Keeping up with YouTube Trends for Success in 2022

When we think of the most widely used search engine globally, the first name that crops up is that of Google. Similarly, YouTube is the first platform we think about for video search engines. YouTube is also one of the most active platforms for video streaming and sharing on the internet, with over 2.24 billion active users worldwide. Today, YouTube has established itself as a social media platform that witnesses the modern video culture unfolding daily.

Marketers widely use YouTube to employ video marketing strategies and build brand image. The thing that sets YouTube apart from other platforms is its capacity to adapt to the habits of the consumers and the latest trends. If you want to get positive results from your marketing efforts, it is essential to keep abreast of the leading YouTube trends. This article will explore some of the significant YouTube trends for 2022, which every creator and marketer should know. The knowledge of these trends will help you capitalize on the increasing popularity of this platform.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

5 Major YouTube Trends for 2022

 
YouTube allows content creators and marketers an opportunity to engage with a massive audience through informative and entertaining content. At the same time, viewers get to connect with you more organically. In the following sections, we will discuss some of the most exciting YouTube trends of 2022 that will help you on your journey to YouTube success. Through the following YouTube trends, you will be able to stay on top of the YouTube algorithm and gain a massive following in the process.

Trend 1: YouTube Live Streaming

 
Live streaming is one of the latest trends to take over the internet. The popularity of live streaming has grown to such a degree that the online streaming of live events is expected to overtake TV broadcasting in some years. According to a 2019 report, the live video streaming trend has grown by almost 93 percent from the previous year. Besides this, these live streams were clocking in with an average viewing time of 26.4 minutes in every session. YouTube has recognized that the viewers and the creators were enjoying the process of live streaming. Coachella 2019 was live-streamed on YouTube. It attracted more than 82.9 million live viewers. Because of the immense popularity enjoyed by the live streams, YouTube made their live streaming functionality, YouTube Live, a core aspect of their business model.

Live streaming can be a great option to run events regularly, whether it is a small meetup or a conference with the major players in an industry. By live streaming your events, you give your followers an option to watch the event from the comfort of their homes. Live streaming is beneficial during the present period, as COVID-19-related restrictions have limitations on holding events. Live streaming can be used in a host of other ways too. If you own a business, you can host a live shopping event. Besides this, you can also broadcast interviews with experts and run Q&A sessions with the audience through live streams.

Trend 2: YouTube Shorts

 
The famous micro-content app, TikTok, has enjoyed immense popularity since its release in 2017. In 2020, the app reached the heights of its popularity by recording more than 850 million downloads from viewers. Some other platforms, which were following a similar format, were also quite popular. Given the massive success of these kinds of applications, YouTube decided to develop a new feature called YouTube Shorts. This new feature would provide the same functionality and user experience as TikTok. By using this feature, YouTube creators would be leverage more recent opportunities offered by micro-content.

YouTube Shorts allowed users to create short videos 15 seconds in length. Like in TikTok, the Shorts feature allows the YouTube creators to film multiple video segments and clip them together after that. It also offers a wide range of options when it comes to music. The YouTube shorts feed is not like the traditional YouTube search menu. A user’s feed is generated algorithmically to feature the content from their favorite creators.

YouTube Shorts can be a great way to engage with the audience in a new way. It can be considered a complement to the Instagram Reels, TikTok, or Snapchat. If you have an established presence on these platforms, it would be good to take that content to YouTube Shorts. Shorts is one of the most exciting YouTube trends of 2022, and it would be beneficial to adapt your content to this new format and derive the benefits. YouTube Shorts can also be used before and after publishing a video to build excitement about your content.

5 Major YouTube Trends for 2022

Trend 3: Innovative Ways to Create Content

 
YouTube constantly launches new and innovative features that provide content creators great opportunities to engage with their audience. The platform is in a state of constant evolution, and the latest addition is in the form of two features – Chapters and Premieres.

Chapters is an excellent feature for dividing a lengthy video into sections. Each segment of the video can be given a unique name. The advantage of this feature is that it allows the viewers to skip those parts which they don’t want to see. The quality is similar to how chapters in a book function. For adding chapters in a video, you can manually add the timestamps and name for each section. Each section in a chapter should have a minimum length of 10 seconds. You can also add the chapters automatically by choosing the ‘Allow Automatic Chapters.’ Besides the ease provided to the viewers, chapters are also beneficial for the content creators as it increases the chance of featuring on the ‘Suggested Clips’ on Google.

With Premieres, creators can publish pre-recorded videos and connect with their subscribers through live comments. This feature replicates the experience of live streaming without having to live stream at the time. Before hosting a premier, it would be a good idea to promote the video as much as possible to ensure engagement from a wider community. When the premiere goes live, you should try to communicate with the viewers openly. After the premiere ends, the viewers would also see their live chat.

Trend 4: Community Engagement Features

 
While YouTube allowed users to communicate with the creators through likes and comments, few provisions allowed the creators to share with the users. The creators could only communicate with the audience through comments, descriptions, and videos. The latest YouTube trend comes in a ‘Community’ tab. Through this tab, content creators can interact with the viewers using various features like polls, GIFs, text, video, and images. They can use the Community tab to message their subscribers about some news or ask them exciting questions through polls.

For a content creator, polls can be a great way to connect with followers and build a community on the platform. You can better your chances of gaining YouTube success through polls by asking the subscribers about the type of content they want to see. Polls can also start a conversation with your followers about some exciting topic. The community tab can build anticipation among the users before posting content. The community posts are always notified to mobile users, regardless of whether they have subscribed to your channel or not. By using the community tab, your content might get more visibility.

Trend 5: YouTube Advertisements

 
YouTube Ads are not a new trend by any means. However, it has stood the test of time to provide excellent value to content creators and brand marketers. Most of the video advertisements were marketed on Facebook, which had harsher advertisement policies. As a result, most of the video advertisements shifted to YouTube, as it has better policies and gives more effective results.

YouTube ads are more effective since video ads engage viewers better than traditional text-based advertisements. There are four options for ads on YouTube, namely pre-roll video ads, in-stream ads, bumper ads, and overlay ads. As a content creator, you should ensure that around 20 percent of the viewers watch the video ads to increase the click-through rate. This can be done by connecting the advertisement with the content in some way or form. You can use the initial part of the video to inform the viewer about your topic and then segue to the ads efficiently.

Conclusion
 
With the knowledge of these YouTube trends for 2022, you will be able to develop better strategies that will help your channel’s growth. These five trends are just the tip of the iceberg, as new trends will keep emerging to offer more opportunities to the content creators. If you want to kickstart the growth of your YouTube channel, then you can also buy the premium YouTube services provided by SubPals. Through our services, you will get free YouTube likes, subscribers, and views. Additionally, you can buy the SubPals YouTube Channel Evaluation service, which provides an in-depth evaluation of your channel by reviewing your videos and content strategy. In addition to this, we also provide you with a detailed 5-step action plan so that your channel can attain heights of YouTube success. To know more about our services, contact us today!

Tips To Create A YouTube Content Strategy

In the present world, YouTube has become synonymous with video streaming. The platform was launched almost 14 years ago in December 2005 and has since given birth to a new generation of entrepreneurs. YouTube offers a host of opportunities to the people, and it also allows you to expand your brand. The key to success on the platform is being strategic with your positioning. Many small YouTubers reached the heights of success just by posting the right video at the right time.
An effective YouTube content strategy could be the key to your success. In this article, we will take a look at what it takes to develop an effective strategy for success on the platform. Before we get to that, we should first get an understanding of the working of the YouTube algorithm and how you can use it as a content creator.

By the way, if you are looking to quickly grow your subscriber count for little to no effort, the easiest solution is to buy YouTube subscribers.

YouTube Algorithm: How do you use it to work in your favor?

The YouTube algorithm is designed to keep the users on the platform for longer. This is why most of the content creators get rewards for getting high retention on their videos. If you can maintain a good audience till the end of your video, the platform will reward you by recommending your video. Your content would be recommended to the users who share similar interests, and the algorithm will keep recommending your videos to recent viewers too.

The best way to capture the audience’s attention on the platform is by delivering engaging content that gets them to stay until the end of the video. Ideally, you want your audience to binge on your playlist. If you want to provide your viewers with a better experience, you should try to make your videos more interactive. By this, we mean that you should encourage your viewers to take action even as they watch your videos. You can do so by asking them questions and encouraging them to like or write a comment. For monetization benefits, the most important thing is to have a good subscriber count and to have the visitors interact with your content. This will help in increasing the chances of your content being suggested by the YouTube algorithm.

Many YouTubers have felt that the algorithm works against them. That is not true. What the YouTube algorithm essentially wants are numbers. All you would have to do is deliver video engagement and increase your watch time. You should try to make the videos long enough so that it contributes to the watch-time. In addition to this, it should also be engaging for the viewers to stick around until the end. Although it sounds like a difficult task, some tools can set you on the right path. You can buy YouTube Watch Hours from reliable sources like SubPals, which will help in driving your channel to success.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

Why is it important to consult your YouTube analytics?

The analytics section in YouTube provides an insight to the creators on various aspects of their channel. By using this, creators can examine what they are doing right and also the things they are doing wrong. This allows them to better their content strategy and drive their channel to YouTube success. By using the watch graph feature in the analytics section, the creator will be able to observe when the attention of the viewers drops. This allows creators to make improvements on that section of the video and work on their content to deliver better audience engagement.

The YouTube analytics section offers many different metrics which can be used to determine the overall performance of your channel. These are –

  • Subscribers: This metric allows you to take a look at the number of people who subscribe to your channel daily.
  • Views: This gives an insight into the number of views your video is generating.
  • Engagement: This provides an overview of the likes, dislikes, and favorites on your videos.
  • Comments: This provides an insight into the number of comments being posted under your videos daily.
  • Watch time: This metric gives an overview of the number of viewers watching your content.
  • Retention: This metric helps in identifying the spots when most of your viewers drop off.
  • Geographies: This metric tells you in which parts of the world your content is being watched.
  • Keywords: This provides the major keywords which are driving views and visits to your channel.
  • Shares: Through this metric, you can take a look at the number of shares your video is getting.
  • Sources: This metric provides an overview of the external platforms and websites driving views to your channel.

Creating an Effective YouTube Content Strategy

Creating an Effective YouTube Content Strategy

YouTube provides creators with one of the most powerful platforms for storytelling. If you own a business, it can contribute significantly to your content marketing efforts and promotional campaigns. If you use YouTube effectively, it will allow you to connect with people in a better way. Besides this, it also enables you to develop deeper relationships with your target audience. The key to success on the platform depends on building a strong YouTube content strategy. Following are some of the tips that will help you in optimizing your content strategy –

1. Learn about your audience and set the goals for marketing your content

Before you plan your content strategy for YouTube, you should try to determine your goals for the channel. What are the things that you want to achieve through your channel? Do you want to build a brand image or popularize your business? Do you want to monetize your content? Or, do you just want to entertain the audience and build loyalty and trust.
Besides this, you should also learn more about your target audience and what they like to see. This will help you in coming up with the relevant content you need. You can get insights about your audience through the analytics section on YouTube. You will be able to learn about your audience’s behavior and also get valuable data on their demographics like gender, age, and the devices they use. If your YouTube channel is a fairly new one, and you don’t have many quantitative and qualitative insights, you can look at your competitors’ channels to obtain websites.

2. Keep up with the changes in the YouTube algorithm

The YouTube algorithm changes from time to time to incorporate new features. Initially, in 2012, the only metric that contributed to popularity on the platform was the view count. Eventually, the algorithm changed and YouTube overhauled its recommendation system by adding machine learning. The present algorithm is designed to help the viewers in the finding the videos they want to see. It assesses the behavior of the viewers to recommend and rank the videos. To develop a successful content strategy, you have to understand how to optimize the engines and also create content for the people.

3. Plan your video content

The content plan you create should be designed in such a way that it engages with the intended audience and also meets the goals of your brand. The content plan should not only attract viewers but also nurture, engage and convert them into subscribers. When you have a well-structured content plan, you will be able to communicate with your audience in the right way.

For making a content plan, decide on the type of content you want to share through your channel, whether it is DIY videos, vlogs, or brand videos. Also, decide how you plan to craft your videos and the people you want to collaborate with. You would also need to determine the time and money you want to spend making these videos. The final thing you need for the content plan is the publication schedule, which can be created by using a planner.

4. Optimize video content for better engagement

To drive your channel to YouTube success, you can use advanced SEO techniques to optimize your content and get engagement from the viewers. You can do so by optimizing the video titles with keywords that are relevant to your topic. However, you should ensure that no click baits are used for the purpose. Other advanced SEO options for YouTube consist of closed captions and subtitles. You can add relevant keywords in the video description too, along with the relevant hashtags. Another way to optimize content is by categorizing the video from the ‘advanced settings’ so that it gets more exposure to the viewers. You can also increase your viewership by using instruments like custom thumbnails, end screens, cards, and watermarks.

5. Promote your channel

After optimizing your content and working on audience engagement, the next part of your YouTube content strategy should consist of promotion. You can use YouTube advertising for promotion, or cross-promote by collaborating with other users.

Conclusion

With these tips, you will surely be able to develop an effective content strategy. The next part of the process is about implementing the measures. You can monitor and analyze the results of your strategy by using YouTube or Google Analytics. This will help you in assessing if you have employed the right methods for your channel and it will also help you in making the appropriate changes.

You can also use some great tools available on reliable sources like SubPals, which can help you in obtaining success on the platform. Some of the premium YouTube services offered in SubPals consist of Free YouTube Subscribers, Views, and Likes, among others. These services can help in contributing to your engagement and improving the metrics of your channel so that the YouTube algorithm works in your favor. SubPals ensures 100% safety and security, and our friendly customer service is here to answer any queries you may have. To know more about our services, contact us today!

Deep Dive Guide to Engaging Audience Through YouTube Comments

Content is king on YouTube, and if your content on the video-streaming platform is good, you can expect plenty of viewers to engage with your videos. However, it’s not just the content that matters – how you interact with your audiences is also important. That’s where the YouTube comments section comes into play.

These days, more and more YouTube-based content creators are making the most of the comments section across all their videos to connect to their audiences better. In this article, we’re going to tell you why it’s about time you took the comments section on YouTube seriously, and how you can use it to encourage further user engagement. We’ll also touch on the importance of YouTube comment management. So, without any further delay, let’s dive right in!

1. Use the pinned comment feature to provide more information

YouTube allows content creators to pin a single comment of their choice on each and every video. Typically, content creators use this pinned comment feature to provide greater information about the video. It comes in handy for informing viewers regarding what to expect in the video. You can also share the story behind the video using the pinned comment section, which will offer viewers insights into your video-making process.

The pinned comment feature is of great use, particularly for content creators who make long-form videos. If your video content is long, audiences are likely to look for a pinned comment from you before watching the video. Through this pinned comment, they’ll get all the information relevant to the video. Once they’re done reading the comment, they can decide whether they want to watch the video or not.

2. Include timestamp comments when you can

Across both the YouTube comments and description sections, there’s a timestamp feature. You can use this feature to provide links to audiences for various parts of a video, along with their description. For example, if you’re talking about multiple aspects of a single topic in a video, you can use the timestamp feature to denote the different aspects in the form of chapters.

The feature is of great help to viewers who are on the lookout for a particular piece of information. Thanks to this feature, viewers don’t have to sit through the entire video to get to the part that they want to see. They can simply click on the timestamped link to get to the desired part in a fraction of a second.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

3. Reply to your audiences

Your viewers, irrespective of their opinions, are the people who are taking the time out from their busy schedules to watch your videos. So, no matter what they have to say, you should be sporting enough to take it all in and reply to them promptly. Of course, it can get difficult to reply to each and every comment if there are hundreds of comments on your videos. However, not replying at all may alienate your audiences.

So, it’s about time you brushed up your YouTube comment management skills and put them into practice. If you encounter a troll who leaves a negative comment just for the sake of it, don’t get worked up. Always keep some sense of humor intact in your comments. Remember, the YouTube replies you come up with can be viewed not just by the ones you reply to, but also by others. So, always be well-behaved and well-mannered with your words.

4. Use the comments section for giveaways

Right now, giveaways are among the most popular options when it comes to rapidly growing followers on various social media platforms – YouTube is no different. If your channel isn’t garnering enough responses from viewers, you can host a giveaway by considering the ones who comment as eligible participants.

Through giveaways, you can promote not just your products and/or service, but also promote products of a brand you’re collaborating with. Once all the comments have come in, you can use several methods to choose the winner. For example, you could use Google’s random number generator to generate a number. If the number is 41, you could choose the 41st comment from the top as the winning entry.

How to deal with inappropriate comments

5. Comment on others’ videos to gain prominence

YouTube’s exponential growth has resulted in every niche offering hundreds and thousands of content creators. So, for the curious viewer, the options are endless. However, if you’re just starting out, you will most probably be overlooked by viewers, who are more likely to watch videos uploaded by more popular content creators. In such a scenario, you shouldn’t be afraid to comment on videos uploaded by more popular YouTubers.

However, remember to keep your comments respectful. Even if you’re promoting your channel on another’s channel, you should always first talk about the video you viewed. For example, you could write a comment like ‘Really enjoyed this video. It would be great if you could check out my channel.’ This is a respectful comment that doesn’t blatantly promote your channel for the sake of YouTube shares. Sure, not all the people viewing the video will be encouraged to try out your channel. However, some will be curious to know what you’ve got to offer, and they’ll surely check out your channel.

6. Hit those like and dislike buttons

YouTube likes and dislikes aren’t just for rating videos – they’re also available to approve or disapprove comments. For instance, if you encounter a comment that attempts to troll you for no reason, you should hit the dislike button and let the trolls know what you think about their comments. On the other hand, if you see an appreciative comment, hit the like button. There’s also a ‘love’ react option in YouTube’s comments section, which you can hit when someone really appreciates your work.

Sure, these buttons may not seem like they have a huge impact on your channel’s progress. However, YouTube’s algorithm counts YouTube likes and dislikes as engagement, and the more engagement there is on your channel, the more prominent it will be.

7. Filter comments for responding to everyone

As we mentioned before, if you get a lot of comments on your videos, it can be hard for you to keep up with the replies. However, YouTube provides one feature to content creators that makes it easy for them to manage the comments on their videos – the filter comments option. By using this option, you can filter comments based on the ones you’ve replied to, and the ones you are yet to reply to.
Going through all the comments individually is a time-consuming affair. So, it’s much better to use the filter comments option to sort the comments based on who you’ve replied to. You can also use this feature to identify inappropriate comments that don’t adhere to YouTube’s Community Guidelines and report them.

How to deal with inappropriate comments

Sure, once you see an inappropriate comment, you can report it to YouTube’s moderators. However, unless that comment is reported by several other users, the moderators won’t bother to delete it. So, the best option is to disable such comments. To disable YouTube comments, you have to take the following steps:

  • Go to the dashboard of YouTube Studio (the official app for YouTube-based content creators).
  • Next, go to the ‘Settings’ page.
  • You’ll see a ‘Community’ option on the left panel. Click on it.
  • Once the ‘Community’ page appears, you’ll see a ‘Defaults’ tab. Click on it.
  • You’ll see a ‘Comments on your channel’ option with a drop-down box below.
  • Click on the drop-down box and select ‘Hold potentially inappropriate chat message for review’

Disabling comments

When content creators publish controversial videos, there may be a lot of inappropriate comments on those videos. Nasty fights may break out as well, and this may result in the comments section being viewed more than the actual video. In such a scenario, you may be forced to disable the comments for a particular video. Here’s how you can get it done:

  • Head on over to the Dashboard on YouTube Studio.
  • Look to the left panel and you should see a ‘Videos’ tab. Click on it.
  • Next, select the video for which you want the comments disabled.
  • YouTube will automatically take you to the page that displays the video’s info and settings.
  • On this page, click on the ‘More options’ tab.
  • Inside this tab, you should see a ‘Comments and Ratings’ section.
  • Under this section, select ‘Disable comment’.
  • Next, hit the ‘Save’ button to confirm the changes.

Conclusion

So, we’ve finally come to the conclusion of this article. We hope that you learn to use the comments section on YouTube better after going through this post. Trust us, putting in some effort into managing the comments section will go a long way in establishing your identity on YouTube and connecting you with fans. So, start putting these tips into practice as soon as you can for rapid results.

If you want your YouTube channel to grow quickly, you should consider the services offered by SubPals. At SubPals, you can buy YouTube shares, likes and subscribers to quickly grow your following. You can even buy YouTube comments! So, if your YouTube channel isn’t getting much heat, choose SubPals to turn your fortunes around for good.

How Spam Comments Affect Your YouTube Channel & What to Do About It?

We have all come across those annoying spam comments while scrolling through YouTube. Spamming is a characteristic feature of all such platforms where creators and viewers engage. Hate it as much as you want to, spam and spammers won’t be going away anytime soon.

Today we will discuss different aspects of spam: why people spam, the misconceptions people have about spam messages, how it harms your YouTube channel, and how you can deal with it.

Let’s begin with a clear definition of spam.

What is spam?

What is the first thing that comes to your mind when you hear the word ‘spam’? All of us might have different definitions, but there are some universally accepted pointers.

The word ‘spam’ has no positive connotation. At best, it is fun and banter. At worst, it is a virtual attack on your comment box. Spam can indeed be targeted. Spammers can eye a few specific channels, and decide to spam on those.

Oxford Languages defines spam as ‘irrelevant or unsolicited messages sent over the internet’. In many ways, this definition is all-encompassing and inclusive of all the different meanings of the word. Spam is characterized by its degree of irrelevance. That’s the reason abusive and hateful comments do not qualify as spam. If someone targets your profile and speaks negatively about you in all your videos, that person would still technically not be a spammer. A spammer is someone who posts irrelevant comments on your videos. Let’s understand the difference between negative comments and spam with an example.

If you run a cooking channel, it is common for people to tell you in the comments that your recipes did not turn out as expected. They may even point out a few flaws in your technique. For a large part, these comments are not malicious or harmful. If you take them as constructive criticism, they can actually do you good.

However, you might be a target of trolls and start getting hateful comments. These comments can range from being mildly insulting to downright offensive. YouTube’s community guidelines have a strict policy against such hateful comments. You can easily remove these comments by reporting them. If they appear to be violating community guidelines, the comments will be taken down.

Spam is not the same as the last two examples. In the context of a cooking channel, spam comments would talk about something totally irrelevant, like motorcycle services. YouTube spam comments almost always come in bulk. Spammers would generally not leave a single comment. They use either the same texts or links for every comment or change them in small ways. Sometimes fake YouTube followers are used for spamming comment boxes. If you buy YouTube comments, you can use them in different ways to improve your channel.

You know spam when you see it.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

How spam affects your YouTube channel

The biggest effect of spam on your YouTube channel is viewers’ inconvenience. As viewers and followers, we do not like seeing our favorite content creator’s YouTube comments sections flooded with spam.

If your comment box is overflowing with spam comments, the first impression of your channel would be very bad. If you are just starting out with your YouTube channel, spammers will give you a hard time gaining credibility.
Another harmful effect of spam relates directly to your viewers’ safety and security. Spam comments are overwhelmingly malicious in nature. When people spam with links to different websites, many of those links contain malicious viruses that can affect your whole system. Some of these malicious programs are linked to money laundering, phishing, and other cybercrimes. If someone ends up being a victim of these attacks from a spam comment under your video, your channel will lose credibility.

If you have too many spam comments under all your videos, your audience would lose out on having a real, meaningful conversation in the comments section. As most YouTube content creators know, the success of your brand depends to a large extent on how well you create a community of followers. The comment sections are where most of these interactions take place.

We have all come across the familiar scenario of people debating and discussing in the comment sections. While some threads are more friendly, others get heated. Friendly or not, these comments play a very crucial role in the long-term success of your YouTube channel. Once you have a supportive community of fans and followers valuing your content, it will help a lot with increasing reach and generating leads.

Spam comments can ruin the community feeling among your followers. If all you have in your comment section is spam, your followers will lose the most convenient platform to interact with each other.

How spam affects your YouTube channel

How to deal with spam comments

None of us want spam flooding our YouTube comment boxes. But how do we deal with it? There are many approaches to dealing with spam comments. Want the simplest solution? Turn off comments under your videos. If that does not work for you, keep reading for more options.

Build an active community

A few months back when England lost to France in the FIFA World Cup final, the official Instagram page of England Football was attacked by spammers. The comments were mostly racial slurs targeted at African origin players of England. The way England Football and fans health with the situation gives us a lesson on the importance of an active and supportive community.

As the hateful comments were growing in number, fans took on it on themselves to report each and every spam comment. As soon as any fan spotted a hateful comment, they would report it. In no time, the comment section of England Football was full of positive and supportive comments instead of racial slurs. All this happened without any direct intervention from the managers of England Football’s Instagram page.

It is just one example of how a cooperative community of followers can deal with spammers. It is more effective than it seems to be.

Report comments

If your community of followers is still not at a level where they can deal with spammers themselves, you have to do the hard work. Reporting is the most obvious way of dealing with spam messages and comments. While you report the comments, make sure to mark them as spam and not something else. It helps YouTube identify new types of spam messages and innovative spamming techniques.

Hold comments for review

YouTube gives you the option of holding comments for review. To do it, you simply need to log in to YouTube Studio from your channel. Under Settings, you get a Community menu. From the Community menu, you can choose to ‘Hold potentially inappropriate comments for review’, or ‘Hold all comments for review’.

Once you hold comments for review, you have to go back to the list periodically and approve non-spam comments. You must be very careful when using this option. If you forget to approve comments, your comment box will remain empty. A blank comment section will have an adverse impact on your total reach.

However, this method indeed works very well in filtering potential spam comments. Spammers are always coming up with new ideas. That makes identifying all spam comments difficult for YouTube’s algorithm, Once you hold these comments for review, you are assisting the algorithm with your human sense.

Automated Filters

If you are using the automated filter option, you should proceed with caution as it has the potential to severely restrict followers’ ability to comment on your videos. Automated filters work by filtering out certain users, words, or links. You can have separate lists of users who are allowed to comment on your videos. Similarly, you can have a list of users not allowed to comment on your videos.

It is wiser to start with a list of people who cannot comment on your videos. If you have identified certain real or fake YouTube profiles regularly posting irrelevant or malicious links, you can prevent them from commenting. With a list of trusted accounts that can comment on your video, you will have to dedicate a lot of time identifying legit viewers and commenters. You might also unknowingly prevent new followers from commenting. The process needs to be under contract review and scrutiny. It is effective only when you can actively manage the list.
The feature of blocking words and links is a much better option in terms of management and efficiency. If you can identify the common words spammers generally use in your comment section, you can block those. Similarly, you can block all links that you know to be malicious.

You can find the automated filters option in YouTube Studio under the Community menu.

Conclusion

Dealing with spam is one of the many things you have to learn to succeed on YouTube. Doing it all without professional assistance is often very difficult. You are leaving a lot to guesswork and luck without taking calculated steps. If you want to grow your channel with valuable input from leading experts, head over to SubPals. With SubPals, you get all you need to grow your channel in one place. Your YouTube journey just became easier with SubPals.

Top YouTube Algorithm Myths Every Creator Needs to Know Is Not True

Separating YouTube facts from a long list of YouTube myths is our aim here. We have all been victims of falling for YouTube myths at some point or the other. It’s time we separate fact from fiction to keep you on track.

Falling for YouTube myths can make you do ridiculous things. You can end up making only hour-long videos, or only 30-second snippets. Without understanding what works and what doesn’t, we would simply try every technique we know or hear about. While you would lose time, money, and sleep over these methods, they would mostly not do anything significant for your channel. Learn to be inquisitive and research a myth when you come across one.

Without wasting more time, let’s dive right into YouTube algorithm myths and misconceptions. But first, understand what the YouTube algorithm is.

What is the YouTube algorithm?

Anyone who has spent a sizeable amount of time on social media has come across the word algorithm. We hear it in the context of different social media networks like Facebook, Twitter, Instagram, and more. To put it simply, the YouTube algorithm is a complex recommendation system that decides which videos to recommend to each of those 2 billion+ YouTube viewers.

How does the YouTube algorithm work?

The YouTube algorithm has come a long way since it was first incorporated in 2005. Back then, the algorithm was pretty simple and straightforward to figure out, unlike now. Nothing apart from the number of views mattered for the old algorithm. The videos with the most number of views were recommended more often. It worked fine until clickbait videos appeared on the scene. Clickbait videos can garner millions of likes, yet they do not add any meaningful value to the viewer’s life.

To combat this problem, YouTube integrated watch time metrics into its algorithm. Now the algorithm preferred time spent watching a video. It was so because most of the times people would not finish watching a clickbait video once they realize what it is. However, they would spend more time on a meaningful video.

The present-day YouTube algorithm uses deep learning to predict and analyze a viewer’s interests. With this information, the algorithm can not only suggest videos related to the ones we usually watch but also videos we might like based on our past activities. In short, the YouTube algorithm has become smarter and more personal. It works differently for every user and targets our very specific interest areas.

Needless to say, it is more difficult to figure your way through this complex and intelligent algorithm. That is a primary reason most people fall for YouTube myths. Since they do not have an in-depth understanding of the YouTube algorithm, they believe in untrue propositions that seem easy to implement.
Let’s find out what are the top YouTube algorithm myths, and also discuss the facts behind them. If you have fallen for one or more of these myths in the past, it is time to educate yourself.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

Myth 1: YouTube algorithm favors longer videos

The root of this myth lies in the fact that at one point, YouTube’s algorithm switched from using total views to watch time as the main metric for recommending videos. Some content creators thought that since watch time is the primary metric, a longer video will boost their channel. Nothing could be farther from the truth.
You can make YouTube videos as long as you want, but they won’t have an overall positive impact on your channel if people aren’t watching them. Sure, you can stretch a fifteen-minute video to a thirty-minute video, but does it really add value to your audience? People would rather prefer a short video if they are busy.
On the contrary, some topics demand a longer duration than others. You cannot talk about complex subjects in under five minutes. If you use YouTube for business, you might need longer videos to talk about services and products. In these cases, it is perfectly fine to make videos as long as you want.

The trick is to not fall for either myth. Do not make your videos short or long just for the sake of it. Give every video the time it deserves and needs. YouTube rewards you on the basis of how much value viewers are getting from your videos, not on their length.

What is the YouTube algorithm?

Myth 2: There’s a single, unified algorithm

In popular culture, reference to the YouTube algorithm is done in a way that suggests a unified body controlling everything in YouTube. The reality, however, is different.

You can imagine the YouTube algorithm as a complex web of algorithms that constantly work with each other. There is not one algorithm. People often comment statements along the lines of ‘The algorithm has united us’. The sense conveyed from such comments is wrong. Every user has a unique recommendation system, with unique video recommendations. There is no single system that works for every user. YouTube engagement is different for everyone, the algorithm works accordingly.

As a content creator, you would often want to target a specific demographic. Even when you don’t, you would want a single method to work for all users. However, you cannot ensure your video gets recommended to all your target audience using the same method. The algorithm would work differently for every user.
The trick here is to not worry about each and every user who watches your video. Focus on the overall growth of your channel, and the algorithm will automatically work in your favor. If your videos can hold people’s attention, they will automatically get recommended all the time.

Myth 3: High-resolution videos get more traffic

While the quality of your footage does have an impact on how much your audience likes it, it does not have a set mandate. For example, you can create beautiful videos with a low-end camera, or give a bad cinematographer an excellent camera. The resolution of the videos does not have much to do with how often YouTube recommends it. The overall quality, however, does affect your channel’s growth. That boils down to your personal skills in the end. If you know how to work wonders with a basic camera, the algorithm won’t stop you.

You must understand that YouTube is a two-way street. If you are making a high-resolution 1080p video, your viewers also need the capability to watch it in its full glory. Unfortunately, it is not the case in most situations. People continue watching high-resolution videos in low-resolution modes. If you think of it from the viewer’s perspective, there’s no utility behind recommending high-resolution videos to casual viewers primarily using YouTube for recreation.

If you are too worried about the resolution of your videos, focus on their quality instead. When the video is made well, more people will engage with it and the algorithm will reward you by itself.

Myth 4: You can’t be successful with a small number of subscribers

If you mean success in the long run, then yes, you do need a substantial number of subscribers to be successful. However, on a macro scale, the success of your videos does not depend on how many subscribers you have.

YouTube reviews and analyzes every video as a single, independent entity. It is one of the merits of YouTube’s algorithm that it would not punish you for having few subscribers. If your videos are getting successful, they will continue to be so even with few subscribers.

If you want long-term success, you do not a sizeable subscriber base. Subscribers drive the success of any YouTube channel. However, that does not mean you amass a good amount of subscribers and then do not make any quality content to engage them. Such subscriptions won’t add any value to your channel.

The solution is to maintain a fine balance. If you feel you have too few subscribers, you can get free YouTube subscribers from trusted sources. With or without subscribers, quality content is essential for growth.

Myth 5: Hashtags don’t matter

If you use hashtags incorrectly, they would really not matter. But if you know how to use hashtags correctly, they can help you increase reach.

Hashtags are also a simple and neat way of organizing your videos. When someone browses through your channel, they will come across a neat organization and be impressed. Hashtags can also drive traffic when used correctly. The key is to use relevant hashtags without overdoing them. Too many YouTubers stuff their metadata and title with hashtags. If hashtags are not directly relevant to your video, they do more harm than good.

Conclusion

As you must realize after reading the article, YouTube can be a complicated maze. The sheer complexity of the platform can leave content creators perplexed. That’s the primary reason many successful YouTubers are now looking for professional assistance for growing their channel.

If you are looking for help with any aspect of your YouTube channel and videos, head over to SubPals. With SubPals, you get all that you could ask for. You will not only get services and products, but also insights on how to grow a YouTube channel. With some professional help and hard work, your channel’s growth will skyrocket in no time.

Your Guide to Being a Socially Conscious Brand with YouTube Giving

Being a socially conscious brand is now more important than ever. Both on an individual and on an organization level, being socially conscious is no longer a luxury. Every human and organization should prioritize their duties as a responsible member of society. YouTube has come up as one of the major platforms from where brands can spread social awareness and establish their socially conscious brand image. With the introduction of YouTube Giving, doing so is easier than ever.

What is YouTube Giving?

To put it simply, YouTube giving is a set of tools and features that allow creators and viewers to donate to non-profits around the world. These donations go straight to qualified and legitimate NGOs who work in many areas of human and social development. YouTube Giving is a simple way to use YouTube for social change.

YouTube has always been a platform where people could come together, engage, and interact. In the wake of Covid-19, many parts of the world went through a humanitarian crisis. It was a heartwarming event to see people coming together on YouTube and trying to extend help in whatever way possible. More than ever, people felt the need for each other and what it means to live together as a global society. From creating fundraisers to running campaigns, YouTubers around the world made it a point to be more socially conscious.

These events also have a very pragmatic and business side. It is not an option to be socially conscious anymore. Lack of empathy will simply push away people from using your products or services. Every brand needs to have a cause bigger than business to be more appealing in the market. With growing competition in every sector, it often becomes the determining factor.

How does YouTube Giving work?

The great thing about YouTube Giving is that it is very easy to use, and can be set up by anyone. YouTube content creators and viewers don’t even have to worry about where their money is going. All transactions are done by Google with their top-notch security. The donation amount only goes to those non-profits which are registered, legal, and have a history of good work.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

How can creators make use of YouTube Giving?

If you are marketing content for your brand through YouTube, it is very easy to add the Donate button to a video or live stream. When someone makes a donation through your donate button, it goes straight to YouTube’s funds. From there, it is allocated to non-profits as and when needs arise.

It is a great way for your brands to have a socially conscious image. On a personal and ethical level, we know it is the right thing to do. Your viewers will also feel the same when they donate through your videos. The process is seamless and does not involve any risk of fraud or misappropriation of funds. Many brands have already made it a practice to donate to social causes every now and then. Now that it is becoming a norm, more people will get benefits and more brands will earn credibility. Let’s find out more about the different things you can do in YouTube Giving.

How can creators make use of YouTube Giving?

Fundraisers

With YouTube Giving, you can raise funds and collect money for a noble cause. Fundraisers are one of the most effective methods of raising money for any given cause. YouTube Giving makes raising funds easier than ever. All a creator has to do is put the Donate button on their video. Once the donate button is embedded, any viewer can click on it and donate whatever they can. You can spread the word about your donation with the YouTube sharing feature. You may even get free YouTube subscribers as more people get to know about your fundraiser. The YouTube money is then handed over to different non-profits by YouTube for working on social development. Fundraising without a good infrastructure and platform can be very difficult. YouTube has solved this problem by making an intuitive interface where anyone can donate without any hassle or delay.

In the following steps, we will see how to add the Donate button to a YouTube video.

First up, there are a few criteria your channel has to meet to add the donate button.

  • Your channel has to be based in the USA, UK, or Canada
  • You have a minimum of 10,000 subscribers
  • Your channel is not designated as a kids channel
  • Your channel has to be part of the YouTube partner program

Once you make sure that all these criteria are met, you can proceed to add the Donate button.

  • Sign in to your Google account, and open YouTube
  • Once YouTube is open, go to YouTube Studio
  • You will see a menu on the left side of the screen. From this menu, choose ‘Monetization’
  • From the submenu that opens, choose ‘Giving’
  • You will see a number of registered non-profits on their list. Choose the non-profit you want to donate your proceedings
  • If you cannot find the non-profit you are looking for, choose ‘Request a nonprofit’
  • Following selection, you will have to add details about your fundraiser. These details will include a name, description, collaborators, and any other relevant information.
  • Following basic details, you will be asked to set a fundraiser goal and duration. Completing this step is very important as it gives you and the donors a plan of action. The goal and duration can be changed later.
  • Select video or schedule live streams where the Donate button will appear.
  • Once everything is selected, click on ‘Publish’

With these simple steps, you can add the Donate button to your YouTube videos. You do not need to worry about the logistics of properly allocating this money. All of that is taken care of by YouTube payment mechanism. YouTube also does not charge anything in terms of processing fees. That means the entire amongst you raise goes straight to your chosen non-profit organization.

Community fundraisers

What you can do alone will not match what you can do with other YouTube creators and their YouTube followers. That’s why YouTube Giving’s community fundraiser is a great option for having more social impact.

The community fundraiser also makes it easier for you to network with other YouTubers, organizations, and brands. We do not need to reiterate the importance of networking for any brand. Networking opens up new opportunities in ways we could not think of. With community fundraisers, you get the perks of networking with the joy of donating.

Let us find out how to be a part of a community fundraiser or start one.

  • Login or sign in to YouTube
  • Go to YouTube Studio
  • Open the left menu, select ‘Monetization’
  • From the submenu, select ‘Giving’
  • Click on the ‘Get Started’ option
  • Select ‘Join a fundraiser
  • You will see a list of available community fundraisers for you to join.
  • Choose the one you want to
  • Select the videos where the Donate button will appear, or schedule live streams for the same
  • Select ‘Publish’

With these simple steps, you can a part of a community fundraiser. In a community fundraiser, you are collaborating with numerous other YouTube channels to donate funds for a cause. All the proceedings are transferred effectively to selected non=profit organizations.

Now that you know how to add the donate button and be a part of a community fundraiser, it is also important to know how you manage your funds. YouTube has a simple and intuitive interface from where you can keep track of all proceedings and see how much you are generating. To do that, follow the next steps.

  • Log in or sign in to YouTube
  • Go to ‘YouTube Studio’
  • From the left menu, choose Monetization
  • From the sub-menu, select ‘Giving’
  • You will your active fundraisers. To edit anything, select More > Edit
  • You will also have the option of deleting any selected fundraiser

As you could see, one of the best platforms to donate is YouTube. Money is very important, but donating it for a noble cause will earn your brand precious goodwill. It will reflect on how other people perceive your brand, and whether they will recommend it to someone else.

Conclusion

Businesses no longer operate the way they used to, and for good reasons. More and more businesses are moving away from exploitative practices and trying to have a positive impact on society. The ones failing to do so often appear in a negative light. Many people consciously avoid these businesses for their future needs.

If you try to break it all down to business, there are still positive aspects. Any successful entrepreneur understands that if a service or product is not adding value, people will not accept it. Being socially responsible and conscious is a great way of adding value to your brand. It will improve credibility and make your business stand out from those which are not socially conscious.

Building a socially conscious image used to be difficult. Now, with seamless YouTube donations, it is easier than ever. If you are not making the most of this feature, you are losing out on both personal and professional levels. If you would like to know about YouTube donations, are interested in buying YouTube subscribers, get in touch with the experts at SubPals today.

What are “Dislike Mobs” & How Can YouTube Creators Be Free of Them?

The like and dislike YouTube buttons allow viewers to appreciate videos or give them a thumbs down. For creators, the likes and dislikes are indicators of what their audiences want and what they don’t. For example, if a YouTuber receives thousands of likes on a particular video and only a handful of dislikes, it means that there’s scope for making similar videos in the future. In such a scenario, the likes and dislikes are authentic.

However, if a YouTuber is hated by a large section of the YouTube viewership, there may be a lot of dislikes – even if the YouTuber’s videos are top-quality both in terms of presentation and content. In this situation, the dislikes are most likely coming from an organized mob of haters who wish to put a dent in the creator’s YouTube career.

These “dislike mobs” are all over YouTube, and they can do plenty of damage to a YouTuber in the long run. However, YouTube is now incorporating features that will allow creators to steer clear of them. In this article, we’ll take an in-depth look at how you can do away with dislike mob YouTube. But first, let’s take a closer look at how dislikes can affect a YouTuber.

Dislikes – Do they make any difference?

YouTube’s algorithm recognizes both likes and dislikes on a certain video as YouTube engagement. As you probably already know, the algorithm places a great deal of emphasis on engagement. So, if you get more dislikes than likes on one of your YouTube videos, they still count as engagement. For example, if a viewer watches a major chunk of your video and leaves a dislike, it’s positive engagement according to YouTube’s algorithm. So, dislikes won’t really have a direct negative effect on your videos or on your earnings from YouTube.

However, there are cases where dislikes can have various indirect negative effects. For example, if a viewer only spends a few seconds on a video, hits dislike and then moves on to another video, YouTube will rate the engagement negatively. The platform’s algorithm will perceive it as the viewer not finding value in the video and in the future, your videos will not be recommended to the viewer by YouTube. What’s worse is that other viewers who have similar interests will also not be notified about your videos. So, in the long run, dislikes can affect exposure.

For established YouTubers who already have millions of subscribers, even a few thousand dislikes don’t matter. However, for blooming YouTubers, lack of exposure may translate into lack of income opportunities. A high dislike to like ratio can also have an effect on how advertisers see you. If an advertiser sees that your videos are routinely disliked in high numbers, they wouldn’t want to be associated with you.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

What are “dislike mobs”?

Some dislikes are genuine and involve audiences openly sharing what they feel about videos through a simple click or tap on the dislike button. More often than not, it’s the most controversial videos that generate the most YouTube dislikes. Other instances where there’s a high possibility for videos to be disliked include:

  • Videos that feature poor presentation or editing
  • Low-quality videos
  • Videos with clickbait titles
  • Videos containing hate speech

However, sometimes, organized online mobs may target particular creators and leave hundreds and thousands of dislikes. The online mobs may consist of internet trolls or a particular section of the YouTube community that has an agenda against a certain YouTuber. Let’s go into more detail about this with the help of an example.

Dhruv Rathee, an Indian YouTuber, is well-known for commentary style videos on YouTube. His videos primarily focus on social and political issues unfolding in his native country. Over the years, Rathee has put out nearly 400 videos and has 6.1 million subscribers, which makes him one of India’s most successful YouTubers. The success of his channel has inspired him to launch a new channel as well, where he uploads vlogs of his travels with his girlfriend.

Many of Rathee’s politically-charged videos feature criticisms of India’s ruling party, the Bharatiya Janata Party (BJP). This has led to the YouTuber being hounded by organized dislike mobs who support the BJP. Apart from leaving dislikes, the mobs also target Rathee through hateful YouTube comments that quite clearly violate the YouTube community guidelines.

For Rathee, these obstacles are not very significant, as he already has such a significant fan following. However, for a YouTuber who’s only beginning to make a mark, likes along with shares and new subscribers are of great importance. If such a YouTuber is targeted by dislike mobs, it can spell doom for the creator’s YouTube career.

Dealing with dislike mobs - what YouTube said

Dealing with dislike mobs – what YouTube said

At the end of the day, you can’t rid any of your videos of dislikes. Sure, you can report hateful comments and also encourage your subscribers to report them, which will eventually result in them being removed by moderators. However, there’s no way that you can do away with dislikes. But there is an option that creators can turn on in the preferences page on their respective YouTube Studio pages. This option involves hiding dislikes, but it also hides YouTube likes. So, if you turn this option on, overwhelmingly positive responses will remain hidden as well.

In recent years, many content creators have reached out to YouTube seeking some form of protection from targeted dislike campaigns. The creators have urged YouTube to take steps against dislike mobs as targeted dislike campaigns hurt their channels. YouTube had no option but to take notice, and back in 2019, YouTube’s project management director Tom Leung announced that the company was working to address the issues surrounding targeted campaigns.

One of the ideas that Leung mentioned went something like this – if a viewer hits the dislike button, a reason for disliking the video would have to be provided in a checkbox. If this idea comes to fruition, it would allow creators to understand why their audiences are leaving dislikes. This would motivate them to cater to their audiences better.

On the other hand, there are several challenges and complications involved in terms of transforming this idea into a reality. Such a system would be incredibly complex to develop, and it would also be difficult to collect responses and relay them to creators in an efficient manner.

Another idea that Leung mentioned involved complete removal of the dislike feature. However, according to Leung, this would be the most extreme step, and it would cause quite a controversy among YouTube viewers, as it essentially does away with the democratic foundations of the platform.

Content creators who listened to what Leung had to say came up with yet another idea. They suggested that the dislike button should only become visible once viewers complete watching one-fourth of a video. If this idea is implemented, it will benefit creators immensely as it won’t adversely affect watch time. It would also go some way in ensuring that the dislikes are a result of genuine dislike and not simply a result of the subject matter or clickbait titles.

What YouTube is doing to deal with dislike mobs now

Fast forward to 2021, and YouTube is finally well on its way to making some changes to cut out targeted dislike campaigns. Earlier this year, the company started experimenting with some new designs to put the changes into place. It wasn’t too far from Leung’s 2019 idea of removing dislikes, but it also managed to incorporate the values of democracy.

Here’s how the tests went – the designs involved allowing viewers to dislike videos. However, the number of dislikes would stay hidden. So, even if a viewer hits dislike, others’ dislikes won’t be visible. Viewers would only see the number of YouTube likes. Only the creators would get to know the number of dislikes through YouTube Studio.

To explain the test, the company published a support article, where it placed great emphasis on the well-being of YouTube content creators. The article also suggested that when viewers get to see the number of dislikes, they may be motivated to raise the number even higher.

The tests weren’t all encompassing, i.e. YouTube didn’t test this idea out on all the creators on the platform. They chose only a handful for the experiments and also allowed them, along with the viewers, to submit their feedback.

Conclusion

How successful YouTube’s tests were isn’t something that the company revealed to the masses. However, it’s fair to assume that in the coming months and years, the company is going to make it harder for dislike mobs to run riot on the platform. The idea is to provide a space for content creators where they can thrive based on genuine responses instead of agenda-driven campaigns intended to malign them.

If the company does stick to this design, it will also benefit viewers who genuinely dislike certain videos, as it won’t eliminate the dislike option. At the same time, creators will be able to see the dislikes on YouTube studio, which would motivate them to improve their content creation skills.

If you’re a growing YouTuber, you need likes, comments, watch time, views and subscribers to grow. Consider www.subpals.com for free YouTube subscribers and everything else you need to succeed on the world’s biggest video-streaming platform and boost your YouTube sales.

Everything You Wanted to Know about the “Super Thanks” Button on YouTube

YouTube has introduced a new way for fans to show appreciation for their most loved YouTube creators. Content creators on YouTube have always added value to the lives of their viewers and many a time, fans are eager to show support and gratitude for the content they get. The Super Thanks button introduced by YouTube allows them to do so.

There has been a lot of buzz around the Super Thanks feature lately. But what is this Super Thanks YouTube feature? How does Super Thanks work on YouTube? Does Super Thanks help creators earn money on YouTube? Many YouTubers are still unclear about all of this, and we will try to answer these questions very simply here.

What is the Super Thanks feature on YouTube?

Super Thanks is a new feature added by YouTube for creators to earn revenue. YouTube monetization with Super Thanks works a little differently than other revenue sources.

The Super Thanks YouTube feature allows fans to purchase Super Thanks to show gratitude to their favorite channels. The Super Thanks button is a colorful, animated clapping icon that users can send to the YouTube creator once. As a bonus, YouTube also adds a comment from the user to the video, saying Thanks and highlighting their purchase. Creators can reply to these comments as well.

There are four different prices for the Super Thanks and each is indicated by a different color icon – blue, green, yellow, and red. The prices start from $2, and the highest on the lot is $50. But YouTube is contemplating adding the option of manually entering any dollar amount of the viewer’s choice, in the future.

The feature was initially rolled out in 68 countries on both desktop and mobile applications. But YouTube is trying to bring Super Thanks to more users around the world soon.

The feature was originally being tested under a different name, as Viewer Applause, and it was later changed to Super Thanks.

How does Super Thanks help creators having YouTube monetization?

The amount with which the user purchases the one-time use Super Thanks feature goes to the YouTube creator as revenue. The platform, however, does take a 30% cut of all donations a creator receives. This commission is the same for all YouTube monetization tools, including Super Chat and Super Stickers.

YouTube creators can view their revenue reports, including their total and per-video Super Thanks earnings, in YouTube Analytics. The revenue is received the same way creators receive their ad revenue on YouTube from AdSense.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

Are there any eligibility criteria for YouTube creators to have access to Super Thanks?

There are some eligibility criteria that creators must meet to have access to all Super products on YouTube.

For Super Thanks, the first criterion is that YouTube monetization should be active on your account. Only monetized channels can receive revenues from their videos. If your channel is monetized and you are in a currently eligible location, the Supers tab will be visible under the Monetization menu on your YouTube Studio.

If you can’t see a Supers tab, it would mean that you don’t have access to any Super products yet. In case you have access to Supers but can’t see Super Thanks under it, you are probably ineligible right now.

By the end of 2021, many more YouTube creators should have access to Super Thanks.

Super Thanks will not be available for certain types of videos though, which include –

  • Unlisted videos
  • Private videos
  • Age-restricted content
  • Made for kids content
  • Videos having content ID claims
  • Live streams and Premieres while they are live. May be available for archived Videos On Demand later.
  • Videos with YouTube Giving fundraisers

YouTube also reminds creators that Super Thanks is not a crowdfunding or donation tool. Any earnings that you receive from Super Thanks on your videos will be treated as revenue. This means you may be taxed on this income as per the applicable laws in your country. For fundraising and donations, YouTube has other features.

How to turn on the Super Thanks button for your YouTube Channel

How to turn on the Super Thanks button for your YouTube Channel

You can only receive Super Thanks on your videos if you have access to the feature in the first place. So if you meet the eligibility criteria and are in one of the 68 countries where the new YouTube feature is available, you need to turn it on for your viewers to be able to show you some love.

To turn on Super Thanks on your YouTube channel, you need to first sign in to your YouTube Studio. Under the Menu on the left of the page, you will find the Monetization tab. Click on the Monetization tab and you will the Supers section under it.

Select Supers. In case this is your first time using Supers, you will need to follow the on-screen instructions to start using Supers. Once you’ve followed the instructions and completed the setup, you should be able to see Super Thanks alongside the other Super products.

The Super Thanks button is a toggle button. When you toggle it to ON, the Thanks button will appear on all your old and new videos. Yes, Thanks will also be available on videos you have posted earlier. Except for your live streams and Premieres, your viewers will be able to see the Thanks on all other eligible videos.

If you decide to switch Super Thanks off at some point, you can simply toggle the button to OFF. A pop-up will appear with the text “I understand the implications of this action” and a checkbox next to it. Tick the box and select Turn Off.

If you have a network of channels on YouTube and want to turn on YouTube Thanks for all your channels, you need to follow a slightly different method. In this case, sign in to your YouTube Studio on your computer. Next, go to Settings and click on Agreements.

Under Agreements, you need to accept the “Commerce Product Addendum”. You might want to read the terms and conditions before accepting it to understand this better.

Once you accept this, all the eligible channels on your network should have access to Super Thanks.

How can YouTube Super Thanks comments be managed?

Every time a fan purchases Super Thanks on YouTube for your video, a colorful comment highlighting their purchase and saying “thanks” to you will appear in your comments section. Like all other comments, you are free to moderate the Super Thanks comments. You can review, reply to, add a heart and also remove comments from your videos.

You can view who purchased Super Thanks for you by filtering the comments in the comments section of YouTube Studio. If a user deletes their Super Thanks comment, it will not appear in your video’s comments.

How does Super Thanks help YouTube creators?

YouTube creators had so far been earning YouTube cash through their ad revenue, paid promotions, official merchandise, and paid memberships to their channels. The Super Thanks feature adds another revenue source allowing YouTube creators to make more money on YouTube by creating good content.

Apart from just the monetary benefits, this YouTube Thanks is also a rewarding gesture to boost the morale of creators. As Super Thanks on YouTube comes in the form of gratitude and appreciation from fans/ followers, it is certainly motivating for YouTube creators to offer more valuable and high-quality content. If fans are willing to contribute to your channel and support your work, there is definitely something that you are doing right.

The Super Thanks feature also drives YouTube engagement for creators. Users Super Thanks comments are highlighted and creators can reply to these comments, thanking them in return for the contribution. Creators could interact with their viewers through Super Chat and Super Sticker during their live streams until now.

Super Thanks adds another medium for interaction. Super Thanks allows YouTube creators to build more meaningful connections with their viewers. You will know who your top fans are and what kind of content they like most. Being a voluntary contribution from the users themselves, it is likely to be a very clear indicator of what is and what isn’t working for you. This insight will help you create better content that users love to improve your YouTube engagement further.

Conclusion

Indeed, YouTube creators running successful channels are already earning significant revenue from ads, promotions, official merch, and paid subscriptions. But a little extra does no harm, especially when you are talking about money here. The additional revenue from Super Thanks on YouTube can be a good way to save some money for growing your YouTube channel.

If your channel is relatively new and you are in need of more subscribers, more views, etc. you could use this additional income to buy YouTube subscribers, views, and likes. This can give your videos a much-needed boost and make your quality content more visible to a relevant audience. YouTube marketing services like SubPals offer these services, allowing you to buy YouTube likes, views, comments, and more to grow your channels faster.

Go ahead and get your Super Thanks button, so you can invest the extra YouTube cash you earn in doing something better for your channel and your audience. To know more about Super Thanks or to know how to get buy YouTube subscribers or get them for free, get in touch with the experts at SubPals today and they will be happy to help.

The Case for Having a Multilingual YouTube Channel

Being the second largest search engine in the world, the reach of YouTube cannot be denied. There are over two billion monthly users who watch around a billion hours of YouTube videos every day. It has become one of the best marketing channels, and if you use it correctly, you can build your brand’s engagement and authority. However, before you can start making content and use it to engage with your audience, you have to consider the large amount of content that is available on YouTube. Every hour, there are thousands of videos uploaded. So, how can you start to stand out?

YouTube has been committed to language diversity. In fact, it is because of this that the platform has had huge support in terms of the number of users the content that has been created. Thanks to smartphone adoption and increased use of the internet all over the world, more people, including outside the major cities, are online now. From the perspective of an advertiser, it is important to note that you can take advantage of this and publish content in multiple YouTube languages to get this large following.

One way to do this is by being careful about the language you are creating your content in. YouTube operates in 80 languages, including Spanish, German, Armenian, and Azerbaijani. If you are planning to have a multilingual YouTube channel, there are a lot of things you have to consider. Read on to learn about what you need to do in order to have a successful multilingual channel on YouTube:

1. Automatic captions should be turned on for the channel

Even if you have been using YouTube for a long time, it is highly likely that you have never used the closed captions or ‘CC’ button that can be found on the YouTube player. However, the truth is that these video captions offer a lot. Now, depending on the country you are watching YouTube in, the term CC, which comes from TV, might say something different. However, the one thing that is common for users all over the globe is the choice of switching them on and off for every video or having them on by default for every single video that you watch. If you are not fluent in English, you might have this on while watching English videos.

When it comes to channel optimization, it is your responsibility to ensure that YouTube creates automatic captions for your videos by default. For most English videos, YouTube does this automatically, unless they have confusing audio or are very long. The automatic captions are generated by Google using the voice recognition software by Google that is also available for Android.

You might wonder why YouTube does this. The answer to this question is simple. By closed captions, YouTube is able to get more information about your video. Using this information, it can recommend your video in Suggested videos or in search. Also, it automatically translates your video’s automated captions into other languages so that viewers who don’t speak the language can understand your video as well.

Currently, there isn’t any button that turns automatic captions on. However, if you want to increase the chances of your videos getting automatically captioned, you have to go to the upload defaults of your channel and select “This content has never aired on television in the U.S.” present under the Caption settings. You have to double-check this option for every single video under the ‘Advanced Settings’ tab. Another great part about this functionality is that after the automatic captions have been created, you can go in and change the misspelled words. However, this can be a time-consuming process.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

2. Write captions manually

One of the main issues with YouTube’s automatic captions is how often they are wrong. And, you don’t want them to miss a word that is an important point of your video. Thankfully, YouTube has the option where you can upload manual captions which can be more precisely written. There are two ways you can go about this. You can either write yourself or pay a service to do this job for you. You should get this all done before making your video public. This will ensure that right from the start, your video is able to get the most possible traffic. If your captions are cued up to the exact place where the topic is discussed in the video, you might get special treatment in Google searches.
Also, users will be able to tell whether your captions are automated or manually written because automated captions don’t have capital letters or punctuation. To check which languages have manual transcriptions in a video, you can click on the gear icon. Another thing that you have to keep in mind is that if you are creating manual captions in foreign languages, you create them in English as well. If you don’t do this, the YouTube player will automatically play the manually-captioned foreign language.

If you are planning to have a multilingual YouTube channel, there are a lot of things you have to consider

3. Consider time zones while scheduling releases

If you have a multilingual YouTube channel, you will have target audiences living in different time zones. So, finding a video release time that works for everyone will be a bit tricky. What you can do is try selecting a time that is optimized for all the target regions. This way, you will have multiple audiences instead of one, driving the ranking of your video in YouTube’s algorithm. It will lead to more video views as well. You won’t get the time of day information through YouTube Analytics. You can use a third-party tool for these insights.

Apart from this, you should also publish a social media post promoting the video where you select a relevant time for your global subscribers. It is important that you promote your video at an optimal time that gets you the maximum number of views and thus take advantage of YouTube diversity.

4. Translate title and description

Another feature offered by Google is enabling you to translate your video’s titles and descriptions into different languages. You can even create a customized link for each language. You will have to insert the link manually under the Translations tab into each video. This will give you a huge increase in your international viewership. If hiring a professional translator to do the job for you is way too expensive and out of budget for you, or you think that you won’t get a lot of traffic from these languages, you can always use Google Translate and paste the translated title and description in the fields. Even if this is not precise, it will give you a modest increase in viewership from these countries.

5. Reply to fans in their language

YouTube engagement is an important part of growing your channel and brand. If you offer multilingual content on your channel with viewers from all over the world, it is crucial that you make them feel the same as your English-speaking audience. Now, no one is telling you that you have to make long conversations with them in their language. However, even a small acknowledgment in their language will go a long way. It will encourage them to make comments on other videos and prompt others to do the same. You have to show your viewers that you appreciate them and are willing to go the extra mile to convert viewers into subscribers and even customers.

6. Crowdsourced captions

There are some big channels with loyal fans that use this option. Through this, you can encourage your subscribers to translate your videos into their native language. You will have to make your upload defaults to “Allow viewers to contribute translated titles, descriptions, and subtitles/CC.” which is present under ‘Community Contributions.’ You will also have to provide a link in the description to help them with the same.

7. Hire a professional

Some multilingual creators will have a huge following in a secondary language. In such cases, you can spend some money and hire a professional to write the manual captions. You will be able to find many people offering this service on Fiverr and Upwork. For example, if you have a huge Spanish following, you can hire a translator to work on your captions. It will not only increase your reach but also show your Spanish viewers that you care about them.

8. Acknowledge your international audience

YouTube is currently dominated by the English language. However, this doesn’t mean that you shouldn’t recognize your viewers who don’t speak the language. Even if you are not creating YouTube content in multiple languages for pleasing regional audiences, you can still give them a quick nod by including them in giveaways and competition, giving shout-outs to global commenters, recognizing their national holidays, etc.

You have to understand that compared to other forms of content like posts, video is much more intimate. You have to be relatable and likable to the audience to be successful on this platform. Your audience should not only like you but trust you. If you speak directly to them and let them know that they are being recognized, it will go a long way. Giving the nod to your regional audiences will help you a lot.

Conclusion

When it comes to increasing the visibility of your content, the most important factor is creating content that is valuable to your viewers. If your audience watches your video in its entirety and subscribes to your channel, your channel will be rewarded by YouTube. Language is an important part of it. It can be a bit challenging, but with the above-mentioned points, you will be able to create quality content for your viewers. However, if you need some help with this, you can take the help of SubPals that can get you free YouTube subscribers and free YouTube likes. With SubPals’ delivery network, you can get an edge over your competitors. Other services offered by SubPals are channel evaluation, video SEO, optimization, and graphic design.

Easy & Effective Tips to Be Comfortable and Confident on Your YouTube Video

If you are a shy and introverted type of person, the idea of starting your own YouTube channel and making videos can be terrifying. However, just like any other thing, you won’t be able to overcome this fear without giving it a try. To boost your confidence and make you feel confident and comfortable on YouTube videos, here are a few easy and effective tips that you can use.

Before you make the video

1. Prepare what you are going to say

This doesn’t mean that you have to create a word-by-word script. Having some notes will make filming yourself a lot easier. Coming up with things to talk about on a video is not an easy task. So, before you start recording, take some time to figure out what you are going to say. Write down your main points.

In case your channel is a scripted video production, you should get the script beforehand and learn your lines. It will be easier for you if you know exactly what you are going to say. It is important to remember that it’s not about your appearance but about how you present yourself and what you are saying.

2. Practice

Suppose you are not spontaneous and worry that you might mess up over and over again, practice. Once you have read through the script multiple times out loud, you will feel more confident in yourself. You don’t have to read out the exact words. Instead, focus on what your message is. This way, you won’t trip up a lot and would get better at public speaking. Try practicing in front of a mirror so that you can see your delivery. You don’t want to sound like a robot reading some lines off from a paper. Remember that you are shooting a video, and even if you mess up a few times, you can always re-record it.

3. Lighting

Even though your appearance is not the most important aspect of a YouTube video, you would want to look your best. An easy way to do this is through good lighting. Place your light source on the front of your face and not above you. You can set up facing a window, which will give you natural lighting. If there is no window, you can place a light source behind your screen.

4. Camera

For most people, the ideal photogenic angle is when the camera is at their eyeline or slightly above it. If you are feeling confident about your appearance, it will lessen your nerves. In the case of video production, this is taken care of by the producer. But you can also do it easily by yourself.

5. Dress

If you want to appear comfortable in your video, you should wear something comfortable. Think about the subject of your video and dress accordingly. After all, you wouldn’t wear a fancy gown to a beach. So, if it’s a formal video, like a subject tutorial or YouTube for business, you should wear something formal. If you have a fun, interactive video, wear something casual. You should feel confident in what you are wearing. Make sure that you choose an outfit that reflects your authentic self. Apart from this, there are certain points you can keep in mind, like avoiding all black or white outfits, wearing solid colors, and being careful with patterns.

6. Background

You need your audience to focus on you. Your background shouldn’t be a distraction to them. Also, make sure that you don’t have anything embarrassing in the background, or else you would keep worrying about that and not focus on the video. Choose a background that is uncluttered and provides some visual interest to your audience.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

7. Have a glass of water nearby

If you are nervous, your mouth might go dry. Making a video with a dry mouth will make you feel uncomfortable and even more nervous. Drink some water before starting the video. Keep a bottle of water nearby so that you can have a sip every now and then.

Making the YouTube video

Making the video

8. Talk slower

People usually speed up their talk when they are nervous. You might think that if you talk faster, you will be able to get done with it faster. But, it is best that you don’t rush. Remember that your audience would want to understand what you are saying. Try speaking slower than you normally do. Pause between thoughts. If you force yourself to talk slower, it will also make you feel calmer. Since you won’t be giving off any nervous energy, your viewers will think that you are confident. You don’t have to worry about your video getting stretched while recording. You can edit the video later accordingly. Also, if your viewers want you to talk faster, they can use speed controls available on YouTube.

Another added benefit of speaking slowly and pausing between thoughts is that it will make it easier for your video. If you talk nonstop without taking a pause, it will be difficult for you to find cut points.

9. Screen share videos

If appearing on camera is what makes you nervous, you can always start with screen share videos where you can practice speaking. This works best for voice-over YouTube videos. Once you are comfortable with this, you can try a mix of webcam and screen recording videos. There are a lot of free tools available online that allow you to record the screen and add a small bubble that records your face. If you are not the focus in the video, it will reduce your anxiety. Also, it will normalize you seeing the recorded version of yourself, which will make the whole process less scary. Then, once you feel that you are ready and are comfortable on video, you can switch to video production.

10. Expression

The one question that you might be wondering while shooting a YouTube video is what you are supposed to do with your hands. When you are having a conversation with a friend, you change your facial expressions, you use your body language to communicate a point, and you move your hands to emphasize a point. Most of this is done without even thinking about it. But, as soon as you start recording, you freeze up. Doing things the natural way when you are nervous is hard. But, this is also what can save your video. Use hand gestures, maintain eye contact with the lens, and smile. This is what will make you appear natural and comfortable in the video. Your audience will be able to connect to you. It might feel unnatural at first. But, once you get the hang of it, you will get comfortable.

11. Takes

We have mentioned above that you can always reshoot parts of the video. However, it is important that you are not tempted to record the video over and over until you feel that it is right. It is fine to do a few takes. Your first attempt is like a first pancake; it usually gets tossed out. It can take you a while to get into the groove and be comfortable, especially if you are a beginner. You have to let your nerves out. Taking multiple takes of a video is normal. After a while, you will feel more confident and calmer. But, this doesn’t mean that you are shooting every part 5, 10, or 15 times. You don’t have to be perfect. Just be yourself, shoot a couple of takes, find the best one, and put it in your final video.

12. Mistakes

The best part about shooting a video is that you don’t have to worry about making mistakes on camera. If you stumble over words or make small mistakes, your audience will find you more comfortable. It will make your video even more authentic. You have to keep your video natural and conversational. Don’t worry about stammering and making a YouTube video fail. If you make a big mistake, you can always reshoot it or edit that part out. Be your authentic self, and your audience will love you for it. If they are leaving likes and comments on your videos, it will help with YouTube engagement as well.

After making the video

13. Suggestions

Practicing can help you get used to anything. If you want to practice your on-camera skills, you can make a video for an audience of one. This can be a friend, a family member, or a colleague, someone with whom you are comfortable. This should also be the person who can provide you some feedback. Make videos for them instead of your YouTube public account and do it as many times as it takes until you feel comfortable.

14. Edit

When it comes to making YouTube videos, you will have to do a bit of editing. This is not some quick video that you can shoot and share. If you are a beginner, you should edit the video yourself. It will force you to see yourself on the video, which will make the whole process a lot easier. Once you have a big audience and think that you need some help, you can always hire an editor.

15. Keep making videos

In the end, you just have to get over yourself. Don’t overthink too much and keep making videos until it doesn’t feel weird anymore.

Being a YouTuber is one of the most popular jobs right now. With the above-mentioned tips, you can start your journey and be confident in your true self. If you want, you can take the help of professionals at SubPals, which is a free YouTube marketing platform created to help you market your channel. With their premium services like channel evaluation, SEO, graphic design, and so on, you won’t have to worry about promoting your channel and will be able to focus on creating high-quality content. With their services, you will be able to get free YouTube subscribers, likes, comments, etc., and you don’t have to worry about increasing your reach.

en English
X