How Posting Covid19 Content On YouTube Can Help You Connect With Customers Better

Covid19 swept the world more than a year back, and it soon became apparent that the new normal was here to stay. Through the course of the pandemic, social media platforms saw a huge upsurge in use. More people joined social media platforms, and YouTube was one of the platforms that witnessed the biggest rise in use.

People turned to online videos to find answers to everything. Topics ranging from what was happening in the world, to recipes to make during the lockdown were being looked at on a daily basis. At the same time, a new kind of content was also on the rise – Covid19 related content. For the first time, people got to record, analyze and discuss the effects of the Covid19 pandemic at a global level.

This meant that creators that provided informative content on the Covid19 pandemic saw an upsurge in their YouTube views as well as real YouTube subscribers. But what does that mean for you?

How Online Behavior Changed Due to the Covid19 Pandemic

Events on a scale like the Covid19 pandemic are bound to have an effect on how customers react to the world. An economic downturn, loss of jobs, and uncertainty about the future make people for cautious in their daily decision-making.

At the same time, people also feel safer when they feel informed. This often makes them seek out content related to Covid19, especially should they feel that knowing more could protect them and their loved ones.

In this global climate, creating and posting relevant and informative content about Covid19 could help you attain real YouTube growth. You can also get more YouTube views as well as YouTube subscribers.

But what do you mean by content related to the Covid19 pandemic? Here are different kinds of content about Covid19 that are popular among viewers:

Five kinds of content related to Covid19 that can help you attain YouTube growth

When making content about the Covid19 pandemic, you may be worried that the topic is sensitive and there could be backlash if you make a mistake. At the same time, it also allows you to immediately connect with thousands of people who feel that they can benefit from your content.

People are more likely to connect with your content of they feel that it bears real relevance in their lives. That’s why these five kinds of content related to Covid19 consistently bring in more YouTube views and YouTube subscribers:

YouTube Medical Content COVID

1. Medical Content

Doctors, nurses and other medical health professionals who relayed their experience about the pandemic saw a huge rise in their YouTube views. From providing detailed information to what the Covid19 disease is, to what it does to the body, medical health professionals provided viewers with relevant content about Covid19 through 2020. The trend continues today as well, especially when new genetic mutations lead to new symptoms and conditions.

2. Health and Lifestyle Content

Perhaps even more popular than medical content through the pandemic, was health and lifestyle based content. It should be noted that in order to make videos on medical information and relay medic data about the disease, you need to be a registered, practicing and professional medical health professional.

Are you want to provide content related to health but aren’t a medical professional or aren’t interested in medical content? Then this could be perfect for you.
Health and lifestyle content typically focuses on what you can do to stay healthy and keep your mind peaceful through lockdown.

As millions of people around the world suddenly found themselves locked in their homes with nowhere to go, they had to find ways to adjust to their new lifestyle. This is where health and lifestyle content creators stepped in to fill the demand.
From providing morning and evening routines, to motivational advice. From DIY projects people can try at home, to yoga and meditation tips, the topics are numerous. Health and lifestyle based content continues to be in popular demand, and is likely to continue to be.

The good news about health and lifestyle content is that they can stay relevant even after the pandemic is over. People can still apply the ideas provided, as they attempt to improve their lives.

You should also note that people tend to connect better with health and lifestyle based content. It’s more accessible to people, and people can almost immediately start implementing the changes they see in the videos. This is also why health and lifestyle based YouTube Covid19 content gets more real YouTube subscribers and engagement.

3. Exercise and Personal Development

As gyms shut down and people were advised against going on daily runs, people turned to the internet to find alternatives. The free and accessible content that viewers could find on YouTube made the platform a preferred choice for people looking for exercise routines etc.

Due to this, content creators like yoga instructors, home gym instructors, fitness and aerobics content, and similar content became popular. People tried to stay fit at home, especially as an improved immunity could help them fight Covid19 better.

If you want to create YouTube Covid19 content based around exercise and personal development, then you’ll need to choose your niche first. If you want to provide daily exercise routines and fitness goals, then quality content could truly help you connect with people better. This is also a great way to utilize your YouTube shorts. By making short fitness goal videos or posting quick routines, you can inspire people to improve their health and immunity.

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4. Cooking, Recipes and Instructional Videos

Cooking became an area that many people were suddenly interested in. Although cooking and recipe videos have always enjoyed their fair share of popularity on YouTube, the Covid19 pandemic also played its role. As people found themselves with time, as well as the desire to make new kinds of food for themselves, YouTube recipe videos became the go-to.

What viewers found especially useful was that there were videos appropriate for people at nearly every level – from beginner to professional. This meant that people could learn at their own pace and grow at their own pace. Since a well done recipe is also an extremely shareable piece of content, this reflected in growth in the form of more real YouTube subscribers and YouTube viewers.

5. Educational and Academic Content

This kind of content became especially relevant as students found themselves stuck at home, unable to attend classes. While ZOOM classes worked out great for some students, not everyone was able to adjust at the same level.

Educational content, either in the form of recorded ZOOM lectures and videos that students were unable to see, to original educational content, thrived. Students turned to YouTube not just to find entertainment, but also solutions to their courses.

You can still find that educational content on YouTube, whether related to academic syllabi or to the Covid19 pandemic, tends to flourish on the platform. It should also be noted that informative content has consistent ranked on the top of the list when it comes to the most viewed kind of content on YouTube.

Coronavirus Marketing: What is it and should you do it?

Coronavirus marketing refers to creating and implementing a marketing strategy that is directly related to the Covid19 pandemic. An example of this would a doctor who used to provide content on various kinds of illnesses and diseases, but shifted their focus to Covid19 during the pandemic. Another example would be a counsellor who started offering sessions related to Covid19 and its effects on the mind, in addition to their other services.

If you offer or intend to offer content related to Covid19 on YouTube, then you’ll need to engage in coronavirus marketing. All this means is that you make your content relevant to the pandemic and what people need at this time, where feasible. When this done, you can then make use of relevant hashtags, keywords and meta data to ensure that your reach increases and people find your content.

How this helps your YouTube channel grow is in that your content gains visibility at a time when people are searching for a certain kind of content. This becomes even more likely to draw in YouTube subscribers when you also incorporate shorts into your coronavirus marketing strategy.

Finally, you should also consider making your content such that viewers feel the need to engage with your content. You can do this by asking relevant questions about the Covid19 pandemic, asking them about their situation, and so on. You should also think about replying to as many comments as you can, especially where the viewer is providing feedback, fact checking, or being supportive. This helps them connect to your channel better, and can turn them into real YouTube subscribers.

Conclusion

What started off as the new normal had become a lot more normalized today. The world has also progressed through the pandemic, and changes such as remote working and telemedicine are here to stay. At the same time, so is the YouTube Covid19 content that people continue to watch, and subscribe to.

If you’re making Covid19 content on YouTube, then expect to get more real YouTube viewers and subscribers. This applies especially if you provide quality and informative content.

Top Tactics For Optimizing YouTube Videos

YouTube is the largest online video platform and the second largest search engine in the world. With more than 2 billion monthly viewers, it gets around a billion hours of total watch time every single day. It is an ever-growing sea of content and as a result, it is very easy for an uploaded video to get lost in the sea.

There is constant competition among channels. Which channel can gain the most amount of YouTube views and drive growth? Which channel leads in the number of real YouTube subscribers or gets many YouTube comments? These are only a handful of aspects that a YouTube channel’s presence is rated on.

Naturally, every content creator on this search engine wants to establish their channel for the long term and gain YouTube subscribers. However, this is easier said than done. This is majorly because of the vast competition on this platform. It is most definitely a challenge but it’s not impossible. YouTube optimization is one of the most important tricks that a channel can use to drive traffic towards its videos.

What is YouTube Video Optimization?

Like any other search engine, there are some SEO tricks for YouTube as well. Using these SEO methods to make your videos rank higher when related keywords are searched for, is known as YouTube video optimization. The aim of content optimization is to make the algorithm understand what kind of videos you are publishing. This ensures that the videos are shown to viewers who are interested in content similar to what you offer.

Why you Should Optimize YouTube Videos

Whether you’re a new creator or a well-established YouTube personality, you can always benefit by optimizing your YouTube videos. For new creators, it provides that necessary push they need to bring in more viewers. For established content creators, optimization helps them remain relevant and not lose subscribers.

Increased Brand Reach

Millions of viewers simultaneously view YouTube content every minute. With the growth of technology and fast internet accessible 24/7 through our smartphones, it has become easier to view new content. You want to use this to your advantage through optimization.

Rank Higher on the Search Engine

YouTube is a search engine where the user behavior and interest depends entirely on the videos that are recommended to them. With optimization, you can rank higher so that new viewers feel obligated to click on your video.

Stronger YouTube Presence

The authority your channel has on YouTube is directly proportional to the number of subscribers, likes, comments and watch time it manages to gather. As your watch time increases with optimization, the rate of growth will also skyrocket.

Greater Viewer Engagement

The keywords used in SEO help retain a viewer’s interest. This way, there’s a greater chance that the user will engage more with your video apart from simply watching it.

Expand Channel Traffic

When you videos are ranked high on the engine, it is a given that more viewers will see you videos. Many will grow curious and move one step forward to explore your channel.

Tips for Optimizing YouTube Videos

Here are some YouTube tips that will help you make the best use of video optimization.

Search Relevant and SEO-Friendly Keywords

Your first step should always be to formulate a list of potential keywords that are relevant to a particular video. These keywords are those words that apply to the video and have the greatest probability of leading new viewers to your video. Out of all the keywords in your list, you then have to choose the most relevant keywords and that have the highest search traffic. One way of choosing a keyword is to use the YouTube search bar to figure out what the users are typing in the most.

Add the Keyword Naturally in your Video Title

Your video title should contain the keyword. But it is very important that the keyword must appear natural and stuffing the title with keywords is a big no no. It is for this reason that ideal video titles usually contain 5 words or more. This allows you to seamlessly and subtely add the keyword into your video title without it appearing off-putting.

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Say the Keyword

YouTube is great at transcribing videos. The platform uses this feature to more effectively identify your video niche and decide the target group that the video will be shown to. When you say the keywords in your video, YouTube will hear it and the algorithm will gain a better understanding of what your video is all about.

Take Note of the Type of Competitor Videos that Perform Well

Take Note of the Type of Competitor Videos that Perform Well

It is always in a channel’s best interest to learn from the competition. It is okay to take ideas from the competitors. Find the channels that perform the best in your industry and sort out their videos. There’s a huge chance that the viewers interested in their content would like your content too. See the types of videos, titles and keywords that bring in the most views.

Write a Clever Video Description

The YouTube algorithm also uses descriptions to better identify a video. Don’t be afraid of writing thorough descriptions that contain the keywords too. A video description is also useful as it introduces your video to the audience. The maximum character limit for a description is 5000, but well-optimized 1000 character descriptions perform just as well.

Replace Video File Name with Targeted Keywords

Before uploading the video, make sure that you change the video file name to a name that contains its targeted keywords. Why is this important? YouTube might not necessarily view the content of your video but it will definitely read the title of the file you’re uploading. Obscure titles will not be understood by the platform but it will understand when you use keywords.

Use Tags

The use of tags to make your content rank higher is as significant as ever. YouTube gives the opportunity to attach simple words and phrases that define a video. These tags help the platform sort your video into a particular type. It also increases the discoverability of your video by the audience.

Work on the Thumbnail

YouTube is a visual platform and most of the audience reaction and interest is dominated by how easily the video caught their eye. The first impression of your video and whether a viewer will click on the video or not is decided by the thumbnail. Let your creative senses free and design an aesthetically pleasing thumbnail that would make you click if you were the viewer. Make sure that you don’t end up doing too much, like click baiting, as it could drive away the viewer.

Add Subtitles and Closed Captions

Apart from helping view the video more easily, subtitles and closed captions offer a major SEO boost. You can either upload your own captions or use automatic captioning. As long as the captions are accurate, your videos will greatly benefit from them.

Promote Audience Retention

A viewer might choose to click on your video but it doesn’t guarantee that they will watch it to the end. You want your audience to watch a video for as long as possible. The only way to do this is by delivering the engaging content that you promised.

Track Analytics

Tracking your YouTube analytics is the most crucial part of channel growth. It offers an insight into the content that is well-received by the audience. You can use analytics to gain an understanding of viewer behavior and content preference.

Find Your Ideal Video Length

For SEO purposes, it is recommended that a YouTube video at least touches the 10-minute mark. Shorter videos also perform well on the platform but longer videos give an opportunity for increasing the watch time. If you’re delivering good content, there is no reason for you to cut the video length.

Create YouTube Playlists

Using the playlist feature shows related videos to the user. If they watched one video, chances are they might want to watch more videos by you. Make their work easier by offering a premade playlist.

Use YouTube Cards and End Screen

YouTube cards and end screen are often ignored by most creators, but their role in video optimization cannot be ignored. They provide link-worthy and related content to your viewers, so you can gain views by recommending related videos at the end of every video.

Offer Great Quality Content

It goes without saying that even when you use tricks to bring in viewers, your content is what will make them stay. Provide value through your content and your subscribers will appreciate it.

There’s an abundance of the methods you could use for gaining exposure on YouTube. But the key lies in using those methods judiciously to their maximum possible benefit. You learn this by experimenting and reviewing what works best for your channel. Every channel on YouTube has a basic viewer base whose needs and interests vary according to the content genre they’re viewing. It is important to be patient, use best practices and slowly but surely your channel will grow.

Your Guide To Starting A Youtube Live Video From Your Desktop

YouTube is the largest video hosting platform on the planet. With 2.3 billion users on YouTube, it is single-handedly the biggest user base to get an audience for yourself or your brand.

With most companies leveraging this user base to get traction drive conversion it makes sense to know some of the many features of YouTube. Growing in popularity exponentially YouTube is the perfect platform for anyone looking for brand awareness. 

In the article below, we tell you how you can go live on YouTube and interact with people in real time on video. Live Streaming has become really popular in recent times due to its informal and casual nature. It lets people know more about you or your brand and increase your reach.

Here is how you can live stream on YouTube

Enable the channel

You will need to be verified before you can go live on YouTube. Just go to www.youtube.com/verify and add your phone number. You will receive a verification code that you will need to enter on the screen.

After you have been verified go to the YouTube live dashboard and select the create button on the top right corner.

Select go live. One thing to be aware of is that it can take up to 24 hours to activate the YouTube account.

If you want to go live through your mobile then you just need to go to the YouTube app and click on the camcorder icon. It is located in the top right corner. After clicking that just tap to GO Live.

You will need to have at least 1,000 subscribers go live from your mobile phone.

How to record the live stream

The next step is to decide how you are going to record the live stream. Webcam, mobile cam, and encoder streaming are three of the most popular ways to record a live stream. An encoder is recording software that lets you use better audio and video gear. You can have a multi-cam setup and also have a dedicated mic for your audio. 

Starting to record

Before you start streaming it is important to get a few things in place first. Prepare the tile and a short description, also set select the thumbnail well in advance.

These things are important as it will give people a brief description of what the stream is going to be about. Think of it as the modern day posters for your business 

Here is how you do YouTube live stream on a desktop

  • Go to your dashboard on YouTube
  • Click o the camcorder icon that is on the top right corner
  • Then click on Go Live and select your webcam
  • Add the title and decide on the privacy settings for the stream
  • After all, this is done go to the more options and add the description for your stream
  • Decide whether you want live chat to be enabled or disabled. It is a great way to engage with users in real time.
  • Press on the show less icon and then select the Next button. 
  • When you are ready then Go Live
  • To stop the stream just click on the End stream button located at the bottom.

Live stream via mobile

  • Go to the YouTube app
  • Click on the camcorder icon situated at the top
  • Select Go live 
  • Add the title and decide on the privacy settings
  • Then select the More options so that you can add a short description
  • Now click on Show More to enable or disable the live chat, age restriction, monetization, and disclosures.
  • Press on Show Less and Next. now take a pic for the thumbnail
  • Select Go Live
  • Click on Finish and then press Ok

Here is how you do YouTube live stream on a desktop

Using an encoder

A dedicated software has a steep learning curve in the beginning but when you get comfortable using it you will see its advantage. You can use multiple camera angles and a great mic to capture the audio. This gives you more control over the final product. Most of the big brands and YouTube personalities do this.

  • Download the encoder software
  • Select the camcorder icon at the top right corner
  • Click on Go Live and then select stream. You can copy and paste your previous stream’s settings easily. If you want a fresh start select the new stream option
  • Add the description, title and schedule your stream
  • Paste stream key into the encoder
  • Go to the dashboard and select Go Live
  • To end the stream just click the End Stream button
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Here are a few things to keep in mind before going live

Live streaming is a great way to build credibility among people and let them know more about you. You should decide beforehand what the goal of your live stream is. 

After you are done deciding the main purpose of the stream you can begin to plan. Whether it be to promote a product, address people’s concerns, or just to say something on a topic you will need to prepare beforehand. 

If a team is involved you will need to decide who plays which role. Not deciding these things and going in blind can cause a number of problems later on. You should have a clear vision and try your best to follow it on the live stream.

Timing is everything

There might never be the perfect time to go live but analytics don’t lie. You can go live anytime but you want the most user engagement that you can get. So it is best that you look at your video’s analytics and look for the time for the highest engagement.

This is the time that maximum people react to your videos. This way you will be able to engage with the maximum crowd on your livestreaming. You may also want to stream according to the demographics of the country. Because there is a chance that most of your viewers might just be from the same area. This way you will be able to schedule a stream best suited for your largest demographic.

You can ask the people what time is best for streaming on all your other social media handles. This way you will get a fair idea of what time the people are willing to watch your streams. 

Optimize your setup

Since you are going live there is no scope for error. There are no retakes and you cannot edit anything later on. Check the frame of your shot and adjust the lighting. You do not want any shadows on your face and check the audio too. Record in a place that does not have a lot of noise and the lighting is sufficient. 

Charge the batteries of your camera and try and not to have any distractions when streaming. Turn off the notifications and put your phone on silent. Any disturbance mid-stream can cause problems with the systems. A call ringtone will be picked up the mic so it is best that you silence your phone beforehand. 

Promote the stream

Going live is not easy and you may not get the turnout you want. But that does not mean that you should not advertise it. Put the link on all your social media handles and ask people to join in. YouTube videos and live videos work best when you promote them on all your social media.

This way the user gets to know about the stream and maximum people can join in when you stream.

Audience interaction

YouTube live can go for a long time so you should recap what you are talking about from time to time. This also means that you build certain anticipation towards what you want to do.

Shout out names and let the viewers know that they are appreciated. People have taken out valuable time to watch your stream. Live chat is another great way to get first hand feedback on things and address anything to the audience directly.

If you have more than 10,000 subscribers then you can enable automatic captions which makes it easier for people to follow what you are saying. It is especially useful for hearing impaired people or foreign viewers who might be versed in your language.

While streaming use simple and clear language that is easy to follow. Also, make sure to explain things in adequate length so there is no confusion later on. 

Check Analytics

When it comes to improving content, analyzing the statistics is a great way to see what is working for you and what is not. You can see where your largest demographic is and what time suits you the most. All these things can have a great impact on a stream.

Try to leverage all this for more YouTube likes and get the word out for your brand or yourself. In Today’s day and age, YouTube is a great platform for both small and big businesses alike. The internet is a great leveler and with YouTube Live you can close the gap between you and bigger channels easily.

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