Have You Got the Right Camera Stabilizer for Your YouTube Videos?

If you want to boost business growth through YouTube marketing, you’re going to have to create videos that your YouTube subscribers will love and look forward to. One critical aspect of creating excellent videos is ensuring smooth and steady shooting so that there aren’t jerky movements in the video. Unsteady videos can impact your YouTube views to a great extent and reduce the number of real YouTube subscribers on your channel.

Not only do shaky videos result in poor quality videos, but they are also extremely distracting for viewers. Using a camera stabilizer can solve this issue.

What is a camera stabilizer?

A camera stabilizer refers to a mountable rig that functions to avoid unnecessary motions so that the steadiness of footage can be maintained while shooting. These are based on the weight of the camera and come with a variety of features so that your YouTube subscribers get clear, steady footage without being distracted by jerky movements.

What are the types of camera stabilizers?

Handheld stabilizers

Such stabilizers don’t have a 3-axis gimbal or vest system and aren’t too expensive. They allow for smooth operation and heavily rely on the operator.

3-axis gimbal

Here, there’s a set of rotating gimbals that can make instant adjustments on the basis of gravity so that stable footage is available. It consists of a pivoting mount, and the object can rotate around a single axis. These are electronic, often relying heavily on charge time and battery.

Vest stabilizer system

Such stabilizers have springs, multi-axis gimbal, a vest attachment, weighted sled, and iso-elastic arms.

What are the functions of a camera stabilizer?

To absorb movement

The built-in components of a camera stabilizer help to absorb tiny movements made unintentionally so that you get steady footage.

To stabilize the camera

The right camera stabilizer provides a steady base for the camera to help stabilize it. This can be through use of a monopod or tripod or even a harness that helps the camera rest against your shoulder or arm.

To allow free movement

Camera stabilizers allows for free movement and easy adjustment of the shot angle through use of a sliding track, pivoting plate, or adjustable post.

To support gear weight

The right camera stabilizer will be able to support the weight of the gear you have and prevent you from getting arm fatigue.

When you use a 3-axis gimbal, you’ll be able to keep objects on the plane you desire while stabilizing the pan, tilt, and roll of the camera. Such systems can track the operator’s motion and compensate accordingly by distinguishing between deliberate and unintentional movements.

Panning

If you’re following an animal or a runner in a scene, a gimbal will help to steady the motion of the camera on the horizontal axis.

Rolling

Roll stabilization is possible with a gimbal where the subject is still in the frame while you move forward or backward in position.

Tilting

A gimbal can help to steady your footage while the camera moves up and down a vertical plane.

What should you consider before choosing the right camera stabilizer for your videos?

If you want to create videos that help you get a dedicated community of real YouTube subscribers and more YouTube views, using a camera stabilizer is necessary, but which one should you buy? Here are some factors to consider when selecting the right camera stabilizer for your YouTube videos.

Cost

What you’re willing to spend on a camera stabilizer is a big consideration when choosing one. Prices vary depending on the features offered on different camera stabilizers. Basic camera stabilizers cost lesser and typically have a single-axle gimbal or handle equipped for use with lightweight cameras or smartphones. Mid-range camera stabilizers are typically made for heavier cameras like DSLR and come with braces that can support the stabilizer’s weight. High-end stabilizers usually have 3-axis gimbals and can support the weight of larger cameras and lenses. They often also allow for the addition of other gear like microphone or lights.

Camera used

Cameras and stabilizers need to be compatible, so it’s a good idea to have your camera first before choosing a stabilizer. Your choice of stabilizer will depend on the weight of the camera as well as other features and accessories that the camera may need when used with a stabilizer. Pairing your camera with the wrong stabilizer can actually result in poor quality footage. One hand stabilizers typically support lighter setups and can help you shoot in tighter spaces whereas two hand stabilizers are meant for heavier camera setups. Checking how versatile the stabilizer is in terms of what types of cameras it is compatible with can also help you make the right decision.

Accessories

If you’re going to be adding other gear to your stabilizer, you need to ensure it’s suited to handle accessories, whether these are monitors, lights, or microphones. Some even have arm extensions and extra battery life options. Stabilizers with compatible accessories can make your video shooting a lot easier and give your YouTube subscribers videos worth watching.

Electronics

There are motorized as well as non-motorized camera stabilizers. Motorized stabilizers make use of either lithium ion or alkaline batteries and allow for easy shooting as you frame shots. They can also be used on a cart or wagon as dolly, meaning that you don’t always have to be next to it. They do however, weigh more and have concerns with battery life that you may want to consider before buying. Non-motorized options allow for greater control while shooting and don’t suffer from battery life drawbacks.

Ease of use

A stabilizer with several features won’t benefit you if you simply don’t know how to use it. To derive benefits from the use of a camera stabilizer, ease of operation is essential. Make sure you choose one where you understand how to use its various features to make the best use of it.

Portability

If you’re planning to shoot your videos outdoors or at different locations, you’ll need to invest in a portable camera stabilizer. It should be light enough to be carried to different locations easily, yet sturdy enough to support your camera and steady the video footage.

Ergonomics

Long shooting duration will require you to use a camera stabilizer best suited for such requirements. Whether it comes with an extended handle or a quick-release base plate, you must choose a stabilizer that can support the payload for longer shooting durations so that you don’t suffer from fatigue in making adjustments while shooting.

Some of the best camera stabilizers to consider using

Here are some of the popular choices for camera stabilizers, whether they’re handheld stabilizers, 3-axis gimbals, or vest stabilizer systems.

Handheld stabilizers

Yelangu S60T CF Handheld Stabilizer

  • For DSLR and mirrorless cameras (up to 6.6 lbs)
  • No battery needed
  • Several quick release plates

CAME-TV P06 Carbon Fiber Stabilizer

  • Supports up to 6.2 lbs
  • Compact with no battery requirement
  • Easy balancing

Glidecam XR-Pro Handheld Stabilizer

  • Supports up to 10 lbs
  • Light/portable
  • Usable in high moisture conditions

Glidecam HD-Pro Handheld Stabilizer

3-axis gimbals

Zhiyun-Tech Smooth 4 Phone Gimbal

  • USB port for phone charging
  • Larger range for tilt and pan
  • Compatible with third party apps
  • Larger focus/zoom wheel
  • Vertigo dolly/zoom mode
  • Lithium ion batteries can run for 10-12 hours

Zhiyun-Tech Crane v2 3-Axis Gimbal

  • Supports up to 7lbs
  • 360° degree rotation
  • Many modes and attachable lens support
  • Long battery life

DJI Ronin-S 3-Axis Stabilizer

  • Supports up to 8 lbs
  • Greater stability and protection of internal components
  • Quick balance
  • Several modes for locking, barrel rolling, or low hanging your camera

DJI Ronin-M 3-Axis Gimbal Stabilizer
DJI Ronin 2 3-Axis Gimbal Stabilizer
Freefly MōVI Pro Handheld Bundle

Vest stabilizer systems

Glide Gear DNA 6002 Vest System

  • Supports up to 12 lbs
  • Adjustable vest size
  • No batteries needed
  • Sturdy build

CAME-TV Pro Camera Vest System

  • Supports 5 lbs-33 lbs
  • No batteries needed

Steadicam AERO 15 Vest System

  • Supports 8 lbs-10 lbs
  • Built for DSLR and mirrorless cameras
  • Allows accessories to be attached

Steadicam Zephyr Vest System
Basson Endless 2 Electro Vest System

Tips for using camera stabilizers

Practice as much as you can

If you want to learn to take quality videos using a camera stabilizer, there’s no alternative to practising. You need to be able to operate the stabilizer properly if you want to boost business growth with your videos, so do your research, ask questions, and practice using your camera stabilizer for shooting different types of videos.

Balance the subject in your frame

Use the camera stabilizer to frame your subject and select a reference point to follow for the shot. This can really help to accentuate your footage and help you stand out so that you get more YouTube views on your videos.

Communicate a story

You can create a story for your YouTube subscribers even through the framing of your shots. Giving your shots a definitive beginning, middle, and an end will keep things interesting for your audience and help you get more YouTube views in the long run.

Conclusion

On a platform like YouTube where there’s so much competition, it’s hard to imagine boosting business growth without creating high quality videos. Investing in camera stabilizers are well worth it if you want to give your audience smooth and steady videos that will get them to come back for more.

Making the Right Use of YouTube Live

With YouTube putting out new features to facilitate better interactions between creators and their YouTube subscribers, it’s essential for businesses to step up and make full use of the latest YouTube updates. YouTube Live is one such feature that allows for business growth by helping brands reach their target audiences in real-time and build engagement. Videos streamed on YouTube Live will be kept on the left of YouTube’s homepage and can help you generate multiple YouTube views. Higher engagement rates on YouTube can boost your channel in YouTube’s search results, resulting in you getting more real YouTube subscribers for your channel.

This feature is offered on three platforms:

  • YouTube.com
  • YouTube Gaming
  • YouTube mobile app

Viewers can find your videos in your channel’s Live section, but your videos can also pop up on the homepage of those who have watched your other videos or many videos that are similar to the type of content you make.

Benefits of using YouTube Live for your business

In a world full of competition, you need to do something different to stand out. Consumers need to feel a more personal connection to your business if you want to build a long term connection with them. For this reason, YouTube Live makes a lot of sense for businesses to use. It can help your real YouTube subscribers feel more connected to you and establish a more personal relationship between you and your target audience.

The option for viewers to engage in Live chat directly with your brand gives them the opportunity to express their thoughts and seek answers to any questions that they may have. The same level of engagement just isn’t possible using a blog post, normal channel video, or an episode of a podcast. Setting yourself apart from your competition will ultimately lead to an increase in the number of YouTube views you receive, which can boost the growth of your brand.

Starting to stream using YouTube Live

First, you’ll need to verify your channel for your YouTube subscribers if you haven’t done ti already. To do this, visit www.youtube.com/verify and add your verification code along with the phone number.

On the desktop, you must visit www.youtube.com/dashboard and select the Create button on the top right. Then choose the Go Live option. Your account will be activated for live streaming in 24 hours. For mobiles, you must have at least 1000 YouTube subscribers to live stream. Open the app and select the camcorder icon on top, then click on Go Live.

You can either record using a webcam, your mobile camera, or an encoder. While a webcam and mobile camera may be convenient, they don’t allow you to take stream at the same quality that an encoder does. An encoder is streaming software that compresses your video and audio for live streaming on YouTube. Using encoders, you get videos with higher quality audio, and you can make use of several cameras.

On desktops

Visit www.youtube.com/dashboard on a Firefox 53+ or a Chrome 60+ browser and click the camcorder icon. Choose Go Live and the webcam option. Adjust privacy settings and add a title. You can add descriptions, monetization, promotions, and enable/disable live chat options. A webcam thumbnail photo will instantly be added by YouTube, which you can make adjustments to. Then record your live stream and when you want to stop, click on the end stream option at the bottom of the video.

On mobiles

Go live through the camcorder icon from the YouTube app and adjust your privacy settings. Add your title, description, and select other details from the Show More section. These details relate to promotion disclosures, live chat enabling/disabling, monetization, and age restrictions. You can then click a photo or upload another thumbnail and then share the link on social media. You can stream clicking on Go Live, and when you’re done, select Finish.

With an encoder

You have to download the encoding software and choose the camcorder icon. Select Go live and Stream. You can either choose a new stream or choose to copy and create from previous settings if you’ve livestreamed before. You’ll then have to add a title, category, thumbnail, description, and edit privacy settings. Schedule your stream, enabling monetization on it before you create a stream. In your Stream settings, copy your stream key which is usable for future streams too, although you do have the option of saving several stream keys. Enter the stream key in your encoder and move back to the YouTube dashboard to start your stream.

Boosting growth in engagement rates using YouTube Live

Plan ahead

You need to have a clear goal in mind before live streaming. Your approach depends on what your specific goal is. Are you looking to boost sales? Do you want to generate more YouTube views for your videos? Do you want to do a product promotion? Everything must be clearly planned, including who will be moderating the comments on your live chat. Why a livestream would work better than a regular video is also a question you need to answer before going live. You must also ensure:

  • You have a specific title with keywords
  • An excellent description that has keywords front-loaded, with links, information, and 15 hashtags
  • Select a thumbnail image with the resolution of 1280×720 with 640 pixels minimum width
  • Have a script ready even if it’s just in the form of simple bullet points
  • Be clear about the outcome you want from your live video and ensure you include the call to action in your script as well as description
  • Connect your YouTube channel with your social media accounts so that it’s easier for you to share your live video.

YouTube Analytics will be able to show you when your videos get the most YouTube views

Pick the right time

YouTube Analytics will be able to show you when your videos get the most YouTube views. Make sure you also pay attention to the global spread of your YouTube subscribers so that you pick a time that will work well at several time zones. You can even put out a poll or a question to your audience asking them for most preferred viewing times. Be sure you maintain consistency with regular postings so that your real YouTube subscribers can anticipate your next livestream.

Don’t skip optimization of your setup

Because you won’t be able to edit anything once it’s live, you need to make sure you have optimized your setup.

  • Frame your shot in such a way that it’s not distracting or inappropriate. Also make sure you don’t have any confidential information in the background.
  • Make lighting adjustments so that the subject is well lit and be sure to avoid shadows.
  • Run a sound check so that you’re confident of the acoustics and make sure you’re recording in a quiet place.
  • Keep the batteries charged and if you can, stay connected to a power source.
  • Do a speed test for your connection to ensure it can support 10MB data/minute.
  • Keep notifications and ringers off.
  • Make sure you have water nearby in case of coughs/a scratchy throat and keep tissues handy just in case.

Don’t forget to promote

Promote your live stream event on YouTube as well as other platforms to gain a larger audience. For YouTube, you can design a banner for your channel or make a trailer to get your YouTube subscribers excited about your livestream. Growing the number of YouTube subscribers you have also helps since they’ll get notified about your video in the What to Watch Next section on their homepage or directly if they enable notifications. Scheduling your livestream will also allow your audience to set reminders. Another great way to promote your video is through the use of live stream display ads.

On other platforms, share the link for streaming at least 48 hours before going live and mention the time (specific to time zone) and place clearly. Email invites, Facebook events, and Instagram countdowns with links in their description will help promote your livestream on other platforms. Get people excited about it by emphasizing the reasons that they would be benefited by tuning in.

Engage your audience

Once you’ve got an audience, you need to ensure you keep them there. To do this properly, offer recaps whenever you see a person join midway and if you have guests whom you’re interviewing, be sure to re-introduce them.

Generate curiosity and keep your viewers looking forward to something so that they stay till the end. This could be in the form of a finished look, a special launch, or other incentives that will keep people on your livestream.

Shout-outs to viewers can show your appreciation for them and create a personal connect that keeps them engaged and motivated to continue supporting you. Make sure you also interact with viewers through the live chat option by responding to messages or sharing comments.

You can also directly ask your audience to engage with your content by requesting viewers to leave likes and add to your count of YouTube subscribers.

You can moderate comments on live chat by:

  • Banning inappropriate links and language
  • Setting a time limit between messages to keep a check on frequency of user postings
  • Having YouTube hold inappropriate messages

Make it accessible

If your YouTube channel has over 10000 YouTube subscribers, you can utilise live automatic captions. If not, you can still ensure accessibility by using clear, simple language with clarity of structure. You’ll have to keep your content age appropriate as per the Community Guidelines on YouTube though, otherwise you could be barred for 3 months from live streaming.

Conclusion

YouTube Live, if done right, can help you experience business growth and attract more real YouTube subscribers to your channel. Keep an eye on analytics and adjust your strategy based on insights drawn from YouTube Analytics to ensure you’re getting maximum benefit from using YouTube Live.

How are Brands Using YouTube During the Pandemic?

The coronavirus outbreak is perhaps the most unimaginably horrifying situation that mankind has come face-to-face with in the past few months. Stay-at-home orders have gotten people to stay cooped up at home for safety. Businesses across the globe, irrespective of their size and nature, have fallen into dark days of revenue loss, stagnated growth, hiring freeze and lay-offs, and at worse, permanent cessation of operations. Thriving startups and renowned brands are now resorting to serious cost-cutting practices in terms of marketing and advertising to stay afloat.

But the most interesting point to note is how the COVID-19 pandemic has changed the way brands market themselves. Not to forget, even consumers of these brands have been shifting their approach to “buying” in general. So any growth strategy that worked up until the beginning of this year may not work going forward. Brands have realized that they need to strategize every marketing move—from TV advertising to YouTube marketing—to stay abreast of these challenging times.

COVID-19 and YouTube ads?

When it comes to YouTube marketing, the scenario has changed significantly ever since the pandemic hit. While each brand is striving to get more YouTube views and YouTube subscribers, the video marketing platform is changing its game—something that marketers need to be cautious about.

YouTube recently announced that it would allow certain content creators to enable ads and capitalize on content related to coronavirus. This move by the platform has brought strategies of brands into the spotlight. They need to now evaluate their YouTube marketing strategies to achieve reasonable growth during the pandemic. YouTube now intends to refine its content exclusion metrics and relook at its advertising environment.

YouTube classifies coronavirus-related content under the “Controversial issues and sensitive events policy.” This policy of the video-streaming platform prevents YouTube advertisers from monetizing on events that cause loss of life. The pandemic is one such event. But now, YouTube has decided to allow ads related to the virus and the pandemic to run on news partners and channels of a few content creators. So, brands have to keep these changes in mind if they wish to avoid any risks associated with posting undesirable videos.

What are consumers watching on YouTube now?

There’s one clear fact about consumers that brands should know—consumers are consuming more content on YouTube during the pandemic than ever before. As stay-at-home orders have been in place in several countries of the world, there’s been a 15.3-percent rise in YouTube usage in the US alone. But there’s one question that brands want the answer for—what are consumers watching on YouTube during the pandemic?

Well, consumers across the globe are swarming to YouTube to stay entertained while they are holed up at home. They are now looking for videos that boost their mood and help them get useful information about the novel coronavirus. Anything brand content that’s uplifting people during the pandemic is getting high YouTube views.

Needless to say, the virus quarantine has been a boon to YouTube. As watch time is high across the board, the platform has now focused its efforts on creating direct-to-respond ability—something’s in demand and allows marketers to advertise cost-effectively. But the need of the hour for brands is to come up with content that reflects the gravity of the pandemic. Their messaging should not only be sales-focused but also valuable, utility-driven and empathetic. This is a unique opportunity for brand advertisers to reach out and connect with their YouTube subscribers through well-targeted contextual ads at a reasonable cost.

What are consumers watching on YouTube now

Acing YouTube metrics during the pandemic

Be it getting real YouTube subscribers, a good line of YouTube views, or achieving growth in the realm, things have become challenging for brands. Posting video content is not just about getting YouTube views and YouTube subscribers now. It’s also about creating real value for subscribers and uplift them during the crisis. Here are a few ways for brands to achieve growth on the platform:

Creating authentic content

The coronavirus pandemic has ushered in an era of misinformation— something that’s a cause of concern for both marketers and consumers. Such fake, misleading content is enough to create a sense of fear in consumers for all the wrong reasons. Also, marketers might land up showing their advertisements along with content that is harmful or out of line with their values. As such, brands have to now focus on the genuineness and veracity of the content they are offering on YouTube. They will have to come up with videos that throw light on the crisis and give their YouTube subscribers an informational piece of content that’s authentic in nature.

Addressing concerns of YouTube subscribers

YouTube subscribers of brands want to know what’s happening with their favorite brand and how it’s going to address their concerns. Consumers are worried about the pandemic and are heavily impacted by the lockdown. First and foremost, they are concerned about getting their daily essentials without having to step out of their homes. Hence, now is the time for brands to come up with YouTube ads that show how they care for their consumers. This is the perfect opportunity for them to extend their helping hand towards fighting the pandemic and win the trust of their consumers.

Connecting people even though they are socially distant

The ultimate idea behind social distancing is not to separate humans but to save humanity from the deadly virus. Isolation norms are meant to do good to the society at large by curbing the spread of the coronavirus. This is something new and comfortable for most people to deal with. But brands have to turn discomfort into something meaningful by showing people that they are all fighting the battle against coronavirus together. They need to urge people to stay at home yet connect them together as they stay apart for their own safety. Brand content on YouTube should, therefore, show solidarity and support crucial entities like health workers and the community at large.

Brands and their ad campaigns during the pandemic

Getting real YouTube subscribers at the time of the pandemic will depend largely on the relevance and quality of the video content. A few brands have already got the grasp of it and have come up with some interesting ad campaigns. Let’s check them out here:

YouTube’s #WithMe videos

There’s a quick surge of “with me” videos on YouTube. In these videos, YouTube viewers take part in an activity together while being cooped up at their homes. The goal of these video campaigns is to encourage people to stay at home yet stay connected with the world virtually. Whether its cooking, studying, cleaning, or shopping, things can be done together despite staying at home. YouTube themselves came up with a stay home #WithMe video that brought come recognizable faces such as John Green, Emma Chaberlain and Casey Neistat to screen. The video is a reminder that we can do many things together, even when we are apart.

Ford

The legendary carmaker Ford has a long-standing commitment to their mission and consumers. Being in the automobile business for more than a century, Ford takes pride in its ability to tackle tough times. It recently came up with two campaign videos, “Built for Right Now” and “Built to Lend a Hand.” Both these videos show the commitment of the company towards fighting a crisis that’s engulfing humanity on a global scale. They clearly reflect the brand’s resilience and its ability to support the community when everything seems to be falling apart.

McDonald’s

The next on the list is a campaign done by McDonald’s Philippines. It’s true that consumers in general are concerned about protecting themselves during this pandemic. Since the virus is spreading rampantly, the fast-food chain laid down the precautions it is taking to ensure the safety of their valuable consumers. Their video brings CEO and President Kenneth Yang to give this assurance to consumers. His message clearly show McDonald’s commitment to consumer safety, food quality, sanitizing practices, and customer service.

Ikea

Last but not the least, it is Ikea Spain’s campaign that’s made a mark with its relevance to these times. The quarantining regime brought about by the pandemic has become a source of stress and loneliness for a number of people. It started the #I’mStayingHome campaign on YouTube both for its English-speaking and Spanish-speaking audiences. Through the campaign, the brand sought to remind its consumers that despite the world around them changing drastically, they have already created a stable world where they dance, play with kids, make music, and unwind with their beloved ones. The campaign is a small tribute to people’s homes and invite YouTube subscribers to view their space from a different vantage point.

Bottom line

It’s a bitter pill to swallow but the coronavirus pandemic is not ending anytime soon, at least not until a vaccine is out. Brand marketing has certainly experienced a huge shift with this. For those leveraging YouTube, it’s time that they check out the platform’s new algorithms to rank videos and the expectations moderators have from content creators. When brands keep pace with these times, there are more chances of them getting more real YouTube subscribers and more YouTube views without violating any content posting norms.

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