Easy Way to Make Your YouTube Channel Stand Out Among the Clutter

YouTube is the go-to choice of most people for watching and sharing videos online. Approximately 1 billion hours of YouTube content is watched by people worldwide daily. It has also been found that the majority of the videos people watch on the platform are usually recommended by the YouTube algorithm. So it is pretty evident that the best way to ensure your YouTube channel success is making the algorithm work in your favor. However, making your channel relevant on YouTube can often be an uphill battle, considering the amount of content uploaded on the channel every day. It is easy to find that your YouTube channel is lost amongst all the clutter.

There are various kinds of channels on YouTube; while some have videos scattered all over the place, others seem more inviting. In the sea of content on YouTube, it is essential to have an edge over the competitors. There is no secret ingredient to gaining success on YouTube. If you want to grow your YouTube channel, you must invest in the time and effort and nurture it. However, there are some easy ways to ensure that your YouTube channel stands out in the crowd. In this article, we will explore some of the ways to help you achieve that.

How to make your YouTube channel stand out from the crowd?

You might often find your videos lost in the sea of content on YouTube. Millions of people upload content on the platform every day, and some select few can rise to the top. What is it precisely that they are doing differently? In the following section, we will discuss a few factors that will help you stand out in the crowd. By keeping these few things in mind, you will be able to rise above the ranks in no time.

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1. Optimize video thumbnails

The video thumbnail is one of the first things the viewers see while browsing through your videos. Before they click on the video to watch it, they need to see the thumbnail and find themselves attracted to it. Even if you have uploaded excellent content, it would be useless if you cannot reel in many viewers. In this YouTube video library, the thumbnail is like the book cover. An excellent way to stand out from the crowd and draw the viewers’ attention is by using bright backgrounds in the thumbnail. This can be done by using a green screen and getting creative with the designing process.

New channels that are just starting their YouTube journeys might prefer to stick to basics, which is not bad. Using text on the thumbnail can also work quite well if you use it effectively. The best way to go about it is by adding not more than four words in bold letters in the thumbnail. You can also add a close-up photograph of yourself reacting to the video. This strategy for thumbnails is known to work quite well for most people. When your video comes up in the suggestions, you want to make sure that the thumbnail is big, bright, and colorful so that it stands out from the crowd. In this way, you will reel in the views and ensure your YouTube channel’s success.

2. Have a specific editing style

Another way to make sure that your content stands out is by editing your videos in such a manner that it remains aligned across the board. By adopting a specific editing style, your viewers would associate your content with your style. In this way, they will be able to recognize your videos even in the sea of YouTube content. To develop your editing style, you should ideally start with a strong intro that you will carry across all your videos in the future. Besides this, you would also have to maintain consistency in graphics, text, music, sound effects, and other such video elements.

When editing your videos, you should pick a theme and ensure that you use the same font and color for the background and text for all your videos. In this way, you will start with your specific editing style to create a unique brand for yourself on the platform. Your theme and color scheme will be different from most people’s, which will make your videos stand out.

Developing a specific brand style through your editing can be quite advantageous as you would set your YouTube channel apart. As the viewers become familiar with your brand and style of content, they will keep coming back to watch your videos. In this way, you will be able to increase your engagement metrics as well effectively.

How to make your YouTube channel stand out from the crowd?

3. Consistent video description

Another thing that can play a huge role in defining your video content on YouTube is the video description. It is often one of the last things creators think about; however, developing your description style can also help set your channel apart. For starters, you have to establish a style of writing the video description that the viewers can recognize easily. It should be easy to read and follow the same format every time. To build brand familiarity on the platform, consistency is the key. Once people get used to your brand style, they will be encouraged to click on your video and even look through your video description to find additional information.

For the video description, you should ideally start with the reiteration of the title in the beginning and then follow it up with a solid hook to get the attention of the viewers. The title should be written in bold and big letters. The hook in the description should segue into the information you want to provide. The video description should also include all the relevant keywords to pick up by the YouTube algorithm. If you’re going to grow your YouTube channel, you have to ensure that your description style remains consistent and effective across the videos. By providing consistency in your videos, you will outperform the other channels in your niche.

4. Making use of other platforms

If you can leverage other platforms and uniquely share your YouTube videos, it would automatically ensure that your video stands out among the crowd. It would help if you tried to promote your content on other platforms in a way that is unique to your brand. Cutting across the clutter becomes easy when viewers recognize your channel and content outside the platform.

When sharing your YouTube content on other platforms, make sure that you use videos and images that pop out. On Twitter, you can pin your latest video to the top of your feed and use an attractive thumbnail to gain the viewers’ attention. You can then add the link to the video on the tweet. A similar method can be used on Instagram as well. All you would have to do is to create a post with a long-form caption and then attach the thumbnail of your video along with it. You can add the call to action in the caption of the Instagram post and ask your viewers to check out the video through the link in the bio section. While employing these techniques, it is essential to make sure that your content style remains the same across the board.

When you are promoting the content on other platforms, it is essential to play to your strengths and make sure that you understand how each platform operates. Knowing what kind of content stands out best will help in ensuring that you reach out to the audience effectively. Your primary objective is to direct the traffic to YouTube.

5. Identify the gaps and turn them into new opportunities

This is a highly effective technique of ensuring that your video content stands out in the crowd. There is a lot of content uploaded on the platform daily, and it might seem like the competition for a content creator is enormous. However, many little gaps can be identified on the platform. There might be videos on important topics that do not have a large search volume. This means that there is very little competition in the arena too. These videos are known as gateway videos because they usually hold great opportunities for the content creator. Instead of generic titles, you can use specific video titles that break a broad topic into something specific.

Conclusion

When you open a YouTube channel, your ultimate aim is to inspire, educate and entertain people with your video content. By using the tips above for making your content stand out on the platform, you will ensure your YouTube channel’s success. There are also some other great tools available at SubPals that can aid in the growth of your channel. You can buy YouTube views, likes, comments, and watch hours, which can help in improving the engagement metrics of your channel and kickstart its growth. SubPals provides a range of premium YouTube services that are 100% safe and secure. When you avail our services, you will see the results in no time. To know more about our premium YouTube services, contact us today!

Keeping up with YouTube Trends for Success in 2022

When we think of the most widely used search engine globally, the first name that crops up is that of Google. Similarly, YouTube is the first platform we think about for video search engines. YouTube is also one of the most active platforms for video streaming and sharing on the internet, with over 2.24 billion active users worldwide. Today, YouTube has established itself as a social media platform that witnesses the modern video culture unfolding daily.

Marketers widely use YouTube to employ video marketing strategies and build brand image. The thing that sets YouTube apart from other platforms is its capacity to adapt to the habits of the consumers and the latest trends. If you want to get positive results from your marketing efforts, it is essential to keep abreast of the leading YouTube trends. This article will explore some of the significant YouTube trends for 2022, which every creator and marketer should know. The knowledge of these trends will help you capitalize on the increasing popularity of this platform.

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5 Major YouTube Trends for 2022

 
YouTube allows content creators and marketers an opportunity to engage with a massive audience through informative and entertaining content. At the same time, viewers get to connect with you more organically. In the following sections, we will discuss some of the most exciting YouTube trends of 2022 that will help you on your journey to YouTube success. Through the following YouTube trends, you will be able to stay on top of the YouTube algorithm and gain a massive following in the process.

Trend 1: YouTube Live Streaming

 
Live streaming is one of the latest trends to take over the internet. The popularity of live streaming has grown to such a degree that the online streaming of live events is expected to overtake TV broadcasting in some years. According to a 2019 report, the live video streaming trend has grown by almost 93 percent from the previous year. Besides this, these live streams were clocking in with an average viewing time of 26.4 minutes in every session. YouTube has recognized that the viewers and the creators were enjoying the process of live streaming. Coachella 2019 was live-streamed on YouTube. It attracted more than 82.9 million live viewers. Because of the immense popularity enjoyed by the live streams, YouTube made their live streaming functionality, YouTube Live, a core aspect of their business model.

Live streaming can be a great option to run events regularly, whether it is a small meetup or a conference with the major players in an industry. By live streaming your events, you give your followers an option to watch the event from the comfort of their homes. Live streaming is beneficial during the present period, as COVID-19-related restrictions have limitations on holding events. Live streaming can be used in a host of other ways too. If you own a business, you can host a live shopping event. Besides this, you can also broadcast interviews with experts and run Q&A sessions with the audience through live streams.

Trend 2: YouTube Shorts

 
The famous micro-content app, TikTok, has enjoyed immense popularity since its release in 2017. In 2020, the app reached the heights of its popularity by recording more than 850 million downloads from viewers. Some other platforms, which were following a similar format, were also quite popular. Given the massive success of these kinds of applications, YouTube decided to develop a new feature called YouTube Shorts. This new feature would provide the same functionality and user experience as TikTok. By using this feature, YouTube creators would be leverage more recent opportunities offered by micro-content.

YouTube Shorts allowed users to create short videos 15 seconds in length. Like in TikTok, the Shorts feature allows the YouTube creators to film multiple video segments and clip them together after that. It also offers a wide range of options when it comes to music. The YouTube shorts feed is not like the traditional YouTube search menu. A user’s feed is generated algorithmically to feature the content from their favorite creators.

YouTube Shorts can be a great way to engage with the audience in a new way. It can be considered a complement to the Instagram Reels, TikTok, or Snapchat. If you have an established presence on these platforms, it would be good to take that content to YouTube Shorts. Shorts is one of the most exciting YouTube trends of 2022, and it would be beneficial to adapt your content to this new format and derive the benefits. YouTube Shorts can also be used before and after publishing a video to build excitement about your content.

5 Major YouTube Trends for 2022

Trend 3: Innovative Ways to Create Content

 
YouTube constantly launches new and innovative features that provide content creators great opportunities to engage with their audience. The platform is in a state of constant evolution, and the latest addition is in the form of two features – Chapters and Premieres.

Chapters is an excellent feature for dividing a lengthy video into sections. Each segment of the video can be given a unique name. The advantage of this feature is that it allows the viewers to skip those parts which they don’t want to see. The quality is similar to how chapters in a book function. For adding chapters in a video, you can manually add the timestamps and name for each section. Each section in a chapter should have a minimum length of 10 seconds. You can also add the chapters automatically by choosing the ‘Allow Automatic Chapters.’ Besides the ease provided to the viewers, chapters are also beneficial for the content creators as it increases the chance of featuring on the ‘Suggested Clips’ on Google.

With Premieres, creators can publish pre-recorded videos and connect with their subscribers through live comments. This feature replicates the experience of live streaming without having to live stream at the time. Before hosting a premier, it would be a good idea to promote the video as much as possible to ensure engagement from a wider community. When the premiere goes live, you should try to communicate with the viewers openly. After the premiere ends, the viewers would also see their live chat.

Trend 4: Community Engagement Features

 
While YouTube allowed users to communicate with the creators through likes and comments, few provisions allowed the creators to share with the users. The creators could only communicate with the audience through comments, descriptions, and videos. The latest YouTube trend comes in a ‘Community’ tab. Through this tab, content creators can interact with the viewers using various features like polls, GIFs, text, video, and images. They can use the Community tab to message their subscribers about some news or ask them exciting questions through polls.

For a content creator, polls can be a great way to connect with followers and build a community on the platform. You can better your chances of gaining YouTube success through polls by asking the subscribers about the type of content they want to see. Polls can also start a conversation with your followers about some exciting topic. The community tab can build anticipation among the users before posting content. The community posts are always notified to mobile users, regardless of whether they have subscribed to your channel or not. By using the community tab, your content might get more visibility.

Trend 5: YouTube Advertisements

 
YouTube Ads are not a new trend by any means. However, it has stood the test of time to provide excellent value to content creators and brand marketers. Most of the video advertisements were marketed on Facebook, which had harsher advertisement policies. As a result, most of the video advertisements shifted to YouTube, as it has better policies and gives more effective results.

YouTube ads are more effective since video ads engage viewers better than traditional text-based advertisements. There are four options for ads on YouTube, namely pre-roll video ads, in-stream ads, bumper ads, and overlay ads. As a content creator, you should ensure that around 20 percent of the viewers watch the video ads to increase the click-through rate. This can be done by connecting the advertisement with the content in some way or form. You can use the initial part of the video to inform the viewer about your topic and then segue to the ads efficiently.

Conclusion
 
With the knowledge of these YouTube trends for 2022, you will be able to develop better strategies that will help your channel’s growth. These five trends are just the tip of the iceberg, as new trends will keep emerging to offer more opportunities to the content creators. If you want to kickstart the growth of your YouTube channel, then you can also buy the premium YouTube services provided by SubPals. Through our services, you will get free YouTube likes, subscribers, and views. Additionally, you can buy the SubPals YouTube Channel Evaluation service, which provides an in-depth evaluation of your channel by reviewing your videos and content strategy. In addition to this, we also provide you with a detailed 5-step action plan so that your channel can attain heights of YouTube success. To know more about our services, contact us today!

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