Making Use of Podcasts on Your YouTube Channel

A podcast represents a digital audio file that’s available to download from the Internet and is usually presented in the form of a series where new subscribers can listen to it at their own convenience. Podcasts are typically available on platforms like Spotify, iTunes, and SoundCloud, and their popularity has grown exponentially over the years.

Brands can make use of podcasts to discuss important issues related to their industry, highlight upcoming trends in the sector, and even interview key personalities. Such information can engage listeners and give them an opportunity to find out more about the brand and its stance on various issues.

The growing popularity of YouTube podcasts

Although YouTube is a video platform and isn’t meant for podcasting, a growing number of creators have shown that it can be a great channel to podcast on and contribute to the growth of your brand while helping you get more YouTube subscribers.

As the second-largest search engine in the world after Google, YouTube attracts billions of users. At present, 47% of global music streaming and listening time happens on YouTube. One study found that 43% of people went to YouTube to listen to podcasts in the year 2018. This actually puts YouTube ahead of Apple Podcasts (34%) and Spotify (23%).

Creators today are realizing that they can take advantage of YouTube’s recommendation algorithm by diversifying their content for audiences spread across multiple platforms. It hugely complements other podcasting platforms so that you get more YouTube views and build a dedicated audience of loyal real YouTube subscribers.

The fact that YouTube was bought over by Google in 2006 for $1.6 billion means that you’ll also benefit from search engine optimization and be able to reach out to a much wider audience than what would be possible if you just posted your content on a podcasting platform.

Why upload podcasts to YouTube?

There are many benefits to uploading your podcasts on YouTube that can boost business growth and help you gain more YouTube subscribers. These are:

Access to a wider audience

Podcasting platforms typically attract those within podcast directories and can’t be used to reach out to a wider audience. With YouTube being the second largest search engine in the world today, you’ll have access to a much wider audience than what would be possible on a traditional podcasting platform. YouTube also gives your YouTube subscribers the opportunity to share your videos with others on social networking platforms, increasing the reach of your videos even more.

User-friendly

YouTube is a user-friendly platform for creators as well as YouTube subscribers. The platform is compatible on mobile devices and people can freely watch content that interests them. With almost everyone having a smartphone in today’s world, this provides a massive opportunity to reach consumers through a medium that they find convenient to use.

Opportunity to interact with your audience

On podcasting platforms, your audience can download your content and that will give you an idea of whether or not they’re interested in it. The opportunity to get feedback on it is also limited and you may find yourself requesting your listeners to leave reviews about your podcast. This isn’t the case with YouTube. The platform is naturally a more interactive one where creators and YouTube subscribers can connect in a more personal manner.

Your real YouTube subscribers are free to leave comments giving you feedback on your podcast on YouTube and show how they feel through likes and dislikes. It also gives you an opportunity to interact with your YouTube subscribers a lot more and create a personal connection with your audience.

A platform for all types of content

People come to YouTube to watch content because the platform has all types of content for people to enjoy. Whether someone is interested in comedy, gaming, shopping, beauty, or animals – they’re sure to find something on the platform that’ll interest them. This makes it a great platform to reach out to your audience. Many people may not be interested in listening to a long podcast as it is but may just get interested if there are some visual stimuli to complement the podcast. Podcasts can also be used to discuss more serious issues on YouTube and engage your target audience.

The meta-data on your YouTube podcasts can increase search engine rankings

YouTube videos require you to add suitable titles, tags, and descriptions. This keyword-rich meta-data for your YouTube podcasts can help optimize your videos and get higher search engine rankings. Google also gives preference to visual content, so it’s more likely that your podcast will be seen more easily in search engine results. Great meta-data also means that your video will appear in the recommended videos section, making it possible for people to find you more easily on YouTube.

Tracking analytics becomes easier and more valuable

Tracking analytics becomes easier and more valuable

On Podcasting platforms, the information you can access regarding the performance of your podcasts is limited. On YouTube, detailed analytics are available. You’ll be able to see:

  • How many YouTube views your video got
  • Which videos performed better in terms of watch time and audience retention
  • Audience demographics such as age group, geographical spread, gender
  • How people managed to find your show, whether through a direct search, recommended videos, or even external links

Such detailed analytics will give you a clear picture of what you’re doing right and allow you to make changes to your content based on what is keeping your YouTube subscribers interested.

You can earn ad revenue

You can add ads to your video podcasts on YouTube and earn from ad revenue as you continue to experience business growth. This makes YouTube a good platform to monetize your efforts and earn from your podcasts.

It can help you protect your content

On YouTube, you’ll also benefit from greater protection of your original content. With Content ID, you, as a copyright owner, can take down any original content of yours that has been wrongfully used. This will protect you from having your content stolen and other people earning from it. You’ll also be able to copy strike content that’s identical to yours and earn revenue from it with YouTube podcasts.

Using podcasting on YouTube

The following are some of the ways that you can use podcasts on YouTube:

Publish your audio file on YouTube

This method involved converting your audio file into a video by adding a static graphic image to the background. You can make use of graphic designs from Canva and other platforms to add important information like your logo, brand name, website URL, and other details that you want your audience to know about when they’re listening to your podcast.

While this is an option to upload your podcasts to YouTube, it’s easily the worst option available. Most people don’t want to just look at a screen with a graphic image while audio plays in the background. If you want to stick to using this method for YouTube podcasts, you may find your audience retention rates dropping.

Use a “talking head” video and show your guests on screen

Another way to upload podcasts to YouTube is to directly record yourself during the podcast and add it to your YouTube channel. You can either speak directly into your camera or record yourself in the setting in which the podcast is taking place. Whatever you decide to do, it’s necessary to make sure that you’ve got the right equipment for it. This means having high-quality recording equipment like a good camera, tripod or camera stabilizer, microphone to pick up sounds clearly, and even post-production equipment that will enable you to edit your content.

Seeing one person’s face may also get boring for your YouTube subscribers so you can change it up by making use of platforms that allow you to switch between your face and the faces of guests you are speaking to in the podcast. This will offer some much-needed change for your YouTube subscribers and make the video more interesting for them.

Once you’ve recorded your content, it’s necessary to go through it and edit out any mistakes or pauses so that the final output is a smoothly flowing video recording of your podcast.

Create shorter video clips of your podcast episodes

You don’t have to post your full podcast on YouTube. You can benefit from YouTube’s popularity and use the platform as a promotional tool to direct people to download your podcasts and listen to the full episode from the podcasting platform. Short, engaging clips from your podcasts can be used to direct your YouTube subscribers to the full podcast. You can even generate hype around the launch of a new podcast episode by creating multiple shorter videos on YouTube.

Conclusion

Didn’t think you’d have so much to gain from uploading podcasts to a video streaming platform like YouTube, did you? Well, now you know better. Incorporate YouTube podcasts into your YouTube marketing strategy and watch your channel get more real YouTube subscribers and YouTube views to boost business growth.

YouTube Travel Vloggers: Learning from the Best

The COVID-19 pandemic has made travel and tourism, for the most part in 2020 distant dreams for most. However, more people than ever before have turned to travel vlogs on YouTube during these trying times to quench their thirst for exploring never-before-seen places.

The vlogging trend has revolutionized the way people watch travel films and documentaries, and if you’ve set your sights on becoming a travel vlogger on YouTube, you’re reading exactly what you need to. In this post, we’ll take a look at some of YouTube’s most successful travel vloggers and how you can take your vlogging game up by several notches by taking a few leaves out of their respective books.

1. India in Motion

With 85 videos and almost 148,000 subscribers to date, India in Motion is definitely not up there among the most popular travel vloggers on YouTube in terms of numbers. However, what is really impressive is that behind all the activities that go into operating the channel lies a lone man whose vlogging interests are solely in the high Indian Himalayas’ oxygen-deprived altitudes.

Saravana Kumar, hailing from Tamil Nadu in South India, was once a part of the rapidly expanding global IT industry. However, in 2010, he left the security of his IT job to pursue his passion for photography. Kumar had been experimenting with time-lapse photography for a long time and he decided that no place on Earth would be better for showcasing his talents than the mighty Indian Himalayas.

Since quitting his job, Kumar has traveled solo to some of the remotest regions in the Indian Himalayas and his evolution as a vlogger has seen him publish not just his jaw-dropping time-lapse pieces, but also the lives of those who inhabit the harsh regions.

Kumar is the perfect example of someone who decided to follow his passion, irrespective of the risks involved; something that many of us want to do but very rarely do. His ever-evolving vlogging style and humble and hardworking nature can teach you a lot about how perseverance and the will to improve oneself can reap great rewards in the long run. In one of his recently uploaded videos, he also talks about the importance of investing in proper gear so that vloggers can get the most high-quality footage.

2. Mark Wiens

Aged just 34, Mark Wiens has established one of YouTube’s standout travel vlogs. The unique thing about Mark’s vlogs? They’re mainly about food! Wiens’ love for food and travel from an early age has culminated in his self-titled channel, which has nearly 7 million YouTube subscribers and over 1000 videos.

Wiens’ style of vlogging is one that he has perfected over the years. His first few years of vlogging, under the brand name Migrationology (which was also the name of his blog), laid the foundations for what was to come, as Mark took viewers along with him on his travels, filming his culinary experiences wherever he went. The experiences were incredibly fresh for YouTube audiences, as he mostly chose to eat at humble local street eateries instead of going to fancy and sophisticated restaurants.

As his viewership on YouTube rapidly increased, he started to gradually make money off his vlogging, which allowed him to leave his job as an English teacher to concentrate whole-heartedly on his passions; travel and food. From China to India to Pakistan to Bhutan to Laos to Austria to Turkey, Wiens’ list of countries visited and cultures and cuisines experienced is an ever-increasing one.

Due to the restrictions placed on international travel in response to the COVID-19 pandemic, Wiens hasn’t been able to travel much over the last few months. However, it’s not like he hasn’t been active on YouTube. His YouTube videos during the pandemic have been just as fascinating as the ones that came before. He set up a street food cart at home and tried to recreate some of his favorite food from his travels.

Some of the lessons that you can learn from Wiens’ vlogging style include humility, honesty, and a personal approach that can never be replaced irrespective of the videography tricks that you incorporate into your vlogs. Wiens is also known for his ever-smiling presence, both on and off the camera.

3. Drew Binsky

Drew Binsky is one of the leading names in the travel vlogging community and since his channel debuted in 2012, he has amassed nearly 2 million real YouTube subscribers and uploaded close to 900 videos. His travel vlogging career has seen him go places, quite literally, as his adventures have taken him to 191 countries around the globe.

Drew’s time at junior college in Prague, the capital of the Czech Republic, made him give up on “The American Dream” as he realized that a stable job, marriage, and kids weren’t things that he aimed for in life. His goal became singular; to travel and to make a career out of it.

After Prague, Drew signed up for an English-teaching job in South Korea and he spent eighteen months in the South Korean capital of Seoul, exploring the culture, cuisine, and landscape on offer. He started building up his online reputation through blogs and active social media use and soon after, YouTube happened and there was no looking back.

Drew has documented his travels in an extremely detailed manner and his vlogging style is focused not just on his travels and experience, but tips worth sharing with fellow travel junkies as well. Some of his videos, such as ‘6 Tips for Traveling India’, ‘8 Budget Tips to Travel Europe on $30/Day’, and ‘AFRICA: Top 12 Travel Tips’ have amassed over a million views.

Drew’s YouTube vlogging schedule should teach several things to aspiring vloggers. For starters, Drew is the epitome of the YouTube content creator who posts new content almost every day. His variety of content is also a major reason why he has such a huge following. So being regular with your YouTube content and having variety in your arsenal are two major lessons that you would do well to learn from Drew.

4. Kara and Nate

Kara and Nate’s travel vlogging story is straight out of a fairy tale, as the two have been dating since their high school days in Nashville, Tennessee. The couple’s travel adventures began in 2016 when they initially decided to spend a year on the road after having saved more than 2 million miles and points.

However, once they got a taste for vlogging and started uploading their travel stories on YouTube regularly, they decided to keep traveling and that decision turned out to be the best one they’d made since starting their YouTube channel. Since 2016, the couple has posted more than 700 videos, with no less than 6 uploads on some weeks. Their channel is regarded as one of the fastest-growing travel vlogging channels on YouTube.

Having traveled over 100 countries so far, Kara and Nate’s vlogging standards have remained consistently high, which even earned them a Shorty Award. From plans to settling down and starting a family to deciding against it and in favor of earning through traveling, Kara and Nate have had to make some tough calls as a collective but there’s enough proof to suggest that those tough calls have been worth it.

Kara and Nate are nothing short of inspirational for couples who want to start their YouTube channels and earn from them. As an aspiring YouTuber, you only have to take a look at the amount of work they put into their channel and across all their social media pages; work that resulted in the rapid growth of their online reputation as vloggers who put out quality content, day-after-day, week-after-week.

We’ve only covered four YouTube channels on this list; four channels that we found extremely inspirational for aspiring travel vloggers hoping to make their names on YouTube. Some of the honorable mentions go out to the following vloggers:

  • Hey Nadine (489,000 subscribers, 680 videos)
  • FunForLouis (1.99 million subscribers, 1,837 videos)
  • Bald and Bankrupt (2.18 million subscribers, 207 videos)
  • Indigo Traveller (780,000 subscribers, 333 videos)

The four vloggers we’ve traveled in detail and the four we’ve given honorable mentions to in this post are only a fraction of the travel vlogging community on YouTube. To help yourself realize your dreams of inspiring the world with your travel stories on YouTube and earn your livelihood at the same time, you should follow as many vloggers as you can so that you can get as many ideas as possible to come up with your unique take on showcasing your travels in this big and beautiful world.

Before we put an end to this post, we’d just like to remind you that when you start your YouTube travel vlogging channel, don’t focus too much on the numbers when it comes to YouTube views, likes, and subscriptions. Have a plan, get the gear you need to cover your travels, and just start doing it. If you maintain a regular posting schedule and actively promote your content across all your social media pages, you’re certain to make a mark with your travel vlogs.

YouTube Marketing Tips for Independent Musicians

Before YouTube came along and established itself as the biggest platform for video-based content, independent musicians had a hard time trying to promote their material. Their lack of resources compared to artists and musicians backed by big record labels prevented them from reaching out to audiences around the world. However, those days are long gone, as YouTube has leveled the playing field to a large extent.

In today’s times, an independent musician has just as much potential of making it big on YouTube as someone who has a lucrative record deal. In this post, we’ll share some of the handiest YouTube marketing tips for independent musicians. So if you happen to be one, sit back and read on if you want more YouTube subscribers to further your musical ambitions.

1. Make some room for covers

Your hard drive may be full of original compositions that you put your heart and soul into, but that doesn’t guarantee success when you upload and publish them on YouTube. Until you’ve established a loyal band of supporters on YouTube, you can expect the vast majority of YouTube users to ignore your original music and this is especially true for musicians who have just got their YouTube channels up and running.

Instead of trying hard to get people to listen to your originals, it’s better to focus on doing covers for the first few months. Take Boyce Avenue for example. The Florida-based band, started by brothers Alejandro Manzano, Fabian Manzano, and Daniel Manzano, started uploading their renditions of popular songs both past and present on YouTube in 2007. Their consistent uploads and top-notch performances earned millions of views across many of their videos.

The band also kept working on their original material and released their debut album, ‘All You’re Meant to Be’, in March 2008. Their continuing success resulted in a lucrative record deal with the Universal Republic in 2010. Today, the band boasts of its own record label and, alongside producing its own content, promotes the work of younger musicians.

2. Create tutorials

If you want to make a living off your musical talents, you don’t necessarily have to be churning out covers and originals every week. One of the best ways for independent musicians to establish themselves on YouTube is by creating tutorials, as there will never be any dearth of those who want to learn how to sing or play a certain instrument. Your tutorials may focus on mastering certain techniques or they may be about mastering a particular song.

Marty Schwartz, a guitar teacher on YouTube, is one of the biggest examples of musicians who have managed to carve out careers on YouTube through teaching alone. As of today, his channel boasts of more than 2 million subscribers, and he is one of the most trusted guitar teachers there are, especially when it comes to learning popular pop and rock songs.

Before his YouTube career, Schwartz was a music teacher at an elementary school. However, he ended up losing his job, which was a blessing in disguise, as he took to YouTube to showcase his guitar playing skills to learners around the globe. From Led Zeppelin to Radiohead to The Beatles, Schwartz has uploaded in-depth lessons for hundreds of popular songs and at present, he earns a six-figure pay from YouTube alone every year.

3. Combine music with comedy

Suppose you’re a musician with a sense of humor. In that case, you can take inspiration from content creators like Jared Dines and Stevie T. Dines, a multi-instrumentalist, and Stevie T, a guitar player, have perfected the art of incorporating music across their videos, which are essentially a mix of music and comedy.

Dines, who has nearly 3 million real YouTube subscribers, started as a cover artist who would mainly upload metal renditions of pop songs. Over time, he switched up his game and started doing parodies and collaborations with other independent artists on YouTube, including Stevie T.

Canadian Stevie T’s rise to YouTube fame started with metal covers, but what got him going were parody videos where he used to mimic the limited guitar-playing abilities of popular artists like Lil Wayne and various subgenres and subcultures within metal. His ‘How to Play Guitar like Lil Wayne’ video, uploaded 9 years ago, has amassed over 5 million views. Several other videos on his channel have over a million views.

4. Be active and consistent across the social media spectrum

YouTube is undoubtedly one of the best social media platforms for independent musicians to grow big and in time, earn their livelihoods. However, relying on YouTube alone is a big mistake, as you’d have to be more reliant on your subscribers to do your sharing for you.
If you really want your YouTube channel to take off and become big, you’ve got to be active on other popular platforms such as Instagram and Facebook as well. Across all your YouTube videos, including calls to action (CTAs) to encourage your YouTube fanbase to follow you on other platforms and once you publish a video on YouTube, share its link on all your social media pages. If a loyal follower misses a YouTube notification, this practice can be incredibly helpful.

You’ll also have to create a consistent image across all your social media profiles. For example, if you’ve created an image for your latest YouTube upload, you should share the same image on Facebook and Insta for consistency’s sake. Your profile pictures across all your social media platforms should be the same as well, which will make it easier for new fans to find and follow you.

5. Invest in audio and video equipment

As YouTube is a video-based platform, you need to ensure that your videos look good and the best way to make that happen is to invest in a good camera and a tripod stand. Having these two things in your locker would help you shoot your videos by yourself and you can also experiment with numerous angles to create different vibes for each video you publish.
It’s also recommended to invest in good video editing software that allows you to add effects and transitions to your videos to spice them up. With video editing software, you can also create unique lyric videos for your original material. Lyric videos are ideal for independent musicians who don’t have the financial resources to shoot a full-blown music video.

Similarly, you need to get your audio gear in order as well, as the days of recording audio using mobile phones are well and truly gone. Entry-level sound interfaces are quite reasonable and when you combine them with digital audio workstations (DAWs) like Ableton, you can record high-quality audio to complement your high-quality videos. In the process, you’ll learn a lot about audio production as well.

6. Collaborate with other independent musicians

Collaborations have become easier than ever before and they offer great ways for independent musicians to help each other experience sustained growth on YouTube. If you’ve never collaborated with a fellow YouTuber before, here are a few steps that you can take to get a productive conversation going with a potential collaborator:

  • Find a musician/content creator in your niche. For example, if you’re primarily a rock musician, look for other independent rock musicians on YouTube.
  • It’s recommended to seek out someone who has more subscribers and whose videos get more views consistently.
  • Create a shortlist of potential collaborators and get in touch with them to discuss your ideas.

Note that before approaching a more successful YouTuber in your niche for a collaboration, you need to have a certain standing of your own. No one would want to collaborate with someone whose content doesn’t consistently generate YouTube views.

7. Persevere

In the mid – the late 2000s, when YouTube was still not as big as it is today, it was relatively easier for independent musicians to establish themselves on the platform. However, the scenario is very different. Almost every niche you can think of is now full of talented individuals who have garnered loyal supporters and it’s getting more and more difficult for up and coming YouTubers to generate views and subscribers.

The trick is to persevere and stick at it without overthinking about the views and subscriptions. In the first few months of your journey on YouTube, you may find that even uploading high-quality content is not enough to garner new subscribers, which may lead to a lack of motivation. If you experience a similar situation, you shouldn’t lose hope.

Keep improving your musical skillset along with your audio and video production abilities and be regular with your uploads. If you keep the aforementioned tips in mind and get the basics right, you will get the viewers and listeners that you deserve sooner or later.

There’s no one better than Canadian rapper Tom MacDonald to look up to for inspiration. The professional wrestler-turned-rapper uploaded his first video in 2014 and recently, he crossed one million subscribers based on a production team that consists of just him and his girlfriend.

Scheduling Videos for Your YouTube Channel

If you’re creating content for your YouTube subscribers in the hope that you get more YouTube views and boost business growth, you’re going to have to maintain consistency. Your audience needs to see regular content from your channel to remain engaged and this isn’t easy. Inspiration for videos may strike all at once while at other times, you may find yourself stuck trying to plan the next video you want to publish.

Scheduling your videos for YouTube is a great way to maintain consistency on your channel and keep track of your content through a social media calendar. This way, you’ll be ensuring that your audience has access to quality content on a regular basis and targeting your videos at a time that’s optimal for your YouTube subscribers.

Importance of scheduling your videos for YouTube

Consistent posting

The most obvious reason to schedule your YouTube videos has to do with the fact that you need to maintain consistent activity on your YouTube channel and scheduling serves as a calendar for your social media content. Regular activity on your YouTube channel shows that your channel is a legitimate one and this can help you gain more YouTube views and gather more YouTube subscribers.

Boosting YouTube search rankings

The more consistently you post, the higher up your videos will rank in YouTube’s search engine rankings. New videos experience boosted SEO in the 1st week after being published so you’ll be able to boost your search engine rankings with every new video you publish. This will help you reach out to a larger audience and boost the growth of your channel.

Targeting at optimal times

Your YouTube subscribers may be scattered all over the world and it’s difficult to cater to every individual at the right time due to the presence of different time zones where your YouTube subscribers live. You can derive insights from monitoring your YouTube Analytics and see which groups are watching your videos the most and from where these views are coming from. This way, you’ll know when your videos typically get more YouTube views and you can schedule your videos based on that time. You don’t have to worry about waking up at odd hours of the day just to cater to your audience in a different time zone.

Creating anticipation from your real YouTube subscribers

When you schedule your posts on a regular basis, your real YouTube subscribers can have something to look forward to. You don’t have to post too many videos in a month. Having a catchy video segment that you want to publish as a series on every 3rd Monday of every month can create anticipation for your videos among your real YouTube subscribers. This sense of anticipation and excitement will help to create hype around the release of your next video.

Challenging yourself

By committing to scheduling your videos as per a social media calendar, you’ll be challenging yourself as a content creator to come up with new ideas for your next video. This will stimulate your creativity and increase your commitment to developing high quality content.

How to schedule your videos for YouTube

Verify your account

You will first need to unlock the scheduling feature for YouTube videos by getting your account verified. You can check whether or not you’re already verified on the YouTube Studio which will allow you to access your channel dashboard. Go to Settings and then click Channel and Feature eligibility. Scroll down to the bottom of this section and you’ll find Status and Features. This will show you if your account is verified or not. If it isn’t, you can begin the verification process.

For this, you have to enter your country of work and phone number to receive a verification code. A 6 digit verification code will either be sent to you through text or automated voice message. Enter this code in the box provided and submit it to get verified.

Scheduling your videos from YouTube

  • Upload your video by clicking on the camera icon or Create button.
  • Add details like video title, description, and thumbnail image. Select the playlist for your video and add any age restrictions you want.
  • Once you get to the Visibility tab, you’ll see the option to either save, schedule, or publish your video. Select if you want a public or private video when it’s published.
  • Choose the Schedule option and select the date and time for your video to get published.

Scheduling your videos from a phone

If you want to schedule videos for your channel from your phone, you need to download the YouTube app and YouTube Studio app. Upload your selected video to the YouTube app and add the title, location, and description. The video should be marked private when you upload it.

Go to the YouTube Studio app and view the private video you just put up. You can edit this video by clicking the pencil icon in the upper right hand corner. Select the Scheduled option instead of private here and choose the date and time you want your video published. Save it to your list and you’re done.

Editing a scheduled YouTube video

  • To edit your videos after scheduling, go to uploaded videos and choose the edit tool.
  • Make edits by selecting the Basic and More Options tabs. You’ll be able to change the title, description, as well as date, and time of publishing.
  • To edit content in the video, choose the Editor, the 3rd option in the left hand column. You can make any changes you want to the video content here.

Deleting a video

Go to your uploaded videos on your YouTube channel and click on the box to the left side. Select Delete Forever from the dropdown menu that shows More Actions.

There are also several external tools such as Hootsuite and TubeBuddy that can help you schedule your videos, make edits to them, and delete them from the content on your YouTube channel.

These super easy steps are totally worth it when you consider all the benefits that scheduling your YouTube video offers.

Tips for scheduling your YouTube videos

Pay attention to what your audience needs

It’s important to know what your audience is looking for and when you can engage with them the most. Track YouTube Analytics and monitor your key metrics to see which is the demographic that’s engaging with your content the most and what time they’re engaging the most. This will enable you to cater to their needs better.

Describe the content of your videos

A great video needs to be backed by great writing. Pay attention to the title, description, and tags you use for your scheduled videos. Make it a point to include keywords early on in the content and captivating descriptions so that you can optimize your content for search engines and get higher search engine rankings. This will make it easier for potential YouTube subscribers to find you and allow you to reach a wider audience. Ultimately, this is beneficial if you want to achieve channel growth and make your brand a successful one through YouTube marketing.

Check out your competition

If you want to get ahead and achieve success with your YouTube marketing, you need to keep a close eye on your competition. After all, if you want to achieve an edge over your competition, you need to understand everything you can about what works for their content and what doesn’t. Pay attention to when your competition usually schedules their videos and track the kind of engagement they get on their videos in the form of YouTube views, likes, comments, and growth in YouTube subscribers. By studying your competition well, you’ll be able to capitalise on their successes and work towards avoiding their mistakes.

Track your content calendar

Keep a track of your content calendar to see if you’re meeting the goals you’ve set for yourself. It’s important to be realistic and consider how much time you can dedicate towards your YouTube marketing strategy. Manage your time well and spread your videos for scheduling so that your content calendar doesn’t overwork you. You’re going to have to continue scheduling your YouTube videos to see the results you’re expecting so make sure you’re on top of your content calendar. You need to decide the frequency of postings based on how much free time you actually have to work towards your YouTube marketing strategy.

Conclusion

Scheduling videos offers a convenient way for you to ensure you maintain consistency on your YouTube channel without overburdening your YouTube subscribers or experiencing burnout from content creation. This super easy process of scheduling can be done through YouTube directly or even through the use of dedicated tools that offer scheduling features. It’s a great way for you to continue putting out high quality content on your channel and show your real YouTube subscribers that you’re committed to delivering quality content to them on a regular basis.

The Vital Metrics You Have to Track for Measuring Your Success on YouTube

Every YouTuber harbors dreams of hitting the one-million-subscribers mark, and while some manage to fulfill theirs, most fail. You wouldn’t be entirely wrong to think that the failures are down to content creators just not putting enough effort into their YouTube endeavors, but you wouldn’t be completely right either.

Numerous talented YouTubers put their hearts and souls into their respective channels. Still, they never get the kind of recognition that they deserve simply because they’re not tracking the right metrics. YouTube Analytics is the platform’s built-in tool that is meant to help content creators understand the numbers that dictate the rise or fall of their channels, and if you’re a YouTuber who wants to go the distance, it’s about time you familiarized yourself with the metrics that matter.

1. Demographics

Let’s say you get to a few thousand YouTube subscribers after you’ve successfully managed to stick to a content posting schedule, and you want to know more about the people who’re following you. The YouTube Analytics tool has a Demographics page that will allow you to gain greater insight into your audience by classifying them using the following criteria:

  • Age
  • Gender
  • Geographical location
  • The device used to view your content

Each criterion will give you statistics that you can use to create more diverse content for specific audience groups. For example, if you are a YouTuber based in the USA and your content has really caught on with people living in India, you can take advantage of your rising popularity in the world’s second-most populated nation by making videos on subjects that have relevance for Indian audiences. In the process, you can expect to earn more likes, shares, and, most importantly, subscribers.

The Demographics page also allows you to go into the details of the people who view your content from each country. Simply select a country to open up more details such as gender and age graphs particular to that country.

2. Traffic sources

Not everyone who views your content finds it in the same way. While some may find out about you and your YouTube channel through ads, others may find it on a list of suggested videos or through a YouTube search. You must understand how your audience is making its way to your videos and the ‘Traffic Sources’ metric allows you to do just that.

Simply open the Traffic Sources pages on the YouTube Analytics tool and you’ll be able to see multiple sources of traffic that have led people to your channel. Along with traffic sources, you’ll also be able to view statistics such as Watch Time, Views, and Average View Duration.

The most telling statistic among the ones you’ll find in the Traffic Sources page is the average view duration, which will tell you what kind of time viewers from a specific traffic source are spending on your videos. The traffic source with the highest average view duration is your strongest source of ‘quality views,’ and you should prioritize it over all other sources.

For example, suppose the average view duration is highest among viewers who find your videos through YouTube search. In that case, you can take several steps to optimize your videos to become more prominent across YouTube search results pages. Creating eye-catching thumbnails and optimizing keywords are some of the ways to ensure that your videos are more likely to be discovered by users who use YouTube search more than any other feature on the platform to find new content.

3. Real-Time report

The Real-Time report allows you to measure the views being generated by your videos as they are being generated. Unlike YouTube’s verified view count that appears on your dashboard (generally after a two-day lag), the Real-Time report gives you statistics based on how viewers across YouTube have engaged with your videos over the last two days and also the last hour.

To make the most of your Real-Time report, you have to know a simple trick to find out on which platforms your video has been shared apart from YouTube. For this trick, you need your YouTube video ID, which is an alpha-numeric code assigned to each video. To find the YouTube ID of any of your videos, simply open up the video and click the ‘Share’ button. A section underneath the ‘Share’ button will pop up showing a URL, and the alpha-numeric code that you’ll see after the last slash in the URL is your video ID.

Now that you know your video ID, do a simple Google search using the following search query:

Youtube Video ID -site:youtube.com

If your video ID is Ilsmj420, then your search query will look like:

Ilsmj420 -site:youtube.com

When your Real-Time report displays a sudden spike for a particular video, it’s time to conduct a Google search using this type of search query. In the results, you’ll be able to zero in on all the places that your video has been shared, allowing you to visit those places and engage with new people (potential YouTube subscribers). Use this technique to find more takers for your videos and also enhance your image and reputation within different social media circles.

4. Audience Retention

Let’s talk about two different views on a particular YouTube video that you uploaded; the first one lasted from the first second of your video to the last, but the second one lasted only till the two-minute mark. Now, what if most of your views for that particular video are of the latter sort? It won’t make for good news, particularly if it’s a ten-minute video, right? But at the same time, it’s the sort of information that can help you finetune your future videos.

The way that you can get this information is through the ‘Audience Retention’ page on the YouTube Analytics dashboard. Through graphs, this page gives you vital information regarding the moments during which your videos that manage to retain maximum viewers and also the moments where your viewers move on to some other video. Use the tabs ‘Absolute audience retention’ and ‘Relative audience retention’ to get more in-depth information.

Once you extract the valuable information that the Audience Retention page has to give you for a particular video, you can pinpoint the things you got right and more importantly, the things you got wrong. While undoing the wrong things is not very feasible for a video you’ve already published, you can certainly not make similar mistakes in the videos you’ll make in the future.

For example, incorporating calls-to-action (CTAs) sparingly throughout a video can help in retaining audiences. Properly placed CTAs can also give you more YouTube likes and subscriptions.

5. Playback Locations

Just because you published a video on your YouTube channel from your desktop doesn’t mean that all your viewers have to view the video on YouTube itself from a desktop. The ‘Playback Locations’ page classifies locations into three categories; YouTube watch page, YouTube channel page, and Embedded in external websites and apps. You’ll also see watch time, views, and average view duration along with the three categories.

Suppose a particular video generates maximum views and average view duration through your YouTube channel page. In that case, it means that the majority of your real YouTube subscribers are making their way to your channel and then viewing your content. In such a situation, you need to put as much effort as you can towards your YouTube channel to make it an immersive place for viewers.

However, suppose you see that most of the views for a specific video are being generated on embedded links across external apps and websites. In that case, you have to find a way of reaching out to the viewers on those platforms and encourage them to visit your YouTube channel. Success across external websites and apps also means that there is potential for you to hook up with different websites in the future to promote each other’s content/products/services.

How to access YouTube Analytics

If you don’t know how to access YouTube Analytics, read the following steps:

  • Use your YouTube credentials to log in to your account
  • Go to the ‘Creator Studio’, which you’ll see after you click on your profile icon (top right corner of your YouTube page)
  • In the Creator Studio dashboard, you should see a menu on the left-hand side with the ‘Analytics’ option
  • Click on the ‘Analytics’ option to arrive at the YouTube Analytics dashboard

YouTube Analytics gives users the option of exporting datasets as CSV text files or Excel spreadsheets, which is ideal if you want to gain more insight into the workings of your YouTube channel by yourself.

Conclusion

While there are several other metrics that you’ll find in your YouTube Analytics dashboard, the five that we’ve listed on this post are undoubtedly the most important for sustained growth on the world’s largest video-centric social media platform. To ensure that you survive and thrive on YouTube for a long time to come, you have to assess your videos using YouTube Analytics periodically. Most YouTubers who have made it big now have their very own analytics teams, but if you’re just starting, YouTube Analytics is more than enough for you to make sense of your numbers.

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