Tips for Creating Impactful Long-Tail Videos on YouTube

Sure, YouTube Shorts are making waves on social media. But did you know that a lot of people almost exclusively watch long-tail videos? These are long YouTube videos, typically longer than the 20 minutes mark.

In this blog post, we explore how you can create long YouTube videos, which help you get free YouTube views, free YouTube likes and also attract free YouTube subscribers. So, let’s get started.

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How long should your long YouTube videos be?

Well, your YouTube videos can be of a maximum duration of 12 hours in length. But, you don’t have to create 12-hour-long videos to attract free YouTube likes and subscribers. The ideal length of long YouTube videos is between 45 minutes and 90 minutes.

A video of this duration will allow you to –

  • Create content that is chockful of information.
  • Keep audiences engaged (or at least interested to stick around till the end).
  • Reduce your effort during video uploading.
  • Ensure your video remains compelling and not really draggy.

When is it acceptable to create videos longer than 90 minutes?

Although we’ve mentioned that a long YouTube video is best kept between 45 and 90 minutes, you may be tempted to go longer. When would that be acceptable? Or at least liked?

Now ideally, your YouTube videos can work really well if they cross the 90 minutes mark (and can even head into the 2+, 3+, 5+, 7+, etc. hours mark), only under the following circumstances –

  • Your videos deal with current trends specific to your industry.
  • Your videos deeply explore a particular topic.
  • You have a large subscriber base.

Videos longer than 90 minutes get excellent engagement only when a YouTube account has large followership of dedicated viewers. If you don’t already have such a following, you may need to buy YouTube subscribers or buy YouTube watch hours to encourage more people to take a look at your videos. When they see that you have a large subscriber base or have high watch hours, they too are more likely to watch your longer videos.

Tips for creating long YouTube videos

Now that you know how long your YouTube videos should be, let’s look at how you can create long-tail videos for your channel –

1. Participate in tags and challenges specific to your industry

People love to watch videos that follow a trending theme. And these days, what is trending is tags and challenges.

Tags are basically a game where someone who is in the same industry/niche as you tags you to answer the same set of questions or complete the same set of activities that they have done. Challenges are similar to tags, but they can include slightly different activities that you are challenged to do. Also, challenges need not be tagged to you for you to participate. You can choose to participate in a challenge of your own accord if you would like to.

People love seeing how different individuals perform or what they answer to the same/similar set of questions or activities.

2. Create a video version of a pillar post

A pillar post is essentially a very comprehensive post that covers a specific topic in depth. You can make a pillar post in video format instead of a blog format.

Essentially, you take a topic and explore it in depth. For example, let’s say you’re a financial services provider and you choose the topic of “How to Get Loans.” Your pillar video should cover various facets of this topic, such as –

  • Why you may need a loan.
  • Types of loans available.
  • Who can give you a loan.
  • Loan application process.
  • Duration to get the loan approved.
  • Interest rates for different categories of loan applicants.
  • Loan repayment schemes.
  • Ways to repay loans quickly.

Since your video will contain so much in-depth content, it becomes a one-stop destination for anyone wanting to learn about the topic “How to Get Loans.”

3. Create a course-based playlist

A course on YouTube?! Of course. Offering a free course on YouTube is a great way to get people to watch your long YouTube videos and keep coming back for more. Choose a topic and then divide it into different sub-topics. Make a pillar video about each sub-topic, and then put all the pillar videos under one playlist.

For example, if your course is on “World Religions,” you can have a 1-2 hours long video on each religion. So, there will be multiple videos such as “Christianity,” “Islam,” “Judaism,” “Hinduism,” “Buddhism,” etc. Such courses can display the wealth of knowledge you have and attract free YouTube subscribers to you.

4. Answer frequently asked questions

Your prospects and customers may have certain questions that they want to be answered. But a written medium is not ideal for everyone. In such instances, you can use these FAQs to create one or multiple long videos where you answer these questions.

You can even make multiple long FAQ videos covering each different service/product you offer. For example, if you are a beauty salon, you can have multiple FAQ videos covering each service, such as “FAQ – Haircuts for women,” “FAQ – Hair coloring for men,” “FAQ – Tanning services,” etc.

5. Show the product/service in action

Another thing you could do is show the audience how the product or service actually works when they purchase it. These are videos that people love to watch since they understand what their monetary investment will get them.

So, you can record yourself unboxing the product, assembling it, and using it. Or you could record how the service is performed. If a past client gives consent, you can make a long-tail video following their experience with your brand. People love to see what they may experience if they choose you for a specific product/service.

You can even make a compilation of customer reviews as proof of quality. This could be added to the product/service video. Or it could be a standalone video. It’s your choice.

Smart business dictates that you buy YouTube likes or buy YouTube comments for such videos. This allows your audience to trust your brand more and realize that you are worth investing in.

6. Bring experts in for an interview or paper reading

Expert interview videos are some of the best performing long videos on YouTube. This is because they allow audiences to learn something new and hear from an expert who they may be in awe of.

Such interviews with experts do naturally tend to run long, given how deeply you discuss a particular topic. But because it’s not a run-of-the-mill video, people don’t mind hanging around to watch your video in its entirety.

Three types of long video content that are always evergreen

Three types of long video content that are always evergreen

While the above video tips can be applied specifically to your industry, the points we offer below are generic. But these types of videos are excellent in keeping the attention and engagement of audiences over a long duration of time.

Create an ASMR video

Autonomous sensory meridian response (ASMR) videos have a magical hold over our collective attention. ASMR videos such as painting nails, combing nails, cutting vegetables, page turning, whispering, ticking clock hands, dripping water, etc., just glue people to their screens. This is because they put you into a calm and meditative state, which can feel very cathartic. Consider including an ASMR video in your repertoire. Such videos can be anywhere between 2 and 5 hours long.

Collate focus music or sleep music

Focus music is getting really famous these days. This is a specific type of music that increases your concentration and focus. It helps you work without any distractions. Such focus music videos can be 8-12 hours long, and people will listen to the entire playlist without taking a break because focus music is really that productive.

Even sleep music is wildly popular. Such music enables people to fall asleep more easily and helps people who may have insomnia symptoms manage their condition better. Sleep music can be very relaxing – as can sleep stories. These are videos where you narrate a gentle bedtime story in a soothing voice to relaxing background music.

Live stream yourself playing a popular game

Games like PubG have made live streaming of games very popular. You can go live on YouTube and record yourself playing a game. Audiences want to see how your game ends, so they won’t mind watching till the end of your long video. Everything from Super Mario Brothers to FIFA can hold your audience’s attention.

Two foolproof ways to get people to watch long-tail videos

Add timestamps to your videos

Timestamps are basically the timing of specific sections of your videos. Having time stamps increases the likelihood of people watching your long-tail videos since they have the option to jump around to different sections of the videos as they prefer.

Offer an amazing prize for those who answer a question pertaining to the content in your video

If you want people to watch through the entirety of your video, then consider holding a contest in the end. Ask a question pertaining to something you covered in the video and offer a special discount or a giveaway to a person who answers the question correctly.

How to Upload Long Videos on YouTube?

The upload process is the same as other short videos –

  • Log into your YouTube account.
  • Click on the + symbol and select “Upload Video” or “Go Live” as necessary.
  • Drag and drop your video file.
  • Fill in the title, description, tags, and other details of your video.
  • Select the privacy settings.
  • Click on Publish.

Long videos take more time to upload than short videos. But to get them to upload faster, consider staying on YouTube while your video uploads. When you stay on the platform, you don’t disrupt its working. So, sit back, relax and watch another video.

Or even upload the video from your desktop and not your mobile phone. This makes your video upload significantly faster because YouTube is, even today, predominantly built for desktops and laptops.

If you want to buy YouTube subscribers for your channel to get the ball rolling, contact us at SubPals. You can also buy YouTube views and buy YouTube shares from us.

Your Guide for Jumpstarting a Corporate YouTube Channel

A corporate YouTube channel is essentially a YouTube channel for a business. While YouTube doesn’t differentiate between individual and corporate channels, there are several things you can do to highlight the fact that your channel is representative of a business.

In this article, we’ll take you through all the steps you need to take to create a YouTube channel for your business. We’ll also share some handy tips with you, so your channel quickly amasses subscribers and user engagement in the form of likes and comments. So, without any further delay, let’s get into it!

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The YouTube channel creation process: A step-by-step guide

It takes only a few minutes to get your YouTube channel up and running. Here’s what you need to do:

  • Create a Google account: A Google account is necessary for setting up a YouTube channel. While you can use your personal account for this purpose, we recommend creating a new Google account. This is due to the fact that account details of a corporate YouTube channel are often shared, and you wouldn’t want to share the details of your personal account, would you? It’ll take you only a couple of minutes to create a Google account. Once your Google account is ready, it’s time to move on to the next step.
  • Log into your Google account and open the YouTube homepage: Following the creation of your new Google account, log into it and open YouTube in a fresh tab. By default, you will be logged into YouTube through the Google account you just set up. Additionally, after you log into YouTube, you’ll see that a basic channel has already been set up. However, at this juncture, you have to customize it for your business.
  • Choose the name of your corporate YouTube channel: Customizing your channel begins with setting up the name of your business channel. To do this, hover your cursor over the avatar icon, which appears on your YouTube homepage screen’s top right corner, and click on it. A drop-down menu will appear. From the menu, click on the ‘My channel’ option. You’ll be taken to a screen where you have to enter your first name and your last name. Below the first and last name fields, you’ll see an option that says ‘Use business or other name.’ Click on this option and enter your preferred ‘Brand Account name’ on the next page. Click on ‘Create,’ and you’re done.
  • Upload channel icon and channel art: Now that your basic YouTube business channel is created, it’s time to pay attention to how it looks. This is where your channel icon and channel art come into play. To customize both, click ‘Customize Channel’ on the page that appears after you’ve completed the previous step. The channel icon is the small rectangular box that sits on the left-hand side above the channel art, which is a much wider rectangle. You need to customize them separately by clicking on them individually and selecting your preferred images.
  • Get the image dimensions right and experiment: For your channel icon, you should opt for an 800×800 pixels image. YouTube optimizes the image, after which the pixels drop to 98×98. For your channel art, it’s best to choose a 2560×1440 pixels image, which is optimized to 1546×423 pixels. However, ultimately, what dimensions you want to go with boil down to your preferences. It’s best to stick to the recommended dimensions as they are the optimal dimensions across the web and mobile platforms. YouTube also gives you the option of cropping the images as you see fit. You should also experiment with different channel icons and channel art combinations until you find one that’s perfect for your business.
  • Write a compelling channel description: In the ‘About’ section, you can describe your channel and add links to your business’s official website and social profiles. While you can craft an elaborate description if you want, we recommend keeping it crisp, concise, and compelling. Use the space to inform viewers about who you are and what your channel is all about, and that should be enough. Also, target a few keywords to increase your channel’s discoverability but without resorting to keyword stuffing. Don’t forget to add links to your website and social profiles, as these may result in increased traffic to all your pages across the internet.
  • Make your YouTube activity public: At the end of the day, YouTube is a community, and even if you aren’t posting videos, you can still let people know how active you are on the platform. The best ways to do this are to make your YouTube activity public and highlight featured channels. In terms of highlighting featured channels, you should opt for channels related to your niche (influencers and industry leaders). However, steer clear of highlighting direct competitors’ channels. Since you’ll be making your YouTube activity public as well, it’s important that you hit the like button on videos that are relevant to your content and niche. Even if you personally like controversial content on YouTube, remember not to ‘like’ them as that may damage your reputation. The same goes for subscriptions.

So, that’s it – your YouTube channel is ready, and you’re good to go! You can finally start publishing videos on the platform.

YouTube channel optimization: The top tips

YouTube channel optimization: The top tips

Now that you know how to jumpstart your corporate YouTube channel, let’s take you through some handy optimization tips. Putting these into practice will increase the chances of getting more subscribers and free YouTube likes for your videos.

Welcome first-time viewers with a channel trailer

In the previous section, we mentioned how you could use the channel description section to tell viewers about yourself and your channel. Well, since YouTube is a video-centric platform, you should also create a channel trailer to supplement your description section. Typically, channel trailer videos on YouTube are up to a minute long. However, it’s completely down to you as to how long you want your channel trailer to be. We recommend not making it too elaborate, as it’s only meant to be a trailer and nothing more.

Pay attention to the details of every video you publish

YouTube gives you the opportunity to fill in a variety of details about each video you publish – don’t let it go to waste. For instance, if you want to make it easier for YouTube to crawl your videos, you should consider creating custom transcripts and captions for your videos. Also, you can use the videos’ tag, title, and description sections to add relevant tags and keywords to make them more discoverable not just on YouTube but on Google as well. You should also make eye-catching thumbnails, as thumbnails are the first things that viewers see when they search for videos. If you plan to post frequently, this might seem like a lot of work initially. However, once you get the hang of it, it won’t take you much time to optimize individual videos.

Use YouTube cards and end screen features

Cards and end screens are incredibly handy features on YouTube that content creators use to promote related content on their channels. For instance, you can add a card that promotes a relevant video as another video is playing. If you get the timing right, this is a great way of increasing watch time, which is one of the most important YouTube ranking metrics right now. You can also add end screens, which show up towards the end of your videos. YouTube offers a wide variety of templates to choose from, some of which can be used to promote two videos at a time. Basically, these features serve as backlinks within YouTube and can increase views and watch time across your channel.

Publish videos consistently

When it comes to video posting frequency on YouTube, it’s best to opt for consistency and not quantity. For instance, there are many channels that post new videos every week on a specific day at a particular time. Over time, this consistency can help your viewers to know when they can expect a new video from you. Creating a content calendar is ideal for achieving consistency, as it will allow you to work towards predetermined goals. Also, it’s important that you’re realistic when creating the content calendar, as you don’t want to overburden yourself with excessively high expectations. For instance, if you’re not very comfortable with editing, you should give yourself more time to create videos in the initial stages.

Conclusion

So, now that you know the YouTube channel creation process and the best tips to optimize your channel, we wish you all the best! Last but not least, we’d like to remind you that the YouTube space is only growing more and more competitive with time. So, remember to persevere. Even if your first few videos don’t generate too many views, it’s important that you keep going and make more videos. If your content has value to provide to your target audience, it will be viewed – that’s a guarantee!

And if you need some help initially, why not consider SubPals? SubPals is a software tool that allows you to get free YouTube subscribers. Additionally, you can also buy YouTube Video SEO through SubPals.

How Many Tags Should You Use for Better YouTube Visibility?

YouTube isn’t just a video-streaming platform anymore – it’s also become a search engine. In fact, the Google-owned platform is second only to Google in terms of search engine popularity. So, if you’re a YouTube-based content creator, you can’t ignore search engine optimization (SEO) for your YouTube videos anymore.

While you can optimize your videos for search engines in various ways, we’re going to exclusively focus on tags in this article. So, read on to know how to use tags wisely and how many of them you should use per video to give your content a better chance of ranking higher than your competition.

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YouTube tags: What are they?

When you upload a video on YouTube, the platform takes you through multiple pages to configure various details and settings of the video. Along the way, you’ll find a space to enter YouTube tags for the video, which are meant to provide context about videos to YouTube’s algorithm. Quite simply, the YouTube algorithm relies on tags to determine whether a video is relevant to a user’s search query.

Let’s help you understand through an example. Suppose you have a food vlogging channel and decide to create a video on the subject ’10 best Latin American street foods,’ some tags you can consider are:

  • Street food
  • Latin American street food
  • Chorizo
  • Tacos
  • Tamales

While street food, chorizo, tacos, and tamales are short-tail keywords, Latin American street food is a long-tail keyword (more on short-tail and long-tail keywords later). These tags will allow the YouTube algorithm to understand what your video is all about. So, if a member of your target audience searches for Latin American street food videos with keywords or phrases inclusive of these tags, your video is likely to appear on the results page.

The importance of YouTube tags

There was once a time when tags played a crucial role on YouTube in terms of videos being ranked on results pages. However, due to the enhancement of semantic search features on the platform, the importance of tags has dwindled to a certain extent. However, this doesn’t mean that tags aren’t important at all – they still count as strategic elements that can amplify the reach of your YouTube videos.
The following factors are considered to be the most important in terms of video SEO on YouTube now:

  • Video title
  • Description
  • Thumbnail

So, even if you go ahead without tagging your videos, it isn’t likely to affect your channel significantly. However, if you’re new to creating content on the platform, we recommend including tags across all your videos for boosting YouTube views. According to Backlinko studies, ranking and keyword-optimized tags have a positive relationship.

The number of tags you can include per video

YouTube has a limit of 400 characters per video for tags, i.e., you can fit in as many tags as you want as long as they don’t exceed the limit. Typically, content creators on the platform include 5 – 8 tags per video. However, feel free to add more if there’s any remaining space. Some videos have been known to include up to 40 tags as well.

In addition to conventional tags, we also recommend using hashtags, which also help the YouTube algorithm to discover and sort content based on context and relevance. However, it’s important that you remember one thing about hashtags – they can boost your videos’ discoverability, but they can also take users away from your videos.

The best YouTube tagging practices

The best YouTube tagging practices

In this section, we’ll take you through some of the best practices to follow when it comes to adding tags to your videos. While there’s no guarantee that following them will turn your YouTube channel into an overnight success, they can certainly improve your channel’s chances in the long run.

Incorporate both short-tail and long-tail keywords as tags

Your tags should consist of both short-tail and long-tail keywords. While many SEO experts recommend focusing exclusively on long-tail keywords, the fact is that short-tail keywords are just as important. Short-tail keywords, i.e., phrases containing up to three words, are referred to as ‘head terms’ as well. These keywords are generic and broad. For instance, ‘street food’ is a short-tail keyword. On the other hand, long-tail keywords are more specific and are defined as keywords or phrases that have more than three words. For example, ‘Latin American street food’ is a long-tail keyword. Through the inclusion of long-tail keywords, your content will become more discoverable to your target audience. However, by including short-tail keywords, the discoverability will go up for users outside your target audience group.

Order tags based on their importance

In the ‘Latin American street food’ example, the most important keyword is Latin American street food. The names of the street foods such as chorizo and tamales are less critical. So, when arranging the tags from start to finish, it’s best to begin with Latin American street food and take it from there. The reason for doing this is simple – when looking at tags, the YouTube algorithm focuses on the first 2 – 3 tags. It is within this space that you’d ideally want the algorithm to determine your video’s relevance and context based on users’ search queries.

Don’t include lengthy long-tail keywords

Long-tail keywords are important, as we mentioned just a while back. However, including too many lengthy-long tail keywords isn’t a good practice. After all, you only have 400 characters worth of space to incorporate tags. So, if you include 3 – 4 lengthy long-tail keywords (more than 4 – 5 words), you’re significantly depleting the tags space. Studies from 2018 by Briggsby suggest that 2 – 4-word phrases make for the most effective tags.

Limit your tag use

It may be tempting to use the entire tag space, i.e., 400 characters, to include as many tags as possible. However, we recommend not doing, as too many tags can result in the YouTube algorithm becoming confused as to what your videos are really about. If you want to use more than 30 tags, make sure that you’ve included ones that don’t cause any confusion in terms of communicating the context of the videos to the algorithm.

Draw inspiration from currently-ranking videos and YouTube auto-suggest

If you don’t know the keywords that would work best as tags across your videos, why not turn to other content creators on YouTube? Check out similar content creators in your niche whose videos are ranking high on YouTube search results pages and observe the tags they’ve used. You can use similar tags to give your videos a better chance of doing well. Also, pay attention to YouTube’s auto-suggest feature, which comes into play when you start typing a particular keyword or phrase in the YouTube search bar.

The suggestions generated automatically are often indicative of what audiences are looking for, so make the most of them.

Use tag generators

While there’s no reason why you can’t come up with your own tags, it’s always better to use tag generators for efficiency’s sake. After all, you’re a content creator, and any time you save on doing mundane work like figuring out tags will become the time you spend honing your video-making skills. There’s a wide variety of YouTube tag generators you can experiment with. Some of the most notable tag generators for YouTube include TunePocket, VidIQ, TuBeast, Tube Ranker, and Rapid Tags.

Keep experimenting, testing, and tracking

You may find that your videos aren’t ranking even after following all the practices we’ve shared with you so far. In such a scenario, it’s important that you keep experimenting with different tags, as there’s no specific formula to make tags work. Apart from experimentation, we also recommend testing and tracking the effectiveness of the tags across all your videos. These activities will provide you with deep insights into the things you can improve in terms of structuring your tags to facilitate the YouTube algorithm finding your videos faster.

Conclusion

So, that’s about it for this article. We hope you learned a few important things about what YouTube tags are and what you can do to make them work for your videos. Ultimately, however, we have to stress the importance of your content and its quality. Simply put, without high-quality content, it’s difficult for any YouTuber nowadays to get attention on the platform. That’s why it’s important to focus on content first and then move on to other things such as tags and hashtags.

Before we bid you goodbye, we’d like to tell you about the services offered by SubPals – a software tool that can serve the purposes of both beginner and experienced YouTubers. SubPals offers a terrific solution to YouTubers faced with the problem of limited followings and low user engagement rates. The tool allows content creators to get free YouTube likes and free YouTube comments, which are important for boosting user engagement on the platform. Additionally, you can also buy YouTube subscribers from SubPals.com.

So, if you’re interested in taking your YouTube channel to the next level, consider using SubPals. It can give you the solid foundation you need to grow on YouTube, which has one of the most competitive digital landscapes right now.

How to Handle Spam Commenters On Your YouTube Account?

There was once a time when YouTube was just another video-streaming platform. Back then, there were almost no instances of spamming. However, things changed thick and fast when YouTube transformed into one of the world’s video-streaming juggernauts with in-app ads.

Since the platform’s transformation, YouTube spam comments have appeared left, right, and center. While the folks at YouTube have tried hard at dealing with spam content from their end, they haven’t been very successful at eliminating the problem altogether.

If you’re a content creator on YouTube who has grown tired of spam comments on your channel, you’re at the right place. In this article, we’ll take you through the impact that spam comments can have on your channel and how you can deal with them effectively.
So, read on.

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What kind of comments does YouTube consider to be spam?

There are roughly two types of spam comments on YouTube – the ones written by real users and the ones generated by spambots. YouTube, like almost all social media platforms, has countless trolls who may contribute to spamming by writing repetitive comments that have no connection with the videos.

Spam comments from trolls may also contain abusive or inappropriate content, and you can deal with them simply by reporting them. Additionally, you can also ask your subscribers to report these comments, which would eventually result in them being taken down by YouTube.

However, the major problem YouTube is encountering nowadays on the spam front is due to the presence of spambots. YouTube spambots are computer programs that feature software products and Python scripts, and anyone can use them for comment marketing. The objective of YouTube spambots is simple – to redirect traffic to a website from YouTube for earning commission through clicks. Spambots typically generate the following types of comments:

  • Comments regarding giveaways and/or surveys promoting pyramid schemes
  • Comments including Pay Per Click or PPC referral links
  • Misleading comments that may make claims about offering full-length versions of concerts, TV shows, and movies
  • Comments featuring links to online stores selling counterfeit products
  • Comments consisting of malware links that promote the links by making false claims about earning money

This list is in no way exhaustive, as more different types of spam comments are sure to emerge in the future.

How do spam comments affect a YouTube channel?

For a YouTube channel, having too many spam comments across its videos may result in disastrous consequences. Spam content typically affects the following aspects of a YouTube channel:

  • Viewership: Viewers turn to a video’s comments section to look at the conversations that are happening among users. If a certain conversation is engaging enough, viewers are typically tempted to join in and voice their opinion on a video. However, when viewers see that a video’s comments section is filled with spam content, it’s likely to discourage them from participating in genuine conversations. It may also create a poor impression in the mind of a user. For instance, if your videos’ comments sections are filled with spam comments, your viewers may think that you’ve resorted to getting free YouTube comments for boosting engagement. Even the most ardent subscribers of your channel may feel like unsubscribing if they encounter too much in terms of spam.
  • Safety: Spam comments that involve redirecting users to external links may jeopardize the safety of your viewers. For example, if a spam comment makes a claim about earning a lot of money by clicking on a link, some of your viewers may be tempted to click on the link. If the link is malicious, your viewers could be in big trouble, as sometimes, spams are nothing but scams that ultimately want to earn money by hook or crook. Some links may also contain malware that may infect users’ computers or mobile devices and attempt to steal personal information and financial details.
  • Reach: In recent years, YouTube has taken a firm stand towards channels with poor engagement that rely on spam comments to boost their numbers. Quite simply, if the YouTube algorithm discovers that your channel has a lot of spam comments, it may limit the reach of your channel. In such a scenario, even if the spam comments are not your fault, YouTube might take strict action. In the worst-case scenario, your channel may be temporarily blocked as well. So, if you’re a hardworking content creator who has put a lot of time and effort into your YouTube channel, it may all be in vain if your channel has excessive spam.

The best ways to deal with spam comments

The best ways to deal with spam comments

Now that you’re aware of the types of spam content that are out there and what their impact could be on your channel, it’s time to learn how to deal with them. In this section, we’ll share a few steps with you that will help you to find, report, and delete spam comments. Additionally, we’ll also give you vital information on how you can prevent spam commenters from leaving spam comments on your videos in the first place.

  • Find the comments: The first step is to find all the spam comments across your videos. You can do this by using the YouTube Creator Studio. First, open YouTube Creator Studio from the website or app and go to the Comments page. You can do this by clicking on ‘Comments’ on the panel on the left-hand side. The Comments page will show you all the comments that users have left on your videos in chronological order. At the top of the page, you’ll see three tabs – Published, Held for review, and Likely scam. Click on the Likely scam tab, and you’ll see all the spam comments. However, it’s important to keep in mind that some comments shown in the Likely scam tab may not be spam.
  • Go through all the comments and report or delete them: Once you see all the comments in the Likely scam tab, it’s time to go through them individually and then take action. This can be a time-consuming process, especially if there are a lot of comments. However, doing it is well worth the time spent, as it can help you identify comments that are genuine but have been mistakenly sorted by the algorithm as likely spam due to poor comment quality. Next, click or tap the bin icon below the comments to delete them one by one. You can also decide to flag comments by selecting the flag icon right next to the bin icon. The flagging option additionally gives you the option of hiding certain users’ comments on your channel.
  • Wait for YouTube’s response: If you deleted the spam comments as mentioned in the previous step, you could skip this step. However, if you have chosen to flag the comments, you’ll have to wait for YouTube to take action. After you flag a comment, YouTube reviews it to ascertain whether a comment violates its Community Guidelines. If it does, YouTube will delete the comment permanently within 24 hours.
  • Add users as comment moderators: The three previous steps were all aimed at dealing with spam comments on YouTube after they’ve already been posted. However, now, we’ll turn our attention toward the preventive steps. The most important thing to do from a prevention standpoint is to add comment moderators by selecting the Automated filters tab on the Community page, which you can access from Settings in YouTube Creator Studio. Alternatively, you can click on the three-dot menu beside a comment on the Comments page in YouTube Creator Studio and choose the ‘Add this user as a comment moderator’ option. However, it’s important to remember that you should only add trusted users as comment moderators.
  • Moderate comments yourself: Having comment moderators can be incredibly beneficial, as more people are likely to report inappropriate comments. You can also moderate comments yourself by going to the Defaults tab of the Community page under Settings in YouTube Creator Studio. You have four options to choose from under the ‘Comments on your channel’ option – Allow all comments, Hold all comments for review, Hold potentially inappropriate comments for review, or Disable comments. If spam prevention is your goal, we recommend choosing the Hold potentially inappropriate comments for review option.
  • Set moderation rules: Through the YouTube Creator Studio, you can also set moderation rules that allow you to approve or hide users and also block certain words and links. You can find these settings in the Automated filters tab on the Community page. While approved users are free to post anything in your videos’ comments sections, hidden users are unable to post comments. Blocking specific links and words can also be effective in filtering spam comments.

Conclusion

Handling spam commenters and their comments can help you manage the mess that spam content can create. We certainly hope that the things discussed in this article are of some use to you for a smoother experience as a content creator on YouTube.
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YouTube Copyright Claims vs. YouTube Strikes

Copyright laws are not always simple and straightforward, especially in the digital space. The management of digital rights comes with many moving parts. Although developing an understanding of this is an important part of your responsibility as a YouTube content creator, it can often prove to be quite complicated.

In this article, we will help in simplifying the concepts of YouTube copyright claims and YouTube strikes for you. Although they appear to be somewhat similar at first glance, copyright claims and strikes tend to affect channels very differently. To understand the difference between claim and strike, it is important to first understand each of these copyright infringement processes individually.

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Copyright policy of YouTube

When it comes to copyright violations, YouTube does not play around. The YouTube Community Guidelines clearly specify that the content creators can only upload original content or content they have permission to use. If your content is not in compliance with these guidelines, it can lead to a copyright claim or a copyright strike.

What are copyright claims?

Copyright claims are also called Content ID claims because they are made on the basis of the content matches found through the Content ID system of YouTube. The Content ID system is a digital rights management tool on YouTube which performs automated scanning of every video that is uploaded on the platform. When the system finds a match for the uploaded video, it sends a notification to the copyright holder that some part of their content is being used without their permission. Here are some things you should know about copyright claims –

  • Copyright claims are a part of copyright legislation.
  • They can only be applied to the flagged videos, not on the entire YouTube channel.
  • They do not affect your YouTube channel negatively.
  • If you use someone else’s content, the copyright holder can claim the revenue generated from that video.
  • The copyright holder also has the option to generate revenue by placing ads on that video.
  • The holder may also restrict your video to particular regions or countries.
  • In some cases, the copyright holders choose not to take any action at all.
  • Users have the option to dispute a copyright claim if they believe it to be false.

What are copyright strikes?

A YouTube copyright strike is usually issued against a content creator when they upload a video containing copyrighted content without the permission of the owner. If copyright violations are found with a video, the owner has the option to take down that video from YouTube. This means that the video will be blocked everywhere, and the content creator will not be able to generate ad revenue. Here are some things you should know about copyright strikes –

  • Copyright strikes can affect your channel adversely.
  • With a copyright strike, the owner has the option to remove your video from the platform completely.
  • Receiving a copyright strike means that you would not be able to derive monetization benefits for your videos.
  • YouTube also imposes limitations on live streaming from your account.
  • If you receive less than three copyright strikes, they usually expire after a 90-day period.
  • If you accumulate three copyright strikes, YouTube will terminate your channel and also ban you from creating any more channels on the platform.

Difference between copyright claim and copyright strike

Difference between copyright claim and copyright strike

When copyright holders are notified about a copyright violation, they have two ways to manage their interests –

  1. By issuing a takedown, which will lead to the removal of the video from the platform.
  2. Using the Content ID tool to issue a copyright claim, which will present the holder with several options. They can monetize the video, collect ad revenue or block the video in certain regions.

Copyright claims have always been more common as compared to copyright strikes, outnumbering the latter by 50 to 1. While a strike is always accompanied by a takedown, this does not happen with copyright or Content ID claim.

Takedown notice – Copyright strike

According to copyright law, platforms like YouTube are required to heed the takedown requests and follow the due process as stated in the law. For a copyright takedown, the holder has to submit a formal takedown request to YouTube, with due legalities and along with all the requirements.

When a user receives a copyright takedown notice, they will see a copyright strike issued against their video for violating the copyright guidelines. This will be accompanied by a phrase – ‘Video taken down: Copyright Strike’ and the video will also be removed from the channel. This means that you have collected a copyright strike in your YouTube account. YouTube policies are quite severe when it comes to copyright strikes. On receiving the first copyright strike, you would have to complete a course with the YouTube Copyright School, which will help you understand how copyright laws are enforced on the platform.

If the copyright takedown was issued erroneously, the user has the option to give a counter-notification. Through this notification, the user can ask YouTube to legally reinstate the video that was removed because of an alleged copyright violation. In another case, the copyright owner might retract their claim if they realize they have erroneously issued a takedown notice for a video. After the retraction, too, all the original content of the user is restored on YouTube.

Content ID claim – Copyright claim

Copyright claims or the Content ID claims are markedly different from copyright takedown notices, which are defined under copyright law. Through the system of Content ID, YouTube matches the content uploaded by creators against all the other content present on the platform. When YouTube finds a content match with the video uploaded, it sends a copyright claim to the user with the phrase – ‘Includes copyrighted content.’ The claim is usually sent to track or monetize the said video. It does not lead to the removal of the content from the platform. With a copyright claim, your video will still remain live on the platform, and you will receive YouTube views through it. However, it may have ads on it if the copyright holder chooses to generate ad revenue through it.

Copyright claims never result in copyright strikes and imposition of limitations on the channel. However, the users still have to option to dispute the copyright claim if they believe it was issued erroneously.

FAQs related to copyright strikes and claims

How does one copyright strike affect our channel?

When your channel receives a copyright strike, you should take that very seriously. It essentially means that your channel and account can lose good standing on the platform. With one copyright strike, you may see some limitations imposed on your account in the form of live streaming restrictions. You will also not be able to monetize your videos anymore. After issuing one copyright strike to a user, YouTube usually gives them a chance to restore their benefits. If they do not commit any other copyright violation within 90 days from the issuance of the first strike, it expires on its own.

What happens if we collect the second and third strikes within the 90-day period?

If you end up receiving more strikes after the first one in the 90-day period following that, you might land yourself in deeper trouble. With a second copyright strike, you will definitely lose your good standing on the platform. Besides this, you would have to wait for 90 more days for the two strikes to expire. If you end up collecting a third strike on top of this, YouTube terminates your account on the platform and removes all your content. YouTube will also prevent you from creating any new channels on the platform.

While in most cases, the bad news ends there, sometimes the copyright holder can also take you to court, and you could have a legal challenge on your plate. If you end up losing the case, you could be buried under a substantial fine besides the legal fees.

How can copyright claims and strikes be avoided?

If you want to steer clear of any kind of copyright strikes and claims, it is important to use only authorized visual and audio assets. Your best bet would be to include content that is completely original and your own. If you are going to include additional content in your video, make sure to get it from open-source sites. There are tons of sites these days offering free-to-use stock videos, images, and also music for your channel.

Conclusion

With the information provided in this article, you will hopefully be able to steer clear of any kind of copyright claim or strike on YouTube. If you do end up receiving either of the two, you are now equipped to manage or dispute them, depending on your situation.

The competition among content creators on YouTube is always fierce. While everyone wants to go viral, standing out from the crowd is difficult since thousands of videos are uploaded on the platform every minute. If you are interested in kickstarting your channel, you can consider getting free YouTube comments from SubPals. We offer a range of premium YouTube services, which can help in getting the required engagement for your channel. You can be guaranteed quality comments on your videos, which will be spread out over several days. We at SubPals provide guaranteed delivery and 100% safety with all our services. To know more, contact us today!

YouTube Planning Guide: Create Consistent Content for Quick Growth

The road to success in YouTube is full of obstacles and hindrances. With rising competition from both corporate and individual creators, making a name for yourself in the world of YouTube has become increasingly difficult. However, the basic precepts of success in YouTube are still relevant. In our 2022 planner for YouTube growth, we will be going back to the basics. As any content creator would know, consistency is the key to long-term success. Viral content will only give you short-term and speculative attention. It is only through consistent quality content that you can make a mark for yourself in the world of YouTube.

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How to be consistent in YouTube

Being consistent is easier said than done. There are many factors that need to work in conjunction for you to be a consistent YouTube content creator. Putting in hours every single day is not the only thing you need to do. While that may help you with creating content in volume, it will not help with quality content. Consistency beings with planning, and you need to plan consistently as well.

How to plan YouTube videos

There are many steps to planning YouTube videos. Let us go through them one by one:

Brainstorming: The first thing you need for a YouTube video is an idea. You need to know broadly what you are going to create content upon. Even if you do not have a precise idea at this stage, you must still have a rough outline. When brainstorming for new ideas, make sure you have a mobile app to store all your ideas. Inspiration can come from anywhere at any time. It is important to note them down as and when they come. When you are sitting down to finalize, you can eliminate the bad ideas. The first step towards getting ready for YouTube is to brainstorm ideas.

Screenwriting and storyboards: In the second step, you need to clearly chart out what your video is going to look like. Start writing about everything from the opening scenes to the transitions to the ending. Once you have a neat and coherent video structure in front of you, then you can move forward with the next steps.

Get feedback: Before committing to a video, make sure you get feedback about it. One of the best ways to do so is to directly ask your viewers. You can host a poll where you pitch a few ideas for your next video and let the audience decide what they want. In most cases, your YouTube subscribers would be more than happy to suggest ideas. Going through these alone can do wonders for your YouTube growth.

Plan future content: Every YouTube channel has a theme. For most thematic channels, what video you upload on a daily basis has a huge impact. Before you start working on a video, analyze how ell it fits with the rest of your content. Stay away from making videos that are not related to your theme. However, there is no fixed rule here. One or two surprise videos can play a big role in winning new subscribers and getting more YouTube likes.

Learn from YouTube comments: Going through your YouTube comments might not be great for your ego since there would be a lot of negativity and hate. If you feel confident that negative comments won’t deter you, there is a lot you can learn from YouTube comments alone. You can see what people are talking about, why they like and dislike, and how they perceive you. The comment section alone can be a goldmine for new content ideas.

Learn from fellow YouTubers: In the YouTube world, competitors are not enemies. On the contrary, people benefit from each other’s success. No matter what your niche is, there are definitely other people out there making videos about the same. Instead of seeing them as rivals, learn what they do and how they do it. If you can take it a notch higher, consider getting help from another YouTuber who is willing to assist. If you can plan and collaborate with a prominent YouTuber in your niche, your channel’s growth will skyrocket in no time.

Market your videos: Creating content and marketing are two different ball games altogether. Making quality videos consistently is very important. Similarly, promoting and marketing your content will take it to a wider audience base. If you are ignoring this aspect of YouTube, steady and organic growth will not be possible.

Tips and tricks for consistent YouTube growth

Tips and tricks for consistent YouTube growth

The internet is full of tips for quick YouTube growth. Let us tell you that those don’t work. There is no shortcut to anything in life, including YouTube. Instead of looking at them like easy tricks and tips to earn money and get free YouTube views, look at them from a strategy perspective.

Have a content calendar: A content calendar is a perfect companion to independent content creators who have to take multiple aspects of a video into consideration before posting it. To put it simply, a content calendar helps you with a systematic plan for when to post and what to post. You must customize your content calendar according to changing demands and circumstances. For example, many people got interested in home farming in the pandemic. If you are making videos in and around gardens, plants, and trees, videos, you would have benefited by switching to a more home-based garden approach to make the most of the excess viewers.

Mix and match YouTube content: The number of things you can do on YouTube keeps increasing. With the introduction of short videos on YouTube, you can now make small and catchy content. Alternatively, you can pair a website or blog with the videos to redirect audiences there. The aim is to diversify your content without going overboard. If you are staying true to the overall theme of your channel, bringing in a few innovations here and there would not make any difference.

Collaborate with people in your niche: When we talk about collaborations on YouTube, we usually restrict ourselves to other YouTubers. However, you can collaborate with experts from a wide range of fields to come up with great content ideas. Having a recognized personality over will only make your channel more informative. The audience will also want to know more about the experts and about what they have to say. With the advent of Zoom, collaborations on YouTube have become even more popular. There are many YouTubers out there who only go on live stream via Zoom with other YouTubers. Nonetheless, they work hard on creating fresh content every day, and that helps them get more subscribers and views.

The future of growth in YouTube

As competition in the YouTube space increases, many growth tactics are no longer relevant. Hashtags and YouTube SEO plays a very important role now. In the past, you could get away without putting effort into video titles, descriptions, hashtags, and so on. Now it is very important to take these factors into consideration to see quick growth in YouTube.

Collaborations are also the future of YouTube growth. It does not only mean collaborating with other creators. You can now collaborate with fans and viewers through video and live chats. It is a great way to boost audience engagement. There are many ways to collaborate, be it through campaigns or video series. Ensure that all collaborations are meaningful and they do not get redundant over time.

Common YouTube consistency mistakes

As we spoke earlier, consistency is the key to success in YouTube. However, being consistent can be very difficult if you do not know the right way.

Choose a frequency that is sustainable. If you cannot post five quality videos every week, there is no point in doing it for a few weeks and then burning out. If you are comfortable with only two videos every week but feel sure about their quality, they will show better results than five videos per week.

Take the help of tools that let you understand your subscriber demographics. If you know more about your subscribers and viewers, you can tailor content according to their preferences.

Many people fail to get subscribers and viewers despite posting consistency because their videos are very one-dimensional. Focus on making your videos interactive to get free Youtube subscribers and likes. The more stake viewers have in your content, the more they will engage with it. Organizing giveaways and contests is a great way to add interactive elements to your YouTube videos.

In the end, being consistent is the most important aspect. When you are consistent with your content, you will learn the tricks of getting quick growth along the way.

Conclusion

As you can see, being consistent on YouTube is not easy. One of the best ways to ease the process is to get professional assistance. Subpals is a one-in-all solution for all your YouTube needs. Head over to SubPals to find out out how you can benefit from its tools and services.

How to Make Your YouTube Comments Section a Safe Space for Viewers?

YouTube, like any other social media, has its own evils and vices. YouTube creators have often been accused of promoting unrealistic standards, misinformation, hate, and so on. While that concerns individual creators, a more common phenomenon is hate speech and bullying in the comment sections. It can be targeted to the creator or among viewers. If there is a difference of opinion, YouTube hate comments can go to great extents. People can get harassed, bullied, even blackmailed in YouTube comments. To prevent these comments, YouTube introduced a feature where commenters were asked to cross-think what they were about to post. It succeeded in reducing YouTube hate comments to an extent, but it did not magically vanish.

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Why are hate comments a concern for creators?

There are two ways to look at YouTube comments. If you wish to take an apathetic approach, it would not matter to you what people are writing in the comments. There are hundreds to thousands of comments under many videos, and you might want to not be a part of sub-conversations within those conversations. While that approach guarantees mental peace, it is not sustainable for YouTube content creators. Let us tell you why.

As a content creator on YouTube, comments play a big role in understanding how good or bad you are doing. Sure, there is a lot of unnecessary hate in the comment section, but you also get to know a general opinion. That, in turn, can help you improve many aspects of your videos and channel.

If you are someone who pays attention to the comment section, a lot of negative comments will surely bother you. It would be especially concerning if the language and tone of the comments come off as abusive. Harsh comments or even dislikes can leave a deep impact on your psyche, leading you to stop believing in your capability. That is one side of the story.

On the other side of the story, your comment section might become a general place for hate speech and discussions. People could be attacking a certain community or sect in the comment sections, as is evident in the comment section of many YouTubers. When these types of things go on in your comments, it deters new YouTube subscribers and followers. Your existing subscribers wreak such havoc in the comment section that new people feel afraid to comment.

In turn, your comment section ends up becoming an echo chamber where hate speech is responded to by hate speech. It will create a toxic image of your personal brand, and you will face difficulties in growing outside those limitations. Your chances of getting brand deals will go down exponentially, and fellow YouTubers will think twice before collaborating with you.

If you are suffering from this problem or fear that you will, you need to take immediate action. If you do nothing about it, your comment section will pull your YouTube growth down before you even know it.

How to deal with negative comments

Before you decide to take action to make your comment section a better place, you must be clear about your intentions. If you want people to continue their misdemeanor in the comments, you might be going down the wrong path. However, if that is the approach you decide on, your intentions behind cleaning up the comment section might just be an attempt to get more deals and collaborations. Unfortunately, that approach is both shallow and unsustainable. Your bubble will burst ultimately, and it will leave a deep impact on the overall success of your YouTube channel.

However, if you are looking for a sustainable solution, the benefits will show up in their due course. The first thing you need to do is ensure none of your content incites hate. Unless you do that, there is no way for you to get positive, free YouTube comments. If your content promotes hate or discrimination in any manner, it will attract people who have a similar mindset. You will keep getting comments that are negative, hateful, and demeaning. Once you are clear on your end, you can move forward with the next steps.

Talk to your audience about negative comments and hate speech

The first thing you should do is have a heart-to-heart conversation with your YouTube subscribers and viewers. You can do it in the form of a written note or a video. In both cases, make it as poignant as possible. Talk about how you don’t believe in the power of hate and instead believe in love. Talk about how you want your YouTube subscribers’ community to be one of the most positive communities on the internet. In the end, talk about how it affects you at an emotional and personal level.

When you have an open conversation with your viewers about these issues, the effects of it reflects in the comment section. You will find people dissuading others from commenting negative things and bonding over positive messages. Your ultimate goal should be to empower the community about their well-being. Once the general culture of the community changes, you do not have to do anything to keep your comment section clean and positive.

Be vocal about social responsibilities

Much of what we call hate speech comes from a perspective of discrimination and exploitation. That’s why YouTube has a strong policy on racial slurs and discrimination. Often the most negative comment sections are of those people who do not exhibit their social stance. Do not make the same mistake. Be vocal about the fact that you believe in equality and tolerance. Make it evident that your channel is open to people from all races, sexes, and genders.

When you start being vocal about your social stance, you start attracting followers who have a similar vision. They are much less likely to spew hate in the comment section. You can avoid haters on YouTube by not making them feel welcome in the first place.

Do not be a keyboard warrior

There is no point in being a keyboard warrior, especially when you are a creator on YouTube. You might feel accomplished at having taught a lesson to one troll; hundreds would line up behind them. As a creator, it is not possible for you to go through every negative comment and reply to them all.

A better approach is to let your actions speak for themselves. The more attention you give to haters and trolls, the more motivated they become to continue their shenanigans. As a content creator, let your content represent what you think and believe in.

Make the best use of YouTube settings

Make the best use of YouTube settings

YouTube has built-in tools and settings that let you control what comments show up in the videos. There are three things you can do – block a person from commenting, restrict comments, and allow all comments. By default, you would be allowing all comments. You should aim not to use the other two options, but do not shy away from doing so if the need arises.
Ideally, you should block only spam accounts that post random promotional messages in the comment section. For hate speech and bullying, the restricted option works better since you get to know what was about to be posted. If you feel that it does not violate any boundaries, you can allow it to be visible.

There is another option, that of disabling comments altogether. However, that is typically not a good approach. You do not get any of the benefits that come from understanding what comments tell you about your videos and presentation. On top of that, you do not give your subscribers the opportunity to form a community among themselves. Many people will be turned off simply at the sight of a disabled comment section. If you have to use this feature, make sure it is only for inevitable reasons.

Spread awareness

As a content creator, you are in a position where what you say can impact hundreds to thousands of people. Use this platform to share a positive message to the world. Many people resort to rude comments only because they are not aware of the other person’s problems. If you can foster this awareness of empathy, you will be doing a service to society and yourself. Over time, this reputation will carry over and help you get more subscribers and fans.

Conclusion

Negative comments are a big problem for the creator community. Every creator has had to deal with it at some point or the other. Instead of being passive about it, you should do whatever you can in your individual capacity. If everyone starts adopting this stance, YouTube will become a safe space for everyone.

Negative comments are just one of the many problems that you have to deal with in your YouTube journey. From getting constant views to winning more subscribers, doing everything without any professional help can be daunting, if not impossible. With SubPals, you can be assured of constant growth in your YouTube journey with the help of experts who know exactly what to do. Free YouTube subscribers and free YouTube likes can take your channel to the next level.

The Ultimate Guide to Starting Your Own YouTube Challenge for Engagement

YouTube offers different opportunities for marketing, content creation, customer engagement, and a lot more. At the same time, it is very difficult to start and maintain a successful YouTube channel since the competition is too high. 720,000 hours of video content is published on YouTube every day. It can be quite difficult to make a mark in this sea of competition.

However, it is important to understand that you are not competing against thousands of other YouTubers. You are only competing against those in your niche and those who know your target audience on YouTube. Once you crack the code to get viewers hooked, your YouTube journey will become very smooth.

One of the most effective ways to get new and existing viewers hooked is through challenges. Most of us have seen challenges taking place in different social media platforms, be it YouTube or Facebook or Instagram. Today we will talk about everything you need to know about YouTube challenges and how they can help you with audience engagement.

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What are YouTube challenges?

There is no single definition of a YouTube challenge. Anything and everything can be a YouTube challenge if you can add a competitive element to it. In a nutshell, a YouTube challenge involves viewers competing (often against each other) to solve a problem or get an answer in order to receive a prize. Therefore, challenges can involve uploading dance videos to solve puzzles. There is no limit to what you can classify as a YouTube challenge.

The most important thing to remember in the context of YouTube challenges is that every challenge should have some substantial stake. People will not spend their time and energy on what they are getting is not worth it. No matter which challenge model you follow, the rewards must be worthwhile.

The difference between good and bad YouTube challenges

If you know how to bring out the competitive side in humans, you will have an easy time coming up with challenges. But if you don’t, we are here to help you.

A good YouTube challenge will have the right balance of difficulty and reward. You cannot make a challenge overtly difficult – like shooting and editing a full-length video – if your rewards do not match. Alternatively, you can make challenges as difficult as you want if your reward backs them up. Finding this balance is the key to successful YouTube challenges. If you are wondering how to start a YouTube challenge, begin by taking into account these considerations.

A good YouTube challenge has the following features:

  1. Competitive
  2. Able to hook viewers
  3. Able to bring many people together
  4. Enjoyable

If you tick all four boxes, you will have an easy time coming up with YouTube challenges. A bad YouTube challenge will naturally not engage with many viewers. If there is a mismatch between the reward and the effort, your subscribers won’t be interested in participating. Even if the reward is decent, challenges without any hook usually fail. For these reasons, your YouTube challenges must always take into account the four factors mentioned above.

Types of YouTube challenges

There are mainly two types of YouTube challenges. In the first type, you involve the audience. In the second type, the challenge is completed by YouTube along with friends or fellow YouTubers. Both approaches have their pros and cons when it comes to engaging with the audience.

When it comes to audience challenges, we are mainly looking at giveaways and special merchandise as rewards. However, it is also a great idea to have a monetary reward in place. The higher the stake, the more people you attract. The more people you attract, the better it is for YouTube engagement.

In the case of YouTuber challenges, you also get the unique opportunity of engaging with your fellow YouTubers and their viewership. It is a great way to boost the growth of your channel. The more people you add to your viewership, the higher the chances of getting more engagement.

There are some common pointers in both types of challenges. In both cases, the challenge should have a considerable degree of difficulty. It should also have a fun element that makes it easy for viewers to get hooked. If your challenges have an element of virality, they will get shared more. Hitting it off with even a single challenge can boost your engagement to a great extent.

Below we will discuss some ideas and inspirations for both types of challenges. However, remember that these are just guidelines and not concrete suggestions. You should always add a personal touch to your YouTube challenges.

Ideas and inspirations for YouTube challenges

If you are organizing a challenge with other YouTubers, the scope for making it viral increases drastically. For example, eating challenges are very popular in the YouTube community. It exhibits the perfect amalgamation of the necessary features of a challenge. Eating challenges are difficult and have an element of virality. In some cases, they are downright bizarre or gross. Even then, you get to hook the viewer because of their curiosity.

Another example of engaging challenges is games. There are many games that you can play in collaboration with other YouTubers or with friends. These games are not like traditional sports or video games. They are usually fun games that we relate more with parties and gatherings, like being able to stay in one circle for the longest time. It is also a great way to make the most of your viewership and get hooked to a fun competition.

Coming back to challenges with your viewers, the scope is much restricted here. Since you cannot get all your viewers on board for a challenge, you have to host it over the internet. For challenges involving the audience, the stake is usually something personalized and valuable. It can be merchandise, the opportunity for a guest appearance in your channel, a gift voucher, and so on.

Challenges involving the audience usually follow the model of a puzzle or a riddle. The first people to solve them are declared winners. Coming up with puzzle ideas need not be challenging. There are tons of ideas on the internet. However, make sure all your challenges have a personal touch.

Why are challenges so effective for engagement?

Why are challenges so effective for engagement?

Challenges have become a common way for YouTube channels to boost audience engagement. The reasons behind this phenomenon are self-explanatory.

Challenges are competitive by definition, and people love competition. Even if it is all fun and games, challenges force out the best in us. When we get recognition for our efforts (in the form of rewards), we get even more motivated to participate in more challenges.

Another useful feature of YouTube challenges is their collaborative nature. Whether you are challenging the audience or your friends, both involve collaboration. The audience loves to see videos where there is a certain extent of collaboration. It makes the videos more appealing and engaging. Everyone you bring over for a challenge adds their own personality to it. In turn, it becomes a great way to improve engagement with the audience. People are now watching your videos for the fun that collaborations bring. It is one of the main reasons all popular YouTubers frequently collaborate with others.

Common YouTube challenge mistakes

While organizing and setting up YouTube challenges is not very difficult, people still make mistakes. Most of these mistakes are not major flaws and only minor mistakes. For example, one of the biggest mistakes is not promoting your challenge. If you are not marketing and promoting your challenge across different social media platforms, you are losing out on possible engagement. If people don’t know about your challenge, they cannot engage with it.
Another mistake that many people make pertains to the nature of the challenge. You do not want your YouTube challenges to be long-drawn and boring. If you are not adding something new to the mix constantly, it is only a matter of time before you start losing the audience. Challenges need to be fun and must have the ability to keep the viewers hooked. They should be able to get you free YouTube views, and the viewers should further promote it.

The future of YouTube challenges

YouTube VR, or virtual reality, is the future of YouTube challenges. VR will elevate the way to engage with and participate in a challenge. In the future, it can become the dominant mode of YouTube challenges owing to advanced engagement avenues and enhanced experience for the viewers.

Apart from that, the sheer volume of challenges on YouTube is set to show considerable growth. Everyone is realizing their importance and jumping to the bandwagon. If you are serious about growing your YouTube subscribers, you should make challenges a priority.

Conclusion

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Tips for Getting More YouTube Subscribers From Your Blog Audience

Over the last decade, there have been many content creators who have evolved from bloggers to YouTubers. Take Mark Wiens, for example. The Thailand-based food and travel vlogger was predominantly a blogger before he switched from blogging to video after realizing the potential of the video streaming platform. Wiens’ struggle to establish himself on YouTube was long and hard. However, ultimately, he was successful. Today, he boasts of multiple channels on YouTube, and his main channel has more than a whopping 8 million subscribers.

If you have a blog with a considerable audience and are inspired by Mark Wiens’ story, you should definitely consider putting more effort into your YouTube endeavors. However, the question is, how do you get your blog audience to subscribe to your YouTube channel? To find out the answer to this question, read on. In this article, we’ll enlighten you with the best tips for turning your blog audience into loyal YouTube subscribers. So, without any further delay, let’s get started!

1. Bridge the gap between your blog and YouTube channel

One of the biggest differences between a blog and a YouTube channel is that while a blog offers reading material, YouTube provides viewing material. Simply put, the loyal readers of your blog may not be too keen to subscribe to your YouTube channel, especially if they value reading more than watching videos. However, there is a great way to bridge that gap – embedding video links. When you publish a video on YouTube, you can embed it on your blog within a relevant post.

For example, let’s say you have a blog post on your favorite Chinese dishes. If you’ve also created a video on the same subject, you can embed the video code within the blog post. While this doesn’t guarantee that all your blog’s readers will watch the video, it will definitely make them aware of the fact that you have a YouTube channel as well. Some readers will definitely be inclined to check out your video content, and if they like your YouTube video, there’s a chance that they’ll leave likes and subscribe to your channel as well.

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2. Include call-to-action (CTA) messages frequently

Most YouTubers’ videos contain call-to-action (CTA) messages such as ‘subscribe to my channel if you like my content’ and ‘leave a comment.’ These messages aren’t chores. The fact is that on the internet, people will be more likely to do certain things if you ask them to do those things. You can use these messages not just in your YouTube videos but also in your blog posts.

So, if you want your blog audience to check out your YouTube channel and subscribe to it, let them know it loud and clear. You should also do the same on your YouTube videos, i.e., ask your YouTube subscribers and followers to check out your blog. Eventually, this will create a connection between your YouTube channel and your blog, which is necessary for them to progress as a collective unit and not as individual entities.

3. Provide quality on all fronts

Maintaining a blog and a YouTube channel simultaneously isn’t a piece of cake, especially if you want to put out the best content you possibly can across both fronts. Be ready to put in the work needed to craft compelling content, be it through words or video content. Ultimately, if you can’t provide quality to your audiences, you’re going to be rejected. The hard truth is that competition on YouTube is the fiercest that it has ever been – and it’ll only get fiercer in the times to come.

While your abilities as a wordsmith may allow you to churn out quality content across every blog post on YouTube, things are going to be slightly more difficult. If you’re doing it all by yourself, you’ll need to devote a lot of time and effort to learning and mastering your video production skills for your YouTube content. You’ll also need quality gear if you want your YouTube videos to have crystal clear video and audio. Thankfully, there are a lot of online resources that will help you to learn all the skills you need to hone to become better at what you do. Also, keep an eye out on your competitors, i.e., other content creators operating in your niche. By observing their content, you can learn numerous handy tricks that you can incorporate into your own videos.

Focus on marketing your efforts

4. Focus on marketing your efforts

Promoting your blog on your YouTube channel and your YouTube channel on your blog is a very basic activity. However, if you want to go a notch higher, you should invest in marketing both your blog and videos. Both blog marketing and video marketing will go a long way towards expanding your reach on the internet. An effective marketing strategy for your blog, if implemented well, will increase traffic to your blog. In such a scenario, all the new visitors will automatically become aware of your YouTube channel if you’ve embedded video links across all your blog posts. Similarly, a well-implemented marketing strategy for your YouTube channel can make more people aware of your blogging efforts.

The major challenge you’ll encounter on the marketing front is that marketing is a time-consuming process. If you do it yourself, your content creation efforts across your blog and YouTube channel may get sidetracked, which may directly affect the quality of your content. So, we recommend taking on all the marketing challenges by yourself. Instead, find a reputed digital marketing firm and let it handle the marketing for you. A high-quality digital marketing firm can also handle social media marketing responsibilities, allowing your blog and YouTube channel to grow further.

5. Maintain a posting consistency

When you’re only blogging, the posting consistency is completely down to you. Simply put, there’s no pressure in terms of the number of blog posts you should create. Of course, consistency is needed to some extent, but it isn’t as important as it is for YouTube. On YouTube, consistency is key, and if you’re inconsistent in terms of publishing your content, your subscribers won’t be too impressed. These days, some of the best YouTubers are publishing multiple videos every week to ensure that their channels are supported by YouTube’s algorithm.

So, if you’re serious about your YouTubing efforts, you’ve simply got to create a posting schedule. This will allow you to work within self-set deadlines, and there will be a sense of urgency. Of course, you shouldn’t ever rush the process as it can affect quality. Also, don’t try to mimic what other YouTubers in your niche are doing. You should remember that you’re also maintaining a blog, whereas some of your YouTube competitors may be solely focused on creating video content. Ideally, when starting out on YouTube, you should be flexible. Create a posting schedule. Try sticking to it for a few weeks, at least. If it doesn’t suit you, make changes to it and go again.

6. Do thorough keyword research for your blog and YouTube content

Using the right keywords in your content can make a huge difference in terms of your content getting found in the vast world of the internet. However, before you get down to incorporating those ‘right’ keywords across your blog and YouTube content, you need to figure out what they are. Thankfully, there are numerous keyword research tools that you can turn to for making the process easy. There are also numerous tutorials on the internet that will help you understand how to make the most of the keyword research tools.

While you may think that keywords are more important for your blog than they are for your YouTube channel, the fact is that even your YouTube channel will benefit from the use of appropriate target keywords. Sure, there’s no way of incorporating keywords within videos. However, you can use keywords across your video’s title and its description. Remember, YouTube videos also show up on Google’s result pages, and with the right keywords, your videos have a higher chance of securing high Google rankings.

Conclusion

Ultimately, the success of your YouTube channel will boil down to several factors such as video CTR or click-through rate and how well your video content resonates with audiences. However, with the tips that we’ve shared with you here, there’s a high chance for your blog’s loyal followers to be turned into YouTube subscribers as well. So, you should leave no stone unturned to put the tips we’ve shared with you into practice.

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Your Guide to Annotating YouTube Videos Like a Champ

If you’ve consumed content on YouTube, you’ve probably seen little text boxes popping up randomly within videos. These little text boxes are sometimes distracting, but they often lead you to find other exciting content from a particular content creator. Known as annotations, the clickable text boxes offer content creators exciting ways to promote their content within their videos. While the placement of these annotations may seem random, the fact is that the best YouTubers always have plans to make the most out of them.
So, if you want to add annotations to all your YouTube videos like a seasoned veteran, read on. In this article, we’ll take you through the best tips to annotate your YouTube videos like a champ. But first, let’s take a look at the various YouTube annotation types that content creators can add to their videos on YouTube.

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YouTube annotations: The types

YouTube offers a variety of annotations that content creators can add to their videos depending on what they prefer. You could either stick to one annotation type or mix and match the different types to see what works for you. So, here are the different annotation types you can experiment with on YouTube:

Note annotations

Note annotations are among the most basic types of annotations on YouTube. Their appearance is in white or black text on top of a colored background. Content creators can include links to their YouTube pages and videos through this annotation type. These annotations feature several customizable elements like color, placement, size, duration, and of course, the message itself.

Speech bubble annotations

These annotations can also be linked to other content on YouTube, and they have a cartoon-like appearance. Speech bubble annotations can be included at each YouTube video’s top, and they are incredibly effective for a YouTuber in expressing unspoken thoughts or information.

Spotlight annotations

These annotations involve displaying custom messages to viewers when they hover their cursors over a particular area of a video. Typically, content creators on YouTube use spotlight annotations to create interactive end cards, which contain links to other websites and videos.

Title annotations

Unlike all the other annotations we’ve covered so far in this post, title annotations can’t be linked. However, these annotations work as practical branding tools despite this apparent shortcoming. They’re best used to describe the content within a particular video. However, the options are pretty limited in terms of creating these annotations. Most YouTubers who have been in the game for a long time typically prefer to use graphic design software for creating custom title cards instead of opting for title annotations.

Pause annotations

Pause annotations don’t exist anymore. They were generally considered playback features that allow content creators to temporarily stop their videos for as long as they want to. Through these annotations, viewers used to get some more time to read speech bubbles or note annotations. It also allowed viewers to digest a specific frame within the video. While YouTube doesn’t allow content creators the option of adding pause annotations, they remain intact on past videos in which they were used.

Label annotations

Label annotations are pretty similar to spotlight annotations. However, while spotlight annotations appear over a defined frame, label annotations appear under it. Content creators will also get different configuration options for label annotations compared to those on offer for spotlight annotations.

Annotations and cards: Are they the same?

Annotations and cards: Are they the same?

One of the most frequently asked questions about annotations on YouTube is whether they’re the same as cards. Well, in essence, both annotations and cards work the same way. However, one big difference between the two is that cards work on both desktop and mobile devices, while annotations work only on desktop devices. So, cards are much more effective for targeting mobile audiences, which make up around half of YouTube’s total viewership.

Additionally, annotations occupy bigger spaces within YouTube videos, whereas cards exclusively appear on videos’ top right corners. The cards expand when viewers hover their cursors over them. All in all, cards are more accessible and non-intrusive. However, that doesn’t mean you should use cards and not annotations. Unlike cards, annotations are flexible and resizable, which allows them to be used as creative elements by content creators.

Ideally, it would help to incorporate both into your videos to make the most of their unique advantages. Cards can be used to redirect viewers to other websites. So, if you have an e-commerce store or a blog that you’d like people to visit, you can’t do it without using cards. Simply put, if YouTube conversions are what you’re aiming for, cards are what you should prioritize. However, if your content creation is solely YouTube-based, you’d stand to benefit more from annotations, which are known for boosting subscriber count along with user engagement.

How to go ahead with annotations

If you’ve never added annotations to a YouTube video before, this is the section you should read thoroughly. Read on to know how to annotate videos to make the most of YouTube’s annotations feature.

  • Step 1: To access the YouTube annotations page, you must first log into your YouTube profile. Click ‘My Channel’ on the left-hand side of the page.
  • Step 2: Next, head over to the ‘Video Manager’ tab.
  • Step 3: Once the ‘Video Manager’ page is open, click on ‘Edit’ under the screenshot of the video you want to annotate.
  • Step 4: At this point, you’ll find a drop-down menu with two options – ‘Annotations’ and ‘Cards.’ Since we’re focusing exclusively on annotations in this post, click on the ‘Annotations’ option.
  • Step 5: Next, click on ‘Add Annotation,’ which will open up the list of available annotations you can choose for your video. Choose the preferred annotation type.
  • Step 6: Now, add your text and tweak options such as transparency, background color, size, and font.
  • Step 7: You will also see a ‘Link’ option with a checkbox beside it. Tick this checkbox to add an external link.
  • Step 8: Drag the annotation to the desired position within the video. You can also drag its corners to resize it.
  • Step 9: Next, it’s time to decide when you want the annotation to appear and for how long. You can drag the mouse to change the annotation’s starting and ending points.
  • Step 10: Once you’re satisfied with the annotation’s position and timing, click on ‘Publish’ to save the changes to your video.

And that’s it – the 10-step guide to annotating your YouTube videos like a champ. However, we’re not done yet with this article. In the next section, we’ll share with you some of the best practices when it comes to annotating YouTube videos.

The best YouTube video annotation practices

Spare some thought for the advertising overlays

While YouTube Premium users don’t have to watch ads, you have to understand that most YouTube users haven’t signed up for the Premium version. As a result, these results have to watch video ads and see advertising overlays, which typically appear at the bottom of the screen. That’s why, when you place the annotation within the videos, it’s best not to put it in the bottom portion of the video. If it ends up getting blocked by an advertising overlay, the purpose of annotating the video will be defeated.

Don’t hamper the viewing experience

Annotations are used to add value. However, it won’t add value if placed at an inappropriate time and unacceptable position. Instead, it might end up hampering the viewing experience for the user. So, it’s best to avoid annotating sections in the video that consist of the most crucial parts of the content, i.e., the highlights of the video. Aim for annotating the sections that contain filler content. You can also sync the timing of the annotation with a particular section in the video where you’re encouraging viewers to take a specific action.

Be careful with annotations that redirect users away from YouTube

On YouTube, how long viewers are watching your videos, i.e., the watch time, really matters. Ideally, you should ensure that nothing in the video makes viewers leave it early. So, when adding annotations that contain links to another website, remember to not time them too early in the videos. You might risk viewers clicking on the annotation and leaving the video if you do. Sure, this might increase traffic to your blog or website, but it will negatively affect the YouTube watch time.

Keep annotations limited to 1 or 2 per video

Adding more than 1 – 2 annotations in a single video can prove to be too much information for the viewers to process. The last thing you want to do is appear as a YouTuber who ‘spams’ the viewers with way more information than necessary. So, keep the annotations within the 1 – 2 limit for each video.

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