Inceda ukuba uzuze ukuqonda kwangoko kweeVidiyo zakho
Qonda ukuba kutheni YouTubers Thenga iMibono ye-YouTube
Oku kungavakala kukoyikisa okanye kuhlekise kuwe, kodwa inyani uxelelwe, esi sesona sigqibo sihle uya kusenza ukukhulisa isiteshi sakho seYouTube. Ngaba akukho semthethweni? Hayi. Ngaba lityala? Hayi. YENZA le nto kumniniyo wonke umninimzi we-YouTube okhangela ukukhahlela kobukho babo kwihlabathi losasazo lwevidiyo.
Ngaba uyazi ukuba ividiyo ye-2 yeebhiliyoni ijongiwe kwi-YouTube yonke imihla kwihlabathi liphela? Ngaba uyazi ukuba iimuvi ze17,280 zilayishwa ngosuku? Ngaba uyazi ukuba amakhulu ezigidi zeevidiyo zibukelwa kwizixhobo zefowuni? Ngaba uyazi ukuba i-70% yezithuthi ze-YouTube zivela ngaphandle kwaseMelika? Ukwahlula umhlambi kwaye uqalise ukufumana ababukeli, kufuneka uthenge imbonakalo yeYouTube nge-push efunekayo.
Kutheni abantu bethenga iimbono zeYouTube?
Ngaphambi kokubukela ividiyo yeYouTube, ababukeli abanazinto zininzi zokuhamba xa begweba umgangatho wevidiyo. Kukho isihloko, isihloko kunye nenkcazo, kodwa oko akubanga bali bali lilonke. Ukubala ukubonwa kuhlala kuyinto ebalulekileyo kubabukeli xa uzama ukumisela umgangatho wevidiyo. Kuba isihloko kunye ne-thumbnail zikunika kuphela umxholo, azikuxeleli ukuba zithelekiswa njani nomxholo ofanayo. Ngenxa yoko, abenzi bevidiyo beYouTube baphendukele kwiimbono ezihlawulelweyo ukunceda ukuthengisa iividiyo zabo. Yiyo loo nto isidingo sokuthenga iimbono zeYouTube.
Isebenza njani imbono yokuthenga?
Ukuthenga imbonakalo ye-YouTube kuthetha ukuvelisa ukujonga iividiyo ngokuzenzekelayo ngokusebenzisa i-bots okanye ezinye iindlela ezizezona. Ngaphandle kwento yokuba izimvo ezithengiweyo azisoloko ziyinyani, zinika umbono wokuba ividiyo le ibukelwe linani elikhulu labantu bokwenyani. Oku ekugqibeleni kuvusa umdla wabanye abantu abakhangela nje kwiividiyo phantsi kwegama eliyintloko okanye i-niche. Uninzi lwexesha, abantu baya kuncamathela kwividiyo ngeyona mibono.
Izibonelelo zokuthenga ukujonga iYouTube
- Qalisa Intloko: Omnye weyona miqobo mikhulu ekufuneka yoyisiwe kukuqinisekisa ukuba ividiyo yakho iyaqala ukusebenza ngamandla. Ukuba akukho nzondelelo kwividiyo yakho xa ithe yakhutshwa okokuqala, kuya kuba nzima ukutsala umdla kwividiyo yakho iphantsi komgca. Enye yeenzuzo ezicacileyo zokuthenga iividiyo ze-YouTube ukubonelela ividiyo yakho ngesitshixo sokuqala sokuzibandakanya ngokukhawuleza emva kokulayishwa. Oku kuqhuma komzuzu kunokunceda ukubakhulisa ababukeli bakho ukuba bazibandakanye nejelo lakho kwixesha elide. Nje ukuba ube nenani elibonakalayo elinokubakho ngokukhawuleza emva kokufaka ividiyo, kuya kuba lula kakhulu ukuthatha ividiyo yakho uye kwinqanaba elilandelayo. Endaweni yokuqala ukusuka ekuqaleni, uya kufuneka uphakame umlenze kukhuphiswano lwakho ngaphambi kokuzisa amanye amacebo emfanekisweni.
- Yomeleza ubungqina boLuntu: Ukuthenga ukujonga i-YouTube kunokuqinisa ngokukhawuleza ividiyo kunye nohlobo lweNtengiso yoBuntu. Oku kuthetha ukuba uza kuba nembeko ngakumbi kwaye uthembekile, ke abantu bathambekele ekubukeleni iividiyo zakho, bathembe ilizwi lakho, okanye bathenge into kuwe.
- Ukuphucula amandla akho entlalontle: Abasebenzisi banomdla ngokwendalo kumxholo ekwabelwana ngawo kunye nabo okanye bakuvileyo ngomnye umthombo. Xa umntu efumana ividiyo yakho, ngakumbi ukubona kwayo, kuya kuba ngakumbi abaphulaphuli bakho ukuyibukela kwaye bamamele umyalezo wayo ngengqondo evulekileyo. Oku kuhambelana nokukhulisa igama njengomvelisi womxholo oxabisekileyo, kuba ukuthembeka kwakho kuya kuba yinto eyaziwayo. Oku kukhulisa ukuthembeka kwakho kubaluleke kakhulu xa kusiza ekunyuseni ukuthengisa okuphuma kwividiyo yakho.
- Intengiso esebenzayo: Nokuba ungayikhuthaza njani ividiyo yakho, ukusuka kwiNtengiso zeYouTube ukuyithumela kwi-Facebook, kwi-Twitter okanye kwiReddit, ukujonga okungaphezulu kuya kwenza ukuba loo maphulo aphumelele ngakumbi. Abantu kunokwenzeka ukuba babukele ividiyo edumileyo kunaleyo ingekhoyo, ke imali yakho yokuthengisa isetyenziswe ngcono emva kokuthenga iimbono zeYouTube.
- Indawo yokuKhangela eNgcono: Enye yezona zinzuzo zibalaseleyo zokuthenga ukujonga i-YouTube ezihlala zihoywa ziimpembelelo eziya kuba nazo kwizikhundla zakho zokukhangela zeYouTube. Ukusukela kwinani lokujonga iividiyo ezinento yokwenza neziphumo zophando, ukuthengwa kokujonga kuya kuvumela iividiyo zakho ukuba zikhuphuke kwizikhundla zabo zokukhangela. Ngokufanayo, ukwandisa inani lokujonga ividiyo yakho iya kuyivumela ukuba ifumane ukubekwa kwindawo ephezulu kuluhlu lwevidiyo zika-YouTube ezicetyiswayo kubasebenzisi. Zombini ezi ndlela, ezi mbono zithengiweyo zinesakhono sokukhokelela kuthutho olukhulu lwendalo oluya kuqhubeka nokukhuthaza ukuzibandakanya esiteshini kwaye ngokwendalo lukonyusa umbono kwiividiyo ezilandelayo ozongezayo kwisitishi.
- Iingcebiso ezininzi ze-YouTube: Kuyafana nokubekwa kwinqanaba elingcono kwiziphumo zokukhangela, i-YouTube ikwakhona ukucebisa ividiyo yakho kwabanye ukuba unembono ezininzi. Ngenxa yoko, ividiyo yakho iya kubonakala ngakumbi kwicala elisecaleni nasekupheleni kweevidiyo ezifanelekileyo.
- Ukutsala ezinye iiMbono -Ukongeza ukongeza igama lakho kwi-Intanethi, ukuthenga izimvo zikaYouTube kuya kuba nefuthe ngqo kwinani labantu abanomdla wokubukela ividiyo yakho. Uphando lweNtengiso lubonise ukuba ababukeli be-intanethi kunokwenzeka ukuba bacofe kwikhonkco okanye babukele ividiyo ukuba inenombolo yokujonga. Abantu basebenzisa umxholo wobungqina bezenhlalo ukuthatha iindlela ezimfutshane kwizigqibo zabo. Ukuba nembono ephangaleleyo kunabantu okhuphisana nabo kukwenza ukuba ukhangele kuqala ukhetho olucacileyo lomxholo ababukeleyo abajongileyo. Ubukhulu bomyinge wokuzibandakanya kwakho zizonke vs abakhuphiswano bakho benza ijelo lakho ukuba libonakale lomelele ngakumbi.
- Yiba liGunya: Ngombono wethoni, abaphulaphuli bakho, oontanga bakho kunye nabanye abanefuthe lokuchaphazela njengomntu onegunya eligunyazisiweyo okanye impembelelo kwi-niche yakho. Oku kunokukunceda okanye ishishini lakho likhule ngokukhawuleza kwaye lomelele kwaye likuncede wakhe igama lakho njengengcali okanye isixhobo.
- Yandisa iNgeniso yakho yeNtengiso kunye nokuGuqulwa kweCTA: Ngokuthenga ukujonga kunye nokwandisa inani lokugcwala okutsalwa kwividiyo yakho, uya konyusa inzuzo yevidiyo yakho. Xa ividiyo yakho ineembono ezininzi, izinto ezithandwayo kunye nezimvo eziqinisekileyo, iya kukopa ababukeli bakho ukuba bacofe isichazi sakho kunye namakhonkco Ukuba ubusilwa ne-ROI yakho kwaye ujonge iqhinga eliza kuphembelela umgca wakho ongezantsi, ukuthenga iimbono ze-YouTube sisisombululo osoloko uphupha ngaso.
Ukuthenga ukujonga i-YouTube kuvela njengenye yeendlela ezifanelekileyo zokuphucula iividiyo. Xa ufunyenwe kwinkampani edumileyo, ukunyuka kweembono zevidiyo kunokuba nefuthe elikhulu kwimpumelelo yevidiyo yakho ngaphandle kokufaka emngciphekweni ingqibelelo yeakhawunti yakho yeYouTube. Ngapha koko, xa kudityaniswa neendlela eziqhelekileyo zokunyusa ukuboniswa kwevidiyo, njengokuthenga iintengiso ze-YouTube okanye ukwenza ividiyo yakho ibe ntle, ukujonga ukubonwa kungayonyusa kakhulu intambo yakho esezantsi.
