YouTube is the go-to choice of most people for watching and sharing videos online. Approximately 1 billion hours of YouTube content is watched by people worldwide daily. It has also been found that the majority of the videos people watch on the platform are usually recommended by the YouTube algorithm. So it is pretty evident that the best way to ensure your YouTube channel success is making the algorithm work in your favor. However, making your channel relevant on YouTube can often be an uphill battle, considering the amount of content uploaded on the channel every day. It is easy to find that your YouTube channel is lost amongst all the clutter.
There are various kinds of channels on YouTube; while some have videos scattered all over the place, others seem more inviting. In the sea of content on YouTube, it is essential to have an edge over the competitors. There is no secret ingredient to gaining success on YouTube. If you want to grow your YouTube channel, you must invest in the time and effort and nurture it. However, there are some easy ways to ensure that your YouTube channel stands out in the crowd. In this article, we will explore some of the ways to help you achieve that.
How to make your YouTube channel stand out from the crowd?
You might often find your videos lost in the sea of content on YouTube. Millions of people upload content on the platform every day, and some select few can rise to the top. What is it precisely that they are doing differently? In the following section, we will discuss a few factors that will help you stand out in the crowd. By keeping these few things in mind, you will be able to rise above the ranks in no time.
1. Optimize video thumbnails
The video thumbnail is one of the first things the viewers see while browsing through your videos. Before they click on the video to watch it, they need to see the thumbnail and find themselves attracted to it. Even if you have uploaded excellent content, it would be useless if you cannot reel in many viewers. In this YouTube video library, the thumbnail is like the book cover. An excellent way to stand out from the crowd and draw the viewers’ attention is by using bright backgrounds in the thumbnail. This can be done by using a green screen and getting creative with the designing process.
New channels that are just starting their YouTube journeys might prefer to stick to basics, which is not bad. Using text on the thumbnail can also work quite well if you use it effectively. The best way to go about it is by adding not more than four words in bold letters in the thumbnail. You can also add a close-up photograph of yourself reacting to the video. This strategy for thumbnails is known to work quite well for most people. When your video comes up in the suggestions, you want to make sure that the thumbnail is big, bright, and colorful so that it stands out from the crowd. In this way, you will reel in the views and ensure your YouTube channel’s success.
2. Have a specific editing style
Another way to make sure that your content stands out is by editing your videos in such a manner that it remains aligned across the board. By adopting a specific editing style, your viewers would associate your content with your style. In this way, they will be able to recognize your videos even in the sea of YouTube content. To develop your editing style, you should ideally start with a strong intro that you will carry across all your videos in the future. Besides this, you would also have to maintain consistency in graphics, text, music, sound effects, and other such video elements.
When editing your videos, you should pick a theme and ensure that you use the same font and color for the background and text for all your videos. In this way, you will start with your specific editing style to create a unique brand for yourself on the platform. Your theme and color scheme will be different from most people’s, which will make your videos stand out.
Developing a specific brand style through your editing can be quite advantageous as you would set your YouTube channel apart. As the viewers become familiar with your brand and style of content, they will keep coming back to watch your videos. In this way, you will be able to increase your engagement metrics as well effectively.
3. Consistent video description
Another thing that can play a huge role in defining your video content on YouTube is the video description. It is often one of the last things creators think about; however, developing your description style can also help set your channel apart. For starters, you have to establish a style of writing the video description that the viewers can recognize easily. It should be easy to read and follow the same format every time. To build brand familiarity on the platform, consistency is the key. Once people get used to your brand style, they will be encouraged to click on your video and even look through your video description to find additional information.
For the video description, you should ideally start with the reiteration of the title in the beginning and then follow it up with a solid hook to get the attention of the viewers. The title should be written in bold and big letters. The hook in the description should segue into the information you want to provide. The video description should also include all the relevant keywords to pick up by the YouTube algorithm. If you’re going to grow your YouTube channel, you have to ensure that your description style remains consistent and effective across the videos. By providing consistency in your videos, you will outperform the other channels in your niche.
4. Making use of other platforms
If you can leverage other platforms and uniquely share your YouTube videos, it would automatically ensure that your video stands out among the crowd. It would help if you tried to promote your content on other platforms in a way that is unique to your brand. Cutting across the clutter becomes easy when viewers recognize your channel and content outside the platform.
When sharing your YouTube content on other platforms, make sure that you use videos and images that pop out. On Twitter, you can pin your latest video to the top of your feed and use an attractive thumbnail to gain the viewers’ attention. You can then add the link to the video on the tweet. A similar method can be used on Instagram as well. All you would have to do is to create a post with a long-form caption and then attach the thumbnail of your video along with it. You can add the call to action in the caption of the Instagram post and ask your viewers to check out the video through the link in the bio section. While employing these techniques, it is essential to make sure that your content style remains the same across the board.
When you are promoting the content on other platforms, it is essential to play to your strengths and make sure that you understand how each platform operates. Knowing what kind of content stands out best will help in ensuring that you reach out to the audience effectively. Your primary objective is to direct the traffic to YouTube.
5. Identify the gaps and turn them into new opportunities
This is a highly effective technique of ensuring that your video content stands out in the crowd. There is a lot of content uploaded on the platform daily, and it might seem like the competition for a content creator is enormous. However, many little gaps can be identified on the platform. There might be videos on important topics that do not have a large search volume. This means that there is very little competition in the arena too. These videos are known as gateway videos because they usually hold great opportunities for the content creator. Instead of generic titles, you can use specific video titles that break a broad topic into something specific.
When you open a YouTube channel, your ultimate aim is to inspire, educate and entertain people with your video content. By using the tips above for making your content stand out on the platform, you will ensure your YouTube channel’s success. There are also some other great tools available at SubPals that can aid in the growth of your channel. You can buy YouTube views, likes, comments, and watch hours, which can help in improving the engagement metrics of your channel and kickstart its growth. SubPals provides a range of premium YouTube services that are 100% safe and secure. When you avail our services, you will see the results in no time. To know more about our premium YouTube services, contact us today!