Deep Dive Guide to Engaging Audience Through YouTube Comments

Content is king on YouTube, and if your content on the video-streaming platform is good, you can expect plenty of viewers to engage with your videos. However, it’s not just the content that matters – how you interact with your audiences is also important. That’s where the YouTube comments section comes into play.

These days, more and more YouTube-based content creators are making the most of the comments section across all their videos to connect to their audiences better. In this article, we’re going to tell you why it’s about time you took the comments section on YouTube seriously, and how you can use it to encourage further user engagement. We’ll also touch on the importance of YouTube comment management. So, without any further delay, let’s dive right in!

1. Use the pinned comment feature to provide more information

YouTube allows content creators to pin a single comment of their choice on each and every video. Typically, content creators use this pinned comment feature to provide greater information about the video. It comes in handy for informing viewers regarding what to expect in the video. You can also share the story behind the video using the pinned comment section, which will offer viewers insights into your video-making process.

The pinned comment feature is of great use, particularly for content creators who make long-form videos. If your video content is long, audiences are likely to look for a pinned comment from you before watching the video. Through this pinned comment, they’ll get all the information relevant to the video. Once they’re done reading the comment, they can decide whether they want to watch the video or not.

2. Include timestamp comments when you can

Across both the YouTube comments and description sections, there’s a timestamp feature. You can use this feature to provide links to audiences for various parts of a video, along with their description. For example, if you’re talking about multiple aspects of a single topic in a video, you can use the timestamp feature to denote the different aspects in the form of chapters.

The feature is of great help to viewers who are on the lookout for a particular piece of information. Thanks to this feature, viewers don’t have to sit through the entire video to get to the part that they want to see. They can simply click on the timestamped link to get to the desired part in a fraction of a second.

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3. Reply to your audiences

Your viewers, irrespective of their opinions, are the people who are taking the time out from their busy schedules to watch your videos. So, no matter what they have to say, you should be sporting enough to take it all in and reply to them promptly. Of course, it can get difficult to reply to each and every comment if there are hundreds of comments on your videos. However, not replying at all may alienate your audiences.

So, it’s about time you brushed up your YouTube comment management skills and put them into practice. If you encounter a troll who leaves a negative comment just for the sake of it, don’t get worked up. Always keep some sense of humor intact in your comments. Remember, the YouTube replies you come up with can be viewed not just by the ones you reply to, but also by others. So, always be well-behaved and well-mannered with your words.

4. Use the comments section for giveaways

Right now, giveaways are among the most popular options when it comes to rapidly growing followers on various social media platforms – YouTube is no different. If your channel isn’t garnering enough responses from viewers, you can host a giveaway by considering the ones who comment as eligible participants.

Through giveaways, you can promote not just your products and/or service, but also promote products of a brand you’re collaborating with. Once all the comments have come in, you can use several methods to choose the winner. For example, you could use Google’s random number generator to generate a number. If the number is 41, you could choose the 41st comment from the top as the winning entry.

How to deal with inappropriate comments

5. Comment on others’ videos to gain prominence

YouTube’s exponential growth has resulted in every niche offering hundreds and thousands of content creators. So, for the curious viewer, the options are endless. However, if you’re just starting out, you will most probably be overlooked by viewers, who are more likely to watch videos uploaded by more popular content creators. In such a scenario, you shouldn’t be afraid to comment on videos uploaded by more popular YouTubers.

However, remember to keep your comments respectful. Even if you’re promoting your channel on another’s channel, you should always first talk about the video you viewed. For example, you could write a comment like ‘Really enjoyed this video. It would be great if you could check out my channel.’ This is a respectful comment that doesn’t blatantly promote your channel for the sake of YouTube shares. Sure, not all the people viewing the video will be encouraged to try out your channel. However, some will be curious to know what you’ve got to offer, and they’ll surely check out your channel.

6. Hit those like and dislike buttons

YouTube likes and dislikes aren’t just for rating videos – they’re also available to approve or disapprove comments. For instance, if you encounter a comment that attempts to troll you for no reason, you should hit the dislike button and let the trolls know what you think about their comments. On the other hand, if you see an appreciative comment, hit the like button. There’s also a ‘love’ react option in YouTube’s comments section, which you can hit when someone really appreciates your work.

Sure, these buttons may not seem like they have a huge impact on your channel’s progress. However, YouTube’s algorithm counts YouTube likes and dislikes as engagement, and the more engagement there is on your channel, the more prominent it will be.

7. Filter comments for responding to everyone

As we mentioned before, if you get a lot of comments on your videos, it can be hard for you to keep up with the replies. However, YouTube provides one feature to content creators that makes it easy for them to manage the comments on their videos – the filter comments option. By using this option, you can filter comments based on the ones you’ve replied to, and the ones you are yet to reply to.
Going through all the comments individually is a time-consuming affair. So, it’s much better to use the filter comments option to sort the comments based on who you’ve replied to. You can also use this feature to identify inappropriate comments that don’t adhere to YouTube’s Community Guidelines and report them.

How to deal with inappropriate comments

Sure, once you see an inappropriate comment, you can report it to YouTube’s moderators. However, unless that comment is reported by several other users, the moderators won’t bother to delete it. So, the best option is to disable such comments. To disable YouTube comments, you have to take the following steps:

  • Go to the dashboard of YouTube Studio (the official app for YouTube-based content creators).
  • Next, go to the ‘Settings’ page.
  • You’ll see a ‘Community’ option on the left panel. Click on it.
  • Once the ‘Community’ page appears, you’ll see a ‘Defaults’ tab. Click on it.
  • You’ll see a ‘Comments on your channel’ option with a drop-down box below.
  • Click on the drop-down box and select ‘Hold potentially inappropriate chat message for review’

Disabling comments

When content creators publish controversial videos, there may be a lot of inappropriate comments on those videos. Nasty fights may break out as well, and this may result in the comments section being viewed more than the actual video. In such a scenario, you may be forced to disable the comments for a particular video. Here’s how you can get it done:

  • Head on over to the Dashboard on YouTube Studio.
  • Look to the left panel and you should see a ‘Videos’ tab. Click on it.
  • Next, select the video for which you want the comments disabled.
  • YouTube will automatically take you to the page that displays the video’s info and settings.
  • On this page, click on the ‘More options’ tab.
  • Inside this tab, you should see a ‘Comments and Ratings’ section.
  • Under this section, select ‘Disable comment’.
  • Next, hit the ‘Save’ button to confirm the changes.


So, we’ve finally come to the conclusion of this article. We hope that you learn to use the comments section on YouTube better after going through this post. Trust us, putting in some effort into managing the comments section will go a long way in establishing your identity on YouTube and connecting you with fans. So, start putting these tips into practice as soon as you can for rapid results.

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How Spam Comments Affect Your YouTube Channel & What to Do About It?

We have all come across those annoying spam comments while scrolling through YouTube. Spamming is a characteristic feature of all such platforms where creators and viewers engage. Hate it as much as you want to, spam and spammers won’t be going away anytime soon.

Today we will discuss different aspects of spam: why people spam, the misconceptions people have about spam messages, how it harms your YouTube channel, and how you can deal with it.

Let’s begin with a clear definition of spam.

What is spam?

What is the first thing that comes to your mind when you hear the word ‘spam’? All of us might have different definitions, but there are some universally accepted pointers.

The word ‘spam’ has no positive connotation. At best, it is fun and banter. At worst, it is a virtual attack on your comment box. Spam can indeed be targeted. Spammers can eye a few specific channels, and decide to spam on those.

Oxford Languages defines spam as ‘irrelevant or unsolicited messages sent over the internet’. In many ways, this definition is all-encompassing and inclusive of all the different meanings of the word. Spam is characterized by its degree of irrelevance. That’s the reason abusive and hateful comments do not qualify as spam. If someone targets your profile and speaks negatively about you in all your videos, that person would still technically not be a spammer. A spammer is someone who posts irrelevant comments on your videos. Let’s understand the difference between negative comments and spam with an example.

If you run a cooking channel, it is common for people to tell you in the comments that your recipes did not turn out as expected. They may even point out a few flaws in your technique. For a large part, these comments are not malicious or harmful. If you take them as constructive criticism, they can actually do you good.

However, you might be a target of trolls and start getting hateful comments. These comments can range from being mildly insulting to downright offensive. YouTube’s community guidelines have a strict policy against such hateful comments. You can easily remove these comments by reporting them. If they appear to be violating community guidelines, the comments will be taken down.

Spam is not the same as the last two examples. In the context of a cooking channel, spam comments would talk about something totally irrelevant, like motorcycle services. YouTube spam comments almost always come in bulk. Spammers would generally not leave a single comment. They use either the same texts or links for every comment or change them in small ways. Sometimes fake YouTube followers are used for spamming comment boxes. If you buy YouTube comments, you can use them in different ways to improve your channel.

You know spam when you see it.

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How spam affects your YouTube channel

The biggest effect of spam on your YouTube channel is viewers’ inconvenience. As viewers and followers, we do not like seeing our favorite content creator’s YouTube comments sections flooded with spam.

If your comment box is overflowing with spam comments, the first impression of your channel would be very bad. If you are just starting out with your YouTube channel, spammers will give you a hard time gaining credibility.
Another harmful effect of spam relates directly to your viewers’ safety and security. Spam comments are overwhelmingly malicious in nature. When people spam with links to different websites, many of those links contain malicious viruses that can affect your whole system. Some of these malicious programs are linked to money laundering, phishing, and other cybercrimes. If someone ends up being a victim of these attacks from a spam comment under your video, your channel will lose credibility.

If you have too many spam comments under all your videos, your audience would lose out on having a real, meaningful conversation in the comments section. As most YouTube content creators know, the success of your brand depends to a large extent on how well you create a community of followers. The comment sections are where most of these interactions take place.

We have all come across the familiar scenario of people debating and discussing in the comment sections. While some threads are more friendly, others get heated. Friendly or not, these comments play a very crucial role in the long-term success of your YouTube channel. Once you have a supportive community of fans and followers valuing your content, it will help a lot with increasing reach and generating leads.

Spam comments can ruin the community feeling among your followers. If all you have in your comment section is spam, your followers will lose the most convenient platform to interact with each other.

How spam affects your YouTube channel

How to deal with spam comments

None of us want spam flooding our YouTube comment boxes. But how do we deal with it? There are many approaches to dealing with spam comments. Want the simplest solution? Turn off comments under your videos. If that does not work for you, keep reading for more options.

Build an active community

A few months back when England lost to France in the FIFA World Cup final, the official Instagram page of England Football was attacked by spammers. The comments were mostly racial slurs targeted at African origin players of England. The way England Football and fans health with the situation gives us a lesson on the importance of an active and supportive community.

As the hateful comments were growing in number, fans took on it on themselves to report each and every spam comment. As soon as any fan spotted a hateful comment, they would report it. In no time, the comment section of England Football was full of positive and supportive comments instead of racial slurs. All this happened without any direct intervention from the managers of England Football’s Instagram page.

It is just one example of how a cooperative community of followers can deal with spammers. It is more effective than it seems to be.

Report comments

If your community of followers is still not at a level where they can deal with spammers themselves, you have to do the hard work. Reporting is the most obvious way of dealing with spam messages and comments. While you report the comments, make sure to mark them as spam and not something else. It helps YouTube identify new types of spam messages and innovative spamming techniques.

Hold comments for review

YouTube gives you the option of holding comments for review. To do it, you simply need to log in to YouTube Studio from your channel. Under Settings, you get a Community menu. From the Community menu, you can choose to ‘Hold potentially inappropriate comments for review’, or ‘Hold all comments for review’.

Once you hold comments for review, you have to go back to the list periodically and approve non-spam comments. You must be very careful when using this option. If you forget to approve comments, your comment box will remain empty. A blank comment section will have an adverse impact on your total reach.

However, this method indeed works very well in filtering potential spam comments. Spammers are always coming up with new ideas. That makes identifying all spam comments difficult for YouTube’s algorithm, Once you hold these comments for review, you are assisting the algorithm with your human sense.

Automated Filters

If you are using the automated filter option, you should proceed with caution as it has the potential to severely restrict followers’ ability to comment on your videos. Automated filters work by filtering out certain users, words, or links. You can have separate lists of users who are allowed to comment on your videos. Similarly, you can have a list of users not allowed to comment on your videos.

It is wiser to start with a list of people who cannot comment on your videos. If you have identified certain real or fake YouTube profiles regularly posting irrelevant or malicious links, you can prevent them from commenting. With a list of trusted accounts that can comment on your video, you will have to dedicate a lot of time identifying legit viewers and commenters. You might also unknowingly prevent new followers from commenting. The process needs to be under contract review and scrutiny. It is effective only when you can actively manage the list.
The feature of blocking words and links is a much better option in terms of management and efficiency. If you can identify the common words spammers generally use in your comment section, you can block those. Similarly, you can block all links that you know to be malicious.

You can find the automated filters option in YouTube Studio under the Community menu.


Dealing with spam is one of the many things you have to learn to succeed on YouTube. Doing it all without professional assistance is often very difficult. You are leaving a lot to guesswork and luck without taking calculated steps. If you want to grow your channel with valuable input from leading experts, head over to SubPals. With SubPals, you get all you need to grow your channel in one place. Your YouTube journey just became easier with SubPals.

Top YouTube Algorithm Myths Every Creator Needs to Know Is Not True

Separating YouTube facts from a long list of YouTube myths is our aim here. We have all been victims of falling for YouTube myths at some point or the other. It’s time we separate fact from fiction to keep you on track.

Falling for YouTube myths can make you do ridiculous things. You can end up making only hour-long videos, or only 30-second snippets. Without understanding what works and what doesn’t, we would simply try every technique we know or hear about. While you would lose time, money, and sleep over these methods, they would mostly not do anything significant for your channel. Learn to be inquisitive and research a myth when you come across one.

Without wasting more time, let’s dive right into YouTube algorithm myths and misconceptions. But first, understand what the YouTube algorithm is.

What is the YouTube algorithm?

Anyone who has spent a sizeable amount of time on social media has come across the word algorithm. We hear it in the context of different social media networks like Facebook, Twitter, Instagram, and more. To put it simply, the YouTube algorithm is a complex recommendation system that decides which videos to recommend to each of those 2 billion+ YouTube viewers.

How does the YouTube algorithm work?

The YouTube algorithm has come a long way since it was first incorporated in 2005. Back then, the algorithm was pretty simple and straightforward to figure out, unlike now. Nothing apart from the number of views mattered for the old algorithm. The videos with the most number of views were recommended more often. It worked fine until clickbait videos appeared on the scene. Clickbait videos can garner millions of likes, yet they do not add any meaningful value to the viewer’s life.

To combat this problem, YouTube integrated watch time metrics into its algorithm. Now the algorithm preferred time spent watching a video. It was so because most of the times people would not finish watching a clickbait video once they realize what it is. However, they would spend more time on a meaningful video.

The present-day YouTube algorithm uses deep learning to predict and analyze a viewer’s interests. With this information, the algorithm can not only suggest videos related to the ones we usually watch but also videos we might like based on our past activities. In short, the YouTube algorithm has become smarter and more personal. It works differently for every user and targets our very specific interest areas.

Needless to say, it is more difficult to figure your way through this complex and intelligent algorithm. That is a primary reason most people fall for YouTube myths. Since they do not have an in-depth understanding of the YouTube algorithm, they believe in untrue propositions that seem easy to implement.
Let’s find out what are the top YouTube algorithm myths, and also discuss the facts behind them. If you have fallen for one or more of these myths in the past, it is time to educate yourself.

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Myth 1: YouTube algorithm favors longer videos

The root of this myth lies in the fact that at one point, YouTube’s algorithm switched from using total views to watch time as the main metric for recommending videos. Some content creators thought that since watch time is the primary metric, a longer video will boost their channel. Nothing could be farther from the truth.
You can make YouTube videos as long as you want, but they won’t have an overall positive impact on your channel if people aren’t watching them. Sure, you can stretch a fifteen-minute video to a thirty-minute video, but does it really add value to your audience? People would rather prefer a short video if they are busy.
On the contrary, some topics demand a longer duration than others. You cannot talk about complex subjects in under five minutes. If you use YouTube for business, you might need longer videos to talk about services and products. In these cases, it is perfectly fine to make videos as long as you want.

The trick is to not fall for either myth. Do not make your videos short or long just for the sake of it. Give every video the time it deserves and needs. YouTube rewards you on the basis of how much value viewers are getting from your videos, not on their length.

What is the YouTube algorithm?

Myth 2: There’s a single, unified algorithm

In popular culture, reference to the YouTube algorithm is done in a way that suggests a unified body controlling everything in YouTube. The reality, however, is different.

You can imagine the YouTube algorithm as a complex web of algorithms that constantly work with each other. There is not one algorithm. People often comment statements along the lines of ‘The algorithm has united us’. The sense conveyed from such comments is wrong. Every user has a unique recommendation system, with unique video recommendations. There is no single system that works for every user. YouTube engagement is different for everyone, the algorithm works accordingly.

As a content creator, you would often want to target a specific demographic. Even when you don’t, you would want a single method to work for all users. However, you cannot ensure your video gets recommended to all your target audience using the same method. The algorithm would work differently for every user.
The trick here is to not worry about each and every user who watches your video. Focus on the overall growth of your channel, and the algorithm will automatically work in your favor. If your videos can hold people’s attention, they will automatically get recommended all the time.

Myth 3: High-resolution videos get more traffic

While the quality of your footage does have an impact on how much your audience likes it, it does not have a set mandate. For example, you can create beautiful videos with a low-end camera, or give a bad cinematographer an excellent camera. The resolution of the videos does not have much to do with how often YouTube recommends it. The overall quality, however, does affect your channel’s growth. That boils down to your personal skills in the end. If you know how to work wonders with a basic camera, the algorithm won’t stop you.

You must understand that YouTube is a two-way street. If you are making a high-resolution 1080p video, your viewers also need the capability to watch it in its full glory. Unfortunately, it is not the case in most situations. People continue watching high-resolution videos in low-resolution modes. If you think of it from the viewer’s perspective, there’s no utility behind recommending high-resolution videos to casual viewers primarily using YouTube for recreation.

If you are too worried about the resolution of your videos, focus on their quality instead. When the video is made well, more people will engage with it and the algorithm will reward you by itself.

Myth 4: You can’t be successful with a small number of subscribers

If you mean success in the long run, then yes, you do need a substantial number of subscribers to be successful. However, on a macro scale, the success of your videos does not depend on how many subscribers you have.

YouTube reviews and analyzes every video as a single, independent entity. It is one of the merits of YouTube’s algorithm that it would not punish you for having few subscribers. If your videos are getting successful, they will continue to be so even with few subscribers.

If you want long-term success, you do not a sizeable subscriber base. Subscribers drive the success of any YouTube channel. However, that does not mean you amass a good amount of subscribers and then do not make any quality content to engage them. Such subscriptions won’t add any value to your channel.

The solution is to maintain a fine balance. If you feel you have too few subscribers, you can get free YouTube subscribers from trusted sources. With or without subscribers, quality content is essential for growth.

Myth 5: Hashtags don’t matter

If you use hashtags incorrectly, they would really not matter. But if you know how to use hashtags correctly, they can help you increase reach.

Hashtags are also a simple and neat way of organizing your videos. When someone browses through your channel, they will come across a neat organization and be impressed. Hashtags can also drive traffic when used correctly. The key is to use relevant hashtags without overdoing them. Too many YouTubers stuff their metadata and title with hashtags. If hashtags are not directly relevant to your video, they do more harm than good.


As you must realize after reading the article, YouTube can be a complicated maze. The sheer complexity of the platform can leave content creators perplexed. That’s the primary reason many successful YouTubers are now looking for professional assistance for growing their channel.

If you are looking for help with any aspect of your YouTube channel and videos, head over to SubPals. With SubPals, you get all that you could ask for. You will not only get services and products, but also insights on how to grow a YouTube channel. With some professional help and hard work, your channel’s growth will skyrocket in no time.

Your Guide to Being a Socially Conscious Brand with YouTube Giving

Being a socially conscious brand is now more important than ever. Both on an individual and on an organization level, being socially conscious is no longer a luxury. Every human and organization should prioritize their duties as a responsible member of society. YouTube has come up as one of the major platforms from where brands can spread social awareness and establish their socially conscious brand image. With the introduction of YouTube Giving, doing so is easier than ever.

What is YouTube Giving?

To put it simply, YouTube giving is a set of tools and features that allow creators and viewers to donate to non-profits around the world. These donations go straight to qualified and legitimate NGOs who work in many areas of human and social development. YouTube Giving is a simple way to use YouTube for social change.

YouTube has always been a platform where people could come together, engage, and interact. In the wake of Covid-19, many parts of the world went through a humanitarian crisis. It was a heartwarming event to see people coming together on YouTube and trying to extend help in whatever way possible. More than ever, people felt the need for each other and what it means to live together as a global society. From creating fundraisers to running campaigns, YouTubers around the world made it a point to be more socially conscious.

These events also have a very pragmatic and business side. It is not an option to be socially conscious anymore. Lack of empathy will simply push away people from using your products or services. Every brand needs to have a cause bigger than business to be more appealing in the market. With growing competition in every sector, it often becomes the determining factor.

How does YouTube Giving work?

The great thing about YouTube Giving is that it is very easy to use, and can be set up by anyone. YouTube content creators and viewers don’t even have to worry about where their money is going. All transactions are done by Google with their top-notch security. The donation amount only goes to those non-profits which are registered, legal, and have a history of good work.

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How can creators make use of YouTube Giving?

If you are marketing content for your brand through YouTube, it is very easy to add the Donate button to a video or live stream. When someone makes a donation through your donate button, it goes straight to YouTube’s funds. From there, it is allocated to non-profits as and when needs arise.

It is a great way for your brands to have a socially conscious image. On a personal and ethical level, we know it is the right thing to do. Your viewers will also feel the same when they donate through your videos. The process is seamless and does not involve any risk of fraud or misappropriation of funds. Many brands have already made it a practice to donate to social causes every now and then. Now that it is becoming a norm, more people will get benefits and more brands will earn credibility. Let’s find out more about the different things you can do in YouTube Giving.

How can creators make use of YouTube Giving?


With YouTube Giving, you can raise funds and collect money for a noble cause. Fundraisers are one of the most effective methods of raising money for any given cause. YouTube Giving makes raising funds easier than ever. All a creator has to do is put the Donate button on their video. Once the donate button is embedded, any viewer can click on it and donate whatever they can. You can spread the word about your donation with the YouTube sharing feature. You may even get free YouTube subscribers as more people get to know about your fundraiser. The YouTube money is then handed over to different non-profits by YouTube for working on social development. Fundraising without a good infrastructure and platform can be very difficult. YouTube has solved this problem by making an intuitive interface where anyone can donate without any hassle or delay.

In the following steps, we will see how to add the Donate button to a YouTube video.

First up, there are a few criteria your channel has to meet to add the donate button.

  • Your channel has to be based in the USA, UK, or Canada
  • You have a minimum of 10,000 subscribers
  • Your channel is not designated as a kids channel
  • Your channel has to be part of the YouTube partner program

Once you make sure that all these criteria are met, you can proceed to add the Donate button.

  • Sign in to your Google account, and open YouTube
  • Once YouTube is open, go to YouTube Studio
  • You will see a menu on the left side of the screen. From this menu, choose ‘Monetization’
  • From the submenu that opens, choose ‘Giving’
  • You will see a number of registered non-profits on their list. Choose the non-profit you want to donate your proceedings
  • If you cannot find the non-profit you are looking for, choose ‘Request a nonprofit’
  • Following selection, you will have to add details about your fundraiser. These details will include a name, description, collaborators, and any other relevant information.
  • Following basic details, you will be asked to set a fundraiser goal and duration. Completing this step is very important as it gives you and the donors a plan of action. The goal and duration can be changed later.
  • Select video or schedule live streams where the Donate button will appear.
  • Once everything is selected, click on ‘Publish’

With these simple steps, you can add the Donate button to your YouTube videos. You do not need to worry about the logistics of properly allocating this money. All of that is taken care of by YouTube payment mechanism. YouTube also does not charge anything in terms of processing fees. That means the entire amongst you raise goes straight to your chosen non-profit organization.

Community fundraisers

What you can do alone will not match what you can do with other YouTube creators and their YouTube followers. That’s why YouTube Giving’s community fundraiser is a great option for having more social impact.

The community fundraiser also makes it easier for you to network with other YouTubers, organizations, and brands. We do not need to reiterate the importance of networking for any brand. Networking opens up new opportunities in ways we could not think of. With community fundraisers, you get the perks of networking with the joy of donating.

Let us find out how to be a part of a community fundraiser or start one.

  • Login or sign in to YouTube
  • Go to YouTube Studio
  • Open the left menu, select ‘Monetization’
  • From the submenu, select ‘Giving’
  • Click on the ‘Get Started’ option
  • Select ‘Join a fundraiser
  • You will see a list of available community fundraisers for you to join.
  • Choose the one you want to
  • Select the videos where the Donate button will appear, or schedule live streams for the same
  • Select ‘Publish’

With these simple steps, you can a part of a community fundraiser. In a community fundraiser, you are collaborating with numerous other YouTube channels to donate funds for a cause. All the proceedings are transferred effectively to selected non=profit organizations.

Now that you know how to add the donate button and be a part of a community fundraiser, it is also important to know how you manage your funds. YouTube has a simple and intuitive interface from where you can keep track of all proceedings and see how much you are generating. To do that, follow the next steps.

  • Log in or sign in to YouTube
  • Go to ‘YouTube Studio’
  • From the left menu, choose Monetization
  • From the sub-menu, select ‘Giving’
  • You will your active fundraisers. To edit anything, select More > Edit
  • You will also have the option of deleting any selected fundraiser

As you could see, one of the best platforms to donate is YouTube. Money is very important, but donating it for a noble cause will earn your brand precious goodwill. It will reflect on how other people perceive your brand, and whether they will recommend it to someone else.


Businesses no longer operate the way they used to, and for good reasons. More and more businesses are moving away from exploitative practices and trying to have a positive impact on society. The ones failing to do so often appear in a negative light. Many people consciously avoid these businesses for their future needs.

If you try to break it all down to business, there are still positive aspects. Any successful entrepreneur understands that if a service or product is not adding value, people will not accept it. Being socially responsible and conscious is a great way of adding value to your brand. It will improve credibility and make your business stand out from those which are not socially conscious.

Building a socially conscious image used to be difficult. Now, with seamless YouTube donations, it is easier than ever. If you are not making the most of this feature, you are losing out on both personal and professional levels. If you would like to know about YouTube donations, are interested in buying YouTube subscribers, get in touch with the experts at SubPals today.

What are “Dislike Mobs” & How Can YouTube Creators Be Free of Them?

The like and dislike YouTube buttons allow viewers to appreciate videos or give them a thumbs down. For creators, the likes and dislikes are indicators of what their audiences want and what they don’t. For example, if a YouTuber receives thousands of likes on a particular video and only a handful of dislikes, it means that there’s scope for making similar videos in the future. In such a scenario, the likes and dislikes are authentic.

However, if a YouTuber is hated by a large section of the YouTube viewership, there may be a lot of dislikes – even if the YouTuber’s videos are top-quality both in terms of presentation and content. In this situation, the dislikes are most likely coming from an organized mob of haters who wish to put a dent in the creator’s YouTube career.

These “dislike mobs” are all over YouTube, and they can do plenty of damage to a YouTuber in the long run. However, YouTube is now incorporating features that will allow creators to steer clear of them. In this article, we’ll take an in-depth look at how you can do away with dislike mob YouTube. But first, let’s take a closer look at how dislikes can affect a YouTuber.

Dislikes – Do they make any difference?

YouTube’s algorithm recognizes both likes and dislikes on a certain video as YouTube engagement. As you probably already know, the algorithm places a great deal of emphasis on engagement. So, if you get more dislikes than likes on one of your YouTube videos, they still count as engagement. For example, if a viewer watches a major chunk of your video and leaves a dislike, it’s positive engagement according to YouTube’s algorithm. So, dislikes won’t really have a direct negative effect on your videos or on your earnings from YouTube.

However, there are cases where dislikes can have various indirect negative effects. For example, if a viewer only spends a few seconds on a video, hits dislike and then moves on to another video, YouTube will rate the engagement negatively. The platform’s algorithm will perceive it as the viewer not finding value in the video and in the future, your videos will not be recommended to the viewer by YouTube. What’s worse is that other viewers who have similar interests will also not be notified about your videos. So, in the long run, dislikes can affect exposure.

For established YouTubers who already have millions of subscribers, even a few thousand dislikes don’t matter. However, for blooming YouTubers, lack of exposure may translate into lack of income opportunities. A high dislike to like ratio can also have an effect on how advertisers see you. If an advertiser sees that your videos are routinely disliked in high numbers, they wouldn’t want to be associated with you.

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What are “dislike mobs”?

Some dislikes are genuine and involve audiences openly sharing what they feel about videos through a simple click or tap on the dislike button. More often than not, it’s the most controversial videos that generate the most YouTube dislikes. Other instances where there’s a high possibility for videos to be disliked include:

  • Videos that feature poor presentation or editing
  • Low-quality videos
  • Videos with clickbait titles
  • Videos containing hate speech

However, sometimes, organized online mobs may target particular creators and leave hundreds and thousands of dislikes. The online mobs may consist of internet trolls or a particular section of the YouTube community that has an agenda against a certain YouTuber. Let’s go into more detail about this with the help of an example.

Dhruv Rathee, an Indian YouTuber, is well-known for commentary style videos on YouTube. His videos primarily focus on social and political issues unfolding in his native country. Over the years, Rathee has put out nearly 400 videos and has 6.1 million subscribers, which makes him one of India’s most successful YouTubers. The success of his channel has inspired him to launch a new channel as well, where he uploads vlogs of his travels with his girlfriend.

Many of Rathee’s politically-charged videos feature criticisms of India’s ruling party, the Bharatiya Janata Party (BJP). This has led to the YouTuber being hounded by organized dislike mobs who support the BJP. Apart from leaving dislikes, the mobs also target Rathee through hateful YouTube comments that quite clearly violate the YouTube community guidelines.

For Rathee, these obstacles are not very significant, as he already has such a significant fan following. However, for a YouTuber who’s only beginning to make a mark, likes along with shares and new subscribers are of great importance. If such a YouTuber is targeted by dislike mobs, it can spell doom for the creator’s YouTube career.

Dealing with dislike mobs - what YouTube said

Dealing with dislike mobs – what YouTube said

At the end of the day, you can’t rid any of your videos of dislikes. Sure, you can report hateful comments and also encourage your subscribers to report them, which will eventually result in them being removed by moderators. However, there’s no way that you can do away with dislikes. But there is an option that creators can turn on in the preferences page on their respective YouTube Studio pages. This option involves hiding dislikes, but it also hides YouTube likes. So, if you turn this option on, overwhelmingly positive responses will remain hidden as well.

In recent years, many content creators have reached out to YouTube seeking some form of protection from targeted dislike campaigns. The creators have urged YouTube to take steps against dislike mobs as targeted dislike campaigns hurt their channels. YouTube had no option but to take notice, and back in 2019, YouTube’s project management director Tom Leung announced that the company was working to address the issues surrounding targeted campaigns.

One of the ideas that Leung mentioned went something like this – if a viewer hits the dislike button, a reason for disliking the video would have to be provided in a checkbox. If this idea comes to fruition, it would allow creators to understand why their audiences are leaving dislikes. This would motivate them to cater to their audiences better.

On the other hand, there are several challenges and complications involved in terms of transforming this idea into a reality. Such a system would be incredibly complex to develop, and it would also be difficult to collect responses and relay them to creators in an efficient manner.

Another idea that Leung mentioned involved complete removal of the dislike feature. However, according to Leung, this would be the most extreme step, and it would cause quite a controversy among YouTube viewers, as it essentially does away with the democratic foundations of the platform.

Content creators who listened to what Leung had to say came up with yet another idea. They suggested that the dislike button should only become visible once viewers complete watching one-fourth of a video. If this idea is implemented, it will benefit creators immensely as it won’t adversely affect watch time. It would also go some way in ensuring that the dislikes are a result of genuine dislike and not simply a result of the subject matter or clickbait titles.

What YouTube is doing to deal with dislike mobs now

Fast forward to 2021, and YouTube is finally well on its way to making some changes to cut out targeted dislike campaigns. Earlier this year, the company started experimenting with some new designs to put the changes into place. It wasn’t too far from Leung’s 2019 idea of removing dislikes, but it also managed to incorporate the values of democracy.

Here’s how the tests went – the designs involved allowing viewers to dislike videos. However, the number of dislikes would stay hidden. So, even if a viewer hits dislike, others’ dislikes won’t be visible. Viewers would only see the number of YouTube likes. Only the creators would get to know the number of dislikes through YouTube Studio.

To explain the test, the company published a support article, where it placed great emphasis on the well-being of YouTube content creators. The article also suggested that when viewers get to see the number of dislikes, they may be motivated to raise the number even higher.

The tests weren’t all encompassing, i.e. YouTube didn’t test this idea out on all the creators on the platform. They chose only a handful for the experiments and also allowed them, along with the viewers, to submit their feedback.


How successful YouTube’s tests were isn’t something that the company revealed to the masses. However, it’s fair to assume that in the coming months and years, the company is going to make it harder for dislike mobs to run riot on the platform. The idea is to provide a space for content creators where they can thrive based on genuine responses instead of agenda-driven campaigns intended to malign them.

If the company does stick to this design, it will also benefit viewers who genuinely dislike certain videos, as it won’t eliminate the dislike option. At the same time, creators will be able to see the dislikes on YouTube studio, which would motivate them to improve their content creation skills.

If you’re a growing YouTuber, you need likes, comments, watch time, views and subscribers to grow. Consider for free YouTube subscribers and everything else you need to succeed on the world’s biggest video-streaming platform and boost your YouTube sales.

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