10 Mwa Mapindu Ofunika Kwambiri Olembetsa Kwaulere pa YouTube
Zinthu zabwino kwambiri m'moyo ndi zaulere; ndikukula kwapa media media, ndi chiyani chabwino kuposa olembetsa aulere a YouTube? Chabwino, mutha kutchulapo zinthu zochepa zomwe zili bwino; koma mfundo ndiyakuti, kutsatira kwanu patsamba lapa TV, monga YouTube, kwakhala kofunika kwambiri masiku ano.
"YouTube ili ndi zinthu zambiri zabwino. Ndipo ili ndi china chake kwa aliyense. Ndipo anthu amabwera kwa ine nthawi zonse ndikundilankhula za momwe YouTube yasinthira moyo wawo, momwe adaphunzirira zomwe sankaganiza kuti angaphunzire. ”
-Susan Wojcicki
Mabiliyoni asanu. Iyi ndiye nambala yamavidiyo a YouTube omwe agawidwa patsamba lino mpaka pano. Kuyambira kukhazikitsidwa kwake pa 14 February, 2005, nsanja yotchuka yakugawana makanema yapitilizabe kukopa ogwiritsa ntchito atsopano omwe amapanga zomwe zili mwachangu chodabwitsa. Kukondana kwapadziko lapansi ndi YouTube sikuti idapangidwa pa Tsiku la Valentine, komabe. Ndikosavuta kumvetsetsa chifukwa chake chidakhala chida chofunikira kwambiri kwa ogwiritsa ntchito kulumikizana ndikudziwitsidwa.
M'malo mwake, malinga ndi Pew Research Center, opitilira 20% ya ogwiritsa ntchito achikulire awonetsa kuti amagwiritsa ntchito YouTube ngati njira yokhazikika yodziwira nkhani. Izi zimapangitsa YouTube kukhala tsamba lachiwiri logwiritsidwa ntchito pazankhani, kuseri kwa Facebook, pomwe 43% ya ogwiritsa ntchito achikulire amati amalandila nkhani zawo. Kuphatikiza apo, malinga ndi Omnicore, 75% yazaka zikwizikwi amakonda kuwonera makanema apa YouTube kuti awonere TV zikhalidwe.
Kodi, komwe anthu amalandila nkhani zawo, zimakhudzana bwanji ndi otsatira a YouTube aulere? Ndibwino kuti mumvetsetse bwino momwe YouTube imakhudzira chikhalidwe chathu, komanso momwe chikhalidwe chathu chimatengera chidziwitso. Ndi chidziwitso ichi, mudzatha kufikira omvera anu moyenera.
Ziwerengerozi zikuwonetsa kuti anthu ambiri akutembenukira kumasamba ngati YouTube kuti adziwe zomwe zikuchitika mdziko lapansi, koma sizimangokhala pamenepo. Ogwiritsa ntchito a YouTube akuphunzira mitundu yonse yazidziwitso pazinthu zonse kuyambira momwe angayikitsire zowunikira, momwe angapangire zodzoladzola. Koma tsopano, kuposa kale, ogwiritsa ntchito akuwonera makanema a YouTube kuti aphunzire zamabizinesi ndi zopangidwa.
Ndi malo abwino kutsatsira kampani yanu. Kulongosola nkhani pavidiyo kumapereka chidziwitso ndi zosangalatsa, ndipo makanema amapereka zidziwitso zambiri munthawi yochepa kwambiri. Kudzera pa YouTube, mumayenera kuwonetsa omvera anu kuti azingoonerera chikhalidwe cha kampani yanu ndikugawana zambiri zomwe sangapeze kuchokera kutsatsa kapena kutsatsa kwa digito.
Ngakhale YouTube ndiyabwino kulumikizana ndi makasitomala omwe alipo komanso omwe angakhalepo, muyenera kukonzekera mpikisano. Pafupifupi 63% yamabizinesi aphatikiza kale YouTube mu njira zawo zotsatsa, ndipo chiwerengerochi chikungopitilira kukula.
Zambiri zimatumizidwa patsamba lino nthawi imodzi, ndizosatheka kuonekera. Pafupifupi maola 300 akuwonetsedwa mphindi iliyonse. Ngati mumachita masamu, amatenga maola 400,000 patsiku, komanso pafupifupi maola 158,000,000 pachaka. Muyenera kukhala zaka 18,000 mukuwonera makanema a YouTube kuti muwerengere 2018 yokha. Pezani chithunzichi?
Mukuwona komwe tikupita ndi izi; werengani pazifukwa zisanu ndi zitatu zofunika kwambiri kuti mulandire kwaulere pa YouTube.
Pangani zotsatirazi zokulirapo
Chifukwa choyamba chopezera olembetsa aulere ndichachidziwikire - mukufuna kupanga njira ina yotsatirayi! Kaya ndinu wogwiritsa ntchito watsopano, kapena mwina muli ndi njira ya YouTube koma mukuvutika kupeza zokopa, olembetsa ena ena atha kutenga njira yayitali kuti akhale ndi chibwenzi champhamvu ndikutsatira bwino.
Magwiridwe antchito a YouTube amakonda njira ndi olembetsa ambiri powonetsa zomwe zili kwa omvera ambiri. Izi zimabweretsa zotsatira za chipale chofewa chifukwa anthu ambiri omwe amawona kanjira yanu, amathekanso kuti nawonso adzalembetsa.
Mukufuna kuti muzindikire patsamba lina
Masamba ambiri ochezera apa akhoza kulumikizidwa limodzi kwa aliyense wogwiritsa ntchito. Izi zimapangitsa kukhala kosavuta kwambiri kugawana zomwe zili pamapulatifomu, ndikuwonjezera kukula kwa omvera anu. Ngati kanema ndiwodziwika pa YouTube, pali mwayi waukulu kwambiri kuti omwe adalembetsa azitumiza vidiyoyi kumaakaunti awo ena. Olembetsa ambiri pa YouTube amatanthauza anthu ambiri omwe atha kuthandiza kufalitsa makanema anu kuma nsanja ena. Posachedwa, kanemayo akuwoneka kulikonse, ndipo mumakhala ndi mwayi woti mungayambireko.
Pitani Zowonongeka
Ndilo loto lililonse la YouTuber. Pitani pagulu, onetsani zomwe mamiliyoni ambiri awone, ndipo pitani mu mbiri ya YouTube ndi makanema odziwika bwino a nthawi yathu monga "Charlie Bit My Finger" ndi "Harlem Shake." Zitha kuwoneka ngati "mphindi 15 zokha za kutchuka," koma zowona, ogula ambiri amawona malonda ndikupanga zisankho zogula atadziwa zawailesi yakanema.
Nthawi zina zimakhala zosamveka chifukwa chake zinthu zina zimafalikira, koma kuyankhula, makanema apamwamba kwambiri okhala ndi zakupha amakonda kuzindikirika. Koma, ngakhale makanema anu atapangidwa mwaluso bwanji, ngati mulibe olembetsa abwino, ndizosakayikitsa kuti aliyense adzawona makanema anu. Kupeza otsatira ambiri kumatanthauza kuti njira yanu ya YouTube idzawonetsedwa muzambiri "za YouTuber". Zotsatira za snowball zimayamba, ndipo musanadziwe makanema amtundu wanu akugawana padziko lonse lapansi ndi mamiliyoni a anthu. Kupeza olembetsa aulere a YouTube ndi sitepe yoyamba.
Achire kuchokera makanema ochepa omwe sanatchuka
Ma media media ndiabwino chifukwa amapereka mawu kwa pafupifupi aliyense padziko lapansi. Aliyense atha kugawana malingaliro awo ndi batani. Koma ndi abwino, amabweranso oyipa, ndipo ogwiritsa ntchito ali ndi kuthekera kopitilira muyeso pakunena zoipa ndi dziko lonse lapansi monga omvera awo. Ngati mwalandira ndemanga zoyipa zomwe zawononga masanjidwe amakanema anu, kukulitsa kuchuluka kwa omwe akulembetsa kumathandizira kuthana ndi izi.
Umatchedwa umboni wachitukuko, ndipo ndi momwe anthu amaphunzirira zoyenera kuchita ndi zosayenera kuchita. Anthu amakonda kwambiri zinthu zomwe amaganiza kuti anthu enanso amakonda. Chosiyanacho ndichowonadi; munthu adzaweruza china chake ngati choyipa kapena chosatchuka ngati awona anthu ena akutsutsana nacho. Olembetsa ku YouTube ali ngati mavoti m'malo mwanu, muwaganize ngati ndemanga zabwino. Ngakhale njira yanu ili ndi makanema ochepa omwe sanakonde koma ali ndi olembetsa ambiri, ogwiritsa ntchito ena angaganize kuti mtundu wanu ndiwotchuka, ndipo atha kukhululukira zomwe sakonda pano ndi apo.
Lonjezerani kuvomerezeka kwa mtundu wanu
Ma kanema a YouTube omwe ali ndi ochepa omwe amawalembetsa amaoneka ngati atsopano. Mabizinesi atsopano amakopabe makasitomala chifukwa aliyense amafuna kukhala woyamba kupeza malo atsopano a "it". Koma, fumbi litakhazikika ngati simunakhazikitse mndandanda waukulu wa anthu, anthu adzaganiza kuti pali china chake cholakwika ndi mtundu wanu. Ngati mungapeze otsatira a YouTube aulere, mtundu wanu ukuwoneka ngati wakhala nthawi yayitali kuti apange dzina labwino. Izi zimalimbikitsa kudalira makasitomala anu ndikuwonjezera mwayi wanu wogulitsa zambiri pazamalonda anu.
Otsatira anu pa YouTube akuyenera kusamalidwa
Monga ubale uliwonse, kukhazikitsa njira zokomera anthu ndi izi ndikofunika kwambiri. Nthawi zambiri, mabizinesi amakhala ndi antchito odzipereka omwe amayang'anira maakaunti awo ochezera. Koma anthuwa sagwira ntchito kwaulere. Amalonda amatha kugwiritsa ntchito madola masauzande kuti apeze malipiro ndi zopindulitsa zapachaka, ndipo makampani atsopano okhala ndi timapepala tating'onoting'ono nthawi zambiri sangakwanitse.
Kusunga makanema ochezera pa TV ndi ntchito yanthawi zonse chifukwa Sikokwanira kungotumiza makanema pa YouTube ngati mukufuna kuti ena awone. Pamafunika nthawi ndi mphamvu kuti mutumize, kugawana, ndi kupereka ndemanga, monga, kuwona, ndikuchita nawo omvera anu, ngati kuti bizinesi yanu inali munthu weniweni. Koma ndikulumikizana kwanu komwe kumapangitsa YouTube kukhala chida chofunikira kwambiri! Palibe funso kuti bizinesi yanu iyenera kukhala pa YouTube; ndi nkhani yoti mungakwaniritse bwanji udindo wanu.
Mutha kuchita nokha ntchitoyi, koma mulinso ndi zosowa zambiri zamabizinesi zomwe zimafunikira chidwi chanu. Kupeza olembetsa aulere a YouTube kumatenga katundu kuti mupange kupezeka kwanu pa YouTube kuyambira pamapewa anu. Mutha kupumula mosavuta podziwa kuti otsatira anu amasamalidwa ndikubwerera kuzinthu zoyeserera.
Kuwonekera kwambiri pakusaka
Tidayankhula kale za momwe ma algorithm a YouTube amakondera njira ndi olembetsa ambiri poziwonetsa pagulu. Gawo la izi limakhudzana ndi komwe njira izi zimakhala pakusaka. Zili chonchi, tinene kuti muli ndi malo odyera omwe amadziwika kuti amaphika nyama zosadya kwambiri. Ngati njira yanu yakanema ya YouTube ili ndi olembetsa ochepa kuposa supuni ya mafuta pamalopo, makanema awo adzawonekera kwambiri pakusaka kuposa kwanu, ngakhale saladi yanu yachisanu itha kusintha kwambiri nyama zodya nyama. Chifukwa chake, ziribe kanthu momwe mungasungire zinthu zabwino, ndi olembetsa ochepa mumakhala pachiwopsezo chotaya bizinesi yanu pamtundu wotsika.
Mwagwira ntchito molimbika kubizinesi yanu, ndipo mukufuna kuwonetsetsa kuti mukuzindikiridwa. Kupeza olembetsa pa YouTube kumathandizira kuti mtundu wanu uwonekere pamwamba pamndandanda pakusaka, ndikuti zomwe mukuwerenga zikuposa mpikisano.
Ndi chinyengo chodziwika bwino chogwiritsa ntchito maakaunti zikwizikwi
YouTube ndi chida chofunikira kwambiri kwa otsatsa. Kupeza olembetsa njira kuli ngati kuti anthu azilembetsa kuti aziwona zinthu zanu tsiku lililonse. Sikuti YouTube ndi gawo lofunikira pakutsatsa kulikonse koma kupeza olembetsa aulere a YouTube ndichimodzi mwazinsinsi zosungidwa bwino pamsika. Mungadabwe ndi kuchuluka kwa maakaunti akunja ndi omwe sanlembetse omwe siabungwe komanso otsatira. Ma Models, oyendetsa magalimoto ampikisano, ngakhale andale, onse alandila olembetsa a YouTube pamaakaunti awo ndipo akuwona kutchuka kwa njira zawo kukuwonjezeka iwo akuwona.
Ambiri aife talandira ngongole yaulere ku Facebook. Ndi chinthu chomwecho. Ganizirani zopeza otsatira monga kupititsa patsogolo zolemba pa Facebook, zonsezi ndi njira zabwino zokuwonjezerani olembetsa anu. Kusiyana kokha ndikuti, kuwonjezera zolemba pa Facebook ndi masamba ena ndiwowopsa chifukwa simukutsimikiziridwa ndi otsatira angapo kapena zomwe mumachita pafupipafupi.
Onjezani ndalama zamabizinesi
Monga bizinesi iliyonse, mukufuna kuwonjezera zomwe mukufuna. YouTube ndiye nsanja yabwino kwambiri yosinthira omwe akufuna kugula kukhala makasitomala kwanthawi zonse pogawana nawo makanema okhudza mtundu wanu. Zonsezi zimatsogolera ku izi. Ndi olembetsa aulere a YouTube, mutha kupanga zotsatirazi zowonjezera pa bizinesi yanu. Kuchokera pamenepo, makanema anu amatha kufalikira kumawebusayiti ena monga Facebook, ndipo mumakhala ndi mwayi wopita kumtunda; ndikuwonetsa mtundu wanu kwa mamiliyoni a ogula. Tidawunikiranso maubwino ena, koma chifukwa chilichonse chomwe chimafikira ndikuti kuwonjezera kuchuluka kwanu kwa omwe akulembetsa pa YouTube kudzabweretsa kuchuluka kwamabizinesi.
Moni … Ndi zaulere!
Mwayi mutu wankhaniyi udakulitsa chidwi chanu. Olembetsa aulere a YouTube ndizosowa, koma pali makampani kunja uko omwe akupereka olembetsa! Izi sizongokhala ma bots omwe amangotumiza akaunti yanu; iwo ndi ogwiritsa ntchito enieni omwe amathandizira kukulitsa kuchuluka kwa olembetsa ndikupangitsa bizinesi yanu kunjaku.
Ndiye kodi izi zikutanthauza chiyani kubizinesi yanu?
Zomwe Susan Wojcicki akunena ndizosakayikitsa; YouTube ili ndi china chake kwa aliyense. Monga bizinesi pa YouTube, komabe, sikokwanira kukhala china chake winawake , muyenera kuyesetsa kukhala china chake aliyense . Ngakhale zitha kumveka zachilendo, YouTube yatchuka kwambiri kuposa makanema apa TV, komanso chingwe. Ogwiritsa ntchito amamva kulumikizana kwapadera ndi nsanja ndi njira zomwe amatsatira chifukwa cha kuyang'anitsitsa komwe zimawapatsa iwo mu "moyo" watsiku ndi tsiku wazopanga. Kupeza olembetsa aulere a YouTube ndiyo njira yabwino kwambiri yolumikizira kupezeka kwanu pa YouTube ndikutsegulira khomo lochita bwino.
Pezani Olembetsa AULELE a YouTube Mwachangu ndikuyamba ulendo wanu wopita ku YouTube lero!
