Everything You Wanted to Know about the “Super Thanks” Button on YouTube

YouTube has introduced a new way for fans to show appreciation for their most loved YouTube creators. Content creators on YouTube have always added value to the lives of their viewers and many a time, fans are eager to show support and gratitude for the content they get. The Super Thanks button introduced by YouTube allows them to do so.

There has been a lot of buzz around the Super Thanks feature lately. But what is this Super Thanks YouTube feature? How does Super Thanks work on YouTube? Does Super Thanks help creators earn money on YouTube? Many YouTubers are still unclear about all of this, and we will try to answer these questions very simply here.

What is the Super Thanks feature on YouTube?

Super Thanks is a new feature added by YouTube for creators to earn revenue. YouTube monetization with Super Thanks works a little differently than other revenue sources.

The Super Thanks YouTube feature allows fans to purchase Super Thanks to show gratitude to their favorite channels. The Super Thanks button is a colorful, animated clapping icon that users can send to the YouTube creator once. As a bonus, YouTube also adds a comment from the user to the video, saying Thanks and highlighting their purchase. Creators can reply to these comments as well.

There are four different prices for the Super Thanks and each is indicated by a different color icon – blue, green, yellow, and red. The prices start from $2, and the highest on the lot is $50. But YouTube is contemplating adding the option of manually entering any dollar amount of the viewer’s choice, in the future.

The feature was initially rolled out in 68 countries on both desktop and mobile applications. But YouTube is trying to bring Super Thanks to more users around the world soon.

The feature was originally being tested under a different name, as Viewer Applause, and it was later changed to Super Thanks.

How does Super Thanks help creators having YouTube monetization?

The amount with which the user purchases the one-time use Super Thanks feature goes to the YouTube creator as revenue. The platform, however, does take a 30% cut of all donations a creator receives. This commission is the same for all YouTube monetization tools, including Super Chat and Super Stickers.

YouTube creators can view their revenue reports, including their total and per-video Super Thanks earnings, in YouTube Analytics. The revenue is received the same way creators receive their ad revenue on YouTube from AdSense.

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Are there any eligibility criteria for YouTube creators to have access to Super Thanks?

There are some eligibility criteria that creators must meet to have access to all Super products on YouTube.

For Super Thanks, the first criterion is that YouTube monetization should be active on your account. Only monetized channels can receive revenues from their videos. If your channel is monetized and you are in a currently eligible location, the Supers tab will be visible under the Monetization menu on your YouTube Studio.

If you can’t see a Supers tab, it would mean that you don’t have access to any Super products yet. In case you have access to Supers but can’t see Super Thanks under it, you are probably ineligible right now.

By the end of 2021, many more YouTube creators should have access to Super Thanks.

Super Thanks will not be available for certain types of videos though, which include –

  • Unlisted videos
  • Private videos
  • Age-restricted content
  • Made for kids content
  • Videos having content ID claims
  • Live streams and Premieres while they are live. May be available for archived Videos On Demand later.
  • Videos with YouTube Giving fundraisers

YouTube also reminds creators that Super Thanks is not a crowdfunding or donation tool. Any earnings that you receive from Super Thanks on your videos will be treated as revenue. This means you may be taxed on this income as per the applicable laws in your country. For fundraising and donations, YouTube has other features.

How to turn on the Super Thanks button for your YouTube Channel

How to turn on the Super Thanks button for your YouTube Channel

You can only receive Super Thanks on your videos if you have access to the feature in the first place. So if you meet the eligibility criteria and are in one of the 68 countries where the new YouTube feature is available, you need to turn it on for your viewers to be able to show you some love.

To turn on Super Thanks on your YouTube channel, you need to first sign in to your YouTube Studio. Under the Menu on the left of the page, you will find the Monetization tab. Click on the Monetization tab and you will the Supers section under it.

Select Supers. In case this is your first time using Supers, you will need to follow the on-screen instructions to start using Supers. Once you’ve followed the instructions and completed the setup, you should be able to see Super Thanks alongside the other Super products.

The Super Thanks button is a toggle button. When you toggle it to ON, the Thanks button will appear on all your old and new videos. Yes, Thanks will also be available on videos you have posted earlier. Except for your live streams and Premieres, your viewers will be able to see the Thanks on all other eligible videos.

If you decide to switch Super Thanks off at some point, you can simply toggle the button to OFF. A pop-up will appear with the text “I understand the implications of this action” and a checkbox next to it. Tick the box and select Turn Off.

If you have a network of channels on YouTube and want to turn on YouTube Thanks for all your channels, you need to follow a slightly different method. In this case, sign in to your YouTube Studio on your computer. Next, go to Settings and click on Agreements.

Under Agreements, you need to accept the “Commerce Product Addendum”. You might want to read the terms and conditions before accepting it to understand this better.

Once you accept this, all the eligible channels on your network should have access to Super Thanks.

How can YouTube Super Thanks comments be managed?

Every time a fan purchases Super Thanks on YouTube for your video, a colorful comment highlighting their purchase and saying “thanks” to you will appear in your comments section. Like all other comments, you are free to moderate the Super Thanks comments. You can review, reply to, add a heart and also remove comments from your videos.

You can view who purchased Super Thanks for you by filtering the comments in the comments section of YouTube Studio. If a user deletes their Super Thanks comment, it will not appear in your video’s comments.

How does Super Thanks help YouTube creators?

YouTube creators had so far been earning YouTube cash through their ad revenue, paid promotions, official merchandise, and paid memberships to their channels. The Super Thanks feature adds another revenue source allowing YouTube creators to make more money on YouTube by creating good content.

Apart from just the monetary benefits, this YouTube Thanks is also a rewarding gesture to boost the morale of creators. As Super Thanks on YouTube comes in the form of gratitude and appreciation from fans/ followers, it is certainly motivating for YouTube creators to offer more valuable and high-quality content. If fans are willing to contribute to your channel and support your work, there is definitely something that you are doing right.

The Super Thanks feature also drives YouTube engagement for creators. Users Super Thanks comments are highlighted and creators can reply to these comments, thanking them in return for the contribution. Creators could interact with their viewers through Super Chat and Super Sticker during their live streams until now.

Super Thanks adds another medium for interaction. Super Thanks allows YouTube creators to build more meaningful connections with their viewers. You will know who your top fans are and what kind of content they like most. Being a voluntary contribution from the users themselves, it is likely to be a very clear indicator of what is and what isn’t working for you. This insight will help you create better content that users love to improve your YouTube engagement further.

Conclusion

Indeed, YouTube creators running successful channels are already earning significant revenue from ads, promotions, official merch, and paid subscriptions. But a little extra does no harm, especially when you are talking about money here. The additional revenue from Super Thanks on YouTube can be a good way to save some money for growing your YouTube channel.

If your channel is relatively new and you are in need of more subscribers, more views, etc. you could use this additional income to buy YouTube subscribers, views, and likes. This can give your videos a much-needed boost and make your quality content more visible to a relevant audience. YouTube marketing services like SubPals offer these services, allowing you to buy YouTube likes, views, comments, and more to grow your channels faster.

Go ahead and get your Super Thanks button, so you can invest the extra YouTube cash you earn in doing something better for your channel and your audience. To know more about Super Thanks or to know how to get buy YouTube subscribers or get them for free, get in touch with the experts at SubPals today and they will be happy to help.

The Case for Having a Multilingual YouTube Channel

Being the second largest search engine in the world, the reach of YouTube cannot be denied. There are over two billion monthly users who watch around a billion hours of YouTube videos every day. It has become one of the best marketing channels, and if you use it correctly, you can build your brand’s engagement and authority. However, before you can start making content and use it to engage with your audience, you have to consider the large amount of content that is available on YouTube. Every hour, there are thousands of videos uploaded. So, how can you start to stand out?

YouTube has been committed to language diversity. In fact, it is because of this that the platform has had huge support in terms of the number of users the content that has been created. Thanks to smartphone adoption and increased use of the internet all over the world, more people, including outside the major cities, are online now. From the perspective of an advertiser, it is important to note that you can take advantage of this and publish content in multiple YouTube languages to get this large following.

One way to do this is by being careful about the language you are creating your content in. YouTube operates in 80 languages, including Spanish, German, Armenian, and Azerbaijani. If you are planning to have a multilingual YouTube channel, there are a lot of things you have to consider. Read on to learn about what you need to do in order to have a successful multilingual channel on YouTube:

1. Automatic captions should be turned on for the channel

Even if you have been using YouTube for a long time, it is highly likely that you have never used the closed captions or ‘CC’ button that can be found on the YouTube player. However, the truth is that these video captions offer a lot. Now, depending on the country you are watching YouTube in, the term CC, which comes from TV, might say something different. However, the one thing that is common for users all over the globe is the choice of switching them on and off for every video or having them on by default for every single video that you watch. If you are not fluent in English, you might have this on while watching English videos.

When it comes to channel optimization, it is your responsibility to ensure that YouTube creates automatic captions for your videos by default. For most English videos, YouTube does this automatically, unless they have confusing audio or are very long. The automatic captions are generated by Google using the voice recognition software by Google that is also available for Android.

You might wonder why YouTube does this. The answer to this question is simple. By closed captions, YouTube is able to get more information about your video. Using this information, it can recommend your video in Suggested videos or in search. Also, it automatically translates your video’s automated captions into other languages so that viewers who don’t speak the language can understand your video as well.

Currently, there isn’t any button that turns automatic captions on. However, if you want to increase the chances of your videos getting automatically captioned, you have to go to the upload defaults of your channel and select “This content has never aired on television in the U.S.” present under the Caption settings. You have to double-check this option for every single video under the ‘Advanced Settings’ tab. Another great part about this functionality is that after the automatic captions have been created, you can go in and change the misspelled words. However, this can be a time-consuming process.

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2. Write captions manually

One of the main issues with YouTube’s automatic captions is how often they are wrong. And, you don’t want them to miss a word that is an important point of your video. Thankfully, YouTube has the option where you can upload manual captions which can be more precisely written. There are two ways you can go about this. You can either write yourself or pay a service to do this job for you. You should get this all done before making your video public. This will ensure that right from the start, your video is able to get the most possible traffic. If your captions are cued up to the exact place where the topic is discussed in the video, you might get special treatment in Google searches.
Also, users will be able to tell whether your captions are automated or manually written because automated captions don’t have capital letters or punctuation. To check which languages have manual transcriptions in a video, you can click on the gear icon. Another thing that you have to keep in mind is that if you are creating manual captions in foreign languages, you create them in English as well. If you don’t do this, the YouTube player will automatically play the manually-captioned foreign language.

If you are planning to have a multilingual YouTube channel, there are a lot of things you have to consider

3. Consider time zones while scheduling releases

If you have a multilingual YouTube channel, you will have target audiences living in different time zones. So, finding a video release time that works for everyone will be a bit tricky. What you can do is try selecting a time that is optimized for all the target regions. This way, you will have multiple audiences instead of one, driving the ranking of your video in YouTube’s algorithm. It will lead to more video views as well. You won’t get the time of day information through YouTube Analytics. You can use a third-party tool for these insights.

Apart from this, you should also publish a social media post promoting the video where you select a relevant time for your global subscribers. It is important that you promote your video at an optimal time that gets you the maximum number of views and thus take advantage of YouTube diversity.

4. Translate title and description

Another feature offered by Google is enabling you to translate your video’s titles and descriptions into different languages. You can even create a customized link for each language. You will have to insert the link manually under the Translations tab into each video. This will give you a huge increase in your international viewership. If hiring a professional translator to do the job for you is way too expensive and out of budget for you, or you think that you won’t get a lot of traffic from these languages, you can always use Google Translate and paste the translated title and description in the fields. Even if this is not precise, it will give you a modest increase in viewership from these countries.

5. Reply to fans in their language

YouTube engagement is an important part of growing your channel and brand. If you offer multilingual content on your channel with viewers from all over the world, it is crucial that you make them feel the same as your English-speaking audience. Now, no one is telling you that you have to make long conversations with them in their language. However, even a small acknowledgment in their language will go a long way. It will encourage them to make comments on other videos and prompt others to do the same. You have to show your viewers that you appreciate them and are willing to go the extra mile to convert viewers into subscribers and even customers.

6. Crowdsourced captions

There are some big channels with loyal fans that use this option. Through this, you can encourage your subscribers to translate your videos into their native language. You will have to make your upload defaults to “Allow viewers to contribute translated titles, descriptions, and subtitles/CC.” which is present under ‘Community Contributions.’ You will also have to provide a link in the description to help them with the same.

7. Hire a professional

Some multilingual creators will have a huge following in a secondary language. In such cases, you can spend some money and hire a professional to write the manual captions. You will be able to find many people offering this service on Fiverr and Upwork. For example, if you have a huge Spanish following, you can hire a translator to work on your captions. It will not only increase your reach but also show your Spanish viewers that you care about them.

8. Acknowledge your international audience

YouTube is currently dominated by the English language. However, this doesn’t mean that you shouldn’t recognize your viewers who don’t speak the language. Even if you are not creating YouTube content in multiple languages for pleasing regional audiences, you can still give them a quick nod by including them in giveaways and competition, giving shout-outs to global commenters, recognizing their national holidays, etc.

You have to understand that compared to other forms of content like posts, video is much more intimate. You have to be relatable and likable to the audience to be successful on this platform. Your audience should not only like you but trust you. If you speak directly to them and let them know that they are being recognized, it will go a long way. Giving the nod to your regional audiences will help you a lot.

Conclusion

When it comes to increasing the visibility of your content, the most important factor is creating content that is valuable to your viewers. If your audience watches your video in its entirety and subscribes to your channel, your channel will be rewarded by YouTube. Language is an important part of it. It can be a bit challenging, but with the above-mentioned points, you will be able to create quality content for your viewers. However, if you need some help with this, you can take the help of SubPals that can get you free YouTube subscribers and free YouTube likes. With SubPals’ delivery network, you can get an edge over your competitors. Other services offered by SubPals are channel evaluation, video SEO, optimization, and graphic design.

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