YouTube Super Chat and Super Stickers

YouTube has several features that make it easy for you to engage your YouTube subscribers. Increased engagement and more YouTube views for your videos will only mean that your videos get higher rankings according to YouTube’s algorithm and end up appearing in search results as well as the recommended videos section. Improving SEO for your YouTube videos and building lasting relationships with your audience will only boost business growth.

Live streaming is one great way to increase engagement with your viewers and gather more YouTube views for your channel. It also helps to eliminate the barrier between you and your audience and can result in the creation of a more personal connect. Through live stream interactions, you can also get an idea of who your real YouTube subscribers are and focus your attention on creating content that can keep your audience interested. Super Chat and Super Stickers are 2 YouTube features that allow you to connect with fans more personally during live chats. Both features offer methods by which you can monetize your YouTube channel and strive for business growth.

Super Chats

The launch of Super Chat from YouTube is indicative of just how popular live streaming is becoming. YouTube’s Super Chat is a paid platform feature which allows you to make money through live streaming. Through Super Chat, viewers can pay to have their comments pinned to the top in the live chat in order to capture the attention of creators as well as other members of the audience.

Super Chats appear highlighted in a particular colour and will get pinned to the ticker for a certain period of time. They have a maximum limit for length of the message shared and such comments can stay on top of the chat stream for a period of up to 5 hours.

The characteristics of the comment pinned to the top will depend on the amount paid for by your YouTube subscribers for the Super Chat. All viewers have to do is access your live chat and opt to send in a Super Chat by choosing the amount of purchase and entering the message.

Super Stickers

Super Stickers on YouTube are an extension of YouTube’s Super Chat feature. YouTube’s Super Stickers are animated graphics that are available for purchase by your viewers in YouTube livestreams as well as YouTube Premieres. Super Stickers are available in numerous designs, languages as well as categories which include:

  • Gaming
  • Sports
  • Music
  • Food
  • Fashion
  • Beauty

Super Stickers can not only help you earn more, but they also allow your real YouTube subscribers to express themselves and convey just what they feel about your brand and its offerings.

Whenever a YouTube subscriber or viewer buys a particular sticker, it’ll appear in the form of an animated image in the live chat stream. Your real YouTube subscribers will typically end up choosing stickers that go well with your YouTube channel or brand. For example, stickers are likely to be related to beauty if your brand engages in selling beauty products; or music if that’s what your brand is associated with.

Eligibility criteria

In order for you to benefit from YouTube’s Super Chat and Super Stickers features, you need to meet certain eligibility criteria for your channel as well as individual videos.

Eligibility criteria for your channel

Channel requirements include:

  • Having a monetized YouTube channel
  • Being over 18 years old
  • Being in a location where Super Chat and Super Stickers features are available

You can check out the locations where YouTube’s Super Chat and Super Stickers features are available here.

Individual videos requirements

YouTube’s Super Chat and Super Stickers features aren’t available for videos that:

  • Have age restrictions
  • Are unlisted videos
  • Are private videos
  • Have been made for kids

The Super Chat and Super Stickers features are also unavailable if live chats are turned off.

Operating and monitoring YouTube’s Super Chat and Super Stickers

How to turn Super Chat and Super Stickers on?

To turn Super Chat and Super Stickers on, you must sign in to studio.youtube.com and select the monetization option in the left menu. On the main dash at the top of the menu, choose “Supers” and then click “Get started”. Follow the instructions given and once you’ve successfully followed them, you’ll see 2 options: “Super Chat status is on” and “Super Stickers status is on” next to a blue toggle.

How to turn Super Chat and Super Stickers off?

To turn Super Chat and Super Stickers off, you must sign in to studio.youtube.com and choose the monetization option in the left menu. On the main dash at the top of the menu, choose “Supers”. You’ll see the 2 options mentioned above to which you’ll need to make changes. Switch the toggle given next to “Super Chat status is on” and “Super Stickers status is on”. You’ll have to click in the checkbox of the pop-up, “I understand the implications of this action” to turn off Super Chat and Super Stickers features.

How to turn Super Chat and Super Stickers On

Allowing network to turn Super Chat and Super Stickers on

To do this, sign in to your YouTube MCN account on a computer and go to www.youtube.com/owner_features. Choose the “enable” option in the paid features card. As already mentioned, Super Chat and Super Stickers work with YouTube Premieres, so if you’ve enabled them for your channel, they will be turned on automatically whenever you premiere a video.

Moderating Super Chats and Super Stickers

Super Chats and Super Stickers can be moderated in the same way that you would moderate messages from live chats.

Revenue reporting from Super Chats and Super Stickers

You’ll be able to view revenue reports from Super Chats and Super Stickers in the YouTube Analytics section under Transaction Revenue Report.

Policies governing Super Chat and Super Stickers

Super Chats and Super Stickers that are sent in from your YouTube subscribers must be in compliance with YouTube’s Community Guidelines and moderating them is your responsibility. Your content must also continue to comply with YouTube’s Terms of Service and you must meet policy requirements, including requirements relating to money earned through Super Chats and Super Stickers.

If a particular Super Chat or Super Sticker from your YouTube subscribers is removed on account of policy violation, the amount is donated by YouTube to charity.

Where can you see information about purchases?

How long a YouTube subscriber’s Super Chat or Super Sticker stays pinned to the top of a livestream depends on how much money they spend on it. You can see all purchases made over the past 30 days by your real YouTube subscribers at www.youtube.com/super_chat. First, you need to sign in to studio.youtube.com and choose the monetization option in the left menu. Then select “Supers” at the main dash’s top. You’ll be able to view all purchased Super Chats and Super Stickers under Your Super Chat and Super Sticker activity. If you want details on all purchases, select “See all”.

Why should you care?

Direct payment

The most obvious benefit of YouTube’s Super Chat and Super Stickers features is that you can monetize your YouTube channel by enabling them on your live videos of YouTube Premiere videos. When your real YouTube subscribers pay for Super Chat and Super Stickers, you receive that payment directly and the more popular you become, the more money you can make from it.

Creative growth

By engaging with your audience through live streaming that’s necessary to benefit from Super Chat and Super Stickers, you can have access to a variety of ideas and gain a better understanding of the type of content that interests your YouTube subscribers. This will only help your creative growth and get you to make more engaging content for your committed audience.

Higher engagement

Live streaming has made it easier for you to connect with your audience at a more personal level and drive higher engagement for your channel. By enabling Super Chat and Super Stickers on your videos, your real YouTube subscribers can connect with you and make their commitment to your channel known.

Relevant to influencer marketing campaigns

Super Chat and Super Stickers make it much easier to identify which influencers are worth working with for influencer marketing campaigns and which ones aren’t. It’s easy for people to gain a massive number of fake YouTube subscribers but Super Chat and Super Stickers can help you identify those who have real YouTube subscribers based on the engagement they receive through Super Chat and Super Stickers. This kind of information can guide your marketing decisions and make sure you only work with real influencers in your brand’s influencer marketing campaigns.

Working with the right influencers will prove to be beneficial for you as you can get access to their massive audience and see growth in your business.

Conclusion

In an increasingly competitive social platform like YouTube, monetization can help to set your brand apart from your competitors. YouTube’s Super Chat and Super Stickers make it possible for you to benefit from this latest feature in an effort to monetize your channel and increase engagement with your audience.

Improve Your Video Titles, Tags, and Descriptions to Win Your Audience Over on YouTube

YouTube may be the go-to platform for video content, but that doesn’t mean your YouTube subscribers are going to forgive you for badly written content on the platform. If you’re serious about promoting business growth through YouTube marketing and want your videos to get more YouTube views, you’re going to have to make sure the meta-data of your video (title, tags, and description) are chosen well so that you can improve your search engine rankings. Get more YouTube views and win more real YouTube subscribers.

This article will examine each of these three aspects of your video meta-data and present you with some of the best practices to improve them.

Video title

You get 100 characters in your video title, which is shortened to 70 characters in search results. Writing a good title for your video is important because it impacts the click-through-rate (CTR) of your video since people will decide to watch it based on the title and thumbnail. SEO is also affected by the title you write, so it makes sense to take efforts to write a good title.

Best practices

Make sure your title has keywords

Having a keyword-rich title is crucial to boost search results on YouTube. Starting your title with your primary keyword and including your headline within the first 70 characters will ensure that it’s seen in search results. Do some research on keywords for your topic or use a keyword generator to make sure you have the right keyword for your video.

Make sure your title is optimized for CTR

A high CTR, will indicate to the YouTube algorithm that people are interested in your content and enable you to get more YouTube views for your videos. To boost CTR with your title:

  • Make use of numbers
  • Utilize words or phrases that will grab the attention of your YouTube subscribers.
  • Don’t be afraid to make an emotionally loaded title.

Don’t make the mistake of using clickbait titles.

Clickbait titles may sound like a good idea, but they’ll only have a negative impact on your channel’s growth. If people drop off early on in your video, it signals to the YouTube algorithm that your video most likely has a clickbait title, resulting in your search rankings being affected.

Let a Headline Analyzer help you out

Headline Analyzer from CoSchedule is one such tool that can help to evaluate your video title and provide you with feedback as well as suggestions for improving your title.

Re-optimize your old videos

Old videos that haven’t fetched you many YouTube views or YouTube subscribers can be re-optimized by making changes to the meta-data of the video. You can identify which videos have the least number of YouTube views and write another title for that video to make it a more compelling one and then check out the results.

Make sure your titles and thumbnails make sense together

People generally make decisions about whether or not to watch a video on YouTube based on the thumbnail and title, so make sure they make sense together and can encourage viewers to click on the video.

Video tags

Video tags on YouTube are certain words and phrases that help to give context to a video. With video tags, you can add up to 500 characters in the tag section with tags having a 30 character limit. Important tags that must be added to your video are:

  • Primary keyword
  • LSI keywords
  • Words describing video content
  • Brand and channel tags

Best practices

Make your first tag your target keyword

Tags appearing first tend to be given the most important, so make sure you put the exact target keyword as your first tag.

Mix it up with broad and focused tags

Focused tags give YouTube a clear idea of the topic of your video, but broader tags are also necessary to provide context to your videos. If your video’s primary keyword is “how to do a plank”, the focused tag will be related to the same, but broad tags such as “workout” and “fitness” will help to give context to your video.

Don’t overdo it

The whole idea of using tags is to make it easier to contextualize your video, so stick to 5-8 tags (broad and focused) that can give YouTube a clear idea about your content. Using excessive tags just for the sake of it will actually do more harm than good because it blurs the lines that make it easy for YouTube to determine what your content is precisely about.

Stick to 2-3 words per tag

While this may not always be possible, sticking to 2-3 words per tag has been found to improve SEO for videos on YouTube. Tags that are too short may not provide YouTube with enough information to identify what your content is about, and tags that are too long can just result in information overload and confusion.

Use tools to generate tags

Tools like TagTube and VidIQ Boost can help you come up with the right tags for your videos on YouTube. All you have to do is type in the primary keyword of your video and you’ll receive a list of suggestions of tags you can use for your video.

Use long tail keywords as tags

Long tail variations of your keywords make for great tags that can help put across the point of your video and fetch you more YouTube views.

Make sure your tags are accurate

Don’t just add popular tags for the sake of getting more YouTube views. Using names of celebrities as tags just to boost SEO can have the opposite effect, resulting in your video getting taken down.

Use tags from popular videos

Tags don’t just promote SEO on YouTube, they also give you an opportunity to show up in the recommended videos section of YouTube by matching your content with other popular content on the platform, so you can make use of tags from relevant popular content using TubeBuddy to increase the likelihood of your video showing up in the recommended videos section.

Video description

Video descriptions help to give an idea about the context and content of your video. You get 5000 characters for the video description and while this may be a lot of space, you need to make best use of it to boost your YouTube rankings and attract more real YouTube subscribers.

Best practices

Make the first 3 lines count

If you want to get more YouTube views, you have to make the first 3 lines of your description count. It’s what your YouTube subscribers will see before “see more” appears. This will appear in search results so make sure you include your keywords within these 3 lines, without overdoing it.

Maintain clarity

Make sure your description clearly conveys what the video is about and what your YouTube subscribers and viewers can expect from it. If the description following the first 3 lines is long, make it easier to read by using short paragraphs, bullet points, and break up text using characters such as asterisk. Pick the best keywords that describe your content and make sure they’re included at least 2-3 times in your video description for emphasis. You can also find complementary keywords to add to your description, but just be sure to write in a conversational tone. Don’t just list your keywords out because that won’t fetch you any plus points with YouTube’s algorithm.

Include timestamps

If your video is long and covers different aspects of a topic, use timestamps to help your viewers out. While you may want people to watch the full video, directing people to different sections of your video with timestamps can ease the viewing experience and fetch you more YouTube subscribers.

Include links

Include links to your products and social media handles in the video description so that viewers interested in your content can be directed to these pages. Links can help you see a growth in sales and help you monetize your channel.

Credit other work

If you’ve quoted someone else or used their music in your video, be sure to credit them in the video description as well since this will only increase your credibility among your YouTube subscribers.

Include your CTA

Your video description should include a CTA for what viewers should do next. If you want them to subscribe, check out your brand’s website, share your video, turn notifications on, or check out your products, make sure your description has a clear CTA.

Provide value

Write your descriptions in such a way that viewers will want to watch the video because they’ll see value in it. If your product/service solves a problem that people can relate to, it’s bound to get more YouTube views. People need to believe that watching your video will benefit them in some way so give them a reason to believe it.

Test descriptions on several devices

People may watch your videos from their phones, computer screens, or tablets, so test your descriptions on multiple devices to make sure that keywords don’t get cut off and clarity is maintained.

Conclusion

Excellent video content needs to be complemented by great written content to capture viewers’ attention, get more YouTube subscribers and YouTube views, and boost business growth. While you go about perfecting your video content, make sure you keep these tips in mind to get your titles, tags, and descriptions right. Your viewers will only come back for more.

YouTube Cards: A Guide for Small Businesses

YouTube has become one of the biggest social media platforms, thanks to the popularity of videos over text and image-based content. Apart from YouTubers, the people who make a living by sharing their content through the platform, small businesses can also now use YouTube to drive traffic to their websites for substantial growth. The best way to do this is to use YouTube’s ‘Cards’ feature.

If you own a small business and have just started with your business channel on YouTube, read on to know what YouTube cards are, how they work, and how you can make the most out of them.

What are YouTube Cards?

YouTube cards, previously known as annotations, are elements that content creators on YouTube can add to their videos. As these cards are interactive, content creators typically use them for a variety of purposes. If used creatively, they can work really well and can boost not just the popularity of your business’ YouTube channel, but also propel your business to greater heights.

How are YouTube cards added to videos?

YouTube cards work like notifications that can be placed inside a video, popping up in front of viewers in the form of small rectangular boxes. Cards can be used to redirect viewers to other YouTube videos on your channel, gain real YouTube subscribers, other channels, or other websites.

Here’s a step-by-step guide on how you can add cards to your YouTube videos:

  • Go to the top right-hand corner of your channel page and click the channel icon.
  • Click the ‘Creator Studio’ option.
  • Once the ‘Creator Studio’ page appears, click on ‘Video Manager’ on the left-hand side of the page.
  • Choose the video you want to add cards to and click on the arrow next to the ‘Edit’ option below the title of the video.
  • Choose ‘Cards,’ after which you will see an ‘Add card’ option.
  • Click on the ‘Add card’ option and select the type of card that you want to add. We will discuss the types of cards you can use in a while.
  • Once you have customized the card according to your preferences, you will be able to place the card at any point in time within the video.

Types of YouTube cards

  • Video or Playlist: By using this card, you can notify viewers about an older video or another video that may be relevant to the video to which you add the card. You can also notify viewers about a playlist through the use of this card.
  • Channel: By using this card, you can notify viewers about other channels. The ‘Channel’ card is commonly used by content creators who collaborate with other content creators to create videos. For example, a popular YouTuber may collaborate with a less known YouTuber to make a video. The former can then inform viewers about the latter’s YouTube channel using this card. The ‘Channel’ card also comes in handy if you have more than one YouTube channel.
  • Donation: If you support a social cause and want to raise money for it, you can use this card to ask for donations from viewers.
  • Poll: The ‘Poll’ card can be used to create viewer polls to know more about their opinions. For example, you could ask your viewers a simple question such as ‘Should I do more product demonstration videos?’ If ‘Yes’ gets the majority votes, it gives you a clear indicator as to what your audience wants.
  • Link: The ‘Link’ card allows content creators to add links to their social media pages or external links. For small businesses, this card is vital, as viewers can be encouraged to visit business websites by placing it in different videos.

The best ways to use YouTube cards

Content creators can add a maximum of five cards per video.

The best ways to use YouTube cards

Now that you know what cards are, how you can add them, and what types of cards you can place in your videos, it’s time to look at how to use the cards effectively.

  • Make older videos relevant again: If you want your YouTube channel to be popular, you have to keep adding new videos. YouTubers are generally advised to add at least one video every week. Failing to do this may lead to YouTube subscribers unsubscribing from your channel, leading to long-term losses for not just your YouTube channel but also for your business.

    However, adding new videos has its own set of challenges that content creators have to deal with. One of the biggest challenges is to keep older videos relevant. But with YouTube cards, you can encourage viewers to check out older videos. You can also do the exact opposite to increase views on your newer videos. Viewers watching older videos can be encouraged to watch newer videos.

  • Keep users hooked to your channel: YouTube offers content creators certain tools and reports that they can use to analyze viewers’ behaviors as they watch videos. The ‘Audience Retention report’ is one such report that you can use for every video to understand the viewing trends and see when most users stopped watching a particular video.

    The report is presented to content creators in the form of a graph, with ‘valleys’ indicating the exit of most viewers during a certain point of the video. While nothing more can be done to change the video that has already been uploaded, you can spice things up by adding cards to these ‘valley’ points within the video. While it is not a surefire strategy of holding on to viewers, if your content is engaging and entertaining enough, there’s a high chance that viewers will stay on your channel.

  • Create custom messages: Cards can be modified by adding custom messages to them. They can often drive home the point of why you added a certain card in the first place.

    For example, if you add a ‘Video or Playlist’ card to one of your videos, you could leave a custom message such as ‘Watch this video for more’. However, this custom message is ideal only in situations where the video card includes the link to a video that is in some way related to the video that viewers are watching.

  • Use gestures and other cues: Gestures and verbal cues can be used creatively within a video to direct the attention of viewers towards cards that appear in a video. If the subject of a video is human, gestures can work wonders.

    For example, you could time a card to appear just when the subject points to a certain area of the screen. Many content creators use gestures to encourage their viewers to take polls, watch other videos, or visit one of their social media pages.

    However, for an infographic video, you could leave space for a section where the narrator says, ‘For more videos, click on the cards that appear on your screen.’ You can place cards precisely at this point to promote your channel and your business website.

  • Promote a Product that You Sell: The ultimate goal of a YouTube channel for a small business will be to increase sales. That’s why all videos should be closely related to the business, with natural mentions of products that the business sells.

    To encourage viewers to visit your website and view a certain product, you can add a ‘Link’ card when there is a mention of a certain product that you sell. Apart from adding the ‘Link’ card on YouTube, you should also ensure that the product pages on your website are updated and provide all relevant information about it to your target audience.

  • Promote Videos with the Highest SEO potential: Search Engine Optimization (SEO) plays a big role in ranking your YouTube videos as well. But for your videos to rank well, you can’t just rely on targeting keywords in the title and description of a video. You need more YouTube views for Google to start ranking your videos high up.

    Identify the videos that have been optimized for SEO and promote them through cards. As more and more viewers engage with these videos, their rankings are bound to skyrocket.

How to analyze the effectiveness of cards?

YouTube lets content creators analyze their card performance as well. Thanks to detailed reports, you can see how many viewers interact with your cards, the card types interacted with the most, the videos with the highest performing cards, and more. With the help of this information, you can add cards more creatively and effectively in the future.

Ultimately, it has to be said that cards can be incredibly effective in establishing a small business’s online presence. However, as a small business owner, you need to ensure that your videos are well-made as well. No matter how many cards you use in your videos, they will not work if your videos are not engaging enough.

If you have just started with your YouTube channel, you should make a variety of videos and analyze viewer engagement after some time to determine the most successful videos. Small businesses typically create product demonstration videos, unpacking videos, and explainer videos. So go ahead, experiment, and see what works for you.

en English
X