YouTube Videos: Know All About Camera Angles and Filming Before You Shoot Them

Many ‘experts’ will tell you that YouTube is all about content, and if you have amazing content ideas related to your brand, you’ll be able to make the most out of it. However, presentation is just as important as the content, and if you don’t present your content properly, you can’t expect more than a few YouTube views. Even the blandest of content can be made to look incredible if you know the right camera angles and a few filming techniques to use.

If you don’t have a lot of technical know-how regarding camera angles and filming, read on to know how putting in a bit more thought and effort can transform your YouTube videos.

Why are camera angles and proper filming important?

Correct filming techniques and appropriate camera angles are of immense importance, especially if you’re creating a tutorial, product unboxing, and product review videos. Combined with the lighting, they can draw viewers’ attention towards you and whatever it is that you want to get across to them.

Without them, your videos will only be mere shadows of what they could have been. In an age where so many YouTubers are investing in high-quality cameras, you just can’t afford to get left behind, especially if you’re operating in a niche that already has many competitors.

While deciding on the angles and filming techniques that work best for you can be a time-confusing affair, you shouldn’t skip it just to save some time. The time you put into experimenting and understanding them can help you identify numerous things you can do to improve your content-creating skills.

The coolest thing is that once you figure out what’s right for you, it can become your signature way of filming, adding to your channel’s uniqueness. And you know how YouTube works, right? The more unique your content is, the better your chances are of reaching out to your target audience and gaining more YouTube subscribers.

Different camera angles and their uses

  • Eye-level: If you want to come across to your viewers as someone friendly and trustworthy, it’s best to set your camera up at eye level. When you use this angle, you won’t be required to look up or down to communicate with the viewers (read on for low and high angles) and this can be strangely comforting. The ‘eye level’ angle isn’t just a favorite for YouTubers but is also used by presenters across educational videos, documentaries, and news broadcasts.

    If it’s a tutorial or product review video that you’re making, you should ideally work with the eye-level camera angle and combine it with side angles. Placing the camera at eye-level and a side angle can often work wonders, especially if you want your viewers to think of you as an expert. People who look straight into the camera lens are generally news anchors and/or actors in advertisements, which involve auto-cue reading.

  • High angle: A high angle isn’t the ideal angle, simply because it may make your audience feel that you are inferior to them. Doesn’t make much sense? Well, unfortunately, that’s how the human mind works. It’s mostly because using such an angle would require you to look up at the camera to make eye contact with your viewers.

    Of course, don’t be afraid to use high angles to film some portions of your video just to add some minor variations. A slight change in the camera angle from time to time can make your video entertaining to watch, but don’t stick to it throughout the entire length of it.

  • Low angle: The low angle is the complete opposite of the high angle, i.e. you need to look down towards the camera to face your viewers. Again, this isn’t the ideal angle as your viewers may feel overwhelmed. Filmmakers tend to use low angle shots when they want their audiences to feel small, vulnerable, and/or threatened.

    Videos involving celebrated public figures are often shot using this angle and it might make sense for you to use it when your channel garners several thousand real YouTube subscribers. Feel free, however, to experiment and incorporate low angle shots for the sake of breaking the monotony of your video.

Filming techniques and practices for fantastic videos

Filming techniques and practices for fantastic videos

  • The right shot: We’ve covered the various angles you can experiment with, but once you figure out the angle that works best for you, it’s time to get the shot right. The shot you choose will dictate how far the camera is from you and how much it will capture within a frame.

    For example, if the video is supposed to feature only you and not much else, the close shot would be your best choice. However, if you’re collaborating with a fellow YouTuber and/or have multiple things to focus on in your video, it’s better to opt for a medium shot. Wide shots are meant for videos where you want both yourself and your environment to be in the frame. For example, cooking channels on YouTube mostly rely on wide shots to cover both the cook and the kitchen environment.

    Just as you would do with angles, go ahead and experiment with different shots to determine which one you’d predominantly like to use. Using different shots in the same video is also not a bad idea, but it’s recommended not to mix and match too much as it may become uncomfortable for your viewers.

  • Crystal-clear sound: Using a high-end DSLR for filming your videos guarantees compelling visuals, but if you rely on its audio-recording capabilities to record whatever you have to say, it’s a big mistake! If your viewers can’t hear you loud enough and there’s too much background noise, they’ll be very quick to look for another video.

    So when you’re filming your video, ensure that you’re doing it in a quiet place. If you’ve got the money, you can invest in soundproofing panels that’ll ensure that your recording space is free from unwanted external noises and sounds.

    You should also invest in audio gear such as a microphone and an audio interface. Recording on a microphone via an audio interface guarantees crystal-clear sound quality. Audio production software allows you to add effects such as reverb and compression to make your audio louder and you can use video production software to put your video and audio together.

  • Chalk it all out: This isn’t a filming technique, but it’s a practice that you should develop if you’re keen on making your brand visible and likable on YouTube. Chalking it out involves writing down all your video ideas on a piece of paper so that you can give it some structure.

    From organizing the sequence of events featured in the video to assigning different shots and angles for all of them, you can make it as detailed as you want. Having it all mapped out before you start filming can save you a lot of stress, as otherwise, you’d be constantly juggling between filming one section and thinking what to do next.

    Rehearse your parts as well. While you don’t need to learn anything by heart, rehearsing your parts can give you a lot of confidence during the filming process. The last thing you’d want is to shoot a certain part over and over again just because you fail to find the right words.

  • Be patient: Again, this is more of a practice than a technique, but one that can prevent you from getting frustrated. If you’re filming an elaborate video with lots of talk and multiple camera angles and shots, it’s going to take some time and you have to accept it.

    If you’re not patient and end up hurrying your video, it’ll ultimately cost you as hurried productions simply don’t have the look and feel to them that patiently made videos do. Speeding through the production process may also lead to errors in syncing your video and audio, which will make your video look even more unprofessional.

Lighting

We mentioned lighting once before in this post, and we’re including a small section here just to emphasize its importance in making YouTube videos. Proper lighting will ensure that all the things in the video you want your viewers to give attention to are visible without any hint of darkness. Lighting options range from the pocket-friendly to the expensive. If you’ve just started your YouTube channel, you should ideally invest in affordable lighting solutions. If your channel grows over time, feel free to purchase more high-end equipment.

Some of the lighting options popularly used by YouTubers include LEDs, ring lights, and reflectors. LEDs offer great portability, ring lights work wonders when it comes to close shots, and reflectors can be used to soften direct light.
We’ve come to the end of the post and we hope that by learning from what we’ve shared with you, you can help your YouTube channel experience sustained growth. Making your videos top-notch both visually and sonically is the most basic step you can take to market your brand well, so put in as much effort as you possibly can.

Mastering the Top Video Editing Techniques to Make Marketable YouTube Videos

The best content creators on YouTube don’t just rely on great gear to record their audio and video. They are also reliant on a wide variety of video editing techniques that help make their videos unique and, most importantly, marketable.

In this post, we’ll take you through some of the most popularly used techniques during the video editing process and how they can enhance your videos. But first, let’s talk a little bit about why editing your videos is necessary before you upload them to your YouTube channel.

Why is video editing necessary?

  • It can transform your footage into a cohesive story: Irrespective of what kind of YouTube channel you maintain, your videos should always present a story to your audience. Editing is the process through which you can weave a story out of all the footage you’ve recorded by choosing the best bits and enhancing them by adding an array of video effects, background music, and more.

    Uploading unedited and completely raw footage to your YouTube channel is a bad idea in today’s times. The biggest brands and content creators on the platform all put considerable effort into editing their YouTube videos, which is why you have to learn and master at least a few editing techniques to stand a chance of competing with them.

  • It can improve video quality: Video editing software allows users to manipulate their videos’ quality, which is a boon for YouTubers who don’t own high-end cameras. From adjusting the levels of contrast, brightness, and sharpness of your footage to applying filters for experimenting with different color tones, editing can turn even the blandest of videos into something eye-catching.

    How your YouTube videos look matter as much as their content matter. With the attention spans of online audiences decreasing with each passing day, you have to first capture their attention through your video’s look and feel. Once you’ve got them hooked, you can expect them to focus more on your content.

  • It shows that you’ve put in a lot of work: YouTube audiences don’t just love watching well-edited videos; they are also appreciative of content creators who take editing seriously. After all, the more time and care you take to edit your videos, the more refined they will be, clearly demonstrating to viewers that you put in several hours’ worth of editing work before uploading your content.

    Painstakingly-crafted YouTube videos are viewed more, shared more, and receive far more engagement than poorly-edited ones. The ‘like, comment, share, and subscribe’ call to action (CTA) is routinely used by every YouTuber these days. However, when you devote time to editing your videos, you’re genuinely giving your target audience a solid reason to respond positively to your CTA.

  • It can result in more work opportunities: Talented video editors are some of the most respected people in the sphere of video production. As you keep creating more and more well-edited YouTube videos and garner an ever-increasing number of YouTube subscribers, word about your editing talents is bound to spread.

    In time, other brands and content creators may approach you to collaborate with them so that you can help them create top-notch videos on YouTube and other platforms with your editing skills. Collaborations are regarded as one of the most potent marketing tools on YouTube and strengthening your video-editing abilities will only go to increase your chances of collaborating with others.

What do you need to edit videos well?

The most important quality that a video editor must possess is the curiosity to experiment. The more you experiment with different techniques, the more likely you are to find your very own editing style, which can go on to become a hallmark of your YouTube videos.

You should also invest in a powerful computer (desktop or laptop) to edit your videos well. The computer should have a powerful processor, a decent amount of RAM (8 GB or more recommended), and a separate graphics card with at least 4 GB of dedicated graphics memory. With a computer that’s capable of handling demanding video-editing challenges, you can edit faster and better.

You’d also need a capable video production software. Even though YouTube Studio offers users an in-built editor for basic editing purposes, it lacks a lot of features of elaborate video production applications. Some popular video production applications include Adobe Premiere Pro, Sony Vegas, Final Cut Pro, and Wondershare Filmora. You can download trial versions of each to figure out the application that works best for you.

What do you need to edit videos well

The top techniques to learn and master

  • Cutting out silence and hesitation through standard and jump cuts: Successful YouTubers who create talk-centric YouTube videos (think instructional videos, reviews, unboxing, etc.) rely on standard and jump cuts more than any other editing technique.

    Standard and jump cuts are used mainly to minimize the speaker’s silence and hesitation, too much of which may be a turn off for your viewers. Many YouTubers deliberately shoot different sections of their videos separately, so that during the editing process, they can trim all the videos and join them together.

    If you’ve just begun on your YouTube journey and aren’t familiar with video editing, it may take some time for you to master these cuts. However, practice makes perfect, and in time, you’re bound to make impressive videos that will lead to more real YouTube subscribers.

  • Synchronizing video and audio: If you want your YouTube video’s audio to be top-notch, you have to record it using a sound interface and a microphone. Once the recording process gets done and dusted, you’ll have to merge the video and audio in the video production software. While this isn’t a difficult process (only a little time-consuming), it can be tricky for beginners to ensure that the video and audio are properly synchronized.

    The easiest way to do this is to retain the original audio that was recorded along with the video on your phone or camera. On the video editing software, detach the original audio from the video track and you should be able to clearly see its waveform. After you import the audio recorded on the microphone, study the audio files’ waveforms and position the microphone audio in the timeline accordingly. And that should do it!

    Sounds difficult? This editing technique is actually easier done than said and guarantees crystal-clear audio quality across all your YouTube videos. Sticking to the audio recorded by your phone or camera may result in a lack of audio clarity, leading to disappointed viewers and ultimately, a disappointing number of YouTube views.

  • Incorporating multiple videos in the same frame: An editing technique that’s commonly used by musicians and bands for their YouTube videos is the incorporation of numerous videos in the same frame. For example, suppose a song consists of drums, bass, guitar, and vocals. In that case, the video may include four separate smaller videos of the drummer, bass player, guitar player, and vocalist playing their respective parts.

    The technique helps to highlight what individual musicians are doing within a song, but there are no rules. Even if you’re a non-musician, you can experiment with this technique in various ways and include it where it fits. However, this technique requires a lot of computing power, so if you own a low-end PC, it would be better if you skipped this or invested in a new PC.

    You could also use this technique along with others to add variety to your video. For example, you could go from a frame that only features the drummer playing to the next where the other band members’ videos come into the picture.

  • Using transition effects such as fade and dissolve: If you want your YouTube videos to have a cinematic look and feel, you could use a variety of transition effects to manipulate how one part of the video moves into the next.

    Fade and dissolve are two of the most popular transition effects and they are mostly used at the end or beginning of a particular section of a video. For example, you could use ‘fade in’ when a new section of the video starts and use ‘fade out’ when the section is about to end. Similarly, you can experiment with the ‘dissolve’ effect as well.

    While transition effects can definitely enhance your YouTube videos, overusing them is not recommended. Too much ‘fading’ and ‘dissolving’ will give your videos a stop-and-start feel and may overwhelm your viewers.

Conclusion

While the techniques we’ve covered in this post are only a fraction of what you can experiment with, these are the easiest to execute and most commonly-used by YouTubers. As you become more familiar with your production software and its features, you can go on to learn, master, and incorporate more techniques.

Simply put, there’s no excuse in today’s times to not put in the extra effort towards editing your videos. Through all the tools and available resources online, you can learn video editing and rapidly improve your skills. Using them to enhance your videos can make you a more marketable YouTuber and help your channel experience sustained growth.

YouTube Shorts: How can businesses use them to their advantage?

Isn’t it amazing how our lives are getting busier day by day? Juggling between your personal life and work, we are seldom left with time to relax. Social media has taken a leaf out of our busy lives, and it is not surprising that short videos are a rage all over social media. After all, who has the time or rather the attention span to watch long videos.

YouTube has recently announced the launch of YouTube Shorts, a new short-form video service. YouTube creators who want to shoot brief but captivating videos using nothing but your mobile phones should definitely check out YouTube Shorts.

If you are a business owner, you must think of new and innovative ways to make people take notice of your products and services. Can the new YouTube Shorts benefit your business?

Let’s find out.

First and foremost, what are YouTube Shorts?

When marketing your business online, you, unfortunately, do not have all the time in the world to give a long drawn introduction to your brand. Can you tell your story in just 15 seconds?

YouTube Shorts allows you to create and upload 15-second videos on YouTube using just your mobile phone. One of its features is a multi-segment camera that allows you to piece several video clips together. Want to add music to your video? You can do so from a large library of songs.

You also have the flexibility to control the speed of your video. Want to shoot hands-free? Don’t worry. It comes with a timer and countdown features to notify you.

With YouTube Shorts, you can take multiple shots of your products, or create interesting animations. You can be as innovative and novel as you please.

How do you create a YouTube Shorts video?

YouTube has decided to roll out Shorts features in a graded manner. So, some features may or may not be available to you at the moment.

To create a YouTube Shorts video, first, find out if you have access to the Shorts camera.

How do you know if you have access?

Go to the YouTube app on your Android phone. Look for the + icon on the app and then select ‘Video’. Do you see the option ‘Create a short video’? If you do, then you have access to the Shorts camera.

You can use the Shorts camera to shoot your video. You can also access editing tools to join many video clips together or record music for your video. You can also use the timers and speed controls to get the desired effect that you envisioned for your video.

What can you do if you do not have access to the Shorts camera?

If you do not have access to the Shorts camera, does it mean that you cannot upload your videos? Of course, not. Probably the Shorts camera feature has not yet been rolled out in your country.

If you don’t have access yet, use your normal camera to shoot vertical videos. You need to ensure that the video length is 60 seconds or less. More importantly, don’t forget to include the hashtag, #Shorts in the title or the description of the video.

YouTube has announced that it would be testing out a section on its homepage highlighting videos created by the Shorts camera. It will also include other vertical videos that are 60 seconds or less.

You don’t need to wait for access to the Shorts camera to start uploading your videos. You can start right away.

Shorter videos take lesser time to upload on YouTube. You would not like to waste precious business hours waiting just for your video to upload.

Where can you find your video on YouTube?

If you go on to the YouTube homepage on your mobile app, you can see a new row for short videos. Your uploaded Shorts videos will appear here.

YouTube also allows you to swipe from one video to the next. You also get the option to discover other similar Shorts videos.

What if you don’t have an Android phone?

According to YouTube, the Shorts version on Android is in the beta phase and it will soon roll out Youtube Shorts for iOS. The feature is only available on mobile phones at the moment. It is not yet clear if the feature would be made available on computers and notebooks.

Why are shorter videos better from a business perspective?

Why are shorter videos better from a business perspective?

You may like to think that commercials are the best form of advertisements. You see these minute-long commercials on television and social media every day. However, think hard, do you actually watch these long ads? No, your interest usually vanishes in the first 10 seconds itself.

As such, shorter videos make much more sense. Here’s why:

People have short attention spans

Your Youtube Shorts content would appeal even to those YouTube subscribers who have short attention spans.

Many viewers consider YouTube ads to be incredibly annoying. To be honest, you must have ignored them too. How many times have you reached straight for the ‘Skip Ad’ button the moment an ad appears? Countless times, right?

Even YouTube seems to have got the message loud and clear. You can now avail of YouTube Premium for an ad-free experience. Do you still think commercials make sense if you are promoting your business on YouTube? Would you like to spend that kind of cash creating something that a majority is only going to skip?

People do not hesitate to see a short video

Has any of your friends ever shared a YouTube video with you? We are sure you must have received such videos innumerable times. What is the first thing you notice? The length of the video.

Say, if your friend had sent you a 20-minute or 30-minute long video. If you are in the middle of work, would you be inclined to watch the video straight away? No, right?

Now, what if the video your friend shared was just 15 seconds long? Would you now hesitate to watch it? You may have a ton of paperwork pending for your business, but you will still take out 15 seconds, won’t you? The same thing applies when you share your YouTube Shorts with your friends and they further share it with other people. No one would hesitate to watch such a short video, which means you can see an increase in your YouTube views.

Shorter videos have higher retention

People tend to remember shorter videos much more than longer ones, even though both of them may be equally enjoyable. It is true that when you watch a long video, you seldom remember it in its entirety. You only remember bits and parts.

Making creative YouTube Shorts for your products or services will have much higher retention than your longer videos. That does not mean that you should stop making long-form videos. In fact, you must keep making these videos. However, a clever idea would be to create your Shorts video in such a way that your viewers are intrigued for more. You could create a longer version of the Shorts video for your YouTube channel. As the views for the longer video increases, you can understand that your real YouTube subscribers are thronging to your channel for more information.

Shorter videos offer more flexibility

You have much more flexibility both in content and style when creating shorter videos. You do not always need to create a video about a product or a service. There are several other ways that you can draw attention to your business.

As a business owner, you must attend a lot of events and conferences. How about a quick behind the scenes video for one of these events? You can also share a piece of news that is relevant to your target audience. If you must talk about a product, how about a couple of tips to use the product? There are endless options that you can explore.

When shooting a longer video you need to have a formal structure and a whole lot of content. For 15-second videos, you just need one topic. You can experiment with different styles and formats so that you reach out to more people consequently bringing growth to your business.

Saves times

Shorter videos like YouTube shorts save time because you do not need to spend hours researching content or writing a script. This can be extremely helpful if you are pressed for time.

Sometimes you may be so caught up in business matters that you may not have adequate time to create a whole video. How do you keep your viewers engaged? Make YouTube Shorts. All you need is your mobile phone and 15 seconds of your time. A quick hello, a brief announcement, or even a gag can help you maintain the connection with your viewers. Also, YouTube shorts can be uploaded in a jiffy.

Conclusion:

As our lives get busier, more and more people are gravitating towards short-form videos. They also tend to go viral much quicker. If you are a business owner, making YouTube shorts a part of your marketing strategy can be a superb move. Your viewers want bite-sized content, and it is time you give it to them.

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