Take Advantage of the New YouTube Stories Feature

As the 2nd largest search engine after Google, YouTube is constantly working on launching new features that creators can use to grow their number of YouTube subscribers and get more YouTube views for their videos. YouTube Stories is the latest addition to the platform that can help you experience growth of your brand by allowing you to connect with viewers in a more personal manner. The personal touch made possible through the use of YouTube Stories can help you gain more real YouTube subscribers and build loyalty for your brand.

Here’s a guide on what you need to know about YouTube’s latest Stories feature.

What are YouTube Stories?

YouTube Stories are brief mobile-only videos that can allow you to connect with your audience in a more personalized way if you’ve got at least 10,000 YouTube subscribers. If you haven’t reached that number yet, it’s a good idea to work on growing your subscriber count first.

Unlike Instagram Stories that disappear in 24 hours, YouTube Stories stay for seven days and can help you drive engagement on your content. While the Story itself may disappear after seven days, comments made on your Story can be viewed in the YouTube Studio for 30 days. If your channel, however, is made for children, you won’t be able to utilize the YouTube Stories feature in compliance with the Children’s Online Privacy Protection Act (COPPA) and other laws.

Creating YouTube Stories

To create YouTube Stories, you’ll have to make use of the YouTube Play app and not YouTube’s Creator Studio. Start by opening the YouTube app on your mobile and click on the camera plus icon at the top right of your navigation bar. Then click the Story icon (round circle with + sign inside). Once you do this, you’ll be able to add a saved photo or video to your Story and even take a new photo or video to upload. If you’re uploading a video, bear in mind that your video for YouTube Stories can only be 15 seconds long.

You can also make edits to the photo or video, add music, filters, video links, text, and even stickers before uploading. You can resize your stickers to suit your Story as well. Video stickers, mention stickers, or location stickers – you get to decide what you want to add to your content before uploading it to your Stories.

Once you’re satisfied, you just have to save the content and click post to add it to your Stories. If you want to delete a particular picture or video from your Stories, click on the story, go to the three dotted menu and click delete.

Your YouTube subscribers will be able to view your Stories from your channel’s Stories tab or from their Subscriptions feed. Unseen Stories will appear in a coloured circle and your YouTube subscribers can open them by tapping on your profile picture. They’ll be able to tap on any segment to view the story, skip to the next story, pause a story, or go back to the previous story. They can also use the comment box to drop a message for you and interact with the comments posted by others by tapping on the comment bubble to the left of the comment box. This is where you can benefit from seeing a growth in channel engagement and interact with those taking the time to leave comments on your stories.

Engaging with and moderating comments on Stories

If you want to take advantage of YouTube Stories to create a more personalised experience for your real YouTube subscribers, you’re going to have to engage with them through comments on stories. To do this, click on the profile photo to the top of your subscriptions feed or check the Stories tab on your channel. Select the story and use the comments icon to view the comments thread.

To leave a response to comments, you can either type it in or click on “reply in story” if you want to post a video or photo to the comment publicly. You can even edit your response just like you would while posting a story and then click on post to publicly post your response to comments. Engaging with your audience will ensure that they’re more motivated to engage with your content and create an informal interaction that’ll make them want to come back to your channel for more content.

You can also moderate comments on your Stories just as you would in the case of other YouTube videos and adding another channel owner, especially for content that features collaborations can help to ease this task for you. Through comment moderation, you’ll be able to review, hide, report, and even remove comments.

Using YouTube Stories strategically

Using YouTube Stories strategically.

There are different ways that you can make the best use of the new YouTube Stories feature to boost business growth and get more YouTube views for your content.

Reaching new markets

Reaching new markets with Stories is a great way to build brand awareness and grow your audience on YouTube. Collaborations with other brands that work within the same space but aren’t your competitors can be a great way to take advantage of the wider audience your collaborator has access to. Each of you can send the other 1 or more videos to upload to your respective stories talking about your brand and its products so that you are exposed to a new market. Influencer marketing on YouTube is another great way to take your stories up a notch and get access to the YouTube subscribers of your influencer in a more personalized manner.

Lead generation

Stories can be a great way to generate leads for your business. All you have to do is ask a question about a problem or issue that your product/service solves and get viewers to answer the question in the comments section. Once you’ve published the story, include a call to action in the comments section with a link for your lead magnet that your audience can see when they comment. You can increase the number of leads generated through stories by keeping your viewers engaged through the comments section. Lead generation through YouTube Stories can help you with:

  • Increasing ticket sales for events
  • Getting more email subscriptions
  • Increasing sign-ups to webinars or courses
  • Boosting sales of your products or services

Strengthening community relationships

People are more likely to be drawn in by engaging and personalized content, and YouTube Stories can be a great way to create a personalized experience for your YouTube subscribers. You can keep your audience more engaged with regularly interacting with them through the comments section of stories and even giving loyal YouTube subscribers a shout out through the “reply in story” option. This can help your audience feel more valued and encourage them to interact more with the content on your channel. You can also add behind the scenes footage to your Stories to give your audience a chance to get to know the brand and establish a stronger connection.

Announcing product launches

YouTube Stories give you the opportunity to share exciting news with your YouTube subscribers and include links that can direct them to where you want. If you have a new product or an upcoming event, you can make an announcement of it through stories and include a link to the complete press release or landing page of the launch. Adding a “Breaking News” sticker every time you share something special can help to establish you as an industry leader, sharing the latest updates as they occur.

Pointers for creating YouTube Stories

Inform your audience that you’re using Stories

Make an announcement when you start using YouTube Stories so that your YouTube subscribers are notified and can look up your stories to start viewing them. They’ve probably subscribed to many channels so notifying them when you start using stories can give them a friendly reminder and make sure they don’t miss it.

Don’t be afraid to experiment

The YouTube views on your stories don’t impact the visibility of the main videos on your channel so don’t be afraid to experiment with something new. Think out of the box so that you can give your audience something they won’t find anywhere else and make them come back for more.

Stay consistent

Posting consistently to your Stories, especially by developing a series is a great way to keep your audience engaged and anticipate your next post. It’s also a great way to ensure that you can make posts easily which fit in with the theme of the series, whether it’s a “Fun brand facts” series, an “OOTD” series, or anything else.

Share milestones of your channel

The YouTube subscribers viewing your stories already form an engaged and loyal audience base, so celebrate your milestones with them. You can post about your brand’s success, celebrate reaching a specific number of YouTube subscribers, and any other big moment with them while thanking them for their support in helping you get there.

Performance metrics

Once you’ve done all that you can to post a great YouTube Story, you’ll want to keep track of its performance metrics in terms of the total number of YouTube views on an individual story or the full story by checking your channel’s Stories tab. The numbers will let you know if you need to think of changes or if your current strategy is working, so make changes accordingly.

Conclusion

YouTube Stories are a great way for you to set yourself apart from your competition and get more personal with your audience. They’re easy to use and can boost your engagement rate considerably, but you need to make sure you put in the effort to create great content so that your audience has no option but to keep coming back. Get started with this new feature and see the benefits for yourself!

Common Qualities of Successful YouTube Channels

It’s been 15 years since YouTube was launched back in February 2005. It has come a long way since then, from being a new website with a handful of random home videos to the biggest video-sharing platform in the world that has launched thousands of careers.

YouTube has forever changed the way we consume video content, and along the way, it has attracted a new generation of video creators. These are YouTubers or YouTube channels that regularly put out niche videos for their audience. If you monetize your channel, you can even earn plenty of money doing so.

The key is to increase the number of YouTube subscribers your account has, so that you gain more views on your videos. The competition can be tough, especially for new channels that have just started out recently, mostly because there are plenty of established channels with a huge audience making lots of money. But this doesn’t mean it is impossible to break through, gain real YouTube subscribers, and grow your channel.

To help you with your growth, there are great YouTube marketing companies out there, such as SubPals. These are expert YouTube marketing teams that have helped many YouTubers make the most of their channels.

The great thing about them is that they help you gain real YouTube subscribers and not bots, thus giving you the opportunity to engage with real people who are likely to be interested in your video content.

Which qualities do successful YouTube channels have in common?

Apart from the work put in by your YouTube marketing company, it is critical that you also put in some effort of your own to ensure that your channel grows, and that your YouTube views increase consistently.

In fact, the effort that you put in is extremely significant since you are the one creating your videos after all. You are the person behind the screen, ensuring that your YouTube subscribers are engaged with the content you deliver.

To help you out and make your work a little easier for you, we have compiled the most common qualities that successful YouTube channels share.

Having a niche with a clearly defined audience

The first thing you should check off on your to-do list for a successful YouTube channel is having a niche. This means a specific area or field of interest that all your videos will be focused on. For example, your niche could be cooking, fashion, gaming, music, and so on. Pick an area that you are passionate about or something you are good in, and make sure that you are educated enough to share your knowledge or talent with your audience.

Knowing your niche will help you have a clear idea of who your target audience is, which is essential for YouTube growth. This allows you to tailor your content accordingly.

Offering a unique angle

Now that you have a niche and your target audience is defined, you need to find a way to make your videos stand out from the rest. In other words, you need to find a unique angle for your videos so that they offer a unique selling point.

For example, if you have a fashion channel, instead of simply showing your outfits, a good way to make your videos stand out and increase your YouTube views is to share useful and actionable tips and tricks on how to style everyday outfits. This is something that your audience will appreciate, thus earning you more YouTube subscribers.

Quality content

It is important that you never compromise on the quality of the video content you put out. This is in regard to the idea of the video, how you execute it, or in other words, production, as well as the post-production. Successful YouTube channels have high-quality videos that deliver value to their viewers.

An often-neglected quotient is the audio. If your video has terrible audio that can hardly be heard, it fails to deliver any value to the viewers. Especially in videos where you are imparting important information to viewers, such as cooking videos, how-to videos, etc., it is important to ensure that audio is great.

Content for new subscribers and loyal followers

As you experience growth and start to gain more and more real YouTube subscribers, it is important that your content grows too. You need to create content for both new subscribers and those who are already following you loyally.

In the early days of your channel, it is smarter to focus on creating video content that is aimed at attracting new subscribers. Then, as you start to gain momentum and your channel has grown considerably, you may want to shift your focus on putting out videos which are aimed at retaining the subscribers that you already have. This is because it is more difficult to keep a loyal subscriber happy and entertained than it is to gain a new subscriber.

End card in all videos

It is important that you end all your videos on a strong and memorable note, and a simple yet effective way to do this is by having an end card in every video you share. These are slides that turn up at the end of each of your videos. They may contain your channel logo, provide links to other videos of yours, or contain familiar CTAs such as “Watch more” or “Like, Comment and Subscribe”.

With a great end card, you can really see your hard work materialize. It can boost engagement from viewers, encourage more YouTube views, and/or help you earn more subscribers.

SEO optimized titles and descriptions

While your video content matters greatly, the texts that go along with it are equally important for channel growth. These include your video titles and descriptions. This is because at its core, YouTube is a search engine, and it finds videos based on text. People find your videos by searching for keywords related to what your video is about, which is exactly why your title and description must be SEO optimized.

Make sure to include primary keywords related to your video in your texts, but remember not to make it sound spammy or like clickbait.

High engagement with viewers

Quality editing

The importance of quality editing cannot be stressed enough. If you are starting a YouTube channel, one of the best things you could do for the growth of your channel is to learn how to edit properly or hire a professional video editor to do the work for you.

Even if your idea for the video is great and you have used a great camera for shooting, the editing can really make or break your video. Besides, unique styles of editing that stands out from other videos in your niche attract new YouTube subscribers and turn your videos into aesthetically-pleasing visual content.

High engagement with viewers

Successful YouTubers interact with their viewers regularly, whether it is a simple liking of comments or replying to their comments. This shows that you appreciate your subscribers and that you want to keep them engaged at all times.

Another great way to engage with viewers is to be active on other social media channels such as Instagram and Twitter, where it’s easier for you to engage in fun and creative ways with your audience.

Posting consistently

One of the most common mistakes that early YouTubers make is not being consistent in their uploads. Posting videos at regular intervals is essential so that you can experience consistent channel growth. Make sure to follow a schedule for yourself, where you upload videos once or twice every week, maybe every Tuesday and Saturday, whichever works best for you. What matters most is that you provide your subscribers with quality content at regular intervals.

To set your posting schedule, you have to first know your procedure for video creation. How long does it take you to conceptualize, get to work and shoot, and then edit? Being aware of your timeline is essential.

Delivering an entertainment value

Finally, if you want to consistently gain real YouTube subscribers and increase your video views, you need to ensure that your videos don’t just impart useful information, but also deliver an entertainment value. After all, most people come to YouTube to entertain themselves. It’s no wonder that the most successful YouTube channels are those that are able to incorporate an element of fun and entertainment into their content.

This doesn’t mean that your videos should only be about gags and parodies. There are ways to make your content fun and entertaining without while still remaining true to your niche. Put yourself in the shoes of your viewers and find ways to make your videos fun and engaging to watch without compromising on its integrity and intent.

YouTube has become a launching pad for international stars, and if you too want to make the most of the platform and gain millions of YouTube views, these tips that we discussed above will surely help you out. Understand that there is no such thing as an overnight success, and finding your groove takes time, hard work, consistency, and patience.

Making Professional Quality Videos for Your YouTube Channel

If you want to give your YouTube subscribers something they’ll want to come back for, you have to make sure you’re uploading great quality videos. With professionally shot videos, you can be sure to fetch more YouTube views for your videos, gain more real YouTube subscribers, and experience business growth. Here’s a quick guide on making sure you develop quality videos for your YouTube channel.

Have a solid plan

Before thinking of anything else, you have to have a plan in place. Have a clear goal for your video and know what you want. Do you want to educate people through it or raise awareness on a topic? Are you looking to create something that can drive more engagement for your business? You need to establish some basic aspects of your video before starting anything so that you can ease the other processes. Decide on:

  • Video purpose
  • Video subject
  • Target audience
  • Script

Decide on your budget

Once you’ve got a plan in place, work out a budget that you can work within. You’ll need equipment, so plan your budget accordingly. You don’t have to always choose the most expensive equipment to create a great video – a cheaper version that you know how to operate can get the job done. Plan the budget by prioritizing the microphone, camera, lighting, and other equipment you’ll need.

Choose the right equipment

You can’t hope to create professional-looking videos without investing in the right type of equipment. The equipment needed will generally cover:

  • Camera
  • Microphone
  • Tripod/gimbal stabilizer
  • Lighting equipment
  • Video editing software

Camera

Your choice of camera will depend on the type of content you want to make as well as your budget considerations.

  • Smartphones can allow you to record high-quality videos and the best part is – you can take them wherever you go. If you’re using your smartphone camera, though, be sure to use it in landscape mode and don’t use the front camera.
  • A camcorder is another great option as it is relatively cheap, lightweight, compact, and can handle a variety of shooting circumstances.
  • With a webcam, you get a plug-and-play camera, which is extremely useful if you’re recording in front of your computer. They’re also great to live stream content because they can connect to your computer directly.
  • An action camera can be great if you’re looking to capture travel and sports adventures since they’re compact as well as versatile. Apart from being able to record high-quality videos, such cameras are also durable.
  • With a mirrorless camera, you get the benefits of DSLR quality in a much lighter body that you can use to record footage at home or on the go.
  • A DSLR camera is a perfect choice if you’re looking to take videography more seriously due to the high quality of results.

If you’re just starting off, a camcorder or webcam can take care of your needs, but if you want to upgrade, a DSLR or a mirrorless camera would be the perfect choice for you.

Microphone

A great video means nothing to your YouTube subscribers if the audio accompanying it isn’t just as great. Your videos aren’t likely to get more YouTube views if the audio quality is poor, so invest in the right microphone for your videos. Don’t rely on the built-in microphones on your cameras to record quality audio.

  • USB microphones are a great option – they’re affordable, versatile, and easy to use to record high quality audio.
  • With a condenser microphone, you can mix your microphone’s audio with audio that you’ve pre-recorded. It offers quality audio that’s great for podcasting as well as home recording.
  • Shotgun microphones come equipped with shock mounts that help to cancel noise resulting from mic vibrations. They’re also better at focusing on sounds right in front of them without picking up other sounds, making them great for outdoor recording.
  • A lapel or lavalier mic can be clipped to your clothes/belt with ease and comes with a transmitter, being able to pick up on signals from a great distance away from the transmitter.

Tripod/gimbal stabilizer

The last thing your YouTube subscribers want is to watch a shaky video. If you want to truly experience business growth and get more YouTube views, making sure your videos aren’t shaky is worth the investment, and tripods or gimbal stabilizer can help with this. Tripods can help you produce stable videos and are more affordable, but even the best handheld devices may still result in some shaky footage. Gimbal stabilizers work well here as they come fitted with motors/weights that can help to balance out your camera and produce smooth videos even in circumstances where you’re making sudden movements.

Lighting equipment

You don’t want to end up with a dark and dingy video for your YouTube subscribers to watch. Choose the right lighting equipment based on your needs to create high-quality content.

  • Softbox lighting can create natural soft window lighting and is a great option if you want the subject of your video to be well lit while avoiding the intensity and shadows resulting from harsh, direct light.
  • An umbrella light is affordable as well as portable means of obtaining soft lighting for your videos. They can help to create more controlled lighting and cover large spaces. They’re also great for on-location shoots and backdrops.
  • With a ring light, light is emitted around the subject and all shadows are eliminated. They’re great, especially for videos showcasing beauty and makeup products since blemishes can be hidden.
  • Lighting on-camera allows for camera mounted continuous lighting which is great to use, especially in dimly lit locations.

Video editing software

You’ll want to be able to edit your videos to your liking to create the final product and great video editing software is needed for this. There are plenty of options to choose from:

If you’re just starting out:

  • Adobe Premiere Elements
  • Corel VideoStudio Ultimate X10.5
  • iMovie
  • Wondershare Filmora9

If you’re a professional:

  • Final Cut Pro X
  • Adobe Premiere Pro
  • Vegas Pro 15
  • DaVinci Resolve 16

For enthusiasts:

  • Cyberlink PowerDirector 16 Ultimate
  • Pinnacle Studio 21 Ultimate

For creating visual effects:

  • Adobe After Effects
  • HitFilm Pro

Shoot your video

Shoot your video

Once you’ve got your plan, budget and equipment in order, it’s time to get down to actually shooting the video.

Select your background

Your background can make or break a video for your YouTube subscribers so choose a clean and non-distracting background. A blank wall or coloured backdrop will work well and over time, can even come to be associated with your brand. You’ll also want to shoot in an environment that’s quiet and free from distractions.

Position your camera

Get your camera positioning right to make sure your subject is in the frame and follow the rule of thirds for a great look. As per the rule of thirds, your subject should be positioned at the intersecting lines of your shot, if your frame is divided by 3 by 3 lines into 9 sections. This means that instead of placing your subject in the center, position them slightly to the left or right of your video. You should also avoid zooming in using a smartphone, camcorder, or webcam since it can distort quality of the video.

Set up the lights

Good lighting is a must and you must have 3 light sources to properly illuminate your subject:

  • Behind the camera
  • On your left
  • On your right

You can also make use of natural lighting but this means that you’ll have to shoot during the day to get the best results.

Shoot from different angles

Shooting from different angles is a great way to retain the interest of your YouTube subscribers and get more YouTube views for your videos. It adds a dynamic element to your videos and is especially useful when you’re shooting a product demo or tutorial video.

Build your camera presence

If you’re appearing in the video, it’s crucial that you work on your camera presence. Your video isn’t going to come across as professional if you look nervous or fidgety. Smile more and enunciate clearly when you talk. Work on your posture to come across as more confident and use open body language in your videos. Making use of your hands in the video can help to hide some camera jitters well. The best part is, you can improve your video presence with practice so continue working on it.

Stick to simple editing

You don’t have to make use of all editing features just because you have some cool video editing software. Keep it simple but focus on enhancing video quality. Some essential editing includes:

  • Noise cancellation
  • Addition of transitions and background music
  • Lighting adjustments
  • Doing away with awkward pauses/silences

Promote your videos
Once you’ve taken all of this effort to create quality videos for your YouTube channel, work on promoting your videos through optimization as well as cross promotion on different social media platforms.

Creating quality content on YouTube isn’t easy, but if done right, it has the power to help you experience business growth by building a loyal base of real YouTube subscribers and getting a large number of YouTube views.

Your Guide to YouTube Monetization

With a growth in the number of YouTube users every day, marketers are increasingly making use of this video platform to make money. Today, you can make money through YouTube in several ways as you popularise your channel and gain more YouTube subscribers, as well as YouTube views for your videos. Videos are popular across age groups and can really take your business to another level if you learn more about YouTube monetization and implement it. Apart from the fact that YouTube is video-based and offers a fun way to keep people engaged and make money, another big plus point with YouTube for content creators is that it’s free and accessible to users who don’t necessarily have expensive equipment. Just a smartphone and a video recording device can help you publish content and get more real YouTube subscribers.

So, let’s jump right in.

YouTube’s requirements for monetization

The general rules governing content for monetization are:

  • Content should be advertiser-friendly, meaning it should not include:
    • Hatred
    • Violence
    • Nudity
    • Cyberbullying
    • Harassment
    • Threats
    • Impersonation
    • Spam
    • Misleading information
    • Scams
  • Content must be created by you / you should be permitted to use it commercially.
  • You must be able to prove via documentation that you have commercial rights to audio / video used.
  • Content that’s been edited from a source can’t be monetized.
  • Your content must meet YouTube’s Partner Program policies, Terms of Service, as well as its Community Guidelines.
  • YouTube can disable monetization for any account that doesn’t meet its guidelines.

Different types of content uploaded also need to meet certain requirements in order to get monetization clearance, which will be addressed later in this article.

Steps involved in setting up YouTube monetization

Start earning money easily from your content by setting up YouTube monetization through the following steps:

In order to apply for YouTube monetization, you’ll have to:

  • Agree to the guidelines of the YouTube Partner Program.
  • Sign up for Google AdSense – this will also include agreeing to some terms and conditions while choosing your payment options. Filling in your payment details is crucial as AdSense is what is needed for you to get paid for the ads in your videos.
  • Select your monetization preferences – here, you’ll be able to choose the type of ads that can run on your channel once you get approved. All ad formats are enabled by default, so you’ll need to make changes if there are only certain types of ads that you want to allow. In this step, you’ll also need to decide if you want to monetize just a few videos or all your videos. If you’re choosing to monetize just a few, you will have to manually select the videos from your YouTube account.
  • Get reviewed – while you may begin with the application process whenever you want, you’ll only be reviewed once you’ve got a minimum of 1000 YouTube subscribers and 4000 hours of watch time in the last 12 months. As soon as you reach this number, your channel will be reviewed through a review process that usually takes a month (at least) by YouTube.
  • On acceptance, you’ll be sent an email notification confirming the approval.

Various types of monetization on YouTube

There are a number of ways that you can make money on YouTube.

Advertising revenue

With ads, you can make money through the use of different types of ads in your videos. Display ads, skippable ads, bumper ads, overlay ads, non-skippable ads, and sponsored cards are just some of the many types of ad formats you can enable on your channel in order to make money. YouTube ads are typically generated based on the topic of the video, the location of viewers around the world, as well as the demographics of fans. Partnering directly with YouTube by splitting money from ads is great because this way, you can make a good portion of the profit generated if you manage to bring in the YouTube subscribers and YouTube views. You’ll have to make sure you’re 18 though, or that you have a legal guardian who is at least 18 years old in order to be able to accept payment through AdSense.

Channel memberships

You don’t just have to focus on allowing ads to bring in the money from your YouTube channel. You can also charge a fee on a monthly basis from your dedicated viewers on YouTube. Channel memberships give loyal viewers some extra perks such as access to exclusive content, live chats, emojis that can be displayed on your channel, as well as unique badges. If you manage to hit the minimum requirements for channel memberships (you should be at least 18 years of age and have a minimum of 30000 YouTube subscribers), this can be a great way to bring in recurring revenue.

Merchandise shelf

If you’re gaining popularity with more and more real YouTube subscribers and YouTube views, developing a merchandise shelf for your custom merchandise is an excellent way to bring in the money and allow your YouTube subscribers to directly buy from your page. Whether it’s mugs, shirts, cups, or any other merchandise, you can show it off in your ad-free videos, being assured that those interested will be directed towards making a purchase from your merchandise shelf. In order to be able to do this, you need to be at least 18 years old and have over 10000 YouTube subscribers.

Super Chat

With Super Chat, you can engage with your YouTube subscribers via a chat stream where they are required to spend in order to have their messages pinned on the top of the chat stream and highlighted in bright colors. This will enable you to read their messages in a stream of other messages received. For this, you have to be at least 18 years old, and you should be living in a country that has Super Chat enabled.

YouTube Premium revenue

With YouTube Premium, viewers opt for a paid subscription plan allowing them to watch videos on YouTube without any interruption from ads. Whenever a Premium subscriber views your channel’s content, YouTube will pay you a small fee for it. In order to really be able to make money from such YouTube subscribers, you have to ensure your content is top quality so that it can pull people in to watch it.

Go freemium

You can also generate several leads by utilizing a “freemium” business model. The idea behind this is to offer free content while also holding back some of your best content by requiring your YouTube subscribers to pay for it. A great way to make money, such a model gives viewers a sample of what the content will be like so that those who like it can sign up by paying for the exclusive videos offered as well.

YouTube monetization

Fill your sales funnel

With YouTube, you can fill your sales funnel easily if you’ve already got an established business online that has email and products on sale. Your videos can do the job of providing useful content to viewers while also directing viewers’ attention to the opt-in shown. When you receive email addresses, you can follow up with them and establish a relationship, ultimately being able to offer your products / services for sale. While this doesn’t directly bring you money, it’s a great way to fill your sales funnel and see a growth in sales and conversions for the future through proper follow-ups.

Affiliate marketing

If you’re up to partner with the creators of another product, you can find a way to benefit from a portion of their revenue through affiliate marketing. All you have to do is promote their products in your YouTube videos and disclose the affiliation in order to get a portion of their revenue.

Sponsors

If your channel experiences enough growth to turn some heads, you can easily sign up your own sponsors in order to reach out through your channel to your target audience.

Other revenue streams on YouTube

Monetization doesn’t just end with sponsors – there are other revenue streams that you can follow to make money if you want to add to your existing revenue or even if you just don’t want to wait around to meet the minimum threshold for monetization on your channel. The third parties mentioned below offer more streams of income.

Worthyt

With Worthyt, you can permit users to pose their questions as well as interact with you through online messenger service in exchange for a small fee.

FameBit

Using FameBit, influencers can get paid for any sponsorship in their videos.

PayPal

With PayPal, you will be able to get donations made by your dedicated fans by adding a PayPal button to your channel.

As great as making money off YouTube sounds, it’s important to remember that you’ll only get there with great content. As already mentioned, you’ll have to meet the requirements in order to even be able to monetize your YouTube channel, and that means consistently putting out video content that captures the attention of viewers and drives engagement rates. You want your videos to be optimized for YouTube’s search engine so that you’re able to reach out to more people and gain more real YouTube subscribers as well as YouTube views on your videos. So, focus on delivering great content and work towards YouTube monetization so that you can start making money from the platform.

Guide to YouTube Premieres

When it comes to search engines, YouTube is the second largest after Google, and it has grown over the years to be a hot favorite of businesses looking to market their products/services. Business growth can be boosted through YouTube marketing by gaining more YouTube subscribers and therefore getting more YouTube views on your videos. Real YouTube subscribers help to generate higher engagement rates, which allows for videos to show up in searches more easily. New features are constantly being added to the platform for businesses to take advantage of, and one such addition is YouTube Premieres – for sharing and watching videos on YouTube.

What is YouTube Premiere?

YouTube Premieres offers a combination of a live stream and conventional videos where you can pre-record the video and play it live, with your YouTube subscribers having the opportunity to live chat with you.
Typically, YouTube Premieres will keep your YouTube subscribers informed of when a video is premiering on your channel, showing up before it’s streamed live so that your YouTube subscribers get a reminder before.
There’s a set air time for it, and nobody gets spoilers as viewers don’t get to skip ahead. The videos get saved to your channel after they premiere just like a normal video. With YouTube Premieres, you can offer your YouTube subscribers a community experience and set your brand apart from others.

How to make use of it

As a business, you’re going to have to add titles, descriptions, and tags on the videos you’d like to premiere. Sticking to regular formatting is the best option for YouTube Premiere videos. You don’t want to use the same format as the one you use for your live videos or add the videos to a live replay playlist when it comes to YouTube Premiere videos.

As the video premieres and you start getting more YouTube views, you will be able to live chat with viewers, and they can even send Super Chat donations. In this way, you get more engagement from your videos, and viewers are kept interested.

All viewers are required to do is tune in once the video starts, and they’ll even be notified with a reminder just before so that they don’t miss out. A 2-minute countdown takes place before the beginning of the video so that viewers get a chance to get comfortable.

A step by step guide on using YouTube Premiere

The first thing to understand with YouTube Premiere is that it can be done only from your Desktop, but viewers can watch it and interact with it on any platform: iOS, mWeb, Desktop, or Android. Here’s what you need to do to get started:

  • Choose to upload a YouTube video
  • Go to the Scheduled section from the dropdown
  • Upload the video of your choice
  • While uploading, choose the Premiere option and decide between whether you want to premiere the video immediately or you want to schedule it for premiere later. If you plan to schedule it for later, enter the date and time that you’d like to premiere it.
  • Write a title, make a custom thumbnail, and write a description for your video.
  • Once you’ve done all of that, choose to premiere it, and you’re ready to go.

It must be noted that YouTube Premieres are not supported for 360/vr180 videos or any output that’s more than 1080p.

A shareable watch page will be created for your YouTube Premiere video that will allow for later viewing of the video as well. It’s a public page that you can share and start a conversation around your business and your upcoming content.

Before the start of the video premiere

  • A public watch page will be launched, which has the metadata for the video to be premiered.
  • Your YouTube subscribers opting to be notified will get a reminder 30 minutes before the video starts and then again just before the video is about to start.

Your YouTube subscribers can set reminders using pinned comments or in the description, and you can even remind them via chat option.

At the start of the video premiere

  • The video premiere begins with a 2-minute countdown and as soon as it’s over, your YouTube subscribers will be able to watch the video in real-time.
    • While viewers don’t get to fast forward, they can rewind to earlier bits of the video while streaming.
    • You get to keep track of how many YouTube views you’re getting during the premiere through the count for concurrent viewers.
  • Live chat and comments will allow you to engage with your YouTube subscribers, and you can also interact with them via Super Chat.

At the end of the video premiere

  • Once the premiere is over, the video will appear as a normal upload on your channel for your YouTube subscribers. The countdown, however, will not be included after the premiere.
  • Your YouTube subscribers will get to view the chat replay even after the premiere has ended, but you will be able to turn off chat whenever you want.

How you can promote your YouTube video premiere

  • Keep engagement rates up with your viewers on your watch page both before as well as during the video premiere through the use of tools such as Super Chat and respond to comments made or questions asked.
  • Cross-promote the video premiere with the watch page URL shared on various social media platforms, via email, or even use it as your channel trailer.
  • Get your viewers to opt for a reminder, so they don’t miss out when you’re about to premiere and instruct your YouTube subscribers to choose the “bell” icon to get notified of your content.
  • Make sure there’s clarity in your video’s metadata. You don’t want it to be confusing for your viewers when they’re trying to watch your premiered video.
  • Choose a custom thumbnail that will attract viewers. It’s the first thing that your viewers will notice, and it can make or break their decision to click on your video from among a pool of other video content that’s constantly being uploaded to YouTube.

Why use YouTube Premiere?

Why use YouTube Premiere?

You can create anticipation for your videos

A dedicated landing page for your videos makes it possible to generate hype around your videos before they’re uploaded and see a growth in engagement rates on your YouTube channel.

You can direct viewers to a specific page

While cross-promoting on other social media platforms of your business works well, YouTube Premiere makes it possible for you to direct people to a specific public page for your videos on which they can join in on the video viewing.

You can benefit from greater engagement

You can make use of Super Chat and live chat features to engage with your audience in real-time. Questions asked by viewers can be answered easily and better engagement with your audience will mean more YouTube views and real YouTube subscribers in the long run.

You can make money

YouTube Premiere isn’t just a fancy way for you to stream pre-recorded videos – it’s also a great tool that you can use to make money on the platform if you’ve got at least 100,000 YouTube subscribers that is and are part of the YouTube Partner Program. Here’s how you can make money using YouTube Premieres:

  • Ads

If your channel is set up for monetization, you can serve automatic pre-roll ads during the video premiere, but not mid-roll ads. After the premiere, however, both ad formats will function just as they do with regard to normal video uploads.

  • Super Chat and Super Stickers

With Super Chat and Super Stickers, your real YouTube subscribers get an opportunity to connect with you. By this method, they can pay to have their messages highlighted or even pinned to the top in the live chat. These can be used before beginning the premiere and even while the premiere is going on, making it possible for you to make money.

  • Channel membership

If your channel is eligible, you can make money from channel membership where viewers get perks and even custom emojis/loyalty badges. Earlier, this benefit was only extended through live streaming, but now premieres make it possible to make money in this manner.

You can even obtain analytics for your YouTube video premieres using the YTA tool. Comments, as well as a number of YouTube views from premiered videos, remain even after the premiere is over, adding to your view count. In this way, the increased engagement on your videos can translate into a greater number of YouTube subscribers for your channel and boost your business growth.
Various discovery surfaces on YouTube show premieres, including YouTube’s search, Watch Next, homepage, and even recommended videos section. A unique badging appears on all premiered videos so that your YouTube subscribers can differentiate between live streams and premiered videos. Besides that, the reminder that they’re given is also a signal that the upcoming video is a pre-recorded one that’s being premiered.

With the higher engagement made possible through YouTube Premiere and the opportunity to make money through it, it’s definitely something you want to take advantage of to boost your business.

Can YouTube Marketing Help You Reach Your Target Market?

YouTube! A platform that has been widely used by almost everyone has been a part of the worldwide web for more than a decade. It was started in February 2005 by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim, and bought by Google in 2006. Now, YouTube operates as a subsidiary of Google and has more than one billion active users who watch hundreds of millions of hours and generate billions of views.

It is a shame that not many companies make use of YouTube to reach out to their customers. Marketing on YouTube can be cumbersome, as well as a costly affair as it involves video production instead of drafting a blog. As a company that is well recognized by all, you cannot just post any video and expect it to bring business. You will need to invest time and money on it. Companies are not falling off the wagon, though. They may not own an exclusive channel, but they do use YouTube to advertise themselves.

YouTube offers its audience its own channel. There are several real YouTube Subscribers who use the channel optimally to reach out to their audience. These YouTube Subscribers may not have a target audience to focus on, or they have just entered the market without defining their target market. They are here to ensure their growth with as many YouTube views as they can possibly get. But these YouTube users or subscribers are working on a small scale, producing simple yet interesting videos, and has no target audience.

Now imagine this! You are a brand, and you need to ensure that people recognize your brand. What will you do? How will you go about it? There are millions and billions of people on YouTube. How will you reach your target audience?

How will you build the right audience for your YouTube channel?

It is easy to make a viral video. Find something nice and interesting, which is unique and has very little to do with any brand, product, or service. Make the video more interesting with suspense in it. Use the right music and make sure your cast is talented. Don’t expect a vial video to help you promote your brand.

A viral video is just entertainment without the possibility of promoting anything. It is unique and interesting, but the addition of any marketing strategy into it can only make it lost its exclusivity. That’s not how you would want to promote your YouTube channel. Targeting the right audience is not as easy as many people claim it to be. If the video does not hit the right target market, they will fail to get anywhere further as the YouTube algorithm will overturn its views, as well as suppress future views. If a video fails, it is termed as an expensive mistake. A wise person would spend time to understand the target audience before they jump into video production.

Research the right audience for your channel!

The most important fact to remember is that you do not want to generate traffic, but you want to build the right target audience for your YouTube channel. Many may find the difference to be subtle, but the actual difference can be seen in the long run as an audience start to build. Many YouTube subscribers want viral videos to promote them. But the problem with a viral video is that they can be hosted on other channels as well, and you lose your audience. Instead, aim for consistency.

There are three steps to researching the right audience for your channel. They include

  • Defining the target audience

A target audience differs for each based on what the person is promoting or informing. A YouTube channel can be used for many purposes, such as entertainment, education, information, promotion, and so on. Each channel has a category it falls under, and each category has a different audience. Before you start a YouTube channel, it is important to define who your target audience is. You can start by narrowing down based on age, gender, occupation, location, among other filters. By defining your target audience, you will be able to understand your competitor better as well.

Let us assume you are promoting a weight-loss program. Your target audience would be women who are obese or overweight and are aged over forty years. By using the right keywords, you can ensure that you reach out to the right market. For example, the words ‘weight-loss’ is something very general as well as wide term and can refer to both men and women. If you use ‘weight-loss for women’, it only reduces the number of men looking for weight-loss videos on YouTube. The right keyword would be ‘weight-loss program for women over forty years of age’ as it targets only women aged above forty and looking for a weight-loss program. Let us assume you are targeting those women who have gained excessive weight due to thyroid problems. Then, the ‘weight-loss program for women suffering from thyroid problem’ would be an ideal definition. Remember, the more specific you become, the easier it becomes to reach your target market with lesser competition and more engagement.

  • Understanding the target audience

Once you have defined your target audience, you must then try to understand them as each has different needs based on their age, gender, priorities, health, and so on. For example, teenagers who are overweight would want to spend some time and money to get into shape, whereas women over fifty would just want to stay healthy and maintain. So, a weight-loss program would not be an ideal choice for women over fifty unless it affects their health. The target market is further divided into different segments to better understand which segment is willing to shell out a little extra money for something that can help them.

Considering the example given above, women aged forty and above would not be an ideal target market for weight loss as at this age, many women concentrate on their health and maintaining the present weight rather than get into shape. That doesn’t mean that all women aged forty and above do not fit into the definition of the target market for weight loss. It only means that the market needs to be further segmented into women with thyroid and women without a thyroid, and define as ‘weight-loss program for women suffering from a thyroid problem.’

To build content,

  • Understand what your target audience cares about, what is their passion, their interest, problems, needs, and demands.
  • Remember that what your channel stands for is your mission, and your mission is based on what your target audience seeks.
  • Build your content based on the confluence of your audience’s interest and passion, as well as your channel’s identity.

Can YouTube Marketing Help You Reach Your Target Market

  • Finding the target audience

The most vital step is to find your target audience which is primarily from

  • YouTube traffic: The ideal way to finding your target market is by being a part of your competitor’s YouTube channel. You can attract an audience by commenting on competitor channels, understanding the audience, look for an audience who are not satisfied and looking for answers, and so on. You can also make videos and use them to comment in your niche market, as well as collaborate with other YouTube channels having the same target audience.
  • Search traffic or search engines: They are an ideal choice for finding your target audience. You can optimize your chance of showing up in searches by using the right keywords.
  • Other websites such as Reddit, Quora are means to finding your target market by participating in discussions relating to your target audience’s likes and interests.

Once you have found your target audience, the only thing left to do is to reach out to your target market through YouTube marketing to promote your brand, product or service.

Reaching out to target market via YouTube marketing!

YouTube marketing is a massive shift from web to video marketing by online business owners and internet marketers. These marketers are slowly accepting videos to be a better choice to communicate their message to their audience. The concept of using videos to promote had always been in the industry, but it was limited for media like television. But the transition towards the web is slowly taking action as it has become far easier to target the right audience.

YouTube marketing is gaining a lot of importance now more than ever. There was a time when drafting a blog was considered to be far easier and effective than making a video. The increased cost was the main reason behind the slow growth of YouTube marketing. But to the increasing demand for videos and an increase in YouTube subscribers, the web has seen immense growth and is expected to see a growing trend for YouTube videos. The increasing YouTube views have let marketing experts believe that it is one of the most ideal marketing techniques that help reach out to the target audience.

A viral video is as good as advertising on television, where you cannot target any specific market. It is more generalized. But in the case of YouTube, your videos are based on the target market you focus on, and you not only reach out to them but also build a relationship.

Your Guide to YouTube Analytics

YouTube is the 2nd largest search engine on the web after Google, and if you’re a business looking to take advantage of this platform and experience growth, you’ve got to be able to track whether your YouTube marketing efforts are working or not. YouTube Analytics can help you to keep track of your YouTube marketing efforts and provide you with valuable information that will help you create valuable content that your YouTube subscribers can engage with, increase your channel’s YouTube views, as well as help you get more real YouTube subscribers. So, get ready to jump into the world of YouTube Analytics.

How to make use of YouTube analytics?

  • First, log into your YouTube account and select the profile icon in the upper right side, followed by Creator Studio that’s beside the cogwheel icon.
  • You’ll be directed to the Creator Studio dashboard, where you can view basic analytics on your screen.
  • A menu will appear on the left of this panel from which you can select Analytics to be able to use the main dashboard for YouTube analytics.

YouTube metrics you need to pay attention to

Now that you’ve got a general idea about what YouTube Analytics is, let’s jump right into the key metrics you need to track to be able to access information that can promote business growth, increase the number of YouTube subscribers, and help you get more YouTube views.

The three main sections for metrics to track are:

  • Watch time reports
  • Interaction reports
  • Revenue reports

Watch time reports

Through watch time reports, you can learn more about who the viewers are watching your videos, how they happened to find you, and on what devices they are watching.

Watch time and views

Watch time and views may be on the same page, but they’re both unique. YouTube views are counted in terms of 1 view if a video is watched for at least 30 seconds. Watch time shows how many minutes someone has dedicated to watching your videos for the previous time period. You can get detailed video breakdowns by selecting a specific video at the screen’s bottom. Although YouTube views are a vanity metric since their numbers can be artificially increased, they’re considered to impact channel growth because the greater number of YouTube views would mean more optimization of content and better rankings so that your videos show up on the search engine.

A more helpful and accurate metric is the average view duration, which is watch time divided by the total number of YouTube views. Average view duration can be checked for each video or for your channel as a whole. The likelihood of your content appearing in suggested/recommended video lists on YouTube increases when you have a higher average view duration since it means that you have high retention rates and can keep people glued to YouTube.

Audience retention

Audience retention metric helps to measure viewer engagement over time and also lists out your best performing videos as well as gives a comparative analysis of your videos against that of others on YouTube. Audience retention is measured by the percentage of the video watched. 2 types of audience retention can be tracked on YouTube:

  • Absolute audience retention

With absolute audience retention, you can see exactly what video moments are most watched as well as where people are dropping off. You can use it for your high performing videos to see what your YouTube subscribers and others are enjoying the most as well as for poorly performing videos to gain insight into the type of content your YouTube subscribers and others are not engaging with.

On YouTube, the 15 minutes at the beginning of the video are crucial. If you see a high drop off rate there, address your topic from the get go, switch up or shorten your introduction, add a different thumbnail/video description that reflects your content more precisely.

  • Relative audience retention

Relative audience retention helps to measure the performance of your video against other videos on YouTube that are just as long.

Demographics

With demographics, you get access to information about age, geographical location, as well as the gender of the people contributing to your YouTube views. It’s crucial to get to know your audience when you’re trying to promote business growth on YouTube. With this metric, you can check if you’re targeting the group you had set out to when you started your YouTube marketing, find ways to tailor your content to suit the audience you want to attract or even discover a brand new target group to cater to with your content which you hadn’t previously considered.

Playback locations

With playback locations, you can see if your content is being watched within YouTube or elsewhere. Knowing the playback locations for your videos helps to make decisions about ad spending on different platforms so that you get to maximize your ROI. You can gain a better understanding of your audience’s watching habits that can help to better inform marketing campaign decisions.

To know about the traffic generated for your videos from external sources, select “Embedded in external websites and apps,” which will bring up details of all the places where your videos were watched.

Traffic sources

Analyzing your traffic sources can help you find out how people are coming across your videos. Is it from your appearance in another YouTuber’s playlist? Is it influencer marketing or YouTube ads? Is it because people are using a particular search term? You get to see which sources are working to accelerate your business growth and which sources could benefit from a little help.

Devices

With this metric, you can track how much of your content is watched from desktops, tablets, mobile phones, smart TV, or games console. The devices people watch usually guide the type of content watched. Knowing what devices people watch content on can help to make decisions about the type of content to post so that you can get more real YouTube subscribers and generate more YouTube views for your videos.

Translations

If your videos are available in multiple translations, this metric can help you keep track of which languages people are watching your videos in.

Interaction reports

Interaction reports

Engagement/interaction metrics show how well you capture your viewers’ attention and sustain it with engaging content.

YouTube subscribers

The main data for YouTube subscribers includes a number of YouTube subscribers gained and retained in the time period chosen. You can also choose the Source option under the YouTube subscribers metric to see which videos have contributed the most to an increase or decrease in the number of YouTube subscribers your channel has. More number of YouTube subscribers means they get notified whenever you post new videos and engaged YouTube subscribers contribute to more YouTube views that can fetch your channel higher rankings.

Likes and dislikes

Likes and dislikes allow your audience to interact with your content and express themselves with a click and more likes results in better YouTube SEO ranking for your channel. If you’ve made a video on a topic that has polarizing views, dislikes reflect those who may fall on the other side of the argument. Dislikes, however, don’t represent your ideal audience’s opinion, but tracking both is crucial to make decisions about your future content.

Comments

Comments help to keep track of how many comments you have on your channel as well as for individual videos. For popular videos on your channel, you can read comments posted in order to understand what’s motivating your audience to connect. Responding to comments is a great way of showing your audience that you care, and you’re listening, and this can help to grow your number of YouTube subscribers. You should also monitor comments to flag abuse/spam and make sure you maintain a safe environment for your YouTube subscribers.

Shares

Shares provide more useful information than likes because they show that people are encouraging others to watch your videos. Using the sharing service filter, you can see the platforms your videos are being shared on as well as filter shares by date, geography, or device.

Annotations and cards

At present, annotations and cards work only on desktops, and you can track click-through rates of these for your videos.

End screens

End screens are a great way to retain viewers on mobile devices, and you can keep track of performance by comparing the number of clicks with a number of end screens.

Videos in playlists

You get to see how many times viewers have added your videos to any of their playlists with this metric, either as an overall picture or for individual videos.

Revenue reports

January 2018 saw YouTube tightening its rules for monetization through the channel where only YouTube channels that have 4,000 hours of watch time and at least 1000 YouTube subscribers are eligible for ads, provided they’ve adhered to YouTube’s regulations.

The Revenue reports data helps to know about the money you’re making on YouTube within a specific time period as well as sources of your revenue streams.

Estimated revenue shows expected total income from Google sold ads while estimated ad revenue shows expected income from AdSense and DoubleClick ads.

Data from revenue reports can help you keep track of videos that are most profitable, analyze earning patterns, and make adjustments to your marketing plan on YouTube accordingly.

With the information you get access to from using YouTube Analytics, you can make better decisions for your YouTube marketing campaign and accelerate business growth.

Working with YouTube Influencers to Grow Your Business

An influencer on YouTube typically has a large number of YouTube subscribers and receives several million YouTube views for their videos. They have the ability to influence their audience because of the knowledge they possess in the particular niche, their position, or simply because of the relationship they’ve developed with their YouTube subscribers.

With 500 hours of video content being uploaded to YouTube every minute, it’s no wonder that the platform has intense competition for marketers trying to see a growth in the number of real YouTube subscribers they get. Influencer marketing on YouTube can be a great way to engage your audience, target a specific niche, create brand awareness, and encourage business growth.

Types of YouTube influencers

Based on audience numbers, YouTube influencers can be segregated as nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Nano – influencers typically have smaller number of YouTube subscribers but they have an engaged audience and can create a more personal relationship. Micro-influencers typically have a larger number of YouTube subscribers than nano-influencers and specialize in a particular niche area that their YouTube subscribers are interested in. Macro-influencers, on the other hand, tend to be full-time social media influencers and can be either B-grade celebrities who are yet to make it big or online experts in a particular niche. Mega-influencers typically include those who have gained fame offline and may differ in their level of influence, including celebrities, key opinion leaders of different industries, or other public figures whose rise to fame happened offline.

Why your brand needs YouTube influencer marketing
With the fierce competition that exists on YouTube, making use of YouTube influencers can provide you with benefits that you won’t be able to get on your own.

Loyalty

YouTube influencers have a loyal number of YouTube subscribers who are already connecting with their channels. Being recommended by a YouTube influencer can up your cool points in the minds of their YouTube subscribers, helping to drive traffic to your content and generate more YouTube views for your brand. The YouTube influencer has credibility with their audience, and associating with them will also give your brand credibility in the eyes of their YouTube subscribers.

Personal

Real YouTube subscribers are more engaged with the content being posted by an influencer, who can have a more personal relationship with their YouTube subscribers as opposed to an ad on television that can’t replicate that level of personal touch.

Targeted reach

Influencers typically work in a particular niche area and have YouTube subscribers who are already engaging with the niche area content. Choosing the right YouTube influencer can help you directly get in touch with your targeted audience and avoid wasting time marketing to the general public.

Cost effective

YouTube influencers also offer a cost-effective means of marketing your brand to their YouTube subscribers and greater ROI from influencer marketing campaign efforts than what you would get with traditional advertising on television.

Long term effects

Once the content has been posted by a YouTube influencer, it’s going to be on their channel forever which means their YouTube subscribers can watch it at any time, and even new YouTube subscribers have access to the information presented on their channel. As opposed to TV ads that run for a week or two and then die out, YouTube influencer marketing allows you to see long term benefits from the videos posted by influencers to their loyal group of YouTube subscribers.

Influencer marketing on YouTube

Influencer marketing on YouTube

Establish clear goals

Don’t just jump into finding influencers for your brand. Clearly define the goals of your campaign. Are you looking to gain more YouTube subscribers and YouTube views for your own brand? Do you want to see growth in sales? Do you want to increase awareness for your business? Establishing clear goals will help you to contact the right influencers, decide on the type of content you want to be published, and decide on performance indicators you’ll need to look into to track campaign success.

Select the right influencer for your brand

Before reaching out to an influencer, consider the following factors:

  • Relevance to your niche – choose an influencer whose content aligns with your niche because only then can they be considered an authority in that niche, and only then can you grab the attention of their YouTube subscribers.
  • Influencer experience – working with influencers who have had experience with similar brands/types of content in the past will help you get access to insights from the past and benefit from their experience in the area.
  • Reach – choose YouTube influencers who have a large number of YouTube subscribers and can get several YouTube views through their videos thanks to an engaged and loyal audience as this way, your brand will benefit from their popularity.
  • Monitor engagement – YouTube influencers may have a large number of YouTube subscribers but not as such engagement for their content. As a business, it’s important for you to choose an influencer with an engaged audience, as this can translate into greater visibility and conversions for your brand.

Finding YouTube influencers to work with

You can find the influencers you want to work with by simply running a Google search mentioning your requirements, searching on YouTube, or using tools such as Scrunch, FameBit, Mention, and Influicity. While searching on YouTube, you can filter your search by type of video, type of channel, or even sort channels by their view count.

Compensating influencers

Compensation can be made in 3 ways: at a flat rate, by the commission, or through freebies. Flat rates pay for content created and can be determined by your budget and the influencer’s demand. Payment on a commission basis happens when you pay a portion to the influencer for every sale that they can produce, but this is often combined with a flat rate fee plus commission charges. Freebies may be used if the influencer is already a fan of your brand, where you give them free samples of your products, which they can review.

Develop user-centric content

User-centric content will help you gain more YouTube views and YouTube subscribers for your brand. Some popular types of content for influencer marketing are:

  • Product placements
    By having an influencer place your company logo, product, or service in their video, you can create awareness for your brand and benefit from more YouTube subscribers thanks to the engaged audience of the YouTube influencer.
  • Unboxing videos
    With unboxing videos, influencers on YouTube unpack your company’s products and may explore its features, or even give a tutorial on its usage. They’re hugely popular among viewers and can generate more YouTube views for your products.
  • Tutorials, demonstrations, guides
    The idea with tutorials, demonstrations, and how-to guides is to provide educational content that viewers can engage with and learn from. Such videos can be used in influencer marketing efforts to tap into an engaged audience of YouTube subscribers and guide the purchasing decisions of viewers.
  • Vlogs
    Vlogs provide a great way for YouTube subscribers to connect with the influencers they look up to in a personal and relatable manner. They help to blur the divide between viewers and influencers as viewers can also be taken on a journey through vlogs posted by influencers that relate to your brand.
  • Product reviews and testimonials
    Relying on reviews of your products by influencers and gaining their testimonials can help you reach more viewers who may be skeptical of brands promoting their own products. In this way, you can see a growth in sales and increase your number of YouTube subscribers.
  • Comedy and sketches
    Such videos add a sense of humor to capture the attention of viewers and are great to generate viral content since they’re so popular with viewers.

Remember to let them create the content based on guidelines you’ve given them but don’t become so rigid about it that it hampers their creativity. They are, after all, familiar with what interests their audience, so trust that they know what they’re doing once you’ve given them the guidelines. Make sure you set clear deadlines to work with and follow the FTC regulations while making sure the influencer understands them. Be adventurous with your ideas, but remember to include calls to action in the content being posted in the form of clickable links, so that you can direct more of their YouTube subscribers to your website, increase brand awareness, and boost sales for your products.

Measure campaign success

It’s pointless to have done all this and not know whether it’s worked or not. Make sure you have your KPIs ready so that you can determine what worked and what didn’t for your influencer marketing campaign. Metrics that you’ll need to track include whether there’s been an increase in the number of YouTube subscribers and YouTube views you have. Other metrics to track include: video drop off, click-through rate, whether there has been an increase in traffic from organic searches, engagements in the form of likes, YouTube views, comments, and shares, CPM / CPV metrics, as well as acquisition costs on other platforms.

With this detailed guide on influencer marketing for YouTube, you can start generating more YouTube subscribers, YouTube views, and boost business growth.

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