YouTube has introduced a new way for fans to show appreciation for their most loved YouTube creators. Content creators on YouTube have always added value to the lives of their viewers and many a time, fans are eager to show support and gratitude for the content they get. The Super Thanks button introduced by YouTube allows them to do so.
There has been a lot of buzz around the Super Thanks feature lately. But what is this Super Thanks YouTube feature? How does Super Thanks work on YouTube? Does Super Thanks help creators earn money on YouTube? Many YouTubers are still unclear about all of this, and we will try to answer these questions very simply here.
What is the Super Thanks feature on YouTube?
Super Thanks is a new feature added by YouTube for creators to earn revenue. YouTube monetization with Super Thanks works a little differently than other revenue sources.
The Super Thanks YouTube feature allows fans to purchase Super Thanks to show gratitude to their favorite channels. The Super Thanks button is a colorful, animated clapping icon that users can send to the YouTube creator once. As a bonus, YouTube also adds a comment from the user to the video, saying Thanks and highlighting their purchase. Creators can reply to these comments as well.
There are four different prices for the Super Thanks and each is indicated by a different color icon – blue, green, yellow, and red. The prices start from $2, and the highest on the lot is $50. But YouTube is contemplating adding the option of manually entering any dollar amount of the viewer’s choice, in the future.
The feature was initially rolled out in 68 countries on both desktop and mobile applications. But YouTube is trying to bring Super Thanks to more users around the world soon.
The feature was originally being tested under a different name, as Viewer Applause, and it was later changed to Super Thanks.
How does Super Thanks help creators having YouTube monetization?
The amount with which the user purchases the one-time use Super Thanks feature goes to the YouTube creator as revenue. The platform, however, does take a 30% cut of all donations a creator receives. This commission is the same for all YouTube monetization tools, including Super Chat and Super Stickers.
YouTube creators can view their revenue reports, including their total and per-video Super Thanks earnings, in YouTube Analytics. The revenue is received the same way creators receive their ad revenue on YouTube from AdSense.
Are there any eligibility criteria for YouTube creators to have access to Super Thanks?
There are some eligibility criteria that creators must meet to have access to all Super products on YouTube.
For Super Thanks, the first criterion is that YouTube monetization should be active on your account. Only monetized channels can receive revenues from their videos. If your channel is monetized and you are in a currently eligible location, the Supers tab will be visible under the Monetization menu on your YouTube Studio.
If you can’t see a Supers tab, it would mean that you don’t have access to any Super products yet. In case you have access to Supers but can’t see Super Thanks under it, you are probably ineligible right now.
By the end of 2021, many more YouTube creators should have access to Super Thanks.
Super Thanks will not be available for certain types of videos though, which include –
- Unlisted videos
- Private videos
- Age-restricted content
- Made for kids content
- Videos having content ID claims
- Live streams and Premieres while they are live. May be available for archived Videos On Demand later.
- Videos with YouTube Giving fundraisers
YouTube also reminds creators that Super Thanks is not a crowdfunding or donation tool. Any earnings that you receive from Super Thanks on your videos will be treated as revenue. This means you may be taxed on this income as per the applicable laws in your country. For fundraising and donations, YouTube has other features.
How to turn on the Super Thanks button for your YouTube Channel
You can only receive Super Thanks on your videos if you have access to the feature in the first place. So if you meet the eligibility criteria and are in one of the 68 countries where the new YouTube feature is available, you need to turn it on for your viewers to be able to show you some love.
To turn on Super Thanks on your YouTube channel, you need to first sign in to your YouTube Studio. Under the Menu on the left of the page, you will find the Monetization tab. Click on the Monetization tab and you will the Supers section under it.
Select Supers. In case this is your first time using Supers, you will need to follow the on-screen instructions to start using Supers. Once you’ve followed the instructions and completed the setup, you should be able to see Super Thanks alongside the other Super products.
The Super Thanks button is a toggle button. When you toggle it to ON, the Thanks button will appear on all your old and new videos. Yes, Thanks will also be available on videos you have posted earlier. Except for your live streams and Premieres, your viewers will be able to see the Thanks on all other eligible videos.
If you decide to switch Super Thanks off at some point, you can simply toggle the button to OFF. A pop-up will appear with the text “I understand the implications of this action” and a checkbox next to it. Tick the box and select Turn Off.
If you have a network of channels on YouTube and want to turn on YouTube Thanks for all your channels, you need to follow a slightly different method. In this case, sign in to your YouTube Studio on your computer. Next, go to Settings and click on Agreements.
Under Agreements, you need to accept the “Commerce Product Addendum”. You might want to read the terms and conditions before accepting it to understand this better.
Once you accept this, all the eligible channels on your network should have access to Super Thanks.
How can YouTube Super Thanks comments be managed?
Every time a fan purchases Super Thanks on YouTube for your video, a colorful comment highlighting their purchase and saying “thanks” to you will appear in your comments section. Like all other comments, you are free to moderate the Super Thanks comments. You can review, reply to, add a heart and also remove comments from your videos.
You can view who purchased Super Thanks for you by filtering the comments in the comments section of YouTube Studio. If a user deletes their Super Thanks comment, it will not appear in your video’s comments.
How does Super Thanks help YouTube creators?
YouTube creators had so far been earning YouTube cash through their ad revenue, paid promotions, official merchandise, and paid memberships to their channels. The Super Thanks feature adds another revenue source allowing YouTube creators to make more money on YouTube by creating good content.
Apart from just the monetary benefits, this YouTube Thanks is also a rewarding gesture to boost the morale of creators. As Super Thanks on YouTube comes in the form of gratitude and appreciation from fans/ followers, it is certainly motivating for YouTube creators to offer more valuable and high-quality content. If fans are willing to contribute to your channel and support your work, there is definitely something that you are doing right.
The Super Thanks feature also drives YouTube engagement for creators. Users Super Thanks comments are highlighted and creators can reply to these comments, thanking them in return for the contribution. Creators could interact with their viewers through Super Chat and Super Sticker during their live streams until now.
Super Thanks adds another medium for interaction. Super Thanks allows YouTube creators to build more meaningful connections with their viewers. You will know who your top fans are and what kind of content they like most. Being a voluntary contribution from the users themselves, it is likely to be a very clear indicator of what is and what isn’t working for you. This insight will help you create better content that users love to improve your YouTube engagement further.
Indeed, YouTube creators running successful channels are already earning significant revenue from ads, promotions, official merch, and paid subscriptions. But a little extra does no harm, especially when you are talking about money here. The additional revenue from Super Thanks on YouTube can be a good way to save some money for growing your YouTube channel.
If your channel is relatively new and you are in need of more subscribers, more views, etc. you could use this additional income to buy YouTube subscribers, views, and likes. This can give your videos a much-needed boost and make your quality content more visible to a relevant audience. YouTube marketing services like SubPals offer these services, allowing you to buy YouTube likes, views, comments, and more to grow your channels faster.
Go ahead and get your Super Thanks button, so you can invest the extra YouTube cash you earn in doing something better for your channel and your audience. To know more about Super Thanks or to know how to get buy YouTube subscribers or get them for free, get in touch with the experts at SubPals today and they will be happy to help.