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Zvinhu zvakanaka kwazvo muhupenyu zvakasununguka; uye nekukwira kwemagariro enhau, chii chiri nani pane vanyori veMahara YouTube? Zvakanaka, iwe unogona kudoma mazita mashoma izvo zvinhu zviri nani; asi chokwadi ndechekuti, kutevera kwako pamasocial media, senge YouTube, kwawedzera kukosha munyika yanhasi.

"YouTube ine zvakawanda zvakanaka zvemukati. Uye zvine chimwe chinhu kune wese munhu. Uye vanhu vanouya kwandiri nguva dzese votaura neni nezve mashandisiro akaita YouTube hupenyu hwavo, kuti vakwanisa sei kudzidza chimwe chinhu chavasina kufunga kuti vanogona kudzidza. ” –Susan Wojcicki 

Mamiriyoni mashanu. Ndiyo nhamba yeavhidhiyo yeYouTube akagovaniswa pane saiti kusvika ikozvino. Kubva payakavambwa musi wa14 Kukadzi, 2005, iyo inozivikanwa vhidhiyo-yekugovera chikuva yakaenderera mberi kukwezva vashandisi vatsva avo vanogadzira zvemukati nekumhanya kunonakidza. Iko kudanana kwepasirese kudanana neYouTube hakusi nekuti kwakagadzirwa musi weValentine, zvisinei. Zviri nyore kunzwisisa kuti nei chakave chinhu chakakosha mudziyo wekuti vashandisi vagare vakabatirana uye vagare vaine ruzivo.

Muchokwadi, maererano nePew Research Center, vanopfuura makumi maviri muzana evashandisi vevakuru vakaratidza kuti vanoshandisa YouTube seyunowanikwa nhau. Izvo zvinoita kuti YouTube ive yechipiri inonyanya kushandiswa yemagariro midhiya saiti yenhau, kumashure kweFacebook, uko whopping 20% yevakuru vashandisi vanoti vanowana nhau yavo. Chii chakanyanya, maererano naOmnicore, makumi manomwe neshanu emamiriyoni emamirioni vanosarudza kutarisa mavhidhiyo eYouTube kuona terevhizheni yechinyakare.

Chii, kupi vanhu vanowana nhau kwavo kubva, chine chekuita nevateveri veMahara YouTube? Zvakanaka, ipfungwa yakanaka kuti uve nekunzwisisa kwakazara kwekuti YouTube ine tsika pachii, uye kuti tsika yedu inotora sei mune ruzivo. Uine ruzivo urwu, iwe uchave kukwanisa kusvika kune vateereri vako zvinobudirira.

Huwandu hunoratidza kuti vanhu vazhinji vari kutendeukira kumasaiti seYouTube kuti vadzidze pamusoro pezviri kuitika munyika, asi hazvigume ipapo. Vashandisi veYouTube vari kudzidza marudzi ese ezvimedu zveruzivo pane zvese kubva sei pakuisa zvigadziriso zvemwenje, kune-yekuisa-pauni. Asi ikozvino, zvakanyanya kupfuura nakare kose, vashandisi vari kuona YouTube mavhidhiyo kuti vadzidze nezvemabhizinesi nemabrake.

Ndiyo nzvimbo yakanaka yekusimudzira kambani yako. Vhidhiyo yekutaura nyaya inopa iyo yakasanganiswa yakasangana yeruzivo uye varaidzo, uye mavhidhiyo anotumira ruzivo rwakanyanya munguva pfupi pfupi yenguva. Kuburikidza neYouTube, iwe unosvika pakuratidza vateereri vako kutarisa kwakasarudzika mune yako kambani tsika uye kugovera ruzivo rwavaisawanzowanzo kuwana kubva kudhinda kana dijitari ad.

Kunyange YouTube yakanakira kubatana nevatengi varipo uye vangangove vatengi, iwe unofanirwa kugadzirira makwikwi. Vangaita makumi manomwe neshanu muzana emabhizinesi vakatoverengera YouTube mumatanho avo ekushambadzira, uye nhamba iyoyo ichangoramba ichikura.  

Ruzivo rwakawanda rwunogovaniswa kuburikidza neweji pane imwe nguva, zvinokwanisika kusinga bude kunze. Anoda kusvika maawa mazana matatu evhidhiyo akaiswa paminiti imwe neimwe. Kana iwe ukaita masvomhu, anopfuura maawa mazana mana ezviuru pazuva, uye anenge maawa mazana maviri nemakumi mairi nemazana mairi pagore. Iwe waizopedza makore 300 uchitarisa YouTube mavhidhiyo kuti uzorodze 400,000 chete. Tora mufananidzo?

Iwe unoona kwatinoenda neizvi; verenga pazvikonzero zvisere zvakakosha kuti utore vanyore paYouTube.

Vaka inotevera yakakura

Chikonzero chekutanga chekutora vanyori vemahara chakanangana-chaunoda kuvaka chiteshi chakakomba chinotevera! Kunyangwe iwe uri mushandisi mutsva, kana kuti pamwe unotova neYouTube chiteshi asi uchinetseka kuwana dhizaini, vamwe vanyoreri vanyori vanogona kuenda nenzira refu kuvandudza kwakasimba kubatana uye nehutano hunotevera.

YouTube's algorithm inofarira chiteshi uye nevakawanda vanyoresa nekuratidza zvavo zvemukati kune vateereri vakawandisa. Izvi zvinogadzira snowball mhedzisiro nekuti vanhu vazhinji vanoona chiteshi chako, zvakanyanya mukana wekuti vanozozvinyorerawo kwazviri.

Iwe unoda kucherechedzwa pane mamwe masocial media masaiti

Mazhinji masocial media masaiti kunze uko anogona kubatana pamwe kune wega mushandisi. Izvi zvinoita kuti zvive nyore kwazvo kugovana zvemukati pamapuratifomu, uye nekuwedzera kukura kwevateereri vako. Kana vhidhiyo yakakurumbira paYouTube, pane mukana wakanyanya wakanyanya wekuti vanyorese kutumira vhidhiyo kune mamwe ma media media nhoroondo. Vazhinji vanyoreri veYouTube vanoreva vanhu vazhinji vangangogona kubatsira kuparadzira mavhidhiyo ako kune mamwe mapuratifomu. Nenguva isipi, vhidhiyo yacho inoita kunge iripowo, uye iwe unotomira mukana wekuenda kuhutachiona.

Enda Viral

Ndiko kurota kweYouTuber kwese. Enda hutachiona, ita kuti zvemukati zvionekwe nemamirioni, uye enda pasi muYouTube nhoroondo nemavhidhiyo emifananidzo yenguva yedu se "Charlie Bit My Finger" uye "Harlem Shake." Zvinogona kuita senge "maminetsi gumi nemashanu chete ekurumbira," asi muchokwadi, vatengi vazhinji vanoona zvigadzirwa uye vanoita sarudzo dzekutenga mushure mekudzidza nezvazvo pasocial media.

Dzimwe nguva zvakavanzika nei zvimwe zvinhu zvichienda nehutachiona, asi kazhinji kutaura, emhando yepamusoro mavhidhiyo ane zvinouraya zvemukati anowanzo kuve anoonekwa. Asi, zvisinei kuti mavhidhiyo ako akagadzirwa neunyanzvi zvakadii, kana iwe usina yakanaka yekunyoresa kuverenga, zviri kusahadzika kuti chero ani zvake achaona ako mavhidhiyo. Kuwana vateveri vazhinji zvinoreva kuti chiteshi chako cheYouTube chiratidzike mune zvakawanda zveYouTuber "zvemukati zvakataurwa." Iyo Snowball mhedzisiro inobvisa, uye usati iwe waziva yako mavhidhiyo e brand yako ari kugoverwa pasi rese nemamirioni avanhu. Kuwana mahara vanyori veYouTube ingori nhanho yekutanga.

Tora zororo kubva kumavhidhiyo mashoma asingafarirwe

Nhau dzezvemagariro dzakanaka nekuti dzinopa izwi kune wese munhu wepanyika. Chero ani anogona kugovera iwo mafungiro ake nekubata kwe bhatani. Asi nezvakanaka, zvinouyawo zvakaipa, uye vashandisi vane simba rakanyanya kutengesa remuromo wakashata pamwe nenyika yese sevateereri vavo. Kana iwe uchinge wawana mamwe emashoko akaipa akakuvadza yako vhidhiyo renji, kuwedzera yako vanyoreti kuverenga kuchabatsira kurwisa izvi.

Iyo inonzi social proof, uye kuti vanhu vanodzidza sei zvekuita nezvisingaite. Vanhu vanowanzofarira kuda chimwe chinhu chavanofunga kuti vamwe vanhu vanofarira. Kupesana ichokwadi zvakare; munhu achatonga chimwe chinhu chakashata kana chisingafarirwe kana vaona vamwe vanhu vasingazvitenderi zvakare. Vanyoreri veYouTube vakaita sevhoti mune chako, funga nezvavo seyakanaka ongororo. Kunyangwe kana chiteshi chako chine mavhidhiyo mashoma asingafarirwi asi aine nhamba yepamusoro yevanonyoresa, vamwe vashandisi vanofunga kuti mhando yako inozivikanwa, uye vanogona kukanganwira vashoma kusada pano nepapo.

Wedzera kukosha kwechigadzirwa chako

YouTube zviteshi vane vashoma chete vanyoreri vanoita sevachangoburwa. Mabhizinesi matsva achiri kukwezva vatengi nekuti munhu wese anoda kuve wekutanga kuwana nyowani "iyo" nzvimbo. Asi, mushure mekunge guruva ragadzikana kana iwe usati wavaka dura nyowani nyowani, vanhu vachazofunga kuti pane chakashata nechiratidzo chako. Kana iwe ukawana mahara vateveri veYouTube, mhando yako inoita senge yave nenguva yakareba kuti iite zita rakanaka pachayo. Izvi zvichavaka kuvimba nevako vatengi uye kuwedzera mikana yako yekutengesa zvimwe zvigadzirwa zvebhizimusi rako.

Yako yeYU YouTube inotevera inoda kuchengetedzwa

Kungofanana nehukama chero hupi, hukama hwehutano hwemagariro hunotevera kuzvipira kwakakura. Kazhinji, mabhizinesi anozove nevashandi vanozvipira avo vano maneja ma account avo enhau. Asi vanhu ava havashande mahara. Mabhizinesi anoguma achishandisa zviuru zvemadhora kubhadhara mari gore negore uye mabhenefiti, uye makambani matsva aine marara-akaonda marara kazhinji haakwanisi kuramba akadaro.

Kuchengeta yakakura yemagariro midhiya kuvapo ibasa renguva yakazara nekuti Izvo hazvina kukwana kungoisa chete mavhidhiyo kuYouTube kana iwe uchida kucherechedzwa. Zvinoda nguva uye simba kuti ushande kutumira, kugovana, uye kupindura, senge, kuona, uye kuita nevateereri vako, zvinoita sekunge bhizinesi rako munhu chaiye. Asi iko kubatana kwacho kunoita kuti YouTube ive chinhu chakakosha! Hapana mubvunzo kuti bhizinesi rako rinofanira kunge riri paYouTube; ingori nyaya yekuti uchaita sei mutoro.

Iwe unogona kutora chirongwa chikuru iwe pachako, asi zvakare une zvakawanda zvimwe zvebhizinesi zvinodikanwa izvo zvinoda kutariswa kwako. Kuwana emahara YouTube vanyori kunotora mutoro wekuvaka yako YouTube kuvapo kubva pakazevesa kubva pamapfudzi ako. Unogona kuzorora zviri nyore uchiziva kuti vateveri vako vanochengetwa uye vanodzoka kutarisana nezvenzira dzakakosha dzebhizinesi.

Chitarisiko chakakwirira pakutsvaga

Isu takambotaura pamusoro pekuti YouTube algorithm inofarira sei zviteshi nevazhinji vanyoreri nekuzviisa pachena kune vateereri vakawandisa. Chikamu cheizvi chine chekuita nekwainowanikwa nzira idzi mukutsvaga. Zvakafanana neizvi, ngatiti iwe une yako yekudyira inozivikanwa nekubikira iyo fresest veggies. Kana bhizinesi rako 'YouTube chiteshi riine vashoma vanyoreri pane girazi rakachenama pasi pevhu, mavhidhiyo avo achaonekwa akakwirira pakutsvaga kupfuura ako, kunyangwe yako yemwaka salad inogona kushandura inotyisa yemacarnivores. Nekudaro, zvisinei nekuti zvakanaka zvemukati wako, uine nhamba yepasi yevanonyoresa iwe unomhanya njodzi yekurasikirwa nebhizinesi kune rakaderera brand.

Iwe wakashanda nesimba bhizinesi rako, uye iwe unoda kuve nechokwadi chekucherechedzwa. Kuwana vanyoreri veYouTube kuchabatsira kuona kuti chinyorwa chako chinoonekwa pamusoro pechinyorwa mukutsvaga, uye kuti zvemukati zvinokunda mukwikwidzi.

Idzidziso inofarirwa inoshandiswa nezviuru zveakaundi

YouTube chinhu chakakosha chishandiso kune vatengesi. Kuwana vanyoreti ve chiteshi kwakafanana nekuita vanhu kusaina kuti vatarise zvigadzirwa zvako zuva rega rega. Haisi chete iyo YouTube chikamu chakakosha cheyipi nzira yekushambadzira asi kuwana mahara Vanyoreri veYouTube ndechimwe chezvakanakisa-zvakavanzika muindastiri iyi. Iwe unoshamiswa nehuwandu hwemaakaunti kunze uko kune vasina-organic vanyoresa uye vateveri. Models, vatyairi vemitambo, kunyangwe vezvematongerwo enyika, vese vakawana vanyorese YouTube pamakaunti avo uye vari kuona yavo inozivikanwa nzira ichawedzera pamberi pemeso avo.

Vazhinji vedu takawana yemahara Ad chikwereti kubva kuFacebook. Chinhu chimwe chete icho. Funga nezve kuwana vateveri sekuwedzera chikwangwani pa Facebook, ese ari maviri nzira dzinobatsira dzekuwedzera vanonyoresa. Musiyano wega ndewekuti, kukwirisa zvimiro paFacebook nemamwe masayiti kune njodzi nekuti hauna kuvimbiswa imwe nhamba yevateveri kana kuita chero kuitirana nguva dzese.

Wedzera bhizinesi mari

Kunge chero bhizinesi, iwe unoda kuwedzera yako yepasi mutsara. YouTube ndiyo yakakwana puratifomu yekushandura vangangove vatengi mukati mevatengi kwehupenyu nekugovana kuita vhidhiyo nezve brand yako. Izvo zvese zvinotungamira kune izvi. NezveMahara YouTube vanyoreri, iwe unogona kuvaka yakawedzera zvakanyanya kutevedzera kune bhizinesi rako. Kubva ipapo, mavhidhiyo ako anogona kupararira kune mamwe masayiti sa Facebook, uye unomira mukana wekuti uende nehutachiona; uye kufumura chiratidzo chako kumamiriyoni evatengi. Takatarisa kune zvimwe zvakanaka zvakare, asi kuti chii chikonzero chese chinoburukira pasi ndechekuti kuwedzera yako YouTube subsentier kuverenga kuchaunza mukuwedzera bhizinesi mari.

Mhoro … Ndezvemahara!

Mikana ndiyo musoro wechinyorwa ichi wakadzora kufarira kwako. Yemahara YouTube Vanyoreri havawanzo kuwanikwa, asi kune makambani kunze uko ari kupa kunze vanyoreri! Izvi hazvisi izvo bots chete zvinokanganisa yako account; ivo vashandisi chaivo vanobatsira kuti organally kuwedzera yako vanonyorera kuverenga uye kuwana rako bhizinesi kunze uko.

Saka izvi zvinoreva chii kune rako bhizinesi?

Zvinotaurwa naSusan Wojcicki hapana mubvunzo kuti ichokwadi; YouTube ine chimwe chinhu kune wese munhu. Sebhizinesi paYouTube, zvisinei, hazvina kukwana kuti uve chimwe chinhu mumwe munhu , iwe unofanirwa kushandira kuva chimwe chinhu vose . Kunyange zvinoshamisa sezvazvinogona kurira, YouTube yave kuzivikanwa kupfuura terevhizheni inetiweki, uye kunyange tambo. Vashandisi vanonzwa kubatana kwakasiyana neiyo pulatifomu uye nematanho avanotevera nekuda kwekutarisirwa kwepedyo kunovapa muhupenyu hwezuva nezuva "hupenyu" hwemhando. Kuwana emahara YouTube vanyoreri ndiyo nzira yakanyanya kusvetuka-kutanga yako YouTube kuvhura uye kuvhura musuwo wekubudirira bhizinesi.

Tora Vanyoreri vako veMahara YouTube Kurumidza uye tanga rwendo rwako kuenda kuYouTube mukurumbira nhasi!

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