Ways In Which Small Retailers Can Use Youtube To Grow Their Business

YouTube may not be the first platform you think of when deciding to promote your small business. But you may be missing out on a lucrative marketing opportunity on the second largest search engine in the world. With over 1 billion hours of YouTube content being viewed daily, the potential for getting eyeballs on your small business through YouTube is immense. Here are some tips you can use for retail marketing via YouTube. We’ve done a step-by-step breakdown so that you start off your YouTube digital marketing journey on the right foot.

Channel Art

First things first – creating your YouTube account and updating channel art is super easy. But it is equally easy to do a mediocre job. So make sure you spend some time working on the basics. Your channel design is the first thing a viewer will notice and it must be as eye-catching as your content. There are two ways of using YouTube. You can either create a personal channel or a business channel. First, get your Google email address set up, and then sign in to your YouTube account. You will have the option of creating a brand account by clicking on the “business or other name” option. Enter the brand name you want to use for your business and click Create. To avoid confusion and build brand recall, consider using the same name as your business for your YouTube channel.

Once your account is created, it’s time for the fun stuff-customization. Click the “Customize your channel” option to update the layout, branding and information. Canva is a great option for small businesses that don’t want to hire a graphic designer for creating channel art. It’s easy to use and has a variety of templates that you can play around with. There are tonnes of other photo editing programs like Adobe Spark, Placeit, Snappa, etc., that you can use too. Post customization, you can choose to upload a channel trailer. Many businesses, small and big, use channel trailers to introduce themselves to the YouTube audience. An eye-catching trailer can also help you get those first 1000 YouTube subscribers and views, which is super important for gaining traction on the platform.
 
Make sure your About info is as comprehensive as possible. Include links to your business website, other social media handles, inquiry forms for prices, contact information, etc. Reinforce your brand identity by using a standard intro and tune for all your videos – something your viewers can easily latch onto. Maybe a catchy jingle that starts off all videos, a particular background for product demos and tutorials on your channel, standard graphics across all videos, etc. The idea is to create an easily identifiable brand image via videos.

Research

Before updating content on your YouTube channel, you need to put in some work identifying and researching your target audience. Having a detailed YouTube retailing plan in place will also help ensure a consistent uploading schedule. Just one viral video can have an explosive and long-lasting impact on your YouTube subscribers’ growth. But even more important than those millions of views and subscribers is getting your content in front of the right audience.

Small channels need to focus on getting search views through targeted keywords. Use the autosuggest feature to discover long-tail, low competition keywords for attracting a specific audience. By just spending a few hours browsing results on the YouTube autosuggest feature, you can get a fair idea of what the audience in your niche is looking for. Google Trends is another free tool you can use to narrow down keywords for potential video content ideas.
 
Research shows that the first 15 seconds of your video are crucial for hooking in or alternatively turning off viewer attention. Once you get your content ideas in place, begin working on the presentation. Instead of a boring rambling introduction to your brand, use the first few precious seconds to get right to the point. Say you are a small knitwear company or jewelry brand. Start off your video by sharing that you will be teaching the viewers how to knit a scarf or pair handmade jewelry with trending fashions. A funny visual or dramatic start to the video are some other ways for making those first 15 seconds count.

Consistency of Content

Just uploading quality content is not enough. To get real YouTube subscribers as a small business, you need to maintain a consistent upload schedule. Webcasts and webinars are some content options that small businesses with limited resources can exploit. Break down brand tutorials, product demos and webcasts to create a series of videos out of them. A company video can seem like boring content. But you can mix it up by doing an intro video of your employees or long-time clients. You can even introduce your business origin and story in your own words by putting yourself in there.

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Call to Action

Adding a Call to Action to your content is such an obvious step but can often be missed. As a small business especially, you need to make sure that your videos and descriptions both contain an easy-to-access call to action. Make sure to end your videos by asking the viewers to subscribe, leave a comment/feedback, and visit your site. You can also plug in your social media handles, ask viewers to share your content there, and follow you for deals and giveaways. A mention of giveaways, rewards, and discounts makes for an irresistible call to action. But you can tailor your call to action with trial and error any way you want.

some tips you can use for retail marketing via YouTube

Increase Interaction

Once you have uploaded your videos, use the first few crucial hours to engage with the people who leave comments. Post a personalized reply to the first few people who reply to your video. Use the YouTube community tab to ask for specific feedback and pin the comments you like most at the top. You can even poll your audience for ideas on new content and get insight into what didn’t work. As a small business owner, you can even use comments to direct interested people to your website or other social media profiles. This way they’ll get a direct personalized link for purchase. And even if they don’t buy, your website and business will be brought to their attention.

Video Titles

Video titles should not be an afterthought. While you should definitely avoid a clickbait title, a good tile with easy recall value can help you gain views over time. YouTube titles can also make a huge difference to your channel searchability. Optimize keywords in your title to gain visibility and rank high on searches. Short obvious titles like “Product Demo” or “Knitting Tutorial” are not going to earn any clicks. Instead, be more specific with titles like – “5 Ways to Wear “. With an eye-catching thumbnail that illustrates the versatility of the dress, you are sure to grab maximum eyeballs.

Category and Tags

You have an option to add category and tags when uploading videos on YouTube. Use the functionality to add relevant and high-ranking/trending tags and manually add modifications of tags suggested by YouTube.

Useful Description

Maximize the use of the video description feature on YouTube. Provide a short and informative paragraph describing what users can take away from the content. You can even break it down into pointers to improve readability. Use bigger fonts, bolding and colors to make sure your description doesn’t get missed. Make sure to add a message to connect on other social media handles, subscribe and leave feedback.

Collaborations

Collaborations are a great way to cross-promote and the collaborations don’t need to be relegated to individual creators. As a small business, consider collaborating with other small business owners with YouTube channels. The more organic your collaborations, the more effective they will be in driving sales. For example, if you are a handmade pottery business, collaborating with a clothing business will not really make sense. Instead, you can collaborate with a small coffee/tea brand or second-hand furniture business. Pitch your wares to other small businesses and create an engagement vortex that will help you both.

Customer Testimonials

All small businesses understand the importance of building credibility in the over-saturated retail space. A great idea for video content that can help increase sales and boost reputation is testimonial videos. Video testimonials are also generally more impactful than written testimonials on your website and social media handles. Remember, the key is not to make it too obvious. You can integrate a testimonial seamlessly by collaborating with an influencer who is also a customer of your business. This will make the video read more organic and thus more effective.

User Accessibility

Conversations around accessibility have spread to the YouTube sphere as well and with good reason. Making your content accessible to a wide audience is also just good business sense. Make sure to enable subtitles on your videos by turning on auto-captioning. You may have to edit for accuracy. But it is actually pretty easy. For wordier videos, you can even hire a third-party agency for the captioning work. As captions are off by default, your regular viewers won’t be affected.

When talking about user-friendly content, annotations and pops-ups can be extremely distracting and take away from the video viewing experience. Avoid adding pop-ups to retain viewer attention, and place links to related content in the description instead.

Promote Your Videos Across Channels

You can use your company’s other social media handles to promote your video content on YouTube. Use a cross-platform social media marketing strategy for organic growth. Spread the word on all channels like Twitter, Instagram, Facebook, etc., at the same time. And don’t forget to add a clickable link that directs the viewers straight to the video. A swipe-up link on Instagram will direct viewers straight to your channel and is a better option than just sharing the fact of upload. Make it easier to get those YouTube views by providing an easily shareable link. Your YouTube video can also be embedded on your business website, which is especially great for generic content like tutorials and demos.

Understanding How To Use The Youtube Trend Of “#Unpopularopinions” To Increase Your Subscriber Count

Are you a YouTube newcomer or a struggling creator with middling success? If you are, and need some content advice, read on.

Every small and mid-size YouTuber knows that all it takes is just one viral video to skyrocket their subscriber base. Finding a topic for that one unicorn then becomes a major obsession for creators. Most YouTube studies show that an almost sure-shot way to improve your video visibility, ranking, views and subscriber base is by creating videos around trending content.

One such trend that has been around for a few years and doesn’t look like it’s going to go away any time soon is “Unpopular Opinions”. You may have even seen unpopular opinions being shared on other social media platforms like Twitter and Tiktok. There are many reasons behind the burgeoning popularity of this trend. Below we’ve listed some reasons why you need to jump on the YouTube “Unpopular Opinions” train and how you can use it to grow your subscriber base.

Trend Spotting

Any quick google search will show that trend spotting is an essential skill to master for aspiring YouTubers. The fact is that viewers follow the flock. And by creating content around a trend, you are basically ensuring that they will follow YOU. It just so happens that Unpopular opinions and hot take videos are killing on the platform. Not only that, they are also extremely easy to create.

Unlike videos around fashion hauls, interior makeovers, makeup, food vlogs, travel etc., “Unpopular Opinion” videos require zero investment. Since they are essentially the opinions of a single person, the research is also minimal. It’s your take on an existing opinion and therefore doesn’t need to be proven with graphs, stats, etc. The less time a creator needs to spend on his video, the more he/she can use to spend on the marketing, editing and keyword search.

Make use of existing tools like Google Trends, YouTube Trending and VidIQ to search which kinds of unpopular opinion videos are currently ranking higher. Play around with the trend to find your own take.

Social Proof

It is very important for any YouTuber with interest in long-term growth on the platform to master an understanding of subscriber psychology. This basically means that they need to research the triggers that compel people to click and subscribe. Social Proof is one such phenomenon that refers to people’s desire to follow what other people are following. They determine something’s importance based on how many people are doing it, watching, it and creating it. If you create content around trending topics like Unpopular Opinions, which many viewers have already indicated an interest in, you are likely to lure them in for more.

Community

Trends basically show what a large section of the YouTube viewer base is interested in watching and is going to search for when they come on the platform next. Chances are that by timing your content just right, you may win some views your way. Unpopular opinions are spread across genres and niches. Once you have identified that sharing unpopular opinions is a trending topic, create a unique, untapped angle for your niche.

Say YouTube is saturated with “Unpopular Opinions” regarding fashion trends, don’t create yet another video sharing your unpopular opinions on that topic. Instead, use the broad theme of “unpopular opinions” to share your opinions around a niche that is relatively unexplored. For example, dark academia has become all the rage across YouTube and Instagram. If you are a chronic YouTube viewer or creator, you may have noticed modified versions of the trend gaining equal ground. People have been sharing their own riffs on dark academia in the form of grey academia, light academia and pastel academia. In order to stand out from the millions of videos on Unpopular opinions, make yours about a smaller niche. Since competition for that will be lower, people searching for unpopular opinions on that topic will be able to find your videos easier.

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Research

In this somewhat dark post-Covid-19 world, nostalgia marketing and nostalgic content have become more popular than ever. People want to escape into a simpler time and simpler world. Similarly, by researching popular marketing or branding trends, you will get an idea of other content that consumers are being triggered by or yearning for. Use that information to create your Unpopular opinion videos. So, for example, cottage core has become a legitimate interior design trend that is almost ripe for mocking. Creating an unpopular opinion around this very popular trend is sure to get you eyeballs.

Doing research into other creators’ take on the trend will also give you an idea of what you can do differently. This is especially important for creators in the process of building their subscriber base. People with existing fan bases can afford to be lackadaisical and repetitive. However, when you are a small creator, you can’t risk being caught aping successful creators.

YouTuber

Stand out by delivering uniqueness

Even with unpopular trends, you need to bring something new to the table. Unpopular opinions and hot-take YouTube videos are a dime a dozen. Do your own riff on this over-exploited trend by sharing the reasons behind your unpopular opinion. Do a deep dive into the topic you are sharing an unpopular opinion on and use it to make your case. Just sharing a hot take sitting on your couch with some clichéd reasons won’t get you a tonne of love. What will, however, is a video that really goes into it, explores the topic in-depth and comes up with some indisputable reasons why.

Viewers love scandal and clickbait. But they also love a good fact sheet. Say you are sharing your unpopular opinions on the Kardashians. If you are not a fan and just share the opinion for the sake of a video, your viewers will definitely see right through it. Unpopular opinions on this controversial family will get you views without a doubt. But by adding receipts, statistics, proof etc., you’ll make your content fool-proof and evergreen.

Be a little controversial or scandalous

Don’t be afraid to be unlikable and push some buttons when creating unpopular opinion videos. By their very name, unpopular opinions aim to skewer popular conceptions and research shows that clickbait-ey, scandalous content gets eyeballs. Use this knowledge to make your unpopular opinion on a person or topic that has a huge fan base. You know what we mean – K-Pop bands and musicians like Taylor Swift have strong and vocal fanbases that are ready to fight for their stars. These are the ones you need to target.

Look, we realize this could backfire if fans descend on your channel en masse and create havoc in your comments. However, the potential for a windfall is equally great. There is no way the “army” will be unable to resist an unpopular opinion on K-Pop, neither can the Swifties avoid coming out in huge numbers to defend their queen. In addition, you are guaranteed sympathy points from non-fans. People love a good underdog David and Goliath story. And by taking on the stans, you will definitely get noticed. Just remember to be honest and not drag down people only for views.

Be sympathetic

Creating an unpopular opinion video about a popular opinion that isolates demographics or viewers is a sure shot way to get some love from these ostracized souls. For example, most people fear aging and irrelevance, introverts worry they are not cut out for success, and fat people think they don’t deserve love. Crating unpopular opinions that are sympathetic to the targets of popular opinions will get you some major props and views from said people.

So where Youtubers are busy creating content on how to combat aging, skincare advice for aging skin, losing pandemic weight, lend a sympathetic ear to your viewers. Go against the grain and create an unpopular opinion video around why aging is great, fat equals happy and introverts are actually the most successful in the world.

Authenticity

People can tell when creators are just jumping on the bandwagon, and that’s when trends get beaten to the ground. There is something to be said for topic fatigue. I mean, how many unpopular opinions can a person watch and for how long anyway, right? Sooner than later, people will wean themselves off and start desiring other content. Trends, by their very nature, are cyclical. To win real YouTube subscribers and grow your channel, be authentic when sharing your unpopular opinions and make sure it’s a subject you actually feel strongly about. Loving pineapple pizza is not an unpopular opinion worth expounding upon in a YouTube video. It’s a been there, done that opinion, and nobody is looking for a hot take on that.

Aim for evergreen content that is click-worthy

Sharing unpopular opinions about cliches will not get you clicks. The fact is you need a robust topic to sink your teeth into to qualify as a video topic. For example-an unpopular opinion about Pineapple Pizza is not substantial enough for a 15 minute or less video. I mean, how much is there really to discuss on the merits of pineapple pizza? Opinions like these are best shared on Twitter or short-form videos on Tiktok. Your unpopular opinions need to have more meat to attract subscribers on YouTube.

Make it interactive

Get your fans and existing subscribers involved. There’s nothing like the power of a chorus line. Use it. Ask your fans to share their most unpopular opinions or create a survey to get some data in place. And then do your take on their hot take. Another way to pique people’s interest is doing an unpopular opinion on videos shared by existing big creators. If you are a small creator looking to gain subscribers, try piggybacking off another creator’s success.

This is how tea channels and channels that discuss popular creators like Jenna Marbles, Logan Paul and PewDePie have gained such massive followings. Or fashion channels that recreate trends of other popular creators end up getting high views. Everyone loves a good catfight and, more than that, they love to see the little man win. Doing an unpopular opinion on X creator’s unpopular opinion might win you subscribers just based on the underdog phenomenon.

Topical

Even an unpopular opinion trend needs to keep up with trends. Sharing unpopular opinions on things that have already been discussed by other creators will not do much good for your channel. But by latching onto something in the zeitgeist, you can potentially gain virality. For example, the Friends reunion is highly anticipated.

Doing an unpopular opinion video on why the show is overrated when the buzz is at an all-time high could really work in a creator’s favor. The same goes for seasonal unpopular opinions. During Christmas and Halloween, YouTube videos will be filled with Halloween costume try ons and Christmas cooking content.

Using seasonal occasions to create unpopular opinions is a great strategy. Use popular holidays like Christmas, Valentine’s and Halloween to create content that is atypical. Instead of creating videos on Christmas gift unboxing, gingerbread house decorating, etc., share your seasonal unpopular opinion. In the middle of all the good cheer, sharing an unpopular opinion like ‘I hate Christmas – Here’s Why’ is sure to become click worthy. A scrooge-like figure is ripe for entertainment. And your followers will love the levity around all the seasonal cheer. After all, holidays aren’t fun for everyone. People may be away from families, from friends, single. These are the people you are targeting. Chances are you’ll win the merrymakers your way too.

Do a riff on unpopular opinions

Irrespective of niche, creators are sharing their unpopular opinions and raking in the YouTube views and subscribers. In order to stand out, you don’t have to do the tried and tested typical unpopular opinion trend where somebody gets on their soapbox and rants on a subject. You can modify the trend and still milk it for views. For example, share an unpopular opinion about unpopular opinions, explain the trend in a YouTube video and the psychology behind it. Rank unpopular opinions or react to people’s unpopular opinions about you. You can even share your opinions in real-time through YouTube live streaming. Go through unpopular opinions during a live stream and share your real, unedited, unfiltered thoughts. Maybe get your friends and community on it too, and get a group around to share their unpopular opinions debate style.
 
Unpopular opinions are undoubtedly a godsend for new creators who do not have many resources to create content. Much like the low production value vlog videos on YouTube, all you really need to create Unpopular Opinion videos is to have a strong opinion. That’s it. However, make sure not to jump in blind and make a detailed plan before creating unpopular opinion videos. Due to their ubiquity and ease of making, many people are jumping on the trend. However, to get real views and subscribers from your YouTube opinions, you need to be strategic. And finally, make sure to pepper in unpopular opinions with other kinds of content, so your channel doesn’t become stale. The idea is to keep your viewership guessing to get those YouTube likes. If all you share are unpopular opinions, viewers will eventually lose interest and may even unsubscribe.

Everything You Wanted to Know About Millennial & Gen Z YouTube Video Consumption Patterns

Different generations have different consumption habits. Whether it be social media or targeted offline advertising Millennials and Gen Z respond in a way that is very different from the previous generations. 

Youtube has been a very popular video app since its inception in 2004. Appealing to both companies and individuals alike Youtube has been a major part of almost all Gen Z and Millennials’ lives. You as a brand will have to diversify your content so that it can appeal to these younger generations. 

Although they may be young, Millennials and Gen Z make up the majority of the workforce and will shape the future. This is why you should pay attention to video trends so that you can click with them. Generational relatability will let your brand be in vogue and be relevant as the customer changes.

Both these generations consume more video content than the previous generations which makes video marketing king once again. Now that we have established that video is still the best medium for reaching out to people here are few things that separate both generations. 

Gen Z

Aged 7-22 this group was born when social media was in its nascent stages. As they grew up social media started becoming a norm for every household and as adults, they are experiencing the peak of it. Youtube and Instagram are particularly popular amongst Gen Z and most tend to use it on a daily basis. 65% of them use Instagram daily and 62% are on Youtube daily too. With the boom in mobile technology, these apps are now available in the palm of their hands. 

Patterns and Habits of Gen Z

Gen Z spends 37% of their time on Youtube and 35% of it on Netflix. With video being the main medium of consumption advertising on these platforms would be a sound marketing strategy. They spend their time mostly following influencers like David Dobrik, Emma Chamberlain, and PewdiePie. These are the new age celebrities who influence the whole generation on various topics. From fashion to health tips and gaming. Influencer video marketing has been on the rise and has seen great results for most brands. You can think of them as mini brand ambassadors that drive engagement and viewership. 

Consider partnering with influencers for your marketing strategies as they add relevance to your brands. You will reach a far larger audience as compared to the ads on the platform. They also trust the influencers more as they are a sign of credibility. 

Learning from Youtube

80% of Gen Z say that they have used the video platform to gain knowledge on something. Whether it be school-related or DIY or something they are passionate about, Youtube has helped them in one way or the other. 68% say that they have learned or improved a skill by simply watching videos on YouTube. This drive to improve every day has been present in people since time immemorial but people never had access to such information. 

Gen Z thinks of Youtube as both an entertainment and knowledge resource. With many lessons available on the platform many use it for clearing their doubts and also strengthening their concepts. The growth that they have seen is great.

Taking a break from everyday stress

Most of Gen Z has admitted that the school puts a lot of pressure on them. To relieve the stress they log into Youtube and try to relax. With Youtube having their favorite celebrities and relaxing music they can tune out of their realities for a bit. 

New Media and Gen Z

They are used to being around a screen but TV has lost its relevance for them. They stay updated on current topics and get all their information from social media sites. This makes it tough to market to them with traditional mediums. 

Watching and sharing Youtube videos is now a part of their social activity and makes them feel more connected. 

And it is not only viral videos that are being shared. These could be anything from how to tie a knot or comedy sketches. They share these videos with their parents too to strengthen their bond. Many influencers have advocated for sharing of videos inter-generationally so everyone understands each other’s point of view. 

This sharing of videos makes people come close together and have a common topic to start a conversation. Being relevant is very important to Gen Z and sharing YouTube videos is one way of doing it. Being up to date on the various trends and their favorite influencers helps them in socializing and connecting with people their age. 

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Millennials

On the older side of the spectrum but with much more purchasing power the Millennials are also a great group to target. They are the ones who witnessed the birth of social media first hand and know its importance. 

The generation that streams most of its shows Millennials as a targeted demographic can do wonders for your brand. 70% of millennials have used to learn new things or improve upon their skill set in general. With an open-source knowledge base like Youtube being available many have revived their hobbies and have gotten better at them too. 

47% of the Millennials watch their favorite things either on Netflix or Youtube. This makes Youtube a very lucrative opportunity for advertising your goods or services.  

New media and Millennials

Since they were there at the birth of social media they can be called the transitory generation. They witnessed the death of the landline and dial-up internet first hand and embraced mobiles and wi-fi too. More than half the millennials get all their news from online sources. 

Youtube has been a great source of being relevant for both teens and young adults. With many news agencies now having their own Youtube channels it is only a matter of time before old mediums are completely forgotten. Since a lot of time is spent on these video-based apps it is necessary that you advertise here for maximum impact. 

New media and Millennials

TV or Stream

Although many Millennials still watch traditional cable TV the numbers are very low. Smartphone engagement is on an all-time high which makes them very receptive to your ads. In a study conducted it was found that 66% of millennials are annoyed by promotional videos. 

Overall, Millennials spend a lot of time on their phones and if your ads are targeted towards them then they need to be quick and educational. Having a strong disdain for promotional videos it is best that you make ads in such a way that they show the product in action right from the get-go. 

Marketing to Gen Z and Millennials

Gen Z and Millennials react differently to ads but are not very different when it comes to trends and engagement. Although Millennials have more purchasing power right now, in a few years Gen Z will be in the same spot too. 

With Gen Z it is best to make videos in a format that is popular amongst them. They still look for peer approval and would easily follow trends too. See what their favorite influencers are doing and make a video in that style.

You will be surprised as to how efficient such a video can be. They will take some time to make but once you get it right many people will start engaging with your ads. 

How to market to both

Similar to be put in the same category but not similar enough to have the same kind of videos, marketing to Millennials is different. They still respond to ads that were popular in the early 2000s and do not mind the plug. But despite this they still want ads to not feel like ads and not ruin their watch time. This has been a common theme in 21st-century ads. If your ad is disruptive and cuts in between their favorite show there is a very high chance that they will not pay any attention to it. 

It is in your best interest to target these demographics as they are the future. They will influence all decisions in the future and having good credibility and trust amongst them is a great way to increase brand awareness. 

Youtube Subscribers and Youtube Views are also some metrics that the newer generation use to see how good the company is. They will spot it quickly if you do not have real Youtube subscribers and it is best that you have a follower count with organic subscribers.  

As mentioned before video marketing still remains king in this world, it is only that the platforms have changed. Brands have been quick to adapt to these changes but with extreme competition, it is best that you also experiment with things.

Things that might strike a chord with Gen Z might be different from ones that might appeal to Millennials but it is up to you to find something for both. Work with your video production team and get a better idea of what might appeal to the younger people. It is important to understand these things for making a high-impact ad and once you get it right, try to keep up with these video trends.

Your Guide to YouTube Marketing for a Business that You Legally Cannot Sell Online

Businesses have to navigate through various hurdles when marketing online. But if you are in one of the contraband categories then Youtube marketing becomes especially hard. You will have to come up with clever ways to market your product.  

Marketing your product will not be an easy task as your videos can be flagged. But if you are a little crafty with them then you can easily bypass these rules and grow your channel.

These are a few tips that can help anyone looking to grow their Youtube channel and get more views and subscribers

What do you want to get out of the channel?

In short, define your goals. You should have a clear idea as to why you are making the channel and what you want to get out of it. Whether it be brand awareness or increasing sales you need to make your videos in such a way that it is apparent what you are trying to do.

Define the target audience and get them to your landing pages. Getting more views can be beneficial if you are trying to establish your brand in the public eye. Having a goal in mind helps you get a head start and streamline all your videos together. It is normal to deviate from the theme from time to time. 

This will minimize confusion in the future and also let you navigate the waters easily. Marketing things like sex toys and alcohol can be tricky so it is best you do not take a lot of risks. 

Channel Aesthetics

An often overlooked part is your channel name and aesthetics play a very large part in marketing and branding. Name the channel in such a way that it is easy to find or unique. People should not have any difficulty remembering the name of the channel and the brand associated with it. 

Work with a branding specialist and copywriter to get more ideas. Your channel icon, art, and about section are the new first impressions. People will glance at all these metrics and decide whether they want to stay or not. Make sure your channel art is vibrant and full of life.

Youtube has guidelines and full walkthroughs as to how you can get a great channel art that is compatible with their guidelines. A simple design that will be consistent with your company’s branding will be a better fit than a complicated design. Also, make sure you have the right to use the image that you are going to be using. Make sure everything looks good on your end and remember that your channel art will look different on different devices. 

About Section

Essentially this is the first part of your sales pitch to make a viewer stay when they click on your channel. This is a great section to tell people more about your company, your ethos, and what you like to do. Link your company’s website here so that people can sign up for your newsletter and exclusive deals. 

Use the correct image sizes and follow all the YouTube guidelines for the best result. If you do not do that your images can appear to be distorted or not within the frame.

Uploading Videos

Making videos can be tricky but if you show how your alcohol can be used to make cocktails or related to gun safety then it is possible. There are many channels that have made a mark by making educational videos on various topics just using their own products.

For example, the Tipsy Bartender has made a multimillion channel by uploading tutorial videos on cocktails. He uses his own brand of alcohol and sneakily markets them like this. 

Keep in mind that if you are starting out do not worry about production quality or your setup. Better video production gear can be bought later on. 
Most people need to connect with the brand, and they do not care much about the production value.

Playlists

If you have tutorials or related videos you can club them together to make playlists. Putting related videos makes it easier for viewers to get an in-depth look into a topic, and they do not have to search for the next part. In a playlist, the next video will play automatically giving them a seamless experience. 

Playlist encourages people to watch more of your videos which in turn increases your views. The autoplay features can do wonders for you as it plays one of your videos after the other ends. You can also feature playlists on your channel page so that they are easy to find. 

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Share the videos

Organic search alone will not make up the bulk of your views and likes in the long run. It is best that you advertise each of the videos you are posting on other social media handles too. Cross-platform posting really helps people know more about you and gets you engagement too.

Make sure all your social media handles are synced and you upload the notification of the video as soon as it is available. You can also email the video link in your newsletter and let people know. 

As the topic becomes more popular you will see more and more people searching for it organically and seeing the playlists. Make sure you feature a few of them on your channel page for maximizing your views.

Data Analysis

Data Analysis

Youtube has a built-in analytics section that gives you detailed information on many aspects. Whether it be which demographics your video is popular in or how long the average user is watching your video. It is a great way to know your audience.

Use this data and cater to the demographic that responds well to your videos. This way you can get an idea of how long the video should be and how you should style them. In general, a highly engaging and short video does better than a video that is long. But certain tutorials can have better audience retention. 

Audience Engagement

This is something that companies overlook sometimes. You should not just upload the video and forget about them. Try to reply to a handful of people and clear their doubts too. Do not take too long to respond as people will find a solution themselves then. 

Within the first few hours reply to most questions and if they have any more doubts ask them to email you. This way you can establish credibility amongst the public and also start developing a community.

When people see brands responding or engaging with people on the internet they start trusting you. They then also think that your customer service will also like that and buy your product or services without any hesitation. 

Video Accessibility

Make sure the video is available worldwide. You can also add captions and subtitles to make the video more accessible to deaf or hard of hearing viewers. Not only does this make the video easier to access for people with disabilities but also makes your community more inclusive.

For long people have forgotten about everyone who has been affected by disabilities. Including them in your community and taking special actions to support them can go a long way when it comes to social media. 

Decide who will have access to the channel

If you are the only one who is working on the videos then it makes sense to have full control. But if you have a marketing team in place then it makes sense to give one of them access too.

They can respond to the comments and engage with the audience on your behalf and build a brand image. Remind them to be courteous and try to answer all their questions. Ask them to redirect the audience from the video to email or the website. 

What does it take to be successful?

Youtube views and Youtube Subscribers are two metrics by which people will judge your company. Having more of them instils trust in your buyers and have a reputation in the market. Remember never to buy followers or likes as it can hurt you in the long run. 

Always aim to get real Youtube subscribers as they will lead to organic growth and help your brand build a reputable image. Be consistent with your upload and keep the Youtube guidelines in mind always.

Your alcohol, sex toys or tobacco business still has a chance of growing on Youtube. Creative marketing tricks like these work great for any brand and will give you an edge over your competitors easily. Having a network of loyal clients helps you in the long term. If your growth is genuine and your product/service is up to the mark then you can have a long career in the field. 

A successful Youtube channel does not happen in a few days. It takes months to build up an audience and make people know more about you and your brand. You as a brand should not give up and constantly keep uploading your videos. Whether they are educational or sales-related, remember to space them out so that your feed does not look like one big sales pitch.

We will be more than happy to answer all your questions and clear all your doubts. For all your Youtube Marketing needs feel free to contact us.

Streamular.com and its Free Twitch Followers Service – A Complete Review

Birthed in 2013, Streamular.com has its offices in Canada and the United States of America. The website boasts of its ability to help you increase your high-quality follower count across various social media platforms such as Twitch, Instagram, Pinterest, Spotify, Twitter, SoundCloud, Tik Tok and YouTube “with just a few clicks”. Basically, Streamular is a social media marketing company. Since 2019, it has started a service of providing its users with free Twitch followers. 

In this review, we will cover how to get started with Streamular and how to get free Twitch followers. We follow up with the advantages and disadvantages of this website and whether it’s safe to use, and whether we recommend using this service. Let’s get started.

Getting started with Streamular

To begin, you must first log in to Twitch via Streamular. Click the Register/Login button which will take you to the appropriate page to integrate your Twitch account into Streamular. Don’t worry if you don’t already have a Twitch account. You can sign up for one on the same page that enables you to log in. If you have an account on the live streaming gaming platform, you can skip the following steps and simply read the last paragraph in this section. 

  • To sign up with Streamular, simply click the ‘Sign Up’ option and enter a username and password of your choice, re-enter your password and mention your date of birth and email address. 
  • On the next page, you will be required to solve a puzzle to prove that you are a real person and not a robot. 
  • After verification is complete, you are required to authorize the TwStreamApp to access your public Twitch account information including your email address. After clicking Authorize, you will be redirected to https://app.streamular.com, which is not owned or operated by Twitch. You can revoke this authorization at any time. 
  • At this point, you will have received an email from Twitch with your verification code. Click the Verify Your Code button and you will be taken to your Twitch Dashboard. 
  • Here, a pop-up will ask you to select one or more categories or channels being streamed. Select your areas of interest and voila! You’re done. Your Twitch account is ready to explore. 
  • You can go back to the Streamular site at this point to select other plans if your heart so desires. 

Now, what if you already have an account on the live streaming gaming platform? Then, click on the ‘Log In’ option after clicking the Register/Login button on the FAQ page. On logging in you must enter your four or five areas of interest in Twitch. Let’s say you selected Talk shows and podcasts, makers & crafting, beauty & body art, ASMR and Games: Educational. Note that this selection is permanent and cannot be changed in the future so think carefully before you choose the options. Click ‘Complete Setup’ and you are good to go.

Selecting your free Twitch followers plan

After you click on the Complete Setup button, you will see the Member’s Area. Here is where you will select your plan. If you opt for the Free Plan, you can expect to put in some effort. If you choose a Paid Plan, the process is automated for you. 

Once you activate the Free Plan, you will be entered into a queue. After waiting for a bit for the plan to load (for us, it took three minutes), a popup congratulating you on activating the service will show up. It comes with the warning that should you unfollow any profiles through its service, you will be banned from Streamular. We noticed a mail in our inbox immediately telling us that we have a new follower. To be honest, we are impressed by how quickly this happened. 

Streamular Selecting your free Twitch followers plan

How does it work?

We did say you will have to put in some manual effort. So, what is it you have to do? Well, to build up a base of followers, you must first follow a minuscule number of accounts with similar interest as you. Your plan is activated once you follow the required number of channels. That’s it! Once that is done, you can expect an uptick in the number of your Twitch followers over the next 12 hours. You can expect to gain up to 10 free Twitch followers after every free activation. 

Once those 12 hours are up, you must find new channels to follow and your plan is reactivated. Basically, you need to bookmark the Streamular website and return to it daily to activate the plan. You can keep reactivating the plan every 12 hours for the rest of your life. All this for free!  

Once a plan has been activated, the selections you made will match you with followers who have similar interests. So, if you selected talk shows and podcasts, makers & crafting, beauty & body art, ASMR and Games: Educational as your area of interest in the aforementioned steps to getting started, guess what? Your followers will be as into these topics as you are. Isn’t that great? 

Advantages and disadvantages of using the Streamular website 

Twitch is the largest live streaming platform in the world. It has over 15 million viewers who are active every day, three million of whom stream monthly on the platform. Surely you want to leverage this count and graduate from simply existing on the platform to improving your influence and getting discovered by a wider audience. Higher your follower count, better your reputation as a streamer, causing your income to skyrocket beyond your wildest dreams. Twitch users can earn up to $350,000 every month. That, my friend, is a huge advantage from our perspective. 

While you do not have to share your Twitch password with Streamular, it does require you to set your account to ‘Public’ to be able to use the latter’s services. So that is one of the few disadvantages. 

Streamular does not govern your activity on the site and has no control over whether you follow, unfollow, subscribe, unsubscribe or comment on a channel. You control every aspect of your Twitch account even if it has been integrated with this service – a major upside to using such social media marketing services. 

Your follower count is closely observed and each channel that follows you is carefully scrutinized and verified by Streamular so you can rest assured that these parameters are accurate. 

It is possible that you may lose followers if your content is not up to the mark. Do note, however, that good quality is imperative to keep your channel and content interesting. You may want to develop a fixed time for when you will stream, watch the kind of content being put out by other streamers, and use your other social media platforms to promote your Twitch content. This will keep things interesting.

Since this is a service that enables streamers to get free followers, there are many more people like you using this exchange service to improve their base of subscribers. Your Twitch following will vary from big brands to regular individuals who have just started out. Depending on how you see it, this could be an advantage or disadvantage. You may have heard of the saying “Any publicity is good publicity.’ or ‘There’s no such thing as bad publicity.’. 

Do we recommend using the Streamular service? 

If you have a huge social media marketing budget, we recommend opting for the premium plans – there are a bunch of those. You can not only buy followers (an automated process), but also purchase likes, views, plays, comments, subscribers and watch hours across all the major social media players. However, if you are just looking to get your feet wet in the world of Twitch and improve your branding, we highly suggest trying out the free plan.

At this point, you are probably wondering: Is the service legit or should you avoid using it? Streamular is a safe bet because it constantly updates itself with any changes in social networking channels, so you don’t lose the followers you have so carefully built up over time. Another reason to trust this service is that it has been around since 2013. Streamular claims to be a trendsetter in the industry in which it operates. 

The many testimonials on the home page will further help allay your fears over whether this is a trustworthy site. Many users vouch for its dependability over other similar sites which turned out to be scams. Also, the site operates under strict confidentiality and is secure and private. The website is rated as Excellent by as many as 97% of reviewers and has a 4.7 rating (out of 5) on the Trustpilot website. Some reviewers claim that they have been getting 20 followers every day since they started using Streamular without spending a dime. 

So, in conclusion, yes, we do recommend the Streamular social marketing service to gain free Twitch followers especially due to its cost-effectiveness and ease of use. 

The Ultimate Guide To Using YouTube Community Tab for Marketing

YouTube has been around for what feels like forever. And its value for subscribers looking to market their brand is also continuing to grow. In fact, 9 in 10 marketers plan to use YouTube in their 2021 marketing strategy. Building a loyal community of YouTube subscribers who hang on to your every word is one way of doing this. The community tab in YouTube is a tool that creators can use to create a relationship with their audience and market themselves, their brand and any merchandise they plan to sell. Fans can interact with creator’s posts, comment, share and create a loyal community over time. Let’s discuss what a community tab actually is and how it can be used as an effective marketing and branding strategy.

Basics of using a community tab

First things first. Your channel needs to have over 1000 subscribers for you to get access to a community tab. Once your channel has passed this benchmark, it may take up to a week for the tab to show up.

Once the community tab is enabled, you can start posting and interacting with your audience. To create a post on the community tab is simple. All you need to do is sign in to YouTube, select upload at the top of the page and then click the ‘Create post’ tab. You have different options for structuring a post. You can write out a text post, add a video, a poll or GIF. Once you’re done, click post and you’re good to go. Your YouTube subscribers will have access to your post in their feed and get a notification each time you post.

How to market through the Community Tab?

Think of the community tab as a supplement to your regular uploads- an additional way for you to engage with your audience and track their response. The comments and likes on your community tab is another metric you can use to convince brands of your social media standing and attract advertisers.

Let your audience know

First things first, you need to inform your audience about the existence of the community tab. You can create a short, snappy video on your regular channel and ask fans and subscribers to use the community tap to keep up with the latest updates.

Support other creators

You can engage with other creator’s community tabs to bring more awareness to your own, and over time, create a cross-channel promotion network. The more people that are aware of the existence of your community tab, the better. Even long-time subscribers may need to be told to look out for updates on the community channel. If you are new to using the community tab, your fans won’t think to engage there. If you have a secondary channel, vlog or podcast, you can use the community tab to promote that too.

Crowdsource ideas and gather feedback

Use the YouTube community tab to poll your audience, ask for suggestions for new videos and feedback for old ones.

Teasers to promote your main video

Use the community tab to build anticipation for an upcoming video, update progress and inform about when the video will be uploaded. Some YouTube creators don’t follow a regular schedule. For such people, the community tab is a great way to keep the audience on their side, apologize for delays and keep them abreast of what’s happening in their life. Share behind the scenes and little tidbits from your daily life. This is a great way to fill in the time between uploads and ensure your audience doesn’t lose interest in your channel. And the algorithm doesn’t punish you by limiting views to your content.

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Promote your merchandise and website

Use the community tab to promote your website, e-store, merchandise. If you are a YouTube creator with a concert coming up, use the community tab to direct subscribers to a link for buying tickets. Use the community tab to inform subscribers of new merch drops and designs.

Unscripted authenticity

Be creative and unvarnished when using your community tab. Remember, the audience has already watched the edited, scripted, polished content on your regular channel. Use the community tab to share your silly side, sense of humor and vulnerabilities. Fans like to feel like they are your friends and family. Share updates about your life, breakup, make-ups and even happy news. And you will build a strong community of real YouTube subscribers who’ll stick by you through the worst.

How to market through the YouTube Community Tab

Respond to comments

Show your community you care. Heart your favorite comments, respond to questions and you’ll viewers will know you are paying attention.

Pin top comments

Post a specially funny or engaging comment from your community up top-maybe a fellow YouTuber’s comment or even a long-time subscriber. Your community will see that first when they check out your community posts. And it’s a way to keep the conversation moving.

Promote a collaboration video

Share information and updates about a highly anticipated collaboration with another YouTuber. Keep your fans abreast of the fact. Maybe add a countdown clock to really amp up the buzz. You can ask your co-collaborator to do the same on their channel, creating a cross-channel promotion.

Shoutouts

Use the community tab to shout out to long-term subscribers or even fellow creators. Use the @mention functionality to make a fan’s day. Special mentions are a great way to spread the love and strengthen loyalty from your subscribers.

Share ‘members only’ posts

Some channels on YouTube offer channel membership which is a paid subscription to your channel for accessing exclusive content. Use the community tab to thank those exclusive subscribers for their devotion using the community tab. In fact, you can use the community tab to create exclusive content directly. An engaged, satisfied and well-cared-for audience will keep coming back for more. Other subscribers may be motivated to comment to get the same exclusive perks too.

Host a Q&A

Use the community tab feature to host an “ask me anything” style Q&A. It’s not possible for creators to reply to or engage with all comments on their video uploads. By informing the audience beforehand on the community tab about the Q&A, subscribers who want to engage can be there bright and early to get answers. You might even gain some new fans this way.

Gather support for project

Are you hosting an awards show, needing votes for an award, holding a fundraiser? Rally your subscribers’ support by using the community tab. Add relevant links and direct traffic where you need it.

Giveaways

Whether you are a big or medium creator, thanking your subscribers for their loyalty through a giveaway is a great tactic. Whoever wins is going to likely share the fact on social media, just widening the circle of interest for your channel. In fact, everyone loves freebies. You may even get new subscribers who will subscribe just to participate. Yes, it may be a little devious getting subscribers this way. But if your content is strong and valuable, the new subscribers will definitely stick around. You can even use the community tab to post reminders, update about conditions, any changes, etc. Many channels, when they are approaching certain subscriber targets, host giveaways to get them over the finish line.

Increase YouTube views for older content

Use the community tab to promote your older videos that didn’t get enough traction. You can even direct users to a special course you have created for them for which they’ll need to click a link. Directing traffic to another site or area where you seek views is an effective way to use the community tab.

Click the bell icon

You know how many YouTubers ask their audience to subscribe and click the bell icon to receive notifications towards the end of their videos. Well, they can do the same thing through the community tab.

Show your products

Are you a creator who also sells products online? Yes, you can always direct the audience to a merch page or website. But it’s better to use photos. Post a photo of the new products you have launched or are launching. And your subscribers can ask questions about prices, sizes and other clarifications right there on the community tab.

Share GIFs and memes

Visuals are so much more entertaining than words. Use the community tab to share topical and trending memes that will make your audience laugh and engage. If you can’t come up with anything, just show a funny, photoshopped image of yourself with a meme-able caption.

The community tab is great for creators to keep the subscribers on their side, issue clarifications, gather support and much more. And the best part is, you can use it to grab eyeballs from strangers. The fact that most people don’t know is that community posts don’t just reach your subscribers. Anybody on YouTube who may be interested in your type of content might see your community post on their feed. In fact, YouTube itself confirmed that they are using the community tab to improve discoverability by showing the community posts to the right users wherever they may be. Ultimately, the community tab is a great way to drive growth for your channel and also your personal brand. Use it wisely and consistently to reap the best rewards.

Close Captioning YouTube Videos: Why & How to Do It

As of 2020, YouTube boasted 2 billion users all over the world. From this figure itself, you must have realized how popular YouTube is. If you are already a YouTuber or planning to become one, you must ensure that your videos reach the maximum audience possible. Apart from creating quality content, you should effectively use the various tools YouTube offers to drive more engagement to your YouTube Channel and videos. One of the easiest methods to grow your audience is by adding closed captions to your videos.

Here is everything you need to know about how closed captioning can help you and how to make the best use of them.

Meaning of Closed Captions (CC)

Captions are often confused with subtitles. While they are very similar, they do not meat the same. Both captions and subtitles are visible on videos as text overlays. While subtitle denotes translations of the audio into a different language, captions refer to the transcription of the audio.

Essentially, there are two kinds of captions- open and closed. Open captions are embedded in the video, and so, they cannot be removed. On the contrary, closed captions offer you a choice whether you wish to show the captions in your videos or not.

Both captions and subtitles are important in enabling smooth communication. Closed captions particularly help in sharing videos with people who are deaf or hard of hearing. Hence, the use of closed captions enables you to reach a greater audience by targeting these groups of people.

Benefits of Adding Closed Captions

1.Gives Greater Number of People Access to Your Videos:

More than 300 million people in the world suffer from hearing disabilities. Most of the time, the ability of these people to watch and understand videos remains limited due to the absence of proper captions. Adding accurate closed captions to YouTube videos gives them access to your content. This helps you to expand your reach as well as enable people with hearing disorders to get accessible videos and thus, an “equivalent experience.”

2.Increases User Experience:

In 2020, a study conducted by the UK’s Office of Communications revealed that around 80% of people in the UK who watched videos with close captioning had no hearing disorders. One of the major reasons behind this observation is that close captioning allows people to enjoy videos in places where they might not be able to play audio. For example, people prefer to turn off the videos when traveling on a noisy train, sitting in a library, working at the office, and so on. In short, forgetting earphones or being in certain places would not stop viewers from watching your content if you add accurate YouTube CC.

3.Enables Easier Comprehension of Content for Non-Native English Speakers:

You will be surprised to know almost 60% of total YouTube views are from countries with a majority of non-native English speakers. You can tap this huge audience by making your YouTube content easier for them to understand. One of the ways to do this is by adding closed captions. Non-native English speakers may not be able to easily grasp what is spoken in your audio but reading the captions will make their understandability better.

4.Increases Number of Views on YouTube Videos:

When you do video captioning, you are able to target a greater audience such as those with hearing issues or non-native English speakers. This automatically increases the number of YouTube views on your videos. But that’s not all. Closed captioning also boost your SEO ranking. Google and YouTube index the captions and thus, enhance the possibility of people discovering your content. Also, Google allows higher preference to YouTube videos that include captions and ranks them on top as they are more informative. Usage of captions also helps in creating internal and external links. This also increases SEO ranking as Google considers these parameters.

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5.Drives More Engagement and Increases Watch Time:

Lastly, close captioning ensures higher engagement from YouTube viewers. This is essential for the growth of your YouTube channel. Captions also attract better responses and increase social reach. Apart from engagement, video captioning also helps in increasing view time. According to experts, videos with closed captions have a 12% higher view time as compared to those without them. Most of these videos are viewed till the end.

Adding Closed Captions on YouTube

Adding Closed Captions on YouTube

YouTube allows content creators to add closed captions manually as well as automatically. Let’s check out the various ways of adding Closed Captions on YouTube.

Steps for Adding Closed Captions Automatically

  1. .Log Into your YouTube channel and visit the YouTube Studio.
  2. From the menu appearing on the left side, select ‘Subtitles.’
  3. Click on the video you wish to add captions to.
  4. When you click on the video and select subtitles, a search bar will open where you can select your preferred language.
  5. On the selection of the relevant language, YouTube will automatically create captions for your video.
  6. Before saving, go through each caption frame in the YouTube caption editor to correct any errors.
  7. Hit publish once you are done editing.

It is possible that you might not find automatic closed captions for your videos. This could be due to:

  • The audio is too complex in the video for building automatic captions.
  • The length of the video is too long.
  • At the beginning of the YouTube video, there is a long silence.
  • There is overlapping of speech as multiple speakers are present.
  • YouTube is unable to recognize the speech or the sound quality is poor.
  • Automatic captions are not available for the language chosen.

If you face such issues, do not worry! You can add captions manually as well.

Steps for Adding Closed Captions Manually

To manually add closed captions to your YouTube video, follow these steps:

  1. Log Into your YouTube channel and visit the YouTube Studio.
  2. From the left menu, select ‘Subtitles.’
  3. Choose the video you wish to add captions to.
  4. Now select ‘Type Manually’.
  5. Play the YouTube video and type the captions.
  6. After typing all the captions, click on ‘Publish.’

Steps for Adding Closed Captions Via Transcripts

To upload your ready transcripts as closed captions on YouTube, you need to have both your text file as well as time codes. Once you have correctly framed the caption format for your video, you can upload the same on YouTube by following the steps mentioned below:

  1. Log Into your YouTube channel and visit the YouTube Studio.
  2. From the left menu, select ‘Videos.’
  3. Next, click on the ‘Advanced’ tab.
  4. Now select ‘Upload Subtitles/cc.’
  5. Choose from the options- ‘With Timing’ or ‘Without timing.’ Click ‘Continue.’
  6. Select the file with the transcript.
  7. Click on the ‘Save’ tab.

Tips for Closed Captioning

To make the most efficient use of closed captioning, keep in mind the pointers given below.

  1. You cannot reap the benefits of anything unless you have a comprehensive understanding of the concerned subject. In the same way, to reap the highest benefits of close captioning, you must be aware of the different formats of close captions. You must also carefully go through the closed caption format requirements of YouTube. The most recommended formats for closed caption are WebVTT formats, Scenarist (.scc), and TTML. Knowing which closed caption formats enable you to get a certain degree of control over the way your content appears on the Internet.
  2. Low-quality captions can affect your performance. Using automatic caption generating services may prove to be inexpensive and easy to use, but they might also produce low-quality captions. Therefore, before publishing closed captions on YouTube videos, check them carefully to avoid any errors.
  3. To ensure that your videos rank high in terms of SEO, create video captions accordingly. Research and add necessary keywords in your captions. This will help search engines in driving traffic to your YouTube videos.
  4. It works well to keep your closed captions short, simple, and relevant. It is advisable to not exceed more than three lines of text at a given point on the screen as it hinders users reading ability. At the same time, you need to present captions on a single frame for at least a second so that the viewers can read them easily.
  5. Synchronisation of closed captions with the audio is essential. If the audio goes faster than the captions or vice versa, it can disturb the viewer experience and they might stop watching the video altogether.
  6. In YouTube videos involving multiple speakers, you should mention the name of the speakers along with their dialogues as and when they appear in the video. Doing so will prevent viewers from getting confused about who said what.
  7. Grammar check is a must. The captions should be free from spelling errors. Other things that content creators often do not pay attention to are punctuation marks. Incorrect use of punctuation marks can alter the whole meaning of the said thing. Hence, take care of them as well.

Overall, using closed captions in YouTube videos can expand your reach and attract more views and subscribers to your channel.

How to Leverage Negative YouTube Comments to Increase Positive Brand Image?

So, you have received a negative YouTube comment under your video and you are scared this may cause trouble. Now what?
Thanks to the public nature of comments, many brands fret over negative reviews. Some even go out of their way to avoid receiving them. Some others indulge in a blame game with the customers and avoid correcting their errors.

We understand, negative comments can discourage new customers from associating with you, more so when it has managed to garner a lot of unwanted attention. But it’s not the end of the world. In this blog, we have rounded up some helpful comment marketing tips that can help you increase your brand’s positive image while dealing with negative remarks.

1. Keep Track of Your Online Reputation

If you want to turn negative remarks into positive publicity, you need to stay on top of your game. You must monitor your online reputation in real-time. Know when and on what post a YouTube commentator has left a negative comment. Consider setting Google Alert notifications when someone mentions your brand online. Monitoring tools such as Hootsuite allow you to check for negative reviews under multiple platforms and not just YouTube making it easier to track when a comment appears.

2. Express Empathy

It is natural to think some criticism coming your way is unfair. Sometimes it may even seem like a personal attack. But, try to not let your emotions get the best of you and see things from the other person’s point of view. Even if a YouTube subscriber of your channel has left aggressive feedback, it’s probably because something has upset them terribly. Acknowledging their pain and approaching them with empathy becomes the need of the hour to tackle such a sensitive situation.

3. Don’t Delete Your Negative Comments

When a disgruntled customer leaves a nasty comment under your post, the first instinct can be to delete it. No one will know and you’ve managed to wipe the slate clean, you think. But we suggest you don’t do that. Once you do, chances are that customer will notice it and may end up lashing their anger in worse ways on your other social media channels too. Or, they may tell their circle of friends about their horrible experience with your brand and further discourage more people from coming to you.

4. Know You Can’t Please Everyone

A slight negative of being a popular content creator on YouTube is different people have different expectations from you. Since you are constantly under the spotlight, it is bound to happen that someone will be unhappy no matter how smoothly you operate. Find solace in the fact that you can’t please everyone all the time. The likes, dislikes, and opinions on YouTube views are subjective. Learn to take everything with a pinch of salt.

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5. Focus on Your Goals

It is quite easy to lose your way amidst criticism and start questioning or second-guessing yourself. But, power through these challenges and don’t lose sight of your goals. What is your YouTube channel about? Whether it is promoting your accounting services or posting cooking recipes, it is important to focus on what you set out to achieve. One negative comment should not send you spiraling out of control and alter your ideals. Your real YouTube subscribers will stick with you through thick and thin when you continue to work on your principles and give them a good experience.

6. Reply on Time

Today’s millennial generation is quite tech-savvy. They expect a response to their complaint or feedback within a reasonable time if not real-time. It is important you don’t let a negative comment sit unaddressed for days before you respond to it. It sends out a message you are simply not bothered or it is not your priority to attend to your customers. Timing is crucial. The faster you reply to a critic, the more manageable the discussion becomes. It cools down the commentator once they know they have your attention and you are willing to listen to what they have to say.

Turn Negative Feedback into Insightful Tutorials

7. Correct Your Mistakes

The worst way you can possibly respond to a complaint is by blaming it on the customer instead. It is important to not overreact, take a step back and find out what the core issue is. If there has been an error on your end, learn to take full responsibility for it. For example, your video equipment wasn’t set up right and it resulted in a glitch in the video recording. If a lot of your viewers are not happy with what you have made, it is time to address those pitfalls. By doing so, you give your potential customers a reason they should give you a fresh chance.

8. Turn Negative Feedback into Insightful Tutorials

It is possible that some negative feedback may stem from the customer’s fault. For example, they may not know how to use your software properly. When you are faced with such a situation, help the customers correct their mistakes by incorporating ‘how to’ YouTube videos. Record and post a series of tutorials that can enlighten your customers and avoid any misunderstandings from cropping up in the future. Another benefit of consistently posting videos on your YouTube channel is that the algorithm picks it up and rewards you with more views. It auto-suggests the next video to your viewers resulting in a growth of YouTube views, counts and your subscriber base.

9. Know How to Deal with Trolls

Trolls are the people who want to cause trouble simply because they can. Sadly, having an internet connection and a mobile in your hand is all it takes today to spew venom online. Interacting with them can give them more fuel and encourage the notorious behavior even further. So, what can be done? If you know their only intention is to bog you down, take the high road and simply choose to ignore them. Once in a while you may use a typically flawed comment to put your point across with facts so your audience can see the true picture.

10. Propose a Fair Solution Publicly

Since the complaint or negative feedback was made on a public forum, it is only wise to respond to it publicly. When you propose a solution that the audience can see, it creates a positive image for your brand that you play a fair game. They will be able to see both sides of the story and not get discouraged to associate with your brand.

11. Get Fake Reviews Deleted

It can happen that your competitors may stoop low and post fake reviews on your channel through anonymous accounts. When you know they are inaccurate, false or written with an intention to defame you, consider taking them down. You can get more information on YouTube’s terms and conditions to report a review and keep your account positive.

12. Ask Customers to Update their Reviews

If you have been successful in resolving a complaint from a customer to their satisfaction, request them to update their reviews. Or, you can ask them to comment on the original thread of how you handled the whole issue professionally and were able to offer the right solution. This makes you stand out in the eyes of your customers when they can see your brand knows how to value them.

13. Be Respectful

Whether you handle negative feedback yourself or have a team who does that for you, it is pivotal to stay respectful to your viewers. Do not be afraid to apologize if the customer has had a negative experience. Do not add to the problem by being dismissive or rude. Even if the other person takes on an arrogant tone, stay polite, understanding and neutral to avoid the situation from escalating even further.

14. Find the Silver Lining

If not for the negative review, you would never know of your areas to improve. A world without healthy criticism would lack any customer interaction and make it difficult for the brands to understand the customer accurately. It may seem counterintuitive to be thankful for a negative comment. But, think of it as a golden chance to make things right. It is a positive sign allowing you to patiently work towards taking your brand to the next level.

Closing Thoughts

As you can see, negative feedback does not have to be a disaster for your brand. With the right technique, you can leverage the negative comments to your advantage by turning them into positive publicity. Remember, if you are respectful towards your customers and resolve their grievances in time, there is no negative comment that can ruin your business reputation. It all boils down to how valued you make them feel and how soon you can respond to them. At the same time, use the negative reviews to spot the flaws in your business. Work on them so you have a chance to win back your disgruntled viewers/customers.

How to Encourage YouTube Subscribers to Comment on Your Videos More Often?

Introduction

Today, we are constantly witnessing a surging demand for digital marketing. Traditional marketing methods are already becoming obsolete. Television-based advertisements are now making way for targeted YouTube and Facebook Ads. The unprecedented popularity of social media platforms is a major reason for this shift.

With the advent of data analytics, content marketing through social media is offering a higher conversion rate for companies. Unlike traditional media, individual influencers are spearheading this marketing revolution. This encompasses customized content and constant viewer engagement. In all major media platforms, the number of  ‘subscribers’ ‘likes’, ‘shares’, and ‘comments’ are key indicators of this engagement. It is not surprising that comment marketing is becoming a popular concept in the case of YouTube engagement. In this blog, we will explore the idea of YouTube engagement, especially through YouTube comments.

Content Marketing & Social Media

Content marketing involves the creation of targeted marketing material for attracting viewer attention. This form of digital marketing encompasses multiple formats of content including text, video, audio, and images, etc. The major focus here is on delivering customized content to viewers. Data analytics, location tags, etc. enable content marketers with capabilities to gauge viewer preferences precisely.

The success of any content marketing is inherently linked with its reach on multiple social media platforms. In fact, a well-thought-out digital marketing strategy is not only cost-effective but also impactful. This provides endless possibilities for a marketer to broadcast their content anywhere in the world. But this also points towards the need to design highly engaging content that prompts viewers to share it in their immediate circles. For successful content marketing, this multiplier effect created by the ‘likes’ and ‘shares’ of your subscribers/followers. Beyond this, other modes of viewer interaction such as comment engagement are becoming crucial. Let us check how this works.

What Makes Video Content Popular?

Do all types of content create a similar impact on viewers? According to content experts, people react to different content types differently. Among all content types, video content is considered to be the most powerful medium. It has the power to attract viewer attention more than any other form of content. The major reasons for the popularity of video content are,

Scope for Detailing

Video content has high scope for including maximum details about any product or service. This helps the viewer to make informed buying choices. Beyond images and traditional product explanations, this builds trust in the viewer. Apart from detailing, it provides scope for incorporating eye-capturing visuals using animation, special effects, etc.

Viewer Engagement

For content marketing, viewer engagement matrices are very crucial for gauging their campaign effectiveness. Viewers don’t bother to waste time reading long blogs, articles, etc. Similarly, they have very low attention spans. Short video content is very engaging and can capture viewer attention easily.

Multiple Streaming Opportunities

Today, there are multiple channels for the dissemination of video content. YouTube is undoubtedly the leader in this. This combined with the power of social media helps marketers in amplifying their content. In a way, YouTube subscriber base and YouTube views are key parameters of interest for content marketers.

YouTube- Unlimited Growth Possibilities

YouTube is the most prominent video content streaming platform in the world. The platform has more than 2 billion active monthly users and 31 million channels. It offers a wide range of options for content creators to popularize their content. Livestreaming, social media integration, subscriber management, etc. create an ecosystem for growth. According to statistics, YouTube advertising is fetching higher ROIs than TV ads for most companies. The YouTube partner program and other affiliate marketing opportunities are all part of this activity.

Engaging content with high-quality visuals is important for any successful video content campaign. But, a solid YouTube subscriber base with a high level of engagement is the key to unlock the potential of the platform. On YouTube for initiating monetization, a creator needs to have at least 1000 real YouTube subscribers. Additionally, a minimum of 4000 hours of valid YouTube views is also a major criterion. These are the minimum requirements. If you are looking at exponential growth then additional efforts for YouTube engagement are required.

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Modes of YouTube Engagement

The popularity of any media platform depends upon its level of viewer engagement. YouTube as a video content platform is very interactive compared to other similar applications. Moreover, traditional media such as T.V, motion pictures, etc. have limitations when it comes to viewer interaction. There are multiple levels of YouTube engagement. They are,

YouTube subscribers

Subscribers are the backbone of any YouTube channel. It is the loyal viewer community capable of increasing YouTube views. Video content marketing is effective only when there is a highly interactive subscriber community. Due to this, most creators have YouTube subscriber community pages on multiple social media platforms.

YouTube ‘likes’ and sharing

People access YouTube videos through other social media platforms also. YouTube offers sharing and embedding options for content creators. This helps in creating a multiplier effect.

Comment engagement

YouTube comments are a very important aspect of content marketing. It is the ultimate form of YouTube engagement. Especially positive comments about a video help in increasing overall watch time. The YouTube algorithm takes these interactions into consideration and the video can become popular in search activity. This will help in its circulation beyond your YouTube subscriber base.

Tips for Enhancing YouTube Comment Engagement

Tips for Enhancing Comment Engagement

If you want to grow your YouTube channel, it is very crucial to enhance comment engagement about your videos. Naturally, any good content is capable of fetching organic comments. But, this may not be adequate for a thriving video content marketing initiative. You need to take a professional comment marketing strategy. This should prompt your viewers to engage with your content.
Some tips for enhancing YouTube comment engagement are,

  • Respond to comment feedbacks:
    Being a creator, you should be very responsive to the comments from your subscribers. Take every comment as feedback and try to respond to them. Your replies and likes for comments will encourage viewers to post more comments. This will elevate YouTube as a platform for genuine conversations and increase viewer engagement.
  • Feature best comment screenshots on social media:
    People love recognition. It gives them a sense of achievement and celebrity-like status. You can select a few positive comments from your subscribers and flash them through different social media platforms. This will encourage your subscribers to post more YouTube comments. It will also provide organic reach for your YouTube channel.
  • Giveaways and contests based on comments:
    Established You Tubers regularly run giveaways and other contests for their subscribers. This can be based on multiple criteria. It is a good strategy to open a giveaway for the best comments or the most liked comments. This creates enthusiasm among your subscribers and the giveaway acts as an incentive for commenting. You can expect a multi-fold increase in your YouTube comments.
  • Commenting on other creator’s videos:
    As a content creator, collaborations are very important for you. But jointly creating content can be very challenging. Posting comments on other popular YouTube channels is very beneficial for you. You can post positive comments or post your video links as a response to some questions. This will increase traffic to your channel and can fetch you YouTube subscribers.
  • Interactive content making:
    This an aspect that drives most lifestyle and travel vlogs. The aspect of seeking viewer preference on content topics. Most YouTubers encourage their subscribers to comment about topics for their next episode. This drives a lot of comment engagement and subscribers feel honored. You can also conduct Q&A or livestreaming sessions that are driven by comments. 

Benefits of Comment Engagement

Digital marketing through targeted content requires a lot of effort. It is very important to use all the resources to the maximum. The main asset for any YouTube channel is its subscriber community. Your content visibility can multiply by engaging them properly. Encouraging your subscriber to comment on your videos is a major step in promoting this engagement. The major benefits of comment engagement are:

  • Multifold increase in YouTube views
  • Increase in advertising revenue
  • Mechanism for constant improvement through feedback
  • Strengthening subscriber community cohesion
  • Higher search rankings and channel visibility

Apart from increasing ‘likes and ‘shares’, you should also focus on increasing YouTube comments for your videos. This should be a major milestone in your digital marketing strategy.

Conclusion
YouTube content creators are in high demand. Channels with a huge subscriber base are a major medium for advertising. It is a known fact that quality content with consistency is important for the growth of your channel. But it is equally important to expand your YouTube subscriber community. As a video content creator, you should take this aspect as a high priority. Your efforts behind each video become fruitful only when viewers engage with your content positively.

Promoting healthy conversations about your videos is the best way to engage your subscribers. This can be done by encouraging your customers to comment on your videos. But for this, you need to have an active subscriber community. Growing your subscriber base organically is a time-consuming process. Nowadays, you can buy real YouTube subscribers through different agencies. This will help you in delivering world-class content marketing services.

Tax Tips for Non-US YouTube Creators

Social media platforms keep changing and Youtube is also now one of them. Constant updates are required so that the platform does not go out of vogue or become obsolete. With making the community more friendly Youtube has started levying taxes on people who have a Youtube channel. This was already a part of the U.S. based partnership program but now it extends to the whole world.

Non-US Youtube creators will soon have to pay taxes or their revenue can be held by the platform. This is the first time such a tax has been levied. Generally, if you have not submitted your tax info on the Google Adsense account. If you do not file your information a 24% tax will be levied on your earnings.

Here is how you can get started on this. 

  • Log in to your Google Adsense Account
  • Go to the Payments option in the navigation menu
  • Click on manage settings
  • There will be a U.S. tax info section where you can manage your tax info 

Complete the form in that tab and it will lead you to which online form you need to fill. The form is available in multiple languages and can be easily accessed by the account holder. 

How much tax do you have to pay?

The amount of tax will vary from person to person and be dependant on mainly three things 

  1. Whether the country you are in has a tax treaty with the U.S.A
  2. Whether you have submitted all your tax information
  3. How much of your audience is situated in the U.S.

The tax rate would depend on the kind of treat your country has signed with the States. For example, countries like Korea and Mexico have to pay a 10% tax while the UK has to pay 0% to the United States. Just living in a country that has such a treaty does not make you qualified for the tax benefit. But if you submit all your info that would. 

You have till 31st May 2021 to file the relevant information in your Adsense account. This will help Google identify the correct amount of tax on your earnings. If you fail to do so Google will tax you 24% of your earnings from Youtube.

Do I have to pay other taxes?

Yes, this is the amount of taxes that you will have to pay to the U.S. you are still eligible to file your own countries taxes. Get in touch with an income tax lawyer or study online about the taxes in your country. It is important that you file taxes for both the U.S. and your own respective country. 

To avoid harsh punishment by your own countries you should take legal advice from qualified professionals. It is also best that you take action on any of your concerns so that they may be resolved before the deadline. 

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What happens if you do not submit the info?

The default rate on worldwide earnings is 24%, this means you will surrender 24% of your income to Google as per the norm. Depending on the country you are living this can be a lot lesser if you fill in your own information. 

If the information is not provided Google will assume that you are a U.S. citizen and tax all your earnings. This would also include your worldwide viewership instead of the U.S. only audience. 

What about Youtube creators in the U.S

What about Youtube creators in the U.S?

According to Google most of the creators in the United States have already submitted all the relevant information beforehand. They were supposed to do this when they joined YOutube’s Partnership Program. No additional taxes will be levied upon these creators. Youtube taxes are a much-needed change that brings these new-age careers under a regulatory body. Since many countries do not recognize a social media career as a standout line of work most of the times the tax laws are vague.

This is Google’s attempt to make positive changes in people’s attitude towards social media stars. Youtube has seen a huge surge in the number of people using their platform and intends to make it a viable career path.

As social media grow influencers and vlogging will be the new in vogue professions. One must think of these professions from a legal standpoint too. For a lot of years, ambiguity has been there as to how will someone on social media pay their taxes. Being an American enterprise Google has taken matters into their own hands and decided to levy taxes. 

Such taxes will get these new-age professions under a legal framework and make it easier for everyone in the long run. 

What about Multi-Channel Networks?

MCNs are not exempted too. Whether YouTube creators are receiving payout directly from these MCNs or not they will still have to pay. Such creators will also need to file in the relevant information with Google or lose 24% of their earnings. 

Youtube has released several country-specific videos which tell you how you can file your tax information. It is easy to follow and tells you exactly how you can file all your tax-related information. Youtube analytics provide an easy way to find out what your earnings are from the US user alone. This will come in handy in future when you actually have to pay the tax.

How can one calculate US earnings?

It is very easy to see your US earnings. Here are few simple steps in which you can view them:

  • Go to your Youtube analytics page
  • Choose the Advanced mode
  • Select a range for the dates
  • Then you must click on Geography
  • A drop-down menu will appear
  • In this menu choose the ‘Your estimated revenue’ option
  • Look for the United States specifically
  • And voilà you will have all the information that you will need. 

The Outcry

Many people have already expressed discontent with this system of double taxation. The creator now is forced to pay two countries until they are in the U.S.A. This puts an additional burden on the creators to perform well even though the algorithm keeps changing constantly.

A lot of people have also objected to this new taxation system as Google already takes a chunk of their revenues. On top of that, the pandemic has made it tough for everyone. Watch times are down and ad revenue has never been lower. 

Releasing this policy at this time may not be conducive to creators that operate as a one-man team. But for channels with teams and assistants behind them, this tax rollout adds legitimacy to their jobs. This will also get revenue into the platform and ensure its longevity in the years to come. 

As an aspiring Youtuber if you wish to grow we highly recommend filing your information as soon as you start. This way you will be verified beforehand and will not have to surrender 24% of your YouTube earnings. Youtube taxes will become stricter in the future and it is up to you to keep up with such changes. 

Double taxation may not look good to people who live outside of the States but in the long run it is better for all. Complying with these laws will ensure a better Youtube experience for you as a creator. These laws are there to protect you and be a part of a community. As the Youtube community grows more laws will have to be introduced so that the video sharing platforms remain risk free and easily accessible for all. 

This is a transitioning phase even for the Youtube Hq, And they look forward to it. Google Adsense has enabled many families and individuals to make careers in the fields they love. Travel and fashion influencers have seen the largest boom in recent years and this trend will continue in 2021 too. Due to its reach Youtube is the optimal platform for sharing videos of any length. Whether it be long and informative or short and sweet you will find an audience for all. 

File in your information beforehand and avoid a higher tax on your earnings. You should be especially careful with the new laws as they can cause a lot of problems if not taken seriously. Youtube taxes will be levied upon all the YouTube creators and that will make Youtube a self-sustaining ecosystem for budding content creators. 

Make sure content is fresh and is in sync with Youtube guidelines. Youtube is making a conscious effort in making its platform safer and child friendly. They are committed to making a family friendly platform that can be enjoyed by all without any hassles. Giving you an immersive experience Youtube has now demonetizing content that may or may not be sensitive in nature. The chances of you finding something that you may dislike is low as the algorithm pushes content that matches your previously watched videos. 

Remember to file in your information in your Google Adsense account before the 31st of May 2021 and enjoy a lower tax experience.

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