YouTube Product Review Videos: The Dos and The Donts

It’s the age of video and YouTube is the undisputed champion when it comes to video streaming platforms. Its status as the world’s second-largest search engine only goes to show how big video has become and content creators are leaving no stone unturned to cash in on the countless opportunities provided by the platform. While you’ll find tons of different content on YouTube, a great way for content creators to make it big as YouTubers is to create product review videos.

What are product review videos?

Product review videos, simply put, are videos that feature content creators reviewing products. The products featured in these videos can range from toys to gadgets to kitchenware to practically any product you can think of. They typically feature commentary that explains to viewers the various features of a particular product along with its strengths and weaknesses.

Why are product reviews so popular on YouTube?

Product review channels such as Unbox Therapy, Matthias, and Austin Evans have millions of real YouTube subscribers, which begs the question; why are these channels so popular? The simple answer to this question is that people around the world want to know about the products that they want to buy. The rise of online shopping has also contributed to the ever-increasing popularity of product review channels.

Before online shopping became a mainstream affair, people used to visit physical stores and could get a first-hand look at the products they wanted along with their features through demonstrations. However, there’s no scope for that when it comes to online purchases. Written reviews on e-commerce portals can’t be trusted completely as many of them are paid for by the brands. That’s why people have turned to product review channels on YouTube that offer detailed insights into numerous products and whether or not it makes sense to purchase them.

Are product review channels profitable for content creators?

Popular content creators with millions of YouTube views and subscribers earn handsomely from the platform, which has inspired up and coming creators to launch their very own product review channels. However, just because you’ve started a channel that deals with unboxing and reviewing products don’t mean that it’ll automatically become big. Read on as we delve deep into the dos and the donts of product review videos on YouTube.

The Dos

  • Focus on products you’re passionate about: The first thing that any aspiring YouTube product reviewer should do is to focus on a niche. If you’re wondering what niche you should focus on, simply look to the things in life that you’re passionate about. For example, if you’re passionate about playing the guitar, you could start a channel that deals with reviews of different guitars. If you’re passionate about food, you could review different restaurants and the food that they serve.
  • Don’t worry if the first few videos you make don’t generate a lot of views and subscribers. The point of doing something you’re passionate about is to help you stay motivated to create more and more videos. As you probably know already, YouTube ranks creators that post regularly higher than the ones that don’t, and there’s no better motivator than passion when it comes to doing more.

  • Get the right gear to record your videos: The gear you use to record your videos should be top-notch. But don’t worry, you don’t need to shell out a fortune to purchase high-end DSLR cameras. Even mid-range smartphones have more than decent camera quality these days and can record full HD videos. So, invest in one to capture those crystal clear videos. Also, get a tripod so that the camera remains in a fixed position during the shoot.

    Along with the video-capturing equipment, you also need quality gear to record your audio, as product review videos feature a lot of commentaries. If you have the money, it’s recommended to invest in an audio interface and a decent mic. However, if you want to start things on a low budget, normal clip mics would work fine as well.

  • Learn to use video production software: Once your video and audio have been captured and recorded, it’s time to put them together using video production software. Adobe Premiere Pro, Wondershare Filmora, and Sony Vegas are just a few examples of video production software that you can use to edit your videos. However, using them efficiently will take some time and the more videos you make, the more you’ll be able to experiment with the features offered by such software.

    Video production software can also be used to refine your videos. Play around with the brightness, contrast, and sharpness settings, or add filters to make the videos look better than their original versions. The possibilities and choices are endless, but you need to give them time to become an efficient editor.

  • Script your videos: You don’t want to start recording without rehearsing, as it’ll most likely end up with you searching for words and phrases to discuss a particular product. Editing such videos can be incredibly time-consuming. Instead, it’s much better to write scripts and follow them while recording the videos.

    A script doesn’t have to be a formal one; it can be written casually as well. It’s mainly meant to be a reference point for you so that you know the sequence of a video and record it accordingly. For example, the first section of the video can be a brief overview of the product you’re reviewing, followed by its unboxing and then its in-depth review. The last section could include your final thoughts about the product and whether it makes any sense for prospective buyers to purchase it.

  • Approach brands for complimentary products: Across the first few videos, feel free to review products that you have at home because you can’t expect any company to give you complimentary products for reviewing right off the bat. However, once you gain a few hundred YouTube subscribers, feel free to write professional emails to various brands, and request them to give you complimentary products to review.

    A common misconception of beginner-level YouTubers is that no company will give complimentary products if they don’t have millions of subscribers. However, the good for you is that it doesn’t work like that at all. It all depends on the quality of your existing videos. If a brand reviews your YouTube channel and rates it positively based on your content and your subscribers’ engagement with it, it’ll only be too glad to give you products to review. Ultimately, your review of the product, be it positive or negative, is promoting the brand.

Are product review channels profitable for content creators

The Donts

  • Make your videos overelaborate: You should aim to make your videos as crisp and concise as possible. Modern-day internet users, particularly those that are young, simply have no patience for videos that are longer than 10 minutes. So script your videos accordingly and don’t cross the 10-minute-mark at any cost.

    ‘Watch time’ is a significant factor that affects the growth of a channel. A viewer who leaves your 10-minute video after 5 minutes is worth more ‘watch time’ than a viewer who leaves your 20-minute video after 5 minutes. So consider that during the planning and scripting of your videos.

  • Record your videos in a noisy environment: Sounds fairly obvious, doesn’t it? However, many beginner YouTubers still make the mistake of recording their videos in noisy environments, resulting in their commentaries being drowned out. Think about it; what good is your product review if your viewers can’t make out what you’re saying?

    Ideally, you should create a designated space for recording your videos. You should also refrain from recording when there’s a lot of external noise that has the potential of interfering with the audio. Many top YouTubers invest in soundproofing but as quality soundproofing is an expensive affair, it’s better to wait for a quiet period to shoot your videos.

  • Forget to include CTAs: Your success as a YouTuber depends greatly on how many viewers interact with your videos through likes, dislikes, and comments, and become subscribers. No matter how well recorded and produced your product review video is you can’t expect all of its viewers to subscribe to your channel, share the video, and/or press the ‘like’ button.

    That’s why you absolutely have to include calls to action (CTAs) across all your videos. Also, persuade your viewers to push the bell icon next to the ‘subscribe’ button as pressing it will mean that they are notified every time you release a new video. This considerably increases your new videos’ chances of being watched.

The success of product review channels on YouTube has prompted a whole host of beginners to launch their respective channels, which means that the competition is fierce. However, if you get the basics right and keep working at it, you can expect success to come your way. A great way to gather product review ideas is to look at videos from the most popular content creators in your niche and observe how they structure their videos. Note down the things you like and try incorporating them into your videos as well.

Channel Ideas for YouTube

As the second largest search engine in the world, YouTube offers platform users a lot of variety. There are 2 billion monthly logged in users on the platform with creators uploading 500 hours of video content every minute. Over the years, YouTube has grown to be one of the best platforms for brand marketing, with more businesses realizing the importance of boosting growth through higher number of YouTube subscribers and YouTube views.

The fact that the platform is being used by more businesses today also means that there’s higher competition, so you need to make sure you stand out. A unique channel that offers value to views will help you get more real YouTube subscribers and boost brand growth. Here are some ideas for your YouTube channel that can help viewers resonate with you.

Fitness

If your brand focuses on fitness, your YouTube channel needs to inspire your YouTube subscribers to get fit and lead a healthier lifestyle. You could create and upload complete workout circuits; post educational videos about fitness and common mistakes people make while doing certain exercises, and even review personal training equipment. If your brand sells fitness related products like workout equipment or even protein shakes, you could highlight them through the videos on your channel. Yoga is one area of fitness that has been receiving more attention over the years, and a separate yoga channel is also a great idea for getting your YouTube subscribers on the path to fitness.

Photography

If photography is your brand’s focus area and you’re a pro, set up a YouTube channel to share your knowledge with your YouTube subscribers. You could inspire budding photographers to take it up professionally by sharing all that you know about photography. You can talk about best cameras to be used, principles of great photography, and show them how to effectively use the right editing tools. You can even have a link to a paid photography course in the caption so that those who want to take it up more professionally can sign up for the course you’re offering.

Gaming

PewDiePie may be the most successful YouTuber who built his channel on gaming, but that doesn’t mean you shouldn’t strive to achieve the same. If your brand is built on gaming and new game releases, create a channel to publicize it. You can showcase the latest games releases, review them, and even make a list of top games for your real YouTube subscribers. You can also create videos that present your opinion on the latest news in the gaming industry.

Sports

Does your business sell sports gear? Why not take advantage of YouTube marketing to help your products reach a wider base of targeted customers? You can make use of influencer marketing to showcase your products in action and even make use of unboxing videos on your channel that gets your audience excited. In keeping with the sports theme, you can also pitch in on the latest sports industry news and comment on sports events for your YouTube subscribers who are sports enthusiasts. Such video content will definitely help you get more YouTube views.

Animals

Have a business that sells pet care products and services? Make a YouTube channel for it and watch it steadily grow. Who doesn’t find animals cute? Use that to your advantage and create valuable content that can get your more YouTube views. You’ll be able to offer them value if you can show them why your pet care products are worth buying and how pet parents and their pets can benefit from these products. Let’s be real. Pet parents can go a little crazy over their pets (we’re not complaining), so you might as well cater to their needs correctly. Offer pet care tips, promote affiliate brands, showcase your own pet care products, and share your knowledge about pet care with your YouTube subscribers. Including a cute, furry, four legged model in your videos will only help you get more YouTube views.

Hair care

Many people have bad hair days when they wish they had a product or service that could turn that around for them. Starting a YouTube channel to feature hair care products is a great way to boost business growth. You could feature your hair care products or even review hair care products of affiliate brands. You could highlight products that are good for different types of hair, including curly, straight, or frizzy hair.

Education

Ed-tech start-ups are becoming more popular and for a good reason. With the growth of the internet, information is becoming more readily available to individuals. If you’re in a position to be developing educational content that makes academic subjects easier for students, starting an educational channel on YouTube is a great idea. You can upload visually appealing lessons on the platform that are short and interesting. You can also create complete academic course guides and link it in your description for your interested YouTube subscribers to buy.

YouTube Channel About Food

Food

If you’re in the food business, you’re already on the right path to growing a successful YouTube channel. Food channels are popular on YouTube and get plenty of YouTube views from around the world. You may want to feature your new food products or demonstrate your signature recipes in the form of a video. You could also review places to try and tie up with partner brands to recommend places where your YouTube subscribers can satisfy their food cravings. You could also expand your channel to include tips about the best utensils, plating different cuisines, and a lot more.

Makeup

If makeup is a product your business offers, why not create a YouTube channel specifically focused on this? Makeup is a big deal and not a lot of people know how to get it right. They’re looking for advice from an authority on the subject and are more likely to end up being your YouTube subscribers. You can showcase your products through videos and even upload tutorials of complete makeovers while giving out tips on pairing the right makeup with clothing.

Music

Ideating your channel based on music can take several forms. After all, YouTube is a great platform where many users come to listen to their favorite songs. If you’re a musician or have a business that involves the sale of musical instruments, making music your channel idea is wise. You’ll be able to showcase your instruments this way and even upload your own music for your YouTube subscribers. You can collaborate with other creators, partner with other brands associated with music, and even give your opinion on award shows or music through the ages. With such a channel, you’ll be able to connect with like-minded YouTube subscribers and keep them engaged with your brand.

Fashion

The biggest fashion brands sometimes still struggle to get their content right on YouTube. While fashion may be something that impacts every individual’s life, it’s not something that everyone is intrinsically gifted with. Many people need help in this area, and your fashion products can serve this need. You can run product hauls on your YouTube channel and showcase your latest fashion line. You can even announce a new line for the season as a major reveal on your YouTube channel and make your YouTube subscribers eagerly await it in anticipation. You could even upload videos on outfit hacks, make an “Outfit of the Day” series, or comment on the latest fashion trends to keep your YouTube subscribers in the loop.

Nutrition

There are a lot of people giving nutrition advice online but not all of them are in a position to be doing this. If you’ve got a brand that focuses on nutrition and health, it means you’ve put in the effort to do your research on the topic. You can share this knowledge with your YouTube subscribers and empower them to lead healthier lives.

Digital marketing

In an increasingly digitized world, businesses need to focus on digital marketing to boost business growth. If you specialize in this area, consider launching a YouTube channel for digital marketing tips. It’s the need of the hour and you’ll see your videos getting several YouTube views. Upload content relating to search engine optimization, Google AdWords campaigns, and social media growth tips.

Personal vlogging

Vlogging is a great way to connect with your YouTube subscribers on a more personal level and showcase the authenticity of your brand. You can take your real YouTube subscribers on a journey and tell a story through vlogs. Showcase behind the scenes footage, the preparation for a major event, or your team at work. This will allow your audience to see you as more than just a business and help them build a lasting relationship with your brand.

Conclusion

Once you’ve picked an idea for your YouTube channel, you need to make sure you’re putting in the effort to plan great videos to upload on your channel. Have a clear goal in mind for your videos and shoot high quality videos that will keep your YouTube subscribers coming back for more.

Using YouTube Cards Effectively for Your Videos

Getting more YouTube views for videos and growing the number of YouTube subscribers is important for any business. YouTube marketing is taking over as an extremely important aspect of a firm’s marketing strategy. It offers businesses the opportunity to engage with their audience and boost the number of real YouTube subscribers.

Interaction with customers is important for any business. With more people using smartphones today to access YouTube content, annotations became problematic for creators as well as users. This is because they’re not mobile-friendly. The interactive YouTube Cards’ feature was launched to overcome the drawback of using annotations, as these can be accessed through the desktop as well as mobile phones.

YouTube Cards at a glance

YouTube cards are interactive elements that can be placed in the middle of or during the end of your videos, although it’s best to place them towards the end of your video. They can include titles, custom images, as well as call to action text and may be used for live streamed or pre-recorded content. They allow you to place external links to direct your YouTube subscribers to your website, other videos, playlists, and a lot more. There’s a maximum limit of 5 cards per video on YouTube and you’ll even be able to add cards for your real YouTube subscribers on your TrueView Ad Campaign videos.

Adding YouTube Cards to your videos

There are different types of YouTube cards you can add to your videos, but we’ll get to that in a bit. Let’s first go over how you can add YouTube cards to your videos easily with the purpose of increasing your YouTube views.

  • First, access your YouTube Video Manager and look for the video you want to add a card to. Once you choose the right video, select the edit option under the title of the video.
  • When you click on the Edit option, you’ll see the Cards tab in the navigation bar on top. Select the Cards tab.
  • Once the Cards tab is chosen, you’ll have to come up with a new YouTube card that can be added to your video. Select the Add Card option and choose the Create button located at the right-hand corner of the chosen video.
  • Once you do this, you’ll be required to fill out all the relevant details for the card you want to create. There are many different types of cards you can choose from, so select the right links based on what you want to direct your YouTube subscribers to.
  • Upload a custom image or choose from among the recommendations offered for your video. Make sure you have a custom message to add along with an optimized call to action text and title.
  • Select create card to add your YouTube card to your video. You’ll be able to make adjustments to the timing of appearance of your card once you add it. To do this, you can drag the card along the timer marker for your video until it reaches the point that you want.
  • A total of 5 cards can be added for each video and you can edit these cards and even cancel them whenever you want.
  • Ensure that you watch your video before publishing it so that you’re certain of the timing of appearance of your card.

Types of YouTube Cards

There are many types of YouTube cards that you can use to boost business growth. The specific card used will depend on what your goal is for the video and which card will help to achieve that goal the best. The different types of YouTube cards you can use for your videos are as follows:

Merchandise card

This card helps you to promote your merchandise on your video. You can direct your YouTube subscribers to your landing page where they can find the products featured in the videos or other related products on platforms like Eventbrite or iTunes store. You can even direct customers to your downloadable podcasts with this card. This will help you see a growth in sales or conversions for your business.

Fundraising card

With the YouTube Fundraising card, you can help raise funds for non-profit organizations and charities you support by directing your YouTube subscribers to projects on whitelist fundraising websites. Through YouTube’s partnership with platforms such as Kickstarter and Indiegogo, you can make it easy for your YouTube subscribers to access donation pages directly. Your brand image can be enhanced with the use of such cards.

Fan funding card

This is a great card that can help you see growth in your channel and allow you to keep creating content that gets more YouTube views. Your real YouTube subscribers who enjoy your content will have the opportunity to make monetary contributions to support your work through the fan funding YouTube card. Your YouTube subscribers will be directed to a payment window when they click on this card. This card will enable you to get funded by your real YouTube subscribers.

Channel card

With this card, you can direct your YouTube subscribers to other channels you have on the platform or even channels of business partners. If you’ve collaborated with another channel on YouTube, this card will help you direct your audience to the collaboration, resulting in more YouTube views.

Video or playlist card

This card will allow you to direct your YouTube subscribers to other related videos on your channel or a video playlist uploaded to your YouTube channel. Cross-promotion of related videos is possible with this card. If you have a series on your channel that the current video is a part of, you can use this card to get more YouTube views on the previous or next video in the series playlist.

Associated website card

You can make use of this card to direct your YouTube subscribers to the website associated with your YouTube channel. This could be the website of your business, a link to your online store, or even a page where your real YouTube subscribers can sign up and remain in touch with your brand. Email marketing will also become easier if you’re able to collect contact details of your real YouTube subscribers by directing them to a particular link through your card.

Poll card

A poll card is a great way for you to collect public opinion from your audience on YouTube. It allows you to get feedback on your video content. You can ask your YouTube subscribers if they enjoyed the current video they watched or get them to pick what type of video you should make next. It’s a good way to stay connected with your audience while getting an idea of what your YouTube subscribers want so that you can plan future content accordingly.

Promote videos that have high SEO potential

Best Practices

We’ve already gone through the different types of YouTube cards and what they can be used for. Here are some tips and best practices to keep in mind when you use YouTube cards for your videos.

Promote new videos using cards

When you’re about to upload a new video to your YouTube channel, make use of cards on previous related videos so that your audience can be directed to the new content.

Promote videos that have high SEO potential

High SEO potential means that your video is more likely to appear in YouTube’s search. A key indicator of this is the audience retention rate, which is the percentage of the video that people actually watch. Include links to videos that have above-average audience retention rates to boost your discoverability on YouTube.

Feature your influencer marketed products

Linking to content of influencers that feature your products is a great way to increase the credibility of your brand and get people interested in buying your product.

Retain your audience on your channel just before they drop off

Check your audience retention rates for videos to identify ‘valley’, which is when your audience drops off. Insert a card before this point to direct your YouTube subscribers to other videos on your channel. This can increase YouTube views for those videos without losing your audience to another channel.

Make use of verbal cues to highlight your card

Reinforcing your card through verbal cues by asking your YouTube subscribers to click on it will help you get more clicks on your cards, which may have otherwise been missed.

Use the right custom message and teaser text

The teaser text is what appears before someone clicks on your card and the text appearing within the expanded card is the custom message. Include a call to action to grab attention and convey to your YouTube subscribers that the content is related and they can benefit from clicking on it.

Add cards towards the end of your video

Adding cards to the last 20% of your video will enable you to keep your YouTube subscribers on your current video long enough for them to grasp the message while directing them to your other content at the right time.

Keep aesthetics in mind

Space out multiple cards in your video and make sure there’s enough blank space left so that the added card doesn’t interrupt your video content.

Track the performance of cards

You must track card performance within YouTube Analytics to see if they’re working. You can check how many clicks the card got, videos on which cards are performing the best, and a lot more so that you can plan your YouTube marketing better.

Conclusion

YouTube cards can help you interact with your audience in a way that wasn’t possible earlier and achieve business goals more easily by directing your YouTube subscribers to relevant content. If you want to boost business growth through YouTube, you’ll want to make use of this exciting feature.

YouTube Videos: Know All About Camera Angles and Filming Before You Shoot Them

Many ‘experts’ will tell you that YouTube is all about content, and if you have amazing content ideas related to your brand, you’ll be able to make the most out of it. However, presentation is just as important as the content, and if you don’t present your content properly, you can’t expect more than a few YouTube views. Even the blandest of content can be made to look incredible if you know the right camera angles and a few filming techniques to use.

If you don’t have a lot of technical know-how regarding camera angles and filming, read on to know how putting in a bit more thought and effort can transform your YouTube videos.

Why are camera angles and proper filming important?

Correct filming techniques and appropriate camera angles are of immense importance, especially if you’re creating a tutorial, product unboxing, and product review videos. Combined with the lighting, they can draw viewers’ attention towards you and whatever it is that you want to get across to them.

Without them, your videos will only be mere shadows of what they could have been. In an age where so many YouTubers are investing in high-quality cameras, you just can’t afford to get left behind, especially if you’re operating in a niche that already has many competitors.

While deciding on the angles and filming techniques that work best for you can be a time-confusing affair, you shouldn’t skip it just to save some time. The time you put into experimenting and understanding them can help you identify numerous things you can do to improve your content-creating skills.

The coolest thing is that once you figure out what’s right for you, it can become your signature way of filming, adding to your channel’s uniqueness. And you know how YouTube works, right? The more unique your content is, the better your chances are of reaching out to your target audience and gaining more YouTube subscribers.

Different camera angles and their uses

  • Eye-level: If you want to come across to your viewers as someone friendly and trustworthy, it’s best to set your camera up at eye level. When you use this angle, you won’t be required to look up or down to communicate with the viewers (read on for low and high angles) and this can be strangely comforting. The ‘eye level’ angle isn’t just a favorite for YouTubers but is also used by presenters across educational videos, documentaries, and news broadcasts.

    If it’s a tutorial or product review video that you’re making, you should ideally work with the eye-level camera angle and combine it with side angles. Placing the camera at eye-level and a side angle can often work wonders, especially if you want your viewers to think of you as an expert. People who look straight into the camera lens are generally news anchors and/or actors in advertisements, which involve auto-cue reading.

  • High angle: A high angle isn’t the ideal angle, simply because it may make your audience feel that you are inferior to them. Doesn’t make much sense? Well, unfortunately, that’s how the human mind works. It’s mostly because using such an angle would require you to look up at the camera to make eye contact with your viewers.

    Of course, don’t be afraid to use high angles to film some portions of your video just to add some minor variations. A slight change in the camera angle from time to time can make your video entertaining to watch, but don’t stick to it throughout the entire length of it.

  • Low angle: The low angle is the complete opposite of the high angle, i.e. you need to look down towards the camera to face your viewers. Again, this isn’t the ideal angle as your viewers may feel overwhelmed. Filmmakers tend to use low angle shots when they want their audiences to feel small, vulnerable, and/or threatened.

    Videos involving celebrated public figures are often shot using this angle and it might make sense for you to use it when your channel garners several thousand real YouTube subscribers. Feel free, however, to experiment and incorporate low angle shots for the sake of breaking the monotony of your video.

Filming techniques and practices for fantastic videos

Filming techniques and practices for fantastic videos

  • The right shot: We’ve covered the various angles you can experiment with, but once you figure out the angle that works best for you, it’s time to get the shot right. The shot you choose will dictate how far the camera is from you and how much it will capture within a frame.

    For example, if the video is supposed to feature only you and not much else, the close shot would be your best choice. However, if you’re collaborating with a fellow YouTuber and/or have multiple things to focus on in your video, it’s better to opt for a medium shot. Wide shots are meant for videos where you want both yourself and your environment to be in the frame. For example, cooking channels on YouTube mostly rely on wide shots to cover both the cook and the kitchen environment.

    Just as you would do with angles, go ahead and experiment with different shots to determine which one you’d predominantly like to use. Using different shots in the same video is also not a bad idea, but it’s recommended not to mix and match too much as it may become uncomfortable for your viewers.

  • Crystal-clear sound: Using a high-end DSLR for filming your videos guarantees compelling visuals, but if you rely on its audio-recording capabilities to record whatever you have to say, it’s a big mistake! If your viewers can’t hear you loud enough and there’s too much background noise, they’ll be very quick to look for another video.

    So when you’re filming your video, ensure that you’re doing it in a quiet place. If you’ve got the money, you can invest in soundproofing panels that’ll ensure that your recording space is free from unwanted external noises and sounds.

    You should also invest in audio gear such as a microphone and an audio interface. Recording on a microphone via an audio interface guarantees crystal-clear sound quality. Audio production software allows you to add effects such as reverb and compression to make your audio louder and you can use video production software to put your video and audio together.

  • Chalk it all out: This isn’t a filming technique, but it’s a practice that you should develop if you’re keen on making your brand visible and likable on YouTube. Chalking it out involves writing down all your video ideas on a piece of paper so that you can give it some structure.

    From organizing the sequence of events featured in the video to assigning different shots and angles for all of them, you can make it as detailed as you want. Having it all mapped out before you start filming can save you a lot of stress, as otherwise, you’d be constantly juggling between filming one section and thinking what to do next.

    Rehearse your parts as well. While you don’t need to learn anything by heart, rehearsing your parts can give you a lot of confidence during the filming process. The last thing you’d want is to shoot a certain part over and over again just because you fail to find the right words.

  • Be patient: Again, this is more of a practice than a technique, but one that can prevent you from getting frustrated. If you’re filming an elaborate video with lots of talk and multiple camera angles and shots, it’s going to take some time and you have to accept it.

    If you’re not patient and end up hurrying your video, it’ll ultimately cost you as hurried productions simply don’t have the look and feel to them that patiently made videos do. Speeding through the production process may also lead to errors in syncing your video and audio, which will make your video look even more unprofessional.

Lighting

We mentioned lighting once before in this post, and we’re including a small section here just to emphasize its importance in making YouTube videos. Proper lighting will ensure that all the things in the video you want your viewers to give attention to are visible without any hint of darkness. Lighting options range from the pocket-friendly to the expensive. If you’ve just started your YouTube channel, you should ideally invest in affordable lighting solutions. If your channel grows over time, feel free to purchase more high-end equipment.

Some of the lighting options popularly used by YouTubers include LEDs, ring lights, and reflectors. LEDs offer great portability, ring lights work wonders when it comes to close shots, and reflectors can be used to soften direct light.
We’ve come to the end of the post and we hope that by learning from what we’ve shared with you, you can help your YouTube channel experience sustained growth. Making your videos top-notch both visually and sonically is the most basic step you can take to market your brand well, so put in as much effort as you possibly can.

Mastering the Top Video Editing Techniques to Make Marketable YouTube Videos

The best content creators on YouTube don’t just rely on great gear to record their audio and video. They are also reliant on a wide variety of video editing techniques that help make their videos unique and, most importantly, marketable.

In this post, we’ll take you through some of the most popularly used techniques during the video editing process and how they can enhance your videos. But first, let’s talk a little bit about why editing your videos is necessary before you upload them to your YouTube channel.

Why is video editing necessary?

  • It can transform your footage into a cohesive story: Irrespective of what kind of YouTube channel you maintain, your videos should always present a story to your audience. Editing is the process through which you can weave a story out of all the footage you’ve recorded by choosing the best bits and enhancing them by adding an array of video effects, background music, and more.

    Uploading unedited and completely raw footage to your YouTube channel is a bad idea in today’s times. The biggest brands and content creators on the platform all put considerable effort into editing their YouTube videos, which is why you have to learn and master at least a few editing techniques to stand a chance of competing with them.

  • It can improve video quality: Video editing software allows users to manipulate their videos’ quality, which is a boon for YouTubers who don’t own high-end cameras. From adjusting the levels of contrast, brightness, and sharpness of your footage to applying filters for experimenting with different color tones, editing can turn even the blandest of videos into something eye-catching.

    How your YouTube videos look matter as much as their content matter. With the attention spans of online audiences decreasing with each passing day, you have to first capture their attention through your video’s look and feel. Once you’ve got them hooked, you can expect them to focus more on your content.

  • It shows that you’ve put in a lot of work: YouTube audiences don’t just love watching well-edited videos; they are also appreciative of content creators who take editing seriously. After all, the more time and care you take to edit your videos, the more refined they will be, clearly demonstrating to viewers that you put in several hours’ worth of editing work before uploading your content.

    Painstakingly-crafted YouTube videos are viewed more, shared more, and receive far more engagement than poorly-edited ones. The ‘like, comment, share, and subscribe’ call to action (CTA) is routinely used by every YouTuber these days. However, when you devote time to editing your videos, you’re genuinely giving your target audience a solid reason to respond positively to your CTA.

  • It can result in more work opportunities: Talented video editors are some of the most respected people in the sphere of video production. As you keep creating more and more well-edited YouTube videos and garner an ever-increasing number of YouTube subscribers, word about your editing talents is bound to spread.

    In time, other brands and content creators may approach you to collaborate with them so that you can help them create top-notch videos on YouTube and other platforms with your editing skills. Collaborations are regarded as one of the most potent marketing tools on YouTube and strengthening your video-editing abilities will only go to increase your chances of collaborating with others.

What do you need to edit videos well?

The most important quality that a video editor must possess is the curiosity to experiment. The more you experiment with different techniques, the more likely you are to find your very own editing style, which can go on to become a hallmark of your YouTube videos.

You should also invest in a powerful computer (desktop or laptop) to edit your videos well. The computer should have a powerful processor, a decent amount of RAM (8 GB or more recommended), and a separate graphics card with at least 4 GB of dedicated graphics memory. With a computer that’s capable of handling demanding video-editing challenges, you can edit faster and better.

You’d also need a capable video production software. Even though YouTube Studio offers users an in-built editor for basic editing purposes, it lacks a lot of features of elaborate video production applications. Some popular video production applications include Adobe Premiere Pro, Sony Vegas, Final Cut Pro, and Wondershare Filmora. You can download trial versions of each to figure out the application that works best for you.

What do you need to edit videos well

The top techniques to learn and master

  • Cutting out silence and hesitation through standard and jump cuts: Successful YouTubers who create talk-centric YouTube videos (think instructional videos, reviews, unboxing, etc.) rely on standard and jump cuts more than any other editing technique.

    Standard and jump cuts are used mainly to minimize the speaker’s silence and hesitation, too much of which may be a turn off for your viewers. Many YouTubers deliberately shoot different sections of their videos separately, so that during the editing process, they can trim all the videos and join them together.

    If you’ve just begun on your YouTube journey and aren’t familiar with video editing, it may take some time for you to master these cuts. However, practice makes perfect, and in time, you’re bound to make impressive videos that will lead to more real YouTube subscribers.

  • Synchronizing video and audio: If you want your YouTube video’s audio to be top-notch, you have to record it using a sound interface and a microphone. Once the recording process gets done and dusted, you’ll have to merge the video and audio in the video production software. While this isn’t a difficult process (only a little time-consuming), it can be tricky for beginners to ensure that the video and audio are properly synchronized.

    The easiest way to do this is to retain the original audio that was recorded along with the video on your phone or camera. On the video editing software, detach the original audio from the video track and you should be able to clearly see its waveform. After you import the audio recorded on the microphone, study the audio files’ waveforms and position the microphone audio in the timeline accordingly. And that should do it!

    Sounds difficult? This editing technique is actually easier done than said and guarantees crystal-clear audio quality across all your YouTube videos. Sticking to the audio recorded by your phone or camera may result in a lack of audio clarity, leading to disappointed viewers and ultimately, a disappointing number of YouTube views.

  • Incorporating multiple videos in the same frame: An editing technique that’s commonly used by musicians and bands for their YouTube videos is the incorporation of numerous videos in the same frame. For example, suppose a song consists of drums, bass, guitar, and vocals. In that case, the video may include four separate smaller videos of the drummer, bass player, guitar player, and vocalist playing their respective parts.

    The technique helps to highlight what individual musicians are doing within a song, but there are no rules. Even if you’re a non-musician, you can experiment with this technique in various ways and include it where it fits. However, this technique requires a lot of computing power, so if you own a low-end PC, it would be better if you skipped this or invested in a new PC.

    You could also use this technique along with others to add variety to your video. For example, you could go from a frame that only features the drummer playing to the next where the other band members’ videos come into the picture.

  • Using transition effects such as fade and dissolve: If you want your YouTube videos to have a cinematic look and feel, you could use a variety of transition effects to manipulate how one part of the video moves into the next.

    Fade and dissolve are two of the most popular transition effects and they are mostly used at the end or beginning of a particular section of a video. For example, you could use ‘fade in’ when a new section of the video starts and use ‘fade out’ when the section is about to end. Similarly, you can experiment with the ‘dissolve’ effect as well.

    While transition effects can definitely enhance your YouTube videos, overusing them is not recommended. Too much ‘fading’ and ‘dissolving’ will give your videos a stop-and-start feel and may overwhelm your viewers.

Conclusion

While the techniques we’ve covered in this post are only a fraction of what you can experiment with, these are the easiest to execute and most commonly-used by YouTubers. As you become more familiar with your production software and its features, you can go on to learn, master, and incorporate more techniques.

Simply put, there’s no excuse in today’s times to not put in the extra effort towards editing your videos. Through all the tools and available resources online, you can learn video editing and rapidly improve your skills. Using them to enhance your videos can make you a more marketable YouTuber and help your channel experience sustained growth.

YouTube Shorts: How can businesses use them to their advantage?

Isn’t it amazing how our lives are getting busier day by day? Juggling between your personal life and work, we are seldom left with time to relax. Social media has taken a leaf out of our busy lives, and it is not surprising that short videos are a rage all over social media. After all, who has the time or rather the attention span to watch long videos.

YouTube has recently announced the launch of YouTube Shorts, a new short-form video service. YouTube creators who want to shoot brief but captivating videos using nothing but your mobile phones should definitely check out YouTube Shorts.

If you are a business owner, you must think of new and innovative ways to make people take notice of your products and services. Can the new YouTube Shorts benefit your business?

Let’s find out.

First and foremost, what are YouTube Shorts?

When marketing your business online, you, unfortunately, do not have all the time in the world to give a long drawn introduction to your brand. Can you tell your story in just 15 seconds?

YouTube Shorts allows you to create and upload 15-second videos on YouTube using just your mobile phone. One of its features is a multi-segment camera that allows you to piece several video clips together. Want to add music to your video? You can do so from a large library of songs.

You also have the flexibility to control the speed of your video. Want to shoot hands-free? Don’t worry. It comes with a timer and countdown features to notify you.

With YouTube Shorts, you can take multiple shots of your products, or create interesting animations. You can be as innovative and novel as you please.

How do you create a YouTube Shorts video?

YouTube has decided to roll out Shorts features in a graded manner. So, some features may or may not be available to you at the moment.

To create a YouTube Shorts video, first, find out if you have access to the Shorts camera.

How do you know if you have access?

Go to the YouTube app on your Android phone. Look for the + icon on the app and then select ‘Video’. Do you see the option ‘Create a short video’? If you do, then you have access to the Shorts camera.

You can use the Shorts camera to shoot your video. You can also access editing tools to join many video clips together or record music for your video. You can also use the timers and speed controls to get the desired effect that you envisioned for your video.

What can you do if you do not have access to the Shorts camera?

If you do not have access to the Shorts camera, does it mean that you cannot upload your videos? Of course, not. Probably the Shorts camera feature has not yet been rolled out in your country.

If you don’t have access yet, use your normal camera to shoot vertical videos. You need to ensure that the video length is 60 seconds or less. More importantly, don’t forget to include the hashtag, #Shorts in the title or the description of the video.

YouTube has announced that it would be testing out a section on its homepage highlighting videos created by the Shorts camera. It will also include other vertical videos that are 60 seconds or less.

You don’t need to wait for access to the Shorts camera to start uploading your videos. You can start right away.

Shorter videos take lesser time to upload on YouTube. You would not like to waste precious business hours waiting just for your video to upload.

Where can you find your video on YouTube?

If you go on to the YouTube homepage on your mobile app, you can see a new row for short videos. Your uploaded Shorts videos will appear here.

YouTube also allows you to swipe from one video to the next. You also get the option to discover other similar Shorts videos.

What if you don’t have an Android phone?

According to YouTube, the Shorts version on Android is in the beta phase and it will soon roll out Youtube Shorts for iOS. The feature is only available on mobile phones at the moment. It is not yet clear if the feature would be made available on computers and notebooks.

Why are shorter videos better from a business perspective?

Why are shorter videos better from a business perspective?

You may like to think that commercials are the best form of advertisements. You see these minute-long commercials on television and social media every day. However, think hard, do you actually watch these long ads? No, your interest usually vanishes in the first 10 seconds itself.

As such, shorter videos make much more sense. Here’s why:

People have short attention spans

Your Youtube Shorts content would appeal even to those YouTube subscribers who have short attention spans.

Many viewers consider YouTube ads to be incredibly annoying. To be honest, you must have ignored them too. How many times have you reached straight for the ‘Skip Ad’ button the moment an ad appears? Countless times, right?

Even YouTube seems to have got the message loud and clear. You can now avail of YouTube Premium for an ad-free experience. Do you still think commercials make sense if you are promoting your business on YouTube? Would you like to spend that kind of cash creating something that a majority is only going to skip?

People do not hesitate to see a short video

Has any of your friends ever shared a YouTube video with you? We are sure you must have received such videos innumerable times. What is the first thing you notice? The length of the video.

Say, if your friend had sent you a 20-minute or 30-minute long video. If you are in the middle of work, would you be inclined to watch the video straight away? No, right?

Now, what if the video your friend shared was just 15 seconds long? Would you now hesitate to watch it? You may have a ton of paperwork pending for your business, but you will still take out 15 seconds, won’t you? The same thing applies when you share your YouTube Shorts with your friends and they further share it with other people. No one would hesitate to watch such a short video, which means you can see an increase in your YouTube views.

Shorter videos have higher retention

People tend to remember shorter videos much more than longer ones, even though both of them may be equally enjoyable. It is true that when you watch a long video, you seldom remember it in its entirety. You only remember bits and parts.

Making creative YouTube Shorts for your products or services will have much higher retention than your longer videos. That does not mean that you should stop making long-form videos. In fact, you must keep making these videos. However, a clever idea would be to create your Shorts video in such a way that your viewers are intrigued for more. You could create a longer version of the Shorts video for your YouTube channel. As the views for the longer video increases, you can understand that your real YouTube subscribers are thronging to your channel for more information.

Shorter videos offer more flexibility

You have much more flexibility both in content and style when creating shorter videos. You do not always need to create a video about a product or a service. There are several other ways that you can draw attention to your business.

As a business owner, you must attend a lot of events and conferences. How about a quick behind the scenes video for one of these events? You can also share a piece of news that is relevant to your target audience. If you must talk about a product, how about a couple of tips to use the product? There are endless options that you can explore.

When shooting a longer video you need to have a formal structure and a whole lot of content. For 15-second videos, you just need one topic. You can experiment with different styles and formats so that you reach out to more people consequently bringing growth to your business.

Saves times

Shorter videos like YouTube shorts save time because you do not need to spend hours researching content or writing a script. This can be extremely helpful if you are pressed for time.

Sometimes you may be so caught up in business matters that you may not have adequate time to create a whole video. How do you keep your viewers engaged? Make YouTube Shorts. All you need is your mobile phone and 15 seconds of your time. A quick hello, a brief announcement, or even a gag can help you maintain the connection with your viewers. Also, YouTube shorts can be uploaded in a jiffy.

Conclusion:

As our lives get busier, more and more people are gravitating towards short-form videos. They also tend to go viral much quicker. If you are a business owner, making YouTube shorts a part of your marketing strategy can be a superb move. Your viewers want bite-sized content, and it is time you give it to them.

Making Use of Podcasts on Your YouTube Channel

A podcast represents a digital audio file that’s available to download from the Internet and is usually presented in the form of a series where new subscribers can listen to it at their own convenience. Podcasts are typically available on platforms like Spotify, iTunes, and SoundCloud, and their popularity has grown exponentially over the years.

Brands can make use of podcasts to discuss important issues related to their industry, highlight upcoming trends in the sector, and even interview key personalities. Such information can engage listeners and give them an opportunity to find out more about the brand and its stance on various issues.

The growing popularity of YouTube podcasts

Although YouTube is a video platform and isn’t meant for podcasting, a growing number of creators have shown that it can be a great channel to podcast on and contribute to the growth of your brand while helping you get more YouTube subscribers.

As the second-largest search engine in the world after Google, YouTube attracts billions of users. At present, 47% of global music streaming and listening time happens on YouTube. One study found that 43% of people went to YouTube to listen to podcasts in the year 2018. This actually puts YouTube ahead of Apple Podcasts (34%) and Spotify (23%).

Creators today are realizing that they can take advantage of YouTube’s recommendation algorithm by diversifying their content for audiences spread across multiple platforms. It hugely complements other podcasting platforms so that you get more YouTube views and build a dedicated audience of loyal real YouTube subscribers.

The fact that YouTube was bought over by Google in 2006 for $1.6 billion means that you’ll also benefit from search engine optimization and be able to reach out to a much wider audience than what would be possible if you just posted your content on a podcasting platform.

Why upload podcasts to YouTube?

There are many benefits to uploading your podcasts on YouTube that can boost business growth and help you gain more YouTube subscribers. These are:

Access to a wider audience

Podcasting platforms typically attract those within podcast directories and can’t be used to reach out to a wider audience. With YouTube being the second largest search engine in the world today, you’ll have access to a much wider audience than what would be possible on a traditional podcasting platform. YouTube also gives your YouTube subscribers the opportunity to share your videos with others on social networking platforms, increasing the reach of your videos even more.

User-friendly

YouTube is a user-friendly platform for creators as well as YouTube subscribers. The platform is compatible on mobile devices and people can freely watch content that interests them. With almost everyone having a smartphone in today’s world, this provides a massive opportunity to reach consumers through a medium that they find convenient to use.

Opportunity to interact with your audience

On podcasting platforms, your audience can download your content and that will give you an idea of whether or not they’re interested in it. The opportunity to get feedback on it is also limited and you may find yourself requesting your listeners to leave reviews about your podcast. This isn’t the case with YouTube. The platform is naturally a more interactive one where creators and YouTube subscribers can connect in a more personal manner.

Your real YouTube subscribers are free to leave comments giving you feedback on your podcast on YouTube and show how they feel through likes and dislikes. It also gives you an opportunity to interact with your YouTube subscribers a lot more and create a personal connection with your audience.

A platform for all types of content

People come to YouTube to watch content because the platform has all types of content for people to enjoy. Whether someone is interested in comedy, gaming, shopping, beauty, or animals – they’re sure to find something on the platform that’ll interest them. This makes it a great platform to reach out to your audience. Many people may not be interested in listening to a long podcast as it is but may just get interested if there are some visual stimuli to complement the podcast. Podcasts can also be used to discuss more serious issues on YouTube and engage your target audience.

The meta-data on your YouTube podcasts can increase search engine rankings

YouTube videos require you to add suitable titles, tags, and descriptions. This keyword-rich meta-data for your YouTube podcasts can help optimize your videos and get higher search engine rankings. Google also gives preference to visual content, so it’s more likely that your podcast will be seen more easily in search engine results. Great meta-data also means that your video will appear in the recommended videos section, making it possible for people to find you more easily on YouTube.

Tracking analytics becomes easier and more valuable

Tracking analytics becomes easier and more valuable

On Podcasting platforms, the information you can access regarding the performance of your podcasts is limited. On YouTube, detailed analytics are available. You’ll be able to see:

  • How many YouTube views your video got
  • Which videos performed better in terms of watch time and audience retention
  • Audience demographics such as age group, geographical spread, gender
  • How people managed to find your show, whether through a direct search, recommended videos, or even external links

Such detailed analytics will give you a clear picture of what you’re doing right and allow you to make changes to your content based on what is keeping your YouTube subscribers interested.

You can earn ad revenue

You can add ads to your video podcasts on YouTube and earn from ad revenue as you continue to experience business growth. This makes YouTube a good platform to monetize your efforts and earn from your podcasts.

It can help you protect your content

On YouTube, you’ll also benefit from greater protection of your original content. With Content ID, you, as a copyright owner, can take down any original content of yours that has been wrongfully used. This will protect you from having your content stolen and other people earning from it. You’ll also be able to copy strike content that’s identical to yours and earn revenue from it with YouTube podcasts.

Using podcasting on YouTube

The following are some of the ways that you can use podcasts on YouTube:

Publish your audio file on YouTube

This method involved converting your audio file into a video by adding a static graphic image to the background. You can make use of graphic designs from Canva and other platforms to add important information like your logo, brand name, website URL, and other details that you want your audience to know about when they’re listening to your podcast.

While this is an option to upload your podcasts to YouTube, it’s easily the worst option available. Most people don’t want to just look at a screen with a graphic image while audio plays in the background. If you want to stick to using this method for YouTube podcasts, you may find your audience retention rates dropping.

Use a “talking head” video and show your guests on screen

Another way to upload podcasts to YouTube is to directly record yourself during the podcast and add it to your YouTube channel. You can either speak directly into your camera or record yourself in the setting in which the podcast is taking place. Whatever you decide to do, it’s necessary to make sure that you’ve got the right equipment for it. This means having high-quality recording equipment like a good camera, tripod or camera stabilizer, microphone to pick up sounds clearly, and even post-production equipment that will enable you to edit your content.

Seeing one person’s face may also get boring for your YouTube subscribers so you can change it up by making use of platforms that allow you to switch between your face and the faces of guests you are speaking to in the podcast. This will offer some much-needed change for your YouTube subscribers and make the video more interesting for them.

Once you’ve recorded your content, it’s necessary to go through it and edit out any mistakes or pauses so that the final output is a smoothly flowing video recording of your podcast.

Create shorter video clips of your podcast episodes

You don’t have to post your full podcast on YouTube. You can benefit from YouTube’s popularity and use the platform as a promotional tool to direct people to download your podcasts and listen to the full episode from the podcasting platform. Short, engaging clips from your podcasts can be used to direct your YouTube subscribers to the full podcast. You can even generate hype around the launch of a new podcast episode by creating multiple shorter videos on YouTube.

Conclusion

Didn’t think you’d have so much to gain from uploading podcasts to a video streaming platform like YouTube, did you? Well, now you know better. Incorporate YouTube podcasts into your YouTube marketing strategy and watch your channel get more real YouTube subscribers and YouTube views to boost business growth.

YouTube Travel Vloggers: Learning from the Best

The COVID-19 pandemic has made travel and tourism, for the most part in 2020 distant dreams for most. However, more people than ever before have turned to travel vlogs on YouTube during these trying times to quench their thirst for exploring never-before-seen places.

The vlogging trend has revolutionized the way people watch travel films and documentaries, and if you’ve set your sights on becoming a travel vlogger on YouTube, you’re reading exactly what you need to. In this post, we’ll take a look at some of YouTube’s most successful travel vloggers and how you can take your vlogging game up by several notches by taking a few leaves out of their respective books.

1. India in Motion

With 85 videos and almost 148,000 subscribers to date, India in Motion is definitely not up there among the most popular travel vloggers on YouTube in terms of numbers. However, what is really impressive is that behind all the activities that go into operating the channel lies a lone man whose vlogging interests are solely in the high Indian Himalayas’ oxygen-deprived altitudes.

Saravana Kumar, hailing from Tamil Nadu in South India, was once a part of the rapidly expanding global IT industry. However, in 2010, he left the security of his IT job to pursue his passion for photography. Kumar had been experimenting with time-lapse photography for a long time and he decided that no place on Earth would be better for showcasing his talents than the mighty Indian Himalayas.

Since quitting his job, Kumar has traveled solo to some of the remotest regions in the Indian Himalayas and his evolution as a vlogger has seen him publish not just his jaw-dropping time-lapse pieces, but also the lives of those who inhabit the harsh regions.

Kumar is the perfect example of someone who decided to follow his passion, irrespective of the risks involved; something that many of us want to do but very rarely do. His ever-evolving vlogging style and humble and hardworking nature can teach you a lot about how perseverance and the will to improve oneself can reap great rewards in the long run. In one of his recently uploaded videos, he also talks about the importance of investing in proper gear so that vloggers can get the most high-quality footage.

2. Mark Wiens

Aged just 34, Mark Wiens has established one of YouTube’s standout travel vlogs. The unique thing about Mark’s vlogs? They’re mainly about food! Wiens’ love for food and travel from an early age has culminated in his self-titled channel, which has nearly 7 million YouTube subscribers and over 1000 videos.

Wiens’ style of vlogging is one that he has perfected over the years. His first few years of vlogging, under the brand name Migrationology (which was also the name of his blog), laid the foundations for what was to come, as Mark took viewers along with him on his travels, filming his culinary experiences wherever he went. The experiences were incredibly fresh for YouTube audiences, as he mostly chose to eat at humble local street eateries instead of going to fancy and sophisticated restaurants.

As his viewership on YouTube rapidly increased, he started to gradually make money off his vlogging, which allowed him to leave his job as an English teacher to concentrate whole-heartedly on his passions; travel and food. From China to India to Pakistan to Bhutan to Laos to Austria to Turkey, Wiens’ list of countries visited and cultures and cuisines experienced is an ever-increasing one.

Due to the restrictions placed on international travel in response to the COVID-19 pandemic, Wiens hasn’t been able to travel much over the last few months. However, it’s not like he hasn’t been active on YouTube. His YouTube videos during the pandemic have been just as fascinating as the ones that came before. He set up a street food cart at home and tried to recreate some of his favorite food from his travels.

Some of the lessons that you can learn from Wiens’ vlogging style include humility, honesty, and a personal approach that can never be replaced irrespective of the videography tricks that you incorporate into your vlogs. Wiens is also known for his ever-smiling presence, both on and off the camera.

3. Drew Binsky

Drew Binsky is one of the leading names in the travel vlogging community and since his channel debuted in 2012, he has amassed nearly 2 million real YouTube subscribers and uploaded close to 900 videos. His travel vlogging career has seen him go places, quite literally, as his adventures have taken him to 191 countries around the globe.

Drew’s time at junior college in Prague, the capital of the Czech Republic, made him give up on “The American Dream” as he realized that a stable job, marriage, and kids weren’t things that he aimed for in life. His goal became singular; to travel and to make a career out of it.

After Prague, Drew signed up for an English-teaching job in South Korea and he spent eighteen months in the South Korean capital of Seoul, exploring the culture, cuisine, and landscape on offer. He started building up his online reputation through blogs and active social media use and soon after, YouTube happened and there was no looking back.

Drew has documented his travels in an extremely detailed manner and his vlogging style is focused not just on his travels and experience, but tips worth sharing with fellow travel junkies as well. Some of his videos, such as ‘6 Tips for Traveling India’, ‘8 Budget Tips to Travel Europe on $30/Day’, and ‘AFRICA: Top 12 Travel Tips’ have amassed over a million views.

Drew’s YouTube vlogging schedule should teach several things to aspiring vloggers. For starters, Drew is the epitome of the YouTube content creator who posts new content almost every day. His variety of content is also a major reason why he has such a huge following. So being regular with your YouTube content and having variety in your arsenal are two major lessons that you would do well to learn from Drew.

4. Kara and Nate

Kara and Nate’s travel vlogging story is straight out of a fairy tale, as the two have been dating since their high school days in Nashville, Tennessee. The couple’s travel adventures began in 2016 when they initially decided to spend a year on the road after having saved more than 2 million miles and points.

However, once they got a taste for vlogging and started uploading their travel stories on YouTube regularly, they decided to keep traveling and that decision turned out to be the best one they’d made since starting their YouTube channel. Since 2016, the couple has posted more than 700 videos, with no less than 6 uploads on some weeks. Their channel is regarded as one of the fastest-growing travel vlogging channels on YouTube.

Having traveled over 100 countries so far, Kara and Nate’s vlogging standards have remained consistently high, which even earned them a Shorty Award. From plans to settling down and starting a family to deciding against it and in favor of earning through traveling, Kara and Nate have had to make some tough calls as a collective but there’s enough proof to suggest that those tough calls have been worth it.

Kara and Nate are nothing short of inspirational for couples who want to start their YouTube channels and earn from them. As an aspiring YouTuber, you only have to take a look at the amount of work they put into their channel and across all their social media pages; work that resulted in the rapid growth of their online reputation as vloggers who put out quality content, day-after-day, week-after-week.

We’ve only covered four YouTube channels on this list; four channels that we found extremely inspirational for aspiring travel vloggers hoping to make their names on YouTube. Some of the honorable mentions go out to the following vloggers:

  • Hey Nadine (489,000 subscribers, 680 videos)
  • FunForLouis (1.99 million subscribers, 1,837 videos)
  • Bald and Bankrupt (2.18 million subscribers, 207 videos)
  • Indigo Traveller (780,000 subscribers, 333 videos)

The four vloggers we’ve traveled in detail and the four we’ve given honorable mentions to in this post are only a fraction of the travel vlogging community on YouTube. To help yourself realize your dreams of inspiring the world with your travel stories on YouTube and earn your livelihood at the same time, you should follow as many vloggers as you can so that you can get as many ideas as possible to come up with your unique take on showcasing your travels in this big and beautiful world.

Before we put an end to this post, we’d just like to remind you that when you start your YouTube travel vlogging channel, don’t focus too much on the numbers when it comes to YouTube views, likes, and subscriptions. Have a plan, get the gear you need to cover your travels, and just start doing it. If you maintain a regular posting schedule and actively promote your content across all your social media pages, you’re certain to make a mark with your travel vlogs.

YouTube Marketing Tips for Independent Musicians

Before YouTube came along and established itself as the biggest platform for video-based content, independent musicians had a hard time trying to promote their material. Their lack of resources compared to artists and musicians backed by big record labels prevented them from reaching out to audiences around the world. However, those days are long gone, as YouTube has leveled the playing field to a large extent.

In today’s times, an independent musician has just as much potential of making it big on YouTube as someone who has a lucrative record deal. In this post, we’ll share some of the handiest YouTube marketing tips for independent musicians. So if you happen to be one, sit back and read on if you want more YouTube subscribers to further your musical ambitions.

1. Make some room for covers

Your hard drive may be full of original compositions that you put your heart and soul into, but that doesn’t guarantee success when you upload and publish them on YouTube. Until you’ve established a loyal band of supporters on YouTube, you can expect the vast majority of YouTube users to ignore your original music and this is especially true for musicians who have just got their YouTube channels up and running.

Instead of trying hard to get people to listen to your originals, it’s better to focus on doing covers for the first few months. Take Boyce Avenue for example. The Florida-based band, started by brothers Alejandro Manzano, Fabian Manzano, and Daniel Manzano, started uploading their renditions of popular songs both past and present on YouTube in 2007. Their consistent uploads and top-notch performances earned millions of views across many of their videos.

The band also kept working on their original material and released their debut album, ‘All You’re Meant to Be’, in March 2008. Their continuing success resulted in a lucrative record deal with the Universal Republic in 2010. Today, the band boasts of its own record label and, alongside producing its own content, promotes the work of younger musicians.

2. Create tutorials

If you want to make a living off your musical talents, you don’t necessarily have to be churning out covers and originals every week. One of the best ways for independent musicians to establish themselves on YouTube is by creating tutorials, as there will never be any dearth of those who want to learn how to sing or play a certain instrument. Your tutorials may focus on mastering certain techniques or they may be about mastering a particular song.

Marty Schwartz, a guitar teacher on YouTube, is one of the biggest examples of musicians who have managed to carve out careers on YouTube through teaching alone. As of today, his channel boasts of more than 2 million subscribers, and he is one of the most trusted guitar teachers there are, especially when it comes to learning popular pop and rock songs.

Before his YouTube career, Schwartz was a music teacher at an elementary school. However, he ended up losing his job, which was a blessing in disguise, as he took to YouTube to showcase his guitar playing skills to learners around the globe. From Led Zeppelin to Radiohead to The Beatles, Schwartz has uploaded in-depth lessons for hundreds of popular songs and at present, he earns a six-figure pay from YouTube alone every year.

3. Combine music with comedy

Suppose you’re a musician with a sense of humor. In that case, you can take inspiration from content creators like Jared Dines and Stevie T. Dines, a multi-instrumentalist, and Stevie T, a guitar player, have perfected the art of incorporating music across their videos, which are essentially a mix of music and comedy.

Dines, who has nearly 3 million real YouTube subscribers, started as a cover artist who would mainly upload metal renditions of pop songs. Over time, he switched up his game and started doing parodies and collaborations with other independent artists on YouTube, including Stevie T.

Canadian Stevie T’s rise to YouTube fame started with metal covers, but what got him going were parody videos where he used to mimic the limited guitar-playing abilities of popular artists like Lil Wayne and various subgenres and subcultures within metal. His ‘How to Play Guitar like Lil Wayne’ video, uploaded 9 years ago, has amassed over 5 million views. Several other videos on his channel have over a million views.

4. Be active and consistent across the social media spectrum

YouTube is undoubtedly one of the best social media platforms for independent musicians to grow big and in time, earn their livelihoods. However, relying on YouTube alone is a big mistake, as you’d have to be more reliant on your subscribers to do your sharing for you.
If you really want your YouTube channel to take off and become big, you’ve got to be active on other popular platforms such as Instagram and Facebook as well. Across all your YouTube videos, including calls to action (CTAs) to encourage your YouTube fanbase to follow you on other platforms and once you publish a video on YouTube, share its link on all your social media pages. If a loyal follower misses a YouTube notification, this practice can be incredibly helpful.

You’ll also have to create a consistent image across all your social media profiles. For example, if you’ve created an image for your latest YouTube upload, you should share the same image on Facebook and Insta for consistency’s sake. Your profile pictures across all your social media platforms should be the same as well, which will make it easier for new fans to find and follow you.

5. Invest in audio and video equipment

As YouTube is a video-based platform, you need to ensure that your videos look good and the best way to make that happen is to invest in a good camera and a tripod stand. Having these two things in your locker would help you shoot your videos by yourself and you can also experiment with numerous angles to create different vibes for each video you publish.
It’s also recommended to invest in good video editing software that allows you to add effects and transitions to your videos to spice them up. With video editing software, you can also create unique lyric videos for your original material. Lyric videos are ideal for independent musicians who don’t have the financial resources to shoot a full-blown music video.

Similarly, you need to get your audio gear in order as well, as the days of recording audio using mobile phones are well and truly gone. Entry-level sound interfaces are quite reasonable and when you combine them with digital audio workstations (DAWs) like Ableton, you can record high-quality audio to complement your high-quality videos. In the process, you’ll learn a lot about audio production as well.

6. Collaborate with other independent musicians

Collaborations have become easier than ever before and they offer great ways for independent musicians to help each other experience sustained growth on YouTube. If you’ve never collaborated with a fellow YouTuber before, here are a few steps that you can take to get a productive conversation going with a potential collaborator:

  • Find a musician/content creator in your niche. For example, if you’re primarily a rock musician, look for other independent rock musicians on YouTube.
  • It’s recommended to seek out someone who has more subscribers and whose videos get more views consistently.
  • Create a shortlist of potential collaborators and get in touch with them to discuss your ideas.

Note that before approaching a more successful YouTuber in your niche for a collaboration, you need to have a certain standing of your own. No one would want to collaborate with someone whose content doesn’t consistently generate YouTube views.

7. Persevere

In the mid – the late 2000s, when YouTube was still not as big as it is today, it was relatively easier for independent musicians to establish themselves on the platform. However, the scenario is very different. Almost every niche you can think of is now full of talented individuals who have garnered loyal supporters and it’s getting more and more difficult for up and coming YouTubers to generate views and subscribers.

The trick is to persevere and stick at it without overthinking about the views and subscriptions. In the first few months of your journey on YouTube, you may find that even uploading high-quality content is not enough to garner new subscribers, which may lead to a lack of motivation. If you experience a similar situation, you shouldn’t lose hope.

Keep improving your musical skillset along with your audio and video production abilities and be regular with your uploads. If you keep the aforementioned tips in mind and get the basics right, you will get the viewers and listeners that you deserve sooner or later.

There’s no one better than Canadian rapper Tom MacDonald to look up to for inspiration. The professional wrestler-turned-rapper uploaded his first video in 2014 and recently, he crossed one million subscribers based on a production team that consists of just him and his girlfriend.

Scheduling Videos for Your YouTube Channel

If you’re creating content for your YouTube subscribers in the hope that you get more YouTube views and boost business growth, you’re going to have to maintain consistency. Your audience needs to see regular content from your channel to remain engaged and this isn’t easy. Inspiration for videos may strike all at once while at other times, you may find yourself stuck trying to plan the next video you want to publish.

Scheduling your videos for YouTube is a great way to maintain consistency on your channel and keep track of your content through a social media calendar. This way, you’ll be ensuring that your audience has access to quality content on a regular basis and targeting your videos at a time that’s optimal for your YouTube subscribers.

Importance of scheduling your videos for YouTube

Consistent posting

The most obvious reason to schedule your YouTube videos has to do with the fact that you need to maintain consistent activity on your YouTube channel and scheduling serves as a calendar for your social media content. Regular activity on your YouTube channel shows that your channel is a legitimate one and this can help you gain more YouTube views and gather more YouTube subscribers.

Boosting YouTube search rankings

The more consistently you post, the higher up your videos will rank in YouTube’s search engine rankings. New videos experience boosted SEO in the 1st week after being published so you’ll be able to boost your search engine rankings with every new video you publish. This will help you reach out to a larger audience and boost the growth of your channel.

Targeting at optimal times

Your YouTube subscribers may be scattered all over the world and it’s difficult to cater to every individual at the right time due to the presence of different time zones where your YouTube subscribers live. You can derive insights from monitoring your YouTube Analytics and see which groups are watching your videos the most and from where these views are coming from. This way, you’ll know when your videos typically get more YouTube views and you can schedule your videos based on that time. You don’t have to worry about waking up at odd hours of the day just to cater to your audience in a different time zone.

Creating anticipation from your real YouTube subscribers

When you schedule your posts on a regular basis, your real YouTube subscribers can have something to look forward to. You don’t have to post too many videos in a month. Having a catchy video segment that you want to publish as a series on every 3rd Monday of every month can create anticipation for your videos among your real YouTube subscribers. This sense of anticipation and excitement will help to create hype around the release of your next video.

Challenging yourself

By committing to scheduling your videos as per a social media calendar, you’ll be challenging yourself as a content creator to come up with new ideas for your next video. This will stimulate your creativity and increase your commitment to developing high quality content.

How to schedule your videos for YouTube

Verify your account

You will first need to unlock the scheduling feature for YouTube videos by getting your account verified. You can check whether or not you’re already verified on the YouTube Studio which will allow you to access your channel dashboard. Go to Settings and then click Channel and Feature eligibility. Scroll down to the bottom of this section and you’ll find Status and Features. This will show you if your account is verified or not. If it isn’t, you can begin the verification process.

For this, you have to enter your country of work and phone number to receive a verification code. A 6 digit verification code will either be sent to you through text or automated voice message. Enter this code in the box provided and submit it to get verified.

Scheduling your videos from YouTube

  • Upload your video by clicking on the camera icon or Create button.
  • Add details like video title, description, and thumbnail image. Select the playlist for your video and add any age restrictions you want.
  • Once you get to the Visibility tab, you’ll see the option to either save, schedule, or publish your video. Select if you want a public or private video when it’s published.
  • Choose the Schedule option and select the date and time for your video to get published.

Scheduling your videos from a phone

If you want to schedule videos for your channel from your phone, you need to download the YouTube app and YouTube Studio app. Upload your selected video to the YouTube app and add the title, location, and description. The video should be marked private when you upload it.

Go to the YouTube Studio app and view the private video you just put up. You can edit this video by clicking the pencil icon in the upper right hand corner. Select the Scheduled option instead of private here and choose the date and time you want your video published. Save it to your list and you’re done.

Editing a scheduled YouTube video

  • To edit your videos after scheduling, go to uploaded videos and choose the edit tool.
  • Make edits by selecting the Basic and More Options tabs. You’ll be able to change the title, description, as well as date, and time of publishing.
  • To edit content in the video, choose the Editor, the 3rd option in the left hand column. You can make any changes you want to the video content here.

Deleting a video

Go to your uploaded videos on your YouTube channel and click on the box to the left side. Select Delete Forever from the dropdown menu that shows More Actions.

There are also several external tools such as Hootsuite and TubeBuddy that can help you schedule your videos, make edits to them, and delete them from the content on your YouTube channel.

These super easy steps are totally worth it when you consider all the benefits that scheduling your YouTube video offers.

Tips for scheduling your YouTube videos

Pay attention to what your audience needs

It’s important to know what your audience is looking for and when you can engage with them the most. Track YouTube Analytics and monitor your key metrics to see which is the demographic that’s engaging with your content the most and what time they’re engaging the most. This will enable you to cater to their needs better.

Describe the content of your videos

A great video needs to be backed by great writing. Pay attention to the title, description, and tags you use for your scheduled videos. Make it a point to include keywords early on in the content and captivating descriptions so that you can optimize your content for search engines and get higher search engine rankings. This will make it easier for potential YouTube subscribers to find you and allow you to reach a wider audience. Ultimately, this is beneficial if you want to achieve channel growth and make your brand a successful one through YouTube marketing.

Check out your competition

If you want to get ahead and achieve success with your YouTube marketing, you need to keep a close eye on your competition. After all, if you want to achieve an edge over your competition, you need to understand everything you can about what works for their content and what doesn’t. Pay attention to when your competition usually schedules their videos and track the kind of engagement they get on their videos in the form of YouTube views, likes, comments, and growth in YouTube subscribers. By studying your competition well, you’ll be able to capitalise on their successes and work towards avoiding their mistakes.

Track your content calendar

Keep a track of your content calendar to see if you’re meeting the goals you’ve set for yourself. It’s important to be realistic and consider how much time you can dedicate towards your YouTube marketing strategy. Manage your time well and spread your videos for scheduling so that your content calendar doesn’t overwork you. You’re going to have to continue scheduling your YouTube videos to see the results you’re expecting so make sure you’re on top of your content calendar. You need to decide the frequency of postings based on how much free time you actually have to work towards your YouTube marketing strategy.

Conclusion

Scheduling videos offers a convenient way for you to ensure you maintain consistency on your YouTube channel without overburdening your YouTube subscribers or experiencing burnout from content creation. This super easy process of scheduling can be done through YouTube directly or even through the use of dedicated tools that offer scheduling features. It’s a great way for you to continue putting out high quality content on your channel and show your real YouTube subscribers that you’re committed to delivering quality content to them on a regular basis.

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