Video Content that’s Popular on YouTube and How You Can Take Advantage of it

Since the launch of YouTube’s first video in 2005, it has experienced exponential growth and come to be the 2nd largest search engine in the world, right after Google, which bought it for $1.65 billion 18 months following the launch of the first YouTube video.

Video content on YouTube reaches around 1.9 billion people, and viewers consume more than 1 billion hours of video content on a daily basis. Additionally, more than 500 hours of content gets uploaded to the platform per minute, and over 250 million hours of video content are being watched on TV screens every day.

YouTube’s popularity has resulted in a revolutionized understanding of learning, entertainment, shopping, and so much more. That’s why it’s so important to know the type of video content that’s popular on YouTube so that you can develop your YouTube marketing strategy to gain more real YouTube subscribers, get more YouTube views for the content you post, and boost business growth. So, let’s jump right into it.

Commentary videos

The aim of commentary videos on YouTube is to share an opinion or comment on a topic. With vlogs, or video blogs, YouTube subscribers get access to the thoughts, daily life, and feelings of YouTube influencers.

Vlogs maintain an authenticity and sincerity that’s difficult to recreate and provide real YouTube subscribers with access to information on any topic. They are especially helpful if you’re trying to tune in to your millennial audience as influencers hold a much higher position for many than a lot of traditional celebrities.

You can benefit from influencer marketing on YouTube to get influencers to share their opinions about your products and services, which can help you to reach a wider audience, get more YouTube subscribers and views, and boost your business. You can even run vlogs on your own channel and connect with videos better.

You could benefit from commenting on social, political, or environmental issues through your videos as consumers today, who tend to gravitate towards brands that aren’t afraid to stand up and make a social statement. The bonus from the hike in brand image is that you can also pick up more YouTube subscribers and YouTube views through such content.

Tutorials/How-to videos

Tutorials or how-to videos are viral among users as they take them through an educational guide of how to do a particular task and make use of a specific product or service. In the past years, searches for “how-to” videos have grown tremendously.

Through tutorials, you can demonstrate the use of a product or service to all your YouTube subscribers. On top of this, instructional content is viewed by people from all demographics, with millennials watching “how-to” content the most.

As opposed to educational videos that offer more in-depth information on a topic, tutorials tend to be task-specific, which means you get access to sponsorship opportunities. Such videos can also fetch you more YouTube views since they’re watched over and over again, especially relating to beauty, DIY craft, automotive, tech, and cooking.

Top list videos

Listicles or top list videos provide information about top picks pertaining to a specific category.

Hauls

With hauls, a YouTuber shows off products after a recent shopping spree or products that have been bought over a specific period, like a summer shopping haul. Extremely popular when used with influencer marketing, hauls can boost the sales for your products as they provide an opportunity to highlight your brand with a review of its first impression.

New products can be shown through hauls, and upcoming trends can be announced too. Typically, hauls can heighten growth for businesses in the beauty, lifestyle, and fashion industries. Still, they are becoming an increasingly popular means to obtain more YouTube subscribers and YouTube views even for businesses in the home, health, and tech niches.

Collections

Collection videos used with influencer marketing are yet another way to show off your brand’s products as YouTubers can connect with YouTube subscribers and take them through product collections, whether for makeup, tech, apparel, home goods, or even accessories. You can also use collection videos to show off the latest product collection launched by your business and get viewers interested in what your brand has to offer.

Favourites

You may work with influencers to make sure your product makes it to their favorites so that they may share it with their loyal YouTube subscribers. Such influencer marketing can boost business growth exponentially as real YouTube subscribers trust their preferred influencers and are more likely to look into a brand that the influencer supports.

You can even highlight the best among any product or service your business offers based on reviews received and customer testimonials so that your YouTube subscribers have access to a list they can trust.

Compilations

Compilation videos show a series of clips that have been taken from longer videos and are a great way to keep your YouTube subscribers interested. Whether it’s a compilation of the year’s events for your business, or behind-the-scenes footage, or even a collage of key milestones, compilation videos offer viewers the opportunity to get quick access to content from a variety of longer videos. They can prove immensely successful in boosting the number of YouTube views you receive on your channel.

Product reviews

Product reviews by influencers or customer testimonials are great ways to influence the purchasing decisions of viewers and get more YouTube views. Viewers of product reviews are typically already on the brink of making a decision relating to a purchase, and product reviews can make them take the next step and finalize the purchase, resulting in business growth through improved sales.

Unboxing videos are a popular type of product review videos where the initial reactions or impressions of a YouTuber are captured on unpacking a product the first time. Sponsoring unboxing videos for your brand is a great way to impact the viewer’s purchasing verdict favorably so that you benefit from improved visibility, a greater number of YouTube views, more YouTube subscribers, and a boost in sales.

Comedy videos

Humour is important no matter what age an individual is, and comedy videos can help to generate more YouTube views and gain more YouTube subscribers through their entertainment value, with the likelihood of having a viral response.

Skits, pranks, and parodies are different types of comedy videos that are increasingly becoming popular on YouTube. While such videos may not directly result in increased revenues, they can help you get more YouTube views and YouTube subscribers that are more engaged with your brand due to the distinct personality they lend to your image.

Challenges

Challenges are a great way to engage with your YouTube subscribers. Remember to include a call-to-action to get them to participate in a contest. They can even help you get more YouTube views for your channel and raise awareness about your offerings. Memes are a popular format for challenge videos on YouTube and can help you keep up with the internet’s culture through humorous, targeted, and socially-relatable content.

Q&A videos

Through the use of Question and Answer videos, you can reach out to your YouTube subscribers and build a personal connect with them in a way that other video formats don’t allow. You can request your real YouTube subscribers to send in their inquiries through the video comments section and choose the most frequently asked or popular questions from the ones put forth.

Responding to questions from your YouTube subscribers will get them to feel like you’re taking the time out to cater to their queries, adding a personal touch to their interactions with you and boosting the growth of your brand.

Docuseries

Although docuseries require a lot more work in terms of creation, they can be a great way to build an extensive base of loyal YouTube subscribers. They are generally composed in several parts and released in sections to build anticipation among your YouTube subscribers about what’s to come. With the help of docuseries, you can make sure you consistently get a high number of YouTube views for your videos.

Interviews

Interviews feature an interviewer and interviewee and can be leveraged to engage interested targeted viewers through a discussion on a topic you decide upon for your channel. Interviewing an influencer can also be a great way to add to your channel’s YouTube views and attract more YouTube subscribers.

Narrative videos

Through narrative videos, you can take your viewers on a journey in the form of a narrative with the aid of quality videography. Stories and explainers can help to communicate descriptions of your business with viewers, offering a greater level of personalization and strengthening the relationship between you and your viewers.

Music videos

Try developing a unique, catchy soundtrack for your brand and upload a music video to your YouTube channel to promote it and receive more YouTube views and YouTube subscribers.

Now that you know the type of content that’s popular on YouTube, you can plan your YouTube marketing strategy better to make sure your channel picks up the YouTube views and YouTube subscribers it deserves with content that engages your audience.

YouTube Statistics You Should Know for Your Business

The first-ever video was uploaded to YouTube by one of its founders on 23rd April 2005, and in 2006, Google bought YouTube for a sum of US $1.65 billion. Since then, YouTube has grown exponentially, with billions of people all over the world searching for videos to watch on YouTube and engaging with a variety of content on the platform. The easy accessibility of the platform has made it popular among both users as well as content creators, with more brands investing in their YouTube marketing strategy to promote business growth by gaining more YouTube subscribers.

If you are looking to grow your number of real YouTube subscribers and get more YouTube views, it’s imperative to have a detailed plan in place. Creating a channel on YouTube may be easy, but growing your channel requires work and dedication. The platform has gotten increasingly competitive over the years, so it helps to have some context while you plan for your YouTube marketing strategy to achieve optimum growth.

Here are some YouTube statistics you should know that can guide you in developing your YouTube marketing strategy so that you are sure to have the edge over your competition:

YouTube user statistics

Number of users on YouTube

YouTube boasts of two billion monthly logged-in users worldwide, second only to Facebook’s logged-in monthly users worldwide. That gives you a massive opportunity to tap into a market of users through your marketing efforts.

Demographic details of YouTube users

73% of US adults use YouTube, which is more than Facebook (69%) and Instagram (37%); the US traffic accounting for 15% of the YouTube site traffic, followed by India (8.1%), and Japan (4.6%). In its 2nd biggest market, India, 93% of video watchers watch videos on YouTube.

In the US alone, 81% of 15 to 25-year-olds watch videos on YouTube, with mobile use reaching more 18 to 34-year olds than a TV network. YouTube content is available in over 80 languages in 91 countries, with only 33% of popular YouTube videos being in English.

Knowing these facts can help you to develop a YouTube marketing strategy to ensure you’re reaching out to your target audience the right away. Depending on who your target audience is, you can decide on whether or not investing in YouTube marketing efforts are worth it for you to be able to reach out to the audience you want to.

Transcribing and translating your videos, titles, and descriptions, as well as going the extra mile to respond to comments in the preferred language of the viewer, can help you to reach out to a wider audience, thereby gaining more YouTube subscribers and YouTube views.

YouTube usage statistics

Videos uploaded on YouTube

Every minute, 500 hours of video get uploaded to YouTube, with visitors spending approximately 11 minutes, 24 seconds on YouTube per day. That translates to 30,000 hours of video uploaded to YouTube each hour and 720,000 hours of YouTube videos uploaded daily.

Video recommendations on YouTube

According to YouTube’s Chief Product Officer, Neal Mohan, 70% of videos people watch on YouTube are based on what is recommended by the YouTube algorithm. On average, 6.5 page views are generated with each YouTube visit, and 79% of YouTube views come from 10% of the most popular videos on YouTube.

Mobile and TV screen usage

With the use of mobile phones growing every single day, it’s not surprising that 70% of YouTube views come from mobile viewing. YouTube also accounts for 37% of all mobile internet traffic, which is much more than that of Facebook (8.4%), or Snapchat (8.3%). There has also been an increase of 39% in the number of YouTube views coming from connected TV screens. More people today are benefiting from watching YouTube videos in their living rooms by making use of smart TVs, game consoles, Roku, and Apple TV.

These usage statistics are important for you to gain more real YouTube subscribers and experience business growth. With the intense competition existing with hours of content being uploaded to YouTube every minute of every day, you need to find a way to stand out if you want to grow your brand through your YouTube marketing efforts.

The figures also emphasize the importance of optimizing your videos for YouTube so that the YouTube algorithm includes them in recommended videos. Easing the user experience through content optimized for mobile phones is another key factor you need to make sure of in your YouTube marketing efforts. The figures highlight the fact that users want to see short-form videos, which they can easily watch from anywhere at any time. Making use of analytic to evaluate your mobile YouTube views and engagement rates will provide you with valuable insights that you can use to plan your YouTube marketing efforts.

YouTube business statistics

Some business statistics you can benefit from knowing when planning your content marketing on YouTube are as follows:

Relation to viewer interests is three times more important in driving YouTube views when compared to the use of celebrities in videos. The relevance of videos to viewers’ personal interests is also 1.6 times more important for generating more YouTube views in comparison to the production value of the video content. Today, 70% more viewers are engaging with creators and channels on YouTube, with 62% of businesses making use of YouTube to market their products/services.

YouTube is also a great platform for people to discover your brand’s products/services, with 90% of people reporting that they discover new products/services by watching YouTube videos. Informative videos for “which product to buy” have witnessed more watch time on YouTube over the years, pointing towards viewer interests in videos that can provide them with information that can aid their buying behaviors.

These figures emphasize the increasingly competitive social media landscape in existence. Growing your brand amidst such intense competition requires a lot more than just videos of great quality. You need to tap into the interest of your YouTube subscribers and keep an eye on the type of content people are engaging with the most if you want to be able to get more YouTube views for your videos and witness brand growth. It is also important to develop a YouTube channel that highlights your brand identity and create content that can capture the attention of your YouTube subscribers and engage them in the conversation to help you to see a growth in the number of your real YouTube subscribers.

YouTube advertising statistics

In 2019, the YouTube algorithm was adapted to promote brand safety. Prior to this, your commercials could be run alongside disingenuous/harmful/borderline content, which could hamper your brand image. The latest YouTube algorithm change has witnessed a 70% reduction in YouTube views of harmful/borderline content, meaning that under 1% of US watch time on YouTube is spent on borderline content. You can also benefit from the changes to the YouTube algorithm that promotes brand safety with its elevation of authoritative sources and provision of accurate information to users with a context in an effort to minimize viewing of borderline content on YouTube.

In the United States alone, revenue from advertising is projected to reach 5.5 billion dollars in 2020, representing almost double the advertising revenue that was generated by YouTube in 2016 (2.9 billion US dollars).

With YouTube proving to be the 2nd most preferred video watching platform for TV screens after Netflix, among 18 to 34-year olds, your brand can benefit from running ads on the platform. While YouTube may be the 2nd most preferred video watching platform for TV screens after Netflix, it just happens to be the most preferred platform which has ads for YouTube views on TV screens.

Google-preferred ads, which run on the top 5% of the most popular channels on YouTube, can increase ad recall by 112% while raising the purchase intent of YouTube viewers by 53%. With the benefits that Google-preferred ads offer, they’re worth considering if you’ve got the right YouTube marketing plan in order.

Earnings of US $10,000 per year have grown by 50% on YouTube yearly, while the number of channels with earnings of US $100,000 or more has grown by 40%. After an evaluation of 2.7 million YouTube ads having received 550 billion YouTube views, The Geena Davis Institute on Gender in Media, in partnership with Google, found that 56% of YouTube views for videos uploaded resulted from YouTube users watching gender-balanced or women-led ads, despite men in YouTube ads speaking twice as much as women in ads.

The figures from advertising also provide valuable insights into what you can do as a marketer on YouTube if you want to gain more YouTube subscribers and YouTube views. There are a variety of YouTube ads you can choose from for your YouTube channel that can help you to reach a wider audience on YouTube, as well as allow you to monetize your YouTube channel.

With knowledge of these YouTube statistics, you can make better decisions on what to do to achieve greater business growth and see more ROI from your YouTube marketing efforts.

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