When we think of the most widely used search engine globally, the first name that crops up is that of Google. Similarly, YouTube is the first platform we think about for video search engines. YouTube is also one of the most active platforms for video streaming and sharing on the internet, with over 2.24 billion active users worldwide. Today, YouTube has established itself as a social media platform that witnesses the modern video culture unfolding daily.
Marketers widely use YouTube to employ video marketing strategies and build brand image. The thing that sets YouTube apart from other platforms is its capacity to adapt to the habits of the consumers and the latest trends. If you want to get positive results from your marketing efforts, it is essential to keep abreast of the leading YouTube trends. This article will explore some of the significant YouTube trends for 2022, which every creator and marketer should know. The knowledge of these trends will help you capitalize on the increasing popularity of this platform.
5 Major YouTube Trends for 2022
YouTube allows content creators and marketers an opportunity to engage with a massive audience through informative and entertaining content. At the same time, viewers get to connect with you more organically. In the following sections, we will discuss some of the most exciting YouTube trends of 2022 that will help you on your journey to YouTube success. Through the following YouTube trends, you will be able to stay on top of the YouTube algorithm and gain a massive following in the process.
Trend 1: YouTube Live Streaming
Live streaming is one of the latest trends to take over the internet. The popularity of live streaming has grown to such a degree that the online streaming of live events is expected to overtake TV broadcasting in some years. According to a 2019 report, the live video streaming trend has grown by almost 93 percent from the previous year. Besides this, these live streams were clocking in with an average viewing time of 26.4 minutes in every session. YouTube has recognized that the viewers and the creators were enjoying the process of live streaming. Coachella 2019 was live-streamed on YouTube. It attracted more than 82.9 million live viewers. Because of the immense popularity enjoyed by the live streams, YouTube made their live streaming functionality, YouTube Live, a core aspect of their business model.
Live streaming can be a great option to run events regularly, whether it is a small meetup or a conference with the major players in an industry. By live streaming your events, you give your followers an option to watch the event from the comfort of their homes. Live streaming is beneficial during the present period, as COVID-19-related restrictions have limitations on holding events. Live streaming can be used in a host of other ways too. If you own a business, you can host a live shopping event. Besides this, you can also broadcast interviews with experts and run Q&A sessions with the audience through live streams.
Trend 2: YouTube Shorts
The famous micro-content app, TikTok, has enjoyed immense popularity since its release in 2017. In 2020, the app reached the heights of its popularity by recording more than 850 million downloads from viewers. Some other platforms, which were following a similar format, were also quite popular. Given the massive success of these kinds of applications, YouTube decided to develop a new feature called YouTube Shorts. This new feature would provide the same functionality and user experience as TikTok. By using this feature, YouTube creators would be leverage more recent opportunities offered by micro-content.
YouTube Shorts allowed users to create short videos 15 seconds in length. Like in TikTok, the Shorts feature allows the YouTube creators to film multiple video segments and clip them together after that. It also offers a wide range of options when it comes to music. The YouTube shorts feed is not like the traditional YouTube search menu. A user’s feed is generated algorithmically to feature the content from their favorite creators.
YouTube Shorts can be a great way to engage with the audience in a new way. It can be considered a complement to the Instagram Reels, TikTok, or Snapchat. If you have an established presence on these platforms, it would be good to take that content to YouTube Shorts. Shorts is one of the most exciting YouTube trends of 2022, and it would be beneficial to adapt your content to this new format and derive the benefits. YouTube Shorts can also be used before and after publishing a video to build excitement about your content.
Trend 3: Innovative Ways to Create Content
YouTube constantly launches new and innovative features that provide content creators great opportunities to engage with their audience. The platform is in a state of constant evolution, and the latest addition is in the form of two features – Chapters and Premieres.
Chapters is an excellent feature for dividing a lengthy video into sections. Each segment of the video can be given a unique name. The advantage of this feature is that it allows the viewers to skip those parts which they don’t want to see. The quality is similar to how chapters in a book function. For adding chapters in a video, you can manually add the timestamps and name for each section. Each section in a chapter should have a minimum length of 10 seconds. You can also add the chapters automatically by choosing the ‘Allow Automatic Chapters.’ Besides the ease provided to the viewers, chapters are also beneficial for the content creators as it increases the chance of featuring on the ‘Suggested Clips’ on Google.
With Premieres, creators can publish pre-recorded videos and connect with their subscribers through live comments. This feature replicates the experience of live streaming without having to live stream at the time. Before hosting a premier, it would be a good idea to promote the video as much as possible to ensure engagement from a wider community. When the premiere goes live, you should try to communicate with the viewers openly. After the premiere ends, the viewers would also see their live chat.
Trend 4: Community Engagement Features
While YouTube allowed users to communicate with the creators through likes and comments, few provisions allowed the creators to share with the users. The creators could only communicate with the audience through comments, descriptions, and videos. The latest YouTube trend comes in a ‘Community’ tab. Through this tab, content creators can interact with the viewers using various features like polls, GIFs, text, video, and images. They can use the Community tab to message their subscribers about some news or ask them exciting questions through polls.
For a content creator, polls can be a great way to connect with followers and build a community on the platform. You can better your chances of gaining YouTube success through polls by asking the subscribers about the type of content they want to see. Polls can also start a conversation with your followers about some exciting topic. The community tab can build anticipation among the users before posting content. The community posts are always notified to mobile users, regardless of whether they have subscribed to your channel or not. By using the community tab, your content might get more visibility.
Trend 5: YouTube Advertisements
YouTube Ads are not a new trend by any means. However, it has stood the test of time to provide excellent value to content creators and brand marketers. Most of the video advertisements were marketed on Facebook, which had harsher advertisement policies. As a result, most of the video advertisements shifted to YouTube, as it has better policies and gives more effective results.
YouTube ads are more effective since video ads engage viewers better than traditional text-based advertisements. There are four options for ads on YouTube, namely pre-roll video ads, in-stream ads, bumper ads, and overlay ads. As a content creator, you should ensure that around 20 percent of the viewers watch the video ads to increase the click-through rate. This can be done by connecting the advertisement with the content in some way or form. You can use the initial part of the video to inform the viewer about your topic and then segue to the ads efficiently.
With the knowledge of these YouTube trends for 2022, you will be able to develop better strategies that will help your channel’s growth. These five trends are just the tip of the iceberg, as new trends will keep emerging to offer more opportunities to the content creators. If you want to kickstart the growth of your YouTube channel, then you can also buy the premium YouTube services provided by SubPals. Through our services, you will get free YouTube likes, subscribers, and views. Additionally, you can buy the SubPals YouTube Channel Evaluation service, which provides an in-depth evaluation of your channel by reviewing your videos and content strategy. In addition to this, we also provide you with a detailed 5-step action plan so that your channel can attain heights of YouTube success. To know more about our services, contact us today!