Streamular.com and its Free Twitch Followers Service – A Complete Review

Birthed in 2013, Streamular.com has its offices in Canada and the United States of America. The website boasts of its ability to help you increase your high-quality follower count across various social media platforms such as Twitch, Instagram, Pinterest, Spotify, Twitter, SoundCloud, Tik Tok and YouTube “with just a few clicks”. Basically, Streamular is a social media marketing company. Since 2019, it has started a service of providing its users with free Twitch followers. 

In this review, we will cover how to get started with Streamular and how to get free Twitch followers. We follow up with the advantages and disadvantages of this website and whether it’s safe to use, and whether we recommend using this service. Let’s get started.

Getting started with Streamular

To begin, you must first log in to Twitch via Streamular. Click the Register/Login button which will take you to the appropriate page to integrate your Twitch account into Streamular. Don’t worry if you don’t already have a Twitch account. You can sign up for one on the same page that enables you to log in. If you have an account on the live streaming gaming platform, you can skip the following steps and simply read the last paragraph in this section. 

  • To sign up with Streamular, simply click the ‘Sign Up’ option and enter a username and password of your choice, re-enter your password and mention your date of birth and email address. 
  • On the next page, you will be required to solve a puzzle to prove that you are a real person and not a robot. 
  • After verification is complete, you are required to authorize the TwStreamApp to access your public Twitch account information including your email address. After clicking Authorize, you will be redirected to https://app.streamular.com, which is not owned or operated by Twitch. You can revoke this authorization at any time. 
  • At this point, you will have received an email from Twitch with your verification code. Click the Verify Your Code button and you will be taken to your Twitch Dashboard. 
  • Here, a pop-up will ask you to select one or more categories or channels being streamed. Select your areas of interest and voila! You’re done. Your Twitch account is ready to explore. 
  • You can go back to the Streamular site at this point to select other plans if your heart so desires. 

Now, what if you already have an account on the live streaming gaming platform? Then, click on the ‘Log In’ option after clicking the Register/Login button on the FAQ page. On logging in you must enter your four or five areas of interest in Twitch. Let’s say you selected Talk shows and podcasts, makers & crafting, beauty & body art, ASMR and Games: Educational. Note that this selection is permanent and cannot be changed in the future so think carefully before you choose the options. Click ‘Complete Setup’ and you are good to go.

Selecting your free Twitch followers plan

After you click on the Complete Setup button, you will see the Member’s Area. Here is where you will select your plan. If you opt for the Free Plan, you can expect to put in some effort. If you choose a Paid Plan, the process is automated for you. 

Once you activate the Free Plan, you will be entered into a queue. After waiting for a bit for the plan to load (for us, it took three minutes), a popup congratulating you on activating the service will show up. It comes with the warning that should you unfollow any profiles through its service, you will be banned from Streamular. We noticed a mail in our inbox immediately telling us that we have a new follower. To be honest, we are impressed by how quickly this happened. 

Streamular Selecting your free Twitch followers plan

How does it work?

We did say you will have to put in some manual effort. So, what is it you have to do? Well, to build up a base of followers, you must first follow a minuscule number of accounts with similar interest as you. Your plan is activated once you follow the required number of channels. That’s it! Once that is done, you can expect an uptick in the number of your Twitch followers over the next 12 hours. You can expect to gain up to 10 free Twitch followers after every free activation. 

Once those 12 hours are up, you must find new channels to follow and your plan is reactivated. Basically, you need to bookmark the Streamular website and return to it daily to activate the plan. You can keep reactivating the plan every 12 hours for the rest of your life. All this for free!  

Once a plan has been activated, the selections you made will match you with followers who have similar interests. So, if you selected talk shows and podcasts, makers & crafting, beauty & body art, ASMR and Games: Educational as your area of interest in the aforementioned steps to getting started, guess what? Your followers will be as into these topics as you are. Isn’t that great? 

Advantages and disadvantages of using the Streamular website 

Twitch is the largest live streaming platform in the world. It has over 15 million viewers who are active every day, three million of whom stream monthly on the platform. Surely you want to leverage this count and graduate from simply existing on the platform to improving your influence and getting discovered by a wider audience. Higher your follower count, better your reputation as a streamer, causing your income to skyrocket beyond your wildest dreams. Twitch users can earn up to $350,000 every month. That, my friend, is a huge advantage from our perspective. 

While you do not have to share your Twitch password with Streamular, it does require you to set your account to ‘Public’ to be able to use the latter’s services. So that is one of the few disadvantages. 

Streamular does not govern your activity on the site and has no control over whether you follow, unfollow, subscribe, unsubscribe or comment on a channel. You control every aspect of your Twitch account even if it has been integrated with this service – a major upside to using such social media marketing services. 

Your follower count is closely observed and each channel that follows you is carefully scrutinized and verified by Streamular so you can rest assured that these parameters are accurate. 

It is possible that you may lose followers if your content is not up to the mark. Do note, however, that good quality is imperative to keep your channel and content interesting. You may want to develop a fixed time for when you will stream, watch the kind of content being put out by other streamers, and use your other social media platforms to promote your Twitch content. This will keep things interesting.

Since this is a service that enables streamers to get free followers, there are many more people like you using this exchange service to improve their base of subscribers. Your Twitch following will vary from big brands to regular individuals who have just started out. Depending on how you see it, this could be an advantage or disadvantage. You may have heard of the saying “Any publicity is good publicity.’ or ‘There’s no such thing as bad publicity.’. 

Do we recommend using the Streamular service? 

If you have a huge social media marketing budget, we recommend opting for the premium plans – there are a bunch of those. You can not only buy followers (an automated process), but also purchase likes, views, plays, comments, subscribers and watch hours across all the major social media players. However, if you are just looking to get your feet wet in the world of Twitch and improve your branding, we highly suggest trying out the free plan.

At this point, you are probably wondering: Is the service legit or should you avoid using it? Streamular is a safe bet because it constantly updates itself with any changes in social networking channels, so you don’t lose the followers you have so carefully built up over time. Another reason to trust this service is that it has been around since 2013. Streamular claims to be a trendsetter in the industry in which it operates. 

The many testimonials on the home page will further help allay your fears over whether this is a trustworthy site. Many users vouch for its dependability over other similar sites which turned out to be scams. Also, the site operates under strict confidentiality and is secure and private. The website is rated as Excellent by as many as 97% of reviewers and has a 4.7 rating (out of 5) on the Trustpilot website. Some reviewers claim that they have been getting 20 followers every day since they started using Streamular without spending a dime. 

So, in conclusion, yes, we do recommend the Streamular social marketing service to gain free Twitch followers especially due to its cost-effectiveness and ease of use. 

The Ultimate Guide To Using YouTube Community Tab for Marketing

YouTube has been around for what feels like forever. And its value for subscribers looking to market their brand is also continuing to grow. In fact, 9 in 10 marketers plan to use YouTube in their 2021 marketing strategy. Building a loyal community of YouTube subscribers who hang on to your every word is one way of doing this. The community tab in YouTube is a tool that creators can use to create a relationship with their audience and market themselves, their brand and any merchandise they plan to sell. Fans can interact with creator’s posts, comment, share and create a loyal community over time. Let’s discuss what a community tab actually is and how it can be used as an effective marketing and branding strategy.

Basics of using a community tab

First things first. Your channel needs to have over 1000 subscribers for you to get access to a community tab. Once your channel has passed this benchmark, it may take up to a week for the tab to show up.

Once the community tab is enabled, you can start posting and interacting with your audience. To create a post on the community tab is simple. All you need to do is sign in to YouTube, select upload at the top of the page and then click the ‘Create post’ tab. You have different options for structuring a post. You can write out a text post, add a video, a poll or GIF. Once you’re done, click post and you’re good to go. Your YouTube subscribers will have access to your post in their feed and get a notification each time you post.

How to market through the Community Tab?

Think of the community tab as a supplement to your regular uploads- an additional way for you to engage with your audience and track their response. The comments and likes on your community tab is another metric you can use to convince brands of your social media standing and attract advertisers.

Let your audience know

First things first, you need to inform your audience about the existence of the community tab. You can create a short, snappy video on your regular channel and ask fans and subscribers to use the community tap to keep up with the latest updates.

Support other creators

You can engage with other creator’s community tabs to bring more awareness to your own, and over time, create a cross-channel promotion network. The more people that are aware of the existence of your community tab, the better. Even long-time subscribers may need to be told to look out for updates on the community channel. If you are new to using the community tab, your fans won’t think to engage there. If you have a secondary channel, vlog or podcast, you can use the community tab to promote that too.

Crowdsource ideas and gather feedback

Use the YouTube community tab to poll your audience, ask for suggestions for new videos and feedback for old ones.

Teasers to promote your main video

Use the community tab to build anticipation for an upcoming video, update progress and inform about when the video will be uploaded. Some YouTube creators don’t follow a regular schedule. For such people, the community tab is a great way to keep the audience on their side, apologize for delays and keep them abreast of what’s happening in their life. Share behind the scenes and little tidbits from your daily life. This is a great way to fill in the time between uploads and ensure your audience doesn’t lose interest in your channel. And the algorithm doesn’t punish you by limiting views to your content.

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Promote your merchandise and website

Use the community tab to promote your website, e-store, merchandise. If you are a YouTube creator with a concert coming up, use the community tab to direct subscribers to a link for buying tickets. Use the community tab to inform subscribers of new merch drops and designs.

Unscripted authenticity

Be creative and unvarnished when using your community tab. Remember, the audience has already watched the edited, scripted, polished content on your regular channel. Use the community tab to share your silly side, sense of humor and vulnerabilities. Fans like to feel like they are your friends and family. Share updates about your life, breakup, make-ups and even happy news. And you will build a strong community of real YouTube subscribers who’ll stick by you through the worst.

How to market through the YouTube Community Tab

Respond to comments

Show your community you care. Heart your favorite comments, respond to questions and you’ll viewers will know you are paying attention.

Pin top comments

Post a specially funny or engaging comment from your community up top-maybe a fellow YouTuber’s comment or even a long-time subscriber. Your community will see that first when they check out your community posts. And it’s a way to keep the conversation moving.

Promote a collaboration video

Share information and updates about a highly anticipated collaboration with another YouTuber. Keep your fans abreast of the fact. Maybe add a countdown clock to really amp up the buzz. You can ask your co-collaborator to do the same on their channel, creating a cross-channel promotion.

Shoutouts

Use the community tab to shout out to long-term subscribers or even fellow creators. Use the @mention functionality to make a fan’s day. Special mentions are a great way to spread the love and strengthen loyalty from your subscribers.

Share ‘members only’ posts

Some channels on YouTube offer channel membership which is a paid subscription to your channel for accessing exclusive content. Use the community tab to thank those exclusive subscribers for their devotion using the community tab. In fact, you can use the community tab to create exclusive content directly. An engaged, satisfied and well-cared-for audience will keep coming back for more. Other subscribers may be motivated to comment to get the same exclusive perks too.

Host a Q&A

Use the community tab feature to host an “ask me anything” style Q&A. It’s not possible for creators to reply to or engage with all comments on their video uploads. By informing the audience beforehand on the community tab about the Q&A, subscribers who want to engage can be there bright and early to get answers. You might even gain some new fans this way.

Gather support for project

Are you hosting an awards show, needing votes for an award, holding a fundraiser? Rally your subscribers’ support by using the community tab. Add relevant links and direct traffic where you need it.

Giveaways

Whether you are a big or medium creator, thanking your subscribers for their loyalty through a giveaway is a great tactic. Whoever wins is going to likely share the fact on social media, just widening the circle of interest for your channel. In fact, everyone loves freebies. You may even get new subscribers who will subscribe just to participate. Yes, it may be a little devious getting subscribers this way. But if your content is strong and valuable, the new subscribers will definitely stick around. You can even use the community tab to post reminders, update about conditions, any changes, etc. Many channels, when they are approaching certain subscriber targets, host giveaways to get them over the finish line.

Increase YouTube views for older content

Use the community tab to promote your older videos that didn’t get enough traction. You can even direct users to a special course you have created for them for which they’ll need to click a link. Directing traffic to another site or area where you seek views is an effective way to use the community tab.

Click the bell icon

You know how many YouTubers ask their audience to subscribe and click the bell icon to receive notifications towards the end of their videos. Well, they can do the same thing through the community tab.

Show your products

Are you a creator who also sells products online? Yes, you can always direct the audience to a merch page or website. But it’s better to use photos. Post a photo of the new products you have launched or are launching. And your subscribers can ask questions about prices, sizes and other clarifications right there on the community tab.

Share GIFs and memes

Visuals are so much more entertaining than words. Use the community tab to share topical and trending memes that will make your audience laugh and engage. If you can’t come up with anything, just show a funny, photoshopped image of yourself with a meme-able caption.

The community tab is great for creators to keep the subscribers on their side, issue clarifications, gather support and much more. And the best part is, you can use it to grab eyeballs from strangers. The fact that most people don’t know is that community posts don’t just reach your subscribers. Anybody on YouTube who may be interested in your type of content might see your community post on their feed. In fact, YouTube itself confirmed that they are using the community tab to improve discoverability by showing the community posts to the right users wherever they may be. Ultimately, the community tab is a great way to drive growth for your channel and also your personal brand. Use it wisely and consistently to reap the best rewards.

Close Captioning YouTube Videos: Why & How to Do It

As of 2020, YouTube boasted 2 billion users all over the world. From this figure itself, you must have realized how popular YouTube is. If you are already a YouTuber or planning to become one, you must ensure that your videos reach the maximum audience possible. Apart from creating quality content, you should effectively use the various tools YouTube offers to drive more engagement to your YouTube Channel and videos. One of the easiest methods to grow your audience is by adding closed captions to your videos.

Here is everything you need to know about how closed captioning can help you and how to make the best use of them.

Meaning of Closed Captions (CC)

Captions are often confused with subtitles. While they are very similar, they do not meat the same. Both captions and subtitles are visible on videos as text overlays. While subtitle denotes translations of the audio into a different language, captions refer to the transcription of the audio.

Essentially, there are two kinds of captions- open and closed. Open captions are embedded in the video, and so, they cannot be removed. On the contrary, closed captions offer you a choice whether you wish to show the captions in your videos or not.

Both captions and subtitles are important in enabling smooth communication. Closed captions particularly help in sharing videos with people who are deaf or hard of hearing. Hence, the use of closed captions enables you to reach a greater audience by targeting these groups of people.

Benefits of Adding Closed Captions

1.Gives Greater Number of People Access to Your Videos:

More than 300 million people in the world suffer from hearing disabilities. Most of the time, the ability of these people to watch and understand videos remains limited due to the absence of proper captions. Adding accurate closed captions to YouTube videos gives them access to your content. This helps you to expand your reach as well as enable people with hearing disorders to get accessible videos and thus, an “equivalent experience.”

2.Increases User Experience:

In 2020, a study conducted by the UK’s Office of Communications revealed that around 80% of people in the UK who watched videos with close captioning had no hearing disorders. One of the major reasons behind this observation is that close captioning allows people to enjoy videos in places where they might not be able to play audio. For example, people prefer to turn off the videos when traveling on a noisy train, sitting in a library, working at the office, and so on. In short, forgetting earphones or being in certain places would not stop viewers from watching your content if you add accurate YouTube CC.

3.Enables Easier Comprehension of Content for Non-Native English Speakers:

You will be surprised to know almost 60% of total YouTube views are from countries with a majority of non-native English speakers. You can tap this huge audience by making your YouTube content easier for them to understand. One of the ways to do this is by adding closed captions. Non-native English speakers may not be able to easily grasp what is spoken in your audio but reading the captions will make their understandability better.

4.Increases Number of Views on YouTube Videos:

When you do video captioning, you are able to target a greater audience such as those with hearing issues or non-native English speakers. This automatically increases the number of YouTube views on your videos. But that’s not all. Closed captioning also boost your SEO ranking. Google and YouTube index the captions and thus, enhance the possibility of people discovering your content. Also, Google allows higher preference to YouTube videos that include captions and ranks them on top as they are more informative. Usage of captions also helps in creating internal and external links. This also increases SEO ranking as Google considers these parameters.

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5.Drives More Engagement and Increases Watch Time:

Lastly, close captioning ensures higher engagement from YouTube viewers. This is essential for the growth of your YouTube channel. Captions also attract better responses and increase social reach. Apart from engagement, video captioning also helps in increasing view time. According to experts, videos with closed captions have a 12% higher view time as compared to those without them. Most of these videos are viewed till the end.

Adding Closed Captions on YouTube

Adding Closed Captions on YouTube

YouTube allows content creators to add closed captions manually as well as automatically. Let’s check out the various ways of adding Closed Captions on YouTube.

Steps for Adding Closed Captions Automatically

  1. .Log Into your YouTube channel and visit the YouTube Studio.
  2. From the menu appearing on the left side, select ‘Subtitles.’
  3. Click on the video you wish to add captions to.
  4. When you click on the video and select subtitles, a search bar will open where you can select your preferred language.
  5. On the selection of the relevant language, YouTube will automatically create captions for your video.
  6. Before saving, go through each caption frame in the YouTube caption editor to correct any errors.
  7. Hit publish once you are done editing.

It is possible that you might not find automatic closed captions for your videos. This could be due to:

  • The audio is too complex in the video for building automatic captions.
  • The length of the video is too long.
  • At the beginning of the YouTube video, there is a long silence.
  • There is overlapping of speech as multiple speakers are present.
  • YouTube is unable to recognize the speech or the sound quality is poor.
  • Automatic captions are not available for the language chosen.

If you face such issues, do not worry! You can add captions manually as well.

Steps for Adding Closed Captions Manually

To manually add closed captions to your YouTube video, follow these steps:

  1. Log Into your YouTube channel and visit the YouTube Studio.
  2. From the left menu, select ‘Subtitles.’
  3. Choose the video you wish to add captions to.
  4. Now select ‘Type Manually’.
  5. Play the YouTube video and type the captions.
  6. After typing all the captions, click on ‘Publish.’

Steps for Adding Closed Captions Via Transcripts

To upload your ready transcripts as closed captions on YouTube, you need to have both your text file as well as time codes. Once you have correctly framed the caption format for your video, you can upload the same on YouTube by following the steps mentioned below:

  1. Log Into your YouTube channel and visit the YouTube Studio.
  2. From the left menu, select ‘Videos.’
  3. Next, click on the ‘Advanced’ tab.
  4. Now select ‘Upload Subtitles/cc.’
  5. Choose from the options- ‘With Timing’ or ‘Without timing.’ Click ‘Continue.’
  6. Select the file with the transcript.
  7. Click on the ‘Save’ tab.

Tips for Closed Captioning

To make the most efficient use of closed captioning, keep in mind the pointers given below.

  1. You cannot reap the benefits of anything unless you have a comprehensive understanding of the concerned subject. In the same way, to reap the highest benefits of close captioning, you must be aware of the different formats of close captions. You must also carefully go through the closed caption format requirements of YouTube. The most recommended formats for closed caption are WebVTT formats, Scenarist (.scc), and TTML. Knowing which closed caption formats enable you to get a certain degree of control over the way your content appears on the Internet.
  2. Low-quality captions can affect your performance. Using automatic caption generating services may prove to be inexpensive and easy to use, but they might also produce low-quality captions. Therefore, before publishing closed captions on YouTube videos, check them carefully to avoid any errors.
  3. To ensure that your videos rank high in terms of SEO, create video captions accordingly. Research and add necessary keywords in your captions. This will help search engines in driving traffic to your YouTube videos.
  4. It works well to keep your closed captions short, simple, and relevant. It is advisable to not exceed more than three lines of text at a given point on the screen as it hinders users reading ability. At the same time, you need to present captions on a single frame for at least a second so that the viewers can read them easily.
  5. Synchronisation of closed captions with the audio is essential. If the audio goes faster than the captions or vice versa, it can disturb the viewer experience and they might stop watching the video altogether.
  6. In YouTube videos involving multiple speakers, you should mention the name of the speakers along with their dialogues as and when they appear in the video. Doing so will prevent viewers from getting confused about who said what.
  7. Grammar check is a must. The captions should be free from spelling errors. Other things that content creators often do not pay attention to are punctuation marks. Incorrect use of punctuation marks can alter the whole meaning of the said thing. Hence, take care of them as well.

Overall, using closed captions in YouTube videos can expand your reach and attract more views and subscribers to your channel.

How to Leverage Negative YouTube Comments to Increase Positive Brand Image?

So, you have received a negative YouTube comment under your video and you are scared this may cause trouble. Now what?
Thanks to the public nature of comments, many brands fret over negative reviews. Some even go out of their way to avoid receiving them. Some others indulge in a blame game with the customers and avoid correcting their errors.

We understand, negative comments can discourage new customers from associating with you, more so when it has managed to garner a lot of unwanted attention. But it’s not the end of the world. In this blog, we have rounded up some helpful comment marketing tips that can help you increase your brand’s positive image while dealing with negative remarks.

1. Keep Track of Your Online Reputation

If you want to turn negative remarks into positive publicity, you need to stay on top of your game. You must monitor your online reputation in real-time. Know when and on what post a YouTube commentator has left a negative comment. Consider setting Google Alert notifications when someone mentions your brand online. Monitoring tools such as Hootsuite allow you to check for negative reviews under multiple platforms and not just YouTube making it easier to track when a comment appears.

2. Express Empathy

It is natural to think some criticism coming your way is unfair. Sometimes it may even seem like a personal attack. But, try to not let your emotions get the best of you and see things from the other person’s point of view. Even if a YouTube subscriber of your channel has left aggressive feedback, it’s probably because something has upset them terribly. Acknowledging their pain and approaching them with empathy becomes the need of the hour to tackle such a sensitive situation.

3. Don’t Delete Your Negative Comments

When a disgruntled customer leaves a nasty comment under your post, the first instinct can be to delete it. No one will know and you’ve managed to wipe the slate clean, you think. But we suggest you don’t do that. Once you do, chances are that customer will notice it and may end up lashing their anger in worse ways on your other social media channels too. Or, they may tell their circle of friends about their horrible experience with your brand and further discourage more people from coming to you.

4. Know You Can’t Please Everyone

A slight negative of being a popular content creator on YouTube is different people have different expectations from you. Since you are constantly under the spotlight, it is bound to happen that someone will be unhappy no matter how smoothly you operate. Find solace in the fact that you can’t please everyone all the time. The likes, dislikes, and opinions on YouTube views are subjective. Learn to take everything with a pinch of salt.

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5. Focus on Your Goals

It is quite easy to lose your way amidst criticism and start questioning or second-guessing yourself. But, power through these challenges and don’t lose sight of your goals. What is your YouTube channel about? Whether it is promoting your accounting services or posting cooking recipes, it is important to focus on what you set out to achieve. One negative comment should not send you spiraling out of control and alter your ideals. Your real YouTube subscribers will stick with you through thick and thin when you continue to work on your principles and give them a good experience.

6. Reply on Time

Today’s millennial generation is quite tech-savvy. They expect a response to their complaint or feedback within a reasonable time if not real-time. It is important you don’t let a negative comment sit unaddressed for days before you respond to it. It sends out a message you are simply not bothered or it is not your priority to attend to your customers. Timing is crucial. The faster you reply to a critic, the more manageable the discussion becomes. It cools down the commentator once they know they have your attention and you are willing to listen to what they have to say.

Turn Negative Feedback into Insightful Tutorials

7. Correct Your Mistakes

The worst way you can possibly respond to a complaint is by blaming it on the customer instead. It is important to not overreact, take a step back and find out what the core issue is. If there has been an error on your end, learn to take full responsibility for it. For example, your video equipment wasn’t set up right and it resulted in a glitch in the video recording. If a lot of your viewers are not happy with what you have made, it is time to address those pitfalls. By doing so, you give your potential customers a reason they should give you a fresh chance.

8. Turn Negative Feedback into Insightful Tutorials

It is possible that some negative feedback may stem from the customer’s fault. For example, they may not know how to use your software properly. When you are faced with such a situation, help the customers correct their mistakes by incorporating ‘how to’ YouTube videos. Record and post a series of tutorials that can enlighten your customers and avoid any misunderstandings from cropping up in the future. Another benefit of consistently posting videos on your YouTube channel is that the algorithm picks it up and rewards you with more views. It auto-suggests the next video to your viewers resulting in a growth of YouTube views, counts and your subscriber base.

9. Know How to Deal with Trolls

Trolls are the people who want to cause trouble simply because they can. Sadly, having an internet connection and a mobile in your hand is all it takes today to spew venom online. Interacting with them can give them more fuel and encourage the notorious behavior even further. So, what can be done? If you know their only intention is to bog you down, take the high road and simply choose to ignore them. Once in a while you may use a typically flawed comment to put your point across with facts so your audience can see the true picture.

10. Propose a Fair Solution Publicly

Since the complaint or negative feedback was made on a public forum, it is only wise to respond to it publicly. When you propose a solution that the audience can see, it creates a positive image for your brand that you play a fair game. They will be able to see both sides of the story and not get discouraged to associate with your brand.

11. Get Fake Reviews Deleted

It can happen that your competitors may stoop low and post fake reviews on your channel through anonymous accounts. When you know they are inaccurate, false or written with an intention to defame you, consider taking them down. You can get more information on YouTube’s terms and conditions to report a review and keep your account positive.

12. Ask Customers to Update their Reviews

If you have been successful in resolving a complaint from a customer to their satisfaction, request them to update their reviews. Or, you can ask them to comment on the original thread of how you handled the whole issue professionally and were able to offer the right solution. This makes you stand out in the eyes of your customers when they can see your brand knows how to value them.

13. Be Respectful

Whether you handle negative feedback yourself or have a team who does that for you, it is pivotal to stay respectful to your viewers. Do not be afraid to apologize if the customer has had a negative experience. Do not add to the problem by being dismissive or rude. Even if the other person takes on an arrogant tone, stay polite, understanding and neutral to avoid the situation from escalating even further.

14. Find the Silver Lining

If not for the negative review, you would never know of your areas to improve. A world without healthy criticism would lack any customer interaction and make it difficult for the brands to understand the customer accurately. It may seem counterintuitive to be thankful for a negative comment. But, think of it as a golden chance to make things right. It is a positive sign allowing you to patiently work towards taking your brand to the next level.

Closing Thoughts

As you can see, negative feedback does not have to be a disaster for your brand. With the right technique, you can leverage the negative comments to your advantage by turning them into positive publicity. Remember, if you are respectful towards your customers and resolve their grievances in time, there is no negative comment that can ruin your business reputation. It all boils down to how valued you make them feel and how soon you can respond to them. At the same time, use the negative reviews to spot the flaws in your business. Work on them so you have a chance to win back your disgruntled viewers/customers.

How to Encourage YouTube Subscribers to Comment on Your Videos More Often?

Introduction

Today, we are constantly witnessing a surging demand for digital marketing. Traditional marketing methods are already becoming obsolete. Television-based advertisements are now making way for targeted YouTube and Facebook Ads. The unprecedented popularity of social media platforms is a major reason for this shift.

With the advent of data analytics, content marketing through social media is offering a higher conversion rate for companies. Unlike traditional media, individual influencers are spearheading this marketing revolution. This encompasses customized content and constant viewer engagement. In all major media platforms, the number of  ‘subscribers’ ‘likes’, ‘shares’, and ‘comments’ are key indicators of this engagement. It is not surprising that comment marketing is becoming a popular concept in the case of YouTube engagement. In this blog, we will explore the idea of YouTube engagement, especially through YouTube comments.

Content Marketing & Social Media

Content marketing involves the creation of targeted marketing material for attracting viewer attention. This form of digital marketing encompasses multiple formats of content including text, video, audio, and images, etc. The major focus here is on delivering customized content to viewers. Data analytics, location tags, etc. enable content marketers with capabilities to gauge viewer preferences precisely.

The success of any content marketing is inherently linked with its reach on multiple social media platforms. In fact, a well-thought-out digital marketing strategy is not only cost-effective but also impactful. This provides endless possibilities for a marketer to broadcast their content anywhere in the world. But this also points towards the need to design highly engaging content that prompts viewers to share it in their immediate circles. For successful content marketing, this multiplier effect created by the ‘likes’ and ‘shares’ of your subscribers/followers. Beyond this, other modes of viewer interaction such as comment engagement are becoming crucial. Let us check how this works.

What Makes Video Content Popular?

Do all types of content create a similar impact on viewers? According to content experts, people react to different content types differently. Among all content types, video content is considered to be the most powerful medium. It has the power to attract viewer attention more than any other form of content. The major reasons for the popularity of video content are,

Scope for Detailing

Video content has high scope for including maximum details about any product or service. This helps the viewer to make informed buying choices. Beyond images and traditional product explanations, this builds trust in the viewer. Apart from detailing, it provides scope for incorporating eye-capturing visuals using animation, special effects, etc.

Viewer Engagement

For content marketing, viewer engagement matrices are very crucial for gauging their campaign effectiveness. Viewers don’t bother to waste time reading long blogs, articles, etc. Similarly, they have very low attention spans. Short video content is very engaging and can capture viewer attention easily.

Multiple Streaming Opportunities

Today, there are multiple channels for the dissemination of video content. YouTube is undoubtedly the leader in this. This combined with the power of social media helps marketers in amplifying their content. In a way, YouTube subscriber base and YouTube views are key parameters of interest for content marketers.

YouTube- Unlimited Growth Possibilities

YouTube is the most prominent video content streaming platform in the world. The platform has more than 2 billion active monthly users and 31 million channels. It offers a wide range of options for content creators to popularize their content. Livestreaming, social media integration, subscriber management, etc. create an ecosystem for growth. According to statistics, YouTube advertising is fetching higher ROIs than TV ads for most companies. The YouTube partner program and other affiliate marketing opportunities are all part of this activity.

Engaging content with high-quality visuals is important for any successful video content campaign. But, a solid YouTube subscriber base with a high level of engagement is the key to unlock the potential of the platform. On YouTube for initiating monetization, a creator needs to have at least 1000 real YouTube subscribers. Additionally, a minimum of 4000 hours of valid YouTube views is also a major criterion. These are the minimum requirements. If you are looking at exponential growth then additional efforts for YouTube engagement are required.

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Modes of YouTube Engagement

The popularity of any media platform depends upon its level of viewer engagement. YouTube as a video content platform is very interactive compared to other similar applications. Moreover, traditional media such as T.V, motion pictures, etc. have limitations when it comes to viewer interaction. There are multiple levels of YouTube engagement. They are,

YouTube subscribers

Subscribers are the backbone of any YouTube channel. It is the loyal viewer community capable of increasing YouTube views. Video content marketing is effective only when there is a highly interactive subscriber community. Due to this, most creators have YouTube subscriber community pages on multiple social media platforms.

YouTube ‘likes’ and sharing

People access YouTube videos through other social media platforms also. YouTube offers sharing and embedding options for content creators. This helps in creating a multiplier effect.

Comment engagement

YouTube comments are a very important aspect of content marketing. It is the ultimate form of YouTube engagement. Especially positive comments about a video help in increasing overall watch time. The YouTube algorithm takes these interactions into consideration and the video can become popular in search activity. This will help in its circulation beyond your YouTube subscriber base.

Tips for Enhancing YouTube Comment Engagement

Tips for Enhancing Comment Engagement

If you want to grow your YouTube channel, it is very crucial to enhance comment engagement about your videos. Naturally, any good content is capable of fetching organic comments. But, this may not be adequate for a thriving video content marketing initiative. You need to take a professional comment marketing strategy. This should prompt your viewers to engage with your content.
Some tips for enhancing YouTube comment engagement are,

  • Respond to comment feedbacks:
    Being a creator, you should be very responsive to the comments from your subscribers. Take every comment as feedback and try to respond to them. Your replies and likes for comments will encourage viewers to post more comments. This will elevate YouTube as a platform for genuine conversations and increase viewer engagement.
  • Feature best comment screenshots on social media:
    People love recognition. It gives them a sense of achievement and celebrity-like status. You can select a few positive comments from your subscribers and flash them through different social media platforms. This will encourage your subscribers to post more YouTube comments. It will also provide organic reach for your YouTube channel.
  • Giveaways and contests based on comments:
    Established You Tubers regularly run giveaways and other contests for their subscribers. This can be based on multiple criteria. It is a good strategy to open a giveaway for the best comments or the most liked comments. This creates enthusiasm among your subscribers and the giveaway acts as an incentive for commenting. You can expect a multi-fold increase in your YouTube comments.
  • Commenting on other creator’s videos:
    As a content creator, collaborations are very important for you. But jointly creating content can be very challenging. Posting comments on other popular YouTube channels is very beneficial for you. You can post positive comments or post your video links as a response to some questions. This will increase traffic to your channel and can fetch you YouTube subscribers.
  • Interactive content making:
    This an aspect that drives most lifestyle and travel vlogs. The aspect of seeking viewer preference on content topics. Most YouTubers encourage their subscribers to comment about topics for their next episode. This drives a lot of comment engagement and subscribers feel honored. You can also conduct Q&A or livestreaming sessions that are driven by comments. 

Benefits of Comment Engagement

Digital marketing through targeted content requires a lot of effort. It is very important to use all the resources to the maximum. The main asset for any YouTube channel is its subscriber community. Your content visibility can multiply by engaging them properly. Encouraging your subscriber to comment on your videos is a major step in promoting this engagement. The major benefits of comment engagement are:

  • Multifold increase in YouTube views
  • Increase in advertising revenue
  • Mechanism for constant improvement through feedback
  • Strengthening subscriber community cohesion
  • Higher search rankings and channel visibility

Apart from increasing ‘likes and ‘shares’, you should also focus on increasing YouTube comments for your videos. This should be a major milestone in your digital marketing strategy.

Conclusion
YouTube content creators are in high demand. Channels with a huge subscriber base are a major medium for advertising. It is a known fact that quality content with consistency is important for the growth of your channel. But it is equally important to expand your YouTube subscriber community. As a video content creator, you should take this aspect as a high priority. Your efforts behind each video become fruitful only when viewers engage with your content positively.

Promoting healthy conversations about your videos is the best way to engage your subscribers. This can be done by encouraging your customers to comment on your videos. But for this, you need to have an active subscriber community. Growing your subscriber base organically is a time-consuming process. Nowadays, you can buy real YouTube subscribers through different agencies. This will help you in delivering world-class content marketing services.

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