Kugwiritsa Ntchito Mphindi 1 Yoyamba ya Kanema Wanu wa YouTube Pakukwezera Mtundu: Malangizo & Zidule

Kugwiritsa Ntchito Mphindi 1 Yoyamba ya Kanema Wanu wa YouTube Pakukwezera Mtundu: Malangizo & Zidule

Magulu osawerengeka atengera YouTube kuti adzikweze okha ndi zinthu zawo ndi/kapena ntchito zawo. Nanga n’cifukwa ciani? Kupatula apo, palibe nsanja yotsatsira makanema yomwe imayandikira pafupi ndi YouTube malinga ndi manambala. Pakalipano, YouTube ikuwona ogwiritsa ntchito oposa 2.6 biliyoni pamwezi, komanso yachiwiri kwa Google potengera kutchuka kwa injini zosaka.

Chifukwa chake, ngati mukufuna kuti mtundu wanu ukhale wotchuka tsiku lina, simungakwanitse kusakhala ndi njira ya YouTube. Komabe, kungokhala ndi njira ya YouTube sikokwanira - muyenera kupanga ndikusindikiza makanema nthawi zonse kuti mupange chizindikiro chanu. Ndi chiyaninso? Muyeneranso kulabadira magawo osiyanasiyana amavidiyo anu. M'nkhaniyi, tiyang'ana pa mphindi imodzi yoyamba ya makanema anu, kapena gawo loyambira.

Werengani kuti mudziwe maupangiri ndi zidule zothandiza kwambiri zomwe mungagwiritse ntchito potsatsa malonda anu pamphindi imodzi yoyamba. Koma choyamba, tiyeni tiyese kumvetsetsa chifukwa chimene vidiyoyi imayambira ili yofunika kwambiri.

Mawu oyambira pa YouTube: Chifukwa chiyani ndikofunikira

Mukawonera makanema opangidwa ndikusindikizidwa ndi makampani akuluakulu pa YouTube, mupeza kuti ali ndi chinthu chimodzi chofanana. Zachidziwikire, mawonekedwe awo ndi masitayelo amatha kukhala osiyana, koma onse ali ndi zoyambira zokopa. Kodi mukuganiza kuti n’chifukwa chiyani zili choncho?

Chabwino, yankho liri pakukopa chidwi cha owonera, motero amamva kukhala olimbikitsidwa kuwonera kanema mpaka vidiyoyo itatha. Owonerera akamaonera makanema kuyambira koyambira mpaka kumapeto pa YouTube, tchanelo chingapindule m'njira izi:

  • Olembetsa ambiri: Cholinga chachikulu cha YouTuber aliyense ndikusintha wowonera kukhala wolembetsa. Ichi ndichifukwa chake ambiri a YouTube amagwiritsa ntchito uthenga woyitanitsa kuchitapo kanthu (CTA) 'Lembetsani ku njira yanga/yathu'. Komabe, mauthenga a CTA amatha kugwira ntchito ngati mavidiyo ali apamwamba kwambiri. Mukapanga mphindi imodzi yoyamba ya makanema anu kukhala osaiwalika, mumakulitsa kwambiri mwayi wa owonera anu kugunda batani lolembetsa ndikukhala okhulupirika. Olembetsa ku YouTube.
  • Miyezo yokwezeka ya ogwiritsa ntchito: Kutenga nawo gawo kwa ogwiritsa ntchito pa YouTube kumatanthawuza momwe owonera amachitira ndi makanema anu, mwachitsanzo, ngati akukonda, sakukonda, ndi/kapena kugawana kanemayo. Ndemanga za YouTube zimagwiranso ntchito yofunikira pakukulitsa chidwi cha ogwiritsa ntchito. Chifukwa chake, mphindi imodzi yoyamba ya makanema anu a YouTube ikatha kukakamiza omvera, zomwe mumagwiritsa ntchito ziyenera kuwonekera. Pazaka zingapo zapitazi, algorithm ya YouTube yakhala yabwino kwa makanema omwe ali ndi chiwopsezo chachikulu cha ogwiritsa ntchito malinga ndi masanjidwe.
  • Mawonedwe ochuluka: Makanema abwino kwambiri nthawi zonse amagawidwa ndi owonera, omwe amathandizira kwambiri pakuwonjezera mawonedwe. Komanso, ngati zoyambira zamavidiyo anu onse zitha kukopa chidwi cha omvera, amatha kuwonera kanemayo kupitilira masekondi 30. Pa YouTube, mawonekedwe amakhala ngati wogwiritsa ntchito kuwonera kanema kwa masekondi opitilira 30.
  • Mkulu nthawi yowonera: Nthawi yowonera tchanelo imatanthawuza nthawi yomwe ogwiritsa ntchito akuwonera makanema patchanelo. Zaka zingapo mmbuyomo, nthawi yowonera sinali njira yofunikira kuti muchite bwino pa YouTube. Komabe, nthawi zasintha, ndipo tsopano, ndi imodzi mwama metric ofunikira kwambiri papulatifomu. Chifukwa chakuchulukirachulukira kwa ma metric, ogwiritsa ntchito YouTube ambiri ayamba kufalitsa makanema pafupipafupi komanso mosasinthasintha. Ndizosakayikitsa kunena kuti mphindi imodzi yoyamba pamavidiyo anu onse ikawoneka bwino, nthawi yowonera tchanelo chanu idzakukondani.

Malangizo ndi zidule kuti miniti imodzi yoyamba ya kanema wanu wa YouTube ikhale yosaiwalika

Malangizo ndi zidule kuti miniti imodzi yoyamba ya kanema wanu wa YouTube ikhale yosaiwalika

Tsopano popeza mukudziwa zabwino zonse zomwe ma intros amakanema angabweretse panjira yanu ya YouTube, ndi nthawi yoti tiyang'ane maupangiri ndi zidule zopangira zoyambira zabwino kwambiri:

  • Mawu anu oyamba azikhala masekondi angapo: Chidwi pakati pa ogwiritsa ntchito intaneti chikucheperachepera, ndipo ngati mawu anu oyambira atenga masekondi opitilira khumi, owonera ataya chidwi mwachangu kuposa momwe mungaphethire. Chifukwa chake, sungani mawu anu achidule kuti kanema wanu ayambe masekondi angapo oyamba. Okhazikika a YouTube okha omwe ali kale ndi mamiliyoni olembetsa angayesere kuyesa ma intros ataliatali. Kumbali inayi, oyamba kumene ayenera kuchotsa mawu oyamba posachedwa.
  • Phatikizani zinthu zanu zonse zamalonda muzoyambira zanu: Ngati mukufuna kuti mtundu wanu uwoneke bwino pampikisanowo ndikukumbukiridwa ndi owonera, muyenera kuphatikiza zinthu zonse zosainira poyambira. Kuchokera pachizindikiro cha mtundu wanu kupita kumapangidwe amtundu kupita kuzinthu zina zilizonse zowoneka kapena zomvera zomwe zingatanthauze mtundu wanu - onetsetsani kuti mwaphatikiza zonse. Komanso, momwe mumapangira malonda anu pa YouTube siziyenera kukhala zosiyana ndi momwe mumapangira malonda papulatifomu ina iliyonse. Mwachitsanzo, ngati akaunti yanu ya Instagram ili ndi zinthu zina, muyenera kuphatikiza zomwezo pamawu anu oyamba a YouTube. Ngati simutero, mudzalephera kukwaniritsa kusinthasintha kwa malonda.
  • Mukamaliza kufotokoza tchanelo chanu, dzidziwitseni: Chifukwa chake, masekondi khumi oyamba kapena apo ndi okhudza kudziwitsa omvera anu. Mukadutsa mawu oyambitsa tchanelo, ndi nthawi yoti mudzidziwitse kwa owonera. Mutha kudabwa chifukwa chake izi zingakhale zofunikira. Chabwino, chowonadi ndichakuti ngakhale chizindikiro chanu ndi chodabwitsa bwanji, omvera anu amangodalira mtundu wanu ngati angakhazikitse kulumikizana kwamunthu nawo. Ndiko kumene nkhope ya munthu ingabwere pa chithunzi ndi kuchita zodabwitsa. Apanso, sungani gawoli lalifupi ndikulisunga mkati mwa masekondi khumi. M’chigawo chino, mungalankhule za yemwe inuyo muli ndi mmene mungaperekere mayankho ku mfundo zowawa za omvera anu. Mwachitsanzo, ngati tchanelo chanu chikunena za ndemanga zaukadaulo, mutha kunena kuti, 'Ndimayang'ananso zaukadaulo, kuti mutha kusankha zabwino kwambiri.'
  • Kenako, auzeni omvera anu mwachidule za zomwe zili muvidiyoyi: Mutatha masekondi 20 oyamba kukudziwitsani tchanelo chanu komanso inuyo kwa omvera anu, ndi nthawi yoti muyankhule za zomwe kanema yanu idzakhala. Mutha kupanga gawoli kukhala masekondi a 20 ndikuphatikiza zonse zofunikira pavidiyo yanu zomwe omvera angayembekezere. Pakadali pano, ndikofunikira kuti musapereke zambiri. Moyenera, mungafune kuphatikizira zokayikitsa kuti omvera azingoganizira zomwe zikubwera. Nthawi yomweyo, muyenera kupereka zambiri kuti omvera asakhale mumdima wokhudzana ndi zomwe zili muvidiyoyo.
  • Phatikizani mauthenga oyitanitsa kuchitapo kanthu (CTA) pongonyamuka: Ndiye kuti masekondi 40 atha ndikuphwanyidwa. Mumasekondi 20 otsatira, phatikizani mauthenga oyitanitsa kuchitapo kanthu monga 'lembetsani,' 'like,' ndi 'share.' Zimenezi ziyenera kulimbikitsa omvera anu kuchitapo kanthu kumayambiriro kwa vidiyoyo. Komanso, auzeni omvera anu momwe kulembetsa kumayendedwe anu kungakuthandizireni. Kungonena mokweza mauthenga a CTA mwina sikungakhudze omvera anu. Chifukwa chake, tengani nthawi yanu ndi mauthenga a CTA amenewo. Tsopano kuti miniti yoyamba yachoka, mutha kupita patsogolo ndi zomwe zili muvidiyo yanu.
  • Yang'anani zabwino kwambiri mu niche yanu ndi momwe amapangira zoyambira zawo: Kuti mudzozedwe, muyenera kungotembenukira kwa YouTubers mu niche yanu omwe apangitsa kuti ikhale yayikulu. Chowonadi ndi chakuti mutha kuphunzira zambiri kuchokera pampikisano wanu pa YouTube. Ingowonerani ena mwamavidiyo awo kuti mumvetsetse momwe amagwirira ntchito ndi mawu awo oyamba. Inde, ndizotheka kuti simungakonde mawu oyamba aliwonse. Komabe, lembani zolemba mukapeza zomwe mumakonda. Mutha kuphatikizira zinthu zofananira pazoyambira zamakanema anu. Koma muyenera kusamala, chifukwa kuphatikiza zinthu zambiri zofananira kuchokera kumakanema ena a YouTubers kungapangitse kanema wanu kumva ngati kutengera mtengo wotsika. Chifukwa chake, musaiwale kuwonjezera kupotoza kwanu kwapadera kuzinthu.
  • Gwirizanitsani zinthu pamodzi panthawi yokonza: Ambiri a YouTubers akwanitsa kuchita bwino mwa kulemekeza ndikuwongolera luso lawo losintha. Mwachidule, ngati simukufuna kuti mavidiyo anu akhale ndi malekezero otayirira, muyenera kuyang'ana pakusintha. Ngakhale zinthu zitasokonekera pang'ono panthawi yojambulira (zomwe zitha kukhala zatsopano za YouTube), mutha kukonza zinthu panthawi yopanga. Mutha kupeza zambiri pa intaneti zomwe zingakuthandizeni ndi maupangiri ndi zidule zosiyanasiyana zosinthira.

Kutsiliza

Ngati mtundu wanu ukuyang'ana kwambiri kudzikweza kudzera pamavidiyo amphindi 1 pogwiritsa ntchito YouTube Shorts, mutha kuchepetsa kukwezedwa kwa mtundu wanu mpaka masekondi khumi kapena apo. Komabe, ngati mavidiyo amtundu wautali ali chinthu chanu, simungakwanitse kunyalanyaza mphindi imodzi yamavidiyo anu.

Tatsala pang'ono kufika kumapeto kwa nkhaniyi, koma tisanatsanzike nthawi ino, tikufuna kukuuzani za SubPals. Ngati mtundu wanu ukutenga masitepe ake pa YouTube, pamafunika manambala kuti akhale kumbali yake kuti apange chizindikiro. Ndipamene SubPals angabwere pachithunzichi ndikukuthandizani. SubPals imapereka chida chapulogalamu chomwe chimapereka zokonda za YouTube ndi mawonedwe a YouTube. Mukhozanso gulani olembetsa YouTube kudzera pa SubPals.

Kugwiritsa Ntchito Mphindi 1 Yoyamba ya Kanema Wanu wa YouTube Pakukwezera Mtundu: Malangizo & Zidule Olemba SubPals,
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Timapereka Ntchito Zotsatsa Zambiri pa YouTube

Njira zogula nthawi imodzi popanda kubwereza kapena kubwereka nthawi zonse

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