Tips for Getting More YouTube Subscribers From Your Blog Audience
Over the last decade, there have been many content creators who have evolved from bloggers to YouTubers. Take Mark Wiens, for example. The Thailand-based food and travel vlogger was predominantly a blogger before he switched from blogging to video after realizing the potential of the video streaming platform. Wiens’ struggle to establish himself on YouTube was long and hard. However, ultimately, he was successful. Today, he boasts of multiple channels on YouTube, and his main channel has more than a whopping 8 million subscribers.
If you have a blog with a considerable audience and are inspired by Mark Wiens’ story, you should definitely consider putting more effort into your YouTube endeavors. However, the question is, how do you get your blog audience to subscribe to your YouTube channel? To find out the answer to this question, read on. In this article, we’ll enlighten you with the best tips for turning your blog audience into loyal YouTube subscribers. So, without any further delay, let’s get started!
1. Bridge the gap between your blog and YouTube channel
One of the biggest differences between a blog and a YouTube channel is that while a blog offers reading material, YouTube provides viewing material. Simply put, the loyal readers of your blog may not be too keen to subscribe to your YouTube channel, especially if they value reading more than watching videos. However, there is a great way to bridge that gap – embedding video links. When you publish a video on YouTube, you can embed it on your blog within a relevant post.
For example, let’s say you have a blog post on your favorite Chinese dishes. If you’ve also created a video on the same subject, you can embed the video code within the blog post. While this doesn’t guarantee that all your blog’s readers will watch the video, it will definitely make them aware of the fact that you have a YouTube channel as well. Some readers will definitely be inclined to check out your video content, and if they like your YouTube video, there’s a chance that they’ll leave likes and subscribe to your channel as well.
2. Include call-to-action (CTA) messages frequently
Most YouTubers’ videos contain call-to-action (CTA) messages such as ‘subscribe to my channel if you like my content’ and ‘leave a comment.’ These messages aren’t chores. The fact is that on the internet, people will be more likely to do certain things if you ask them to do those things. You can use these messages not just in your YouTube videos but also in your blog posts.
So, if you want your blog audience to check out your YouTube channel and subscribe to it, let them know it loud and clear. You should also do the same on your YouTube videos, i.e., ask your YouTube subscribers and followers to check out your blog. Eventually, this will create a connection between your YouTube channel and your blog, which is necessary for them to progress as a collective unit and not as individual entities.
3. Provide quality on all fronts
Maintaining a blog and a YouTube channel simultaneously isn’t a piece of cake, especially if you want to put out the best content you possibly can across both fronts. Be ready to put in the work needed to craft compelling content, be it through words or video content. Ultimately, if you can’t provide quality to your audiences, you’re going to be rejected. The hard truth is that competition on YouTube is the fiercest that it has ever been – and it’ll only get fiercer in the times to come.
While your abilities as a wordsmith may allow you to churn out quality content across every blog post on YouTube, things are going to be slightly more difficult. If you’re doing it all by yourself, you’ll need to devote a lot of time and effort to learning and mastering your video production skills for your YouTube content. You’ll also need quality gear if you want your YouTube videos to have crystal clear video and audio. Thankfully, there are a lot of online resources that will help you to learn all the skills you need to hone to become better at what you do. Also, keep an eye out on your competitors, i.e., other content creators operating in your niche. By observing their content, you can learn numerous handy tricks that you can incorporate into your own videos.
4. Focus on marketing your efforts
Promoting your blog on your YouTube channel and your YouTube channel on your blog is a very basic activity. However, if you want to go a notch higher, you should invest in marketing both your blog and videos. Both blog marketing and video marketing will go a long way towards expanding your reach on the internet. An effective marketing strategy for your blog, if implemented well, will increase traffic to your blog. In such a scenario, all the new visitors will automatically become aware of your YouTube channel if you’ve embedded video links across all your blog posts. Similarly, a well-implemented marketing strategy for your YouTube channel can make more people aware of your blogging efforts.
The major challenge you’ll encounter on the marketing front is that marketing is a time-consuming process. If you do it yourself, your content creation efforts across your blog and YouTube channel may get sidetracked, which may directly affect the quality of your content. So, we recommend taking on all the marketing challenges by yourself. Instead, find a reputed digital marketing firm and let it handle the marketing for you. A high-quality digital marketing firm can also handle social media marketing responsibilities, allowing your blog and YouTube channel to grow further.
5. Maintain a posting consistency
When you’re only blogging, the posting consistency is completely down to you. Simply put, there’s no pressure in terms of the number of blog posts you should create. Of course, consistency is needed to some extent, but it isn’t as important as it is for YouTube. On YouTube, consistency is key, and if you’re inconsistent in terms of publishing your content, your subscribers won’t be too impressed. These days, some of the best YouTubers are publishing multiple videos every week to ensure that their channels are supported by YouTube’s algorithm.
So, if you’re serious about your YouTubing efforts, you’ve simply got to create a posting schedule. This will allow you to work within self-set deadlines, and there will be a sense of urgency. Of course, you shouldn’t ever rush the process as it can affect quality. Also, don’t try to mimic what other YouTubers in your niche are doing. You should remember that you’re also maintaining a blog, whereas some of your YouTube competitors may be solely focused on creating video content. Ideally, when starting out on YouTube, you should be flexible. Create a posting schedule. Try sticking to it for a few weeks, at least. If it doesn’t suit you, make changes to it and go again.
6. Do thorough keyword research for your blog and YouTube content
Using the right keywords in your content can make a huge difference in terms of your content getting found in the vast world of the internet. However, before you get down to incorporating those ‘right’ keywords across your blog and YouTube content, you need to figure out what they are. Thankfully, there are numerous keyword research tools that you can turn to for making the process easy. There are also numerous tutorials on the internet that will help you understand how to make the most of the keyword research tools.
While you may think that keywords are more important for your blog than they are for your YouTube channel, the fact is that even your YouTube channel will benefit from the use of appropriate target keywords. Sure, there’s no way of incorporating keywords within videos. However, you can use keywords across your video’s title and its description. Remember, YouTube videos also show up on Google’s result pages, and with the right keywords, your videos have a higher chance of securing high Google rankings.
Ultimately, the success of your YouTube channel will boil down to several factors such as video CTR or click-through rate and how well your video content resonates with audiences. However, with the tips that we’ve shared with you here, there’s a high chance for your blog’s loyal followers to be turned into YouTube subscribers as well. So, you should leave no stone unturned to put the tips we’ve shared with you into practice.
To help your YouTube channel grow even further, you should also consider a service such as SubPals for getting free YouTube likes, comments, and views. User engagement has become more important than ever before in recent times, as YouTube’s algorithm is more rewarding towards channels with high user engagement rates. SubPals is also a great tool for getting free YouTube subscribers, which will help you increase your YouTube subscriber count and allow you to earn money from your YouTube content.
You can also choose to buy YouTube subscribers with SubPals without any risk of being punished by YouTube, as SubPals provides organic subscribers. So, choose SubPals and give wings to your YouTube channel.
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