Your Guide to Converting Your Long Blogpost into a Short Compelling YouTube Video
There are many successful content creators on YouTube whose creative process began with blogging. However, eventually, they made a move to YouTube because of the skyrocketing popularity of video content. Most of these content creators share a similarity – they turned to content repurposing for making YouTube videos out of their existing blog posts. If you own a blog and you want to do the same, you’re at the right place. In this article, we’ll give you all the vital information you need to convert your blog posts into compelling videos on YouTube. But first, let’s look at blogging and YouTubing and how they compare.
Blogging vs. YouTubing
Blogging offers a number of advantages and certain disadvantages, and so does YouTube. Let’s take a closer look at all of them by comparing the two content creation methods based on the following factors:
- Affordability: Blogging is a great creative outlet for content creators who are shy in front of the camera – whose creativity comes out in the form of writing. Blogging ranks high on affordability, as all you need to get your blog going is a computer and an internet connection. So, if you want to set up something of your own without spending a fortune, blogging is a great place to begin. On the other hand, it’s likely to cost you more money to publish YouTube videos. While signing up for a YouTube account is free, as it’s a video-based content platform, you may have to invest in high-quality equipment like cameras, gimbals, audio recording gear, and more.
- Brand creation vs. expansion: Through well-researched, informative, and engaging blogging, you can create a trustworthy brand. While YouTube is a great place for expanding the horizons of your brand, if you’re just starting out, it’s best to do it through a blog. Nowadays, new businesses and content creators are struggling to find a footing on YouTube due to the high competition. So, when it comes to brand creation, stick to blogging, and when it comes to expansion, make a move to YouTube.
- Ownership: A blog is something you own, unlike a YouTube channel. It’s easy for YouTubers to think that their channels are their properties. However, the fact is that YouTube owns all the channels on the platforms. This can make a difference in the long run, especially if your content is controversial. For example, if one of your YouTube videos causes a controversy, YouTube may decide to delete the controversial video, whether you like it or not. However, your blog’s content, even if it’s controversial, won’t be deleted by anyone else. It’s purely in your control and whether or not a blog post stays up is completely down to your decision.
- Time to create content: The time you take to create content boils down to how efficient you are. However, in general terms, it’s safe to say that you can create blog content faster than you can create YouTube videos. The reason for this is quite simple – if you’re blogging, the major part of your content creation process will only involve writing. However, the same can’t be said for YouTube videos. If you’re vlogging (the video equivalent of blogging), you’ll first need to capture the footage, which involves countless trials and errors. After you’ve recorded your video, you’ve also got to edit it, and video editing is one of the most taxing processes for any YouTube content creator.
- Traffic: Due to the hypercompetitive nature of both blogging and Youtube, it can take you a while before you start generating traffic for your blog or your YouTube channel. On YouTube, things are slightly easier as it’s a world of its own, and your competition is restricted to the platform. Blogging, on the other hand, involves competing with the wider world of the internet, and you’ll have to undertake some serious efforts on the marketing front to generate traffic.
Converting your blog posts into YouTube videos: The top tips
So, now you know what the differences are between creating content for YouTube and your blog. It’s time to know the best tips that will allow you to convert your blog posts into high-performance videos on YouTube. So, read on.
- Pick blog posts with the most practical information: Blog posts that boast of practical information are much easier in terms of reusing content for creating YouTube videos. For instance, if you have a travel blog, it’s much easier to convert a blog post that consists of information such as the best places to visit in a particular region. You can think of such blog posts as the foundations for the scripts of your YouTube videos. They give you the direction towards which you need to go. On the other hand, if you pick a blog post that contains abstract information, it’ll make things significantly harder to make a video out of the available information. This is due to the fact that abstract information is subjective.
- Note the key takeaways from the blog posts you want to convert to video: So, you went through your lengthy blog post but can’t figure out the information you should include in the video, along with what you should exclude. This is where taking notes can come to your rescue. When reading your blog post from top to bottom, you should make a note of the key takeaways from them. Once again, your focus should be on practical information, i.e., things you can capture via video. When you have the key takeaways from your long blog post, you can capture video more efficiently based on the information you’ve gathered. The key takeaways will form the basis of your video, i.e., they will help in creating the mood of the video. So, when noting them down, pay attention to the entirety of your blog post and try not to get distracted.
- Record video patiently: It’s easy to think that you can record the video easily just because you’ve made a note of the key takeaways. However, the fact is that video capturing is a time-consuming process, especially if you’re creating content that requires you to speak. For instance, vloggers have to be spontaneous in front of the camera, and that’s not everyone’s cup of tea. So, if you want to appear confident, you may have to go through several trials and errors before you get the best version. We recommend sparing more time than you need to record videos, as the recording process may be hindered by external elements. For instance, if it starts raining, it can get difficult to capture videos. So, don’t leave home without patience when you head out for capturing video.
- Put the pieces together in editing software: These days, you can choose from a diverse array of video editing software. While Adobe Premiere Pro is one of the most trusted software for video editing, there are alternatives as well, such as Wondershare Filmora. If you’re an amateur, we recommend opting for editing software that’s easy to use, like Filmora. However, if you boast of video editing experience, you can try your hand at more complex software like Adobe Premiere Pro. Irrespective of the software you decide to use, the fact is that video editing is the most time-consuming process involved in creating YouTube videos. During editing, you’ll also have to add background music to make the video more sophisticated. Music can play a very helpful role in canceling out unwanted noises captured during the video recording process.
- Check for inconsistencies: So, you’ve put your video together, and you can’t wait to post it on your YouTube channel. However, it’s important to stay patient at this point because there may still be inconsistencies between your video and the blog post it’s based on. So, before you upload your content to YouTube, be sure to check for inconsistencies. Is there something critical that your video’s missing? Has your video managed to capture everything that your blog post did? Ask yourself these questions, and if there’s no further work required on the video, feel free to upload it.
- Create a connect between your YouTube channel and your blog: Mark Wiens, one of the most popular food vloggers on YouTube, started his gastronomic journey as a blogger. In the initial stages of his blogging career, Wiens experienced a lot of lows. However, he learned from them and incorporated the lessons in his future endeavors. Today, Wiens’ YouTube channel has millions of subscribers, and his blog is faring remarkably well too. This is all due to the connect he established between his blog and his YouTube channel through his branding efforts. There’s a great deal of consistency to his food blogging and vlogging adventures, and that consistency generates traffic for both his YouTube channels and his blog.
So, we hope this blog to video guide helped you out. If you’re an up-and-coming YouTuber with plenty of aspirations, why not consider a service like SubPals? SubPals is a software tool that allows YouTube-based content creators to get free YouTube likes for boosting user engagement. You can also get free YouTube comments and subscribers from SubPals.
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