Your Guide to Convincing YouTube Subscribers to Join Your Paid Membership Tier
Time and again, YouTube has come out with various features to empower the creators on the platform. One of the latest additions to this is the YouTube Channel Membership feature. In early 2018, the video-sharing service announced the YouTube Channel Membership feature, which allowed the content creators to connect with their fans better. Through the channel memberships, fans would have access to exclusive content from the creators. Before YouTube memberships, the platform had offered a “Sponsorship” feature to the creators, through which fans were given the ability to sponsor a channel for a monthly price of $4.99. Initially, this feature was open to only a few creators, but with the launch of YouTube Membership, all the creators could derive the benefits.
If you are interested in learning all there is to know about YouTube Memberships, then you have come to the right place. In this article, we will explore this feature and how you can encourage your subscribers to take the membership.
What are YouTube channel memberships?
A channel membership is essentially a paid subscription to a YouTube channel. You allow your most loyal followers access to exclusive content and extra benefits through channel membership. For this, all they have to do is pay a monthly fee to support you as a content creator. YouTube Membership essentially provides the YouTubers with financial assistance to make video content full-time. The members also derive many benefits through live chats, exclusive emojis, and members-only posts.
YouTube channel membership is different from subscribing to a channel. A channel subscription adds the new videos from the content creator to the user’s feed. It is like following a page on Instagram and Twitter. When a channel offers a ‘Join’ button, this refers to the channel membership option.
Perks to offer with YouTube channel membership
When your followers take your channel membership, you can provide them with many benefits or rewards in return. It depends on what kind of benefits you want to deliver. However, the few common membership rewards are –
- 1. Exclusive posts: You can offer your fans unique posts in the Community tab of your feed. These posts can provide insight into your life or have unique content open exclusively for paid members.
- 2. Loyalty Badge: You can provide your followers with a badge that will appear when they write a comment or participate in a live chat. These badges let your loyal fans stand out in the crowd. The loyalty badges can also be a great way to promote the channel.
- 3. Emojis: You can provide the members with exclusive emojis that can be used on YouTube. These usually come with unique artwork, and they can consist of specific phrases or topics that are only known to your followers.
- 4. Live Chat: The paid members can also be given exclusive access to live chat. This can be a great way to build community on the platform.
- 5. Live Streams: You can open live streams exclusively for paid members. This will also encourage other subscribers to take your membership.
- 6. Bonus content: The most significant perk you can offer the members is bonus content. The element of exclusivity through the benefit will help promote the channel membership.
Which YouTube channels qualify for the membership option?
The YouTube Channel Membership feature is only available for those creators who meet a specific requirement. YouTube needs to be a part of the YouTube Partner Program and have at least 1,000 subscribers to be eligible for this. It is also important that your channel has zero policy strikes. Policy strikes are given to those channels that post any inappropriate content, break the copyright law, or are involved in harassment and online bullying. If your video has been demonetized recently, you will not be able to avail of the membership option. YouTube membership is presently available in some regions. It is an optional feature, which means that the creators who want to open up the membership option have to enable it manually.
How does this feature work?
Through the YouTube channel memberships, subscribers are given a choice to join different membership tiers. The higher tiers exist at a higher price point, and they are also designed to offer better benefits. YouTube allows you to set the prices for the tiers between $1 to $49.99. While this feature can be used free of cost, the platform does take 30 percent of the profits you make through the channel membership payments. This can be understood with the help of an example. If your channel has reached 100 members and your membership cost is $4.00, you will earn a revenue of $500. From this amount, you would be able to get around $350 while the rest of the $150 will go to the platform.
How to maximize the appeal of YouTube channel memberships
The YouTube membership feature is a great way to generate revenue and diversify your income from the platform. It has been found that YouTube channel memberships have allowed creators to earn four times the revenue they were making previously. Now that you have a basic understanding of this feature, it is essential to explore ways to encourage your followers to take the YouTube channel memberships.
If you are ready to launch the channel membership option, some tips will help you get more people to sign up for the paid channel membership.
- 1. Plan before rolling out the channel membership: It is important to prepare everything before offering the membership option to your subscribers. You need to have a clear strategy, including the intro video, emojis, and other perks. When you have a clear plan, you will be able to execute it more effectively, which will ultimately help you in getting more members.
- 2. Add the membership option to your description, end screens: You can add the membership URL to your video descriptions, end screens, and cards as well. This can work as a great reminder to your followers to take the paid YouTube membership of your channel.
- 3. Determine a good pricing strategy: Your price points should be comfortable enough for the people. While a lower pricing strategy helps attract more members, higher price points in the upper levels will help deliver a 5-star experience to the superfans. The pricing should be realistic enough to encourage people to take your channel membership.
- 4. Create a good announcement video: The announcement video for the channel membership should effectively share the news with your subscribers. You can include the headline of the perks you will offer in the video. It would help to remind them through the announcement video that it will not take anything away from your regular content.
- 5. Give a name to your members: To promote your channel membership, you can give a shoutout to your members on your regular videos. For this, you can provide them with a name related to your channel somehow.
Important things to consider
1. Having the right mindset is important
Before you plan to roll out the channel membership option, you need to view the process. The membership is not something you are selling to your audience. It would be better to consider it an opportunity that allows you and your followers to engage with each other on a more personal level. It also allows your followers to show their support for you. Having the right mindset will help you develop a better strategy to promote your Membership Tiers to the subscribers.
2. Do not alienate the non-members
While rolling out the exclusive content, you should not hide the content you would offer to your subscribers in normal circumstances. Rather than excluding the subscribers from your content, think of ways to provide your members with extra ‘nice-to-have’ content.
3. Provide valuable perks
It is essential to provide your members with valuable perks, especially those in the higher tiers. The valuable bonus wouldn’t necessarily cost you money. Think of it as providing them content that is worthy of the cost.
4. Make the perks scalable and recurring
When you start getting more sign-ups, it is essential to consider if the perks you are providing to your members are more scalable. For this, you can do a trial run of some extras to test out if they are scalable or not. The perks should be such that they provide continuous value to the members.
The YouTube channel membership is a great feature. However, it requires quality and consistency on the part of the creator. With the tips provided in this helpful guide, you will promote the channel membership option to your subscribers more effectively. The key is to provide valuable content to your followers. This YouTube feature will not only add to your revenue but will also help in increasing your reach on the platform. If you are looking for other ways to expand your subscriber base on the platform, you consider the premium YouTube services provided by SubPals.
SubPals offers a wide range of services like free YouTube subscribers and free YouTube views, which can help improve your channel’s metrics. This ultimately helps promote the organic growth of your channel as the YouTube algorithm considers your engagement metrics for ranking your content. In our free YouTube subscribers service, we use our network to exchange subscribers between your channel and that of other YouTubers. This will help you in gaining new subscribers. If you want to know more about our services, contact us today!
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