How Does YouTube Track Your View Count & Easy Tips To Get More Views On Your YouTube Channel?

You’ve been consistently uploading videos on your YouTube channel for a while now. A looming question has been on your mind, though. It concerns YouTube views. So far, you have not been tracking the metrics closely. But, if you are serious about growing your YouTube channel, maximizing the platform, or making sales, it may be time to gain a better understanding of how YouTube works.

What counts as a view?

YouTube only counts a view when:

  • 1. A user clicks on a video with the intention of watching it, and,
  • 2. The user watches the video for at least 30 seconds. If a viewer skips through a video but stays on it for longer than 30 seconds throughout, it will still count as a view.

Experts are not sure what exactly counts as a view for videos that are shorter than 30 seconds. The 30-second watch time limit only helps YouTube decide whether a video is worth being monetized. Videos shorter than 30 seconds are usually not monetized.

The view tipping point = 300

If you want to measure the success of your channel by the number of views your videos get, it will help to understand what YouTube considers as a view. Back in the day, YouTube would count each time a video was loaded as a view. It did not take them long to figure out that people would just continue to reload the page of their own video to rack up the view count artificially. Since YouTube displays popular videos on the home page, people could game the system to rank higher.

When the view count is lower than 300, the same reloading system works and does not affect YouTube’s website. When the view count exceeds 300, YouTube has engineered its platform to freeze the views until they can establish on the back end that the views are legitimate. This is all done to prevent overcrowding of user’s home pages. YouTube wants to provide its users with the results that are most accurate and authentically popular. Videos that have bots as viewers or most of their views from the same computer have faked their popularity, a practice YouTube actively discourages.

YouTube is smarter than watch bots

YouTube spends time analyzing the behavior of its users. If it notices a user jumping to another video every 30 seconds, without a logical, realistic pattern, it will assume the user is a bot and stop counting the views from that user. Similarly, YouTube does not count the view of a user who leaves spam comments across videos.

Why views matter

It’s important to note that YouTube’s algorithm values watch time, not just views, for monetization. Likes are not as important, either. Whether the video is liked or detested, YouTube looks at how long the user stays on. To get that watch time, you have to get those views. So, it’s a good idea to prioritize views over likes. In the next few sections, we’ll look at some tactics for YouTube creators to increase their views.

It starts with your content

Viewers have become smart enough to smell low-quality content. Quality is not indicated only by the production value of your videos, but also by the authenticity that it reveals. Gary Vaynerchuk, the social media mogul, started his YouTube channel posting mobile camera videos of him tasting wine. People enjoy his unique point of view, so they tuned in to watch, irrespective of the production quality. Soon enough, Vaynerchuk got better equipment and began making smoother videos.

Where do you get ideas for great content? Most YouTube creators will tell you the same thing. They ask their audience. Asking your audience what they want to see and giving them value for their time. That’s the starting point of getting more views.

Get your viewers to subscribe

Get your viewers to subscribe

Look after your old customers while you steadily grow your base is the best piece of business advice for healthy growth. It’s the same with YouTube. Asking your viewers to subscribe to your channel will give you the chance to notify them every time a new video comes out. This results in higher views.
How do you get viewers to subscribe? The formula that many successful YouTube creators use is to ask at the beginning and end of each video.

Create a playlist

According to data from YouTube, top-performing brands on the platform build and promote playlists two times as much as the bottom 25%. Playlists work well because they take away the user’s effort to decide what to watch next. Grouping similarly toned videos into a single playlist will leverage auto-play, and an interesting cognitive bias at work called “loss aversion.”
Loss aversion is the theory that people fear losing something twice as much as the pleasure they feel at gaining something. Applying this to YouTube videos, auto-play makes users feel heavy about losing out on the opportunity to watch the next video. They choose to keep watching.

Use end screens and cards to promote other videos

End screens that appear at the end of the video can be used to redirect people with a clickable call-to-action. People can be redirected to another video, your website, or your social media page. Cards are pop-ups that appear in a video to direct viewers to another video or playlist. Cards can also be used to gather data from viewers in a poll format of what they would like to see next.

Enable embedding on your videos

Now, you’ve got great content and real YouTube subscribers to your channel. Let’s say you got feedback from a subscriber that they tried to share your video on their website or blog but could not do so. The reason they can’t? Because you may have forgotten to make your videos embedding enabled.

By enabling embedding, you open up the possibilities of reaching new audiences. If a subscriber shares your content on their website or blog, they will generally copy the embedding code onto their page. If they share it with their followers, you could have a spanking new set of subscribers on your YouTube channel.

Foster a community

YouTube is not just about posting content. It works well for creators when they treat it like a social network. Creators who respond to comments establish a stronger brand among their subscribers. It takes a few minutes a day and it can be clubbed along with scrolling through the comments to check for new content ideas.

Creators should also become active members of their own niche community. Follow other YouTube channels in your niche. Engage with them by commenting on their videos. Promote their content generously, which will earn you Watch Time credits that boost your channel in the YouTube algorithm.

SEO up your videos

YouTube is, at its core, a search engine and offers lots of opportunities where optimization can be done. Search engine optimization (SEO) is the practice of crafting content such as video titles, descriptions, tags, etc. to organically improve visibility on a search engine. YouTube, like Google, factors in multiple components of your video to decide whether to show it in certain search results.

Legendary copywriter David Ogilvy wrote that when the headline to an advertisement is written, eighty cents out of the dollar has been spent. That speaks to the importance of an eye-catching headline. Pay close attention to optimizing your video title.

Jazz up your thumbnail images

When uploading your video, you can choose a thumbnail image from one of the auto-generated options. We advise you not to do that. Instead, create your own thumbnail to hook the viewer. YouTube reports that 90% of the top YouTube creators opt to create their own thumbnail rather than use any of the auto-generated options.

Thumbnails require creativity but a stand-out thumbnail can really help you stand out. Try to include bright colors, human faces, subtle branding, and text overlays. Check the technicalities of a YouTube thumbnail, too, and make sure to get them precise.

Publish videos at the right time

What’s the right time? It’s when your audience is most likely to be watching videos. YouTube has data about when your followers are watching videos. Scan your “When your viewers are on YouTube” report. You will gain information about the key times your users are online. You can then schedule content an hour or so before those peak periods. You should be able to access the report from the Analytics tab on your channel home page.

It’s your turn now

We hope this article sparked your creativity to boost views on your YouTube channel. It comes down to the authenticity of your content and your level of engagement with viewers and the community. Optimizing your channel by using the platform to the fullest can also help with the technicalities of the YouTube world.

The viewers have the power to make or break your channel, so you need to respect that community. Just because it is virtual does not mean that everything you do online does not hold weight. Treat your online following and community with respect and you will reap the dividends.

TubeBuddy Review


The world is moving towards a content revolution. Multiple content and social media platforms are breaking the physical boundaries of entertainment. As a professional YouTuber, you would prefer to make use of the virtual world to the maximum. But to be a professional YouTuber, you require proper content management and promotion skills. Nowadays, many YouTube tools and add-ons are available for managing your YouTube channel. Tube Buddy is a major free browser extension that is very popular among content creators on YouTube. In this article, we will provide you with a comprehensive TubeBuddy review. The features, advantages, and shortcomings of this extension will be discussed in detail.

YouTube – Everybody’s Platform

The evolution of video content creation owes much to the new age social media platforms. The older methods of television and motion pictures require multiple types of equipment and broadcasting technologies. Now, a normal smartphone can play the roles of a 4K camera, video editor, and broadcasting tool all at the same time. The advent of video-sharing platforms such as TikTok, Snapchat, and YouTube simplified the process of video making. Nevertheless, YouTube is the undisputed leader in the video content sharing space. It boasts of more than 2 billion visitors a month.

The popularity of YouTube transforms it into a suitable avenue for advertising and growth marketing. The option of revenue sharing makes this a lucrative platform both for creators and advertisers. But monetizing content on YouTube requires an efficient support system that helps in quality content delivery consistently. This requires expertise in SEO (Search Engine Optimization), hashtags, social media sharing, etc. If you are looking for the right YouTube management extension, Tube Buddy is a very good option. Our review is a result of experimentation and multiple interactions with lots of YouTube creators like you. We are covering the main features of this extension in this Tube Buddy review.

SEO – The Holy Grail of Content Promotion

The aspect of YouTube Monetization is effective only if you have a sizeable subscriber list. This helps in multiple content views, thereby increasing the prospects of YouTube Ad viewership. The Ad revenue is based on the number of views for your videos. At this juncture, you would always want your content to reach the maximum number of audience. This is indeed a humongous task that requires a proper marketing strategy.

According to recent reports, there are more than 37 million YouTube channels around the world. Additionally, you are probably competing with approximately 500 hours’ worth of content that is created every minute. How can your channel stand out in this vast ocean of content? Search engine optimization and proper analytics are the key tools to make your YouTube channel a success. This, along with proper keyword placements, make sure that your content is ranked high on search engines. If you fail to understand these dynamics, your content may go unnoticed. In simple terms, SEO is an apt representation of online viewer preferences. It stands for the details of what people are searching for online. Knowing SEO techniques and keyword dynamics helps you to increase traffic to your YouTube channels. It makes your channel and episodes search engine friendly.

Tube Buddy is a YouTube management extension that is quite popular. Does it help grow your YouTube channel? Is it worth the money? You might also have many such questions in mind. In this TubeBuddy review, lets us look at every aspect of the extension and understand its effectiveness.

Tube Buddy Review of Pricing Plans

Tube Buddy Review – The perfect YouTube Partner

If you are very serious about the growth of your YouTube channel, you should also be thinking about ways to promote it. Quality content alone cannot draw enough viewership to your channel. It requires multiple techniques to optimize your episodes to search engine exposure. In this context, you would be familiar with Tube Buddy, an all-in-one browser extension that helps manage YouTube channels. Our review will be very useful for understanding both its features and shortfalls.

Tube Buddy is a free extension that works with Chrome and Firefox internet browsers. Once installed in your browser, it automatically syncs with creator studio allowing multiple productivity tools. This acts as a powerful tool for increasing your video viewership. The basic set of tools in TubeBuddy can be divided into three segments based on their use.

1) YouTube SEO Enhancement

Manual work for SEO enhancement is quite a time taking process. For a creator like you, it may become an additional layer of work that robs your time off from making quality content. Tube Buddy automatically analyses the YouTube algorithm and provides you with appropriate keywords. The keyword explorer is helpful, along with tag suggestion, is designed to place your video in the limelight according to the trends. In addition to this, it also provides suggestions on the best time to post your video so that it reaches the maximum audience.

2) Analytics

There is a vast amount of data that is available with the use of social media. This big data is very useful for getting insights into viewer preferences. Advertisers use these insights for better placements of their ads both in terms of content type and the time of broadcast. You also should be well aware of the analytics and its applications for your channel. It helps you know which of your episodes performs better. This is a crucial insight for making content that grabs the attention of the public. Tube buddy provides insights from multiple analyses in a way that is easy to understand. It has features such as rank tracking, competitor details, subscriber retention analysis, etc. These are shown as simple dashboard metrics and you don’t require any analytical skills to decipher them.

3) Advanced Tools for Productivity

Several advanced productivity tools require a special mention in this Tube Buddy review. This helps in planning and automation of several tasks while uploading the video. Thumbnail generator is a major tool that suggests attractive thumbnail icons based on your video. Similarly, Tube Buddy also offers a tool for direct publishing to your Facebook account while uploading the video. The comment moderation feature is also worth mentioning.

This segment is our overall TubeBuddy review showcasing the general features. While using this extension, you can experience a wide array of features with multiple functionalities. In the next segment of the review, we can explore some of those distinct features.

Detailed Tube Buddy Review on Special Features

Detailed Tube Buddy Review on Special Features

After the installation of Tube Buddy, you can notice that your YouTube dashboard will transform into a powerful YouTube management station. In this segment of Tube Buddy review, let us look into those features.

1) Upload Checklist

When you are a professional YouTuber, you clearly know content preparation is only half the game. There are many things you need to complete before and after uploading your video. Most often, people tend to forget these aspects, and this can negatively affect your channel viewership. The upload checklist feature in Tube buddy is a simple, no-nonsense tool that works wonders. It carefully organizes all the tasks that need to be completed while uploading your video. Starting from title creation to social media sharing, it reminds you of all these activities in a checklist format. You will definitely find this tool very useful.

2) Tag Management

Tags are the magic ingredient that defines the current trends in social media. Aligning your tags with the relevant words makes it easily discoverable for a viewer. Tube Buddy offers various services related to tags such as tag lists, rankings and translator. The tag ranking helps in determining the position of your tags in search results. The tag list option is very helpful in storing a set of tags that you can fetch at the time of posting a video. While posting, Tube Buddy also offers a tag sorting option that reorders your tags as per relevance. It is highly recommended as YouTube doesn’t have the tag reorder option anymore.

3) Keyword Explorer

Keywords are the perfect matchmaking for a content creator and the viewer. Knowing relevant keywords will give you a better understanding of what people are searching for on YouTube. Eventually, proper keyword placing increases the search rankings of your video. It will be easy for your viewers to find out your videos through a normal search. The good news is that this feature is available on the basic Tube Buddy plan also, but with limited categories.

4) SEO Studio

As the name suggests, it is a powerful tool that helps even amateurs to handle search engine optimization. It optimizes the video metadata for the given keywords automatically. Using this, you can create appropriate titles, tags and related metadata for your video. Due to this, your video will easily show up in popular searches. According to our experience, this is a major advantage of an extension like Tube Buddy.

5) Bulk Processing Tools

The growth of your YouTube channel also means that you will have multiple episodes to deal with. Managing each of these videos individually can be a difficult task. The bulk processing tools on Tube Buddy can make your creator life a lot easier. It helps you to select all or a set of videos for initiating changes to all with a single click. This is applicable for cards, end screens, thumbnails and monetization options. We found this option to be very useful and it gives a consistent look to the videos. Such consistency is very important for subscriber retention.

6) Canned Responses

Your subscribers are your greatest strengths. This is an undisputed truth. But while they engage with your content by commenting, your response matters. It is true that replying to each message is a daunting task. The canned response is an uber-cool feature that helps you to draft pre-written messages that can be used in multiple locations. It comes with a place holder that helps you customize the message for your channel. It is a real time-saving feature that will help you navigate through the mundane task of repeated responses.

7) Comment Management

The comments section is a real and instant review of your video content. Beyond the ‘likes’ and ‘shares’, it captures the sentiments of your viewers. The comments can be both positive and negative. But manually going through each comment for understanding these sentiments is impossible. The general comment management system on YouTube is not that user-friendly. The comment filtering feature in TubeBuddy allows you to segregate the comments based on their tone. Like an Artificial Intelligence (AI) system, it deciphers the viewer’s emotion by analysing the words and tone of the comment. This will give you many insights for improvement. It also highlights new subscribers and Patreon supporters that you may need to engage with.

8) Videolytics

The video content landscape is highly competitive. It is a real-life ‘survival of the fittest’ situation. Analytics is the key to survival for any YouTuber. The Videolytics feature of Tube Buddy is the short form for video analytics. This powerful feature provides you advanced details regarding trending videos and competitor videos. It has multiple stats that help you to compare your videos with competitor videos. The summary dashboard shows a comparison of likes, comments, and shares for different videos.

9) Channel Comparisons

TubeBuddy has a wide range of metrics that help you compare your YouTube channel with similar channels. It provides a unique ‘Channelytics’ feature that compares critical parameters between two channels. The feature has a user-friendly interface and graphical displays for better insights. The channel valuation tab is another weapon in the analytics arsenal. This feature is critical for monetization. It depicts your channel’s worth and insights on how much to charge for advertisements.

10) Health Report

Health report in this extension is a feature that tracks the performance of your channel and videos in a consistent fashion. It works similar to the stats option in blogs where you can analyse the trends over various time periods. It shows details of most-watched videos, engagement rate, retention, and audience demographics.

11) Promotion Tools

In the digital age, content is king only when it is promoted properly. TubeBuddy doesn’t disappoint in the department of social media promotions. Indeed, it has features dedicated to managing multiple social media platforms. You can share the video directly to popular platforms such as Twitter and Facebook with a click. The feature provides you suggestions on the best timings for publishing and sharing your videos on different platforms based on traffic. The share tracker option is a boon while you are dealing with many platforms at the same time. This helps to keep track of the platforms on which you have shared your video.

Tube Buddy Review of Pricing Plans

Tube Buddy Review of Pricing Plans

Tube Buddy offers different plans that suit your needs. The basic plan is free and comes with very limited functionalities. Apart from the free plan, there are three plans –

  • 1. Pro: it includes productivity tools, thumbnail generator, and keyword search. Price: US$ 9/month
  • 2. Star: in addition to the pro tools, it offers bulk processing, monetization tools, and scheduling features. Price: US$ 19/month
  • 3. Legend: it includes all pro and star tools. It packs additional features such as analytics, competitor insights, etc. Price: US$ 49/month

Comparing the pricing plan with similar applications, it is clear that TubeBuddy is relatively cheaper and value for money.

Tube Buddy Review in a nutshell

In a nutshell, our TubeBuddy review suggests that even with a basic plan, this is a must-have for your YouTube channel. We can summarize the advantages and some disadvantages of Tube Buddy as follows.

The main advantages are –

  • A user-friendly extension that requires minimum technical capabilities
  • Real-time competitor analysis and insights
  • A complete package with powerful features
  • Affordable pricing plans and value for money
  • Good integration with popular social media platforms

Nevertheless, like any extension, Tube Buddy also has minor drawbacks that may be rectified in the upcoming versions.

The disadvantages are –

  • It normally supports only a single YouTube channel, and for multiple channels, there is a requirement of creating multiple accounts with Tube Buddy.
  • Many features are not available on the basic plans. This might be a limiting factor for starters as high-end plans are costly.

Considering all these factors, Tube Buddy is a low-cost and complete package for your YouTube channel.


We hope that this TubeBuddy review adds value to your decision-making process of choosing a proper YouTube management extension. Our Tube Buddy review suggests that it is surely a high performer that is affordable. If you are looking to expand your YouTube channel, this is a must-have extension. It is user-friendly and offers features that are unmatched by its competitors. It is especially a handy tool when you are monetizing your channel. Sustained revenues from your YouTube channel is possible only when you manage it professionally. In the current market conditions, this is surely a pocket-friendly option. Amateur You Tubers can start with a free basic plan and gradually move to a paid option with respect to the growth of your channel. So, don’t hesitate. Do visit today itself and start your free trial and feel the difference.

How To Use YouTube To Promote Your Spiritual Business During The Coronavirus Pandemic?

Spirituality, YouTube and the COVID-19 pandemic

The world today is grappling with a pandemic— the coronavirus or the COVID-19 pandemic. This is something that the present generation of people never imagined. It’s true that humanity has witnessed a couple of pandemics in the past, but there’s something different about this one. It was hard to imagine how a small virus that originated in China’s Wuhan province would permeate international borders and bring the entire world into its icy clutches that discriminate against no one.

People worldwide are leaving no stone unturned to stand strong in the face of the COVID-19 pandemic. The world has changed in a jiffy with lockdowns, stay-at-home orders, social distancing norms, and business closures. The times are tough, but just like any other challenge, the pandemic comes with a powerful lesson for humanity to learn. Believe it or not, it has thrown the spotlight on the idea of universal connectedness—something that shows we are all part and parcel of one large spiritual realm.

This is the time to focus on spiritual awakening and raising consciousness. The pandemic and the change in lifestyle resulting from it have pushed humanity to embrace spirituality even more than ever before. People have taken a step back and have started taking a closer look at their respective lives. This is an unprecedented period where people have started delving deeper into their inner selves and urging fellow human beings to do the same.

During the coronavirus pandemic, several spiritual practices, such as yoga and meditation, have come to the forefront to cope with the challenging times. If you believe in spreading awareness of these practices, then YouTube is the platform you should be on to grow your spiritual business.

Being the second-largest search engine after its parent Google, YouTube has become the go-to media for people seeking entertainment and information while staying indoors during the pandemic. As per a survey of social media users in the United States conducted in March 2020, 64% of people stated that they would use YouTube more if confined to their homes during the pandemic.

Promoting your spirituality channel on YouTube

So, if you have decided to cater to the spiritually conscious individuals during the coronavirus pandemic through YouTube, you should consider some best-practices for promoting your channel and getting real YouTube subscribers. It may sound intimidating initially, but with time and persistent effort, you can take your channel to enormous heights of success. Here are a few tips for using YouTube to promote your spiritual business during the pandemic:

1. Choose the right set of keywords

Just like a website or a blog, search engine optimization (SEO) is crucial for the success of your spirituality channel on YouTube. The key step here is to understand specific terms that YouTube users enter into the search bar while looking for content. It seems that users don’t just look for video content using YouTube. Google is a preferred search medium for them too. Not to forget, Google prioritizes and adds more weight to video content over other forms of content while ranking.

This is the reason why you should pay attention to your keywords—the terms that people search for on YouTube and Google—to get YouTube views and achieve growth in your audience base. Choosing the right set of keywords does not involve a one-size-fits-all approach. But here are a few points to note:

  • Use a tool like Keyword Planner to identify search-friendly keywords.
  • Google out your keyword options to check how they rank on SERPs.
  • Scan the SERP to know if top-ranking results are written content or videos.
  • The video search results appear when you add words like “tutorial” and “how to.” For example, “how to perform yoga,” “the ultimate meditation tutorial is here,” or “how to meditate?”

2. Write catchy video titles

After you have selected your keywords to rank on search, you need to now focus on the titles of your YouTube video content. You should know that the title is the first thing your viewers will see when they come across your content. So, it should be concise, descriptive, and preferably punchy to create the right first impression on your audience and get more YouTube subscribers.

To come up with effective titles for your video content, follow the tips below:

  • Keep your video titles sweet, simple, and short. The ideal character limit is 60 or less.
  • The first half of your video title should include your target keyword(s) so that your viewers get valuable information. It’s the starting of a sentence that tends to catch the most attention of your viewers.
  • Your video titles should evoke an emotional response and showcase benefits, besides being moderately the click-bait style.

If you are unable to come up with a title for your video content, you can leverage the autocomplete feature of YouTube. This way, you can identify popular keywords and know what YouTube suggests when searching for a particular topic or theme.

3. Create a detailed profile

No matter how appealing your spirituality content on YouTube is, promoting your channel won’t give you much growth if your profile is incomplete. Just like your profile on other social media networks—be it Facebook, Twitter, Instagram, and the likes—your YouTube channel requires a compelling profile description to catch the eye of your viewers. Also, a well-crafted and well-optimized profile description can boost your SEO efforts and increase your YouTube views.

Creating a complete YouTube profile is easier than most people think. To help you through the process, here are some tips to follow:

  • Remain consistent throughout the profile-creation process. Use writing style, color, and layout similar to your website and other social media profiles.
  • Add relevant, search-friendly keywords to optimize your channel description.
  • Add your contact details so that people interested in your content can reach out to you easily.

Creating a complete YouTube profile is easier than most people think

4. Use custom thumbnails

Just like your video titles and description, thumbnails have a huge role to play in the success of any video marketing initiative on YouTube. Believe it or not, the human brain is tuned to absorb more information visually than through written content. Visuals are processed by the brain in less than thirteen milliseconds, which is why thumbnails are important to catch viewers’ attention.

It’s true that YouTube creates thumbnails automatically whenever a video is uploaded on a channel. However, these thumbnails tend to be slightly blurry at times. To increase your YouTube views and ultimately your YouTube subscribers, you can customize your video thumbnails. Here are some rules to follow:

  • Follow a 16:9 aspect ratio or a 1280×720 pixel resolution.
  • Stick to the 2MB size limit.
  • Use .JPG, .GIF, .BMP, or .PNG formats.
  • Encourage clicks and YouTube views by adding text, colors, and high-contrast images.

5. Focus on creating value

Your spirituality business can get more YouTube views and real YouTube subscribers only if you offer something of value to your viewers. This is the reason why you should pay heed to create high-quality and relevant content for achieving business growth. You should know that YouTube prioritizes the holistic experience of viewers while ranking video content. So, it’s all the more important to create video content that strikes an emotional chord with your YouTube subscribers.

Before you publish any piece of video content on your YouTube channel, you should consider its entertainment as well as the value quotient. Your video should address a problem that your viewers face—be it an emotional or mental health issue—and give them a valuable solution. Since the ultimate goal of your spirituality business is to enrich the lives of people, your videos should give your YouTube subscribers a reason to keep coming back to you.

6. Interact with your YouTube subscribers

Lastly, getting real YouTube subscribers will depend on how much you interact with your viewers and engage them. It’s just not about creating a piece of content and publishing it on your channel. You will have to maintain two-way traffic to attract and retain your YouTube subscribers. That’s only possible when you personalize your interactions and make your viewers feel valued.

The comment section is where most of your interactions with your YouTube subscribers take place. You should always respond to the comments given by your viewers. It’s likely that you will come across both positive and negative comments. It’s essential to take all of them seriously. Posting response videos is a good way to show that you care about your viewers’ opinions. Get in touch with your top YouTube subscribers, and don’t hesitate to thank them for their support.


The above are some of the many ways to promote your spirituality business on YouTube during the coronavirus pandemic. These times are challenging for everyone, and your business can truly make a difference in people’s lives if you focus on creating and publishing soul-enriching, superior-quality content. Doing so will surely help you get more YouTube views, expand your YouTube subscribers, and achieve incremental business growth.

What You Need to Know About YouTube Competitor Analysis?

You may be doing a lot on YouTube to build a loyal count of real YouTube subscribers, but unless you’re also tracking the performance of your competitors, you could be missing out on taking full advantage of the platform for your business.

With YouTube’s surge in popularity over the years, brands have understood that it’s important to use YouTube marketing to further business growth. Creating engaging videos for your YouTube subscribers will help you get more YouTube views and communicate your brand personality with your audience.

YouTube Analytics and Competitor Analysis aren’t the same

YouTube has an in-built analytics tool on the platform, which allows a brand to track its performance and growth. Using the YouTube Analytics tool, you’ll be able to see how your videos are performing, the demographics of your target audience, and measure other key performance indicators to identify which strategies are working and which ones aren’t. You can then make changes to your YouTube marketing strategy based on the YouTube Analytics tool’s insights.

While the Analytics tool gives you data about your channel, it won’t be able to offer you data pertaining to other channels. For this, you need to make use of YouTube Competitor Analysis tools. Using such tools, you’ll be able to access insights from data that will show you where you stand in relation to the competitors in your industry. This will allow you to draw comparisons between the content you put out on YouTube and the content uploaded to the platform by your competitors.

Based on the metrics you’re already tracking, you can see how your number of YouTube subscribers compares to that of your competitors. You can also draw a comparison between the number of YouTube views you get versus that of your competitors. Keeping track of such data and drawing the needed comparisons can highlight the things lacking in your strategy and help you pull your socks up so that you can work towards giving your brand an edge over the competition.

Why should I care about how my competitors are doing?

If you’re wondering why keeping an eye on your competition is important, here are some reasons you should consider.

Identify what’s lacking in your videos

When you track the performance of your competitors, you’ll be able to get access to details about what’s working for their videos. A successful video is about doing so much more than just having a good script and shooting a high quality video. It also involves video descriptions, tags, titles, and thumbnails. If you don’t sell it even through these elements of your video, a great video could be overlooked and fall flat of connecting with your YouTube subscribers. Tracking your competition will help you analyse all that they’re doing right with their videos and enable you to make sure your videos are made to create the impact you want and boost business growth.

Keep track of the trends and stay relevant

The digital world changes every day and you need to be able to adapt to the new trends in an industry if you want to stay relevant. You may feel like you’re already doing a pretty good job of keeping up with the trends in your niche, but you never really know what could be a source of inspiration online. When you do an analysis of your competitors, you’ll be able to learn different content creation strategies. You may even be able to identify certain types of videos that are trending in your niche. For example, a competitor analysis may reveal that tutorials for your products or unboxing videos work the best in your niche. Such information is crucial because it will enable you to adjust your content strategy to take advantage of the latest trends in your niche and get more YouTube views and YouTube subscribers for your channel.

Evaluate whether you’re reaching the right audience

Just because you’re getting more YouTube views on your videos doesn’t necessarily mean that you’re experiencing business growth. For you to truly be benefiting from YouTube marketing, you have to be getting a high enough return on investment to make the process worth it for you. Each niche has its own target audience and it’s important for you to cater to the needs of your target audience if you want to boost business growth. By keeping track of your competitors, you will be able to see the demographics of their YouTube subscribers and identify if you’re connecting with the right group online. Once you assess whether you’re reaching out to the right target audience, you can make the changes needed to build your YouTube subscribers and connect with the right audience.

The platform’s growth only increases every day and with more brands making use of YouTube marketing, there’s no dearth of options when it comes to what potential customers can access online. If you’re not offering your customers what they need, you can be sure that there will be a brand that is, so you need to track your competition to see what you can do to make customers flock to you.

Conduct market research and identify your competition

Ok, I’m convinced. But how do I conduct YouTube Competitor Analysis?

Having gone through the above reasons, we’re certain that you understand just how important it is to track your competition on YouTube. If you want to boost business growth and create more real YouTube subscribers, competitor analysis isn’t an option – it’s a necessity.

But you may be wondering how exactly to go about doing this. We’ve got you covered. Read on to find out how you can conduct YouTube competitor analysis to put your brand at an advantage.

Conduct market research and identify your competition

In order to be able to track the performance of your competitors, you need to identify who they are in the first place. Carrying out market research will help you identify your competition. Brands that have similar products or services and target the same audience are likely to be your immediate competitors. Identify them and then check how active they are on the platform to get started with YouTube competitor analysis.

Evaluate your competitors’ video content

Once you’ve managed to identify your competition, you need to study their videos carefully. Yes, we do them STUDY them. See what kind of videos they’re making for their YouTube subscribers and what types of content are most popular among your competition. Are they hosting giveaways? Are they relying more on tutorials, unboxing videos, product reviews, or influencer marketing to boost brand growth? Answering these questions will help you get inspired to make more engaging content for your YouTube subscribers based on what your target audience is engaging with. Apart from giving you ideas on making engaging videos for the platform, it will also help you identify where your content creation strategy is lacking so that you can work on it and upload content that your audience will love.

Monitor the metrics of your competitors

Think of the metrics you’d track for your brand’s YouTube channel and make sure you track the same metrics for your competitor’s channel. The number of YouTube subscribers they have, which of their videos are performing well, the likes and dislikes they get on their videos, the number of YouTube views they have for different videos and other metrics need to be carefully monitored so that you can draw a comparison between the metrics on your videos and the metrics on theirs. This way, you can identify what they’re doing right and where you will need to improve if you want to see growth in your key performance indicators.

Check how active your competitors are on YouTube

It’s not enough for a brand to just be present on a platform like YouTube. Truly successful YouTube marketers actively engage with their YouTube subscribers to boost the growth of the business. Assess how active your competition is on the platform. When did they post their last video, and how frequently do they post on their YouTube channel? How quickly do they respond to comments, and do they clarify any queries that their YouTube subscribers express? Making a note of your competitors’ activity levels can tell you a lot about whether you’re actively engaging with your audience on YouTube or whether there’s more that you need to do.

Identify gaps in your competitors’ content

As great as your competition may be, there’s always something more that they could be doing to level up on their YouTube marketing strategy. Keep a close watch on them and identify any gaps that you can in the content they offer so that you don’t end up making the same mistakes. Whether it’s something like video quality, ad placement, or lack of CTAs, by paying close attention to their content, you can identify what could be better about their content and ensure that you keep that in mind when you’re creating videos for your channel.

These tasks are time consuming which is why making use of competitor analysis tools for YouTube is necessary. Such tools will give you access to reliable data that you can draw insights from and use to drive your business’ growth.


Great YouTube marketing is incomplete without competitor analysis. Make use of YouTube competitor analysis tools to keep an eye on your competition and use the insights generated from such analysis to boost business growth.

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