How to use YouTube Live During the Pandemic?

Social media users all around the world have taken refuge in various social media apps ever since the onslaught of coronavirus began. One of the biggest social platforms YouTube has also recorded a skyrocket in its monthly viewership figures due to the pandemic.

As more and more people are turning to online platforms for entertainment, these platforms have also upgraded their features to help users make the most of them. Small channels are also in luck as an increase in viewership during the pandemic has opened a path towards major growth. One such feature that allows creators to interact in real-time with their viewers and grow a steady subscriber base is YouTube Live.

Be it a huge corporate brand or a game streaming channel; everyone can benefit greatly if they use the Live feature for YouTube marketing. Every channel’s goal on this platform is to bring steady growth in the number of YouTube videos and gain real YouTube subscribers. To make this happen, it is important to use each and every feature offered by the platform, and YouTube Live is one of those. Here’s all you need to know about how to live stream on YouTube for leaving a lasting impact on every watcher.

How to Enable Live Streaming

YouTube does not offer live streaming as a default option. You would have to specifically enable the feature and wait for YouTube to activate it. Here’s how you will enable live streaming on your account:

  • Live streaming option is only available for verified YouTube accounts. If you want to activate this feature, you first have to make sure that your account is also verified. If it’s not verified, just go to www.youtube.com/verify, fill in the basic details and then enter the verification code sent to your phone.
  • Once your account is verified, desktop users will go to the YouTube dashboard while smartphone users have to click on their YouTube app’s camcorder. Just choose the ‘Go Live’ option and wait for the feature to be enabled.
  • After activation, simply go to the Creator Studio and click on Live Streaming whenever you want to go live.

Please note that your channel must have a minimum of 1000 subscribers to use this feature on a smartphone. This subscriber limit does not apply if you choose to stream through the camera on your computer or with a streaming software.

Benefits of YouTube Live Streaming

In addition to channel growth, going live on YouTube also has a number of other noteworthy benefits. You can expect most of these important benefits once you choose to live stream regularly:

Real-time audience interaction

Live streams are a great way to interact with your audience in real-time. An interactive session will make your viewers more invested in the content you put out. It is a good way of asking your subscribers for their opinion on your content, and this personalized survey will give you an idea about how to do better. Live Q&A sessions are also a popular method of gaining viewer interest.

Exposure

There is a lot of competition on YouTube and creators are ready to do just about anything to stand out from the rest of the crowd. A live stream offers much exposure to a channel.

Personal Branding

If you’re looking to establish your channel as a brand on YouTube, using live streams wisely can be very instrumental in helping you achieve that.

Channel Growth and Boost to Audience Reach

YouTube success is all about views and subscribers. Every channel aims to create a substantial following, and rightly so. The smart use of this Live stream and every feature that comes with it can go a long way in increasing the number of new viewers and turning them into longtime subscribers.

YouTube Marketing

Video marketing is common on YouTube. However, using live streams for marketing might prove more beneficial as you have the opportunity to talk to your audience in real-time. You can also answer any questions they might have. This also catches the attention of other viewers, who weren’t very interested before.

Who can benefit from YouTube Live?

Who can benefit from YouTube Live?

It doesn’t matter if a channel has subscribers in thousands or millions, everyone can benefit from going live on YouTube. Here are just some of the channels that can engage a larger audience through live streams.

  • Game Streamers: Video game streaming is one of the most common content type that is shared live on this platform. Video game-related content brings in millions of views everyday on YouTube and live-streaming a game is a surefire way of getting your audience engaged.
  • Corporate Bodies and Brands: Even huge conglomerates have begun to acknowledge the sway that social media platforms have in the real-world market. Companies use live streams for introducing their new products or services.
  • Small Businesses: With the ‘Support Small/ Local Business’ wave, small brand owners can also use live streams the way huge brands do. People have become more conscious of choosing to buy from small business owners and YouTube Live will help them reach to a larger audience.
  • Event Organizers: Live Streaming can also be used to create live events. The organizers can notify their audience about an upcoming event and encourage them to participate in it.
  • Education and Every Other Niche: There is no bar to the kind of channel or content that can be put out through live streams. Whether your channel’s niche is cooking or beauty, you can go live once you put your mind to it.

Tips to Remember for a Successful Live Stream

Before you click on Go Live, here are a few tips you need to follow to make sure that your live stream has a successful run.

  • Create an outline: You should have a clear vision of what your live session will be about and how you will conclude it. Once you have these figured out, plan in detail what you will do for the length of the live stream. A live video is much different from a recorded video and you will have to make it as smooth as possible. Especially since you have a live audience and there is no option of retake or edit any part.
  • Prepare all details: Details like video title, thumbnail and description should be prepared in advance. Before starting your live stream, you should have these details ready as they make it easier to focus on your content once the camera is turned on. You should also plan a script beforehand. It is not important to write a complete script, a bulleted list is enough to ensure that your flow is smooth and you’re never out of things to say.
  • Check YouTube Analytics: Find the time at which most of your subscribers are usually active on the platform. You can’t have all your subscribers active at the same time, but you definitely set your time according to the majority. Smart use of these figures has immense potential in channel growth. Since the pandemic has led to increased usage of social platforms, you will find that going live during this time will bring in more viewers than usual.
  • Recheck your setup: Once the camera starts, you would have no chance of redoing something. Go over the smallest details like the speed of your internet connection, set your camera and choose a nice spot as your backdrop. Also, test your audio and video settings before the session.
  • Event Promotion: A live stream is an event and every event needs an audience. Tell your viewers about your live stream and build anticipation about what they can expect if they tune in. Encourage your subscribers to promote your event and create catchy banners to share. Also use other social media handles like Instagram and Twitter to reach out to prospective viewers.
  • Make attention-grabbing content: Once you’ve reeled in a substantial number of viewers, the next challenge is to keep them there. This can only be done by delivering an interesting and interactive live session. Turn on the live chat, answer your viewer’s questions and keep them engaged. If they clicked on your live video, they’re obviously interested in what you’re offering. All you have to do is deliver a substance that would live up to their expectations.
  • Check post-live analytics: Using analytics from your previous live streams can help you gain an insight on what kinds of videos brought in more engagement. It tells you what your viewers like and using that information is entirely up to you.

In a nutshell, YouTube is a platform that has something to offer to its every user. Small channels can even grow drastically in the span of a single day if their content blows up. The pandemic has brought just as many new channels, trying to make it big, as it has brought new sign-ups from viewers. Minor and major channels are constantly striving to set themselves apart by bringing new and original content. Live streams have created a space where creators grow their audience and create a lasting bond with their viewers.

How to create thought leader interview videos for YouTube marketing?

If your business has numerous competitors, what do you do to make it stand out from the rest? How do you prove your expertise to your target audience so that they trust and choose you ahead of your competitors? The answer to both these questions is thought leadership, which is one of the most commonly used marketing strategies in today’s times.

Thought leadership can be executed in a variety of ways, and before the popularity of video content skyrocketed, it was done by businesses through blog posts, white papers, and executive newsletters. However, times have changed, and while there’s no reason you can’t establish your business as a thought leader through blogs and newsletters, what you should prioritize is video.

In recent years, several individuals and businesses have benefited from publishing thought leadership videos on YouTube – the world’s biggest video streaming platform. Thought leadership videos can be of quite a few types, with interview videos being one of the most preferred forms. In this post, we’ll take you through all the things you need to know to create compelling thought leader interviews on YouTube.

The benefits of thought leader interview videos

Before we get to the best practices involved in terms of creating thought leader interview videos, we believe it’s necessary for you to understand the benefits you stand to derive from them. Below, we’ve compiled a list of the biggest advantages that thought leader interview videos would add to your business.

Answer genuine questions that your target audience may have

YouTube offers businesses the chance to communicate with their target audiences in a way that simply couldn’t be explored before. It’s personal, it’s engaging, and audiences get to hear the answers straight from the horse’s mouth. What could be better?

From responding to the most frequently asked questions to clarify complex confusions that audiences may have about your business – you can do it all through YouTube. Some businesses are often criticized for not maintaining transparent communication with their audiences. However, through thought leader videos, you can maintain transparency with both existing and prospective customers – paving the way for relations that are built on trust.

Greater brand exposure

If you release high-quality thought leadership video content on YouTube consistently over a long period, your brand stands to gain exposure on an unprecedented scale. Simply put, informative videos that offer meaning to your target audience will be shared. As the shares keep stacking up on social media, more and more people will be encouraged to know about you and all that your brand stands for.

Sure, not every netizen will find your business relevant and helpful, but the ones that do are bound to remember you. The best thing about YouTube is that it still offers free channel subscriptions. If you take advantage of that, your business is destined to go the distance.

Collaborate and tap into new audiences

If you’re not new to the world of YouTube, you’ve surely seen some collaborations on the platform, irrespective of the niche. Successful collaborations on YouTube can significantly expand the reach of a channel and help businesses to tap into the possibilities of serving brand new audiences. From those good old shout-outs to doing cameos to hosting each other’s videos – there’s no scarcity of collab ideas to explore on YouTube.

While you can’t expect to collaborate with the top YouTubers in and/or around your business niche after just one or two videos, you can expect to be approached once your viewership is steady and steadily growing. Of course, feel free to approach other YouTube channels too. Who knows? You might just be granted a collab by a YouTuber with a significant following.

Share your innovations with the world

No YouTube channel racks up a millions of views and/or subscribers overnight. For most channels, the process of starting small and going through the gears to reach a respectable position is long and arduous. However, instead of letting that fact discourage you on your YouTube endeavors, let it give you the motivation to excel.

Because after all, YouTube’s user-count is nothing short of astounding. With over 2 billion monthly users, YouTube is second only to Facebook when it comes to total consumers, and we’re only talking logged-in users here. Remember, your videos can be viewed by users without logging in as well. So, don’t be shy of putting your innovations out there for the world to see. People who find value in them will definitely be drawn towards your brand, and in the long run, your YouTube marketing efforts will pay off.

Tips for creating compelling thought leader interviews

Tips for creating compelling thought leader interviews

Before you reap the rewards of publishing regular thought leader interview videos, you’ve got to put in a lot of work. If you don’t really know where to start, read on, as we take you through some handy tips that can help you make the videos impactful and memorable.

Pick the right questions to answer

If you’ve just started your business, you may not know the questions that your niche’s audiences are frequently asking. For starters, take a look at the various online profiles of your competitors and find out the questions that their audiences are asking. If your customers have raised questions about your business in the past, include them as well. The point is of this exercise is to attempt to answer as many of your target audience’s questions as possible.

Prepare detailed answers without making them over-elaborate

Once you’ve decided on the questions you’re going to answer in your video, it’s time to prepare all the answers. Ideally, the answers should be detailed, but without going into the specifics of everything. Your answers should also feature a fair mix of layman and technical terms. Including technical sections in your answers will showcase your expertise and mixing them up with easy-to-understand sections will be appreciated by the masses.

Select a spot for the interview that reflects your brand identity

If you’ve readied all your questions and answers, it’s time to prepare for the shoot and the first thing you’d want to sort out is the place you’ll be recording the interview. You should ideally select a place that is aligned with your brand and its tone. For example, if your brand carries a formal and serious tone, conducting the interview in an office environment would be a good idea.

Get your recording gear in order

The recording gear you use to capture the audio and video of the interview will dictate their quality. If you don’t have much in terms of budget constraints, you should get in touch with a professional videographer. But if you’re operating on a tight budget, there’s no reason why you can’t go DIY. However, the problem with going DIY is that you’ll have to handle all the time-consuming aspects of the recording process, which involves setting up the gear for optimum audio and video capture.

No shortcuts on the day of the shoot

If you expect the video recording process to be a walk in the park, you’d be wrong. Your script may be concise and crisp, but that doesn’t mean that you’ll be able to do it all in one take. Be patient during the process and it’s best to go from one question to the next in terms of the takes. That way, you can check the quality of each take and do re-takes if required, which will ultimately save you a ton of trouble in the post-production phase.

Excellent editing is key to making your video complete

Once the shoot has been wrapped up, it’s time to put your video together. Editing can be a tedious task, especially if you aren’t really familiar with editing software. If you’ve got the money to spare for it, don’t hold back in terms of hiring professionals to do the editing for you. With outsourced editing, you can concentrate on creating future videos. If you do go down the DIY editing route, make sure that the cuts aren’t too abrupt and include elements of your brand identity within the video.

Be receptive to what your YouTube viewers have to say

It’s okay for your first YouTube thought leader interview to have its flaws. However, it’s not okay for your subsequent releases to have the same flaws. That’s why it’s important to ask your viewers to leave their opinions about a particular video in the comments section. More importantly, you should respond to those comments in an appreciative and respectful manner. And you should also try to incorporate your viewers’ suggestions across your future videos.

Conclusion

In conclusion to this post, we’d just like to say that thought leader interview videos are among the most innovative forms of video marketing strategies to have emerged in recent years. Its success for businesses both within and outside the YouTube landscape only proves its potency as a marketing strategy and if your business hasn’t tried it out so far, we definitely recommend experimenting. Sure, it’s a lot of work, but with the right attitude, it can also be a lot of fun and pay dividends in the long run!

How to choose the best tags to promote your YouTube video?

Did you know 500 hours of video are uploaded every minute on YouTube worldwide? How do you stand out from this sea of content and become a successful YouTuber with a continually growing viewership and YouTube subscriber base? Let’s face it. You may have the best content in the market but it will all be for nothing if people can’t find it to actually ‘see’ it. This is where YouTube hashtags play an important role in getting your business the right visibility.

So, what are YouTube Hashtags?

YouTube hashtags or video tags are words and phrases that let your audience know what your videos are about. You can include them in your video title, and they can help your content appear in the relevant search results. In other words, when people type keywords in the YouTube search bar, the videos that are tagged using those specific keywords will show up.

Why should I use YouTube Hashtags?

If you want to amplify your YouTube video’s reach, hashtags can help you achieve this goal. When you use a hashtag, YouTube can grasp the topic and category of your content. It further associates it with similar content and this semantic search works in your favor overall to grab more views for your channel.

Similar to keyword research in SEO that you incorporate in your written content, YouTube hashtags work on the same principle. The algorithm pushes your video to more viewers and helps gain real YouTube subscribers.

YouTube Tags Best Practices

You may consider these best practices to boost your YouTube subscriber growth and increase your channel’s viewership:

1. Pay attention to your target keyword

Important things first – including your target keyword in your YouTube video’s title is what may help you get a top ranking for that particular keyword. So, make sure your first tag on the video you upload is what you are targeting and want the audience to see.

Additionally, limiting the target keyword to 60 characters is a good way to avoid it from getting chopped off in the result pages. Crisp hashtags make it easier for the audience to keep track of your posts and make them more clickable.

2. Use broad keywords that touch on the theme of your video

It is good to have a few broad keywords as YouTube hashtags. These keywords define the overarching topic of your YouTube video and help YouTube categorize it. For example, you are looking to upload a video on ‘How to play a guitar, you may want to add ‘guitar’ as a broad hashtag. This can allow YouTube to know your video is about a guitar.

For an increase in real YouTube subscribers, you must also aim to rank related keywords. Long-tail keywords (containing three words or more) offer valuable leads for your business. Similar to other social media platforms, long-tail keywords generate better results in most SEO campaigns.

3. Don’t go overboard with hashtags

The idea behind using YouTube hashtags is to let the algorithm figure out what your video is talking of. This allows it to show your video in the right results when a user is looking for content like yours. If you use too many keywords, it can do more damage than good by confusing the algorithm.

Research shows any number between 15 and 20 hashtags is fine, provided it doesn’t include any irrelevant or confusing hashtags. Choosing your hashtags wisely can broaden your content’s reach as YouTube places it under similar video categories. If you use irrelevant hashtags to garner more views on your video, Google may penalize you for it.

4. Learn from the best in the business

Don’t know where to begin with YouTube hashtags? A good starting point can be to look at your competitor’s YouTube channel and study the hashtags they are using. You can understand the trending keywords/hashtags, ones that work and others that are not worth it.

Not all hashtags may be that promising and align perfectly with your end goals. You can perform a quick check to see the kind of content that pops up when you consider a hashtag choice. Envision how it bodes with the content you are creating to lure more YouTube subscribers and then finalize the ones that fit best.

5. Draw inspiration from auto-suggest

Remember the auto-suggest that drops down when you start typing in the YouTube search bar? That’s your inspiration right there. No better option than YouTube itself to guide you in the right direction when it comes to keywords.

Simply start typing your search term and you will come across the most popular search terms related to that topic that the audience types. When you grasp what most people tend to search for, it automatically becomes easier to zero in on the right keywords for your business. For example, if you give piano lessons online, you may type ‘how to play the piano,’ and the auto-suggest will throw more keywords that you can choose from.

Tips and Tricks to Make the Most of Your Tags

We have outlined some important tips and tricks to make the most of your YouTube tags while crafting your YouTube marketing strategy:

1. Use keyword variations

Often, your audience may alter the sequence of the keywords to find the right YouTube video. For example, instead ofhow long to boil pasta’ they may type ‘boil pasta for how long’. This makes it crucial that you take into account keyword variations. So, no matter what the audience chooses to type in the search bar your video shows in the results.

2. Use singular and plural forms of keywords

It is a wise idea to integrate both the singular and plural forms of your target keywords so you appear in the search results of both. You don’t want to lose potential YouTube views because you only had either one of the combinations to promote your YouTube video. Suppose, someone was looking for how to change a flat tire. Your YouTube tags can be ‘change flat tires’ and ‘how to change a flat tire’ both.

3. Use a target keyword to rename your file

If your content’s file name before uploading it on YouTube resembles this ‘business_ad_005FINAL.mov’, we may have a problem. YouTube’s crawlers can’t physically watch the content of your video to correlate the target keywords with it. But it can ‘read’ your video’s filename when you upload it. If your keyword is ‘house cleaning tips’, that’s what your YouTube video file name should reflect.

4. Create your own branded hashtags

YouTube hashtags can be a rabbit hole, you know it. They can draw your audience away from your video if they click a hashtag and find a better video that offers them what they want. This is why it’s a smart move to create your own branding hashtags that will only lead to the content on your YouTube channel. For example, #AskGaryVee, #JimmyFalon or #GordonRamsay are great examples that show when the audience clicks on these YouTube hashtags, it will lead them to more content of the same channel.

TubeBuddy

Where Can I Get the Most Relevant YouTube Hashtags?

1. Keywordtool.io

This is one of the most popular keyword generators out there which can drive results. All you have to do is type a target keyword in its search bar and it will give you the recommended keywords and its search volume. You can also see how a particular keyword has trended in the last 12 months.

2. Rapidtags

This leading YouTube hashtag generator works quickly to generate the right video tags for your YouTube videos. You can enter a seed keyword and Rapidtags will come up with a bunch of related tags for you. The best part about using this keyword generator is that it makes copying the texts from the screen to another file very easy.

3. TubeBuddy

This mobile app and browser extension is YouTube certified and offers amazing features on top of YouTube’s website. From video SEO and channel optimization to tag management and keyword research it comes loaded with features to drive success. You can find, view, extract and copy tags from your competitor’s video and use them in your SEO campaigns.

4. VidIQ

VidIQ is ideal for YouTubers looking to grow their channels and extend their brand awareness. From analytics and video SEO to video scoring and keyword management, this YouTube certified app can work wonders for your subscriber growth.

Final Thoughts

The internet is flooded with content more than ever before. Unfortunately, this means no matter how good you are at making useful content, it won’t be fruitful if you don’t promote it well. YouTube hashtags are an excellent way to promote your channel, drive more traffic and increase your YouTube subscribers. Using the right hashtags can boost your rankings by allowing more people to find your videos in the right search results. However, remember to not overdo the hashtags, keep them within the optimal character limit and align with your business directly.

Tips to Create the Best Description for Your YouTube Channel

Brainstorming and finalizing content ideas. Check.

Creation of creatively engaging content. Check.

Tweaking and optimizing the final video. Check.

Analyzing, researching, and choosing killer tags for your YouTube channel video. Check.

Compose a compelling video description. Check.

If you are one of those YouTubers checking off all these essential steps to creating an engaging video for your YouTube subscribers, stop right here and think again. Aren’t you missing something? Most YouTubers make this simple yet harmful mistake of overlooking one of the most important features of marketing your YouTube channel: a good YouTube channel description.

It is very easy to get confused between a YouTube channel description and a YouTube video description. They both may sound similar, but they are quite distinctively different, and absolutely necessary to draw the attention of your potential YouTube channel subscribers. So, let’s begin by understanding the difference between the two:

  • A YouTube video description – This is the text presented below each of your videos. This text has to be an attractive, short description of the content in your video that helps your viewers decide whether to watch it or not.
  • A YouTube channel description – This text appears on your channel’s ‘About’ page and helps viewers understand what types of videos they can watch on your channel. It gives you more information including links, hashtags, and schedules. It appears as the last tab in a row of options along with Home, Videos, Playlists, Communities and Channels.

Unfortunately, most YouTubers tend to ignore the YouTube channel description, thinking that viewers will not be interested in checking out the ‘About’ page. Well, I am here to tell you that this is the most critical blunder you may ever make. If you truly desire to generate good traffic on your YouTube channel, you must be able to write a well-researched, compelling and creative channel description. This description is critical in boosting your channel subscribers, SEO, video views and watch time because this text appears in YouTube’s ‘suggested search’ function and Google’s search results. If you do not have a good channel description, chances are higher for viewer traffic to be very low on your channel. YouTube being second to Google as the world’s most popular search engine should help you attract viewers by generating visibility for your brand.

But fret not! We will help you access the depths of your mind to compose a well-tailored YouTube channel description. You will only be allowed 1000 characters (including spaces) to write a good description, so make sure that every word counts. Use some of these tips and tricks to write a killer description.

Without further ado, let’s cruise on.

1. Describe Your Channel.

This might seem like the most obvious tip, but you will be surprised at the number of people who get this basic goal wrong. Your description must tell the viewers what they can expect to see in your videos. You can explain what they may hope to learn, and unique benefits offered by your videos. Keep in mind that they should be able to quickly grasp your quick-witted humor and undisputable charisma through the text. Don’t unnecessarily use big words and overcrowd the text because this will fail to attract attention.

2. Include Specialized Keywords.

Choose wisely 3-4 keywords that best describe your content to maximize search traffic for your channel. It is important to note that YouTube’s algorithm places a lot of importance on the keywords written on your ‘About’ page. Make sure to type in the best keywords that describe your channel and use them a couple of times or more for increased traffic. But make sure you do NOT overstuff the keywords as they may get flagged as ‘keyword stuffing’. Let’s also be careful about the spelling and grammar.

3. Insert Links.

Do not forget to add links to your website, online store or social media. Viewers should be able to research and find you easily on the internet to know you are legit and not some scammer wooing them. You may also add an introductory video or a trailer to your channel. Links are the best way to earn credibility for your work from the viewers.

Make an Upload Schedule

4. Make an Upload Schedule.

To make your channel more attractive to viewers, include a video schedule to ensure that your subscribers keep coming back for more. This is a powerful way to increase traffic since some people love following video schedules to know what they can expect from you throughout the week or month. It is a great way to engage with your viewers and facilitate growth of your channel. All your real YouTube subscribers will be waiting for the updates so don’t make them wait too long!

5. Call to Action.

Your channel will finally get that extra edge, if you can instigate your viewers to take the next step or perform the next action. This action could be whatever you require the viewers to do for your channel’s growth. For instance, subscribing to your channel, commenting on the videos, suggesting topics for the next video or signing up to your email list. Here are a few examples,

  • If you’re ready to roll for our next workout session, simply click on the subscribe button to get updates on my next video!
  • If you are new to my channel, check out my previous videos given in the links below and subscribe to my channel for some more humorous takes on Bollywood movies!
  • Comment below on what you would like to see next and of course don’t forget to subscribe by clicking on that bell icon for some fun videos.

6. Know Your Audience.

Use language, words or phrases that your viewers will relate to in a very smooth, and natural manner. Your text must be able to connect with your audience and convey your message aptly. Be careful with your lingo because not all age groups know the current trends of slang.

7. Focus on the Beginning of your Description.

The first 125 words of your description appears in search results above the fold while the rest remain hidden. This is crucial to grasp the attention of your viewers. Mention your top keywords and create a compelling first few lines of text. Here are a few examples,

  • Want to be more charismatic and confident? We make videos to help you learn how to be more confident, how to make people laugh…. [Charisma on Command- YouTube]
  • Over 500 free full length workout videos + new workouts every Monday! [FitnessBlender- YouTube]

8. Utilize Timestamps.

Make sure you add timestamps to your description so that viewers can skip to the content they want. These timestamps are extremely useful for long videos, tutorials, music albums and educational content. Viewers will find your channel way more convenient than the rest with this feature.

9. YouTube Analytics.

This marvelous feature allows you to understand which keywords are creating the most traffic, so that you can insert them sufficiently in your description. Again, be sure to not stuff keywords, as this may prove harmful to your channel. You can also use this feature to discover new keywords that you might have missed earlier.

10. Credit to Sources.

If you used music tracks or inserts of videos in your YouTube channel, make sure you give credit to the sources at the bottom of the description. You can also provide links to their social media or YouTube channels to establish some rapport with the collaborator. You can increase growth of viewers on your channel by collaborating with popular YouTubers.

What Should You Avoid Doing in Your Description?

While compiling your YouTube channel description, make sure you follow YouTube’s guidelines and avoid violating their terms. As they say, it is better to be safe than sorry!

  • Copyright Infringement is a huge no no.
  • Avoid content that violates the community guidelines.
  • Do not use special characters such as ^ < > because it will be removed.
  • Avoid vulgar or violent hashtags that violate community guidelines.

There are plenty more ideas you can incorporate for a compelling YouTube channel description such as adding hashtags to increase traffic. Be careful not to use more than 15 hashtags in your description, doing so will result in YouTube ignoring all of them. For more ideas, you can check out channels of popular YouTubers.

Understand necessary specificities of their content and increase the growth of your channel by drawing inspiration from them. Of course don’t plagiarize, try to develop your own unique style.

Once you nail your YouTube channel description, don’t forget to go back to your video content and ensure that it relates to the description. The last thing you want is for the viewers to be miffed at inaccurate descriptions of the channel. Though all this may seem like hard work, we promise you that it pays off! There you go, now you know how important it is to craft good descriptions. Let’s get started.

How to Create a YouTube Channel Trailer?

In terms of logged-in users based on monthly usage, YouTube comes only behind Facebook at just over 2 billion people. When you consider that videos on the platform can be viewed without logging in or even creating an account, it’s safe to say that the actual number of YouTube viewers is much higher.

If you’re a content creator who has recently started a YouTube channel, one of the best things you can do apart from uploading videos consistently is to create a YouTube channel trailer. Once you upload the trailer, it will appear and automatically play at the top of your channel’s homepage whenever a viewer visits it.

In this post, we’re going to share with you the whole process of creating a trailer for your YouTube channel – right from the beginning to the very end. Apart from that, we’re also going to share some tips with you so that you can create a compelling trailer that makes a great impression on every viewer who visits your channel. So, without further ado, let’s get started!

Step 1

The first step involves accessing the ‘Your channel’ page, which you can access only when you’re logged into YouTube. So log in and move the cursor over to your profile icon, which is located in the page’s top right-hand corner. Click on the icon. Once the drop-down menu appears, click on the ‘Your channel’ option.

Step 2

Next, you have to move your cursor over to and click the button titled ‘Customize Channel’.

Step 3

The ‘Customize Channel’ page is where you can upload your YouTube channel trailer. Simply click the ‘upload a video’ option that features blue-colored text. You can find it under the ‘Home’ tab right under the ‘Uploads’ section.

Step 4

In this step, you’ll need to fill up all the relevant information about the video in the description section. Don’t forget to include preferred SEO tags that will allow your YouTube channel to be found by viewers across various search engines. Once all the relevant descriptions and tags are filled up, click the ‘Publish’ button.

Step 5

In this last step, it’s all about setting the video you just uploaded and published as your channel trailer. Go back to the ‘Customize Channel’ page and head over to the ‘For new visitors’ tab. You should see the video you uploaded right at the top, and in the center of the thumbnail, there will be a ‘+ Channel trailer’ clickable button. Click on it and save all the changes by clicking on the ‘Save’ button. And that’s it! You’ve successfully uploaded and set the trailer for your YouTube channel.

Tips for creating a great channel trailer

Now that we’ve taken you through all the steps you need to follow for uploading and publishing your trailer, it’s time to take a closer look at some tips that you should keep in mind when creating the trailer. Remember, how your trailer looks, sounds and feels will play a key role in your YouTube marketing efforts. So read on and know what you need to do for creating a trailer that’s sure to captivate both your existing audience and new visitors to your channel.

The trailer should be 30 seconds – 1 minute long

The trick to getting your trailer just right is to give out enough information about your channel without giving away too much. Feel free to draw inspiration from the trailers of your favorite movies. You could also check out the trailers on your competitors’ channels and take notes of what elements they consist of.

No matter where you turn to for inspiration, remember to make your trailer unique. After all, no one would respect your channel if your trailer feels ‘ripped off’ from some other content creator’s channel. Also, make sure that your trailer doesn’t go beyond the 1-minute mark. Anything that’s more than a minute long is almost sure to not be viewed by your audience until the very end, which would defeat the purpose of the trailer.

Include your target audience and backstory in the trailer

Right at the beginning of your trailer, you should clearly mention the target audience of your channel. So if viewers belonging to the right target audience group visit your page, they’ll be able to tell within 5 – 10 seconds of the trailer that the channel is for them. The same goes for visitors who aren’t your target audience. They can leave your channel page without spending more time on it than they need to.

Also include your backstory in the trailer. Mention why you started your channel and what you hope to achieve through it. It’s your backstory that will make your trailer more unique than those of your competitors, because after all, no two backstories will be the same.

Include your target audience and backstory in the trailer

Personality-based pitching

Your success or failure as a content creator on YouTube depends on the number of people who subscribe to your channel. So, obviously, you’d have to include a call-to-action in your trailer that asks all your visitors to subscribe to your channel. However, you should pay a lot of attention to how you pitch, i.e. whether or not the pitch reflects your personality and the style of your channel.

For example, if your channel has a formal and serious feel to it, the pitch should be something along similar lines. However, if it has an informal and casual vibe, feel free to get creative with your pitch.

Include snippets from previous videos

If you’ve already uploaded and published some videos, it’d be a great idea to include snippets from them in your trailer. This would help new viewers to know exactly what they can expect from your content. Use those snippets as a ‘B-roll’, which is nothing but alternative or supplemental footage that plays as you narrate your story.

Of course, this is in no way compulsory, and it’s impossible if you haven’t yet published a single video. But the fact is that the quicker you can give new visitors concrete information about your channel, the more convenient it becomes for them to decide whether to stick around or leave. Simply making things convenient will also help to create a good impression of you and your channel in your visitors’ minds.

Prepare a script

Most content creators on YouTube prepare elaborate scripts for all their videos. A script helps a creator to know exactly what to say when shooting a particular video. Without it, you’d have to speak spontaneously, which would invariably result in frequent ‘aaahh…’ and ‘ummm…’ sounds as you try to find the right words. The more you use these sounds, the harder you’ll have to work during the editing process as you try to stitch your video together.

While content creators mostly create scripts for their extended videos, it’s not a bad idea to adopt this technique for your trailer too. Considering that your trailer won’t be more than 30 – 60 seconds long, it shouldn’t take you too much time to prepare its script. After all, you wouldn’t want to spend too much time on editing your trailer – ideally, you’d want to get it done as quickly as possible.

Don’t forget the branding

The colors, fonts, graphics and logos you use across all your videos should be consistent, as they are the basic components of any brand. Establishing your brand identity is vital during the early stages of your YouTubing career, as it’ll help your viewers connect to your channel and make your channel stand out from your competitors.

The best way to go about the branding process on your own is to choose your favorite colors and fonts. For example, if your favorite colors are blue and green, you can include incorporate both of them in your logo. Once again, get creative and of course, turn towards other YouTubers for inspiration and learn from them.

Keep it positive

What would your response be if you went to a YouTube channel for the first time and were greeted with a trailer where the creator doesn’t really appear happy? You wouldn’t like it at all, right? Similarly, when new visitors come to your page, you’d want them to see you smiling and positive because that’s what new audiences find warm and welcoming.

That’s why your trailer should exude positive vibes. For starters, wear a smile and be as approachable as you can be. Make people feel like you can give them something really interesting in the form of content that’s not only entertaining but informative as well.

In conclusion, we’d like to sum up this post by saying that creating a top-notch trailer for your YouTube channel is something that you just can’t ignore anymore. It’s one of the most important parts of your YouTube marketing strategy. So work on it and create something that’s truly unique and memorable – not just for your existing audience but for new visitors as well. We wish you all the best in your creative journey on YouTube.

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