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What is YouTube Premium, and Does it Benefit the Creators?
Every online platform works around the clock to revamp its website to offer various benefits to its audience. In 2018, Google took one step up to revamp YouTube by introducing YouTube Premium. It was launched…
Everything You Wanted to Know About Millennial & Gen Z YouTube Video Consumption Patterns
Different generations have different consumption habits. Whether it be social media or targeted offline advertising Millennials and Gen Z respond in a way that is very different from the previous generations. Youtube has been a…
YouTube Shorts: How can businesses use them to their advantage?
Isn’t it amazing how our lives are getting busier day by day? Juggling between your personal life and work, we are seldom left with time to relax. Social media has taken a leaf out of…