Scheduling Videos for Your YouTube Channel

If you’re creating content for your YouTube subscribers in the hope that you get more YouTube views and boost business growth, you’re going to have to maintain consistency. Your audience needs to see regular content from your channel to remain engaged and this isn’t easy. Inspiration for videos may strike all at once while at other times, you may find yourself stuck trying to plan the next video you want to publish.

Scheduling your videos for YouTube is a great way to maintain consistency on your channel and keep track of your content through a social media calendar. This way, you’ll be ensuring that your audience has access to quality content on a regular basis and targeting your videos at a time that’s optimal for your YouTube subscribers.

Importance of scheduling your videos for YouTube

Consistent posting

The most obvious reason to schedule your YouTube videos has to do with the fact that you need to maintain consistent activity on your YouTube channel and scheduling serves as a calendar for your social media content. Regular activity on your YouTube channel shows that your channel is a legitimate one and this can help you gain more YouTube views and gather more YouTube subscribers.

Boosting YouTube search rankings

The more consistently you post, the higher up your videos will rank in YouTube’s search engine rankings. New videos experience boosted SEO in the 1st week after being published so you’ll be able to boost your search engine rankings with every new video you publish. This will help you reach out to a larger audience and boost the growth of your channel.

Targeting at optimal times

Your YouTube subscribers may be scattered all over the world and it’s difficult to cater to every individual at the right time due to the presence of different time zones where your YouTube subscribers live. You can derive insights from monitoring your YouTube Analytics and see which groups are watching your videos the most and from where these views are coming from. This way, you’ll know when your videos typically get more YouTube views and you can schedule your videos based on that time. You don’t have to worry about waking up at odd hours of the day just to cater to your audience in a different time zone.

Creating anticipation from your real YouTube subscribers

When you schedule your posts on a regular basis, your real YouTube subscribers can have something to look forward to. You don’t have to post too many videos in a month. Having a catchy video segment that you want to publish as a series on every 3rd Monday of every month can create anticipation for your videos among your real YouTube subscribers. This sense of anticipation and excitement will help to create hype around the release of your next video.

Challenging yourself

By committing to scheduling your videos as per a social media calendar, you’ll be challenging yourself as a content creator to come up with new ideas for your next video. This will stimulate your creativity and increase your commitment to developing high quality content.

How to schedule your videos for YouTube

Verify your account

You will first need to unlock the scheduling feature for YouTube videos by getting your account verified. You can check whether or not you’re already verified on the YouTube Studio which will allow you to access your channel dashboard. Go to Settings and then click Channel and Feature eligibility. Scroll down to the bottom of this section and you’ll find Status and Features. This will show you if your account is verified or not. If it isn’t, you can begin the verification process.

For this, you have to enter your country of work and phone number to receive a verification code. A 6 digit verification code will either be sent to you through text or automated voice message. Enter this code in the box provided and submit it to get verified.

Scheduling your videos from YouTube

  • Upload your video by clicking on the camera icon or Create button.
  • Add details like video title, description, and thumbnail image. Select the playlist for your video and add any age restrictions you want.
  • Once you get to the Visibility tab, you’ll see the option to either save, schedule, or publish your video. Select if you want a public or private video when it’s published.
  • Choose the Schedule option and select the date and time for your video to get published.

Scheduling your videos from a phone

If you want to schedule videos for your channel from your phone, you need to download the YouTube app and YouTube Studio app. Upload your selected video to the YouTube app and add the title, location, and description. The video should be marked private when you upload it.

Go to the YouTube Studio app and view the private video you just put up. You can edit this video by clicking the pencil icon in the upper right hand corner. Select the Scheduled option instead of private here and choose the date and time you want your video published. Save it to your list and you’re done.

Editing a scheduled YouTube video

  • To edit your videos after scheduling, go to uploaded videos and choose the edit tool.
  • Make edits by selecting the Basic and More Options tabs. You’ll be able to change the title, description, as well as date, and time of publishing.
  • To edit content in the video, choose the Editor, the 3rd option in the left hand column. You can make any changes you want to the video content here.

Deleting a video

Go to your uploaded videos on your YouTube channel and click on the box to the left side. Select Delete Forever from the dropdown menu that shows More Actions.

There are also several external tools such as Hootsuite and TubeBuddy that can help you schedule your videos, make edits to them, and delete them from the content on your YouTube channel.

These super easy steps are totally worth it when you consider all the benefits that scheduling your YouTube video offers.

Tips for scheduling your YouTube videos

Pay attention to what your audience needs

It’s important to know what your audience is looking for and when you can engage with them the most. Track YouTube Analytics and monitor your key metrics to see which is the demographic that’s engaging with your content the most and what time they’re engaging the most. This will enable you to cater to their needs better.

Describe the content of your videos

A great video needs to be backed by great writing. Pay attention to the title, description, and tags you use for your scheduled videos. Make it a point to include keywords early on in the content and captivating descriptions so that you can optimize your content for search engines and get higher search engine rankings. This will make it easier for potential YouTube subscribers to find you and allow you to reach a wider audience. Ultimately, this is beneficial if you want to achieve channel growth and make your brand a successful one through YouTube marketing.

Check out your competition

If you want to get ahead and achieve success with your YouTube marketing, you need to keep a close eye on your competition. After all, if you want to achieve an edge over your competition, you need to understand everything you can about what works for their content and what doesn’t. Pay attention to when your competition usually schedules their videos and track the kind of engagement they get on their videos in the form of YouTube views, likes, comments, and growth in YouTube subscribers. By studying your competition well, you’ll be able to capitalise on their successes and work towards avoiding their mistakes.

Track your content calendar

Keep a track of your content calendar to see if you’re meeting the goals you’ve set for yourself. It’s important to be realistic and consider how much time you can dedicate towards your YouTube marketing strategy. Manage your time well and spread your videos for scheduling so that your content calendar doesn’t overwork you. You’re going to have to continue scheduling your YouTube videos to see the results you’re expecting so make sure you’re on top of your content calendar. You need to decide the frequency of postings based on how much free time you actually have to work towards your YouTube marketing strategy.

Conclusion

Scheduling videos offers a convenient way for you to ensure you maintain consistency on your YouTube channel without overburdening your YouTube subscribers or experiencing burnout from content creation. This super easy process of scheduling can be done through YouTube directly or even through the use of dedicated tools that offer scheduling features. It’s a great way for you to continue putting out high quality content on your channel and show your real YouTube subscribers that you’re committed to delivering quality content to them on a regular basis.

The Vital Metrics You Have to Track for Measuring Your Success on YouTube

Every YouTuber harbors dreams of hitting the one-million-subscribers mark, and while some manage to fulfill theirs, most fail. You wouldn’t be entirely wrong to think that the failures are down to content creators just not putting enough effort into their YouTube endeavors, but you wouldn’t be completely right either.

Numerous talented YouTubers put their hearts and souls into their respective channels. Still, they never get the kind of recognition that they deserve simply because they’re not tracking the right metrics. YouTube Analytics is the platform’s built-in tool that is meant to help content creators understand the numbers that dictate the rise or fall of their channels, and if you’re a YouTuber who wants to go the distance, it’s about time you familiarized yourself with the metrics that matter.

1. Demographics

Let’s say you get to a few thousand YouTube subscribers after you’ve successfully managed to stick to a content posting schedule, and you want to know more about the people who’re following you. The YouTube Analytics tool has a Demographics page that will allow you to gain greater insight into your audience by classifying them using the following criteria:

  • Age
  • Gender
  • Geographical location
  • The device used to view your content

Each criterion will give you statistics that you can use to create more diverse content for specific audience groups. For example, if you are a YouTuber based in the USA and your content has really caught on with people living in India, you can take advantage of your rising popularity in the world’s second-most populated nation by making videos on subjects that have relevance for Indian audiences. In the process, you can expect to earn more likes, shares, and, most importantly, subscribers.

The Demographics page also allows you to go into the details of the people who view your content from each country. Simply select a country to open up more details such as gender and age graphs particular to that country.

2. Traffic sources

Not everyone who views your content finds it in the same way. While some may find out about you and your YouTube channel through ads, others may find it on a list of suggested videos or through a YouTube search. You must understand how your audience is making its way to your videos and the ‘Traffic Sources’ metric allows you to do just that.

Simply open the Traffic Sources pages on the YouTube Analytics tool and you’ll be able to see multiple sources of traffic that have led people to your channel. Along with traffic sources, you’ll also be able to view statistics such as Watch Time, Views, and Average View Duration.

The most telling statistic among the ones you’ll find in the Traffic Sources page is the average view duration, which will tell you what kind of time viewers from a specific traffic source are spending on your videos. The traffic source with the highest average view duration is your strongest source of ‘quality views,’ and you should prioritize it over all other sources.

For example, suppose the average view duration is highest among viewers who find your videos through YouTube search. In that case, you can take several steps to optimize your videos to become more prominent across YouTube search results pages. Creating eye-catching thumbnails and optimizing keywords are some of the ways to ensure that your videos are more likely to be discovered by users who use YouTube search more than any other feature on the platform to find new content.

3. Real-Time report

The Real-Time report allows you to measure the views being generated by your videos as they are being generated. Unlike YouTube’s verified view count that appears on your dashboard (generally after a two-day lag), the Real-Time report gives you statistics based on how viewers across YouTube have engaged with your videos over the last two days and also the last hour.

To make the most of your Real-Time report, you have to know a simple trick to find out on which platforms your video has been shared apart from YouTube. For this trick, you need your YouTube video ID, which is an alpha-numeric code assigned to each video. To find the YouTube ID of any of your videos, simply open up the video and click the ‘Share’ button. A section underneath the ‘Share’ button will pop up showing a URL, and the alpha-numeric code that you’ll see after the last slash in the URL is your video ID.

Now that you know your video ID, do a simple Google search using the following search query:

Youtube Video ID -site:youtube.com

If your video ID is Ilsmj420, then your search query will look like:

Ilsmj420 -site:youtube.com

When your Real-Time report displays a sudden spike for a particular video, it’s time to conduct a Google search using this type of search query. In the results, you’ll be able to zero in on all the places that your video has been shared, allowing you to visit those places and engage with new people (potential YouTube subscribers). Use this technique to find more takers for your videos and also enhance your image and reputation within different social media circles.

4. Audience Retention

Let’s talk about two different views on a particular YouTube video that you uploaded; the first one lasted from the first second of your video to the last, but the second one lasted only till the two-minute mark. Now, what if most of your views for that particular video are of the latter sort? It won’t make for good news, particularly if it’s a ten-minute video, right? But at the same time, it’s the sort of information that can help you finetune your future videos.

The way that you can get this information is through the ‘Audience Retention’ page on the YouTube Analytics dashboard. Through graphs, this page gives you vital information regarding the moments during which your videos that manage to retain maximum viewers and also the moments where your viewers move on to some other video. Use the tabs ‘Absolute audience retention’ and ‘Relative audience retention’ to get more in-depth information.

Once you extract the valuable information that the Audience Retention page has to give you for a particular video, you can pinpoint the things you got right and more importantly, the things you got wrong. While undoing the wrong things is not very feasible for a video you’ve already published, you can certainly not make similar mistakes in the videos you’ll make in the future.

For example, incorporating calls-to-action (CTAs) sparingly throughout a video can help in retaining audiences. Properly placed CTAs can also give you more YouTube likes and subscriptions.

5. Playback Locations

Just because you published a video on your YouTube channel from your desktop doesn’t mean that all your viewers have to view the video on YouTube itself from a desktop. The ‘Playback Locations’ page classifies locations into three categories; YouTube watch page, YouTube channel page, and Embedded in external websites and apps. You’ll also see watch time, views, and average view duration along with the three categories.

Suppose a particular video generates maximum views and average view duration through your YouTube channel page. In that case, it means that the majority of your real YouTube subscribers are making their way to your channel and then viewing your content. In such a situation, you need to put as much effort as you can towards your YouTube channel to make it an immersive place for viewers.

However, suppose you see that most of the views for a specific video are being generated on embedded links across external apps and websites. In that case, you have to find a way of reaching out to the viewers on those platforms and encourage them to visit your YouTube channel. Success across external websites and apps also means that there is potential for you to hook up with different websites in the future to promote each other’s content/products/services.

How to access YouTube Analytics

If you don’t know how to access YouTube Analytics, read the following steps:

  • Use your YouTube credentials to log in to your account
  • Go to the ‘Creator Studio’, which you’ll see after you click on your profile icon (top right corner of your YouTube page)
  • In the Creator Studio dashboard, you should see a menu on the left-hand side with the ‘Analytics’ option
  • Click on the ‘Analytics’ option to arrive at the YouTube Analytics dashboard

YouTube Analytics gives users the option of exporting datasets as CSV text files or Excel spreadsheets, which is ideal if you want to gain more insight into the workings of your YouTube channel by yourself.

Conclusion

While there are several other metrics that you’ll find in your YouTube Analytics dashboard, the five that we’ve listed on this post are undoubtedly the most important for sustained growth on the world’s largest video-centric social media platform. To ensure that you survive and thrive on YouTube for a long time to come, you have to assess your videos using YouTube Analytics periodically. Most YouTubers who have made it big now have their very own analytics teams, but if you’re just starting, YouTube Analytics is more than enough for you to make sense of your numbers.

Running a Successful YouTube Contest

You may be doing a lot as part of your YouTube marketing strategy with the goal of increasing the number of real YouTube subscribers you have, YouTube views, as well as boosting business growth. One way to achieve this goal is by hosting YouTube contests.

On YouTube, people may enter contests in several ways:

  • By leaving a comment on your video
  • By voting on your uploaded video content
  • By posting a video using your company’s products and services
  • By becoming YouTube subscribers of your channel

Why should you run a YouTube contest?

By running a YouTube contest, you’ll be able to:

Reach out to a wider audience

Entries for YouTube contests will boost engagement rates on your channel. People can comment and share details of the contest with others who will then be motivated to enter it themselves. This boosts channel engagement and helps you appear more easily in the search engine results, making it possible for you to reach out to a wider audience.

Boost traffic to your website and social media channels

Using YouTube contests, you’ll be able to direct traffic to your website or other social media channels. You can encourage your audience to follow your business on other social media platforms if they want to get more entries into your YouTube contest and stand a greater chance at winning.

Get access to user-generated content

By requiring people to enter your YouTube contest with user-generated content, you will get access to a lot of content that you can use later on. People trust user-generated content a lot more than they trust business marketing. With user-generated content, you can get more real YouTube subscribers and build trust and loyalty for your brand.

Besides these very important benefits, a contest can also help you show off the fun side of your brand and generate some hype around it. It’s a good way to build your brand’s personality while rewarding a committed audience.

Running a successful YouTube contest requires some careful planning. In the next section, we’ll take you through how you can plan and run a successful YouTube contest – from start to finish.

How to run a YouTube contest the right way

Set SMART goals

You can use YouTube contests to accomplish a variety of goals, so you need to be clear about exactly what your aim is. Make SMART goals. Be specific with what you want to achieve:

  • More YouTube views, comments, and likes
  • More YouTube subscribers
  • More sales and conversions
  • More website traffic

These goals must also be measurable so that you can track key performance indicators. You can measure contest success using YouTube Analytics, contest reporting tools, and Google Analytics.

While you should aim high, it’s necessary to maintain attainable goals, so be realistic about what you want to achieve. You also need to make your contest relevant to your audience and decide on a time frame for how long you will be running your contest.

Follow YouTube contest policies and guidelines

It’s important for you to follow YouTube’s contest policies and guidelines on your platform. There are some general requirements as well as official contest rules for YouTube that you can find here.

Specifically, it’s important that you pay attention to the following:

  • Follow YouTube’s Community Guidelines, Privacy Policy, and Terms of Service.
  • Don’t violate copyrights or third party user rights.
  • Your contest needs to be free to enter.
  • You must clearly mention that your contest is not sponsored by YouTube.
  • Manipulation of YouTube metrics relating to the number of YouTube subscribers, likes, YouTube views, or comments is not allowed.
  • You need to include a privacy policy that clearly outlines what you will do with the personal data collected through the contest.

Apart from the general requirements and official contest rules, you also need to pay attention to the following:

  • YouTube Fake Engagement Policy – According to this, you can’t utilize content that links to 3rd party services that artificially boost channel metrics.
  • YouTube Developer Policy – this policy is applicable if you’re using a 3rd party app for your promotion. According to this, API clients cannot offer incentives in any form, whether directly or indirectly, to users for their engagement with YouTube apps.

You also need to make sure you abide by all local laws when running a YouTube contest.

Pick a prize of value

You need to decide on the prize you’ll be giving away for your contest wisely. This should be something that your audience will find valuable and something that can encourage more participation. It should also be relevant to your brand and specific enough so that you know you’re inviting entries from those with the potential to be real YouTube subscribers. Giving away money as a prize will be exciting for anyone who comes across your content, even if they haven’t ever heard of your brand before. Pick a prize that is specific enough to invite entries from those who are genuinely interested in your particular field of work. This will make lead generation more successful and help you enter into long-lasting relationships with customers even after the contest ends.

Decide on contest type

Contests may be of different types, and you need to decide on your contest type based on what your goal is. You need to decide how participants will enter your YouTube contest. Participants can enter your contest in many ways. We’ve already mentioned the different ways to enter at the beginning of this article. You need to decide what exactly you want your participants to do and establish clear rules for contest entry.

You can even partner with another brand or collaborate for your contest. This will give you access to a much larger pool of YouTube subscribers and help you get more YouTube views for your videos. Combining prizes will also help increase the overall value of your contest, encouraging more people to enter it.

You must ensure clarity in your contest rules. Your audience should know:

  • Who is eligible to enter the contest?
  • Requirements for their video length
  • Number of entries allowed per person
  • Whether it’s a local or international contest
  • How winners will be chosen and announced
  • It’s also necessary for you to disclose any sponsorships in your contest

Decide where to run your contest

You can either run your contest on YouTube itself where you invite entries from participants who must follow the required steps or you can run the contest on your website. The 2nd option has many advantages:

  • You can direct visitors to your e-commerce store
  • Generate more traffic
  • Receive detailed analytics
  • Develop and maintain a branded landing page
  • Increase brand awareness and consumer trust in your brand

Choose a contest hashtag

Creating a contest hashtag will allow you to track all content uploaded in relation to your contest and create some hype around it. With a contest hashtag, you can also encourage users to post their content and have such content easily available to you. Contest hashtags will make it easier for you to track the popularity of your contest and give you access to a pool of content.

Promote your YouTube contest

Promoting your contest is important to generate hype around it. This can be done in many ways:

  • Make a general announcement video explaining everything about your contest and how people can enter it. Make sure you have a clear call to action.
  • Cross-promote on other social media platforms. This will help you leverage followers from all platforms and direct their attention to your contest.
  • Utilize cards on older videos that are generating a lot of traffic and let your viewers know of the contest you’re running.
  • Inform your email list about the contest.
  • Send updates about your contest even after it has already started. You can thank participants for entering and update them as the contest progresses to keep the excitement up.

Pick and announce winners

Choose a winner using an unbiased process like a random draw or number generator. You can also choose based on the number of votes or best video. Whatever the method is, this should’ve been decided at the time of planning your contest itself. You must also announce the winners of your contest creatively on all your social media platforms.

Measure the results from your YouTube contest

It’s important for you to review the results from your contest to see if you’ve managed to achieve the goals you set out to. Only when you track the key performance indicators you had decided upon will you be able to assess what worked and what didn’t. This will help you make your contests more effective in the future.

Conclusion

YouTube contests are a great way to reach out to a larger audience and boost the growth of your brand. The possibility of winning something is exciting and is likely to invite entries from multiple people. While running a successful contest requires some amount of planning, the return on investment makes it worth the effort.

Using the Right Microphone for YouTube Videos

Great videos on YouTube can help you get the YouTube views you need to boost business growth, but excellent visuals don’t just make such videos. Audio is a huge aspect of creating videos that will help fetch you more YouTube subscribers and grow your channel. While visuals are necessary to capture your audience’s interest, they can’t achieve much if your real YouTube subscribers can’t hear you properly.

Poor audio quality will leave your viewers guessing at the content of the video and eventually, you may see a dip in the number of YouTube views your videos get because viewers simply don’t know what’s happening. This is not where you want to be if you’re trying to grow your brand through YouTube marketing.

To achieve success with YouTube marketing, you need to make sure you produce quality content and high audio quality is essential for this. There’s a lot of competition on the platform and more brands are producing excellent content, so you need to step up your game if you want to have an edge over the competition.

Don’t rely on your camera’s in-built microphone

Cameras have their own in-built microphone and you may think that’s enough to pick up the audio you need, but you shouldn’t rely on this. Cameras are meant to prioritize visuals so the microphones on them are only secondary to the footage recorded. Moreover, these tend to pick up sounds from all directions rather than just focusing on the sound to be recorded. This can result in noisy footage and distracting background sounds that can throw your video off balance and make watching it unpleasant for your YouTube subscribers.

Things to consider before choosing a microphone for your YouTube videos

Type of microphone

There are different types of microphones in the market and the type of microphone you should use will depend on the kind of video you’re looking to shoot. A shoot done outdoors will need a different microphone meant for that purpose when compared to the microphone needed for an indoor shoot. You can choose between the following types of microphones based on your needs:

  • USB microphones – if you’re filming near/at a computer, USB microphones are great. You can use it to vlog, create a podcast, or conduct an interview.
  • DSLR microphones and camera microphones – if you’re shooting indoors without a computer system nearby or even outside with a DSLR or other camera, such microphones can help you get the audio quality you need.
  • Lavalier microphones – these may be wireless or wired options for when you want to pick up on sounds while ensuring the microphones aren’t intrusive in the video. You can use these when recording performances, seminars, or even interviews when you don’t want the mic to be seen.
  • Smartphone microphones – you may even want to use the high quality of your smartphones to record videos for your YouTube subscribers. If this is the case, you’ll need a smartphone microphone to pick up on the nuances of audio for the video you’re recording.

Cost

How much you’re willing to spend is a very important factor to consider when you’re selecting the right mic for your YouTube videos. Microphones come in a variety of price ranges and you’re going to end up making the selection difficult if you don’t decide on a budget to stick to. Decide on what you’re willing to spend on a mic and evaluate your options based on your budget.

Accessories needed

Microphones require additional gear for optimum functioning so see if the one you’ve selected comes with the additional gear you’ll need or if you’ll have to buy these separately. You’re going to want to invest in a good microphone stand, pop filters, shock mounts, and cases, especially if you’re going to be travelling to shoot your videos. In some cases, these may come as a package deal with the mic you choose while at other times, they may be sold separately, so make your decision based on availability of accessories.

Once you take these factors into consideration, you’ll be able to choose the right microphone to create quality videos for your YouTube subscribers.

Some of the best microphones to choose from

Now that you know just how important quality audio is for your YouTube videos as well as what you need to consider before buying a microphone, here’s a guide on some of the best microphones that you can use to enhance audio quality in your YouTube videos.

Blue Yeti

This powerful mic comes with the option of choosing between 4 polar patterns: stereo, cardioid, omnidirectional, or bi-directional. This offers versatility and can help you capture the right audio for your video under different applications. It has a 16-Bit/48 kHz resolution. You can even keep track of results without experiencing any latency thanks to the built-in headphone amp available. The mic’s gain control and mute options allow for easy usage and there’s even a foldable stand that makes transportation and positioning easy. Because it’s compatible with Windows as well as Mac, you won’t have a problem using it for your needs.

Rode VideoMic Pro

This microphone has a frequency response between 40Hz and 20KHz and is usable with camcorders, smartphones, DSLR cameras, and even portable audio recorders. A 9V battery chamber powers the mic for about 70 hours, giving long battery life. The self-noise output is minimal at just 14dB. There’s also a foam windscreen and an integrated shock mount that offers protection and helps to reduce additional noise. There’s a 3/8” thread camera shoe mount that enables boom-pole mounting in this compact mic (150mm/6” length).

Audio-Technica AT2035

This is a great option whether you want to use it at home or record professionally with it as it can give the feel of a studio-like condenser mic. Switching between the mic’s 80 Hz high-pass filter and its 10 dB pad will help to keep high sound pressure levels in control reliably. The big diaphragm helps to pick up the sound in front of it so that a warm, clear, and natural sound can be produced. There’s a built-in cardioid polar pattern and its special internal build helps with sound isolation.

Rode NT-USB

This is a great USB mic option that is compatible with Mac as well as Windows. It also comes with a lot of other essential equipment that makes it a good investment for your budget. Additional equipment includes a desk stand, storage pouch, mic mount, and pop filter. This will help you save money as you won’t have to spend on buying the additional equipment needed. The frequency range of this mic is 20 Hz to 20,000 Hz and there’s a front unit 3.5mm stereo headphone jack that allows for zero latency so that accuracy of audio quality is improved. There’s also a mix control from the mic and the source that makes usage convenient.  

Samson Go Mic

With this mic, you have the option of customising your approach based on the scenario of your recording. The condenser capsules here offer 2 patterns of recording: cardioid and omnidirectional. It’s also a budget friendly option that can be carried around conveniently because it can be folded to resemble the shape and size of a wallet. It has a wide range of frequency response from 20 Hz to 18,000 Hz and a 16-bit resolution that will help you get the audio quality your YouTube subscribers will love.  

Rode SmartLav

If you need to keep a mic close to you, this is the right option for you as it will be used directly on your body. Vocal plosives can be eliminated with the help of the mic’s foam pop filter. Although it’s small, it’s frequency response is between 20Hz and 20kHz and its maximum SPL is 110db. Setting it up is convenient. Just put it onto your subject and connect it to your smartphone or tablet before you begin recording. It comes with a windshield mounting clip and is a budget friendly option weighing just 0.01 lbs, sized at 4.5mm. It is also compatible with Android and iOS devices.

Blue Snowball

This is a convenient mic that offers dual pattern recording options: omnidirectional and cardioid. There’s easy connectivity possible for accessing and transferring recordings on your Mac or Windows. Minimization of sound distortion is made possible with a switch with -10 dB Pad. This inexpensive mic option comes with a USB cable as well as a stand.

Conclusion

Audio is one aspect of your YouTube videos that you can’t afford to compromise on. You want to ensure your videos stand out from your competition so that they can get noticed and help you grow the number of real YouTube subscribers you have. Different microphones come with a variety of features that you need to evaluate before making your choice of which one to use. You should select one that you find convenient to use and practice so that you’re making the most of your microphone to enhance your YouTube video’s audio quality.

Simple but Effective YouTube Collaboration Ideas

Content creators on YouTube have been teaming up for successful collaborations since the platform’s inception, and the trend has grown more than ever before in recent years. If you have a YouTube channel and want your content to reach more people, read on because, in this post, we’ll talk about why YouTube collaborations work so well. We also look at some collaboration ideas that are both simple and effective, ones that you can implement if you want your YouTube channel to experience sustained growth.

Why consider YouTube collaborations?

  • Greater visibility: YouTube collaborations result in different content creators becoming visible to each other’s’ audiences. Success on YouTube is impossible if your videos don’t have enough views, and collaborations can be incredibly effective at increasing them very rapidly, provided you collaborate with the right content creators.
  • More subscribers: For consistently generating views across all your uploaded videos, you need subscribers, and even if a single collaboration video becomes a hit, you can expect more people to subscribe to your channel. These subscribers, in turn, can share your content, subsequently enhancing your chances of earning more subscribers.
  • Learn different approaches to YouTubing: Even though the most successful content creators have certain similarities in terms of their YouTubing habits, there are numerous differences in their approaches depending on the kind of YouTubers they are. When you collaborate with other creators, you get to learn these approaches, and if you want, you can use them in the future when creating your own videos.

While successful YouTube collaborations can bless you with the aforementioned benefits, you shouldn’t expect your channel to experience overnight success based on collaborations alone. Ultimately how much success you see as a result of collaborating with other content creators on YouTube depends on some factors such as:

  • The existing state of your channel: Your channel should already have some videos, and even if you don’t have a lot of subscribers, you should have the habit of uploading high-quality videos consistently. Unfortunately, if you don’t maintain regular uploads, very few content creators would want to collaborate with you.
  • The YouTuber you collaborate with: So you upload videos consistently to your YouTube channel, but what if the content creator you plan to collaborate with is erratic with his uploads and does not have many subscribers? Ideally, you should be trying to collaborate with someone who has more YouTube subscribers than you.
  • The compatibility of the collaboration: By ‘compatibility’, we mean how suitable the type of content produced by two content creators is for each other, in terms of creating a quality collaboration video. For example, a collaboration video between musicians makes complete sense because even if they play different styles of music, the core element of their content is music.

Now that we’ve covered the reasons why you should consider collaborations for growing your YouTube channel and the factors that determine the success of collaboration videos, it’s time to take a closer look at some really simple ideas.

1. Be open to more than one collaboration video with another YouTuber

Just because you make one collaboration video with another content creator doesn’t mean that you can’t make another in the future. Suppose your first collaboration video gives both creators positive results in terms of increasing views and subscribers. In that case, you can make it a lasting partnership and combine to create more videos together later on.

Take Jared Dines and Steve Terreberry, for example. Both YouTubers are primarily musicians who, at present, boast of multi-million subscribers, and both of them made their name by combining music and humor in their videos. Over the years, they have featured in multiple videos together where they showcased not just their musical prowess, but also their ability to incorporate humor to create highly-entertaining videos.

Their collaboration videos have earned millions of views and the fact that they never stopped working together when the opportunities presented themselves, make them two of the prime examples of successful YouTube collaborators.

2. Keep interacting with past collaborators even when you’re not collaborating

As we mentioned before, you can’t bank on collaboration videos time and again to gain more views and subscribers. However, if you’ve collaborated with someone before and that video has seen a fair amount of success, feel free to interact with each other in future videos by leaving comments.

The reason for doing this is simple; once your collaboration video starts getting old and both of you keep uploading newer individual videos, the fact that you once collaborated successfully may be lost on recent subscribers. To make them aware of your association, don’t hesitate to engage with each other’s videos whenever something new comes along.

New fans of both channels will feel intrigued, and they’ll be curious to know regarding your past collaborations, which will invariably result in more YouTube views.

3. Include CTAs in your video to mention the people you’re collaborating with

A common mistake that beginner YouTubers make on their collaboration videos is that they forget to include calls to action (CTAs) on their videos that encourage viewers and subscribers to go and check out the channel of the ones they have collaborated with. You might think simply mentioning the name of the other YouTuber(s) is good enough, but really, it’s not.

Remember, the ultimate goal of YouTube collaborations is to increase views and subscribers in the long-run. It’s not just a short-term goal that is just restricted to your collaborations. In many cases, viewers may not make an effort to visit the channel of the content creator you have teamed up with unless you include a CTA in your video requesting viewers to do so.

Ideally, it’s recommended to include multiple CTAs, once at the beginning of the video, and once towards the end. So, apart from watching your video and potentially liking, sharing, and subscribing, viewers also feel motivated to go and see what kind of videos the collaborator has on offer.

4. Host another content creator’s video

Collaborations don’t always have to involve equal work put in by multiple content creators. Sometimes, they can just be about promoting another YouTuber in your niche who you really like and want the best for. To explain this better, let’s take a look at an example.

Sometimes, popular travel vloggers run into each other as they are shooting their vlogs. As they shoot their vlogs, they strike an understanding and decide to collaborate uniquely; the vlogger who is more popular on YouTube decides to use the footage captured by both vloggers and edits it to create the video and uploads it on his/her own channel. By mentioning the other vlogger, the more popular YouTuber encourages his audience to check the other content creator’s work out.

Typically, this collaboration technique is used by established content creators to promote an up and coming YouTuber’s work. Just as you can promote a YouTuber with fewer subscribers that you really like by doing this, you can also approach a YouTuber who has more subscribers and views than you to host your video.

5. Create challenges and pass them on

Challenge videos tend to go viral if executed well, and they are unique collaborative tools because using them to collaborate with other YouTubers doesn’t involve featuring together in each other’s videos.

Remember Jared Dines, the musician cum comedian we mentioned earlier? Not long ago, he started a unique concept where he would write guitar tablature – a sequence of guitar notes and chords using numbers that people can use to play melodies, rhythms, or solos, and share them with budding YouTube musicians. The challenge was simple; every musician could play the tablature based on their respective interpretations, i.e., they could choose any tempo and/or style of music they wanted, but they had to play the exact sequence of notes laid down by Dines.

The challenge was welcomed by the community of up and coming YouTube musicians, and not long after, he was flooded with different interpretations of the tablature. He picked the best ones according to his tastes and preferences and created videos where he mentioned all contributing YouTube artists. In the span of a single video, he promoted multiple YouTubers, rapidly increasing their viewership and real YouTube subscribers.

The five collaboration ideas we have listed here are not the only ones you can use, but they are the simplest and can give you the results you need to work your way up the YouTube ladder. As more content creators establish themselves on YouTube, you can expect more collaboration ideas to crop up. While collaboration definitely doesn’t guarantee success on YouTube, but if done well, it has the potential to earn you numerous new viewers and subscribers.

Most importantly, YouTube collaborations can help you become a part of a greater community on the platform, where you can learn a great deal from each other. Whether it’s vlogging or making music videos or doing something completely out-of-the-box, collaborations can transform the YouTuber in you so that you gain the knowledge and the ability to get better at whatever videos you make on YouTube.

Your Guide to Using the Right Thumbnail for Your YouTube Videos

YouTube is a platform that nearly half the internet users spend time on. Video is hugely popular today, and YouTube has emerged as the world’s second-largest search engine after Google. This has resulted in many marketers utilizing the platform to boost business growth and gather a large number of real YouTube subscribers. The competition on the platform only gets stiffer every day, so there’s a need to set yourself apart from the rest if you want to get more YouTube views for your videos and increase the number of YouTube subscribers you have. Video thumbnails are one way to do this.

What is a video thumbnail?

A video thumbnail is a small still image that is meant to represent your videos. It’s the first thing viewers on the platform see appearing with your video title. The purpose of a video thumbnail is to encourage viewers to watch the video, so it goes without saying that your thumbnail should be compelling.

When you upload a video on YouTube, there’s an option to select 1 of the 3 thumbnail suggestions by YouTube. These are stills from the uploaded video itself and while this is an option, you’re better off not using it. You don’t just want a random still from your video – you want to make it stand out. Creating custom thumbnails is necessary for this.

Why are thumbnails important for YouTube videos?

Video thumbnails are important for a number of reasons but the most compelling reason is that they help to encourage viewers to click through to your video, increasing the number of YouTube views you get.

Besides this, they help put across the main purpose of your video to viewers so that they can decide if the content aligns with their objective. They also provide context on a specific topic and encourage viewers to stay on the video or your channel for longer. They may even motivate others to share your video on their social media platforms, thereby helping you pick up more YouTube subscribers. Despite the old saying, “Don’t judge a book by its cover,” people do exactly that and thumbnails ensure you make a good impression on your audience.

Thumbnails are also important because the engagement they generate influences search engine rankings. YouTube’s search rankings, video recommendations, and the homepage for logged in users are impacted by higher engagement rates. Thumbnails can help you see a growth in your engagement rates and fetch you higher search engine rankings.

Engagement rates can also impact Google’s video rankings, making it easier for more people to find you online. Creating custom thumbnails in a particular style, color, overlay, or logo can help you establish a strong brand identity and build brand awareness. Consistency in brand presentation can boost your revenue and build customer loyalty.

Adding/changing a thumbnail for your YouTube videos

Adding/changing your video thumbnail is easy. You just have to sign in to YouTube Studio and select the videos option shown in the left menu. Choose a video and make use of any of the three auto-generated thumbnails or, better still, select the customized thumbnail button and upload the thumbnail of your choice, then save it. To add a custom thumbnail, you’ll need to have a verified account. If you’re live streaming, choose to Go Live and then upload a custom thumbnail from the new stream screen. You can use online tools such as Canva and other design tools to develop your custom thumbnail. You can even change the thumbnail for your video by going to your homepage and editing the specific video to add the thumbnail of your choice before saving it.

This super easy process offers a host of benefits that you definitely want to be taking advantage of.

Using the right thumbnail to optimize your videos

Now that you’re aware of what a video thumbnail is and why it’s important, it’s important to understand how you can optimize your videos using the right thumbnails. Here are some best practices to follow to make sure you have a thumbnail that’s sure to pull in more YouTube views.

Get the dimensions right

If you want your thumbnails to impact your YouTube subscribers and the number of YouTube views you get, you need to make sure you create thumbnails of the right dimensions. The dimension requirements for YouTube thumbnails are:

  • Image resolution: 1280×720 (minimum width = 640 pixels)
  • Aspect ratio of 16:9
  • 2MB of maximum file size
  • Accepted image file formats: .JPG, .BMP, .GIF, or .PNG 

Benefit from the right colors and contrast

Using the right colors is necessary if you want your videos to grab the attention of viewers. Using a lot of red, white, and black may result in your videos merging with YouTube’s colors and make it difficult for viewers to notice them. Other colors like orange, purple, green, blue, yellow, and pink can help your videos stand out and using them consistently can also create a sense of brand identity where viewers start to associate the colors with your brand and notice your videos more easily in search results.

Contrast is another important element to follow. You don’t want your text to go unnoticed because of your background colour. Using contrasting colors is crucial if you want your YouTube subscribers to be able to gauge the context of your video just by looking at its thumbnail.

Use accurate and relevant thumbnails

Using click-bait thumbnails may seem like a good option to you, but they will only do more harm than good in the long run. The higher bounce rates on such videos will signal to the algorithm that it’s possibly click-bait content and this will negatively impact your search engine results.

Benefit from text overlays and font

Even if you have a high quality image, your YouTube subscribers aren’t likely to understand what it means without having to read the title of your video. To make it easier for them to quickly understand what your video contains, make use of text overlays. You need to ensure these are in a colour that contrasts with your video’s background. Your text should be large enough to be noticed, even when viewing it from mobile phones, but don’t overboard with the text. The idea is to briefly communicate with your YouTube subscribers about what they can expect from your video. You don’t want to overcrowd your thumbnail.

Using text that drives the curiosity of viewers can help to get more YouTube views for your videos. You should even pay careful attention to the font you use for the text in your thumbnails. Using a consistent font can help your real YouTube subscribers identify your brand’s content from among the competition and also help you establish brand identity. Choosing a font that resonates with your brand’s personality will help with this.

Add graphics

Thumbnails featuring graphics or a combination of still images along with graphics can also help to get your audience curious about your video and encourage them to watch it.

Utilise still images

Creating custom thumbnails is the best option available to you, but if you’re hell bent on using a still from the video, make sure you use still images. Movements from the video can result in a blurred image of lower quality and this won’t make for a good thumbnail. Shoot a photo of the scene separately if you plan to use a part of the video as the thumbnail. Using this still image will ensure that it’s of high quality and that there are no blurs. You just can’t afford to compromise on high quality images.

Place your logo strategically

Placing your logo strategically in your thumbnail can help to reinforce your brand logo among your audience subconsciously. You don’t want your logo to occupy centre stage in your thumbnail – it should be discreet enough not to take away from the rest of your thumbnail, but noticeable enough to help your audience identify with your content.

Use whitespace

Effective use of whitespace can give your thumbnails a clean, organized, and professional look that can help your videos get more YouTube views.

Establish a personal connect with faces

Using faces in thumbnails has been proven effective in creating personal connections and can result in higher click-through rates for your videos. It helps your YouTube subscribers associate a human element with your brand, making it easier for them to relate to it.

Maintain consistency

Consistency is key if you want to achieve more trough your thumbnails. When your YouTube subscribers see consistency in the thumbnails you post, they can identify a pattern, making it easier for them to detect your content on the platform.

Test it out

Split testing different thumbnails and checking their click through rates will give you an idea of what your audience is connecting with more so that you can make appropriate changes.

Conclusion

First impressions make a huge impact and you don’t want to go wrong with them. The right thumbnail can help you see a growth in your videos’ engagement rates, but the wrong thumbnail can result in people scrolling right past your videos. Make use of the best practices described above to create compelling thumbnails that will surely attract your audience.

Get More Views for Your YouTube Videos with These Strategies

YouTube’s popularity has resulted in more brands using the platform for their marketing, but YouTube marketing isn’t an easy task. YouTube can be used to promote videos that inform as well as educate viewers and boost business growth. YouTube views are very important for your channel as they signal to the algorithm that viewers are engaging with your content.

Getting more YouTube views on your videos can result in your videos, reaching a wider audience. This helps to boost the popularity of your channel and can result in more YouTube subscribers for you. YouTube views are also an essential Google requirement for SEO. With more YouTube views, your videos get ranked higher up in search engines, making it easier for people to find and engage with your content.

Here’s a guide on what you can do to get more YouTube views for your videos.

Upload captivating content

The most important thing to do is make sure you’re uploading videos that compel your viewers to watch more and become real YouTube subscribers. Your videos need to offer value to your YouTube subscribers to keep them engaged. Value doesn’t necessarily mean that they have to be educational. Creating videos that entertain your viewers is also an essential aspect of offering value to your audience. Don’t just stick to tutorials or product descriptions. Think out of the box to create videos that your YouTube subscribers will want to see more of.

You can even link the content of some of your videos to trending topics in your industry. Although this may not be possible to do each time, it can help more people watch your videos.

Captivating content isn’t just about the script of the video. You also need to make sure that your video is of a high quality and can be enjoyed by your audience. This means having the right equipment to plan, shoot, edit, and finally publish a high quality video that viewers will want to sit through.

Optimize your channel’s description and titles

You need to add a description to your channel as well as videos and a title that can help you rank higher in search engines. Make sure you use keywords to optimize descriptions and titles and include the most important details early on so that they’re seen first by viewers. You can even re-optimize old videos by changing the title/description and include links and timestamps to offer more clarity. Make sure you naturally include keywords and convey what value your channel will add for your target audience. Don’t use clickbait titles as they can affect your search engine rankings.

Utilize tags

Tags can also help you rank higher in search engines, which gives you the opportunity to pick up more YouTube views and YouTube subscribers. Use broad and focused tags as well as long tail keywords as tags, but don’t go overboard with the number of tags you use. You should also make your target keyword your first tag.

Choose the right thumbnail

Your YouTube subscribers have several options on YouTube and a limited amount of time. You need to be able to grab their attention and make it worth their time to watch your videos. To set yourself apart from the competition, select a thumbnail that can draw the attention of your audience. Your thumbnail should stand out and be an accurate representation of what the video is describing. It should also complement the title and description of the video.

Create video transcripts

If you want to get more YouTube views for your videos, you’re going to have to make it easier for people from different parts of the world to understand them. You can add a transcript in the form of subtitles to a video through the use of closed captions. This can help you to reach a wider audience by overcoming any language barriers or disability and can generate more YouTube views for your videos. A wider reach for your videos could mean a boost in business growth.

Benefit from guest appearances and influencers

Making use of guest appearances from eminent personalities in your industry or harnessing the power of influencer marketing in your videos can help to increase the number of YouTube views you get on your videos. Guest personalities can share their insights with respect to the industry and give your audience an interesting perspective to take-away from the video.

Influencers already have a large audience of loyal and committed followers. Using influencer marketing for your brand can help you reach this wider audience of the influencer easily. Influencers are trusted by their followers and serve as role models for them. When an influencer recommends a brand, their followers are likely to be more convinced. This could mean a boost in conversion rates for your business.

Use cards and end screens

Cards and end screens are clickable options that can be added to your videos to direct your viewers to other content. These can be used to increase YouTube views on your channel by directing your viewers to other videos you’ve posted or even playlists you’ve created of your videos. They’re great for helping you get more YouTube views on your channel’s videos and can encourage viewers to engage with the content on your channel.

You can check out insights from YouTube Analytics to see what is the best time to add cards to your videos. If you notice a high drop off rate for your videos and a pattern, you can add a card just before this time period so that viewers are directed to check out some of your other content and don’t just end up going off of your channel.

Select auto-play for embedded videos

On YouTube, you do have the option of selecting auto-play for your embedded videos. This results in the video automatically playing when viewers on the platform scroll on YouTube. It’s important to use this feature carefully as auto-play can end up annoying a lot of viewers. Educational content can be auto-played so that your YouTube subscribers can jump right into a tutorial or gain knowledge on some aspect of your business.

Make playlists

Adding playlists to your channel can help to increase the number of YouTube views you get. By adding playlists, your YouTube subscribers will automatically get to watch the next video in the playlist when one video ends. You can even embed playlists on your channel and get more YouTube views from users sharing these playlists. Playlists are excellent options when you have content that follows a logical flow, and you can take your YouTube subscribers on a sequential journey without them struggling to find the next video in the series.

Represent a niche

If you want to get more YouTube views on your videos, it’s important for you to represent yourself as an authority for a particular niche. You must be up-to-date with the latest in the niche and offer advice, support, and guidance to others through your videos. It’s not enough to just represent a niche. You also need to be active within the niche that you represent. This means that you have to interact with others within the niche, engage with relevant content, and be a part of the community represented by your niche.

Cross-promote on other social media platforms

As a business, you need to be present on multiple social media platforms to make the most of the benefits offered by each. If you want to experience business growth and see a rise in the number of YouTube views you get, you need to cross-promote your YouTube videos of your other social media platforms. Include descriptions and the link to your YouTube video when you publish new content to let your audience on other platforms know that they should watch it. This will help your followers on different platforms get to know about your YouTube channel and watch the videos you post. They may even end up sharing your videos through their social media profiles which increases brand awareness among their followers and boosts your YouTube views.

Build a connection with your real YouTube subscribers

If you want to grow your YouTube channel and sustain it in the long run, you have to do more than just create great videos. Real YouTube subscribers need to be earned and to do this, you need to focus on building a connection with your audience. Interact with them through comments and respond to the questions they have. Ask for their feedback and acknowledge it. You can even run contests and giveaways to get your audience interested. If you want them to stick around, you need to make sure you offer them something of value and showcase your brand personality in such a way that it resonates with them and makes them want to stay on your channel. Greta products/services will lead to more conversions, but ultimately, customer loyalty is what will help you beat your competition. When you have more real YouTube subscribers, they’re likely to contribute to more YouTube views for your channel.

Conclusion

While getting more YouTube views may not be easy, implementing these strategies and being patient to see their results will benefit you in the long run.

Tools That Will Help You Boost Views

The second-largest global search engine in the world after Google, YouTube is the biggest video platform there is now. Nearly 2 billion people from around the globe log in to this platform to learn more about different topics, to be entertained by the various videos that are posted each day. Despite the huge audience that this platform has, one of the biggest hurdles that marketers face is receiving solid views for the videos they post.

Did you know that nearly 300 hours of videos are uploaded on YouTube every minute? About 5 billion videos are watched each day by YouTube subscribers. Despite the billion real YouTube subscribers and the ginormous audience watching several hours of videos, there are many videos that do not receive exposure that they deserve. Developing a strategy to increase YouTube views is a mystery to marketers and a hurdle that they must cross to ensure that they experience growth.

How to unlock solid viewership?

A successful YouTube marketing campaign indeed generates a decent number of views. But, as a marketer, it is your responsibility to formulate strategies and tactics that help you generate more views on your video. It is something you must try to achieve, to contribute to increasing the growth of your brand.

There are several ways in which you can increase YouTube views. Here are some tips that can help you.

  • Make sure that your YouTube basics are fundamentally covered before you move on to the advanced tactics.
  • Concentrate on your niche or your ideal audience instead of the billion users
  • YouTube is a social media platform that is search engine optimized. Do your research! Check out how you can improve your video’s search ranking
  • Make videos that no one else is making to be recognized, but make sure to add value to the content
  • Partner-up with influencers, they can help!
  • Build a strong relationship with your viewers
  • You can increase your YouTube views by using metadata to get recommended
  • Promote your channel using various other social media platforms
  • Make use of the various YouTube tools that help you increase views

Every business is different from the other and every business needs a different marketing strategy. Did you know that only 9% of businesses use YouTube? There are several businesses on various social media platforms that do not get the exposure that they need to grow. Growth becomes stagnant even with their presence on social media platforms such as YouTube. Several businesses fail to get sufficient YouTube views as the various tactics they use fail. One of the best ways to increase YouTube views that contribute to the business’s growth is to make use of various YouTube features or tools.

Tools to boost YouTube views that every marketer must know!

Are your YouTube videos not getting enough views? There is a good chance that you are missing something. From creating great content to ensuring that the content gets the exposure that it requires, a marketer must take responsibility for all aspects of social media marketing. Some of the fundamentals that can help a marketer or a business over the long-run include several great YouTube features. Some of them include the following.

Channel Dashboard

Channel dashboard is one of the features of YouTube Studio, an all in one place for video creators to monitor, improve as well as optimize their channel. The channel dashboard tracks the performance of your video as well as your channel. You will be informed of the comments, news, and trends that are circulating on your channel.

As a marketer, you can use the channel dashboard to understand which videos fared well, which didn’t, and how you can develop it. You can learn about ongoing trends in the market and the social media platform you can benefit from. Also, you are offered various news on topics that can affect your content strategy.

Channel Analytics

Your YouTube Studio also contains the channel analytics tab that offers you data on your channel’s performance as well as any specific video that you have posted. The data provided offers vital information that you can use for your benefit. Just a glance at the analytical dada won’t offer you any answers. But if you look deeper, you will get information that will help you make an informed decision.

The channel analytics tool offers the following data that you can make use of

  • The average display time for each video in your channel
  • The delivery point where several audiences have left the video
  • Channel specific subscribers and views
  • Show numbers for each video in the channel
  • Demographic information about the audiences or viewers and their interests

Let us assume you have posted two different videos, one that offers detailed information on how to use a particular product that you offer, and the other is an advertisement that shows various product types under a segment. There is a high possibility that the video offering detailed usage information is viewed more than the advertisement. The first video gets the highest views and high average view times as well while the second video gets lower views. The data means that your audiences prefer videos that are similar to the first kind.

SEO tools

It would be wrong to say that YouTube created video or playlist titles, video descriptions, and channel overviews for search engine optimization. Yet, it is incredibly vital for the optimization of videos if they must appear in search engines such as Google, Yahoo, Bing among others. Optimizing your content is not as difficult as it seems to be. By using keywords to fill out the video description and other details, you can customize your channel or video.

You must make sure that the keywords that you use relate to your niche or industry. A description that is filled in accurately and informatively increases its chances of being found by internet users when searching for content related to your channel.

Playlist Autoplay or Featured Video

Yet another feature that you can make use of to increase your YouTube views is the use of a feature video. You can feature a video or playlist as well, on your main YouTube channel that can welcome new Youtube subscribers. The content can also captivate viewers and intrigue them to subscribe to your channel. You can create introductory content to entice new visitors and convince them to subscribe, or feature informative content for your real Youtube subscribers who already know about your channel and the content you offer. You can set different videos for subscribers and new viewers and offer content based on specific needs. Also, features videos let you pull in views when your video is watched. Once it is selected, you can set it to autoplay to score some additional views.

Share

Have you tried encouraging your audiences to share your videos? There are so many options that you can offer, from being able to share on their social media platform, to sharing them through other means of communication in the form of links. YouTube offers an integrated sharing function that allows viewers to share on other platforms that you can make use of.

Cards, Thumbnail and End Screens

Formerly known as video annotations, cards are another feature that YouTube offers using which you can boost views of your video content. Cards are clickable interactive areas or pop-ups that appear during the video. As they are pop-ups, you must make sure that they add value to the viewer and not spam them. You can use them to link them to polls, to other videos, playlists, and more. You must make sure that the link you add to the card is relevant as well, which helps you attract more viewers and offers something in return to the audiences.

A customized thumbnail plays a major role in increasing views as potential viewers skimming through recommendations and search results decide what to watch based on the thumbnail. A thumbnail must be clear, accurate, and about the video. It must stand out and in tandem with the title.

On the other hand, end screens are visual calls-to-action that appear at the end of the video and encourage viewers towards the next step. The end screen is a sign that your viewer has reached the end of your video and is probably interested in the content. You can use this feature to encourage your viewers to visit your website or subscribe to your channel.

Video description links

The use of links is a common strategy that many digital marketers use. When you write a blog, article, or any content that you post on your website, you are likely to link it to other articles or blogs on your website, which enables you to get multiple views. The use of YouTube video description links is no different. Video descriptions appear below the video, usually a short description of the content in the video. The most ideal way to increase your videos’ views is to add links to related videos or your channel as well as a brief description of each title. You not only contribute to the viewer’s experience, but you also increase the possibility of your content being viewed.

YouTube has a list of helpful features that you can use to increase the visibility of your content in the channel as well as in search engines. Besides the tools mentioned above, to boost the views of your videos on YouTube, you must build a strong content strategy, and make optimal use of the features offered by YouTube.

Your Guide to Vlogging on YouTube

A vlog or a video blog allows content creators to use the medium of video to discuss things that they would otherwise do through a blog post. Vlogs may be in the style of a:

  • Talking head – where you talk about something with your camera steady on a tripod.
  • Follow me around – where you record yourself as you go about your daily tasks or activities.

Vlogging has become extremely popular today, and you can make use of it to boost business growth and get more YouTube subscribers to your channel. Here are some reasons you should want to invest in vlogging as part of your YouTube marketing strategy:

More people are taking an interest in it

Vlogging has grown over time as vlogs receive more YouTube views and have been found to engage viewers. YouTube has over 2 billion monthly logged in users who watch more than 1 billion hours of video content on a daily basis. As the 2nd largest search engine in the world, there’s no denying that people are on this platform. Visual content in the form of vlogs can increase your channel’s engagement rate through the dedication of your real YouTube subscribers.

It helps people connect at a personal level

Vlogs come off as more natural than structured and scripted content, making it possible for your YouTube subscribers to connect with your brand personally and get to know more about it. You can showcase the fun side of your brand and establish a strong brand personality to gain more real YouTube subscribers.

You can build loyalty for your brand

By posting vlogs consistently and letting your YouTube subscribers in on aspects of your brand and its functioning, you improve the business-customer relationship, which only increases customer loyalty towards your brand.

You can earn from it

You can even monetize your channel to be able to make money through your vlogs, which we’ll get to a little later in this article.
The benefits that vlogging offers are unique and unlikely to be experienced in the same way through other content, making it important for you to learn about vlogging and apply it to boost business growth.

Getting started with vlogging on YouTube

There’s more to vlogging than just picking up a camera and saying whatever comes to your mind. If you want your vlogs to truly stand out and make your YouTube subscribers come back for more, you need to plan them properly. Here’s a guide on how you can do that successfully.

Check out other vloggers

Before getting started, you want to do your research on popular vloggers and what they’re doing right. Evaluate the content of their vlogs and see what you can take away from it. Review the topics they discuss, the length of their vlogs, frequency of posts, and viewer interactions. See if you can identify a pattern or trend in their vlogs. You should also pay attention to the comments section to understand exactly what viewers are saying about the vlog so that you have an idea of what’s popular.

If you want to post educational content, check our vlogs to cover such content so that you don’t make a vlog that will put your viewers to sleep. After all, educational content doesn’t need to be boring and your vlogs should be a clear reflection of this.

Find your topic, theme, and style

Not all vlogs are focused on a particular topic. Some vloggers just end up vlogging about their daily lives. You should have a plan for your vlog, though. If vlogging about business events is your forte, go for it and do it well. You can also decide to make tutorials in the form of vlogs or vlog about product reviews. Establishing a consistent theme and style for your vlogs while deciding on a topic will give your vlogs structure. A unique theme or style can also help to create a brand identity for you and help your YouTube subscribers recognize your videos more easily.

Make sure you have the right equipment

You can’t hope to post high quality vlogs if you don’t invest in the right equipment. You don’t have to blow up all your money on equipment you can’t afford, but getting equipment that you know how to operate will help you make vlogs that are of high quality.

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For vlogging, you’ll need:

  • A good camera
  • Camera stabilizer or gimbal
  • Microphone – whether you choose to get a USB microphone, shotgun microphone, or lavalier microphone
  • A portable audio recorder
  • Quality lighting equipment
  • The right editing software

There are many options for each of the equipment requirements, so be sure to research them thoroughly before investing in the right one for you. You must keep your budget in mind and take the features of each into consideration. The equipment best suited for your use will depend on the type of content you want to shoot.

Editing what you record will help you add the finishing touches you want to your vlog and attend to the finer details of it. You don’t have to go overboard with the editing. Simple editing can help do the trick.

Plan for the right setup

You need to give your YouTube subscribers a visually appealing setup, so plan ahead for your setup. If you’re recording indoors, you need to make sure you’ve got a distraction free background and good lighting to create a high quality video. If you’re recording outdoors, select a location that is well lit and free from noise. You don’t want an unappealing background or noise to distract your viewers and affect the number of YouTube views you get.

Practice

Working on your camera presence is important if you want to be a successful vlogger on YouTube. If you’re featuring someone else in your videos, you still need to make sure that they have good camera presence so that they can capture the attention of the audience. Being confident in front of the camera is a big selling point when it comes to popularizing your vlogs. Engaging your audience is crucial to get more YouTube views and working on your camera presence can help you engage your YouTube subscribers better.

Stick to a schedule

Once you’ve decided on creating vlogs for your YouTube channel, you need to establish a schedule so that your YouTube subscribers can know what to expect from you. While it is possible for you to post vlogs whenever you want, creating a schedule can create anticipation for your vlogs and become a part of a series.

Promote your vlog

You may be creating great vlogs, but if your audience doesn’t know about them, you’re not likely to get the YouTube views you need to achieve business growth. You need to promote your vlogs by posting about them on your brand’s other social media accounts. Reach out to your followers on as many platforms as you can – whether on Instagram, Facebook, Pinterest, Twitter, or Google+. Let them know about your vlogs and encourage them to engage with your content. Promoting your vlogs on different platforms can help you popularize them among your target audience across different platforms.

Monetize your vlogs

Once you get over 1000 YouTube subscribers and have over 4000 watch hours on your videos in the past 12 months, you’ll be able to apply for the YouTube Partnership Program and make money from ads on your content. This way, you can even add to your earnings through the vlogs that you post and give your YouTube subscribers content that they will value.

Tips for successful vlogging on YouTube

You can follow everything described above and create a high quality vlog, but if you really want it to impact your YouTube subscribers, you have to be passionate about what you’re presenting in the vlog. The energy you carry can be infectious and your audience will either be captivated by it or put off because of it. When you’re passionate about what you’re presenting in the vlog, it’ll come through in the vlog and your audience will be able to pick up on it.

With vlogging, you can also incorporate latest trends and other hot topics in your industry to make your videos relate to the industry’s latest. This will help you get popular as it relates to recent trends.

Vlogs are different from regular videos you post to your channel because they appear to be more natural than scripted videos. The art of storytelling in general is important for YouTube marketing and this becomes even more important when it comes to vlogging. Without this aspect, its’ going to be difficult for you to establish that personal connection with your audience and get more YouTube subscribers.

Conclusion

The massive popularity of vlogs has made it possible for brands to connect with their audience on YouTube in a more personal manner. Setting up and posting vlogs requires commitment and a solid plan to succeed. With the right equipment, you can post high quality vlogs and boost business growth on YouTube.

What Is YouTube 360-degree Video and How Can You Benefit from It?

Ever since YouTube launched, people have been taking the benefit of its services in various sectors. The plunge to adding videos to market products and services was considered to be getting out of one’s comfort zone. But its popularity rose to such heights that marketers indulged into this platform to entice the real YouTube subscribers. Marketing strategies were implemented surrounding the services that YouTube had to offer, and marketers considered YouTube as one of the most profitable digital marketing platforms.

YouTube subscribers are growing exponentially, which offers raving fans and customers a platform that promises entertainment, education, information, a solution to a problem, and more! It offers a source of traffic that gets a brand out into the open and creates awareness. The platform offers a close personal connection that encourages familiarity and builds a sense of community. For years, marketers reaped the benefits of the various services that YouTube provided. They experienced immense growth in their business, and YouTube began offering more options to marketers to showcase their brands, with one such feature being 360-degree videos.

What is a 360-degree video on YouTube?

360-degree is a type of video that offers its viewers that opportunity to explore a video in all directions. These are shot using a special rig of multiple cameras or an omnidirectional camera, and every direction is shot at the same time. Though they need a special camera or multiple cameras to create the content, they do not need any special device to be viewed. When they are played on a normal flat screen, viewers get control of the direction they wish to see. These videos can be viewed in all directions using a mouse, and are also called spherical videos or immersive videos.

360-degree videos are created with the intention that viewers can interact and experience the content within, rather than just sit back and watch the video like any other regular film. Each person can choose where to look or immerse, and hence it is called an immersive video. When played on a computer or laptop, these videos are viewed in different directions using a mouse, and when played on a mobile, you simply drag your fingers across the screen to move around in different directions.

It was in 2015 that YouTube launched support for the publishing and viewing of 360-degree videos on their website and mobile application. The traditional ways of shooting video content and watching them are long gone, and marketers are making use of 360-degree videos to their benefit, as well as for the benefit of the viewers.

What is the difference between 360-degree video and virtual reality?

360-degree videos are often confused with virtual reality, which is another category of spherical videos. Both videos are created to offer experience and interaction to viewers. While both look similar, here are a few differences between the two.

  • While the 360-degree videos offer a view from the camera’s perspective and limit the viewer’s movements to the camera’s perspective, virtual reality immerses you into a world where you can walk around.
  • Virtual reality relies on computer software to generate a virtual or digital environment while 360-degree videos are footages of the real world, and are recorded using cameras that record in 360-degrees.
  • The videos you watch on 360-degree content progress on a timeline that is created using camera movements. Videos in virtual reality progress through a series of events or experiences. They are like an unexplored world.
  • A viewer can move up, down, left, or right when they view a 360-degree video. But in the case of virtual reality, the experience is limitless.
  • The most vital difference is that to view a virtual reality content, you need a VR headset which is tethered or mobile, and for 360-degree content, you do not need a special device, and it can be viewed on any device that is compatible with a 360-degree video, with YouTube being the ideal platform.

Both spherical videos are made to entice the viewers in new and fresh ways. It is considered one of the most viable tools for marketers who want to showcase their products or services on a large scale.

What are the benefits of 360-degree video to marketers?

360-degree videos on YouTube offer marketers an opportunity to create immersive and user-friendly experiences for the benefit of their ideal customers. A wide variety of industries across the globe can benefit from a 360-degree video, especially when they have dedicated real YouTube subscribers for their channel. Marketers are using this feature increasingly in their YouTube channel to create greater audience engagement. Here are some of the benefits of using 360-degree videos!

The emotional touch

360-degree videos get their viewers immersed into the story as they can watch it from every angle. When it comes to emotional perspective in the video, these videos can fare mostly well as they can encourage more sales by making the audience feel like a part of the story. These videos are considered particularly new, although they started attracting attention in 2015. Marketers who explore this vaguely untapped waters can benefit from it as it offers great opportunities to marketers to produce creative and engaging videos, videos that will stand out in the crowd and increase YouTube views.

Effectiveness

The 360-degree video was found to be more effective when compared to regular videos. When researchers compared the two videos, it was found that more than 28 percent of viewers watched 360-degree videos. In addition, more than double this figure watched the videos till the end, proving that they were more effective in attracting the viewers when compared to regular videos. Due to its effectiveness, marketers can benefit from using them in their digital marketing strategies.

Immense growth opportunities

It was in 2015 that YouTube introduced 360-degree videos into the platform, and the number of viewers has increased by nearly ten folds in five years. Adopting these features in your marketing strategies can ensure your success in the industry as it is a gateway to increased engagement. The use of 360-degree videos to market the products or services of your brand offers growth opportunities as this feature is relatively still new and unexplored.

Increased engagement

YouTube 360-degree videos are considered to be more engaging, which offers more empathy and awareness among consumers. These videos are more effective than the traditional format as they sparkle an emotional response from the viewers. They increase engagement as they allow the audience to interact with the video as they choose fit instead of simply viewing it. The immersive formats let the viewers choose the content that they want to view and engage with it.

They encourage user interaction

360-degree videos are complicated to create, and its success depends on how interesting the content is. It is not their creation that is of a concern, but how well the content interacts with the audience. 360-degree are generally easier and interesting to the consumers or viewers as long as digital marketing professionals or marketing specialists put users first and create the type of content that attracts and engages the viewer.

Increased response

Real YouTube subscribers are more likely to respond better to 360-degree video content when it is included in the marketing strategy when compared to traditional videos. It is because it encourages the audience to be engaged, and viewers who are engaged are more likely to respond well to the efforts taken by marketers.

YouTube 360-degree videos are a fantastic way of highlighting a brand and innovation. As a marketing expert, you must know how to strategize this feature of YouTube to your benefit. It is vital to make sure that the content you are creating is focused on the subject and must also be befitting to the dynamics of 360-degree videos.

Should marketers adopt YouTube 360-degree?

YouTube subscribers can benefit vastly from the relatively new and upcoming feature, the 360-degree vides that offer interaction, entertainment, as well as provide information to the viewers. Considering the benefits of this feature, it leads to a lower cost per view than traditional video and keeps the viewers more engaged. It only means that the feature keeps makes the most out of the marketer’s budget.

An increasing level of engagement demands that the audience invest time and money into researching and understanding the platform and getting vital information on what the real YouTube subscribers are looking for. You will need to look into several features before you create a 360-degree video that can benefit you as a marketer, and your audience. You may need to create the audience you need to target, consider the cost that you are willing to spare, strategize how to increase engagement, and so on. With YouTube offering promotions in several forms, many marketers consider TrueView to be the best option due to their lost cost per view. As ads are only shown to compatible browsers and devices, the format of the video is the key to ensuring that your 360-degree video reaches your viewers. You can include formats such as .mp4 with MPEG4/H.264 encoding, or WEBM, MOV, and F4V. Choosing the right format is vital as it defines how your viewers watch your content.

To Conclude

YouTube 360-degree videos offer a lot of benefits to marketers in framing their strategies. Due to the benefits it offers, it is clear that digital marketing experts must start exploring this option soon. The market is still fresh, and there are a lot of opportunities to learn and improve. With the level of engagement offered by 360-degree videos, marketing experts are sure that it will take over the traditional video content marketing in the future.

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