How Posting Covid19 Content On YouTube Can Help You Connect With Customers Better
Covid19 swept the world more than a year back, and it soon became apparent that the new normal was here to stay. Through the course of the pandemic, social media platforms saw a huge upsurge in use. More people joined social media platforms, and YouTube was one of the platforms that witnessed the biggest rise in use.
People turned to online videos to find answers to everything. Topics ranging from what was happening in the world, to recipes to make during the lockdown were being looked at on a daily basis. At the same time, a new kind of content was also on the rise – Covid19 related content. For the first time, people got to record, analyze and discuss the effects of the Covid19 pandemic at a global level.
This meant that creators that provided informative content on the Covid19 pandemic saw an upsurge in their YouTube views as well as real YouTube subscribers. But what does that mean for you?
How Online Behavior Changed Due to the Covid19 Pandemic
Events on a scale like the Covid19 pandemic are bound to have an effect on how customers react to the world. An economic downturn, loss of jobs, and uncertainty about the future make people for cautious in their daily decision-making.
At the same time, people also feel safer when they feel informed. This often makes them seek out content related to Covid19, especially should they feel that knowing more could protect them and their loved ones.
In this global climate, creating and posting relevant and informative content about Covid19 could help you attain real YouTube growth. You can also get more YouTube views as well as YouTube subscribers.
But what do you mean by content related to the Covid19 pandemic? Here are different kinds of content about Covid19 that are popular among viewers:
Five kinds of content related to Covid19 that can help you attain YouTube growth
When making content about the Covid19 pandemic, you may be worried that the topic is sensitive and there could be backlash if you make a mistake. At the same time, it also allows you to immediately connect with thousands of people who feel that they can benefit from your content.
People are more likely to connect with your content of they feel that it bears real relevance in their lives. That’s why these five kinds of content related to Covid19 consistently bring in more YouTube views and YouTube subscribers:
1. Medical Content
Doctors, nurses and other medical health professionals who relayed their experience about the pandemic saw a huge rise in their YouTube views. From providing detailed information to what the Covid19 disease is, to what it does to the body, medical health professionals provided viewers with relevant content about Covid19 through 2020. The trend continues today as well, especially when new genetic mutations lead to new symptoms and conditions.
2. Health and Lifestyle Content
Perhaps even more popular than medical content through the pandemic, was health and lifestyle based content. It should be noted that in order to make videos on medical information and relay medic data about the disease, you need to be a registered, practicing and professional medical health professional.
Are you want to provide content related to health but aren’t a medical professional or aren’t interested in medical content? Then this could be perfect for you.
Health and lifestyle content typically focuses on what you can do to stay healthy and keep your mind peaceful through lockdown.
As millions of people around the world suddenly found themselves locked in their homes with nowhere to go, they had to find ways to adjust to their new lifestyle. This is where health and lifestyle content creators stepped in to fill the demand.
From providing morning and evening routines, to motivational advice. From DIY projects people can try at home, to yoga and meditation tips, the topics are numerous. Health and lifestyle based content continues to be in popular demand, and is likely to continue to be.
The good news about health and lifestyle content is that they can stay relevant even after the pandemic is over. People can still apply the ideas provided, as they attempt to improve their lives.
You should also note that people tend to connect better with health and lifestyle based content. It’s more accessible to people, and people can almost immediately start implementing the changes they see in the videos. This is also why health and lifestyle based YouTube Covid19 content gets more real YouTube subscribers and engagement.
3. Exercise and Personal Development
As gyms shut down and people were advised against going on daily runs, people turned to the internet to find alternatives. The free and accessible content that viewers could find on YouTube made the platform a preferred choice for people looking for exercise routines etc.
Due to this, content creators like yoga instructors, home gym instructors, fitness and aerobics content, and similar content became popular. People tried to stay fit at home, especially as an improved immunity could help them fight Covid19 better.
If you want to create YouTube Covid19 content based around exercise and personal development, then you’ll need to choose your niche first. If you want to provide daily exercise routines and fitness goals, then quality content could truly help you connect with people better. This is also a great way to utilize your YouTube shorts. By making short fitness goal videos or posting quick routines, you can inspire people to improve their health and immunity.
4. Cooking, Recipes and Instructional Videos
Cooking became an area that many people were suddenly interested in. Although cooking and recipe videos have always enjoyed their fair share of popularity on YouTube, the Covid19 pandemic also played its role. As people found themselves with time, as well as the desire to make new kinds of food for themselves, YouTube recipe videos became the go-to.
What viewers found especially useful was that there were videos appropriate for people at nearly every level – from beginner to professional. This meant that people could learn at their own pace and grow at their own pace. Since a well done recipe is also an extremely shareable piece of content, this reflected in growth in the form of more real YouTube subscribers and YouTube viewers.
5. Educational and Academic Content
This kind of content became especially relevant as students found themselves stuck at home, unable to attend classes. While ZOOM classes worked out great for some students, not everyone was able to adjust at the same level.
Educational content, either in the form of recorded ZOOM lectures and videos that students were unable to see, to original educational content, thrived. Students turned to YouTube not just to find entertainment, but also solutions to their courses.
You can still find that educational content on YouTube, whether related to academic syllabi or to the Covid19 pandemic, tends to flourish on the platform. It should also be noted that informative content has consistent ranked on the top of the list when it comes to the most viewed kind of content on YouTube.
Coronavirus Marketing: What is it and should you do it?
Coronavirus marketing refers to creating and implementing a marketing strategy that is directly related to the Covid19 pandemic. An example of this would a doctor who used to provide content on various kinds of illnesses and diseases, but shifted their focus to Covid19 during the pandemic. Another example would be a counsellor who started offering sessions related to Covid19 and its effects on the mind, in addition to their other services.
If you offer or intend to offer content related to Covid19 on YouTube, then you’ll need to engage in coronavirus marketing. All this means is that you make your content relevant to the pandemic and what people need at this time, where feasible. When this done, you can then make use of relevant hashtags, keywords and meta data to ensure that your reach increases and people find your content.
How this helps your YouTube channel grow is in that your content gains visibility at a time when people are searching for a certain kind of content. This becomes even more likely to draw in YouTube subscribers when you also incorporate shorts into your coronavirus marketing strategy.
Finally, you should also consider making your content such that viewers feel the need to engage with your content. You can do this by asking relevant questions about the Covid19 pandemic, asking them about their situation, and so on. You should also think about replying to as many comments as you can, especially where the viewer is providing feedback, fact checking, or being supportive. This helps them connect to your channel better, and can turn them into real YouTube subscribers.
What started off as the new normal had become a lot more normalized today. The world has also progressed through the pandemic, and changes such as remote working and telemedicine are here to stay. At the same time, so is the YouTube Covid19 content that people continue to watch, and subscribe to.
If you’re making Covid19 content on YouTube, then expect to get more real YouTube viewers and subscribers. This applies especially if you provide quality and informative content.
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