Usebenzisa uMzuzu wokuqala om-1 wevidiyo kaYouTube yokuKhuthaza ibhrendi: Iingcebiso kunye namaqhinga

Usebenzisa uMzuzu wokuqala om-1 wevidiyo kaYouTube yokuKhuthaza ibhrendi: Iingcebiso kunye namaqhinga

Iimveliso ezingenakubalwa ziye zaya kuYouTube ukuze zizikhuthaze kunye neemveliso kunye/okanye iinkonzo zabo. Kwaye kutheni kungenjalo? Emva kwayo yonke loo nto, akukho qonga lokusasaza ividiyo eliza kufutshane neYouTube ngokwamanani. Okwangoku, iYouTube ibona ngaphezulu kwe-2.6 yezigidigidi zabasebenzisi benyanga, kwaye ikwayeyesibini kuphela kuGoogle malunga nokuthandwa kwenjini yokukhangela.

Ke, ukuba ufuna ibhrendi yakho ibe ligama lekhaya ngenye imini, awunakukwazi ukufumana ijelo leYouTube. Nangona kunjalo, ukuba netshaneli yeYouTube akwanelanga - kuya kufuneka uyile kwaye upapashe iividiyo rhoqo ukwenza uphawu lwakho. Yintoni egqithisile? Kuya kufuneka uthathele ingqalelo kumacandelo ahlukeneyo eevidiyo zakho. Kweli nqaku, siza kugxila kumzuzu omnye wokuqala weevidiyo zakho, okanye icandelo lentshayelelo.

Qhubeka ufunda ukuze wazi ezinye iingcebiso ezisebenzayo kunye namaqhinga onokuwasebenzisa ukukhuthaza uphawu lwakho ngexesha lomzuzu omnye wokuqala weevidiyo zakho. Kodwa kuqala, makhe sizame ukuqonda ukuba kutheni ividiyo iqala ibaluleke kangaka.

Isingeniso sikaYouTube esinyanzelisayo: Kutheni kubalulekile

Ukuba ubukela iividiyo ezenziwe zapapashwa zezona mpawu zinkulu kuYouTube, uya kufumanisa ukuba zinento enye ezifanayo. Ngokuqinisekileyo, i-niches kunye nezimbo zabo zinokwahluka, kodwa zonke zineentshayelelo ezinyanzelisayo. Ucinga ukuba kutheni kunjalo nje?

Ewe, impendulo ilele ekubambeni ingqalelo yababukeli, ke baziva bekhuthazekile ukuba babukele ividiyo de iphele ividiyo. Xa ababukeli bebukela iividiyo ukusuka ekuqaleni ukuya ekugqibeleni kuYouTube, ijelo linokuzuza ngezi ndlela zilandelayo:

  • Ababhalisi abaninzi: Eyona njongo iphambili kuyo yonke iYouTuber kukuguqula umbukeli abe ngumbhalisi. Yiyo loo nto uninzi lwabasebenzisi beYouTube basebenzisa umyalezo wokubizela esenzweni (CTA) 'Bhalisa kwijelo lam/lethu'. Nangona kunjalo, imiyalezo ye-CTA inokusebenza kuphela xa iividiyo ziphezulu. Xa usenza umzuzu omnye wokuqala weevidiyo zakho ukhumbuleke, wongeza kakhulu amathuba okuba ababukeli bakho babethe iqhosha lokubhalisa kwaye banyaniseke. Ababhalisile be-YouTube.
  • Amazinga aphezulu othethathethwano lwabasebenzisi: Ukuzibandakanya kwabasebenzisi kuYouTube kubhekisa kwindlela ababukeli abanxibelelana ngayo neevidiyo zakho, oko kukuthi, bayathanda, abayithandi, kunye/okanye bayabelana ngevidiyo. Izimvo zikaYouTube zidlala indima ebalulekileyo ekwandiseni ukuzibandakanya kwabasebenzisi. Ke, xa umzuzu wokuqala wevidiyo yakho yeYouTube ikwazi ukunyanzela abaphulaphuli, ukubandakanyeka kwakho komsebenzisi kuya kudubula. Kule minyaka imbalwa idlulileyo, i-algorithm yeYouTube ibithandeka kwiividiyo ezinamazinga aphezulu okuzibandakanya kwabasebenzisi ngokwemigangatho.
  • Iimbono ezongeziweyo: Ezona vidiyo zibalaseleyo zihlala zikwabelwana ngazo ngababukeli, ezidlala indima ebalulekileyo ekwandiseni iimbono. Kwakhona, ukuba iziqalo zazo zonke iividiyo zakho ziyakwazi ukubamba intelekelelo yabaphulaphuli, banokubukela ividiyo ngaphaya kwamanqaku angama-30. KuYouTube, umbono ufikelela kumsebenzisi obukele ividiyo ngaphezulu kwemizuzwana engama-30.
  • Mkhulu ixesha lokubukela: Ixesha lokubukela isitishi libhekisela kwixesha elichithwa ngabasebenzisi bebukele iividiyo kwelo jelo. Kwiminyaka embalwa edlulileyo, ixesha lokubukela belingeyonto ibalulekileyo kwimpumelelo kuYouTube. Nangona kunjalo, amaxesha atshintshile, kwaye ngoku, yenye yezona metrics zibalulekileyo eqongeni. Ngenxa yokubaluleka kwemetric ehlala ikhula, abasebenzisi be-YouTube abaninzi nangaphezulu baqale ukupapasha iividiyo ngokuphindaphindiweyo kunye nokungaguquguquki. Kukhuselekile ukuthi xa umzuzu om-1 wokuqala kuzo zonke iividiyo zakho ujonga kakuhle, ixesha lokubukela letshaneli lakho liya kuqokelelela wena.

Iingcebiso kunye namaqhinga okwenza umzuzu omnye wokuqala wevidiyo yakho kaYouTube ukhumbuleke

Iingcebiso kunye namaqhinga okwenza umzuzu omnye wokuqala wevidiyo yakho kaYouTube ukhumbuleke

Ngoku ekubeni uyazazi zonke izibonelelo ezinokuziswa yividiyo enkulu kwijelo lakho likaYouTube, lixesha lokuba sijike ingqalelo yethu kwiingcebiso kunye namaqhinga okwenza iziqalo ezimangalisayo:

  • Isingeniso sakho kufuneka sithathe nje imizuzwana embalwa: Ingqalelo phakathi kwabasebenzisi be-intanethi iyancipha, kwaye ukuba isingeniso sakho sihlala ngaphezu kwemizuzwana elishumi, ababukeli baya kuphulukana nomdla ngokukhawuleza kunokuba unokuqhwanyaza. Ke, gcina isingeniso sakho sifutshane ukuze ividiyo yakho iqale kwangoko emva kwemizuzwana embalwa yokuqala. Abasebenzisi be-YouTube kuphela abasekiweyo abasele benezigidi zababhalisi abanobuganga bokulinga ii-intro ezinde nezicacileyo. Ngakolunye uhlangothi, abaqalayo kufuneka bakhuphe isingeniso ngokukhawuleza.
  • Faka zonke izinto zakho zophawu kwintshayelelo yakho: Ukuba ufuna ibhrendi yakho igqame kukhuphiswano kwaye ukhunjulwe ngababukeli, kuya kufuneka ubandakanye zonke izinto zakho zokutyikitya kwintshayelelo. Ukusuka kwilogo yebhrendi yakho ukuya kumacebo ombala ukuya kuyo nayiphi na enye into ebonakalayo okanye eyomsindo enokuthi ichaze ibhrendi yakho - qiniseka ukuba uyayibandakanya yonke. Kwakhona, indlela owenza ngayo uphawu lwakho kuYouTube akufuneki yahluke kwindlela owenza ngayo uphawu kulo naliphi na elinye iqonga. Umzekelo, ukuba iakhawunti yakho ye-Instagram inezinto ezithile zophawu, kuya kufuneka ubandakanye izinto ezifanayo kwiintshayelelo zakho zeYouTube. Ukuba awenzi njalo, uya kusilela ukufezekisa ukuhambelana kophawu.
  • Emva kokuba wazise isitishi sakho, zazise: Ke, imizuzwana elishumi yokuqala okanye kunjalo malunga nokwazisa isitishi sakho kubaphulaphuli bakho. Nje ukuba udlule kwintshayelelo yetshaneli, lixesha lokuba uzazise kubabukeli. Usenokuba uyazibuza ukuba kutheni le nto iyimfuneko. Ewe, inyani yeyokuba kungakhathaliseki ukuba uphawu lwakho lumangalisa kangakanani, abaphulaphuli bakho baya kuthembela kuphela uphawu lwakho ukuba lunokuseka unxibelelwano lomntu kunye nalo. Kulapho ubuso bomntu bunokungena emfanekisweni kwaye busebenze imimangaliso. Kwakhona, gcina eli candelo lifutshane kwaye uligcine kwimizuzwana elishumi. Kweli candelo, unokuthetha malunga nokuba ungubani kwaye unokubonelela njani ngezisombululo kwiintlungu zabaphulaphuli bakho. Ngokomzekelo, ukuba ishaneli yakho imalunga nokuphononongwa kwemveliso ye-tech, unokuthi, 'Ndiphonononga iimveliso zobuchwepheshe, ngoko unokukhetha okulungileyo kakhulu kuwe.'
  • Okulandelayo, xelela abaphulaphuli bakho ngokufutshane malunga nomxholo wevidiyo: Emva kokuba uchithe imizuzwana engama-20 usazisa isitishi sakho kunye nawe kubaphulaphuli bakho, lixesha lokuba uthethe malunga nokuba ingaba yintoni na ividiyo yakho. Unokwenza eli candelo imizuzwana engama-20 ubude kwaye ubandakanye zonke izinto eziphambili ezithatha kwividiyo yakho ezinokulindelwa ngabaphulaphuli. Ngeli xesha, kubalulekile ukuba unganikezeli ulwazi oluninzi. Ngokufanelekileyo, ungafuna ukudibanisa ukukrokra ukugcina abaphulaphuli beqikelela ukuba kuza ntoni na. Kwangaxeshanye, kuya kufuneka unike ulwazi oluthile ukuze abaphulaphuli bangabi sebumnyameni ngokupheleleyo malunga nomxholo wevidiyo.
  • Bandakanya i-call-to-action (CTA) imiyalezo kanye apho uhamba khona: Ke yimizuzu engama-40 yenziwe kwaye igalelwe uthuli. Kwimizuzwana eyi-20 elandelayo, hlanganisa imiyalezo yokubiza-kuya-esenzweni efana no-'rhuma,' 'thanda,' kunye 'nokwabelana.' Oku kufanele kukhuthaze abaphulaphuli bakho ukuba benze okuthile kwasekuqaleni kwevidiyo. Kwakhona, xelela abaphulaphuli bakho ukuba ukubhalisa kwisitishi sakho kuya kunceda njani unobangela wakho. Ukuthetha nje imiyalezo ye-CTA ngokuvakalayo akusayi kwenza impembelelo eyaneleyo kubaphulaphuli bakho. Ke, thatha ixesha lakho naloo miyalezo yeCTA. Ngoku ukuba umzuzu omnye wokuqala uphumile, ungaqhubela phambili ngomxholo ophambili wevidiyo yakho.
  • Jonga okona kulungileyo kwi-niche yakho kunye nendlela abamisa ngayo iintshayelelo zabo: Ukuphefumlelwa, kufuneka ujike kuphela kwi-YouTubers kwi-niche yakho eyenze yaba nkulu. Into kukuba unokufunda okuninzi kukhuphiswano lwakho kwiYouTube. Jonga nje ezinye zeevidiyo zabo ukuze uqonde indlela abasebenza ngayo ngeentshayelelo zabo. Kakade ke, kunokwenzeka ukuba awuyi kuyithanda intshayelelo nganye. Nangona kunjalo, bhala amanqaku xa ufumana into oyithandayo. Unokubandakanya izinto ezifanayo kwiziqalo zakho zevidiyo. Kodwa kuya kufuneka ulumke, njengoko ukudibanisa izinto ezininzi ezifanayo ezivela kwamanye amajelo e-YouTubers kunokwenza ijelo lakho lizive ngathi liyalinganisa ngexabiso eliphantsi. Ke, ungalibali ukongeza eyakho i-twist ekhethekileyo kwizinto.
  • Hlanganisa izinto ngexesha lenkqubo yokuhlela: Uninzi lwabasebenzisi be-YouTubers bakwazile ukuphumelela ngokulula ngokuhlonipha kunye nokuqonda izakhono zabo zokuhlela. Ngokulula, ukuba awufuni iintshayelelo zeevidiyo zakho zibe naziphi na iziphelo ezikhululekileyo, kuya kufuneka ugxile ekuhleleni. Nokuba izinto zihambe kakubi kancinci ngexesha lokurekhoda (ekunokwenzeka ukuba kubasebenzisi abatsha be-YouTube), ungazilungisa izinto ngexesha lemveliso. Unokufumana izixhobo ezingenakubalwa kwi-intanethi ezinokukunceda ngeengcebiso ezininzi zokuhlela kunye namaqhinga.

isiphelo

Ukuba ibhrendi yakho igxile ekuzinyuseni ngomzuzu omnye wevidiyo usebenzisa iShorts yeYouTube, ungacutha ukunyuswa kwebhrendi ukuya kwimizuzwana elishumi okanye njalo. Nangona kunjalo, ukuba iividiyo ezinde ziyinto yakho, awunakukwazi ukuhoya umzuzu omnye wokuqala weevidiyo zakho.

Sele sifikelele esiphelweni seli nqaku, kodwa phambi kokuba sikuvalelise ngeli xesha, singathanda ukukuxelela malunga ne-SubPals. Ukuba ibhrendi yakho ithatha amanyathelo omntwana kwiYouTube, idinga amanani ukuba abe kwicala layo ukwenza uphawu. Kulapho ii-SubPals zinokungena emfanekisweni kwaye zikuncede. I-SubPals ibonelela ngesixhobo sesoftware esinika ukuthanda kukaYouTube kunye neembono zikaYouTube. Unako kwakhona bathenge ababhalisile kwiYouTube ngokusebenzisa i-SubPals.

Usebenzisa uMzuzu wokuqala om-1 wevidiyo kaYouTube yokuKhuthaza ibhrendi: Iingcebiso kunye namaqhinga ngaBabhali be-SubPals,
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