How To Create Beautiful Video Backgrounds For YouTube On A Budget?

So you’ve decided that you want to start making YouTube videos. You’re already a fan of many content creators, and you have a decent idea of what you want to do. But there’s just one thing holding you back – your background. YouTube content creators don’t always start out with the best backgrounds. You may need to initially invest in your YouTube backgrounds.

Why are YouTube Backgrounds Important?

If you think about the kind of YouTube videos that gain the most real YouTube subscribers and experience growth, then you’ll notice one common pattern. All these content creators put effort not just into the content they are presenting, but the environment they are presenting in as well.

Would you rather watch a video presented well, on an attractive and relevant background? Or would you opt for a video where the background looks cluttered and messy, and keeps drawing your attention away from the actual content?

A good background isn’t always just for aesthetics. You may also need to use your YouTube background to present your content. This especially applies to corporate presentations. You may also need to use infographics or add videos and images to better present your idea in various kinds of videos.

There are four key ways that a good background can help you gain real YouTube views and subscribers. They include:

  • Better presentation, which gives you more subscribers and views
  • Professional looking content
  • Integrate videos and images to better present your content
  • Showcase your video editing skills

Depending on the reason behind why you need to create your background, there are different approaches you can take. You can either manually create a space that you can use as your background. You can also use a green screen, and then edit your preferred background into the video.

How Do You Create Beautiful Backgrounds for YouTube?

Before you start working on your background, you’ll need to have the following items handy:

  • Lights, preferably LED, to add brightness and clarity
  • A good video editing software
  • A good quality camera or smartphone

With these three pieces of equipment, you can rest assured that you can bring any kind of background you want, to life.

Even if you’re on a budget, there’s a lot you can do to create DIY backgrounds for YouTube at home. There are various approaches you can take, and kinds of backgrounds you can manufacture. Depending on where you choose to create the background, you may have ample space and locations available to you, or you may have none.

The good news is that there’s a solution for everybody, irrespective of the kind of background you want to create. Some of these methods may be more expensive than others, but you can easily accommodate them within your budget.

Here are five ways you can create amazing video aesthetics for YouTube:

How Do You Create Beautiful Backgrounds for YouTube?

1. Create a Space for Your Background

If you have a room or space available, then you can transform that area into your new YouTube background. There are various inexpensive ways you can transform your space. And with a little good video editing, you can ensure that the final video comes out looking good.

You can make use of inexpensive decor items, or DIY items you want to add to your space. If you don’t mind spending on items slowly as you gradually grow your space and background, then you can add grand touches to your room as well.
Even if you’re on a budget, it’s very easy to find inexpensive yet quirky items that can help you bring your space to life. If you’re making a commentary channel, then you’re bedroom could easily become you’re YouTube background.
In all these cases, it’s important to first take a picture and video of what your space looks like in its current setting. Then, from the perspective of the viewer, you need to add design the interior of your room. A simple search on the internet can yield great results when it comes to inexpensive items that can help you spruce up your space.

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2. Natural Backgrounds Using Different Spaces

If the idea of having just one YouTube background turns you off, then there are two options you could take. One is using a green screen, which we’ll talk about soon. And the other involves making use of different backgrounds and spaces around you to create dynamic backgrounds.

If you’re looking for an inexpensive way to get quality backgrounds without putting in a lot of work, this could be the solution for you. One thing you do need to consider however, is that you may not be allowed to shoot videos everywhere. So if you were thinking of going down to your favorite coffee shop to shoot your video, then remember to call them ahead of time.

Those who are seriously considering using different world spaces to create video aesthetics for their YouTube backgrounds should also take into consideration transportation. You’ll need to move all your equipment to these different locations every time. This can include over time, various cameras, lights and stands. This means having a vehicle handy, or knowing someone who can help you transport your equipment, could be very handy.

3. Solely Relying on Video Editing

What you see in the real world can translate to the camera very differently. If you only want to use your smartphone or video editing software, then that gives you lots of options as well. This is easily possible even within a budget, as various quality video editing apps are available on Play Store and App Store.
For your laptop or PC, consider getting the best video editing software you can. If you want the watermark to disappear from your videos, then you may need to upgrade your software.

Video editing software lets you add colors, lighting and effects to your videos. Even if the actual background looks different, it’s possible to turn your whole video brighter, darker, or give it a color tint. Keep in mind that your skills with a video editing software will get better with time, especially if you’re a beginner.

With a video editing software, you can easily create the background you want and transform your space.

4. Green Screen

If you want to completely transform your background without actually changing it in real life, then the chroma key technique could be for you. Chroma key is the technical term for green screen. In a green screen, the space you want to change is superimposed with the background you want. The green color of the screen is the space within which this change can happen.

So if you want to change your whole background, then the whole space being recorded by your camera should be covered with a green screen. What you can do if you can’t purchase a professional green screen, is use green muslin cloth instead.

Green muslin cloth is a good alternative, and the texture of the material will make it easier for your video editing software to superimpose the new content. You should take care to not wear anything green yourself though, as it could easily result in that space getting superimposed as well.

Green screen editing can give you professional looking YouTube backgrounds where no one can tell the difference between real and fake. It’s often used by news channels and in corporate presentations.

5. Use Lighting to Change Your Background

Another inexpensive way you can transform your YouTube background, is with the help of different lights. You can use the lights to create a space of any color you want. Smart LED lights for example, let you switch between multiple color options. You can also consider adding fairy lights, cure neon lights, and other touches to add more color to your background.

Sunset lamps and projector lights can also help you create beautiful video aesthetics for YouTube. This technique doesn’t require a lot of money, and you can easily transform your space using it. Given the many options available, you can also be flexible with your background and keep using different color options for different backgrounds.

Ambient lights in particular can create great video aesthetics.

Conclusion

These five techniques are some of the most common ways you can change and update your YouTube backgrounds. Quality video aesthetics can help you gain traction for your videos, and result in real YouTube subscribers. If you want to experience growth and gain YouTube views, then consider getting a good YouTube background.

A good video editing software is an absolute must if you want to create great backgrounds. You can even use free apps to gain great editing and video effects that can enhance your videos. If you follow these tips, you can ensure that you gain YouTube growth in no time.

You can also consider creating DIY backgrounds. With a little time and effort, you can easily create striking and creative ways to transform your YouTube backgrounds.

With so many options available to you, creating the ideal background for your YouTube videos is simpler than you think. Simply choose your budget, the kind of YouTube background you want, and create a plan that can help you bring your video aesthetics to life.

Your Guide To Making The Best Commentaries On YouTube

There’s no easier way to make your name on YouTube than with a successful commentary channel. Commentaries took off on YouTube within the past decade. Over time, commentary videos on all topics, ranging from politics to games, gained momentum.
Commentary videos can now be found on nearly every topic under the Sun. They are easier to make, in that you don’t necessarily have to go out of your way to create new content. By providing your opinions on existing work, you allow people to experience that piece of content through you. For commentary channels, it’s the narrator who becomes the main subject of the content itself. However, despite YouTube commentaries being easier to shoot, they can also be the trickiest kind of content to get right.

Why YouTube Commentary Videos?

Reviews have always been popular pieces of content. People often turn to reviews and testimonials before they decide whether they want to purchase a product. Similarly, people have also throughout history, been interested in the art of good storytelling.

YouTube commentaries present a unique niche, in that they combine these two to present opinions on various topics. As a YouTube commentary content creator, you also don’t have to worry about constantly coming up with new original videos. That’s not to say that you don’t have to take care to produce high quality content. Instead, the kind of content you’ll be creating will be providing the audience with three valuable pieces of information:

  • The content itself, what it means, and why you’ve chosen to comment on it.
  • Your opinions on the content. A fresh perspective that adds value to the original content invites the greatest success in the form of real YouTube subscribers.
  • What the audience can get from the content.

Your YouTube views reflect the number of people who were either interested in the topic or had already engaged with the content. Knowing this is crucial, as your commentary can’t be aimed towards a specific type of viewer. Everyone, irrespective of whether they had or hadn’t engaged with the content you’re commenting on, should be able to engage with you.

In this way, making YouTube commentaries can become more complex. However, planning your content bucket ahead of time and taking the time to immerse yourself in the topics you choose can help you stay on top.

Types of YouTube Videos for Commentaries

YouTube commentaries encompass every topic from movies and music, to sports and games, politics, puppies, fashion, horror and even environmental issues. YouTube commentary video content creators usually choose to work within a specific niche.
If you make commentaries based on game reviews, then ideally you should stick to that topic. This is as the audience who is coming to see your videos, is there to see a certain kind of content. So if your claim to fame was gaming commentaries, then suddenly switching to finance could be a bad idea. This is as you could slowly end up losing the real YouTube subscribers you had gained so far. On the other hand, many YouTube commentary channels do choose to pursue different topics, as long as they are similar and relevant to each other.

An example of this is a gaming commentator who branches onto movie reviews. The movies they review however, are the ones that are based on video games. This helps them draw the link between their existing content, and the new content they are creating, as they are branching out.

Commentaries are one of the types of YouTube videos that allow for faster growth on the platform. Here are the five most popular kind of YouTube commentaries:

Types of YouTube Videos for Commentaries

1. Movie Reviews

For a long time, movie reviews could only be found in newspapers, blogs and magazines. However, YouTube movie reviews make use of both clips from the content itself, pictures, music, as well as high quality narration.

This leaves people with a better idea of what they can expect if they choose to go in to see a certain movie, or watch a new TV show. With the rise of OTT platforms and people now looking for ways to choose new content to watch, YouTube movie reviewers had found their market.

If you’re thinking about making movie or TV show reviews to get YouTube subscribers and growth, then you need to be careful of one thing. That is, you should be wary of the copyright behind the material you are using. While it doesn’t always happen, YouTube controversies around movie reviews have been known to happen. This is mainly seen in the form of copyright strikes from the original content creators.

You can however, get around this. There’s a limited amount of video clips you are allowed to use of certain videos. As copyright law changes from country to country, you can find that not every movie or TV show is under the same scrutiny. However, always do your research and understand where you stand based on copyright. This will help you avoid getting your video demonetized or taken down. You can however, use a larger number of pictures without having to worry about copyright strikes.

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2. Product Commentaries

These content creators center their commentaries within their niche. They approach topics that they have an expertise in, and use that knowledge to help others. Say you wanted to buy a new phone, but you weren’t sure about the model you chose. A good product commentary video should be able to help you make up your mind on this topic.
They do this by providing key details, pros and cons, as well as how the product works in various conditions. Makeup and beauty commentaries often dominate this category.

Satire commentaries where the content creator pokes humor at unique or interesting products also gain popularity easily on the channel.

3. Real Life, Politics and True Crime

These topics have always fascinated people, and YouTube has given voice to those who want to talk about it. From serious opinions on politics to detailed descriptions of grisly crimes, YouTube is full of excellent content that regularly draws in huge YouTube views.

If you want to comment on these topics, then it’s important to remember that you do your research in detail ahead of time. Expect there to be some YouTube controversies, especially if your video is about politics. But these could also be great for your YouTube engagement.

4. Self Help and Psychology

Self help is another niche that has started to dominate on YouTube when it comes to commentaries. These videos also offer high levels of YouTube engagement, and can enable you to impact peoples lives in a meaningful way.

Content creators in this niche often do excellent background research, and put together ideas that can truly help people. It’s important to note however, that there is a distinction between a psychologist and a life coach. Someone who has no prior academic or professional training in psychology should not offer psychological advice.

If you don’t have any prior training in psychology, then you can present yourself as a life coach. This enables people to still receive the same help from you.

5. Humor and Satire

Humor and satire are some of the most popular kinds of content out there. They can be found on nearly every topic, but the key is to take that topic and place it within the humor niche.

This can be done by with the help of excellent writing, great narration and editing.

How Do You Make Good YouTube Commentaries?

If you have the gift of the gab, then making YouTube commentaries won’t be hard for you at all. Still, taking the time to plan out your video is essential if you want it to be a successful piece of content.

Aside from writing out your narration ahead of time, you should also consider ensuring that you have all the equipment you need. This could be the difference between your channel getting more YouTube views, and less.

There are some very simple ways you can do this:

  • Get good video recording equipment
  • Get good audio recording equipment
  • Have a professional video editing software ready
  • Take time to make better quality videos

Instead of trying to post as many YouTube commentaries as you can, choose to upload once or twice a week. This gives you the time to plan out and create better content.
For more niche subjects, you can consider uploading less frequently as well. But keep in mind that the more niche your topic is, the more difficult it can be to find an audience for your content. Choosing a niche where you can gain YouTube subscribers is also important.

The quality of your audio will be of prime importance when it comes to your YouTube commentaries. Your audio equipment should not pick up on any background noise.
When you think you’re ready to upload your YouTube commentary video, remember to sit down and go through it at least once. It’s always better to catch a mistake ahead of time and fix it, than to have it pointed out in the comments section.
With this, you have everything you need to start making your own YouTube commentary videos. So start today!

Everything You Wanted To Know About Paid YouTube Subscriptions

Doesn’t it feel good when you are provided with special treatment—every feature and service exclusively made keeping in mind your needs and desires? Truth be told, we all dream of availing of those premium services in life that are custom-made just for us, be it a motor vehicle, a house, or clothing.

Well, in the case of the applications, we have now entered a new era where these apps are also developed keeping in mind the needs of the users. Yes, of course, everything comes at a price, but the price you pay can ensure that you experience the best of all the worlds. However, it might take time for us to get used to paid apps. This is because we have had a habit of using most of them for free.

Are Free Apps Really Free?

But are free apps really devoid of any cost? A lot of tech-savvy people believe that when a piece of technology is shared for free, it definitely has a catch. The developers always find a way to generate revenue from such apps. For example, developers build apps and release them on the PlayStore for a minimum charge of 25 dollars, which is comparatively lower than other platforms. Next, they place ads in their Android apps with the help of tools like AdSense. That said, there are different types of advertisements which can be chosen according to the requirements of the developers. Once the ads are configured and the app is live on PlayStore, you can start generating revenue for your application.

However, the money factor is dependent on the user factor. The more users you have, the greater amount of revenue you can generate. The issue with free apps with a huge number of ads is that those developers may not be concerned about the user experience. So, you might end up getting no response when you report a bug or request a new feature of the app.

Are Paid Apps Better?

In the case of paid apps, you might experience a different scenario. Paid apps ensure that the developer is serious about user experience. This means the developer will consider your feedback and will try to provide a solution for the bugs that you have reported. They would possibly introduce new features in the future. Additionally, it is important to understand when developers receive payments for their apps, they do not throw a bunch of unnecessary ads to the users. Paid content, therefore, ensures that you end up getting an ad-free and smooth user experience.

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What is YouTube Premium?

That is why many of us prefer YouTube Premium. The Google-owned service had recently announced new features that can help creators to make money on this platform. Are you still wondering what YouTube Premium is? To begin, it is a monthly, paid YouTube subscriptions services offered by the company to improve the viewing experience of users on this platform. Being the largest video platform on the Internet, YouTube had come up with this idea to treat their customers with premium-quality features. For example, it offers YouTube Subscribers offline video streaming, ad-free viewing, and paywalled content made exclusively by popular YouTube celebrities. Previously, these features were only available to creators who got sponsored by users. For U.S. subscribers, it currently costs $11.99 a month, and this includes a YouTube Music Premium subscription.

A report by CNBC states that YouTube has partnered with Teespring, a custom merchandise company, to allow creators to sell their merchandise through this platform. This is definitely a treat for all those creators who wish to make YouTube their full-time job. Earlier, creators had to add links and ask subscribers to buy their merchandise.

In addition to this, YouTube Premium includes “Premieres”, which is a new live streaming feature. It enables creators to pre-record videos and upload them as live stream videos. Moreover, those watching the live stream can pay the creator to get their comment noticed through the feature called Super Chat. However, super chat is already present on the platform and acts just as a bonus in the premium version of the app.

If you thought it’s the end of the list, then you might be mistaken because there are a host of other features to consider.

  • Gone are the days when ads were a part of our lives. We do not want to see any more mobile phone companies persuading us to buy a camera phone that can make a chimpanzee look like a mermaid. With YouTube paid subscriptions, you can now enjoy your video watching sessions free from the interruption of ads.
  • As discussed earlier, you also get to see exclusive content from high-profile YouTubers. You can access original YouTube content along with some movies, documentaries, and TV shows.
  • Background play is another feature that can win your heart. Why, you ask? Suppose you on watching a video on this platform. But you close the app mistakenly. In YouTube Premium, the audio of the video will continue to play even if the app is closed. Moreover, if you are an Android user, then you can also view videos picture-in-picture if you are using other apps.

Wait, this is not the end of the list. We still have three more features to discuss.

  • A lot of us have been waiting for the feature to download playlists or videos to watch offline on our gadgets. In its premium version, YouTube has ensured that we get all that we desire. As a bonus, you can download music and listen to it while you are offline. Not to forget that background play is also available.
  • We also have YouTube Music premium, which adds to our musical experience by offering higher bitrate audios. Additionally, if you are travelling and have allowed the app to use your location data, it can play location-specific music for you. For example, if you are at the gym, you will be switched to a workout playlist. Brilliant, isn’t it?
  • Besides these, the paid subscription services have ensured that everybody is contributing to the creators. The ad-free feature prevents creators from earning advertisement revenue. However, Premium ensures that both viewers and creators are benefitted from its new offers. While users enjoy the ad-free content, they still contribute to their favourite YouTube creator with the help of YouTube Views. Growth of creators, therefore, is promoted by the premium services offered by the platform.

What is YouTube Premium

Why so Many Features?

According to CNBC, a lot of YouTube channels are facing demonetization issues concerning their content. The strict “advertiser-friendly rules make it harder for creators to host adverts on their videos. After facing backlash regarding this, YouTube has finally decided to make a move that would support creators. Moreover, creators were also believed to be facing restricted access to the advertising revenue, which is why many of them started using Patreon, a subscription company. Hence, it was YouTube vs Patreon in a competition for gaining and retaining customers.

How to Subscribe?

Are you wondering how to subscribe to YouTube premium? Well, you need not worry because the method is simple and easy. Upon opening the YouTube app, you will notice a symbol that reads the sign to your Google account. Choose your preferred Google account to start your membership and tap on the profile picture. If you are eligible, you can also start your free trial. Otherwise, you can tap on YouTube premium.
You can also make the necessary changes to the channels you have subscribed to. You can either change it to public or private. For that, you can simply click your profile picture and click settings which will show you an option called Privacy. According to your preference, tick the box for Keep all my subscriptions private and save the changes. If you desire, you can also earn money with the channel memberships that are offered by this application. To begin, you need 1000 subscribers.

Conclusion

To conclude, I would say that, with the advancement of technology, we are reaching a new level of perfection. Take, for example, apps like YouTube. The app ensures that users can get maximum benefits from its services. As a result, the creativity of creators and engagement of users has skyrocketed. Be it the exclusive content viewing or background play, YouTube has ensured that it never loses on its customers again. To be honest, this appears to be a good move. In this fast-evolving competitive world, it is necessary to provide customers with something unique. If you have noticed kids playing with toys, you would see that they get bored easily. That is why they demand newer more advanced toys after every 2 months.

Likewise, adults get bored by using the same application with old features. Either the app needs to be developed further according to the rising demands of the customers, or users will switch to something else. Therefore, companies like YouTube, need to come up with more engaging options that can retain the attention of users for a longer period. Besides this, it is also important for YouTube and similar apps to understand that every generation is more advanced than the previous one. Hence, upgrading features alone cannot ensure customer loyalty. Real YouTube Subscribers want real and unique content. Therefore, platforms need to come with unique ideas (concepts like automatically switching to location-specific music) that can grab the attention of users.

How Posting Covid19 Content On YouTube Can Help You Connect With Customers Better

Covid19 swept the world more than a year back, and it soon became apparent that the new normal was here to stay. Through the course of the pandemic, social media platforms saw a huge upsurge in use. More people joined social media platforms, and YouTube was one of the platforms that witnessed the biggest rise in use.

People turned to online videos to find answers to everything. Topics ranging from what was happening in the world, to recipes to make during the lockdown were being looked at on a daily basis. At the same time, a new kind of content was also on the rise – Covid19 related content. For the first time, people got to record, analyze and discuss the effects of the Covid19 pandemic at a global level.

This meant that creators that provided informative content on the Covid19 pandemic saw an upsurge in their YouTube views as well as real YouTube subscribers. But what does that mean for you?

How Online Behavior Changed Due to the Covid19 Pandemic

Events on a scale like the Covid19 pandemic are bound to have an effect on how customers react to the world. An economic downturn, loss of jobs, and uncertainty about the future make people for cautious in their daily decision-making.

At the same time, people also feel safer when they feel informed. This often makes them seek out content related to Covid19, especially should they feel that knowing more could protect them and their loved ones.

In this global climate, creating and posting relevant and informative content about Covid19 could help you attain real YouTube growth. You can also get more YouTube views as well as YouTube subscribers.

But what do you mean by content related to the Covid19 pandemic? Here are different kinds of content about Covid19 that are popular among viewers:

Five kinds of content related to Covid19 that can help you attain YouTube growth

When making content about the Covid19 pandemic, you may be worried that the topic is sensitive and there could be backlash if you make a mistake. At the same time, it also allows you to immediately connect with thousands of people who feel that they can benefit from your content.

People are more likely to connect with your content of they feel that it bears real relevance in their lives. That’s why these five kinds of content related to Covid19 consistently bring in more YouTube views and YouTube subscribers:

YouTube Medical Content COVID

1. Medical Content

Doctors, nurses and other medical health professionals who relayed their experience about the pandemic saw a huge rise in their YouTube views. From providing detailed information to what the Covid19 disease is, to what it does to the body, medical health professionals provided viewers with relevant content about Covid19 through 2020. The trend continues today as well, especially when new genetic mutations lead to new symptoms and conditions.

2. Health and Lifestyle Content

Perhaps even more popular than medical content through the pandemic, was health and lifestyle based content. It should be noted that in order to make videos on medical information and relay medic data about the disease, you need to be a registered, practicing and professional medical health professional.

Are you want to provide content related to health but aren’t a medical professional or aren’t interested in medical content? Then this could be perfect for you.
Health and lifestyle content typically focuses on what you can do to stay healthy and keep your mind peaceful through lockdown.

As millions of people around the world suddenly found themselves locked in their homes with nowhere to go, they had to find ways to adjust to their new lifestyle. This is where health and lifestyle content creators stepped in to fill the demand.
From providing morning and evening routines, to motivational advice. From DIY projects people can try at home, to yoga and meditation tips, the topics are numerous. Health and lifestyle based content continues to be in popular demand, and is likely to continue to be.

The good news about health and lifestyle content is that they can stay relevant even after the pandemic is over. People can still apply the ideas provided, as they attempt to improve their lives.

You should also note that people tend to connect better with health and lifestyle based content. It’s more accessible to people, and people can almost immediately start implementing the changes they see in the videos. This is also why health and lifestyle based YouTube Covid19 content gets more real YouTube subscribers and engagement.

3. Exercise and Personal Development

As gyms shut down and people were advised against going on daily runs, people turned to the internet to find alternatives. The free and accessible content that viewers could find on YouTube made the platform a preferred choice for people looking for exercise routines etc.

Due to this, content creators like yoga instructors, home gym instructors, fitness and aerobics content, and similar content became popular. People tried to stay fit at home, especially as an improved immunity could help them fight Covid19 better.

If you want to create YouTube Covid19 content based around exercise and personal development, then you’ll need to choose your niche first. If you want to provide daily exercise routines and fitness goals, then quality content could truly help you connect with people better. This is also a great way to utilize your YouTube shorts. By making short fitness goal videos or posting quick routines, you can inspire people to improve their health and immunity.

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4. Cooking, Recipes and Instructional Videos

Cooking became an area that many people were suddenly interested in. Although cooking and recipe videos have always enjoyed their fair share of popularity on YouTube, the Covid19 pandemic also played its role. As people found themselves with time, as well as the desire to make new kinds of food for themselves, YouTube recipe videos became the go-to.

What viewers found especially useful was that there were videos appropriate for people at nearly every level – from beginner to professional. This meant that people could learn at their own pace and grow at their own pace. Since a well done recipe is also an extremely shareable piece of content, this reflected in growth in the form of more real YouTube subscribers and YouTube viewers.

5. Educational and Academic Content

This kind of content became especially relevant as students found themselves stuck at home, unable to attend classes. While ZOOM classes worked out great for some students, not everyone was able to adjust at the same level.

Educational content, either in the form of recorded ZOOM lectures and videos that students were unable to see, to original educational content, thrived. Students turned to YouTube not just to find entertainment, but also solutions to their courses.

You can still find that educational content on YouTube, whether related to academic syllabi or to the Covid19 pandemic, tends to flourish on the platform. It should also be noted that informative content has consistent ranked on the top of the list when it comes to the most viewed kind of content on YouTube.

Coronavirus Marketing: What is it and should you do it?

Coronavirus marketing refers to creating and implementing a marketing strategy that is directly related to the Covid19 pandemic. An example of this would a doctor who used to provide content on various kinds of illnesses and diseases, but shifted their focus to Covid19 during the pandemic. Another example would be a counsellor who started offering sessions related to Covid19 and its effects on the mind, in addition to their other services.

If you offer or intend to offer content related to Covid19 on YouTube, then you’ll need to engage in coronavirus marketing. All this means is that you make your content relevant to the pandemic and what people need at this time, where feasible. When this done, you can then make use of relevant hashtags, keywords and meta data to ensure that your reach increases and people find your content.

How this helps your YouTube channel grow is in that your content gains visibility at a time when people are searching for a certain kind of content. This becomes even more likely to draw in YouTube subscribers when you also incorporate shorts into your coronavirus marketing strategy.

Finally, you should also consider making your content such that viewers feel the need to engage with your content. You can do this by asking relevant questions about the Covid19 pandemic, asking them about their situation, and so on. You should also think about replying to as many comments as you can, especially where the viewer is providing feedback, fact checking, or being supportive. This helps them connect to your channel better, and can turn them into real YouTube subscribers.

Conclusion

What started off as the new normal had become a lot more normalized today. The world has also progressed through the pandemic, and changes such as remote working and telemedicine are here to stay. At the same time, so is the YouTube Covid19 content that people continue to watch, and subscribe to.

If you’re making Covid19 content on YouTube, then expect to get more real YouTube viewers and subscribers. This applies especially if you provide quality and informative content.

Top Tactics For Optimizing YouTube Videos

YouTube is the largest online video platform and the second largest search engine in the world. With more than 2 billion monthly viewers, it gets around a billion hours of total watch time every single day. It is an ever-growing sea of content and as a result, it is very easy for an uploaded video to get lost in the sea.

There is constant competition among channels. Which channel can gain the most amount of YouTube views and drive growth? Which channel leads in the number of real YouTube subscribers or gets many YouTube comments? These are only a handful of aspects that a YouTube channel’s presence is rated on.

Naturally, every content creator on this search engine wants to establish their channel for the long term and gain YouTube subscribers. However, this is easier said than done. This is majorly because of the vast competition on this platform. It is most definitely a challenge but it’s not impossible. YouTube optimization is one of the most important tricks that a channel can use to drive traffic towards its videos.

What is YouTube Video Optimization?

Like any other search engine, there are some SEO tricks for YouTube as well. Using these SEO methods to make your videos rank higher when related keywords are searched for, is known as YouTube video optimization. The aim of content optimization is to make the algorithm understand what kind of videos you are publishing. This ensures that the videos are shown to viewers who are interested in content similar to what you offer.

Why you Should Optimize YouTube Videos

Whether you’re a new creator or a well-established YouTube personality, you can always benefit by optimizing your YouTube videos. For new creators, it provides that necessary push they need to bring in more viewers. For established content creators, optimization helps them remain relevant and not lose subscribers.

Increased Brand Reach

Millions of viewers simultaneously view YouTube content every minute. With the growth of technology and fast internet accessible 24/7 through our smartphones, it has become easier to view new content. You want to use this to your advantage through optimization.

Rank Higher on the Search Engine

YouTube is a search engine where the user behavior and interest depends entirely on the videos that are recommended to them. With optimization, you can rank higher so that new viewers feel obligated to click on your video.

Stronger YouTube Presence

The authority your channel has on YouTube is directly proportional to the number of subscribers, likes, comments and watch time it manages to gather. As your watch time increases with optimization, the rate of growth will also skyrocket.

Greater Viewer Engagement

The keywords used in SEO help retain a viewer’s interest. This way, there’s a greater chance that the user will engage more with your video apart from simply watching it.

Expand Channel Traffic

When you videos are ranked high on the engine, it is a given that more viewers will see you videos. Many will grow curious and move one step forward to explore your channel.

Tips for Optimizing YouTube Videos

Here are some YouTube tips that will help you make the best use of video optimization.

Search Relevant and SEO-Friendly Keywords

Your first step should always be to formulate a list of potential keywords that are relevant to a particular video. These keywords are those words that apply to the video and have the greatest probability of leading new viewers to your video. Out of all the keywords in your list, you then have to choose the most relevant keywords and that have the highest search traffic. One way of choosing a keyword is to use the YouTube search bar to figure out what the users are typing in the most.

Add the Keyword Naturally in your Video Title

Your video title should contain the keyword. But it is very important that the keyword must appear natural and stuffing the title with keywords is a big no no. It is for this reason that ideal video titles usually contain 5 words or more. This allows you to seamlessly and subtely add the keyword into your video title without it appearing off-putting.

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Say the Keyword

YouTube is great at transcribing videos. The platform uses this feature to more effectively identify your video niche and decide the target group that the video will be shown to. When you say the keywords in your video, YouTube will hear it and the algorithm will gain a better understanding of what your video is all about.

Take Note of the Type of Competitor Videos that Perform Well

Take Note of the Type of Competitor Videos that Perform Well

It is always in a channel’s best interest to learn from the competition. It is okay to take ideas from the competitors. Find the channels that perform the best in your industry and sort out their videos. There’s a huge chance that the viewers interested in their content would like your content too. See the types of videos, titles and keywords that bring in the most views.

Write a Clever Video Description

The YouTube algorithm also uses descriptions to better identify a video. Don’t be afraid of writing thorough descriptions that contain the keywords too. A video description is also useful as it introduces your video to the audience. The maximum character limit for a description is 5000, but well-optimized 1000 character descriptions perform just as well.

Replace Video File Name with Targeted Keywords

Before uploading the video, make sure that you change the video file name to a name that contains its targeted keywords. Why is this important? YouTube might not necessarily view the content of your video but it will definitely read the title of the file you’re uploading. Obscure titles will not be understood by the platform but it will understand when you use keywords.

Use Tags

The use of tags to make your content rank higher is as significant as ever. YouTube gives the opportunity to attach simple words and phrases that define a video. These tags help the platform sort your video into a particular type. It also increases the discoverability of your video by the audience.

Work on the Thumbnail

YouTube is a visual platform and most of the audience reaction and interest is dominated by how easily the video caught their eye. The first impression of your video and whether a viewer will click on the video or not is decided by the thumbnail. Let your creative senses free and design an aesthetically pleasing thumbnail that would make you click if you were the viewer. Make sure that you don’t end up doing too much, like click baiting, as it could drive away the viewer.

Add Subtitles and Closed Captions

Apart from helping view the video more easily, subtitles and closed captions offer a major SEO boost. You can either upload your own captions or use automatic captioning. As long as the captions are accurate, your videos will greatly benefit from them.

Promote Audience Retention

A viewer might choose to click on your video but it doesn’t guarantee that they will watch it to the end. You want your audience to watch a video for as long as possible. The only way to do this is by delivering the engaging content that you promised.

Track Analytics

Tracking your YouTube analytics is the most crucial part of channel growth. It offers an insight into the content that is well-received by the audience. You can use analytics to gain an understanding of viewer behavior and content preference.

Find Your Ideal Video Length

For SEO purposes, it is recommended that a YouTube video at least touches the 10-minute mark. Shorter videos also perform well on the platform but longer videos give an opportunity for increasing the watch time. If you’re delivering good content, there is no reason for you to cut the video length.

Create YouTube Playlists

Using the playlist feature shows related videos to the user. If they watched one video, chances are they might want to watch more videos by you. Make their work easier by offering a premade playlist.

Use YouTube Cards and End Screen

YouTube cards and end screen are often ignored by most creators, but their role in video optimization cannot be ignored. They provide link-worthy and related content to your viewers, so you can gain views by recommending related videos at the end of every video.

Offer Great Quality Content

It goes without saying that even when you use tricks to bring in viewers, your content is what will make them stay. Provide value through your content and your subscribers will appreciate it.

There’s an abundance of the methods you could use for gaining exposure on YouTube. But the key lies in using those methods judiciously to their maximum possible benefit. You learn this by experimenting and reviewing what works best for your channel. Every channel on YouTube has a basic viewer base whose needs and interests vary according to the content genre they’re viewing. It is important to be patient, use best practices and slowly but surely your channel will grow.

Your Guide To Starting A Youtube Live Video From Your Desktop

YouTube is the largest video hosting platform on the planet. With 2.3 billion users on YouTube, it is single-handedly the biggest user base to get an audience for yourself or your brand.

With most companies leveraging this user base to get traction drive conversion it makes sense to know some of the many features of YouTube. Growing in popularity exponentially YouTube is the perfect platform for anyone looking for brand awareness. 

In the article below, we tell you how you can go live on YouTube and interact with people in real time on video. Live Streaming has become really popular in recent times due to its informal and casual nature. It lets people know more about you or your brand and increase your reach.

Here is how you can live stream on YouTube

Enable the channel

You will need to be verified before you can go live on YouTube. Just go to www.youtube.com/verify and add your phone number. You will receive a verification code that you will need to enter on the screen.

After you have been verified go to the YouTube live dashboard and select the create button on the top right corner.

Select go live. One thing to be aware of is that it can take up to 24 hours to activate the YouTube account.

If you want to go live through your mobile then you just need to go to the YouTube app and click on the camcorder icon. It is located in the top right corner. After clicking that just tap to GO Live.

You will need to have at least 1,000 subscribers go live from your mobile phone.

How to record the live stream

The next step is to decide how you are going to record the live stream. Webcam, mobile cam, and encoder streaming are three of the most popular ways to record a live stream. An encoder is recording software that lets you use better audio and video gear. You can have a multi-cam setup and also have a dedicated mic for your audio. 

Starting to record

Before you start streaming it is important to get a few things in place first. Prepare the tile and a short description, also set select the thumbnail well in advance.

These things are important as it will give people a brief description of what the stream is going to be about. Think of it as the modern day posters for your business 

Here is how you do YouTube live stream on a desktop

  • Go to your dashboard on YouTube
  • Click o the camcorder icon that is on the top right corner
  • Then click on Go Live and select your webcam
  • Add the title and decide on the privacy settings for the stream
  • After all, this is done go to the more options and add the description for your stream
  • Decide whether you want live chat to be enabled or disabled. It is a great way to engage with users in real time.
  • Press on the show less icon and then select the Next button. 
  • When you are ready then Go Live
  • To stop the stream just click on the End stream button located at the bottom.

Live stream via mobile

  • Go to the YouTube app
  • Click on the camcorder icon situated at the top
  • Select Go live 
  • Add the title and decide on the privacy settings
  • Then select the More options so that you can add a short description
  • Now click on Show More to enable or disable the live chat, age restriction, monetization, and disclosures.
  • Press on Show Less and Next. now take a pic for the thumbnail
  • Select Go Live
  • Click on Finish and then press Ok

Here is how you do YouTube live stream on a desktop

Using an encoder

A dedicated software has a steep learning curve in the beginning but when you get comfortable using it you will see its advantage. You can use multiple camera angles and a great mic to capture the audio. This gives you more control over the final product. Most of the big brands and YouTube personalities do this.

  • Download the encoder software
  • Select the camcorder icon at the top right corner
  • Click on Go Live and then select stream. You can copy and paste your previous stream’s settings easily. If you want a fresh start select the new stream option
  • Add the description, title and schedule your stream
  • Paste stream key into the encoder
  • Go to the dashboard and select Go Live
  • To end the stream just click the End Stream button
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Here are a few things to keep in mind before going live

Live streaming is a great way to build credibility among people and let them know more about you. You should decide beforehand what the goal of your live stream is. 

After you are done deciding the main purpose of the stream you can begin to plan. Whether it be to promote a product, address people’s concerns, or just to say something on a topic you will need to prepare beforehand. 

If a team is involved you will need to decide who plays which role. Not deciding these things and going in blind can cause a number of problems later on. You should have a clear vision and try your best to follow it on the live stream.

Timing is everything

There might never be the perfect time to go live but analytics don’t lie. You can go live anytime but you want the most user engagement that you can get. So it is best that you look at your video’s analytics and look for the time for the highest engagement.

This is the time that maximum people react to your videos. This way you will be able to engage with the maximum crowd on your livestreaming. You may also want to stream according to the demographics of the country. Because there is a chance that most of your viewers might just be from the same area. This way you will be able to schedule a stream best suited for your largest demographic.

You can ask the people what time is best for streaming on all your other social media handles. This way you will get a fair idea of what time the people are willing to watch your streams. 

Optimize your setup

Since you are going live there is no scope for error. There are no retakes and you cannot edit anything later on. Check the frame of your shot and adjust the lighting. You do not want any shadows on your face and check the audio too. Record in a place that does not have a lot of noise and the lighting is sufficient. 

Charge the batteries of your camera and try and not to have any distractions when streaming. Turn off the notifications and put your phone on silent. Any disturbance mid-stream can cause problems with the systems. A call ringtone will be picked up the mic so it is best that you silence your phone beforehand. 

Promote the stream

Going live is not easy and you may not get the turnout you want. But that does not mean that you should not advertise it. Put the link on all your social media handles and ask people to join in. YouTube videos and live videos work best when you promote them on all your social media.

This way the user gets to know about the stream and maximum people can join in when you stream.

Audience interaction

YouTube live can go for a long time so you should recap what you are talking about from time to time. This also means that you build certain anticipation towards what you want to do.

Shout out names and let the viewers know that they are appreciated. People have taken out valuable time to watch your stream. Live chat is another great way to get first hand feedback on things and address anything to the audience directly.

If you have more than 10,000 subscribers then you can enable automatic captions which makes it easier for people to follow what you are saying. It is especially useful for hearing impaired people or foreign viewers who might be versed in your language.

While streaming use simple and clear language that is easy to follow. Also, make sure to explain things in adequate length so there is no confusion later on. 

Check Analytics

When it comes to improving content, analyzing the statistics is a great way to see what is working for you and what is not. You can see where your largest demographic is and what time suits you the most. All these things can have a great impact on a stream.

Try to leverage all this for more YouTube likes and get the word out for your brand or yourself. In Today’s day and age, YouTube is a great platform for both small and big businesses alike. The internet is a great leveler and with YouTube Live you can close the gap between you and bigger channels easily.

How To Make Your Youtube Content Safe For Young Viewer

With YouTube being a free for all platform there are some themes that may not be suitable for your children. We all know how lax the age restriction policy is on YouTube and your child can view content that might not be suitable for them.

This is precisely the reason why it is necessary to monitor what your kids are watching With political discourse and podcasts being more rampant than ever. There is a high chance that your kid might end up watching something that wasn’t meant for them. With many brands accusing the algorithm of favoring some content over others, it is best that you monitor what your child sees.

For this reason, YouTube Kids was released which has been a massive success. But it has also received flak for not vetting out everything that is posted. The Kids version of the app is a family-friendly variant that has age-appropriate content for kids.

With content being consumed on social media and other online platforms, cable TV is slowly being phased out. This is because with YouTube and its contemporaries you can get content on the go. This makes it great for anyone that cannot dedicate a time of their day to view new shows. 

You can monitor your child’s activity and also have a good insight into what they are doing. Here is how you can make YouTube safer for young viewers

Monitor what they are watching and when they are watching it

Closely checking on them and going through their history is a great way of knowing what they are up to. You can only let them access the app at certain times.

They should use the app only under adult supervision because this way you can monitor and supervise them in real-time. It is best to nip the problems in the bud rather than waiting for them to fester in the future. 

This will also help you keep your children safe online. The internet is a wonderful tool if used for the right purposes. But in the wrong hands, it is equally nefarious. Protect your kids from the darker side of it with close supervision. 

Self-monitor

It is best that you tell your children about the wrongful things that can be present in the media so that they are aware of them. This way they can decide for themselves what is right and what is not. 

This will also teach the kids about morals and some things that are not for them. Give them the right guidance from a young age, and they will be able to steer clear of things for them in the future too. 

The Kids version is a great step in this direction; it makes the platform safe for kids of all ages. With YouTube hosting a lot of material for kids too, it is imperative that you understand that banning it is not an option.

On the other hand censorship like this can hurt them in the future where they are exposed to certain things. 

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Disable Search

By disabling search you can make sure that the kids do not roam around on the app. It will make finding content harder but it is for the betterment of everyone. Kids are inquisitive by nature and searching for random things may not have the best results. 

  • To disable search click on the lock icon in the bottom right corner of your screen
  • Enter the passcode and answer the question that is presented
  • Click on the gear icon, it represents the settings
  • Select your child and enter your Google password.
  • Now all you have to do is de-select “Allow searching”

Adjust content levels

Adjust content levels

With a variety of things available on the kid’s app, it is necessary that you select things that your kid will be able to view. It can be easy learner’s things or a much-unrestricted experience.

You can set the mode to “Approved content only” which ensures that your kids only watch videos that have been pre-approved by you. A number of collections are also available on the app that makes it a great place to find new things. Collections are pre-approved by YouTube and save you a lot of time in the long run. These videos have been vetted by YouTube experts that look through the video to make sure it is child-friendly. 

Click on the lock icon and enter your passcode. After you have done this answer the math question that is presented and click on the settings gear. Go to content level and then select Approved content only.

Watch history

The YouTube algorithm takes into account the kind of content that your kids have been watching and recommends new videos based on that. This way they can explore more videos in the same niche. But doing this a lot of time can lead to new videos time and again.

To pause this just click on the lock icon on the bottom right hand corner. After doing that just enter your password and answer a question. Click on the settings gear and select your child. At the end select pause watch history.

This is a great way of not letting the AI and YouTube marketing decide what your kids watch.

Custom Password

Kids are getting smarter these days and you as a parent should remain one step ahead of them. This can be easily done by setting a parents-only password. This is essentially a password for your settings so that they cannot be changed by the kids when they have the device. 

You should implement this before giving your kids so that they do not set these passwords up first. Just go to the lock icon and enter your passcode. Answer a simple math question and click on the gear icon. After this select your child and set a custom passcode yourself. It is a 4 digit PIN that will be needed to access the settings page from now on.

Block content

You want to create a safe viewing experience for children but some unwanted content can still slip through the cracks. You as a parent should be ever so vigilant to get rid of it quickly or just ban it in the first place. You can always report and block this content.

Reporting allows the YouTube authorities to review the material and make a decision themselves. You just have to click on the three dots that appear on the top right corner of your screen. Then click on the report option. You will get a variety of reasons to choose from. 

Restricted mode

This is a great way to block off mature content from your kids’ viewing experience. The AI will redirect all the mature or inappropriate stuff and make your kids viewing experience is filled child safe content.

There is no perfect solution for keeping your kids’ experience safe. All you can do is put up these safeguards so that they have a great experience no matter what.

Just click on the lock icon and enter your password. After this choose the settings gear and enable restricted mode. This will make the mode active and it will redirect potentially harmful content away from the app. 

Distractions

Many times people are attracted to the thumbnail and may click on a video because of it. But in the age of clickbait more often than not child-safe content cannot be guaranteed because of it. YouTube for children is a great learning tool that helps them learn a lot but they can be easily distracted. 

Make use of free chrome extensions that can remove all the content except the video. This way your kid will not click on every bright and shiny video. This minimizes the chances of them watching unwanted content. YouTube likes and YouTube comments can also influence kids but extensions can easily take care of these things. 

Custom Playlists

YouTube content is vast and you can create a custom playlist of videos that have been vetted out by you. This way you can easily control what your kids are watching and keep them safe too. It is a great way to get the best videos for your kids and make sure that they are appropriate for them too. Just use the save button underneath every video and make a big playlist of things that are right for your kids.

Content filtering

This is also a great way to check what your kids are watching. You can easily use a monitoring device to see what your kids are watching. A content filter allows you to block content that you may not want your kids to see. 

You can have great options for not a lot of money. These are great tools for anyone looking to make their kids’ YouTube viewing experience safer than ever. 

YouTube is a platform that you simply cannot ignore. It is the new TV for kids and with tons of content on-demand it is important that you set up a few safeguards and boundaries. Not only that you can also influence and mold your kids’ personality and morals through these videos. Give them the advantage that they need to succeed in this world.

Ways In Which Small Retailers Can Use Youtube To Grow Their Business

YouTube may not be the first platform you think of when deciding to promote your small business. But you may be missing out on a lucrative marketing opportunity on the second largest search engine in the world. With over 1 billion hours of YouTube content being viewed daily, the potential for getting eyeballs on your small business through YouTube is immense. Here are some tips you can use for retail marketing via YouTube. We’ve done a step-by-step breakdown so that you start off your YouTube digital marketing journey on the right foot.

Channel Art

First things first – creating your YouTube account and updating channel art is super easy. But it is equally easy to do a mediocre job. So make sure you spend some time working on the basics. Your channel design is the first thing a viewer will notice and it must be as eye-catching as your content. There are two ways of using YouTube. You can either create a personal channel or a business channel. First, get your Google email address set up, and then sign in to your YouTube account. You will have the option of creating a brand account by clicking on the “business or other name” option. Enter the brand name you want to use for your business and click Create. To avoid confusion and build brand recall, consider using the same name as your business for your YouTube channel.

Once your account is created, it’s time for the fun stuff-customization. Click the “Customize your channel” option to update the layout, branding and information. Canva is a great option for small businesses that don’t want to hire a graphic designer for creating channel art. It’s easy to use and has a variety of templates that you can play around with. There are tonnes of other photo editing programs like Adobe Spark, Placeit, Snappa, etc., that you can use too. Post customization, you can choose to upload a channel trailer. Many businesses, small and big, use channel trailers to introduce themselves to the YouTube audience. An eye-catching trailer can also help you get those first 1000 YouTube subscribers and views, which is super important for gaining traction on the platform.
 
Make sure your About info is as comprehensive as possible. Include links to your business website, other social media handles, inquiry forms for prices, contact information, etc. Reinforce your brand identity by using a standard intro and tune for all your videos – something your viewers can easily latch onto. Maybe a catchy jingle that starts off all videos, a particular background for product demos and tutorials on your channel, standard graphics across all videos, etc. The idea is to create an easily identifiable brand image via videos.

Research

Before updating content on your YouTube channel, you need to put in some work identifying and researching your target audience. Having a detailed YouTube retailing plan in place will also help ensure a consistent uploading schedule. Just one viral video can have an explosive and long-lasting impact on your YouTube subscribers’ growth. But even more important than those millions of views and subscribers is getting your content in front of the right audience.

Small channels need to focus on getting search views through targeted keywords. Use the autosuggest feature to discover long-tail, low competition keywords for attracting a specific audience. By just spending a few hours browsing results on the YouTube autosuggest feature, you can get a fair idea of what the audience in your niche is looking for. Google Trends is another free tool you can use to narrow down keywords for potential video content ideas.
 
Research shows that the first 15 seconds of your video are crucial for hooking in or alternatively turning off viewer attention. Once you get your content ideas in place, begin working on the presentation. Instead of a boring rambling introduction to your brand, use the first few precious seconds to get right to the point. Say you are a small knitwear company or jewelry brand. Start off your video by sharing that you will be teaching the viewers how to knit a scarf or pair handmade jewelry with trending fashions. A funny visual or dramatic start to the video are some other ways for making those first 15 seconds count.

Consistency of Content

Just uploading quality content is not enough. To get real YouTube subscribers as a small business, you need to maintain a consistent upload schedule. Webcasts and webinars are some content options that small businesses with limited resources can exploit. Break down brand tutorials, product demos and webcasts to create a series of videos out of them. A company video can seem like boring content. But you can mix it up by doing an intro video of your employees or long-time clients. You can even introduce your business origin and story in your own words by putting yourself in there.

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Call to Action

Adding a Call to Action to your content is such an obvious step but can often be missed. As a small business especially, you need to make sure that your videos and descriptions both contain an easy-to-access call to action. Make sure to end your videos by asking the viewers to subscribe, leave a comment/feedback, and visit your site. You can also plug in your social media handles, ask viewers to share your content there, and follow you for deals and giveaways. A mention of giveaways, rewards, and discounts makes for an irresistible call to action. But you can tailor your call to action with trial and error any way you want.

some tips you can use for retail marketing via YouTube

Increase Interaction

Once you have uploaded your videos, use the first few crucial hours to engage with the people who leave comments. Post a personalized reply to the first few people who reply to your video. Use the YouTube community tab to ask for specific feedback and pin the comments you like most at the top. You can even poll your audience for ideas on new content and get insight into what didn’t work. As a small business owner, you can even use comments to direct interested people to your website or other social media profiles. This way they’ll get a direct personalized link for purchase. And even if they don’t buy, your website and business will be brought to their attention.

Video Titles

Video titles should not be an afterthought. While you should definitely avoid a clickbait title, a good tile with easy recall value can help you gain views over time. YouTube titles can also make a huge difference to your channel searchability. Optimize keywords in your title to gain visibility and rank high on searches. Short obvious titles like “Product Demo” or “Knitting Tutorial” are not going to earn any clicks. Instead, be more specific with titles like – “5 Ways to Wear “. With an eye-catching thumbnail that illustrates the versatility of the dress, you are sure to grab maximum eyeballs.

Category and Tags

You have an option to add category and tags when uploading videos on YouTube. Use the functionality to add relevant and high-ranking/trending tags and manually add modifications of tags suggested by YouTube.

Useful Description

Maximize the use of the video description feature on YouTube. Provide a short and informative paragraph describing what users can take away from the content. You can even break it down into pointers to improve readability. Use bigger fonts, bolding and colors to make sure your description doesn’t get missed. Make sure to add a message to connect on other social media handles, subscribe and leave feedback.

Collaborations

Collaborations are a great way to cross-promote and the collaborations don’t need to be relegated to individual creators. As a small business, consider collaborating with other small business owners with YouTube channels. The more organic your collaborations, the more effective they will be in driving sales. For example, if you are a handmade pottery business, collaborating with a clothing business will not really make sense. Instead, you can collaborate with a small coffee/tea brand or second-hand furniture business. Pitch your wares to other small businesses and create an engagement vortex that will help you both.

Customer Testimonials

All small businesses understand the importance of building credibility in the over-saturated retail space. A great idea for video content that can help increase sales and boost reputation is testimonial videos. Video testimonials are also generally more impactful than written testimonials on your website and social media handles. Remember, the key is not to make it too obvious. You can integrate a testimonial seamlessly by collaborating with an influencer who is also a customer of your business. This will make the video read more organic and thus more effective.

User Accessibility

Conversations around accessibility have spread to the YouTube sphere as well and with good reason. Making your content accessible to a wide audience is also just good business sense. Make sure to enable subtitles on your videos by turning on auto-captioning. You may have to edit for accuracy. But it is actually pretty easy. For wordier videos, you can even hire a third-party agency for the captioning work. As captions are off by default, your regular viewers won’t be affected.

When talking about user-friendly content, annotations and pops-ups can be extremely distracting and take away from the video viewing experience. Avoid adding pop-ups to retain viewer attention, and place links to related content in the description instead.

Promote Your Videos Across Channels

You can use your company’s other social media handles to promote your video content on YouTube. Use a cross-platform social media marketing strategy for organic growth. Spread the word on all channels like Twitter, Instagram, Facebook, etc., at the same time. And don’t forget to add a clickable link that directs the viewers straight to the video. A swipe-up link on Instagram will direct viewers straight to your channel and is a better option than just sharing the fact of upload. Make it easier to get those YouTube views by providing an easily shareable link. Your YouTube video can also be embedded on your business website, which is especially great for generic content like tutorials and demos.

Understanding How To Use The Youtube Trend Of “#Unpopularopinions” To Increase Your Subscriber Count

Are you a YouTube newcomer or a struggling creator with middling success? If you are, and need some content advice, read on.

Every small and mid-size YouTuber knows that all it takes is just one viral video to skyrocket their subscriber base. Finding a topic for that one unicorn then becomes a major obsession for creators. Most YouTube studies show that an almost sure-shot way to improve your video visibility, ranking, views and subscriber base is by creating videos around trending content.

One such trend that has been around for a few years and doesn’t look like it’s going to go away any time soon is “Unpopular Opinions”. You may have even seen unpopular opinions being shared on other social media platforms like Twitter and Tiktok. There are many reasons behind the burgeoning popularity of this trend. Below we’ve listed some reasons why you need to jump on the YouTube “Unpopular Opinions” train and how you can use it to grow your subscriber base.

Trend Spotting

Any quick google search will show that trend spotting is an essential skill to master for aspiring YouTubers. The fact is that viewers follow the flock. And by creating content around a trend, you are basically ensuring that they will follow YOU. It just so happens that Unpopular opinions and hot take videos are killing on the platform. Not only that, they are also extremely easy to create.

Unlike videos around fashion hauls, interior makeovers, makeup, food vlogs, travel etc., “Unpopular Opinion” videos require zero investment. Since they are essentially the opinions of a single person, the research is also minimal. It’s your take on an existing opinion and therefore doesn’t need to be proven with graphs, stats, etc. The less time a creator needs to spend on his video, the more he/she can use to spend on the marketing, editing and keyword search.

Make use of existing tools like Google Trends, YouTube Trending and VidIQ to search which kinds of unpopular opinion videos are currently ranking higher. Play around with the trend to find your own take.

Social Proof

It is very important for any YouTuber with interest in long-term growth on the platform to master an understanding of subscriber psychology. This basically means that they need to research the triggers that compel people to click and subscribe. Social Proof is one such phenomenon that refers to people’s desire to follow what other people are following. They determine something’s importance based on how many people are doing it, watching, it and creating it. If you create content around trending topics like Unpopular Opinions, which many viewers have already indicated an interest in, you are likely to lure them in for more.

Community

Trends basically show what a large section of the YouTube viewer base is interested in watching and is going to search for when they come on the platform next. Chances are that by timing your content just right, you may win some views your way. Unpopular opinions are spread across genres and niches. Once you have identified that sharing unpopular opinions is a trending topic, create a unique, untapped angle for your niche.

Say YouTube is saturated with “Unpopular Opinions” regarding fashion trends, don’t create yet another video sharing your unpopular opinions on that topic. Instead, use the broad theme of “unpopular opinions” to share your opinions around a niche that is relatively unexplored. For example, dark academia has become all the rage across YouTube and Instagram. If you are a chronic YouTube viewer or creator, you may have noticed modified versions of the trend gaining equal ground. People have been sharing their own riffs on dark academia in the form of grey academia, light academia and pastel academia. In order to stand out from the millions of videos on Unpopular opinions, make yours about a smaller niche. Since competition for that will be lower, people searching for unpopular opinions on that topic will be able to find your videos easier.

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Research

In this somewhat dark post-Covid-19 world, nostalgia marketing and nostalgic content have become more popular than ever. People want to escape into a simpler time and simpler world. Similarly, by researching popular marketing or branding trends, you will get an idea of other content that consumers are being triggered by or yearning for. Use that information to create your Unpopular opinion videos. So, for example, cottage core has become a legitimate interior design trend that is almost ripe for mocking. Creating an unpopular opinion around this very popular trend is sure to get you eyeballs.

Doing research into other creators’ take on the trend will also give you an idea of what you can do differently. This is especially important for creators in the process of building their subscriber base. People with existing fan bases can afford to be lackadaisical and repetitive. However, when you are a small creator, you can’t risk being caught aping successful creators.

YouTuber

Stand out by delivering uniqueness

Even with unpopular trends, you need to bring something new to the table. Unpopular opinions and hot-take YouTube videos are a dime a dozen. Do your own riff on this over-exploited trend by sharing the reasons behind your unpopular opinion. Do a deep dive into the topic you are sharing an unpopular opinion on and use it to make your case. Just sharing a hot take sitting on your couch with some clichéd reasons won’t get you a tonne of love. What will, however, is a video that really goes into it, explores the topic in-depth and comes up with some indisputable reasons why.

Viewers love scandal and clickbait. But they also love a good fact sheet. Say you are sharing your unpopular opinions on the Kardashians. If you are not a fan and just share the opinion for the sake of a video, your viewers will definitely see right through it. Unpopular opinions on this controversial family will get you views without a doubt. But by adding receipts, statistics, proof etc., you’ll make your content fool-proof and evergreen.

Be a little controversial or scandalous

Don’t be afraid to be unlikable and push some buttons when creating unpopular opinion videos. By their very name, unpopular opinions aim to skewer popular conceptions and research shows that clickbait-ey, scandalous content gets eyeballs. Use this knowledge to make your unpopular opinion on a person or topic that has a huge fan base. You know what we mean – K-Pop bands and musicians like Taylor Swift have strong and vocal fanbases that are ready to fight for their stars. These are the ones you need to target.

Look, we realize this could backfire if fans descend on your channel en masse and create havoc in your comments. However, the potential for a windfall is equally great. There is no way the “army” will be unable to resist an unpopular opinion on K-Pop, neither can the Swifties avoid coming out in huge numbers to defend their queen. In addition, you are guaranteed sympathy points from non-fans. People love a good underdog David and Goliath story. And by taking on the stans, you will definitely get noticed. Just remember to be honest and not drag down people only for views.

Be sympathetic

Creating an unpopular opinion video about a popular opinion that isolates demographics or viewers is a sure shot way to get some love from these ostracized souls. For example, most people fear aging and irrelevance, introverts worry they are not cut out for success, and fat people think they don’t deserve love. Crating unpopular opinions that are sympathetic to the targets of popular opinions will get you some major props and views from said people.

So where Youtubers are busy creating content on how to combat aging, skincare advice for aging skin, losing pandemic weight, lend a sympathetic ear to your viewers. Go against the grain and create an unpopular opinion video around why aging is great, fat equals happy and introverts are actually the most successful in the world.

Authenticity

People can tell when creators are just jumping on the bandwagon, and that’s when trends get beaten to the ground. There is something to be said for topic fatigue. I mean, how many unpopular opinions can a person watch and for how long anyway, right? Sooner than later, people will wean themselves off and start desiring other content. Trends, by their very nature, are cyclical. To win real YouTube subscribers and grow your channel, be authentic when sharing your unpopular opinions and make sure it’s a subject you actually feel strongly about. Loving pineapple pizza is not an unpopular opinion worth expounding upon in a YouTube video. It’s a been there, done that opinion, and nobody is looking for a hot take on that.

Aim for evergreen content that is click-worthy

Sharing unpopular opinions about cliches will not get you clicks. The fact is you need a robust topic to sink your teeth into to qualify as a video topic. For example-an unpopular opinion about Pineapple Pizza is not substantial enough for a 15 minute or less video. I mean, how much is there really to discuss on the merits of pineapple pizza? Opinions like these are best shared on Twitter or short-form videos on Tiktok. Your unpopular opinions need to have more meat to attract subscribers on YouTube.

Make it interactive

Get your fans and existing subscribers involved. There’s nothing like the power of a chorus line. Use it. Ask your fans to share their most unpopular opinions or create a survey to get some data in place. And then do your take on their hot take. Another way to pique people’s interest is doing an unpopular opinion on videos shared by existing big creators. If you are a small creator looking to gain subscribers, try piggybacking off another creator’s success.

This is how tea channels and channels that discuss popular creators like Jenna Marbles, Logan Paul and PewDePie have gained such massive followings. Or fashion channels that recreate trends of other popular creators end up getting high views. Everyone loves a good catfight and, more than that, they love to see the little man win. Doing an unpopular opinion on X creator’s unpopular opinion might win you subscribers just based on the underdog phenomenon.

Topical

Even an unpopular opinion trend needs to keep up with trends. Sharing unpopular opinions on things that have already been discussed by other creators will not do much good for your channel. But by latching onto something in the zeitgeist, you can potentially gain virality. For example, the Friends reunion is highly anticipated.

Doing an unpopular opinion video on why the show is overrated when the buzz is at an all-time high could really work in a creator’s favor. The same goes for seasonal unpopular opinions. During Christmas and Halloween, YouTube videos will be filled with Halloween costume try ons and Christmas cooking content.

Using seasonal occasions to create unpopular opinions is a great strategy. Use popular holidays like Christmas, Valentine’s and Halloween to create content that is atypical. Instead of creating videos on Christmas gift unboxing, gingerbread house decorating, etc., share your seasonal unpopular opinion. In the middle of all the good cheer, sharing an unpopular opinion like ‘I hate Christmas – Here’s Why’ is sure to become click worthy. A scrooge-like figure is ripe for entertainment. And your followers will love the levity around all the seasonal cheer. After all, holidays aren’t fun for everyone. People may be away from families, from friends, single. These are the people you are targeting. Chances are you’ll win the merrymakers your way too.

Do a riff on unpopular opinions

Irrespective of niche, creators are sharing their unpopular opinions and raking in the YouTube views and subscribers. In order to stand out, you don’t have to do the tried and tested typical unpopular opinion trend where somebody gets on their soapbox and rants on a subject. You can modify the trend and still milk it for views. For example, share an unpopular opinion about unpopular opinions, explain the trend in a YouTube video and the psychology behind it. Rank unpopular opinions or react to people’s unpopular opinions about you. You can even share your opinions in real-time through YouTube live streaming. Go through unpopular opinions during a live stream and share your real, unedited, unfiltered thoughts. Maybe get your friends and community on it too, and get a group around to share their unpopular opinions debate style.
 
Unpopular opinions are undoubtedly a godsend for new creators who do not have many resources to create content. Much like the low production value vlog videos on YouTube, all you really need to create Unpopular Opinion videos is to have a strong opinion. That’s it. However, make sure not to jump in blind and make a detailed plan before creating unpopular opinion videos. Due to their ubiquity and ease of making, many people are jumping on the trend. However, to get real views and subscribers from your YouTube opinions, you need to be strategic. And finally, make sure to pepper in unpopular opinions with other kinds of content, so your channel doesn’t become stale. The idea is to keep your viewership guessing to get those YouTube likes. If all you share are unpopular opinions, viewers will eventually lose interest and may even unsubscribe.

Everything You Wanted to Know About Millennial & Gen Z YouTube Video Consumption Patterns

Different generations have different consumption habits. Whether it be social media or targeted offline advertising Millennials and Gen Z respond in a way that is very different from the previous generations. 

Youtube has been a very popular video app since its inception in 2004. Appealing to both companies and individuals alike Youtube has been a major part of almost all Gen Z and Millennials’ lives. You as a brand will have to diversify your content so that it can appeal to these younger generations. 

Although they may be young, Millennials and Gen Z make up the majority of the workforce and will shape the future. This is why you should pay attention to video trends so that you can click with them. Generational relatability will let your brand be in vogue and be relevant as the customer changes.

Both these generations consume more video content than the previous generations which makes video marketing king once again. Now that we have established that video is still the best medium for reaching out to people here are few things that separate both generations. 

Gen Z

Aged 7-22 this group was born when social media was in its nascent stages. As they grew up social media started becoming a norm for every household and as adults, they are experiencing the peak of it. Youtube and Instagram are particularly popular amongst Gen Z and most tend to use it on a daily basis. 65% of them use Instagram daily and 62% are on Youtube daily too. With the boom in mobile technology, these apps are now available in the palm of their hands. 

Patterns and Habits of Gen Z

Gen Z spends 37% of their time on Youtube and 35% of it on Netflix. With video being the main medium of consumption advertising on these platforms would be a sound marketing strategy. They spend their time mostly following influencers like David Dobrik, Emma Chamberlain, and PewdiePie. These are the new age celebrities who influence the whole generation on various topics. From fashion to health tips and gaming. Influencer video marketing has been on the rise and has seen great results for most brands. You can think of them as mini brand ambassadors that drive engagement and viewership. 

Consider partnering with influencers for your marketing strategies as they add relevance to your brands. You will reach a far larger audience as compared to the ads on the platform. They also trust the influencers more as they are a sign of credibility. 

Learning from Youtube

80% of Gen Z say that they have used the video platform to gain knowledge on something. Whether it be school-related or DIY or something they are passionate about, Youtube has helped them in one way or the other. 68% say that they have learned or improved a skill by simply watching videos on YouTube. This drive to improve every day has been present in people since time immemorial but people never had access to such information. 

Gen Z thinks of Youtube as both an entertainment and knowledge resource. With many lessons available on the platform many use it for clearing their doubts and also strengthening their concepts. The growth that they have seen is great.

Taking a break from everyday stress

Most of Gen Z has admitted that the school puts a lot of pressure on them. To relieve the stress they log into Youtube and try to relax. With Youtube having their favorite celebrities and relaxing music they can tune out of their realities for a bit. 

New Media and Gen Z

They are used to being around a screen but TV has lost its relevance for them. They stay updated on current topics and get all their information from social media sites. This makes it tough to market to them with traditional mediums. 

Watching and sharing Youtube videos is now a part of their social activity and makes them feel more connected. 

And it is not only viral videos that are being shared. These could be anything from how to tie a knot or comedy sketches. They share these videos with their parents too to strengthen their bond. Many influencers have advocated for sharing of videos inter-generationally so everyone understands each other’s point of view. 

This sharing of videos makes people come close together and have a common topic to start a conversation. Being relevant is very important to Gen Z and sharing YouTube videos is one way of doing it. Being up to date on the various trends and their favorite influencers helps them in socializing and connecting with people their age. 

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Millennials

On the older side of the spectrum but with much more purchasing power the Millennials are also a great group to target. They are the ones who witnessed the birth of social media first hand and know its importance. 

The generation that streams most of its shows Millennials as a targeted demographic can do wonders for your brand. 70% of millennials have used to learn new things or improve upon their skill set in general. With an open-source knowledge base like Youtube being available many have revived their hobbies and have gotten better at them too. 

47% of the Millennials watch their favorite things either on Netflix or Youtube. This makes Youtube a very lucrative opportunity for advertising your goods or services.  

New media and Millennials

Since they were there at the birth of social media they can be called the transitory generation. They witnessed the death of the landline and dial-up internet first hand and embraced mobiles and wi-fi too. More than half the millennials get all their news from online sources. 

Youtube has been a great source of being relevant for both teens and young adults. With many news agencies now having their own Youtube channels it is only a matter of time before old mediums are completely forgotten. Since a lot of time is spent on these video-based apps it is necessary that you advertise here for maximum impact. 

New media and Millennials

TV or Stream

Although many Millennials still watch traditional cable TV the numbers are very low. Smartphone engagement is on an all-time high which makes them very receptive to your ads. In a study conducted it was found that 66% of millennials are annoyed by promotional videos. 

Overall, Millennials spend a lot of time on their phones and if your ads are targeted towards them then they need to be quick and educational. Having a strong disdain for promotional videos it is best that you make ads in such a way that they show the product in action right from the get-go. 

Marketing to Gen Z and Millennials

Gen Z and Millennials react differently to ads but are not very different when it comes to trends and engagement. Although Millennials have more purchasing power right now, in a few years Gen Z will be in the same spot too. 

With Gen Z it is best to make videos in a format that is popular amongst them. They still look for peer approval and would easily follow trends too. See what their favorite influencers are doing and make a video in that style.

You will be surprised as to how efficient such a video can be. They will take some time to make but once you get it right many people will start engaging with your ads. 

How to market to both

Similar to be put in the same category but not similar enough to have the same kind of videos, marketing to Millennials is different. They still respond to ads that were popular in the early 2000s and do not mind the plug. But despite this they still want ads to not feel like ads and not ruin their watch time. This has been a common theme in 21st-century ads. If your ad is disruptive and cuts in between their favorite show there is a very high chance that they will not pay any attention to it. 

It is in your best interest to target these demographics as they are the future. They will influence all decisions in the future and having good credibility and trust amongst them is a great way to increase brand awareness. 

Youtube Subscribers and Youtube Views are also some metrics that the newer generation use to see how good the company is. They will spot it quickly if you do not have real Youtube subscribers and it is best that you have a follower count with organic subscribers.  

As mentioned before video marketing still remains king in this world, it is only that the platforms have changed. Brands have been quick to adapt to these changes but with extreme competition, it is best that you also experiment with things.

Things that might strike a chord with Gen Z might be different from ones that might appeal to Millennials but it is up to you to find something for both. Work with your video production team and get a better idea of what might appeal to the younger people. It is important to understand these things for making a high-impact ad and once you get it right, try to keep up with these video trends.

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