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Different generations have different consumption habits. Whether it be social media or targeted offline advertising Millennials and Gen Z respond in a way that is very different from the previous generations. Youtube has been a…
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How to Leverage Negative YouTube Comments to Increase Positive Brand Image?
So, you have received a negative YouTube comment under your video and you are scared this may cause trouble. Now what? Thanks to the public nature of comments, many brands fret over negative reviews. Some…
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YouTube Marketing Tips for Independent Musicians
Before YouTube came along and established itself as the biggest platform for video-based content, independent musicians had a hard time trying to promote their material. Their lack of resources compared to artists and musicians backed…
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