YouTubers with global audiences have more challenges to deal with compared to YouTubers with exclusively local audiences. For starters, their content has to cater to a diverse array of tastes, preferences, and sensibilities. Additionally, they also have to spare some thought for when they’re posting videos for different audiences.
For instance, if you’re a YouTuber with audiences spread out all over the world, you can’t only think of posting times based on your audience based in one specific location. Quite simply, when you post for audiences in the Americas will be radically different compared to when you post for audiences in the APAC region. Thankfully, the good thing is that the behaviors of YouTube users, irrespective of where their origins are, tend to be quite similar.
So, if you’re wondering what the best times are for posting YouTube videos in various geographical zones, read on. In this article, we’ll give you all the relevant information so that you can get your video timing spot on for each of your global audiences.
Which days should you be posting on?
Before we get to the specific times that are ideal for posting YouTube videos, we’ll tell you about the best days for posting. As a rule of thumb, it’s best to publish your videos on weekends, i.e. Saturdays and Sundays. This is due to the fact that the majority of people, including YouTube users, around the world, tend to enjoy holidays on their weekends. So, if your aim is to maximize your YouTube views, there’s no doubt about it – you should post your videos on weekends.
Apart from increasing your views, posting your videos on the weekends will also allow them to be watched for longer periods. This is especially helpful if you make videos on complex and niche subjects, which generally result in longer videos. A few years ago, watch time, i.e. the time spent by viewers watching videos on your channel, wasn’t a significant factor in determining success or failure on YouTube. However, times have changed, and today, watch time is one of the most important performance metrics on YouTube. Quite simply, the more watch time your channel generates, the more successful it has the chance of becoming.
However, the previous two paragraphs don’t mean that posting on weekdays won’t generate any success. Many channels with loyal followings have enjoyed success by posting their videos on specific weekdays. Ultimately, it all boils down to how engaging and compelling your content is. If your content is top-notch and offers both information and entertainment, it will be watched, irrespective of which day you post your videos on. So, don’t concern yourself too much about the posting days. Instead, focus on your content and make sure that it’s high-quality.
Which times should you be posting at?
Now that you understand the differences between posting on weekdays and weekends, it’s time to look at the best times for posting your YouTube videos. If you want to post your YouTube videos during the week, i.e. any day between Monday and Friday, it’s best to time it between 2 PM and 4 PM. The reason for this is simple – this is the period when most YouTube users enjoy their midday work breaks and have lunch. So, if you post your video within this period, it has a great chance of not just generating views but high watch time as well, both of which are important factors for success on YouTube.
On the weekends, you should try and post your videos between the 9 AM – 11 AM period. As most of your viewers will have off days across Saturday and Sunday, you can expect them to tune into your video early in the morning. Even if they don’t watch the video between 9 AM – 11 AM, they’ll receive the notification that your video is published. This will give them time for the entire day to watch your video whenever they please.
To know how the 2 PM – 4 PM (weekdays) and 9 AM – 11 AM (weekends) slots work across different geographical zones such as the EU and EMEA, we recommend using an online time converter. You need to remember that a geographical zone such as the EU features a variety of time zones. So, when using an online time converter, you need to enter two specific locations, i.e. your location, and the location of your target audience.
Posting for different audiences from multiple channels
If you’re posting your video on only one channel, you can’t post it at different times based on the preferences of your audience. This can be a limiting and frustrating aspect of YouTube for content creators whose audiences are scattered around the entire world. However, there is a way to bypass this limitation.
The trick is to set up multiple channels based on the locations of your audience. For instance, if you have YouTube subscribers in the USA, the UK, and India, you can create three channels and schedule your videos to be posted at the optimal times for each country. Sure, this involves a lot of work, as maintaining three channels isn’t easy. However, if you truly want your videos to be watched by your global audiences, you’ve got to put the work in.
Use YouTube Analytics to your advantage
The times we’ve mentioned previously in this article are all general guidelines as to when you should be posting your YouTube videos. Ultimately, the posting times that yield the best results for your channel depend completely on when your audiences stay the most active. But how do you figure out the activity of your audiences? The answer to this question lies in YouTube Analytics.
A tool that provides a diverse array of reports on audience behavior and channel activity, YouTube Analytics is built into YouTube to ensure that creators can optimize their activities. Here’s a step-by-step guide for understanding when your audiences are most active on YouTube:
- Step 1: The first step is to go to the YouTube Analytics page. You can do this by first opening YouTube Studio and then clicking on the Analytics tab.
- Step 2: Once you’re in the Analytics tab, you should see a tab in the top center area of the page titled ‘Audience’. Click on it.
- Step 3: In the audience tab, look towards the bottom portion of the page. Here, you should see a report titled ‘When your viewers are on YouTube’. This report may appear empty if your channel is new and doesn’t have sufficient views until now.
- Step 4: If your channel has enough views, you should see numerous purple bars – some light and some deep. The deepest purple bars represent the highest activity level of your viewers, while the lightest are representative of the lowest activity level.
- Step 5: Make a note of the highest activity levels based on days and time. These days and times are the periods you should target to publish your videos. For instance, if the purple bars are deepest on Monday between 3 PM – 5 PM, that’s your best time to unleash your video on your audience.
You can also choose to post your videos a couple of hours before your audiences’ activity levels are highest. This will give YouTube the time needed for it to analyze and index your videos. Analyzing and indexing are important processes that take some time. Once these processes are completed, YouTube will suggest your videos to a greater number of viewers.
Do routine checks on audience activity using YouTube Analytics
Your use of YouTube Analytics shouldn’t be a one-time thing. You should keep using the tool from time to time as the behaviors of your audiences aren’t constants. They are subject to change, and if they do change, you have to alter your posting schedule as well.
It’s important to remember that your success on YouTube depends on not just the quality of your videos and their content, but also on how dynamic you are. Quite simply, you shouldn’t let yourself stagnate into a certain routine simply because it has been working for you so far.
You have to continuously figure out ways of optimizing the reach of your videos to your target audience. Of course, we don’t recommend making changes day-in and day-out. However, you should keep your mind open to changes in your YouTube posting schedule.
So, this article is almost at an end, and we hope that it helped you understand the intricacies involving in YouTube posting times. To conclude this article, we’d like to say that you should develop your posting schedule and consistency purely based on your audience’s behavior. Sure, you can take a closer look at your competitors to see when they post their videos, but you should never mimic them.
Last but not least, we’d like to tell you about the benefits of SubPals – a software tool that’s perfect for new YouTube channels to gain YouTube likes and YouTube comments. In addition to increasing user engagement, you can also increase your views and subscribers through SubPals. So, if you want your YouTube channel to become bigger rapidly, be sure to give SubPals a try.